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India: Food Processing Ingredients
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 12/29/2016 GAIN Report Number: IN6166 India Food Processing Ingredients India’s food processing sector is poised for growth in response to changing demographics, evolving preferences for branded items, a modernizing retail sector, growing consumer acceptance of processed foods, and government advocacy to develop food manufacturing. Approved By: Adam Branson Prepared By: Dhruv Sood and Radha Mani Report Highlights: India’s food processing sector is poised for growth in response to changing demographics, evolving preferences for branded items, a modernizing retail sector, growing consumer acceptance of processed foods, and government advocacy to develop food manufacturing. Packaged food sales almost doubled between 2011 and 2015 to $38 billion and there is opportunity for further growth. Imports of non- standardized foods and ingredients remain a challenge. Post: New Delhi Executive Summary: Section I – Market Summary Increasing urbanization, lifestyle changes, greater affluence, and increased rates of women working outside of the home are driving demand for processed foods. According to the Ministry of Food Processing, the food processing sector accounts for 1.7 percent of gross domestic product and is valued at $25 billion (based on a revised series). According to the latest Annual Survey of Industries, there are 37,175 registered food processing units in the country that have employed approximately 1.7 million people. As per an assessment of the extent of food processing in various food sub-sectors done in 2014 by the Institute of Economic Growth on behalf of the Ministry of Agriculture, the average extent of processing of agro-products in 2010-11 was 6.76 percent. -
Odo/Ota Local Government Secretariat, Sango - Agric
S/NO PLACEMENT DEPARTMENT ADO - ODO/OTA LOCAL GOVERNMENT SECRETARIAT, SANGO - AGRIC. & BIO. ENGINEERING 1 OTA, OGUN STATE AGEGE LOCAL GOVERNMENT, BALOGUN STREET, MATERNITY, AGRIC. & BIO. ENGINEERING 2 SANGO, AGEGE, LAGOS STATE AHMAD AL-IMAM NIG. LTD., NO 27, ZULU GAMBARI RD., ILORIN AGRIC. & BIO. ENGINEERING 3 4 AKTEM TECHNOLOGY, ILORIN, KWARA STATE AGRIC. & BIO. ENGINEERING 5 ALLAMIT NIG. LTD., IBADAN, OYO STATE AGRIC. & BIO. ENGINEERING 6 AMOULA VENTURES LTD., IKEJA, LAGOS STATE AGRIC. & BIO. ENGINEERING CALVERTON HELICOPTERS, 2, PRINCE KAYODE, AKINGBADE MECHANICAL ENGINEERING 7 CLOSE, VICTORIA ISLAND, LAGOS STATE CHI-FARM LTD., KM 20, IBADAN/LAGOS EXPRESSWAY, AJANLA, AGRIC. & BIO. ENGINEERING 8 IBADAN, OYO STATE CHINA CIVIL ENGINEERING CONSTRUCTION CORPORATION (CCECC), KM 3, ABEOKUTA/LAGOS EXPRESSWAY, OLOMO - ORE, AGRIC. & BIO. ENGINEERING 9 OGUN STATE COCOA RESEARCH INSTITUTE OF NIGERIA (CRIN), KM 14, IJEBU AGRIC. & BIO. ENGINEERING 10 ODE ROAD, IDI - AYANRE, IBADAN, OYO STATE COKER AGUDA LOCAL COUNCIL, 19/29, THOMAS ANIMASAUN AGRIC. & BIO. ENGINEERING 11 STREET, AGUDA, SURULERE, LAGOS STATE CYBERSPACE NETWORK LTD.,33 SAKA TIINUBU STREET. AGRIC. & BIO. ENGINEERING 12 VICTORIA ISLAND, LAGOS STATE DE KOOLAR NIGERIA LTD.,PLOT 14, HAKEEM BALOGUN STREET, AGRIC. & BIO. ENGINEERING OPP. TECHNICAL COLLEGE, AGIDINGBI, IKEJA, LAGOS STATE 13 DEPARTMENT OF PETROLEUM RESOURCES, 11, NUPE ROAD, OFF AGRIC. & BIO. ENGINEERING 14 AHMAN PATEGI ROAD, G.R.A, ILORIN, KWARA STATE DOLIGERIA BIOSYSTEMS NIGERIA LTD, 1, AFFAN COMPLEX, 1, AGRIC. & BIO. ENGINEERING 15 OLD JEBBA ROAD, ILORIN, KWARA STATE Page 1 SIWES PLACEMENT COMPANIES & ADDRESSES.xlsx S/NO PLACEMENT DEPARTMENT ESFOOS STEEL CONSTRUCTION COMPANY, OPP. SDP, OLD IFE AGRIC. & BIO. ENGINEERING 16 ROAD, AKINFENWA, EGBEDA, IBADAN, OYO STATE 17 FABIS FARMS NIGERIA LTD., ILORIN, KWARA STATE AGRIC. -
Reformulation Case-Study: the Coca-Cola
