Universal Weekly December 15, 1923 Next Comes a Search No

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http://archive.org/details/univ1124moti VJ UNIVER WEEKLY VOL. IS N2 18 DEC. 15, 1923

BILLY SULLIVAN Successor to REGINALD DENNY IN THE FOURTH SERIES

'ffhe LEATHER PUSHERS" Directed by EDWARD lAEWItE !

A CHAPTER ^ACQUITTAL IN HER LIFE mMClaikeWindsor^NormanKerry A LOIS WEBER PRODUCTION Directed by Clarence Brown/wmCohananiHarris' With a brilliant cast«»Based on the story 1 production of RitaWeimaris play of "JEWEL by CL4RALOU1SE BURNHAM Universal Jewel Universal Super- Jewel

A Great Bitf Production DRIFTING with a Great Big Cast PRISCILLA DEAN 'DARLINGofNEWYORK ^BABYPEGGXGladysBrodu)ell,Sheldon From the play by John CbltonandDaisy HAndrews lewis,Cai-lStockdale,MaxDavidson,^oMfflS Directed 4jTbd BlOWmgfnnNJABia&iSpmduttiai DIRECTED «. . , 7 . BY Universal Jewel Umversal Jewel king bagcot THUNDERING WHITE TIGER

jirarrenKem^an^diiimaQNilssoii PRISCILLAlyI-/Ai>l AHARRYGARSON PRODUCTION Directed by TOD BROWNING Universal SuperOewel Universal Jewel ^LadyoPQuality ft«»uDENNY ^f/»jVIRGINlA'VaLLI nuumvTHHli-miN VfithhOLTOHSllLSanJanextrdorJinarif cast SpqrtingT&utk A HOBART HENLEY PRODUCTION Byron. Morgan's in a big Great Story of Youth.Love and Adventure TDTOCLUCtlOll ^TwnFrancesHod^sonBurnetts famous novel mdpty Directed byHarrvPonard. _.,, . \ , \ Uuiversatl Super- Jewel Universal ^Jewel Title to be announced^ PRESENTED BY ADVERTISED IN CARL LAEMMLE THE SATURDAY EVENING POST BmimHHH ARE YOU READY? |

MUCH against my desire, I am showing "The Hunchback of Notre Dame" in various legitimate theatres throughout the United States. I am making || a profit on these showings and at the same time I am preparing the way || for the exhibitor who will show it later on at popular prices. ||

The only reason I have chosen legitimate theatres is because the picture simply must have a real run, and most exhibitors up to now have been fearful of changing their policy to two-a-day and charging $1.65 top. ||

Now that I am in ihe midst of "road-showing" the big production, I find that exhibitors of importance are changing their attitude and are showing a disposition to change their policy, thus cutting legitimate theatres out of the picture business. ||

I approve of this >with all my heart and soul. I have always claimed that pictures belong in picture houses, but with a picture as great and unparalleled as "The

Hunchback of Notre Dame" I positively cannot sacrifice it or treat it like an ordinary picture. • I j

Wherever I have found a first-class picture house that is willing to change its || policy I by showing "The Hunchback of Notre Dame" twice a day at $1.65 top, || have given it the preference over any legitimate theatre. ||

I am ready to do this wherever it is feasible. Sj

I am not pretending that I expect to sacrifice this production. I am satisfied that 1 j it is the outstanding picture of the past ten years; one that will last for years to

come, one on which I could afford to take my time about booking. I consider it

so exceptional, such a demonstrated success wherever it has shown, that I am more than doing my part when 1 offer to run it in picture houses instead of legitimate houses. ||

If I get a proper run in every community and at the same time strike the first || blow to kill the evil of running pictures in legitimate theatres I will feel more than || satisfied. ||

Of course, I don't mean that every ticket must be $1.65. I mean that a rea- sonable number must be sold at that price. Afterward you will want to repeat the picture at popular prices and reap a double profit from it. ||

There's my story. How does it strikeyou? If it appeals to you, wire or write || me. ||

UNIVERSAL PICTURES CORPORATION | j

lili'iiiiiilB WHAT ARE YOU GOING TO DO ABOUT THE HUNDREDS OF FANS in your town who won't be able to see "Merry Go Round" when you play it at your house, but who will want to see it? This crowd means money to some live showman, and if you don't collect it your competitor will! Pro- tect your interests by booking your second date when you get your first!

"Sold out every night. Have booked return "I would be very glad indeed if I could se- engagement." cure this picture again." C. S. Barrett, PALACE THEATRE, E. V. Weaver, OSAGE THEATRE, New Britain, Conn. Shidler, Okla.

"Had to turn them away. Don't miss it." 'Biggest business entire history of theatre." AMUSE THEATRE, Hart, Mich LAUGHLIN THEATRE Long Beach, Calif.

"Smashed all records." 'Record-smashing business." READE'S CLEVELAND HIPPODROME, COLUMBIA THEATRE, Seattle, Wash. Cleveland, Ohio "Went over best of the year." "Turn-away business." PLAYHOUSE, Meriden, Conn. CASINO THEATRE, Toronto, Can. COMMUNITY

Presented fej

- MARY PH I LBI UNIVERSAL SUPER JEWEL Advertised SCORES OF SHOWMEN THROUGHOUT THE COUNTRY ARE AR- ranging now for second showings to take care of the extra business the tremendous success of first bookings created. These men will get the extra money a second booking will bring. They will get the extra money —not their competitors! When you book "Merry Go Round" be sure to arrange for a second date—you'll need it!

PROCTOR'S THEATRE, of Mt. Vernon, In the big list of return engagements are N. Y., made a clean-up with a return date such theatres as THE PARAMOUNT EM- less than two weeks after its first engage- PRESS of Salt Lake City, and THE SU- ment. THE WINTER GARDEN, of James- PERBA of San Diego, Calif. town, N. Y., has booked a return date to meet the unprecedented demand.

"Turned away crowds." "Thousands turned away. Broke all records." ALHAMBRA and GARDEN THEATRES, THEATRE, Pittsburgh, Pa. CAMEO Milwaukee, Wis.

all "Smashed records." "Broke all records." COLUMBIA THEATRE, Portland, Ore. CAPITOL THEATRE, McKeesport, Pa.

"Broke all box-office records." "Broke all records." PRINCESS THEATRE, Sausalito, Calif. LYRIC HEATRE, Kitchener, Ont. CARL LAEMMLE

and NORMAN KERRY

the Saturday Evening" Post Directed by RUPERT JULIAN EVERY Dem (

Exhibitors who are clamoring for better pictures, the kind that will meet the present-day wants of the public and still be a BOX OFFICE puller, never had a better opportunity to get what they are looking for than now.

"In my estimation, here is a picture that fills EVERY demand of the exhibitor and his patrons.

"BABY PEGGY is an artist. It is this type of a picture that makes people say, upon leaving the theatre, 'I could see more of it!' Twelve reels of Baby Peggy and the other excellent characters would hardly be enough to satisfy. "THE DARLING OF NEW YORK' is an attraction that Universal should be happy to present." ASCHER'S MERRILL THEATRE, R. C. MacMullen, Manager, Milwaukee, Wis.

UNIVERSAL JEWEL advertised in the Saturday and dExhibitor and Patrons/ saqs R.C.MacMullen, ASCHER'S MERRILL THEATRE, Milwaukee, Wis. "A knockout as a box-office bet!" says THE M. P. NEWS "Should appeal to your patrons. Has 'A sure winner!" comedy, pathos, suspense and a fire EXHIBITOR'S HERALD scene the equal of any we have seen." Wm. H. Creal, SUBURBAN THEATRE, 'Will undoubtedly have a great deal of Omaha, Neb. popularity." NEW YORK MORNING TELEGRAPH "A corking good audience picture!" NEW YORK EVENING WORLD . "A real 'kick' for even the most blase picture patron." "Should appeal to every one!" ATLANTA WEEKLY FILM HARRISON'S REPORTS REVIEW

"Will have a wide appeal." "You will thoroughly enjoy The Darl- EXHIBITOR'S TRADE REVIEW ing of New York'." MOVIE WEEKLY "She comes through like a million dollars!" "Is certainly a 'find'!" FILM DAILY WEEKLY FILM REVIEW

CARL LAEMMLE presents l DARLING OF ra YORK WITH A TREMENDOUS CAST INCLUDING DADV nCf*.f\/ SHELDON LEWIS BABYDMD7 PEGGYKtVJVJ/ GLADYS BROCKWELL, CARL STOCKDALE, FRANK CURRIER, MAX DAVIDSON, EVA THATCHER, WM.J.QUINN, JUNIOR COUCHLIN EVENING POST directed by KING BAGGOT is a perfee

What Exhibitors Say: " "A Positive Sensation !

" The Acquittal' is a positive sensation in Seattle. Second Sunday business broke all second-week house records ex- "Your wife! Why cept 'Merry Go Round' and came within a few dollars does she meet of that picture." that man in se- R. W. Bender, COLUMBIA THEATRE, cret? Do they Seattle, Wash. know anything of the murder?" "Premier of All! "

"It is certainly the premier of all mystery plays, and the audience cannot guess who the guilty one is until the last few feet. This is a very critical town, but pleased to say my patrons were very well satisfied." A. J. Meininger, Mgr., CAPITOL THEATRE, Manitowoc, Wis.

"One of the Best!"

"One of the best productions I have seen in months. I would class it right on a par with 'Merry Go Round,' and, unless I am very much mistaken, just as big a box-office attraction. I certainly was glad to see this." Leo A. Landau, Managing Director, ALHAMBRA THEATRE, Milwaukee, Wis. CLAIRE WINDSOR BARBARA BEDFORD J^tom xhe famous NewYoiK Stage Success vtj RitaWeiman UNIVERSAL SUPER -CHICAGO HERALDS EXAMINER

A Sensation in Frisco

"On the screen what The Bat' was on "What do you know of this the stage." murder? Why do you come at this SAN FRANCISCO BULLETIN hour of the night?"

"Unique in screen history. Remark- able." SAN FRANCISCO JOURNAL

"Sensational!" SAN FRANCISCO CALL

"Mystery story of unflagging interest. There is a big surprise." SAN FRANCISCO EXAMINER NORMAN KERRY RICHAIU) TKAVERS Directed &* Jrom the Cohan Clarence Brown & Harris Production "JEWEL I^sented^CARLLAEMMLE Universal Weekly December 15, 1923 Next Comes a Search No. 360. —Straight from the Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation

'VE always tried to call a spade a spade but now I want to call a spade a spade so clearly and distinct- ly that even the most careless reader will understand what I'm driving at.

There is going to be a scarcity of big pictures.

Just how many weeks will elapse before this scarcity

makes itself felt I don't know, but it won't be long. This is one of the surprises of this funny business of ours. Until recently it looked as though the market would be flooded with pictures—good big pictures and plenty of them. It looked as though this was the season of all seasons when the exhibitor could afford to sit back and do some careful picking. But—

The sudden closing of studios in some instances and the reduction of production in others has changed the complex- ion of the whole thing.

If production had kept up at anything like the pace it was going, you could have had everything to choose from

whenever you wanted it. Now everything is reversed. The closing of studios for even a few weeks will make a tremendous difference in the volume of output. Nobody dis- Vol. 18, No. 18 UNIVERSAL WEEKLY y ot Feature Pictures! putes the wisdom of shutting off steam for a while, at least until production costs quit hitting the clouds.

But as conditions change, you've got to change with them. Where you had easy booking yesterday you're going to have to watch yourself to-day.

For unselfish reasons as well as for selfish ones, I advise you to tie up every Universal picture you can get this very minute; not merely because there is a scarcity or will be a scarcity of productions, but because, as every one knows, Universal has the pictures you want.

Universal never hit on all cylinders as perfectly as it has done this year. Our product has set the whole trade talking. In fact, the very best advertising we have had has come from exhibitors themselves. They have not hesitated to tell us we've got the whole business licked to a frazzle on quality.

Book every Universal right now, and then fill in with the best you can find elsewhere. Don't be caught napping. Don't be compelled to take odds and ends and broken lots. Get the cream. Face the coming scarcity for exactly what

it is. Don't try to laugh it off. It is coming and there's no

earthly reason why it should take you unawares.

I wish Universal had twice as many pictures as it has. But you're lucky to have what we've got. Tie them up and when the scarcity shows up you'll be sitting pretty! j i i i i i i i i i r i i i i i i t i i ii i i i i i i i i i i i i i i ii I ii i i i >i i i i i i i i i i i ii I nr.

i i i i i i i i i i i i i i i i i i i I i i i i i i i i : i i i i i i i i i i i i i i i i i i i i i i i i ii i i i i i i i i i i i i i i i i . (UNIVERSAL WEEKLY) A MAQAZINE FOR MOTION PICTURE EXHIBITORS

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 ?

Published Weekly by the MOVINQ PICTURE WEEKLY PUB. CO., 1600 Broadway, New York City

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PAUL QULICK, Editor 1

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" ' " " • « i « i i i • i i i i i i i i i i • i i i i i ii ill i i i i i am i mini ii i i i i i i i • i " minim iii i i i ii I Vol. XVIII DECEMBER 15, 1923 No. 18

UNI VERS AL Miss Bradbury New Player MOVIEGRAMS In "The Turmoil"

(Special Story Sent to 600 Daily Papers) JOSEPHINE HILL has been engaged as leading woman for the third of the Fourth Series of "Lea- T7" ITTY BRADBURY, char- trained by sudden wealth to ther Pushers." She will support Billy 1^ acter actress of aristo- throw discretion to the winds Sullivan, who took Reginald Denny's AV _ cratic type known espe an(j speri(j colossal sums and the place in this H C. witwer series It dall for her work ^ Charlie latter trained by a lifetime of is interesting to note that since Sul- ... ..„,. ^... „,, .,.,., , Chaplin s The Pilgrim and in plenty to be more conservative, livan is a lightweight Kid Roberts' name has been changed to Kid Rob- "The Midnight Alarm" with Mrs. Vertrees and her daughter, ertson in the new series, which is be- Percy Marmont, has been en- Mary, the heroine of the epic, ing directed by Edward Laemmle. gaged by the Universal Pictures represent the latter class. Hayden however, remains Stevenson, Corporation to play the impor- Eleanor Boardman was cast as as the redoubtable Joe Murphy, Man- Vertrees in Ho- Mary Vertrees and Winter Hall ager. bart Henley's elaborate filming has just been engaged for the of "The Turmoil." role of Mr. Vertrees. These three, In Booth Tarkington's novel then — Kitty Bradbury, Eleanor TINCHER and Bert Roach . FAY there g & mental clagh between Boardman and Winter Hall—are have been added to the cast of . . . ., ,. ,,, ... .. j -c an( rich-born the Vertrees. Readerst> of thexi. "The Thrill Girl " in which Laura "ie new^y ncn * the LaPlante is staging her first bid for engendered by their different at- book will be glad to meet them stardom. Like "The Hunchback" and titudes towards life, the first on the screen. "Merry Go Round," this new star is a product exclusively of Universal City.

CARL LAEMMLE certainly gave HpHE Jack Hoxie company, filming Booth Tarkington's story, "The J_ "The Drifter," is working at So- EDWARD SEDGWICK has recov- Turmoil," a wonderful cast when nora, California, near the reser- ered sufficiently from his attack he selected the following: George vations of lone and Digger Indians. of poisoning to undertake the Hackathome, Pauline Garon, Emmett finishing scenes of "Courtin' Calam- Corrigan, Eileen Percy, Theodore Von >""pHE attention of exhibitors is ity," the William Dudley Pelley Sat- Eltz, Eleanor Boardman, Edward J. called to the blank on page 17. urday Evening Post story, which Hearn, Bert Roach and Kenneth Gib- Readers are urgently requested to threatens to surpass in humor and in- son. It will be noticed that Hobart fill out the form and mail immediately terest anything which Hoot Gibson has Henley has three of the players who to Universal Pictures Corp., 1600 yet attempted. scored so heavily in "The Flirt." Broadway, New York City. ANOTHER REASON FOR "THE HUNCHBACK'S" POPULARITY m

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One of the big scenes from the greatest production of all time, "The Hunchback of Notre Dame," showing the settings, mobs, characterization and direction that have made the Universal photo-classic a success wherever shown.

'OH, MIN! A LITTLE "LADY OF QUALITY"

Here they are—Andy and Min Gump—the outstanding comedy characters of the year, as they Peggy Cartwright, who plays Clorinda Wildaires appear in Universal's two-reel mirthquakes, "The as a child in "A Lady of Quality," divides title role Gumps," based on the nationally famous newspaper honors with Virginia Valli in the Universal Super- comic strip by Sid Smith. Jewel. 12 Universal Weekly December 15, 1923 LICHTMAN JOINS UNIVERSAL AS EXECUTIVE; TAKINQ OVER "HUNCHBACK" PRESENTATION of the most surpris- Veteran Film Promoter and Executive at, in any event, for a week ONEing and unexpected or so." events in the motion Now in Universal Home Office "The Hunchback of Notre picture industry occurred Dame" is now playing in nine early this week when Al large cities, as follows: New Lichtman, veteran film producer, promoter and distributer, York, Astor Theatre; London, the Empire Theatre; Chi- signed up with the Universal Pictures Corporation. He cago, the Harris Theatre; Washington, the Shubert- was engaged by Carl Laemmle, the Universal chief, in an Belasco Theatre; Boston, the Tremont Temple; Los An- executive capacity, and his first job is the management of geles, the Criterion Theatre; Cincinnati, the Cox Theatre; "The Hunchback of Notre Dame," Universal's spectacle- Seattle, the Heilig Theatre, and Oakland, Calif., the Lurie drama now being presented under special arrangement in Theatre. various American cities. The picture is in its thirteenth week in New York, its Negotiations looking to Lichtman's affiliation with Uni- eleventh week in Boston and its fifth week in Chicago. versal have been under way for some time, but they were Besides its present runs, it has played in the following known only to Laemmle, Lichtman, and one or two others cities: Philadelphia, Baltimore, Pittsburgh and San Fran- high up in the Laemmle organization. The Universal chief cisco, all runs of six weeks' duration with the exception has always regarded Lichtman with admiration and ap- of Baltimore, where it ran a month. proved of his keen knowledge and ability as a film ex- Lichtman is one of the most picturesque and active fig- ecutive. ures in the motion picture world. He broke into the game Concerning the new arrival in the Universal Home in 1909 as a representative for The Exhibitor's Advertis- Office, Mr. Laemmle pays the following tribute: ing Company, a film company owned by Charles Pyle and "I am highly gratified to announce Al Lichtman's affi- Martha Russell. He became New York representative for liation with Universal. I have always admired his ability the company and later switched to the Powers Film Com- and his foresight. He brings to Universal a far-reaching pany. perception of film conditions and a driving power almost The new Universal executive was one of the pioneers unequalled in the industry." in boosting the feature picture—the long picture based Lichtman is outspoken in his enthusiasm for Universal. on high grade stories and enacted by a popular star. At "I consider my coming to Universal the greatest op- that time, popular stage stars were just beginning to be portunity I ever had," he says. "It is the biggest thing drafted by the screen. Lichtman affiliated himself with Fa- I ever did. The Univer- mous Players and was a sal organization, with its RADIO TRUCK STARTLES AUSTRALIANS prime factor in building remarkable stability, its up that organization in great good will and its its pioneer days.

world-wide activities, af- ' The next move on 1 fords unlimited possibil- Lichtman's part was the ities for big achievements formation of his own in the film industry. company—the Alco Film "My first job is to di- Company, which was the rect the presentation of forerunner of Metro. 'The Hunchback of Lichtman later returned Notre Dame.' I consider to Famous Players and this picture the greatest assumed charge of tljeir I ever had anything to | sales organization, then do with in all the years * became the president of I have been in the film » Artcraft, a subsidiary business, and that goes concern. back almost to the be- He severed connec- ginning of the industry. tions with Famous Play- "I am now concerned ers to take over Associ- in making an exhaustive ated Exhibitors. He re- study of 'The Hunch- mained with the latter back' and its possibilities. concern until after the Whether or not there merger of that company will be a change in the he effected with First present method of pres- National. His most re- entation remains to be cent activities have been seen. That will be de- with the Al Lichtman termined after I have The Shell Theatre put out the truck shown above to exploit Corporation, a distribut- studied the situation. "The Radio King," Universal chapterplay, throughout the ing; organization, and Nothing will be arrived Australian metropolis. with Preferred Pictures.

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Two Added to Cast of La Plante Feature GEORGE FISHER and Lon Poff have been added to Mystery Girl" and "Jack o' Clubs," both comedy-dramas, the cast of "The Thrill Girl," Laura LaPlante's first starring Herbert Rawlinson. The picture he is now mak- feature under her new contract with Universal. ing is a screen version of the magazine story by Crosby Fisher will enact the role of a comedy "heavy" and Poff Gage. It was scenarized by Hugh Hoffman. a straight comedy character role. In the cast are Edward Hearn, who plays the romantic "The Thrill Girl" is now in its second week of produc- lead opposite Miss LaPlante, William W^sh, Frances Ray- tion at Universal City, being filmed under the direction mond, Albert Hart, Fred De Silva, Margaret Cullington, of Robert Hill. Hill recently guided the making of "His Stanley Blystone, Bert Roach and Rolfe Sedan. 13 Vol. 18, No. 18 Universal Weekly "Hunchback" A Hit In London

to the Univer- Army, Naval and Diplomatic REPORTS British Premiere of Big Universal Picture celebrities and numerous oth- sal Home Office from London indicate that A Gala Event. Long Record Breaking "The Hunchback of Notre ^^elXflseats Dame" has taken London by Run Predicted in Empire Theatre were: Lord Birkenhead, Lord Annaly, Lord Bethell, Post storm, and is hailed by critics Wheeler, Esq., American and public in the British me- Em- Earl Denbigh, Earl P., tropolis as a great picture and worthy of hearty support. bassy; of C. V. 0., of Aran, P. C. K. last week. Dowager Countess of Antrim, The Lady Mayoress, The It opened . The London presentation was in the Empire Theatre, Duchess of Buckingham and Chandos, The Earl of Shaftes- which Universal obtained for a run of considerable dura bury, K. P. K., C. V. O., C. B. E., Earl of Albemarle, tion The opening, according to cablegrams, was one of K. C. V. 0., C. B., A. D. C, Lord Askwith, K. P. K., K. C,

Britain. Lord William Cecil, C. V. , Lord Blyth, His Excellency the most outstanding premieres ever held in Great L The first-night audience was composed mostly of distin- Demetrius Caclamanos, Rt. Hon. Winston Leonard Spen- guished Britishers, including an unusual representation cer-Churchill, P. C., Viscountess Torrington, Lady A'Beck- from royal circles, and many from the nobility. ett, Sir John Lavary, R. A., Rt. Hon, Lord Richard Fredk. The theatre was packed for the opening. The presen- Cavendish, P. C. C. B. C, M. G., Lady Carmichael, Rt. tation followed along the lines set by the world's premiere Hon. Lord Aberconway, P. C. Rt. Hon. G. C. Roberts,

in the Astor Theatre, New York City. Marc Lachmann, Sir Percy Simmons, K. C. V. 0. , Sir Arthur Shirley Benn, Universal exploiteer, went K. B. E., M. P., Hon. An- from New York to Lon- thony Cecil Ashley, Sir don especially to present Maurice Abbot - Anderson, "The Hunchback." M. V. 0., M. B., B. S., M. Following the initial R. C. S., Rt. Hon. Wm. screening, the London first- Clive Bridgeman, P. C. M. nighters gave the picture P., Professor R. Anning a remarkable ovation. Lon- Bell, R. A., Sir David Mur- don film men, astounded at ray, R. A., Sir Arthur du the audience enthusiasm, Cros, Bart. J. P., Sir Will- predicted that "The Hunch- iam Cospatrick Dunbar, back" will have the most Bart. C. B., Sir Patrick successful run ever en- Blake, Bart., Lady Hughes joyed by a picture in Lon- Stanton, Capt. Sir Ion don. Hamilton Benn, Bart. C. Cables were received B., D. S. 0., Lt. Col. from many celebrities ask- George W. Badgerow, C. ing the Empire to reserve M. G. M. B. F. R. C. S., Sir seats. Among the famous Alan Anderson, Major Rt. dramatists and authors Hon. Sir John Lawrence, were the Brothers. Czapek, Bart. P. C, C. M. G., D. S. authors of "R. U. R." and O., M. P., Sir R. Shafto "The Insect Play," who Adair, Bart., Sir Samuel cabled from Prague; Ja- Crowds turned aivay from London opening of "The Hoare, Sir Ernest Edward cinto Benavente, the Span- Hunchback." Note "House Full" sign, -put out forty Wild, K. C, Sir George ish author, winner of the minutes before curtain time. Frampton, R. A., Sir Reg- Nobel Prize for Litera- inald Brodie Dyke-Acland, ture; Flo Ziegfeld, of the K. C.j Sir Wm. Joynson- famous Ziegfeld Follies, who cabled from New York, etc. Hicks, Bart., Sir Robert Aske, Bart. L. L. D., The Rt. Hon. There was also Stephen Donoghue, the rider of "Papyrus." Harold Trevor Baker, P. C, Sir Vincent Caillard, D. L. J. The picture celebrities who were present included Betty P., Brig. General Sir Alfred Balfour, K. B. E., C. B., Rt. Blythe, Mahlon Hamilton, Albert Grey, J. Parker Read, Hon. Alexander M. Carlisle, Sir Frederick Bowater, K. B. J. Hayes Hunter, J. D. Williams and Alice Terry. E., Sir Thomas Vansittart Bowater, Bart., Hon. Sir Ed- "The Hunchback of Notre Dame" has achieved a record ward Acton, Sir Edward L. Lutyens, R. A., Sir John Leigh, in that for the first time in London the Libraries (Theatre Sir Arthur Boscawen, Lady Helena Acland-Hood, Brig. Ticket Agents) are taking a personal interest in drawing Gen. J. G. Austin, Major Gen. Hon. Sir Cecil E ..Bingham, the attention of the public by advertisement in the London K. C. M. G., C. B., C. V. O., Major Gen. Hon. Sir Newton dailies and by circular to the attractions of the Carl James Moore, K. C. M. G., M. P., Brig. Gen. Wm. Alex- Laemmle classic. The event is unique, as hitherto the ander, K. B. E., C. B., C. M. G., D. S. O., Rt. Hon. Lord Libraries have not troubled to advise their clients of the Barrymore, P. S., Brig. Gen. Montgomery Carleton, C. B. "entertainment possibilities of a film masterpiece. E., Lt. Col. Sir Alexander Bannerman, Bart., Major W. W. This is a new departure for the British ticket agency, Grantham, Capt. Robert Abercromby, M. C, Major Cecil since this is the first deal in history in which the overseas Hamilton Armitage, C. M. G., D. S. 0., Lt. Col. Assheton agency has undertaken to take over ticket sales for a Pownall, M. P., Major E. L. Swinburne. Lt. Col. Arthur motion picture. The agency combination represents two- Agg-Gardner, Lt. Col. Francis Alston, C. M. G., D. S. 0., hundred and fifty ticket offices and is considered to be Major W. H. Alleyne, Rear Admiral Thomas Benjamin the organization which makes or breaks attractions in Adair, Commander James Bird, R. N. A. F., Capt. George London. Edward Wentworth Bowyer, M. P., Lady Parker, Max The first performance of "The Hunchback of Notre Pemberton, Esq., Lord Salisbury's Secretary, Mr. Philip Dame," at the Empire Theatre, attracted probably the Farrer, F. Cayley Robinson, Esq., A. R. A., R. B. A., Chas. most distinguished audience ever known for a premiere L. Hartwell, Esq., A. R. A., C. R. W., Bevinson, Esq., W. of a photoplay. The list included eminent politicians, art- Reid Dick, Esq., A. R. A., Cecil Ballantine, Esq., Horace ists, members of the medical and theatrical professions, Judge, Esq., Sydney Lee, Esq., A. R. C, and others. WHITE "Promises mighty good box-office results ! ":

"Can easily be exploited as something altogether out of the ordinary. Very entertaining and unusual. The spectator is kept guessing as to just what is coming next. Add to this timely shots of humor which flash through the mystery veil like rockets and you have a feature which promises mighty good box-office results." EXHIBITOR'S TRADE REVIEW " "Carries strong punch !

"Promising box-office feature. Mounts to impressive heights. A high-grade production. Packed with aetion. Excellent playing. Well-wrought suspense. Highly-colored inci- dent. Finale which carries an especially strong punch." VARIETY "Suspense! 9 *

"Keeps the spectator mystified until the climax, because of its weird development. Play- ers succeed in generating excitement and considerable humor. Clever 'Business.' Mirth- ful moments. A good vein of suspense." MOTION PICTURE NEWS

"A new angle! A departure. The mechanical chessman an interesting novelty." MOVING PICTURE WORLD

"A variety of thrills." NEW YORK TELEGRAPH

"An unusual picture!" HARRISON'S REPORTS

TT7HF did he smile when *™ danger threatened? Why did she threaten the man she loved? And why did the others look on so smugly — what did they know?

*mmmm*xm$*m

UNIVERSAL JEWEL ADVERTISED IN THE SATUR||l WALLACE BEERY- MATT MOORE RAY GRIFFITH Presented % CARL LAEMMLE

DAY EVENING POST DIRECTED by TOD BROWNING Wkmmm^ what w want /'

Says WALTER PEADE HEN you peade's wippodpome book this Cleveland, O. w spectacular production, order liberally of the smashing posters and fine exploitation accessories. Get the big Press Book and use the thunderbolt newspaper ads that won't have to strike twice to smash your box-office record! TUUNDEMNG

Vith J.WaiTenKerrjjfan DAWN AnnaQ.Nilsson 'That's what we want — audience pictures, and Universal Tom Santschi certainly has learned the trick of turning them out in a manner to please the audience. What an audience picture and an excellent cast Thundering Dawn' has turned out to be!" Walter Eeade, READE'S HIPPODROME, Cleveland, Ohio

' 'Thundering Dawn' opened to record house with usual ad- A HARRY GARSON vertising against such opposition as 'Covered Wagon' and PRODUCTION 'Ashes of Vengeance.' Held up to big business." POLFS THEATRE, Bridgeport, Conn.

'Opened to enthusiastic capacity audiences despite heavy rains. Long lines waited patiently to get inside. Sunday business within a few dollars of the opening Sunday of 'Merry Go Round,' M^ Equalled house record." COLUMBIA THEATRE, Seattle, Wash.

Tl "Good business. Patrons liked picture. A good feature." BIJOU THEATRE, Sfi£S=^ Atlantic City, N. J.

THE EVEMNG POST UN|VER§ALFSU|5eR"'jEWEL^f Panted byCARL LAEMMLE Vol. 18, No. 18 UNIVERSAL WEEKLY 17 We Want To Do What You Want

Mr. Laemmle is perplexed. You, the exhibitors of the United

States, have perplexed him. It is because the perplexity ,is due to you that we are going to ask you to help straighten us out ,on this

Hoot Gibson problem. This is it.

When Hoot Gibson attained prominence on the screen it was as a cowboy actor, a "western," as we say. Gibson was right in his ele- ment. He took a firm Jiold on the fancy of a lot of people who liked fast riding, keen fighting and swiftly moving western pictures.

Then, a year or two ago, exhibitors began telling us that their audiences didn't like western pictures any more. Well, that seemed too bad, because we had a crackerjack western star, but if the exhibitors said that people didn't want, westerns, they ought to know. So we tried to reconstruct Gibson into a more versatile line of characters and pictures in which the western atmosphere was largely subordinated to other elements. For a year we made this kind of pictures and they were mighty good pictures, in which if Gibson rode a horse he usually fell off, pictures in which he played soldiers, sailors, firemen, policemen and just plain ordinary human beings on foot.

Then, all of a sudden, it seemed that exhibitors began to really ap- preciate Gibson in western pictures. They wanted us to put Gibson back in westerns. At the same time we have been mighty pleased with the comments that we have had on the pictures that Gibson made which were not technically westerns at all. So we don't know what to do. The Production Department is waiting to go ahead with eight more pictures of Gibson. We want to make these pictures suit the Public and we are relying on the exhibitors to tell us what kind of pictures these eight should be.

So Please Tell Us By This Blank

I prefer Hoot Gibson in _

Name

Theatre..

City DRIFTING "Good box-office drawing power." "A success!" CAPITOL THEATRE, NEW YORK SUN and GLOBE Oklahoma City, Okla.

'A knockout!' "Good box-office." WEEKLY FILM REVIEW FILM DAILY

"Keeps interest at white heat." "Thrilling!' LOS ANGELES HERALD NEW YORK TIMES

"Puts itself over with a splash." 'Sensational!" MOVING PICTURE WORLD NEW YORK EVENING MAIL

WALLACE BEERY ADVERTISED IN MATT MOORE Presented by THE SATURDAY ANNA MAEWONG CARL LAEMMLE EVENING POST UNIVERSAL JEWEL Directed by- Tod Browninff Vol. 18, No. 18 Universal Weekly 19 EXPLOITATION STUNT QOES OVER BIQ Army-Navy Teaser Tickets

gjiiiiiiiiiiiimiii minimi mini lining Set New York Talking About "The Hunchback" at Astor 1 This ticket not good = THIS IS NOT A TICKET AND WILL NOT EVEN for Theatre. -ADMIT ONE TO- UPPER I PAUL PEREZ and Joe • STAND Weil of Universal stole A1MY MATY I a march on their brother press agents by hooking up FOOTBALL GAM E Sec 4 I | on the tremendous publicity Polo Grounds, New York City given the big Army and 1923 Row Navy SATURDAY, NOVEMBER 24, | II 1 football game last Saturday. THE ARMY and NAVY FOOTBALL GAME is the greatest S Seat 44 I Tickets for the game were outdoor attraction in New York Qty today; but the biggest indoor entertainment in the entire world is "THE HUNCH- as scarce as the proverbial BACK OF NOTRE DAME" now in its fourth record-breaking "hen's teeth" and were sell- month at the Astor Theatre, 45th St. & Broadway, But with g one dollar | ing at from $15 to $35 apiece, Will Be Issued by The | ($1) will buy one | every one being snapped matinee seat up RESERVED SEAT Universal Pictures Corp. §j for | "The Hunchback as soon as offered. FOR DIRECTIONS SEE ATTACHED COUPON 1 | g of -Notre Dame" at On Friday the chief topic = | the Astor Theatre. | of conversation in New York was "Have you a ticket for iiiiiiimiiiiiiimmiiiilililiililiimimiiiiiiiiiiiiii™^ the Army-Navy game?" The answer was "No!" ninety-nine times out of a hundred. The two Universal exploi- ARMY NAVY NOTRE DAME teers proceeded to rectify this. tfh They got up a throwaway • B» which looked like a ticket, but which was not. On the back were photo- ' ml ML graphs of Smythe and Bar- chet, of the service teams, and Lon Chaney. Under these the captions: "Smythe is the QUARTERBACK of West HJ Point, and Barchet is the tH FULLBACK of Annapolis, but Lon Chaney is the 6. W. SMYTHE is S. 6. BARCHET is LON CHANEY is HUNCHBACK of Notre the QUARTERBACK of and the FULLBACK of but the HUNCHBACK of Dame." Fifty thousand of these WEST POINT ANNAPOLIS NOTRE DAME were distributed on the morning of the game and caused a sensation everywhere. The joke, once realized, was work- Front and back of Army-Navy Football Game Ticket (?) that really was a ed time and again on others,, "Hunchback" ad. by holders of the tickets.

"U" City Watching La Plante Film ALL goes well with the unit at Universal City which was so enthusiastically proclaimed as a genuine "discov- is filming the first picture in which Laura LaPlante ery" in "Merry Go Round" that she was made a star and is the star. Miss LaPlante was recently promoted given an elaborate first presentation in "My Mamie Rose," to stardom following a decision of Carl Laemmle a short a screen transcription of Owen Kildare's novel directed by time ago to pick all his stellar luminaries from the ranks Irving Cummings. Miss Valli won cordial plaudits in "The of those who have done exceptionally well in supporting Storm" and "The Shock" and was cast as featured player roles or minor parts. She is being starred for her first in the title role of Hobart Henley's production of "A Lady effort in "The Thrill Girl," which Robert F. Hill is di- of Quality." Her work in this stamped her as unmistak- recting. able star material and she is now starring in "The Signal It is a fact indicative of the way the Universal Pictures Tower," and Jewel special directed by Clarence L. Brown, corporation is managed that their greatest stars have been who wielded the megaphone for "The Acquittal." picked right from the lesser ranks on the lot, rather than Miss LaPlante is the newest of the three to attain star- being imported from other studios. dom and her first effort is bearing the close surveillance Two who have in recent months won this same distinc- of a host of friends in other centers of the screen colony tion are Mary Philbin and Virginia Valli. Miss Philbin besides Universal City. wm

M?>'. Stai'i'iiigf BMt VIRGIN I -Ob* «yeV ^1 SENSATIONALLY popular as a roma jjS* tic novel for generations and as a pi; W for many years, during which it h been read and seen by many millions, t story now reaches the public in its m ^ magnificent and attractive form—as a ti W* mendous screen romance of spectacular ai $ tremendous power! A huge patrona, A HOB ART HEN including*

awaits it—and Universal has produced it MILTON SILLS upon so lavish and .splendid a scale that every one of these millions will revel in its per- EARLFOXE

fection ! Read, on the following pages, what LIONEL BEIXORE reviewers from both trade press and news- BERT ROACH papers have it said of —an ovation so enthu- WILLARD LOUIS siastic that it cannot fail to be overwhelm- ingly convincing! DOROTHEAWOLBERT PATTERSON DHL Advertised fn THE -EY PRODUCTION SAnJEWEVEtflNGBOST m of the most beaut

iinlllilllllllfilMIIIIIIIIIII

PUBLIC and critics alike have been amazed by the massive proportions and magnificent settings of this 111 superb Universal Super-Jewel. It I has been greeted by tremendous pa- tronage, columns of unstinted praise. This great reception is due not only to its magnificent staging and settings, but first and foremost to its rarely beautiful love story, replete with appealing romance and heart-gripping situations. The members of its sterling cast, all big box - office personalities, such as Virginia Valli, Milton Sills, Earl Foxe and the others, have never done finer work. Hobart Henley has surpassed himself in artistic and force- ful direction. "A Lady of Quality" is truly a quality picture in every respect that will smash box-office records for you just as it has been doing for other exhibitors right from the very start! Get your date TODAY from your Uni- versal Exchange! ! '

Iful films WASHINGTON HERALD

'Magnificent

"Magnificent! We believe that it is the one word that will express our judgment of 'A Lady of Quality,' a picture beautiful. It is fashioned of a quality of material which renders it majestic. In searching in the archives of memory, we do not find one to surpass this production from a purely artistic standpoint." WASHINGTON TIMES

' 'Surprise of season !

'Will be one of the surprises of the season!" LOS ANGELES TIMES

'Superb!" "A superb feature. Splendidly handled!" OKLAHOMA CITY TIMES n Spectacle to thrill blase D

heart,and genuine d

A companion picture to Merry Go Round' and 'The Hunchback of Notre Dame/ " continues The Post, "it is in every way a worthy member of the family of three to which it belongs. The picture cannot help but be remembered by all who see it as an epic of beauty, every lavish claim made for it being more than justified, while from the his- trionic viewpoint it is worthy of the highest praise. There is spectacle to thrill blase nerves, love to soften the heart and genuine drama of the human soul. It is quality from opening to closing scene. ALACARL 1_AEK/1K/IL_E presents oua VIRGINIA with

UNIVERSAL SUPER JEVEL ' nerws, loveto soften the drama ofthe human soul/l\

says #fe WASHINGTON POST ' " "A real screen treat !

"If you miss seeing it you are going to miss a real screen treat. Here's real motion- picture drama; done in a real way with careful consideration for all that stands for entertaining drama on the screen." DETROIT EVENING TIMES

"Excellent!"

"Excellent screen entertainment, just the sort of a story that should please 99 per cent, of screen fans. May well be listed in the "super' class. Massive back- grounds." DETROIT FREE PRESS

"Splendid!"