Reformulation Case-Study: The Coca-Cola Company Challenge: Reducing Sugar Coca-Cola, India reducing sugar in Fanta Fruity Orange with locally sourced fruit juice Coca-Cola India has been involved in being a part of the virtuous fruit circular economy by using a variety of Indian fruits, to enhance its business results while also promoting its local agri-economy. With consumers increasingly seeking for more natural products with lesser sugar, Coca-Cola India launched Fanta Fruity Orange which contains 5% orange fruit juice procured from Indian farms and a 20% reduction in sugar from the original Fanta. This marked the beginning of Coca-Cola India reformulating its aerated beverage portfolio with Indian Fruit Juice – a move which has the potential of contributing to a transformative impact on the agricultural sector while providing consumers with a low sugar version of their most loved beverage, Fanta. Overcoming Challenges To successfully mark its entry into a new category of Carbonated Beverage with Fruit, Coca-Cola India manufactured Fanta Fruity Orange using a cold fill process that is used to develop regular sparkling beverages, minimizing additional investments. The beverage formulation incorporated a robust preservative system to prevent microbial damage due to the use of fruit juices and used stevia to sweeten the beverage, reducing the amount of sugar present in the product, by 20%. Achievements The new Fanta Fruity Orange containing 10% real fruit juice and 20% lesser sugar has enabled similar product reformulation efforts for other sparkling beverages such as Limca and Sprite to be reformulated with real lemon juice. Furthermore, the locally sourced fruit juices will influence a lasting impact on the Indian agricultural eco- system, supplementing farmers’ incomes through supply chain interventions carried out by Coca-Cola India and support the government’s vision to support the local economy. -
Chapter I: Introduction
CHAPTER I: INTRODUCTION The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most-valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other beverages, including water, juices and juice drinks, tea, coffee and sports drinks. Through one of the world’s largest beverage distribution system, consumers in more than 200 countries enjoy The Coca-Cola Company’s beverages at a rate exceeding 1.6 billion servings each day. Coca-Cola in India is the country’s leading beverage Company with an unmatched portfolio of beverages. The Company manufactures and markets leading beverage brands like Coca- Cola, Thums Up, Fanta, Fanta Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and Georgia range of tea coffee, Nestea and Fanta Fun Taste. One of the early investors in India, the Coca-Cola system provides direct and indirect employment to more than 1, 50,000 people. The Coca-Cola System in India has more than 1 million retailers and our business has a multiplier effect on employment and earning opportunities. Coca-Cola in India is the largest domestic buyer of sugar and one of the top buyers of mango pulp. The Coca-Cola System in India business also positively impacts industries like Glass, Plastics, Resin Manufacturers, Sugar, Automobiles, White Goods Manufacturers, Banking etc. The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition entails that the Company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. -
CASE 1 3Coke and Pepsi Learn to Compete in India
CASE 13 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD had to resort to using a costly imported substitute, estergum, or they had to fi nance their own R&D in order to fi nd a substitute In 2007, the President and CEO of Coca-Cola asserted that Coke ingredient. Many failed and quickly withdrew from the industry. has had a rather rough run in India; but now it seems to be getting Competing with the segment of carbonated soft drinks is an- its positioning right. Similarly, PepsiCo’s Asia chief asserted that other beverage segment composed of noncarbonated fruit drinks. India is the beverage battlefi eld for this decade and beyond. These are a growth industry because Indian consumers perceive Even though the government had opened its doors wide to for- fruit drinks to be natural, healthy, and tasty. The leading brand has eign companies, the