"One expected a great deal. The picture gives more than that. Splendidly done!" MILWAUKEE SENTINEL LITY

HILTON SILLS *

Watch This Column Q«aUty# * A Lady oi Charms

We are all ***££%

endings, our Ppersonal ^^^ppyhappy Plays with X like to the hich accounts, w . ^ produce es in stories we THIS IS ONLY ONE OF SERIES OF SATURDAY takes and A Uruversal i om ™*»J™out tte*g Evening Post we drive advertisements which will be read each week wSh I ^v ^ sunshme. Cab by the millions who read The Post. Remember that every Sta the m Uncle ^ derstand why, h ^ one of these millions is a prospective patron of the theatres off Uttle and they killed have Uved which play this production! S^atooTpeoplehappy. want to I don't 6^ to like the theatre l don't ^ or the QET the big 'don't like *PjgSRanged, he lover Campaign to see the of her , vnin AtheTamsa & Book! There is heroine die Uve m impres- live material in it when the pleasant * l * for any size theatre, «nd you lomehome S" stons'and^mones. in any size town! Big showmen with big exploitation plans will find it packed with meaty suggestions for a real clean-up! It contains suggestions just as indispensable for the small-town exhibitor! Get it— read it—USE IT— and you will play to record business!

QUALITY" -nxeseTits ,» LADY OF CARL X

h C a *< P tcounts Bm d? Tt JJjfiJ rnocsuchexo.uisitegemsa^ K lity title role. of Q"" ''T\ in the

nangeduv^ and allowmg ™Jng instead otf u^g^ ^ e 0"tairiin^ ' Do you en]oy to w you like UNIVERSAL SUPER JEWEL. MAGNIFICENT — that's the only word that de- scribes the remarkable array of posters—only a few samples of which are shown on this page — and other accessories Universal has furnished with this splendid production. Built by experts to comprise the utmost in box- office appeal, yet reflecting the beauty and attractiveness of the subject itself, showmen will agree that these accessories are the finest Universal has ever furnished in its long history of successful showmanship! Use them liberally — plant them where the crowds are thickest, and you'll need help to handle the crowds they'll bring to your box- office! A LADY of GOJALITY

AH0B4RT HENLEY PRODUCTION 28 Universal Weekly December 15, 1923

'Merry Qo Round' Lobby Draws Crowds to Altoona [Pa.]Strand

Manager Fielding O'Kelly's front brought business to his playhouse for the Universal Super-Jewel. "Beasts of Paradise" Completed at "U" City has been com- Universal Serial with William Desmond pense and dangerous situa- WORKpleted at Universal tions into the animal se- City on "Beasts of and Eileen Sedgwick Passes Camera Stage. quences. Paradise," the current Uni- The sea sequences also versal chapter picture, star- Ninth Episode Now Being Released. were made with an eye to ring William Desmond and the outdoing of all previous Eileen Sedgwick. It was directed by William Craft, vet- serial thrills. Under-water fights, shark fights, subma- eran maker of many film thrillers. rine adventures and other aquatic thrills figure in many "Beasts of Paradise" ranks as one of the best serials of the fifteen episodes of the serial. Val Cleveland wrote ever made at Universal City. In addition to the two popu- the story and Val Cleveland is reputed to be a past- lar serial stars, the continued master at concocting screen feature also boasts a strong thrillers. supporting cast, a consistent The supporting cast in- and punchful story and a FROM THE BELGIAN AMBASSADOR cludes William H. Gould, player, wealth of settings and thrills. well-known vaudeville Laid aboard ship and on a as the chief villain. Others Ambassade de Belgique, mysterious island in the are Ruth Royce, Margaret South Seas, the picture plot Washington, D. C. Morris, Jim Welsh, Clarke and Comstock, Joe Bonomo, Slim admitted of romantic Mr. Carl Laemmle: suspenseful handling. The Cole and many more. As the I beg to thank you for your courtesy of Novem- action included much jungle result of her work in this se- ber 19th, when I spent a very delightful evening rial, Margaret Morris won a stuff and adventures on the watching your production of "The Hunchback of supporting part of the leading charac- place as chief Notre Dame." in City," ters in which wild animals player "The Ghost thanks a serial in produc- figure. These punch scenes Allow me to express my very cordial new now tion on lot. include fights with lions, al- for your kind attention. the "U" of is ligators, elephants and other Believe me, "Beasts Paradise" now jungle denizens. Especial being released, and is prov- Very sincerely yours, pains were taken at Univer- ing a big money-maker, according to reports which have sal City, which boasts the (Signed) BARON DE CARTIER best menagerie in the film reached the Universal sales industry, to inject real sus- department. g 8 % 1? V MARQARET MORRIS FOR HOXIE FILM MORRIS, a Minneapolis girl who made rector of the Hoxie unit. Others already cast for the MARGARET picture, which will in in her debut as a film actress less than a year ago be production a few days, are Rice and Dorothea Wolbert. after a season with a Minneapolis stock company, Frank feature-length Miss Morris has played in many short-reel features will soon make her first appearance in a op- at Universal City recently completed leading fem- production. She has been cast for the romantic lead and the ve- inine role in "The Ghost City," a chapter play in which posite Jack Hoxie in his newest Universal starring she was co-starred with Pete Morrison. hicle, "The Drifter." Casting has begun on the feature by Fred Datig, Uni- In addition to being quite pretty, Miss Morris is a good di- horsewoman and has considerable talent. versal's casting director, and Robert North Bradbury, Vol. 18, No. 18 Universal Weekly 29 BIQ Q1MBEL HOOK-UP ON "DARLI1SIQ OF NEW YORK"

Newspaper Ads and Elab- orate Window Display Used in Department Store Tie-Up.

far the biggest exploita- BYtion hook-up given a motion picture in New York City within the last year was that put over by Gimbel Broth- ers in connection with Baby Peg- gy's first big picture, "The Darling of New York." Gimbels' had recently advertised the Baby Peggy dolls, and when it was learned that the Baby herself was coming to New York, Joe Weil, Big "U" exploiteer, immediately got in touch with Mr. Drelich, in charge of the Toy. division at Gimbels', and made tentative plans for a personal appearance. After an afternoon's conference with the advertising manager, Mr. Drelich arranged that in the event the Baby could be secured, the store not only would give their biggest window over to the display of the dolls, but that big advertising space would be secured in all New York's leading newspapers. Joe Weil's Baby Peggy window at Gimbel's Store, drew the crowds to the Uni- Mr. Amberg fell in with the versal Starlet's personal appearance in the toy department the big New. plan and arranged with Mr. and of Mrs. Montgomery for the appearance of Baby Peggy. As a result of this three-cor- Gimbels' took 6x9-inch space in the majority of papers nered co-operation everything went off finely. The main and this copy ran to 7x9 in one case. The Baby, accom- window was filled with Baby Peggy dolls. A motion pic- panied by her personal press agent, Harry Wilson, held ture machine pointed directly at a large oil painting of a royal reception, presenting each p-uest with a portrait the Baby on which was painted the caption, "Her first of herself. big picture, 'The Darling of New York.' " Alphabet blocks Mr. Drelich of Gimbels' pronounced the affair to be a spelled out "Baby Peggy in Person." Another sign read huge success. Exhibitors all over the metropolitan ter- "Baby Peggy, 'The Darling of New York,' in person at ritory were unanimous in their opinion that the big the toy department." newspaper splurge used by Gimbels' has awakened ex- Two dozen black-and-white stills of the Baby in various traordinary interest in the already popular little screen poses completed the display. star, Baby Peggy.

Elaborate Sets For Chapterplay

ELABORATE settings have been erected at Universal son for his strange double life is disclosed. Arthur Gooden City for the new William Desmond-Eileen Sedgwick is the author of the new story and William Wing the chapter play, "The Riddle Rider." The picture, hav- scenarist. ing one of the biggest casts ever featured in a play of The cast includes William Desmond and Eileen Sedg- the kind, is to be staged in ,a manner to match the cast. wick as co-stars, and Helen Holmes, former famous serial A complete Western village was constructed for the pre- star, and William H. Gould, vaudeville celebrity, in the liminary scenes and there will be a number of spectacu- two "heavy" roles. lar cliff and railroad scenes, incidental to thrillers, which William H. Craft, who directed the recently completed experts are now laying off the ground for at the big studio. "Beasts of Paradise," is directing the new picture. He is The new picture deals with the adventures of a Western one of the most successful serial directors in the industry, editor who becomes in secret a modern Robin Hood, and having many notable successes in this type of play to his goes through many sensational adventures before the rea- credit. HOOT

II Is the biggest saysW.W.Adt

Here's what exhibitors everywhere are saying!

"Gibsen a sure box-office attraction." "One of the stars that pull the crowd!" COLUMBIA THEATRE, Portland, Ore. AMUSE THEATRE, Hart, Mich.

"Hoot is a big favorite." "Hoot is a sure bet for us." OGDEN THEATRE, Ogden, Utah RIALTO THEATRE, Pocahontas, la.

'This star always pulls for me." "His pictures always draw." EAGLE THEATRE, Baltimore, Md. GEM THEATRE, Trenton, Neb.

"He sure draws them in!" "Hoot's pictures get 'em coming and go- PARAMOUNT THEATRE, Elizabeth, La. ing!" CASINO THEATRE, Antwerp, N. Y. "You will have to travel to beat Hoot in his Westerns!" "Sure bet with me."

SAUNDERS THEATRE, Harvard, 111. ORPHEUM THEATRE, Quinton, Okla.

"You can't go wrong with Hoot's pic- "We can bank on a crowd when we put tures." Hoot Gibson's picture in the lobby." MAJESTIC THEATRE, Greenfield, Tenn. IDEAL THEATRE, Table Rock, Ark. UNIVERSAL GIBSON PRODUCTIONS Presented by CARL LAEMMLE

Dh-ected by EDWARD SEDGWICK^ !

•d I have I LYMPIA THEiiTRE, Sioux Falls, S.D. Thiee -Fire bets in a row BLINKY "Great. Big audiences applauded." OLYMPIC THEATRE, Bellaire, O. "Never heard so much applause from patrons. An immense attraction." WHITEHOUSE THEATRE, Milwaukee, Wis. MAMBLIN' KID "Makes good on every promise. I recommend it to any exhibitor." VICTORIA THEATRE, Greenfield, Mass.

"Largest single day attendance in ten years'." THE STANDARD THEATRE, Cleveland, O. ^THRILL CHASER Real "Diverting, refreshing, amusingly clever. Irresistibly funny. entertainment. An all-around good time." „—'„„ „„„,„ CHICAGO EVENING POSI applause. "Gibson draws a lot of laughs—extracted generous You'll like it." CHICAGO DAILY TRIBLISE cowling HOOKandLADDER Hoot Gibson's biggest and most thrilling outdoor picture with an S. R. 0. Box-Office punch! Advertised in THE SATURDAY EVENING POST 32 Universal Weekly December 15, 1923

"BEASTS OF PARADISE" and Helen becomes very tired and ill. "WHAT'S NEXT?" Coming to a cabin Phil decides to ask Universal Chapter Play for food and temporary shelter for One-Reel Universal Comedy Helen. In the cabin are band By Val Cleveland a of Starring NEELY ruffians and desperadoes. They allow EDWARDS Co-Starring EILEEN SEDGWICK Phil and Helen to come in and help COUPLE of newlyweds have a and WILLIAM DESMOND themselves to whatever they can find. rather unpleasant awakening in The leader of the gang goes out and A their new home when the wife No. 13—"Into the Blood- three others watch their chance and decides that she wants to go into the attack Phil and Helen from the inside. hounds' Jaws" movies. She reads an ad in the paper A royal battle ensues which carries telling her that she can learn to be- the explosion clears away them to the upper floor and out on the WHEN come a ten-thousand-dollar star for there are found to be no cas- roof. In the meantime Clegg and Ma- ten dollars. Her hubby overhears her ualties. Captain Frazer com- rie have sighted the cabin and found calling the "professor" and goes to ing upon Phil and Helen with the old that Helen and Phil are in the hands him with the proposition that he take Hermit, Mason, utters a cry of sur- of the enemy. Helen in fighting off an his place for the afternoon. This is prise and rushes to the old man. Ma- assailant almost falls from the roof, arranged for the small sum of thirty son was Frazer's mate on the Duns- barely able to hang on to the window dollars. more and had been washed ashore at sill. In the meantime, the leader has Tibura. He had seen where the crew loosed his bloodhounds, who take a Disguising himself he goes to his of the submarine left the gold and had position right under Helen waiting for own home and puts his wife through carried it away to his cave when they her to drop. Her assailant comes out the rudiments of acting. During the had left. on the roof and stepping on her hands process they are interrupted several Marie and Glegg, in the meantime forces her to release her hold and drop times and finally the husband slips have put their men to work finding to the ground. out the back way and comes in the the entrance to the cave. Mason helps front. In the meantime, the wife Phil and his party load the gold on thinks that the professor has hidden horses and sees them safely off on in the box couch and is worried to their trip. Since they have taken death for fear he will come out and Clegg's horses too, that party is forced be caught by the husband. Of course to walk in pursuit. THE BIG TEN wifey asks for forgiveness and prom- After traveling for several hours, ises to give up her career. Then hub- Helen's horse develops a weak ankle by explains and all is well.

LYRIC TUEATRE It hasthe thrills/ E. ST LOUIS. ILL. 'Breaking all house records. Used S. R. O. first time in three years!" GRAND THEATRE, Huntsville, Ala. 'Have broken the house records for at- ULMAN'S GRAND OPERA HOUSE, Salisbury, Md.

CARL LAEMMLE presents, NX/ILLIAM

DUNCANSupported by EDITH JOHNSON in STEEL TRAIL

UNIVERSAL CHAPTER PLAY (WM bvWm duncan Vol. 18, No. 18 Universal Weekly 33

400 Washington Nuns w See "The Hunchback

Unusual Showing in Shubert- Belasco Theatre Sanctioned by Archbishop Curley. of the most unusual audi- ONEences in the history of an Ameri- can theatre recently assembled in the Shubert Belasco Theatre, Wash- ington, D. C, to witness a private and special performance of "The Hunch- back of Notre Dame." Through the courtesy of Carle Laemmle, president of Universal Pic- "A very interesting and entertaining pictures, and with the sanction and ap- ture." proval of Archbishop Michael J. Cur- CAPITOL THEATRE, ley of Baltimore, more than 400 nuns, Oklahoma City, Okla. members of the various Catholic sis- terhoods, in and around Washington, "Will prove thoroughly appealing." visited the Shubert-Belasco theatre FILM DAILY. for the special showing of the picture. Not one of the religious sisters had seen a performance or a motion pic- 'Should be welcomed by any audience." ture in a theatre since taking the first BILLBOARD. vows which pledged them to a life of prayer and comparative solitude. The was arranged through "A picture with a tremendous appeal." performance MOVING PICTURE WORLD. the National Catholic Welfare Coun- cil and Washington Council, Knights of Columbus, who issued the invita- 'Has throughout an unusual appeal." tions after receiving the permission EVENING SENTINEL, Milwaukee. of Archbishop Curley, spiritual head of the Catholics of this arch-diocess. The performance was of special sig- "Lois Weber did a dandy job." nificance because Victor Hugo's im- TOLEDO TIMES. mortal masterpiece is on the Index Prohibitorum of the Vatican as litera- "Jane Mercer enacts her role with some- denied Catholics under ture to Roman thing approaching genius." pain of ex-communication. President CHICAGO EVENING AMERICAN. Carl Laemmle eliminated the passages in th book deemed unsuitable from a religious standpoint when filming the "Well cast, well acted, well directed." production and the picture as screened CHICAGO HERALD and EXAMINER. r was accorded the approval of the r i i Catholic hierarchy. "Ninety per cent, The nuns attending the performance will be deeply moved by and highly pleased with it." came from Providence hospital, Catho- EXHIBITORS' TRADE REVIEW. lic University, Georgetown hospital, Trinity College, St. Ann's Orphan asylum, Sisters of St. Joseph and Sis- ters of Charity from the various paro- chial school teaching forces, Little Sis- LOIS WEBER'S ters of the Poor and others assigned to the various Catholic institutions. Tremendous Production^ rhestory In addition the Jesuit Novitiates from i"JEWEL"LClaia Louise Bumham -, Woodstock College, Maryland, a large delegation from Catholic University and more than 100 Catholic priests from the various churches of the Capi- tol witnessed the showing. The visitors were welcomed at the Shubert-Belasco by Samuel J. Maur- ice, personal representative of Carl Laemmle and Louis J. Fosse, the local house manager. They reacted to the big scenes in the picture precisely the same as an average audience and were impressed with the reverential treat- ment of the great story by the producer. While a strict rule of the various UNIVERSAL JEWEL p^^d^cabl Laetrile (Continued on page 39) We don

THE thrilling three- sheet shown at the left is but a sample of the tremendously effective posters available to exhibitors with this big thriller! Look over the entire line at your Universal Exchange—and when you book this chapter play plas- ter your town liberally with this business-getting paper. Be sure, also, to get your copy of the Campaign Book, which is filled with suggestions with which you can register a complete box

office clean-up I

CARL LAEMMLE Presents

Starring UNIVE DIRECTED BY JAY MARCHANT t hesitate to label it

EXHIBITORS TRADE REVIEW " "Rapid and intense !

"Universal is putting over a good one this time. We don't hesitate to label it fine. Action is rapid and intense. The audience must come back to see what happened." EXHIBITORS TRADE REVIEW

<< " Unusually thrilling! "Unusually thrilling. An exceptional thrill where a herd of cattle stampedes and the infuriated animals seem to pass directly over the hero and heroine and also the camera. Should furnish entirely satisfactory entertainment." MOVING PICTURE WORLD " "Good stuff! "Supplies a genuine thrill. Good stuff!" N. Y. MORNING TELEGRAPH

PETE MORRISON^^ THE GALLOPING ACE' RSALS FASTEST WESTERN CHAPTER-PLAY Advert in THE SJITUI^D/IY EVENING POST —

36 Universal Weekly December 15, 1923

UniversaFs Saturday Evening Post Advertising "THE RICH PUP" Means Additional Receipts for the Exhibitor Two-Reel Century Comedy

Starring PAL, the Dog Star

is assigned to take care of his I mention these plays to prove to you PAL that "Universal has the pictures" which master's little girl and he does Watch This will please 100 per cent of the public. it better than most of the pro- Any one or all of these plays will prove fessional nurse maids one sees around profitable investments for exhibitors be- the city. He replenishes her "bottle," cause they are beautiful, coherent, ro- and takes her for a ride in her car- Column mantic and thrilling. riage. * * * Later two sweeties come to call on Motion-picture producers should always the baby's sister. Hated rivals they You must see choose plays that will please the great ma- are and much trouble is caused. Dur- jority. I don't believe in anything that is ing an argument between the three, Acquittal" revolting, because no good purpose can the baby's carriage starts rolling "The be served with pictures that repel, i don't down the hill. Eventually it lands in believe in anything that inspires horror, the lake and Pal pulls it out. He gives Rita Weiman's great play," The but I do most sincerely believe in romance, credit for the rescue to his friend, one love-themes, adventure, courage, thrills Acquittal," has been put into pic- of the suitors. The girl in question and the pictures which appeal to the finer tells the rivals that she will make her cast that ture by Universal, with a thoughts. I Have succeeded? Please write decision that night at a party she is ought to please everybody. It in- me your opinion. to give. * * * cludes CLAIRE WINDSOR, NOR- The party proves a big success. You can't see all that is best in MAN KERRY, BARBARA BED- pictures The bigger of the two rivals is caught unless you see UN1VERSALS. FORD, RICHARD TRAVERS making away with all the pearl neck- laces he can find. This determines the others almost as well known. and Carl raemmle girl on her choice and Pal's friend will remember, The stage-play, you V ^ 'President wins out, much to the joy of all con- was produced by George Cohan, cerned. and was the talk of the town for a long time. UNIVERSAL PICTURES "OBEY THE LAW" Two-Reel Century Comedy CLAIRE WINDSOR "The pleasure is all yours" Featuring JACK COOPER and 3 <500 Broadway, New York City HARRY McCOY

International News No. 98 long and short of it are a THEcouple of friends in the moving Oels Silesia, Germany—The return and hauling business. There is from exile of Germany's ex-Crown a judge, his court clerk and a beauti- Prince. (An International exclusive.) ful lunch-wagon waitress all mixed up New York City—Crowds battle for in the plot. Oh, yes, there is the NORMAN KERRY glimpse of prize American beauties. judge's disagreeable neighbor who Eighty-eight Venuses picked from 88 gets him all wet with his hose one cities visit New York Hall, and cause morning. The judge longs for re- a near riot. venge. The waitress is arrested for Interesting Snapshots from the News throwing a pie at a cop and is brought of the Day: before the judge. She has seen an I to see this play, and am want you Baltimore, Md. — An unexpected ad in the paper for a girl and gets the that see equally anxious you quartette arrives—to stay— at the judge to let her off so she gets it. It "Merry Go Round," the strik- home of Mrs. George L. Whittig. 1 proves to be the disagreeable neighbor ing success; also "Drifting, the Three girls and a boy—total weight of the judge, who wants the girl. popular stage play, presenting 18 pounds—12 hours old when this pic- Later the judge receives a court or- ture was made. 2—N. Y. City—Mme. der to attach the property of one J. PRISCILLA DEAN with MATT Mistinguette, Parisian star, whose Smith for non-payment of bills. He MOORE and WALLACE BEERY; "most beautiful limbs in the world" sends his clerk to clean the place out. Lois Weber's great production, are insured for a million or so, ar- They are told by Mr. Smith that the "A Chapter in Her Life,'* rives to show us Americans her "art." place they want is next door. The based on Clara Louise Burnham's 3— Seattle, Wash.—Spaghetti proves clerk takes the long and short of it popular with zoo monkeys as a with him to the next house and starts novel of 'Jewel"; and "Thun- Thanksgiving dish. putting labels on everything in the dering Dawn," a big melodra- Rome, Italy—All Rome joins in house. Just as they have completed matic spectacle; also HOOT GIB- frenzied welcome to Spain's rulers. the job the judge walks in. Lo! and SON in "The Ramblin' Kid"; Tremendous throngs cheer King Al- behold! they have ruined the judges' and remember, "The Hunch- fonso and Queen Victoria on state visit house. In the meantime the now ex- to Eternal City. waitress, has brought her boss over back of Notre Dame" is still the Kilauea, Hawaii—Army Air Service to the house to help get rid of the reigning success of New York, Bos- conquers scorching breath of Pele in men. He is pinched by the judge and ton, Pittsburgh and Philadelphia. dangerous flight over pit of "everlast- the girl and the clerk fall into each ing fire." others arms. BIASTSof PARADISE s£a.i-riru£ WILLIAM ° EILEEN DESMONEUSEDGWICK. ^a Plenty of punch

"Exploitation excitement!" o n and this should be easy and effective. "Serial fans are in for fifteen epi- "A good stunt is sodes of thrills, romance and excitement laid suggested in Uni- against colorful background. There is plenty of punch versal''s Press Book." and excitement." FILM DAILY FILM DAILY

"A first-class, fast-moving serial. In- terest is always kept at a high pitch with plenty of action." MOTION PICTURE NEWS

"Sufficiently exciting to entertain all serial fans. Keeps up a good tempo of fast action. Big thrills!" MOVING FICTURE WORLD

PRESENTED BY CARL LAEMMLE J1DVEPJ1SED DIRECTED BY THE J.CRAFT SATURDAY EVENING UNIVERSAL CHAPTER PLAT .

H$hAbove All Competition/

a The name, CENTURY, means additional y > msinessi GRAND THEATRE, Faribault, Minn.

"Book Century—and your comedy "Any exhibitor who is not using worries are over." these is cheating himself." JEFFERSON THEATRE. RADIO THEATRE. Ozark. Mo. Huntsville, Ala.

"Best two-reel comedies I have ever "Best on the market!" shown." Y. PALACE THEATRE, Buffalo, N. U. S. THEATRE, Cleveland. O.

"Consistent attractions. Please ma- "Exceptionally consistent in qual- majority of audiences." ity." GRAND THEATRE, Rochester, N. Y. MIDWAY THEATRE, Montreal, Que.

"Have run about every other kind "Consistently good all the way and consider Century the best of thr. ugh." the bunch." OPERA THEATRE, Lenora, Kaus.

VICTORY THEATRE, Union City, I ml "Draw good business for me. Please "For clean entertainment they can- my patrons immensely." HENRY MURDOCH not be beat." KINO and QUEEN THEATRE, BROOKLYN THEATRE, Detroit. Mich. Sherman, Tex. Vol. 18, No. 18 Universal Weekly 39

"BEASTS OF PARADISE" night. They are not settled very long 400 WASHINGTON NUNS when another band is sighted ap- SEE "THE HUNCHBACK" Universal Chapter Play proaching at a rapid gait. A fight By Val Cleveland takes place between the two bands. (Continued from page 33) During this fight a terriffic sand storm prevents speaking for Co-Starring EILEEN SEDGWICK robed orders comes up. Phil and Helen finding that publication and forbids the taking of and WILLIAM DESMOND Marie and Clegg are the leaders of pictures for newspaper purposes, one the other band decide to escape with No. 10—"The Elephant of the Mothers Superior did express Mad the map and reach the end of the des- her appreciation to those responsible ert. They jump on camels and man- Charge" for the entertainment as follows: age to get quite aways from the camp. "I think I can speak for everyone Helen, Capt. Frazer and Jack The storm is too great for them, how- PHIL, who attended when I say this visit was escape the flames by jumping ov- ever, and soon thev become lost from a real treat for the sisters. We en- erboard and swimming ashore. each other and are buried in the swirl- joyed the picture every minute of it Clegg and his men, meanwhile have ing sand. — and found it clean, wholesome and rowed ashore in pursuit of Marie and — interesting story. Truly, it is her men. The entire company are sur- a most the art of the camera rounded and captured by the savage marvelous how has developed and to those of us who natives, the chief of whom is inveigled the re-creation by Marie into aiding her and impris- "THE STEEL TRAIL" see such things seldom, of the great cathedral of Notre Dame oning the others. Universal Chapter Play stands as modern miracle. We liked Marie shows the chief the map de- the actors, also, and I am happy to picting the location of the buried trea- Starring WILLIAM DUNCAN and put it down as a real memorable day sure; but before he can utilize it, Helen EDITH JOHNSON in our lives. We thank you for it." seizes it and escapes with Big Jack and her father. Their escape is a sig- No. 15—"Ten Seconds to Go" nal for a free-for-all between Clegg's "BEASTS OF PARADISE" men and the natives. Phil engages in Universal Chapter Play combat with the mahout of a fierce AFTER getting the forest fire elephant. While his master struggles checked and well under way, By Val Cleveland with Phil, the elephant puts his weight Bruce and his men decide to re- Co-Starring EILEEN SEDGWICK against a tall tree on which are Helen, turn to the railroad and look around and WILLIAM DESMOND for Ralph. Not finding him they be- her father and Big Jack, and pushes it 12— over. came alarmed for his safety and go No. "Millions in Gold" in search. Bruce is the first to find him and Phil find each other dangling in mid-air over the boiling HELEN after wandering apart on the springs. With the help of the other "BEASTS OF PARADISE" desert, in the face of the terri- men he manages to get him back to ble sandstorm, at the brink of a poi- Universal Chapter Play safety. Bruce returns to the job and soned pool. Exhausted, they sink un- Ralph confronted by Zabel, who By Val Cleveland is conscious to the ground and are found promptly suggests to him new means Co-Starring and captured by Marie and Clegg with EILEEN SEDGWICK to delay the work. Ralph denounces and the assistance of the Tiburian bandits. WILLIAM DESMOND him roundly and rushes to help Bruce The map is taken from them and they complete the work on time. No. 11 —"Smothered in the are tied and put under heavy guard. Judith Sands" In the meantime, has enlisted Helen wakes in the night and attacks the aid of several women from neigh- Marie. She succeeds in gagging her boring farms and ranches and has WHEN Phil and his party are and tying her hands and feet. Taking chased by the mad elephant them doing the work. With the re- the map and a knife she goes to the Phil attacks the native atten- turn of the men from the fire, work tent in which Phil, her father, Big dant while Helen climbs a nearby tree. progresses rapidly and with just five Jack are held prisoners and sets them The elephant attacks the tree and fin- minutes left the last spike is driven. free. With them she flees the camp ally pushes it over. He then attacks The officials of the transit commission on horses. Marie, freeing herself of Helen. Phil in the meantime has have come down to witness that the the gag, gives the alarm, but the chief knocked the attendant out and rushes work is completed on time and Bruce refuses to give her further aid. to the rescue of Helen. He is finally is reminded that it is necessary to run With Clegg and her followers she obliged to shoot the mad beast. an engine over the tracks before they takes the native horses and pursues The party then takes refuge in a can be considered complete. Bruce Phil's party. They find them at the deserted cabin they find in the woods. rushes back to the camp to get an spot where the gold is believed to have Here Helen's father is left under the engine, he figures he can just about been buried. Stealing upon Big Jack care of Big Jack, while Phil and Helen make it. On the way he meets an and Captain Frazer, Clegg and his fare forth in search of some means to engine with Ralph in charge speeding men attack them. In the meantime, cross the desert. In the meantime, along to the end of the line. Ralph Helen and Phil have investigated and Marie and her cohorts are searching has remembered the clause about the found a deserted cave in the side of for Phil to get from him the map of engine and wishing to make up for the cliff. An old recluse lives here the hidden gold. They come upon the his previous acts has come to the res- with a mysterious secret which he cabin and take Frazer and Big Jack cue. The work is completed on time! guards jealously. He sees the stran- prisoners. They then start out with The franchise saved! gers approaching and arranges a fuse that will set tons if all the necessary equipment having Later we see a large party celebrat- off of powder stepped the height the fight been obtained in the settlement, to ing the event on the Armstrong Patio. on. At of cross the desert. Helen and Phil have Zabel and Blake are conspicuous by between Marie's men and Big Jack, Phil loses Helen, who has leaned come upon a band of Tiburian rovers their absence. Defeat weighs heavily and against a movable part of the wall buy from them the new clothes on them. In the garden we find Judith and fallen into the hands of the re- they need so badly. Learning that this and Bruce. Bruce puts a beautiful band is cluse. While Phil is looking for Helen, about to cross the desert, they solitaire on her finger and draws her decide to join them. he steps on a block of stone and im- Reaching a spot to him in a warm embrace. near the other side of the great stretch mediately the whole side of the cliff of sand they decide to camp for the (The End.) is blown up in the air. 40 Universal Weekly December 15, 1923 WITH THE CRITICS

[The Chicago Daily Neivs, Friday, they say, "I'll slit your w7 indpipe." of the heroine are treated. Long and November 9, 1923] They use the word windpipe instead repeated lapses of time in the unfold- of the word throat on such an occa- ing of a picture invariably sap the sion. power from its drama and this seems MOTION PICTURES There were other slips indicating to be the most serious ailment afflict- pretenses to culture that is full of ing "A Lady of Quality." holes and apertures similar to well- In all other respects the picture has By CARL SANDBURG known cheeses. been beautifully handled. The plot The director, the scenario writer of and flavor of the novel have been re- "The Hunchback of Notre Dame" this picture didn't love his people and tained and there is a stately atmos- INmay be seen what is surely Lon understand them in quite the way that phere about the proceedings that lend Chaney's masterpiece, the best Victor Hugo did. much charm. Virginia Valli, who has piece of character work he has done been entrusted with the heroine role, in his interesting life in the movies. all times qualify as "the [Detroit News'] does not at For one familiar with the famous most beautiful woman in London," but novel by Victor Hugo, one of the there is a restrained note about her warmest and grandest writers of the performance that gives it the neces- French language, there might be the VIRGINIA VALLI AS sary high-bred touch. feeling that it would be the strong, unshapely hunchback himself who A,,, "T,," Daily Journal, November 15] would be the hardest part of the book "A LADY OF [Chicago to put on in a screen drama. As it happens, however, the hunch- Universal Laughs back is the best figure of all the pup- Costume Tale of Old England Moves pets, and the outstanding thing of the Slowly, But Attracts. at Itself in New production. Picture It is a picture worth seeing; it is Randolph evident that Wallace Worsley, the di- "A LADY OF QUALITY"—presented by Universal Pictures, directed by Hobart By VIRGINIA DALE rector, others cared, and and were Henley, with a cast composed of Virginia painstaking; and lots of money was Valli, Milton Sills, Lionel Belniore, Earl UNIVERSAL laughs up its own spent to make a big smash of a pic- Foxe and others. From the novel and sleeve at the Randolph this week At the ture. play by Frances Hodgson Burnett. by showing "The Thrill Chaser," Adams. the stars, the Yet the production falls far short of something which tells on being a masterpiece; somehow, with directors and the poor, plain "hams." the exception of the hunchback, the Hoot Gibson, a ridin' cowboy with ii A LADY OF QUALITY," at the characters and the masses of people that thing they call "a way," gambols /A Adams, appears as a sincere and their action don't have the funny, through the film with a surprising effort to faithfully translate crazy, ragged, massive, lovable hu- sense of humor, humorously displayed. to the screen the colorful English ro- stuff He gives pleasing impression of be- man that goes with the novel of mance made famous some years ago a ing quite at home in chaps and really Victor Hugo. through Frances Hodgson Burnett's The beggars don't to have comically miserable and utterly un- seem any novel and stage play. secrets. So fine a character portrayal- comfortable in a Roman tunic. He has Whatever the faults they may be ist as Ernest Torrence, doing the king put the latter on for a mob scene aft- story rather than the of the beggars, only rarely gets into attributed to the er deciding to become a movie hero. acting production given the proud, wild, isolated quality of a direction, or The Universal studios are courage- it. of Quality" covers a leader of tatterdemalions by natural "A Lady ously presented to the naked eye, with period extending 1665 to 1704, right. from various of the "U's" choicest directors different periods in the life Patsy Ruth Miller as Esmeralda, the and three disporting in their efforts to earn their dancer and mascot of the beggars, daily bread and caviare. Gibson dis- does excellent work; there was capable tinguishes himself by "doubling" for direction of her, and she added her a beautiful masculine star. own charm and intelligence. Tully Some visiting noblemen see him at Marshall does a good quizzical King his task and achieve a great idea: Louis XI. They hire him to go into their native A LADY member But why should the subtitles be country where their youngest written by somebody who does not —being of the nobility—is highly un- a "double," know how to spell, and who is ignor- of QUALITY popular. They use him for ant of grammar? Victor Hugo, for OneoftheFbur but he makes the most of the oppor- instance, had a contempt for gram- tunity thus thrust upon him, and matical and correct speech, was an UNIVERSAL SUPER JEWELS elopes with the heroine in the last adept in slang. But Hugo did know in reel. grammar. If he used the expression The picture is a brisk and buoyant of "from whence" he did it on purpose, UNIVEaSAL'S little offering, very well thought by knowing he was ungrammatical, which the Randolph customers. BIGIO an- is not the case in one subtitle of this Reginald Denny obliges with picture. for&iyVi other excerpt from his always-enter- And among thieves and murderers taining "Leather Pushers" and a they don't say, "I'll slit your throat"; pleasant time is had by all.

_— Nore Spatial Service from Universal THE CUT- THERE isn't a man, woman or child in your town who 3-SHEi sees this cut-out over your OUT theatre but will be attracted to your box-office to see America's funniest and most popular cartoon family in real life on the screen! Everything to put the Gumps over from posters and publicity material to national advertising in The Saturday Eve- ning" Post is given you with these money-getting two-reel subjects!

At Your Universal Exchange NOW!

"A packed house! "Advertised this comedy above my feature and was justified in doing it. Had a packed house. Gave good satisfaction and every one was pleased." YALE THEATRE, Bartlesville, Okla. "A knockout! "Opened new Rex Theatre with Gump comedy. It was a knockout. That's what I call real comedy. Please make more like that." E. HOEFER, SAM VAM RONKEL PRODUCTIONS Sheboygan, Wis. ..snuBuxto V*r riRECTEDDIRECTED 8YBY NORMANNOfiMAN TAUROGT* ^universal j

I Roving Itself The Greatest Screen Attraction of the Ade/ «* fihfclWtf

Presented by CARL LAEMMLE NOW PLA YING In NEW YORK In SEATTLE at the ASTOR at the HEILIG Sixteenth week to turn away business! The box-office sensation of the season! In LONDON, ENG. In BOSTON at the EMPIRE at the TREMONT TEMPLE "A truly remarkable spectacle!" "A massive achievement." MIKKOK. BOSTON ADVERTISER. In LOS ANGELES at the CRITERION SENSATIONAL ENGAGEMENTS Playing to record-breaking business! OAKLAND, CALIF. In CHICAGO at the LURIE at the HARRIS "Tremendous! Of breath-taking immensity." CHICAGO EVENING AMERICAN. In CINCINNATI at the COX "One of the greatest achievements of the screen." COMMERCIAL TRIBUNE. -, RUDOLPH VJCHILDKRAUT

I *(P(R©(M(D i MEAUT" I UNIVERSAL f PICTURE i i IIS rezolved/ THAT YOU CAN'T WINK AT BOX-OFFICE EVIDENCE LIKE THIS IMC YOUR POCKETBOOK^ g 'BusierBrowrp

"Buster Brown Comedies "A big hit with me. My without doubt best on patrons particularly

the market today." mentioned it to me." —National Theatres Corp., —Alhambra Theatre, Chicago, Ills. Milwaukee, Wis. UmtetUrouin Comedies

Consistently Released by Good Universal. look OutI

IVatchJrotAnother Qreat Universal Super-Jewel It ought to run as long

I is Now in it's i

HAILED BY THE Now playing a special limited CRITICS! engagement of two weeks at the APPLAUDED BY AS AT THE PUBLIC! $

Accorded one of the greatest receptions ever given a picture on Broadway! Read the reviews on i. UNIVERSAL MILES ANI

i i !

as 'Abie's Irish Rose!'"

ABIE'S IRISH ROSE ith Year on Broadway

FEATURING THEATRE, Broadway RUDOLPH at 45th St, TOR New York SCHILDKRAUT at the head of an exceptional all TOP star cast including George Lewis, 1 .50 Blanche Mehaffey, Virginia Browne Faire and Rose Rosa- nova.

An EDWARD SLOMAN Production

Presented by he following pages CARL LAEMMLE MILES AHEAD OF ALL!

0= II MORE PRAISE!

"A SPLENDID EXAMPLE OF the sort of pictures on which this industry can broaden its appeal and enlarge its public. One of the most legitimate pieces of entertainment I have seen recently." Willard C. Howe. of Exhibitors Daily Review.

"A CLETORLT DIRECTED and wonderfully sincere pic- y ture." v Mordaunt Hall, of the Times.

"GOOD. ALL ROUND ENTER- tainment." Willella Waldorf. of the Evening Post.

"CALCX'LATED TO BRING JOY to the heart." Warren Nolan, of the Evening Telegram.

UNIVERSAL MILEt AN D mmmwW^ l|l^* ~>v

out8t a n J ° . . | make a .* ngr bi for do, i J i#

y<>u ' *£at 'get's tnai ^^^ CoUvng -Qu/rin Mai MORE tin PRAISE!

'DECIDEDLY INTERESTING. An appealingly sincere picture. Schildkraut marvelous. Rose Rosanova a positive delight." Rose Pelswick, of the Journal.

"I WEPT "COULD SCARCELY FAIL OF REAL sound financial success judging tears! by the evident enjoyment with My advice is "CAN'T MISS. ITS _ which last night's capacity au- to go today IS heart 1 dience followed it. There is to see appeal is uni- every hope on the part of this one of writer that 'Proud Heart' makes the finest versal. as 'Humor- Should at- as much monej/ contributions esque'." to tract business The Moviegoer, of the Sun. the silent for drama the run.' ' yet offered." "A RICH GLOWING PICTURE that fairly breaks your heart- — appeal is uni- —Louella Edba strings. It's Parsons versal." Mildred Spain, of the News. MILES AHEAD OF ALL! Universal Weekly Novbmber 14, 1925

WHAT WILL \

A PICTURE I

No. 459, —Straight from the Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation

F I produce a picture which will make your audience cry real tears and laugh hearty laughs, what will you

pay for it?

If this same picture will make even your own heart feel a

little more tender (for you know what a hardened old sin- ner you are) what will you pay for it?

If this same picture sends your audience away in a mel- low mood, happy, thoroughly entertained, talking about it to friends, advising everybody to see it—what will you pay?