experience of the world’s two giant soft drinks traditionally been Parle’s Frooti, a mango-fl avored drink, which companies in India during the 1990s and the beginning of the new was also exported to franchisees in the United States, Britain, Por- millennium was not a happy one. Both companies experienced a tugal, Spain, and Mauritius. range of unexpected problems and diffi cult situations that led them to recognize that competing in India requires special knowledge, skills, and local expertise. In many ways, Coke and Pepsi manag- OPENING INDIAN MARKET ers had to learn the hard way that “what works here” does not In 1991, India experienced an economic crisis of exceptional se- always “work there.” “The environment in India is challenging, but verity, triggered by the rise in imported oil prices following the we’re learning how to crack it,” says an industry leader. -
This Opinion Is a Precedent of the TTAB the Coca-Cola Company V
This Opinion Is a Precedent of the TTAB Mailed: June 28, 2021 UNITED STATES PATENT AND TRADEMARK OFFICE _____ Trademark Trial and Appeal Board _____ The Coca-Cola Company v. Meenaxi Enterprise, Inc. _____ Cancellation Nos. 92063353 & 92064398 Holly Hawkins Saporito, Lauren R. Timmons, and Marcos Alvarez of Alston & Bird LLP for The Coca-Cola Company. John M. Rannells of Baker and Rannells, PA for Meenaxi Enterprise, Inc. _____ Before Taylor, Lynch, and Larkin Administrative Trademark Judges. Opinion by Lynch, Administrative Trademark Judge: I. Background Petitioner The Coca-Cola Company seeks to cancel the following two registrations owned by Respondent Meenaxi Enterprise, Inc.:1 1 These cancellation proceedings began as a single proceeding involving two registrations. The Board subsequently granted the parties’ motion to divide, resulting in two separate proceedings. 12 TTABVUE. However, the Board later noted that the parties filed “nearly Cancellation Nos. 92063353 & 92064398 THUMS UP in standard characters2 for: Colas; Concentrates, syrups or powders used in the preparation of soft drinks; Soft drinks, namely, sodas in International Class 32. LIMCA in standard characters3 for: Concentrates, syrups or powders used in the preparation of soft drinks; Soft drinks, namely, sodas in International Class 32. While the Petition to Cancel included numerous grounds for cancellation, the only one Petitioner pursued at trial is that Respondent has misrepresented the source of the goods on which the marks are used, under Trademark Act Section 14(3), 15 U.S.C. § 1064(3).4 The other pleaded claims that Petitioner did not address in its briefing are waived. Joel Gott Wines LLC v. -
Values of Coca Cola
CONTENTS CHAPTER-1 ……………………………………………2- 07 • Objective of study • Scope of study • Executive Summery CHAPTER- 2……………………………………………8- 42 • Introduction • Industry Scenario & Company Profile • Product Profile CHAPTER-3…………………………………………...43- 78 • Research methodology & Sample design • Factor analysis • Data Analysis CHAPTER- 4…………………………………………..72- 82 • Findings • Suggestions & Recommendations CHAPTE R- 5…………………………………………..83 -84 • Limitation of the study CHAPTER- 6…………………………………………..85- 92 • Conclusion • Annexure • Bibliography [1] CHAPTER-1 OBJECTIVE OF THE STUDY [2] OBJECTIVES OF THE STUDY The survey was conducted at Mula Ali region in Hyderabad keeping following objectives in view: ➢ The survey was done to know the current status of activation element of coca cola in the outlets. ➢ To know the effect of the activation elements of coca cola in market. ➢ To increase incidence through effective utilization of activation elements of coca cola in the outlets. ➢ To ensure the visibility of coca cola products in the outlets. ➢ To find out the present status of Coca-Cola brands in the retail outlets. [3] SCOPE OF THE STUDY [4] SCOPE OF THE STUDY This study has been done at Maula-Ali region in Hyderabad only. During the study I went through different aspects. The study would be only a drop in the ocean that can help to understand the current status of activation elements of Coca-Cola in retail outlet. The study can be conduct on the national basis also with large sample size & sufficient time by taking feedback of many retailers which sell Coke products. There are some important aspects of this study which are as follow— ➢ This study will help to the company to know about their new concepts position in the market. -