Well, Fve just seen such a picture, straight from Univer- sal City where so many successes are being made that nothing like it has ever been known in the history of the business—pictures that are putting Universal miles and miles ahead of all.

,, This picture is called "Proud Heart.

It has all the stuff you beg for in pictures. Father love. Mother love. Sweetheart love. Filial love. Hearts that bleed one moment, only to be followed by body-shaking laughter the next. The kind of stuff the people love. The kind that hits the heart: VOL. 22, No. 14 UNIVERSAL WEEKLY rOU PAY FOR LIKE THIS?

A story of homely simplicity: A cast that cannot be surpassed. Direction that makes you forget direction.

Isadore Bernstein wrote the story. Edward Sloman directed the picture. And here is the cast:

The famous Rudolph Schildkraut, whose acting you will never forget. Rose Rosanova, whose characterization of the mother will always linger in your memory. Then Arthur Lu- bin, George Lewis, Kate Price, Blanche Mehaffey, Virginia Brown Faire and Edgar Kennedy.

I predict great things for this great effort. It will be that rare combination—a picture which everybody will like and

one which all will discuss. Years after it is released, I pre-

dict, it will be referred to as a landmark in the business,

Mr. Fox made a wonderful box office picture in "Over the Hill" and Mr. Hearst made another wonderful box of-

fice picture in "Humoresque" but I honestly think Fve got both of them licked with "Proud Heart. ,, I

Well, what will you pay for a picture like this?

How much did you say? I didn't hear you.

Well, whatever you say, Pll tell you here and now IT ISNT ENOUGH. —

"A real winner I Thrills and realism! An up-toi

CARLLE!

Th-e. \ti MADLY speeding melodrama with thrills and gasps tumbling A over one another in wild abun- dance. A daring back-stage party — the creme de la creme of English society at the great Derby race — a thrilling prize fight — the kidnaping of a lovely debutante by gangsters — a red-hot auto chase and rescue — London's gay and sparkling night life—the supremely gripping English Derby, world famous horse race

these and a host of others will fill your theatre with ringing cheers and force your patrons into hilarious enthusiasm.

PAULETTE WyxJVAI^ and MARIAN NIXON from the famous Druru {/ine yneLo J drama bu Seymour \Hichs and Ctcu Raleigh. - 14 Maurice- 7ourneur Production • Universal Jewel. late masterpiece that should please every patron."

—Florence Theatre, West Coast-Langley Circuit, Cal. MMLE

"One thrill after another from beginning to end. Ought to satisfy the most exacting melodrama- loving picture-goer." —Harrison's Reports

A brilliant melodrama of sporting life jam full of action and excitement. Should go over big in any theatre." —Motion Pictures Today

An actionful melodrama that will cause the blood to tingle with excitement. A fine box-office picture." —Exhibitors Trade Review

Good cast, fine production, thrills, action, romance, suspense. Entertaining and a likely box- office bet." —Film Daily 12 Universal Weekly November 14, 1925

Beauty Lontest Winners trrom oeven Ciiles

Vartrta Carroll Blanche Wisher Oorotku QuUUrer San- Jrartrisco Omafav SaZt'lJixe City NEW YORK BEAUTY IS SELECTED IN B1Q PAPER-THEATRE TIE-UP

WHAT is considered the biggest newspaper-theatre- at the Hippodrome. These theatres are as follows: picture tie-ups ever made has just been arranged Keith's 81st Street Theatre, Keith's Fordham Theatre, by the Universal Pictures Corporation, the Moss, Keith's Jefferson Theatre, Keith's Prospect Theatre, Keith and Proctor interests and the New York Daily Mir- Brooklyn; Keith's Greenpoint Theatre, Brooklyn; Moss's or, to exploit the final stages of the Laemmle-Mirror Broadway Theatre, Moss's Regent Theatre, Moss's Frank- Beauty Contest. This contest is being conducted by C. lin Theatre, Moss's Coliseum Theatre, Keith's Hamilton E. Holah, director of Universal's cross-country mobile Theatre, Keith's Royal Theatre, Columbia Theatre, Far studio unit, the "See America First" caravan. The win- Rockaway; Orpheum Theatre, Brooklyn; Moss's Flatbush ner not only will be starred in a Universal two-reeler to Theatre, Brooklyn; Keith's Riviera Theatre, Brooklyn; be made in New York entitled "Peg of New York," but Proctor's Fifth Avenue Theatre, Proctor's 58th Street also will receive a six months' contract at Universal City. Theatre, and Proctor's 125th Street Theatre. As a result of the gigantic theatre tie-up, the semi- The Keith-Albee committee for the contest elimination, finals and finals in the beauty contests will be held on the headed by General Manager Murdock, and consisting of stages of the various Keith theatres, winding up with the the following managers, Yvilliam Quaid of the Fifth Ave- grand final, picking the winner on the stage of the New nue Theatre, Charles McDonald of the Broadway, Clin- York Hippodrome, under dramatic and elaborately staged ton Lake of the Hippodrome, Leon Kelmer of the Pros- ceremonies. pect, C. C. Egan of the Fordham and Mr. Fotheringham The Laemmle-Mirror Contest has been under way for of the Franklin, outlined the eliminations as follows: several weeks. More than 50,000 New York girls have The thousands of entrants in the contest have been entered. The winner is to receive a six month's contract classified into the territories in which they live and each at $50 a week, expenses to Universal City, and a course group has been notified to appear at the aforementioned in screen acting under the studio experts at the big Uni- theatre nearest their homes. The theatre manager as- versal production plant. This contest is one of a series signs the girls to one of three clays of the elimination con- Universal is holding. In every big city visited by the tests. "See America First" caravan on its way East from Cali- These three days in all theatres are Monday, Tuesday fornia, a similar newspaper tie-up contest was held. Dur- and Wednesday, Nov. 2, 3 and 4. Each of these days will ing the contests the studio caravan visited various thea- see the selection of the most likely girl for that day. tres and helped the local exhibitors exploit their houses. These selections will be made by the audience after the The studio caravan is composed of a powerful Fageol girls have been grouped on the stage and introduced and tractor, built like a huge roadster, and a trailer car put through rehearsals for the camera. The stage for equipped like a railroad observation car. This trailer was this try-out will be fitted as a moving picture studio in used in "California Straight Ahead," and is fully equipped each theatre, with lights, camera, etc. for transcontinental traveling. It is a mecca for great Thus in each theatre, a Miss Monday, a Miss Tuesday, crowds wherever it stops, and its presence has assured a Miss Wednesday Matinee and a Miss Wednesday will blocked traffic in front of hundreds of theatres from Los be selected. After each selection, comprehensive movie Angeles to New York. tests will be made on the stage, before the audience, of the Seven of the "See America First" contest winners winner. On Friday, at each theatre, the winner of the are now at Universal City, being trained and getting ac- preliminary selection will be chosen. This girl will be tual experience in Universal Pictures. They include the known as Miss Fifth Avenue, Miss Fordham, or what- winners from San Francisco, Salt Lake City, Omaha, ever theatre chooses her. Chicago, Milwaukee, Detroit and Toledo. As soon as "Peg The eighteen winners from the various theatres will of New York" is selected and the New York "See Amer- participate in the finals to be held the following Monday, ica First" two-reeler is completed she will join the group November 9th, on the big Hippodrome stage. They will at Universal City. have a dramatic entry, being brought in in the big "See The New York tie-up was arranged by Holah for Uni- America First" studio caravan, which will be run right versal, J. J. Murdock, general manager of the Keith-Al- onto the Hippodrom stage for this event. The finals at bee interests, and Paul Lubben, contest editor for the the Hippodrome will be noteworthy. Mark A. Luescher, New York Daily Mirror. Eighteen theatres will partici- director general for the contest try-outs is planning an pate in the semi-final eliminations, in addition to the finals elaborate program for this finale. —

Vol. 22, No. 14 Universal Weekly 13

Florence -Alle/V Teddy Criswell Grace 2%vent vauftee * Z>e£rott OMAHA BEAUTY CONTEST WINNER TELLS OF LIFE AT STUDIO Blanche Fisher In Omaha Daily News

DEAR READER FRIENDS: At last I have worked Philbin, the beautiful Universal star, who has just fin- before the camera, and my dreams of what I should ished "Stella Maris." Miss Philbin was introduced to the do in Hollywood after I had won the "See America movies through a beauty contest in Chicago. Universal First" beauty contest have come true. signed her up and brought her to Universal City. She True, I only played an "extra" bit. It was in a west- told me she at first thought she never would advance. She ern picture directed by William Crinley, and starring played "bits" and small parts for a long time. Finally Fred Humes, the marvelous gorilla of "Lorraine of the she came to the attention of Eric von Stroheim, who de- Lions," which you will soon see. I was one of a half clared she was a wonderful actress. He gave her the lead dozen girls who appeared in a scene in an exterior "set" in "Merry Go Round," she she has been a star ever since. representing a typical western town. She told me a great many other girls now on the screen, Mr. Humes is just a new western star, developed by including Virginia Brown Faire, Lois Wilson, Gertrude Universal. He is in his early twenties, very nice-looking Olmstead and others, started in pictures through beauty and agreeable, and a superb horseman. Like Jack Hoxie, contests. Art Acord and many other western stars, he is a real 1 spent almost all of last week on the various sets about product of the plains, and comes naturally by his ability the studio where the different companies, or units, as they at riding and roping. Mr. Crinley is a very good director, are called, are working. Possibly the most interesting who has been in pictures both as actor and director. one is Harry Pollard's set. He is directing a picture called I think Universal City is the friendliest place I have "The Cohens and the Kellys." It is a comedy of an Irish ever seen in my life. Everyone imagines that motion pic- and Jewish family living side by side. George Sidney and ture studios are full of jealousy. If that is true I have Vera Gordon and Charley Murray and Kate Price are the failed to see any of it. Every one seems sincerely happy two families, and these four wonderful character players at the success of a friend. Margaret Quimby, the Uni- alone should make it a very funny picture. versal actress who is now playing in a picture called Hollywood is a land of surprises and overnight suc- "What Happened to Jones," with Reginald Denny as the cesses. That is what keeps hundreds of people here year star, taught me how to put on make-up the first day I ar- after year, struggling for one big chance which will "put rived at the studio, and when she heard I was doing my them over." Some of them never get on; others win their first day's work before the camera, she came to my dress- opportunity immediately; some only after years of waiting. ing-room to see that I was made up properly. Rudolph Valentino, Ramon Novarro, Ernest Torrence Speaking of Reginald Denny, I was permitted to watch and others worked for a long time, then made a tremend- the company work on the set one day last week, and it is ous success suddenly. Laura LaPlante, that bewitching more enjoyable even than seeing Mr. Denny on the screen. young Universal star, who is the heroine of "The Mid- He is a very clever comedian, and is one of the few screen night Sun," a million dollar production which Dimitri comedians who are as funny in making their pictures as Buchowetzki has made, rose from extra work to stardom in they are on the screen. Watching most comedy companies less than two years. at work is a dreadfully "unfunny" affair, no matter how And even more sudden success is found in the same pic- clever they may be on the screen, for the actors, the di- ture, however. Raymond Keane, just out of Denver high rectors and the "gag men" (who invent the situations in school, came to Hollywood a few months ago. He knew the comedies) sit about the set seemingly for hours while nothing of pictures—not even how to get into a studio they are planning out the next scene. but Dimitri Buchowetzki saw him, declared he was a won- The Denny company, however, under the direction of derful discovery and now Keane is playing the leading William A. Seiter, works very rapidly. The picture has romantic role in "The Midnight Sun" opposite Miss La- a wonderful cast of players. Marian Nixon is Mr. Denny's Plante. leading woman and Zasu Pitts, Otis Harlan, Margaret I want to thank everyone who helped me get this big Quimby, Nina Romano, Emily Fitzroy and several others opportunity over and over again. The Daily News and are in the picture. the people of Omaha have given me the chance of a life- My hopes of really becoming something on the screen time, and my only hope is that in time I shall merit their were heightened last week. I was introduced to Mary belief in me. A UNIVERSAL PRODUCTION Starring Presented by CARL LAEMMLE LON CHANEL

3E* MARY PHILBIN From the world famous novel by GASTON LEROUX Directed by RUPERT JULIAN NORMAN KERRY Supplementary direction by EDWARD SEDGWICK

. •.•.V.V.V.V.'.V.V.V.V.V.'.V.V.V.'.'.' LLHH...... »...... tTTTT Should do well anywhere! Holds the interest throughout! Realistic storm scenes!"

says Tom McDonald, Florence Theatre, West Coast- Langley Circuit, Cal. ant (£)*itar|3iu6e6

W. M.JAMES. Pres. & Gen.mob. THE OHIO STATE THEATRES CO. THE JAMES BUILDING CO. JOHN A. CONNOR, Vice Pres. GRAND THEATRE JAMES OFFICE BUILDING J.REAL NETH.Secv. a Trcas. STATE THEATRE JAMES THEATRE VERNON THEATRE BROADWAY THEATRE EXECUTIVE OFFICES EASTERN THEATRE JAMES THEATRE BUILOING-39 W. BROAD ST. PARSONS THEATRE WESTERN THEATRE OFFICE OF THE PRESIDENT C^otiurv&uA ©/mo October 22nd 19 2 5,

Universal Film Exchanges, Inc., Pioneer & Broadway, Cincinnati, Ohio.

ATTENTION OF MR. FREDERICK STRIEF, Mgr .

Dear V.r, Strief :-,

We heve just completed one of the must successful weeks that our Grand Theatre has ever enjoyed, and I am happy to say that the attractions was your production, "Phantom of the Opera."

With unusual opposition, and very bad weather conditions, we' played to 18,856 paid admissions during the seven days. Our patrons almost without exception, were very profuse in their praise regarding the excellence of the production, and the picture merited a second week, but on account of the fact that we have so many big pictures contracted, we were unable to give it the extra playing time.

We are very well pleased indeed, not only with the way the attraction pleased our patrons, but with the financial returns, and sincerely hope that Universal officials were equally well pleased.

Trusting that the "Phantom" will meet with the success that it so richly deserves, and with kind personal regards, I am

Yours very truly,

WHJ:H "THAT'S A PEACH.

Now I'll tell one: There were two friends — a Jew and an Irishman — their families were known everywhere as The Cohens and The Kellys Ml" • • •

(Gosh, this one's a scream. Ask Harry Pollard.) Vol. 22, No. 14 Universal Weekly 19

"Phantom Red" windows in three cities. "The Hub," Chicago, the largest exclusive retail clothing and men's accessories store in the United States, ran a window tie-up for three weeks although the "Phantom" was not yet playing the Roosevelt; Cunningham's in Washington felt that a tie-up with the "Phantom," was such a big thing that they used a special banner across the top of the window; Fishgall's in Sioux City, la., had their window of "Phantom Red" written, up in a local paper. "Phantom Red" Becomes the Rage

The Textile Color Card markable success of Capezzio's "Phan- their largest windows to displays of WHENAssociation sent a letter to tom Red" shoes used a big advertise- "Phantom Red" dresses using in con- each of its members early in ment entirely unsolicited by Universal nection with these huge cut-outs of the the season at the instigation of Joe to announce their "Phantom Red" Phantom, scene stills and details of Weil, announcing "Phantom Red" as velvet evening opera pump and fol- making the picture. the new color for Fall and Spring, lowed this up with an entire window In one theatre in the South an entire Universal Pictures Corporation knew display of these slippers. Such a tie- fashion show featured "Phantom that they had a big exploitation tie-up. up has hitherto been unheard of i Red." A big department store fur- How big, however, they did not realize Sak's is one of the most exclusive nished the models and the costumes. until reports began arriving from all women's specialty shops in New York. Even an automobile company has put quarters of the country, telling of the Not only are they devoting an entire out a "Phantom Red" roadster. vogue of the new shade. window on Fifth Avenue to the shoe's The demand created for "Phantom Over 200 department stores have but they also are using another red (Continued on Page 36) written to Universal for extra material window for dresses. for "Phantom Red" window trims, Bloomingdale's a large New York while hundreds of companies have department store, have given three of made their own cards. In New York, SAKS -FIFTH AVENUE Sak's—Fifth Avenue following the re- .r©»TV-NINTH to nrnBTH STREET THE TEXTILE COLOR CARD ASSOCIATION S^dsUm m Affmtl OF THE UNITED STATES. INC SO EAST 42-P STREET NEW Y04IK ^rOOTWCAK fjwfcaiw «* jup-nrru ayew

PRESENTS PARIS' MOST FASHIONABLE SHADE

PHANTOM RED WMvMMn DUfl 1003'. - Thta Color tu boon created by ua at eM. e.~.™ thft r „q uoet of the Onleoraal Naturea ",., Corporation to eyabolloe lte forth- , , , e .ii.ua ooalra; Cloona production "Tne PhaBtom OVERHEARD

First to Present the "**" " ?"" M ,hon ln our " Mt aprKg a"4 oumner n'iai'.i 'i'.' i ^ - •_• -, •:^* i-^ .-^^| _ .*.. :-".:r.™...,,.. pmiTQtl pm will appoar on the l«o Spring 3eeeon Color Caro of Auerlce. . TTmt „|| Phantom Red Velvet

"MSggKSSSaiiiw th; TCTT1LE COlOn CA.TD A33OCLiTI0fl Evening Opera Pump

Significant of the Pans vogue for highly

colorful evening accessories is ihe Phantom Red Velvet evening slipper, with Sales-Fifth Avenue's exclusive spike heel and high arch, worn by smart women

Fiahgall's again demonstrate their leadership by presenting the most fashionebfe shade in «"!£»"'" Paria today—See these elegant dresses in our ,.,r"i "'"?r 14.00 windows — Study the styles as well u the The Textile Color Card Associa- shade—then you will have the surprise of your life— when you realize that they 'ire priced at ^8S.-^tM3 tion sent this letter to each of its only 3950. SAKS fIFTH AVENUC-FOLRfU FlOO* ^.T™~ G2U? members at the opening of the new season, officially establishing "Phantom Red" as the predomi- Sioux City, la. nating color for Fall. New York, A'. X. a DENNY IS AS FINE

AS ANY SCREE1 \

with Pauline Garon, Marian Nixon, L,ee Moran, Arthur Lake, Tyrone Power, Chester Conklin. From the magazine story of Edgar Franklin.

"A well-motivated farce that moves rapidly. Audiences will like it." —N. Y. Morning Telegraph

"Maintains its pace very nicely. We found ourselves laughing continuously." —N. Y. Evening Post

"Good for a row of laughs. One to be long and chuck- lingly remembered." How Box-ofjicel —N. Y. Sun He's the Clean An EDWARD SLOMAN Production A DRAWINQ CARD 1 COMEDIAN V* says Exhibitors Trade Review

"Turned away hundreds. This in spite of hottest October in years and stiff est kind of opposition." —Stinnett & Charninsky, Capitol, Dallas, Texas

"A knockout. Audience screamed and howled. Two complete sell-outs." —New Grand Theatre, Worthington, Minn.

"Breaking all house records. Standing up regardless of hove Him! downpour of rain." —Liberty Theatre, Kansas City, Mo. i*up King! A HARRY POLLARD Production Alie Joh ,? a*. 'Aye o«

WhiteI List OIN this big profit parade! Get in with this success- J ful group of exhibitors who see in the 2nd White the ideal entertainment for their theatres. Under the Universal banner they find profits beyond dreams of avarice. You will find no valleys in your income statement, if you book the White List Pictures. Compare Universalis product with any other, its miles and miles ahead of all! atidL^iAil Ahe .

24 Universal Weekly November 14, 1925

Kohner Appointed Casting Director For Universal CARL LAEMMLE, President of Universal Pictures Corporation announces the appointment of Paul Kohner as supervising executive in charge of casting at the Coast Studios in place of Freddie Scheus- sler, who held the position tem- porarily. Five years ago, today, Kohner entered the service of Universal. Since then, he has held practically every position requiring contact with the outside world. He acquitted himself so highly that the film executive selected him to fill the important va- cancy. Kohner is highly educated. He speaks several languages and brings One of Los Angeles' leading departmest stores staged this window dis- to his new office a wealth of ability play for International' s spectacular two-reeler, "Life's Greatest Thrills." and experience. He is widely ac- * quainted in the film colony and will be enabled to perfect some new ideas which he has formulated in regard to Los Angeles Window Display casting. These plans he has not yet divulged, but they are said to be a startling innovation in the handling Exploits Newsreel Special of that important department of the film industry. exceptionally striking window sulted in big spreads for the two- Kohner is a young man and his ap- ANdisplay was staged in one of reeler, in that newspaper. On the pointment is in line with Laemmle's Los Angeles' leading department Sunday of the opening, a three-quar- ideas on the introduction of youth and stores during the recent day and ter page spread with the photos was vitality into the business. The new date run of "Life's Greatest Thrills," used, thus giving "Life's Greatest executive is a good business man, has the International Newsreel special Thrills" one of the greatest send-offs a keen sense of fairness and promises two-reeler, at the Loew's State, ever enjoyed by a two-reeler in that a closer cooperation between the play- Forum, Metropolitan, Cameo and Hill city. er and the studio. Street Theatres. It supplies ample proof that the exploitation of Short Subjects is well worth while. The group of theatres interested in the Dare Devil Riding Universal Serial tie-up reported excellent business. "Life's Greatest Thrills" is a two- Of College Boys Pays Tribute reel compilation of the various thrills which have appeared in the Interna- Shown In News To "Central" tional Newsreel during the past dec- ade. In a way, it may be taken as HOW young Americans are being telephone girl, the butt of the romantic adventures of newsreel trained to become the greatest THEmany wise-crackers, comes in for cameramen. Following this idea, the cavalry riders in the world, is her share of glory and credit in centre piece of the Los Angeles win- being shown in the current issue of "Strings of Steel," a picture based dow display was a moving picture the International Newsreel now being on the development of the telephone in camera. Another unusual feature of released by all Universal exchanges. which Universal is starring William the display was the use of full page The pictures were made in the Desmond. It is being directed by mats from the Los Angeles Examiner, vicinity of Northfield, Vt., and show Henry McRae. newspaper. One of the local Hearst the young students of Norwich Mili- Eileen Sedgwick is cast in the role showed the news pictures these mats tary College in training. of one of the first of countless "cen- arriving in America. The of the ZR-3 Two score of these dare-devil Amer- trals" who have risked their lives photos of dangerous other showed isan youths indulge in break-neck, while pluckily remaining at their over uncharted areas. aero flights cross-country rides, up steep hills and posts in time of great danger. Inci- obtained from the These mats were down grades of an angle of 45 de- "centrals" of today will be Examiner and were inked dentally, files of the grees; across ditches, which some of much interested in this picture for it could read. This novel so that they be the horses are unable to successfully faithfully reproduces the switch- an added attraction use of mats was negotiate; through streams, and over boards of the '70's and their method for the display. high fences, until one holds his breath of operation. Their sisters of that Lobby cards and a general an- in terror for their safety. period did not know the comforts of nouncement completed the display, The pictures compare favorably the modern telephone exchange. They characterized as one of the most in- with the thrilling exploits of the U. S. were forced to sit either on high, teresting and dignified ever used in a Cavalrymen at Fort Riley, Kansas, backless stools or stand up. Los Angeles store window in connec- and with the dare-devil riders of the Alexander Graham Bell, the father tion with moving pictures. Italian army which International has of the telephone, is impersonated in Alphonse Martel. The tie-up with the Examiner re- also shown to its patrons. this picture by Vol. 22, No. 14 Universal Weekly 25

Exceptional Releases For November Announced By Century Comedies

A New Buster Brown Comedy and "Little Red Riding Hood," A Century Special Listed

JULIUS and Abe Stern, officials of On November 18th, a new Wanda the Century Film Corporation, an- Wiley Comedy will be released. It is nounce an unusual schedule of re- "A Speedy Marriage," and was direct- leases for the month of November. ed by Edward I. Luddy. Miss Wiley's Five two-reelers will be released in all, chief support in this two-reeler is including a new Buster Brown comedy Charles King. Its action concerns her and a Century Special entitled "Little escapades in dodging a group of per- Red Riding- Hood." sistent motor-cycle cops, and the vari- "Little Red Riding- Hood" is a screen ous disguises and occupations she adaptation of the famous fairy story takes to throw them off the track. and was made with an all-star cast. The Century Special, "Little Red Included in those who took part in this Riding Hood will be released Novem- production are Arthur Trimble, now ber 21st. It is an ideal picture for popular as Buster Brown, Baby Peggy, children, and makes the fairy story Louise Lorraine and Peter the Great, thrilling and graphic, while at the the famous dog-star. Peter the same time, including many comedy Great, not to be confused with Pete scenes and laughable situations. Baby the dog comedian, now playing Tige in Peggy makes an ideal "Red Riding the Buster Brown comedies, is seen in Hood." Some of the film is in color, "Little Red Riding Hood" as the and the tie-up with the title is doubly Wolf. effective. The Century release schedule in- The last Century release for the cludes comedies by Edna Marian, month, on November 25th, will be "Oh, Wanda Wiley and Eddie Gordon, in Buster," the third of the Buster Brown addition to the two aforementioned. comedy series, and said to be far The first release for the month will better than the first two which be "Nursery Troubles" an Edna Mar- now are establishing new records for ian Century Comedy directed by Will- Century Comedies. "Oh, Buster," was iam Watson. It depicts Edna as a directed by Gus Meins, a new-comer nurse-maid in a baby - checking to the Century lot. He has obtained establishment. Besides containing the maximum comedy out of the several amusing and entertaining baby ability of Pete the dog-comedian, and sequences, in which a dozen or more of has made Tige a very laughable and lusty infants provide sentiment and important figure in the picture. These comedy, "Nursery Troubles" shows comedies are adapted from the fa- Edna in a delightful role, filled with mous R. F. Outcault newspaper car- humor and laughable escapades. It toons, but are played by real people. is scheduled for release November 4th. Buster is played by little Arthur The next Century release, on Nov- Trimble, Mary Jane by Doreen Turner ember 11th, will be "A Taxi War," in and the butler by Pinto Colvig. which Eddie Gordon is seen as a belligerant taxi-driver, whose chief rival is played by Larry Richardson. Their troubles and battles will afford great satisfaction and amusement to E. E. Horton Signed anyone who ever harbored vengeance against a taxi-driver. This is the suit Wanda Wiley had For "Poker Faces," made to celebrate Armistice Day. We haven't heard ivhether she is Next Pollard Film Art Acord Wins leadinff a parade or directing traffic, but it's a good suit for al- EDWARD EVERETT HORTON, Theatre Invitations most any occasion. popular Los Angeles stage actor, is going back to motion pictures for a while, according to announce- For Disabled Men charge for an appearance. The above ments of Paul Kohner, casting super- was Acord's reply. The theatre owner visor at Universal City. RESERVED seats for disabled vet- consented. Horton will play the leading role erans of the World War and re- Acord, a veteran of the Argonne- in "Poker Faces," a story by Edgar served seats for the poor children Meuse, will be the guest of the Porter- Franklin. The direction will be in of the town is the price Art Accord, ville Post of the American Legion on charge of Harry Pollard, who has just Universal Western Star, asked Armistice Day. He will head the completed "The Cohens and the for a personal appearance at Porter- parade of veterans through the town. Kellys" the screen version of the fa- ville, Calif., Armistice Day. The Acord will be accompanied by Cliff mous stage play, "Two Blocks Away." manager of the Porterville Theatre Smith who directed him in his most Mel Brown is busy working on the asked Acord how much he would recent pictures. continuity of "Poker Faces." "A STEADY FLOWOF FAST ACTION" Released by UNIVERSAL with Mary McAllister and Al Smith

Directed hy Henry McRae

IT 6 JUtventure Serials/ Why take chances- it/fan PAOVfD HiOfIT HITS art inplain sight?

High-powered, long-range money-getters that are finding

more than their share of the season's profits "A TRIUMPH! PLEASING "THE PUBLIC THE WORLD LARGE AUDIENCES!" OVER WILL ENJOY IT!" —Forum Theatre, Los Angeles, Cal. —Rialto Theatre, Whitestone, N. Y.

"The type cf picture everybody will like. Has "Unquestioned entertainment value. Ought to great patron-pulling power." please every type cf audience." —Motion Pictures Today newspaper reports —Moving Picture World

with EDNA MURPHY and DAVID HIGGINS with PAT O'MALLEY and a great cast. From and an excellent cast. From the Saturday Eve- the Wm. A. Brady Broadway stage success by ning Post story by Hugh McNair Kahler. Adelaide Matthews and Martha M. Stanley. A WILL NIGH Production A WILLIAM A. SEITER Production

sSw^wais^whiii OF Ml Vol. 22, No. 14 Universal Weekly 29 What The Public Wants— By The Public Excerpts from letters to Carl Laemmle from readers of his Saturday Evening Post Column. "Goose Woman" One of Very Best "UNIVERSAL IS TOO MODEST" ii~T evening we saw 'The AST Philadelphia, Pa. j Goose Woman' at the Alham- bra. It is a gem. Both my husband and myself consider it one of "My dear Mr. Laemmle: It was certainly very wonderful of you, a the very best pictures we have ever very busy man, to take time to dictate such a friendly and cordial letter seen. The packed house, clear to the as you sent me under date of October 7. sidewalk, was proof that we were not "I alone in our opinion." wish to thank you for the descriptive booklet enclosed therein —Mrs. William Kaufman, and for ycur kind offer to have me advised, through your Philadelphia Pittsburgh, Pa. Exchange, with reference to where and when I may see any of those which are of particular interest. I should like to avail myself of this service in connection with the pictures, 'Stella Maris,' 'Sally in Our 9 ' Alley' and 'The Home Maker.' It is "Spook Ranch easy to see that I am a Mary Philbin fan. In fact, I think she is by far your trump card. Thrilling Picture "I was very much interested to learn of your plans in connection with Miss Dresser's future releases and congratulate you on your choice (([ 1 AVE seen another wonder of of stories, both of which should be ideal for her particular style. I the Second White List, and intend writing Miss Dresser to congratulate her en the fine work she that is 'Spook Ranch,' with did in 'The Goose Woman,' as it made a lasting impression on me that Hoot Gibson. Most wonderfully pho- few other pictures have done. tographed and staged— it is the most "I thought you might be interested in the enclosed clipping ('The thrilling picture I have seen for a Phantom' at the Aldine) from this morning's 'Public Ledger.' It long time. Hoot Gibson is a good is a glowing tribute to your organization rather drawing card for a theatre, as he is than to any of the featured players. How many of the larger companies, with their 'all-star' liked very much." casts, can make such a boast? the 'Public —M. L. Stefani, Cleveland, 0. And Ledger' is our most conservative paper. Universal is too modest. The picture which preceded 'The Phantom' was billed as having, I don't ?? remember exactly, but it was "Storm Breaker at least eight, stars in the cast; as a matter of fact, it did not have one star. Of course, if they are able to put over such a big proposition without any stars, Just Wonderful so much more credit to them, but the truth is that the story was very weak. It was saved only by a few lavish and spectacular scenes. 6 IT WANT to thank Universal for

I Breaker.' It is one 'The Storm "I want ycu to know that your courtesy is deeply appreciated and I have seen of the best pictures I take this opportunity to congratulate you on your stand to give the this year. It is just wonderful, that's public really good pictures. You have made a great start and I wish simple tale, simply told; all. It is a Universal all the good luck it so richly deserves, in the days to come. that's what makes it great." —William Boyd Sinclair, "Very cordially ycurs, Wolfe City, Tex. "HARRY N. BLAIR." "Peacock Feathers " An Unusual Film

3 you say, 'Peacock Feathers' "Where Was I" "Vll Show Town" "A is an unusual film, but like 'The Goose Woman,' so en- Most Finest Comedy tirely different from what the run of Refreshing pictures has been, it was an absolute ftT HAVE just seen your very pleasure to sit and look at it.

erlt . , Wes* 1 ' actio*** J baS d are CyclonJc, wi„ ^terns

Scene from "The Call off Courage," whe re Art Acord and his two great| animal actors, Raven, tht horse, and Rex, the dog.l tear loose. Humming with action, bubbling with thrills. The mad plunge from a steep cliff, the horse untying his impris-| oned master, the desper- ate leap to the roof of a speeding stagecoach—just a few of the things your patrons will marvel and thrill at in this stirring << ZJig business! Told patrons it was the money-getter. best western, and they found it so." says W. F. Hammond, Blake Theatre, Webb City, Mo., of "The White Outlaw."

"You can't go wrong on this. Patrons told us it was the best Hoxie as they went out." —Oak Theatre, Oakdale, Neb.

"Business good at Cameo, Pittsburgh. Newspapers called it thrilling western." _N Y . Telegraph—Pittsburgh, Pa., report "Absolutely broke my house record. This onestepped around them all."

says A. R. Powell, Highland Theatre, Guthrie, Okla., of "The Red Rider."

JACK HOXIE

with his horse, Raven, and his dog, Rex ART ACORD

with Scout his horse, and Bunk, his dog PETE MORRISON

in Lariat Productions, with Lightnin' his horse 32 Universal Weekly November 14, 1925

"Phantom Red" and also induced the Journal to run a news story about the window display. The "Showing the Making of a Motion Picture" display worked out by the Home Office and used by Scrib- ner's during the New York "Phantom" campaign was placed in a kodak store window. The tie-up came through a card announcement that the scenes were "made with an Eastman Graflex Camera. We carry a complete line of Graflex cameras, kodaks and photo- graphic supplies." Another department store gave a window for a book display. Large art photographs of Mary Philbin, Norman Kerry and a scene from the picture were prominently displayed with the books. X^ Through an arrangement with the Public Library, 300 A "Phantom" face drawing contest was conducted by the Sioux City, la., "Phantom" book markers were distributed, another Journal in connection with the run of "The Phantom, of the Opera" and at the Plaza Theatre. hundred were given out by the book departments of two of the city's department stores. Five thousands of the roto heralds Big Exploitation Campaign prepared for "The Phantom" were placed in the Chicago Sunday newspapers which were sold in Sioux City Precedes "Phantom" In Iowa on the day "The Phantom' opened. Other tie-ups included drug stores, bets were overlooked by Jack exclusive woman's speciality shop, put radio dealers, and the Postal Tele- NOEdwards, Universal exploiteer in an elaborate window of "Phantom graph. The prologue soloist broad- in Omaha, when "The Phantom Red." The display consisted of cast the "Spinning Wheel" song from of the Opera" opened at the Plaza "Phantom Red" dresses, gowns, coats, Faust just before the Sunday after- Theatre in Sioux City, la. Every- and hats with a display of tie-up noon performance of the opening day. where a patron turned he met a re- photos and a card calling attention to Announcements concerning the "Phan- minder of the "Phantom." the Plaza engagement. The store de- tom" engagement was made both be- The campaign opened with a "Phan- voted a portion of its Sunday ad to fore and after the number. tom" face drawing contest in the Sioux City Journal as suggested in the Universal Press Book. The paper gave generous space to the announcement of this contest and for a week before the opening, carried a two column display ad containing a drawing of the "Phantom's' face with the features blocked out. Three cash prizes and ten tickets were offered for those who could best fill in these features as the Phantom would look in the picture. More than 175 entries were received in this contest, some of them coming from distant points in Iowa, South Dakota and Nebraska. In order to stimulate matinee business a tie-up was made with a local department store whereby in exchange for a complete window display the theatre would give each woman who purchased a copy of Leroux's novel or a "Phantom Red" lipstick between the hours of 8:30 and 11 a. m. on Monday, Tuesday and Wednesday, one compli- mentary ticket good for the matinee performance of that afternoon. The window display consisted of books and "Phantom Red" lipsticks, together with Harriet Hubbard Ayers cosmetics, with photos of Mary Philbin using the cosmetics, "Phantom Red" lipstick cards, stills and regulation window cards. The store carried an announcement of the stunt in its Sunday newspaper advertisement. "The Making of a Motion Picture" display prepared by the Universal Through the Home Office "Phan- Exploitation Department was used by the Zimmerman Kodak Store in tom Red" tie-up, the Fishgall store, an Sioux City, la., while the "Phantom" was playing at the Plaza. Vol. 22, No. 14 Universal Weekly 33

l^^nmrr *$d§| Phantom" Has Four Big Days "^ * H At Glynne's Patchogue House

^m ,^^BThe Great Circus Mystery," which displays were arranged. A ballyhoo $5.00 and drew as much attention as packed his house and cost him a com- (a red-clad Erik giving out stock a $500 flash display. paratively small amount. First he sold eight merchants in his town space in a double truck co-op in the Kamsack Times and additional space in his house organ for twenty weeks. Each merchant also placed a card in his window with copy on this order : "This is the Beaver Lum- ber Co.'s Circus and Trade Week, Get Circus Tickets Here." The merchants then gave tickets for the opening, which they had purchased from the theatre, to children who bought a dollar or more of goods, and to adults who made a $2.00 purchase. A drug store put in a window of rub- ber animals, the kind that are blown up and float on water. A card tied the window with the Elite Theatre. For this front, Mr. Popham had an iron cage built in the entrance. Be- hind the bars was a 3-sheet cut-out of Bonomo flinging lions and tigers around pasted on a drop. Below was a hand painted banner advertising the serial. Boys in clown costumes distributed This front plus a comprehensive exploitation campaign is the way W. A. 1,000 heralds in Kamsack and the Popham put over "The Great Circus Mystery" at the Elite- surrounding territory. Theatre, Kamsack, Sask. BREADand 6

Cut yourself never -failin

D ELI ABLE Hoot ! One of the very few that can be relied upon when a feller needs a profit. Every picture finds him more peppy, popular, and profitable. Book these pictures, for three square box-office meals.