A Comparative Study on Orange Flavoured Soft Drinks with Special Reference to Mirinda, Fanta and Torino in Ramanathapuram District
Vol. 3 No. 2 October 2015 ISSN: 2321 – 4643 3 A COMPARATIVE STUDY ON ORANGE FLAVOURED SOFT DRINKS WITH SPECIAL REFERENCE TO MIRINDA, FANTA AND TORINO IN RAMANATHAPURAM DISTRICT M.Abbas Malik Associate Professor & Head, Department of Management Studies, Mohamed Sathak Engineering College, Kilakarai – 623 806 Abstract Soft drinks market in India has been grown in size with the entry of the Multi National Corporations. At present soft drink market is one of the most competitive markets in India which spends crores of rupees in advertisement and other promotionary activities. A bottle drink consumers have a wide range of brands at their disposal. It is difficult for a consumer to stick on to a particular brand of flavour unless the consumer satisfaction level is very high. Orange flavoured soft drink is one of the popular segments in soft drink. In India Mirinda and Fanta are the major orange flavoured soft drinks. But in this area under study (Ramanathapuram District) Torino is a local brand is having very good presence and influences. So, researcher wanted to know their present market share of Mirinda, Fanta and Torino. The objectives of the Study are: 1. To estimate the market share of major orange flavoured soft drink brands under the area of study. 2. To study the Socio-economic profile by using orange flavoured drinks. 3. To find the most preferred orange flavour soft drink in the market. 4. To determine the reason for preferring a particular brand of orange flavoured soft drink. 5. To make suggestions based on the findings of the study. -
The Oxford Democrat
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1. Acknowledgement 5 2. Preface 6 3. Introduction 7 (A) History of Coca-Cola (B) Around the World (C) Various Brands of Coca-Col
CONTENTS 1. Acknowledgement 55 2. Preface 66 3. Introduction 77 (a) History of Coca-Cola (b) Around the world (c) Various brands of Coca-Cola Company (d) Products and packaging MYTHS and RUMORS (e) Mission Coca Cola India (f) Faboulas facts about Coca-Cola (g) Slogan (h) Going Global Coca-Cola dominated, 4. A Brief profile of Flavoured & Pack. 53 5. Objective 57 6. Research Methodology 58 (a) Method of marking research (b) Research decision (c) Method of data collection (d) Sampling plan 7. Limitations 68 8. Analysis & Design 69 9. Finding 83 10. Conclusion 84 11. Bibliography 91 11 PREFACE The present is an era of cut throat competition after liberalization policy of Indian Govt. plethora of MNC enters in India. As a result today every business hold a view of of globalization. The new products are launching and the old and absolute product are being obliterating from the market every second. There is no monopoly played by an enterprise in every one. There is an existence of rival enterprise the rivals are strong enough to vanguisth each other sort of dard erstine struggle has taken its break though in the corporate and business world. The same is befalling between Coca-Cola and Pepsi. Some times one Coca Cola over powered the Pepsi and some time vice versa has taken place regarding the market share and scaled volume though the rivalry contrive rood the year but it is at zenith in summer. 22 INTRODUCTION HISTORY OF COCA-COLA BBIRTH OF A REFRESHING IIDEA John Stryth pemberton first introduced the refreshing coke taste of Coca cola in Atlanta Georgia. -
Advertising Management