Wtiw««al£|=Wlifte List UTTER

**& n ,. , ,.. , ., . BEN MORRIS a Slice Ot profits from this Templeand Olympic Theatres bbllaire.o. ' source of box-office stuff! I

36 Universal Weekly November 14, 1925

!ljliiliiliii:tliiliiliiiiiiiiiiiit]|iiliiliiiiiiiiiiiiiiiiiiiii!iiiiiiiiiiiii/ dispatches from Paris to the color card -JiiiiiiiiiiiniiiiiuiiiniMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiie association state that at least four of I Ali Har tin aii's I the leading costumers of the world's Pittsburgh center of fashion are featuring "Phan- tom Red'" in their new models. There Film Fables | have been great motion picture tie-ups Smoke before, but it quite safe to say that " From Big u i none has ever swept along as this one I III I I I III I II III i'IIIIMItllllllllllllllllllllll|MIIIIII||||" has, gaining momentum each succeed- rillllllllllllllllllllllllllllllllMIKIIIIMIIIIIIIIIIIIIIIIIIIIIIMIIIIIII^ ing month. UNIVERSAL gave a theatre party on Sunday, October 25th, at the SIG SOLOMON, of the tem- Cameo Theatre for the exhibi- EMIR NEW YORK ACCLAIMS tors. Hoot Gibson in ple called the Republic, in the "The Spook "PROUD HEART" Ranch" and Reginald village of Williamsburg, re- Denny in "Where I?" turned to his duties lately from a (Continued from Page 11) Was was shown the man- much needed rest and forthwith put agers, and a Gump comedy and an thusiastic over "Proud Heart" and International Newsreel were his talents at work in giving his fol- thrown Schildkraut's admirable performance. in for good lowers the Universal picture, "Head measure. Manager Eps- An indication of the wdiolehearted tein acted as host Winds," which he presented to them and received many praise accorded to "Proud Heart" by compliments with elaborate preparatives, as he on the excellent produc- the New York reviewers is contained only knows how, that the multitude tions shown. in the following excerpts from their generously came to his temple and the reviews: coin rolled in his treasure chest. (He's in Pittsburgh were "What cool water is to the parched STRANGERS the boy who knows how) Selah. astonished at seeing desert traveler, 'Proud Heart' is to so many beautiful girls parading tho- this sex-maddened, jazz-crazed pic- our roughfares. The reason for this sud- SOBELSON and Than- ture era. The ending warms to an CADIES den influx of beauty is after houser, the Keepers of the Gold- endearing pitch, fading out with a apparent the drive on "Phantom Red Lip- en Keys of the Strand, Jersey smile and a tear ... it strikes a real- sticks" resulted in thousands of the City, N. J., and Empire, Bayonne, istic pace. In our opinion 'Proud lipsticks reaching the lips of our fair- caused our projection room to over- Heart' is an exquisite gem and ranks est citizens. The May Drugstores, flow with tears when they witnessed with the best pictures of the year." fourteen in all, have turned their en- the showing of that great picture, —Dorothy Herzog, tire institutions over to the lipstick "Proud Heart," and affixed their seal N. Y. Daily Mirror. drive, and it is a strong feminine to the golden tablets, so that their fol- cleverly directed and wonder- heart that can resist the fascinating lowers may join them in seeing this "A fully sincere picture entitled 'Proud red color of the Phantom shade. Sub- great picture, and they, too, may be Heart,' now to be seen at the Astor mitting to those argumentative ten- affected by it in the same way. (Uni- Theatre ... a modernized conception dencies we readily admit that Pitts- versal Pictures are it.) Selah! of the biblical story of Jacob and burgh takes its hat off to no one for Esau, with an attractive Irish lassie beautiful girls, but it can't be denied fascinating" THERE will be great rejoicing in introduced to widen the appeal . . . that they are now more the land of New Jersey when that realistically pictured, with an earnest than ever before. great picture, "The Phantom of depiction of detail in the scenes that the Opera," will be shown in Jersey are accompanied by clever captions. CASTLE is being scandal- City at ten temples of amusement This film is splendidly cast, even to NEWdalized by a headless murder in one week, so that the masses of the Irish mother and her bright-eyed which is creeping into Associat- Jersey City, Union City and Hobo- daughter." ed Press dispatches each day. The ken may view this great drama and —Mordaunt Hall, N. Y. Times. reports receiving the following their anxiety and fear of not seeing Chief "... true, sound, agreeable. . . . letter, which was carried on the front it be ended. (New Jersey is on the himself the pos- the Castle dailies : Dear map.) Selah! Mr. Laemmle finds pages of New sessor of a drama of life in the darker Chief: Ther no use yu tryin' to corners which is almost certain to catch murder in swamp or bodies to Fantum THOSE enterprising Cadies, Rach- make a strong bid for popularity. fit those heds. I am the — miell and Rintzler, after viewing Much of its success will be due to murder for pastime. I am the Fan- that great heart-stirring picture, the extraordinary acting of the lead- turn—I ware red cloak and can see "Proud Heart," reported to us their ing player ... an ample adherence you and you can't see me—I hide in The pleasure in this manner: "The great- to the truth, I think Mr. Schildkraut's cellers for I am the Fantum." letter est picture of its kind we ever saw," work is superb." New Castle Tribune claims the and "How soon can we show it to our —Quinn Martin, was written by some crank. It's a ter- faithful followers in our various tem- The Morning World. rible name to call an exploiteer. ples of amusement, so that we can ar- "... I have to confess that I wept range with the guardian of the peace real tears at certain scenes in 'Proud has all the to keep the multitude from storming year—and furthermore, it Heart' . . . and what a gorgeous per- . the temples in too great numbers? earmarks of a box-office wow. . . formance Rudolph Schildkraut gives (They are the wise boys.) Selah! 'Proud Heart is one of those rare as David Cominsky. . . . 'Proud Heart' films that 'get' you. Without display is a most interesting drama. My ad- of fireworks, with no pretentious sets "PHANTOM RED" BECOMES vice is to go to the Astor today to or 'impressive' mob scenes, just by see Schildkraut, whose per- THE RAGE Rudolph the smooth unfolding of its simple will in film his- formance go down human story, it stirs you and absorbs (Continued from Page 19) tory as one of the finest contributions your interest ... the directing is ex- Red" has become so great that at re- to the silent drama yet offered. cellent. Taken all around 'Proud — Parsons, cent meetings of the millinery and Louella 0. Heart' is a piece of work of which knitted goods trades, it was decided N. Y. American, every one concerned may well be very that the featured color for Spring will "... a human document, and it proud." be "Phantom Red." Although the is just that. In addition it is one of —Bill Colling, color originated in this country, cable the outstandingly good pictures of the N. Y. Morning Telegraph. — —

Vol. 22, No. 14 Universal Weekly 37 Five Reviews Worth Reading w ff California Peacock Feathers" "The Storm Breaker" Straight n By GENEVIEVE HARRIS Ahead (By George T. Pardy) UT)EACOCK Feathers" depends By ROBERT G. TUCKER A WHIRLWIND of human for its interest upon contrast, ** emotions and salt sea gales the contrast between luxurious SC /CALIFORNIA STRAIGHT off the rock-bound coast of Nova but precarious modes of living and li AHEAD," the feature picture Scotia, this picture, with its im- difficult but more honest ways. And at the Colonial theatre this pressively natural settings and as the "temper" of steel is obtained week, is the fastest, funniest comedy fine direction gives House Peters by plunging the metal into extremes Reginald Denny has ever made. This an opportunity to again demon- of heat and cold, so the character of statement covers a lot of territory strate his ability as a delineator the heroine in this tale is made firm when some of his recent laughing hits of strcng character roles of by a dizzy plunge from the hot house are recalled, but it is amply supported which he takes full advantage. atmosphere of wealth—even though a by the picture, which is eight reels in As the physically powerful and fictitious wealth—to the sordid realm length and without a dry moment in blatantly confident fisher king of of life on a run-down ranch. it. Denny is not a comedian, but he a small isle, Mr. Peters scores Jacqueline Logan has the leading is good looking and his authors have heavily, and ends up as a very role, Mimi Le Bum, whose mother is provided him with a vehicle in this pathetic figure when realization trying to arrange for her to marry picture that is screamingly funny comes that he like other ordinary wealth, when the story opens. A without the need of a comedian. men, is but the sport of destiny rather pettish "spoiled child" sort of is picture funny but it Not only the after all. Yet, the finish cannot girl she seems to be, and when she re- contains one of the most novel ideas be listed as unhappy, for it is fuses one suitor because of his lack ever introduced on the screen—a huge plainly suggested that the tem- of wealth, then changes her mind with automobile pullman car equipped porarily disappointed man, will when he falls heir to what he thinks dining section, a dance floor, radio, a later find solace in the affections will be a fortune, seems quite in char- home. and all the other comforts of of Judith Nyte. h's mother's acter. But the "fortune" is a tumbled the part of When Denny, in Tom orphan ward. The feature as a down farm in the west, and the girl is disinherited because of his Hayden, whole is entertaining and is a finds herself "up against it." wild escapades he loads the car with likely box-office asset.—Motion The contrast between the girl's city for each wealthy tourists at so much Picture News. surroundings and the life in the west and starts with them for California, is vividly drawn. (Length: ft.) his own roadster acting as tow car 6093 Cullen Landis has the part of the and his funny, but capable cook, act- hero, Jerry Chandler, who quickly de- ing as the royal chef. cides to make the best of a bad bar- Tom's adventures in the ambulance gain and later persuades his bride to before he reaches the church where the most thrilling scenes of an auto an equally sportsmanlike attitude. he is to be married are funny enough, race ever screened. Ward Crane is the villain who tries but after he has been turned down by There is a delightful romance run- to tempt her back to ease and lux- both the parents of the girl and his ning through the picture, with Ger- ury. A young Russian, Youcca Trou- own folks and then overtakes them trude Olmstead playing the part of betskoy, whom Universal is said to be on their way to the automobile races the girl. Tom Wilson, as Sam, the training for more important roles, has in California the fun really begins. colored chef, is a riot. The rest of a conspicuous but not too taxing part. The entire party is camped in the the cast is adequate. If you like good, —Chicago Post. desert when during a storm the fast, clean comedy, in which one laugh (Length: 6,802 feet.) animals from a nearby circus escape. blends into the next with scarcely They overrun the tourist camp and room to get your breath in between, While all the provide more fun in a single reel than don't miss this picture. Indianapolis guests were gathered in the has ever been packed into an animal Star. spacious dancing room of the comedy before. (Length: 7364 ft.) host, and as wild and windy rain came up, Bimi got restless as he always did lions been so abused The use of has in such weather. in the shorter comedies that it is al- ' Bimi being the powerful and hairy constant thea- ff 9 most sickening to the one. tregoer to see one come on the scene, Lorraine of Lions He busts loose out of his cage and but in this picture the director has By CARL SANDBURG blunders his way on to where the taken an entirely new line and has guests are tripping the light fan- well have been turned what might current gorillas we rec- tastic. boresome scenes into some of the fast- AMONG ommend the one in "Lorraine of He swings down to where he is est and funniest in the picture. Sev- the Lions," having its first run hanging from the centre chandelier. eral in which huge monkey scenes a at the Randolph Theatre this week. The guests make a getaway. figures leave the audience literally Young ladies who attend this per- The action is very lively from then gasping for breath. formance will not be likely to take up on. Then comes the automobile race on with a gorilla for a pet. Among screen mystery tales this is the famous Ascot dirt track. Tom is Especially if the gorilla is afraid in one of the better. driving for the girl's father and rac- stormy weather. Isadore Bernstein wrote the story ing against the car owned by his own Patsy Ruth Miller and Norman and marshals his puppets with a father. The adventures of a warrant Kerry have the leading roles. showman's ability. for Tom's arrest cause a deal of hilar- They are supposed to be the stars. Much credit is due Edward Sedg- ity while the race is on. In the very But the gorilla is the chief-shining wick, who directed. Chicago Daily last lap, Tom's car catches fire and is light of the piece; he is what we re- News. driven around the course in one of member. (Length: 6750 ft.) YOU CAN SAVE THE COST OF AN "Was running at a loss until I ENTIRE SHOW EVERY WEEK! -\?' came upon this. Now I am run- THOUSANDS of exhibitors are making greater ning and making a little." profits than ever before through this contract. You —Ed. Craffets, Seelyville, Ind.

'•';'«;- can do the same! Universal's Complete Service Contract gives you a feature and enough short subjects for one complete show per week (or more if you wish) including feature and short product, PLUS enough BEST SERVICE short subjects in addition to .make yourself an entire extra Novelty Short Subject Show every week. "It is the best service to be had. Imagine what a great Short Subject Show you can All exhibitors should sign up." make with your choice of the famous "Leather Pushers" Casper Theatre, Casper, Cal. and "Fast Steppers" series, "The Gumps," Universal's — Adventure Serials, Century and Bluebird Comedies! One and two reels, every variety of thrilling, laughing ?.-.: i and dramatic short product. ... Book Universal's Complete Service Contract! Save : the price of a complete show every week. Treat your audiences to a rare program of box-office short subjects. Save money and make .money at the same time. See your Universal Exchange for complete details. fa^UNIVERSAL COMPLETE CONTRACT w Greatest3idtoBigger yrofitsEverOfferedExhibitors/

ENABLED TO REOPEN GOOD CONSISTENT PICTURES SOLVED HIS PROBLEM

"Was compelled to close Tues- "It is the biggest boon that has "Was wondering how I was to days. Your Complete Service ever come to the small exhibi- pull through the season. Com- Contract enabled me to reopen tor. You are giving us as good plete Service solved my prob- and operate with a profit." and consistent pictures as any- lem." —Star Theatre, Youngsville, Pa. body." —Opera House, Winber, Pa. —Rex and Elk Theatres, Rexburg, Pa.

A REAL BUSINESS BUILDER WAS CLOSED ENTIRELY WHAT PATRONS WANT 'Complete Service Contract is a "My theatre was closed down en- "Certainly was designed to fulfill real business builder. Am sure tirely. Only able to reopen the requests of patrons. Busi- anyone will profit by this plan." through your Complete Service ness is good due to this con- —I. 0. 0. F. Theatre, Contract." tract." So. Greenfield, Mo. —J. R. Black, —Geitner Theatre, Rice's Landing, Pa. Silver Creek, N. Y.

' ' '- - . .''.'.'.r'T' »*"<"" -"------'^r' HAVE SIQNED UP I 3487 FOR QREATER PROSPERITY ^ t ^^^» ttt ..^^^ t tt ^t»titttiu...t t m.A»nmn»mnuumm'.n«iw»m»> » 40 Universal Weekly November 14, 1925 A PAGE OF SYNOPSES "ACE OF SPADES" shaving himself. He gets on a truck, "THE ROAD switches to another, and finally winds FROM Ten-Episode Adventure Picture up the clay in a bed that covers the LATIGO" Starring WILLIAM DESMOND show space of a furniture store. 2— The next day he drives up with his Two-Reel Mustang Picture No. "No Greater Love." buddy, in their limousine, to repair the With EDMUND COBB plumbing of a large house. They WHILE Don Harvey is riding to break a pipe and when they start to THE Latigo stage coach is fired the rescue of the burning run- turn off the water, a bathing woman upon by Black Dan's gang. The away wagon containing a help- demands that they keep it running. coach travels a distance of 40 less girl and four kegs of powder, Joe Other efforts on their part cause miles to reach the railroad. Black Deneen, chief killer in the employ of increased destruction until a number Dan's men know that the coach is de- the scoundrelly Gideon Trask, has suc- of the residents enter in anger, after livering gold, but they are driven off ceeded in overcoming old Martin having been, washed into the street, by Jerry Donovan who has charge of Heath and taking from him the and kick them out. the Halfway Place which is located coveted map of the French mineral on the route. survey. Jerry helps the driver off the coach, Harvey rescues the girl from the the latter being wounded. Then he wagon and sets the horses free; there "BY THE SEA" places the gold on the back of a is a great explosion a moment later. One-Reel Blue-Bird Comedy donkey, saddles his own horse, and When he sees Deneen galloping off drives away. On the way he grows with the stolen papers, he follows, Featuring CHARLES PUFFY hungry and stops at a cabin where fights, wins and restores the papers to the sheik of the store picks Janet Leigh, a charming young girl their owner. PUFFY, Then he offers his house up pretty Betty Burton who mis- lives alone. to Heath and his daughter, The sheriff leaves just before he ar- Olive, dur- takes his flivver for a trolley car, ing their stay in City, rives. sheriff informs her that he Arkansas and and takes her to a cafeteria where he The goes to spend the night with Francois is looking for a fellow who answers is met by her sweetie the boss, and Batiste, who is at that moment Jerry's description. The poster states flees from his irate fist, later coming plunged in despair because has re- that a $5,000 reward will be paid. he out in his true colors as a vendor of ceived the Ace of Spades and is The girl feeds him, eyeing him sus- hot dogs. He meets the girl again on doomed to die. piciously. She hides his gold when he the shore and makes love to her under He tells Harvey that is steps outside to pump water for her. Jim Heath a big umbrella. The hated rival cuts a held prisoner in the saloon cellar and rides away and soon becomes slit in the umbrella and peers through. He that he (Francois) is the of the fact that Black Dan's man who Puffy puts his fingers in the rival's aware gave Heath the French survey. is following him. He stops, Don eye. The rival puts his mouth over gang Harvey calls the gold upon law abiding citizens the hole and Puffy pushes a frank- opening his bags to see and to free the prisoner, whilst Trask, hide it. his surprise he sees stones by furter through, which the rival sav- To means of forged letter, gets the which the girl had substituted. a agely bites off. papers away from Martin. girl, meanwhile, phones for the Poker The girl pursued by the rival and The Dice Ann rides to warn Trask, whose sheriff. Jerry is overtaken by the pressed by his advances jumps off the duplicity is bared. Olive bandits. shows them that he has snatches the pier. Puffy dives after her and the He papers and rides to the saloon, fol- only stones. The girl comes up, claim- life savers, who have never gotten wet lowed by Ann, half the reward, she thinking they Avho fights her in the in their lives except when caught in ing cellar and throws her down an old are the sheriff's men. She tells them the rain try to lift them out of the mine shaft. Olive's skirt catches on that the gold is in her cabin. The water with a crane, but let them drop protruding it. sheriff's a spike, and she hangs back repeatedly when a vamp on the bandits ride to get The there, and arrests the screaming while the skirt slowly pier smiles and makes them forget posse, overtakes them tears the girl that away from the spike. their work. Finally they are dropped bunch. The sheriff tells father. into a passing racing launch which Jerry is merely wanted by his carries them to the land of romance. "PIPING HOT" go to break the news to her father. Two-Reel Century Comedy "JIMMINY CRICKETS" He has just kicked out the butler for Featuring AL ALT stepping on his gouty foot and phoned One-Reel Blue Bird Comedy the employment agency for another. tell him during his AFTER an all night session with Featuring NEELY EDWARDS She is afraid to the bottle, Al plays William Tell rage and the presence of Horace is with his fat buddy and awakens WEALTHY old Henry K. Chisel, explained when he is announced as him by shooting an apple off his head. who has the gout, orders his the new butler. Then, being in a trance, he walks a daughter, Amy, to keep an ap- He puts on the butler"s uniform and wire rope to a building across the pointment with Percy, the man he has admits Percy, who has come to call way. chosen to be her husband. She detests on Amy. The bulldog, playing with His buddy dashes out and meets an the sleek and slender dressed-up the old man's gout bandage, drags undertaker on the way. The two climb scoundrel and is determined to marry him outside and into a stream. In up the building which is on the op- Horace Sledge, whom she meets on the excitement Percy is left alone in posite side of the street and behold Al the street. the house. The old man returns in seemingly step off. They are horror- Percy meets them and pokes Hor- time to see the butler shaking Percy struck until they peer over and see ace in the jaw for gallavanting with down. A shower of family silver falls him safely riding on a safe which is his fiancee, but Horace bests him in from his clothes. Percy is arrested being lowered. a series of lucky maneuvers ending and the new son-in-law introduces Then, they see him step out of a in the flight of Percy on an ice wagon himself as the old man's western rep- barber-shop and walk down the street, hook. Horace marries Amy and they resentative. L te Comedies that Pull 50 Cent Admissions into the Box* Office"

—Rialto Theatre, Jacksonville, 111.

Great Two reel Hits/

MPSamuel Van Ronkel Comedies Pvoductions UNIVERS A / REmnmm ^^LME«a^>^fc^*^M»M^iASE P BYfi—>iw^ We Sow and You Reap!r

Coluiw11 ^t3T?*& S ye sow, so shall ye reap," YorK runs the old proverb. And ,, thritts Wf^ "A Universal has been sowing long and faithfully through the col- PHKWOM^OPf umns of The Saturday Evening Post, The Ladies' Home Journal, Photo- play, People's Home Journal, and the leading farm papers. The seed has fallen upon the broad agricultural regions and the densely populated tmfc^fm city districts—upon the cold lands of the north and on the luxuriant south. Everywhere the seed has fallen upon fertile soil and the harvest of fan in-

Aslor 1 . terest has been abundant. In all parts J§S ~T- inio ore of the country has sprung up a sturdy demand for Universal Pictures—the

° n^ea productions people have seen adver- °l cntW When V°U *^ "S*e *^ ^^ u " i olk einB oivey° • . New . u;Wvolse tised in "Watch This Column." Every theatre-owner playing Universal Pic- tures shares in this golden profit- crop! « llaP °''. ,» n lL»u

*** ei»e»- we pe ,Miia«dSp"'". T h e advertisement v at the left appeared B D ot tho« * in t h e Photoplay

Bet<«' , _„1 ( Row "J!**' . Matrass** Magazine of November

enioy '•• do you •*^5%Sj^&r2S& ti&ffi

m: V> --^sbssS^ss"-^ T tj RES] SAL PIC ^ VJNIVER "jj^-l UNIVERSALE

Great National v.] Advertising Campaign ^|f (Carl Laemmle's column appears evera week in The Sat- urday Evening Post) < *k

Aug, 14,1926

=he £rm/&/ Western Stars and the Universal Ranchriders in Universal

. Pictures # ' f «. Count y em 13 1^3 ONOOKUMS^*

The original box office kid SNOOKUMS in "The c NEWLYWEDS and Their BABY" By George McManus o Stern Brothers Comedies Released by UNIVERSAL 13 of them — 2 reels each u UNIVERSAL SHORT PROD- UCT — WAY OUT AHEAD! n t

13 !

^liniversai

announce

it's another thing to KNOW HOW.

Universal KNOWS HOW—twentyity years of reaouKMW^iuw»wn6e,•±M and KNOW HOW are back of every Universal c We.te^^\m;V', . \V

Universal knows, as only the exhibitor knows, that ACTION, SUPERB HORSEMANSHIP, THRILLS, SPEED and STARS with Jthat bring-'em- back PERON ALITY make the Western.