? Advertising Management Subject: ADVERTISING MANAGEMENT Credit: 4 SYLLABUS Concepts of Advertising The Field of Advertising, Introduction, Integrated Marketing Communication, Advertising and its types, Comparative Advertising, case study, Communication Models in Advertising Integrated Advertising Program Analysis of Mission & Market Objective Setting & Determining Target Audience, Understanding Segmentation, Positioning, Budget Decision, case study on Budgets Understanding Message Strategy Message & Copy in Advertising, Headlines in Print & TV Advertising, Visualization & Layout, AD Appeals, Testimonials & Celebrity Endorsement Media Types & Decision Types of Media, Media Selection, Media Planning: New Perspective, Media Decision Campaign Making Three Phases of Campaign Creation, Steps of Effective Advertising, Upsetting the applecart in the scooterette category In Style! Case study, Understanding Campaigns Advertising Advertising Stake Holders – Advertising Organization, Evolution & History of advertising Agency, The working of AD agencies, Organization Structure of Advertising Department, Interface with other Departments, Functions of Advertising Agency Suggested Readings: 1. Advertising Management, Dr. Varma & Aggarwal, King Books 2. Principles of Marketing, Kotler & Armstrong, Prentice-Hall of India 3. Advertising: An Introduction Text, S. A. Chunawalla, Himalayan Publishing House 4. Advertising Principles and Practice, Wells Burnett Moriarty, PHI 5. Foundations of Advertising, S.A. Chunawalla, KC Sethia , Himalayan Publishing House ADVERTISING MANAGEMENT ADVERTISING MANAGEMENT COURSE OVERVIEW Well what do I say? Advertising, friends, has always fascinated Next few lessons deals with few of the models that you have to everybody. Whether it is Hritik Roshan dancing in the commer- keep in mind while framing the campaign. You should know cial of Coke or a small boy’s innocence in the Dhara how to frame your message and understanding as to the advertisement, they all make us look at ads with a different process, which is there in the communication process. -
Download” of Creative Tools and Technology Minneapolis Becomes an Ad Center
mathematics HEALTH ENGINEERING DESIGN MEDIA management GEOGRAPHY EDUCA E MUSIC C PHYSICS law O ART L agriculture O BIOTECHNOLOGY G Y LANGU CHEMISTRY TION history AGE M E C H A N I C S psychology Advertising Insight Subject: ADVERTISING INSIGHTS Credits: 4 SYLLABUS Concepts of Advertising – The Field of Advertising, Introduction, Integrated Marketing Communication, Advertising and its types, Comparative Advertising, case study, Communication Models in Advertising Integrated Advertising Program Analysis of Mission & Market Objective Setting & Determining Target Audience, Understanding Segmentation, Positioning, Budget Decision, case study on Budgets Understanding Message Strategy, Message & Copy in Advertising, Headlines in Print & TV Advertising, Visualization & Layout, AD Appeals, Testimonials & Celebrity Endorsement Media Types & Decision Types of Media, Media Selection, Media Planning: New Perspective, Media Decision Campaign Making, Three Phases of Campaign Creation, Steps of Effective Advertising, Upsetting the applecart in the scooterette category In Style! Case study, Understanding Campaigns, Advertising Stake Holders – Advertising Organization, Evolution & History of advertising Agency, The working of AD agencies, Organization Structure of Advertising Department, Interface with other Departments, Functions of Advertising Agency Suggested Readings: 1. S a Chunawalla, K C Sethia, Foundations of Advertising: Theory & Practice, Himalaya Pub. House 2. M. S. Ramaswamy, Marketing, Salesmanship, and Advertising 3. Rajeev Batra, David A. Aaker, Advertising Management, Prentice Hall ADVERTISING INSIGHT ADVERTISING INSIGHTS COURSE OVERVIEW Primary emphasis will be place on styles, trends, and how the global world. Here we examine sev-eral current trends, including contemporary culture contributes to the development of interactive advertising, integrated marketing communication, advertising messages. This is a subject will also review current globalization, niche marketing, customer empowerment, events and news as they relate to advertising.