Universal gives 'em to you. Because Universal KNOWS HOW

While others are experimenting—Universal, as usual, DELIVERS GOODS The GREATEST Adventure ! !

ernes

me Courier of the Czar

The thrilling 5000 mile journey through the wilds of Siberia beset by perils and breath-taking adventures! The exotic passion of pagan ceremonies pictured in the brilliance of real colors Sensational battles—amazing courage—inspiring loyalties—and stirring love interest—all told by SEE the King of Story Tellers! Written by the Qenius Who Qave the World " Twenty Thousand Leagues Under the Sea" "Around the World in Eighty Days"

etc., etc.

A Universal Film de France Triumph Presented by CARL LAEMMLE THRILLER Ever Written Universal Weekly August u, 1926 PLAY SAFE

No. 494, —Straight from the Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation

HE big theatres everywhere are booking the Universal Greater Movie List ONE HUNDRED PERCENT.

The little theatres everywhere are doing the same thing ONE HUNDRED PERCENT.

The big and little circuits—those who analyze pictures more carefully and scientifically than any individual buyer can possibly do, are tying up with the Universal Greater Movie List ONE HUNDRED PERCENT.

Universal Pictures are going to have the greatest showing they have ever had in all our years of business existence. Never in our career have great big contracts poured into our offices as they are pouring now.

This is not a freak event. It is nothing in the world but the result of YEAR AFTER YEAR OF EXCELLENT PER- FORMANCES ON THE PART OF UNIVERSAL.

These smart, far-seeing exhibitors are not snapping up the whole Universal list just because Universal had one good year, or two good years, but because Universal has delivered the goods methodically year after year in a manner completely unequalled by any other producing company.

While it is true that Universal Pictures during the past year showed a higher average from top to bottom than the Vol. 24, No. 1. UNIVERSAL WEEKLY 100 PERCENT

list of any other company, including such sensations as 'The Cohens and Kellys" and other outstanding hits, this is by no means the real reason back of the present exciting demand for the Greater Movie List. The trade has simply made up

its mind after seeing Universale year-after-year record that

it can't go wrong with Universal Pictures.

The Universal Greater Movie List is not a mixture of strong and weak pictures. We have no lemons. We are not going to palm off some weak sisters on you by holding out a few good ones as bait. The whole list is simply a knockout—a master job and the best we ever did.

Heading this list, there are at least four pictures which most companies would pull out and handle as super-specials.

I refer to such productions as "The Old Soak" and "Poker Faces" and "Her Big Night" and "The Marriage Clause."

Wait till you see them and you'll agree with every word I have said about them.

So we offer you strength on top of strength — and a clean bill of health throughout. The whole trade is improv-

ing every year but I think the Universal is showing a clean pair of heels to the whole pack.

Join the ONE-HUNDRED-PERCENTERS and you'll have better booking insurance than you ever dreamed of in your maddest fancies! ltn ^ -aVg Lynn Re sa-e- PlCtUrCS BuS rt°he 2&££*3

l ey oj l »s AlGH * out » 2» ~ "THE TE£SE£ sTR Schr ocU Ly nn omedy ^ ^jtoQL BW#S&S^t^i «a°y g «j£ S^Sff^SSiS- bcer

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Two-fisted, square-shooting, clear-thinking PETE HARRISON has completed his annual review of the "promises and perform-

1 ances' of all important picture producers.

It's the annual event that all shopping exhibitors wait for, that BUYING exhibitors act on.

And—as usual—as you knew in your heart from long years of past performances UNIVERSAL HAS STOOD THE ACID TEST ONE HUNDRED PER CENT!

"IN FAVOR OF THE EXHIBITORS" is Mr. Harrison's verdict in every case where Universal has had to change a title or a story.

"DELIVERED AS SOLD" is the verdict in every other case.

Read Mr. Harrison's page—it's not an ad—it's straight, hard-pan BUSINESS talk to BUSINESS MEN.

It shows just one of the reasons why THIS IS UNIVERSAL'S GREATEST YEAR! — why the Greater Movie List is breaking all sales contract records—why exhibitors know:

THE GREATER MOVIE LIST will be "delivered as sold" or-

"IN FA^OR OF THE EXHIBITOR!"

UniversalALWAYS Delivers! YOUR OFFIC SHORT

Made by the producers who gave you SNOOKUMS in "The Newlyweds and Their Baby,"

v, •

Wanda George Wiley McManus WONDERFUL Wanda Wiley, a lovable WHAT a scoop for exhibitors playing the bunch of beauty and spontaneous Stern Brothers productions. What fun. A year ago we told you she was tie-ups. What a wealth of free advance a comer. Now she has arrived beyond ques- publicity. Millions have sung, whispered and tion. One of the finest, breeziest exponents shouted the catchy line, "Let George Do it." of clean, clever comedy, she has won an un- Millions will want to see the famous cartoons shakable place in the hearts of thousands. dramatized in the movies. We echo the In this new series about the experiences of slogan, "Let George Do It for Your Box- an adventuresome girl, she will gain thou- Office." sands of new followers. 44 "What Happened Let George Do It" with Sid Saylor To Jane" From the famous cartoons by with WANDA WILEY GEORGE McMANUS of Reels Each 13 of Then — 2 Reels Each 13 Them — 2 STERN BROTHERS COMEDIES STERN BROTHERS COMEDIES Released by UNIVERSAL Released by UNIVERSAL Universal Short Subje GUIDE TO CLASS SUBJECTS sensation comedy of the year, and BUSTER BROWN, the wonderful comedy knockout.

Charlie King Charlie WHAT could be more productive of Puffy laughs than the funny side of honey- nobody loves a fat man, but, boy, moon life depicted by a cast of capable MAYBE how they love to laugh at him. Wit- comedians including beautiful Constance ness the tremendous popularity of Darling? An absolute sure-fire riot. And Charlie Puffy. Constantly falling in love or then to sew it up completely you get Charlie King, far famed comedy king of Follies fame. You won't other trouble, thousands look to him as an have to make any excuse to your cash customers unfailing gloom-destroyer. None the less when you play this scintillating series. popular are Neely Edwards, sleek mirth- 44 1 maker, and Arthur Lake, hero of the ever- The Excuse Makers' popular "Sweet Sixteen" comedies. With an All Star Cast of Comediens headed by 52 Bluebird Comedies CHARLIE KING 1 Reel Each with 13 of Them — 2 Reels Each STERN BROTHERS COMEDIES Charlie Puffy Arthur Lake Neely Edwards Released by UNIVERSAL Produced and released by UNIVERSAL

'- ts First Run Class! UNIVERSAL WEEKLY A Magazine for the Action Picture Exhibitors Paul Gulzck^"^Editor'

Vol. XXIV AUGUST 14, 1926 No. 1

UNIVERSAL Jean Hersholt Wins Prize MOVIEGRAMS For This HISTORY repeats itself. The Story of His Son selection of Robert Agnew for the role of the emaciated jockey fond parent does not exist who THE tion. This one is offered with no re- in "Down the Stretch" is the second does not possess some story about servations. time this experience has happened. His his amazing offspring and Jean The birthday of a child in a screen first role in the movies was in "The Hersholt, Universal star, is no excep- celebrity's household is generally Sporting- Dutchess" for Vitagraph. celebrated with all the huzzas gener- Others also selected for this cast by ally attached to the signing of an King Baggot include Marian Nixon, armistice or the discovery of oil. Jack Daugherty, serial star, Ena Greg- Consequently, when Allan Hersholt, ory, Margaret Seddon, Otis Harlan, How About It? eleven-year old son, came upon a birth- Ben Hall, Lincoln Plummer and Ward day, his parent was prepared to celeb- your local newspaper using Crane. IS rate it in the approved the Moviegrams and Rockefeller Special fashion. Story which are usually printed "Can I have anything I want for my popular have the Universal's on this page of the Weekly? birthday?" prattled young Allan. SOtwo-reel Western pictures featur- They are part of the national "Yes, my son" said Jean, patting ing Ben Corbett and Pee Wee publicity and advertising cam- his checkbook apprehensively. Holmes become that Universal decided paign Carl Laemmle conducts to "Then, father, I want my name to designate them by the name of the aid exhibitors showing his pic- changed to Jean Hersholt, Jr." author, W. C. Tuttle. In the future tures, and they are sent out Jean, pere, has promised to see these Dirty-Shirt and Magpie stories each week to 600 newspapers in what he can do about it with the from the Adventure Magazine will be this country. Printed in your courts just as soon as he finishes his called "Tuttle Western Comedies." paper they create interest in picture "The Wrong Mr. Wright" your shows. by George Broadhurst. The Jean to be The next time you are in the "Taxi, Taxi," does not lack for example. Carl final scenes of newspaper office, ask the motion THE Evening Post story Laemmle, president of the Company, the Saturday picture editor about it. If he changed his son's name to Carl by George Weston, are regarded isn't receiving Moviegrams write Laemmle, Jr. And right after that as being very zippy at Universal City. Universal to the Editor of the Junior wrote "The They are being shot in a replica of a Weekly. Collegians," the famous ice palace. A large ballet of two reel series now being filmed with Los Angeles beauties is being directed George Lewis in the leading role. in ice-skater waltzs by Jack Laughlin, a well known Los Angeles musical tions include Miss Weber's ex-husband, thing for which Gibson or the San comedy expert. "Taxi, Taxi" is MeT Phillips Smalley, Prince Youcca Trou- Francisco water front stands, so there Brown's second directorial effort. His betzkoy and Peggy Montgomery, who is no doubt in the world that it will be first, "Her Big Night," with Laura La- played so splendidly in "Prisoners of changed. Lynn Reynolds, director, is Plante was a "wow." He is slated to the Storm." in charge of the caravan. direct Reginald Denny next. MOTOR caravan of twelve WEBER, who will start her trucks and passenger cars left SCOTT SIDNEY has been engaged LOIS A City on Monday for to direct Jean Hersholt in the production of "The Sensation Universal Seekers" by Ernest Pascal, early the San Francisco water front and George Broadhurst play, "The for the filming Wrong Mr. Wright" for Universal. this week, has added a number of adjacent location points prominent players to the cast which of Hoot Gibson's latest picture, "Oh, Sidney is the man who produced "The B. Kyne. This Nervcus Wreck" and "Charley's will feature Billie Dove, Huntley Gor- Promise Me" by Peter any- Aunt." don and Raymond Bloomer. The addi- title, of course, does not suggest Vol. 24, No. 1. Universal Weekly 11

With the Cameraman at Universal City

Eddie P/iillips as the star sprinter of George Lewis, Edward Sloman's College is Freshman George Calford "find" of "His People" and "The Lewis's idol in "The Collegians," Old Soak," is the centre of attraction but when it comes to an impromtu in Carl Laemmle, Jr.'s two reel dance at the sorority house (centre series of college life, "The Colle- photograph) beats Eddie's George gians." Dorothy Gulliver is the girl speed three ways. in the case. GRE**.£R MOVIE

Jack Laughlin, prologue expert and dance director, tries to lure Melville Frank S. Spearman, prominent au- Brown into the mazes the "Ice SEASON thor, had an unusual experience at off of Skaters' Waltz" ivhich he conceived Universal City when he met his for the cabaret scene in "Taxi! most famous character, "Whispering Taxi!", Director Brown's second pro- Smith," face to face. J. P. McGowan duction. Mel doesn't take kindly to (left) plays that character in the Laura La Plante her services to the idea, especially with the chorus offers Universal chapterplay, "Whispering exhibitors during Greater Movie Season snickering behind him. Smith Rides." Wallace MacDonald in "Poker Faces" and "Midnight Sun." (right) is starring in the production.

r,-^-:^^» - 12 Universal Weekly August 14, 1926

Fabian Circuit of New Jersey Irvin Willat Books Entire Universal Product SiSned to Direct Richard HERRMANN, general Talmadge WC.sales manager of the Big U Exchange, Universale President Coolidge WITH the signing of Irvin Wil- New York distribution centre, an- lat to direct Richard Talmadge nounces that an arrangement has in his first production for Uni- been completed between Universal Sees Newsreel versal under the contract the athletic and the powerful Fabian Circuit of star recently signed with Carl Northern New Jersey, whereby the In Camp Laemmle, it was disclosed that Tal- entire Universal product will be madge has entered the ranks of the IN order that the President of shown in each of the seven important first class artists and hereafter will towns in that chain, which is the sec- the United States may be kept produce his pictures at a cost of ap- ond biggest theatre circuit in the New in touch with affairs of the world proximately $200,000 apiece. For his first production Talmadge York territory, being topped only by pictorially during his vacation the U. B. 0. circuit. has purchased the rights of "The in the The arrangement was made by Her- Adirondacks, International Black Rider" by Max Brand, a maga- mann and Cy Fabian, son and busi- Newsreel is sending a print of zine story on the type of "The Mark ness agent of Jacob Fabian, the head each of its issues to the summer of Zorro" in which Douglas Fairbanks achieved great of the theatre corporation. The seven White House. distinction. Negotia- New Jersey towns included in their tions are now in progress with a At all times when he is in jurisdiction are Newark, Paterson, noted scenarist to prepare the story Elizabeth, Passaic, Ridgewood, Hack- Washington, a print of Interna- for the screen. This week Talmadge will ensack and the Oranges, in which they tional Newsreel is sent to the sign as his leading lady one of the feminine stars now free lancing. have a total of 21 theatres. White House for the President's The Universal pictures, including Talmadge signed the Universal con- personal use. When he departed the super-productions such as "The tract following negotiations between Flaming Frontier," and "The Mid- for the Adirondacks a portable Carl Laemmle and A. Carlos, pioneer night Sun," the Reginald Denny pro- projecting machine was estab- producer associated with Talmadge, just before the Universal president ductions, the Universal Jewels, Western lished in the President's cottage. features, and the unusual array of left for Europe. The contract calls Universal short product, including the for six productions, the first of which will get new Stern Brothers Comedy series, all under way in August. The will have first-run showings in each Laura La Plante cast will consist only of players of of these towns, and second and third known merit with names of box-office value. runs in many cases over the Fabian Willat already has begun prep- circuit. Highly Praised arations for the filming of "The Black The theatres involved are the Rider." Mosque, Branford, Capitol, Goodwin, For Latest Film Talmadge has been a producer-star the Roosevelt and Hawthorne in Newark; and head of his own company for the Fabian, Garden and Regent in PRIVATE screening of "Butter- two years. Carlos arrived from New last Elizabeth; the Montauk and Capitol flies in the Rain," the Universal York week to confer with Tal- A madge and to make arrangements for in Passaic; the Playhouse and the Jewel adaptation of Andrew starting of Opera House in Ridgewood; the On- Soutar's popular novel, which has just the more costly and elaborate productions. tania, Lyric and Eureka in Hacken- been completed by Universal with sack, and the Embassy, Harrison and Laura La Plante in the starring role, Mr. Willat, now one of the screen's great Strand in the Oranges. was held yesterday at Universal City. directors, is a product of the old Universal Imp This is one of the biggest deals Those who saw it left the projection Company. He has always ever made in the New York territory room after the showing saying that planned to do a picture for Calr Laemmle since he became a di- by Universal and is considered to be Laura La Plante, by her work in this striking evidence that Universal's picture, will definitely establish her- rector, but this is the first time that the plans permitted. Greater Movie List for the 1926-1927 self as the greatest actress on the His most recent successes are "The Ancient High- season is looked upon as sure-money screen. way," "The Mail," by leading exhibitors. "Butterflies in the Rain" is an Ed- Air "The Wander- ward Sloman production. It is said er of the Wasteland," "The Heritage to be one of the strongest pictures of the Desert," "North of 36" and ever made. James Kirkwood is fea- "The Story Without a Name." Metzger Announces tured with Miss La Plante in the production, which will be one of the out- Changes In Chicago standing Jewels of Universal's Great- er Movie List for the coming season. Emory Johnson B. METZGER, general sales LOUmanager for the Universal Pic- territories, has been appointed Gen- Signs Brady Kline tures Corporation, has returned eral Sales Manager of the Chicago to New York from a nine days' sales territory, with headquarters there BRADY KLINE has been added to trip through the Great Lakes district, and jurisdiction over Universal's the cast of "The Fourth Com- and announces an important change Chicago exchange. The post of as- mandment" at Universal. Kline in Universal's sales direction policy sistant sales director for the middle- plays the role of Miller, husband of for that district. west division has been abolished. The Mary Carr in the picture. Leroy Alexander, heretofore, As- general supervision over that section The big drama is rapidly nearing sistant Sales Director for that dis- will be exercised by L. J. Schlaifer, completion under the direction of trict, which includes the Chicago, Western Sales Director for Universal, Emory Johnson. Belle Bennett is fea- Minneapolis, Milwaukee, and other with headquarters in the Home Office. tured in a mother role. Vol. 24, No. 1. Universal Weekly 17

T/ie United States Lines, which operate the "Leviathan" and "George Washington" shown above, provide nightly motion picture shows for all their passengers. The Movies Qo to Sea

A New Program of Universal Pictures Is Provided for Each Night of The Trip on the Ships of the United States Lines.

"' I THEY'RE showing a Newlyweds comedy tonight, Soon the operator began adjusting his machine and the Stefano," called young Harry Porter—J. Henry violins on the balcony whined as they were tuned. The Porter, III, to be quite correct—as he hastened by front row stopped squirming. The show was on. young Count Stefano's table in the big dining saloon of And at the same time on all the. other ships of the the Leviathan. United States Lines sailing the high seas, a similar scene Stefano asked if he might be excused—he didn't care was taking place, for each of Uncle Sam's ships plying for any dessert tonight—and hurried after Harry. He between New York and Europe—with the temporary ex- caught up with him at the elevator. ception of the George Washington—carries its moving- When they reached the social hall they found many of picture operator and a full change of program for each their contemporaries already there and the entire front night of the trip. Since last March the programs have row of chairs, with the exception of two away to one side, been made up almost exclusively of Universal product. filled. They chose to sit in the middle of the It is all part of Thomas H. Rossbottom's theory of second .row and so settled themselves. Every ocean travel. Mr. Rossbottom, who is general manager few minutes they glanced toward the clock of the United States Lines, believes over the orchestra balcony. As the hands that most people go to Europe for drew near to eight o'clock the older folk pleasure and that it is his function sauntered in. They came more leisurely but to make their passage across as happy none the less eagerly than Harry and Ste- as possible. He hires the best orches- fano, for Snookums is a favorite with all. (Continued on Page 34)

The "President Harding" in the North River. JEWEI

The Texas Streak A Lynn Reynolds Production The Buckaroo Kid A Lynn Reynolds Production from the Peter B. Kyne story "O Promise Me." Cheyenne Days Ace High Based on the story by Ralph Boston The Prairie King Hero on Horseback Based on the story by Sylvia Seid The Silent Rider Based on the story by B. M. Bower A Lynn Reynolds Production

Hoot Gibson's first-run caliber HAS BEEN PROVEN! No doubts, no ques- tions—super-pictures staged as Universal stages a class picture, plus a two- fisted, fast -riding, he-man star who has proved his right to FIRST RUN HONORS. —

SEVEN HOOT GIBSON JEWELS—the finest this world-known star has ever made—are included in Universal' s Greater Movie List. From well-known published novels, with prominent directors—note Lynn Reynold's name t Run they are truly BROADWAY JEWELS.

- — '

c ».*"" '*• £ "" •*. V "»« 7, ",w°-

THE CALGARY STAMPEDE [ Hoot Cibfloo— Bonk It and push it bin. boy. It's a cat. At least

Hoot Gibson -in "Chip of the Flying U" Universal HERE IS AN ANTIDOTE TO THE CANNED WESTERN STUFF. HOOT GIBSON HAS A BREEZY PART IN A HU- MAN INTEREST STORY FULL OF FRIENDLINESS. COMEDY AND HUMAN IN- TEREST. Star Hoot Gibson has a part that gives him every chance to show to advantage He scores all the way

Cast, . Virginia Fatre shows a lot of intelligence and real acting ability as the girl Harry Todd cre- ates a comedy characterization that is an 'excellent foil for the work of the star Fine supporting cast. Type of Story Western comedy drama A light, breezy story, adapted from the novel by <& M Bower. It details with unusual charm the sentimental adventures of a co*- boy who falls in love with the sister of his boss, a doctor, who visits the ranch. There is no rarin' and tearin' wild and woolly in this offering. Just an honest-to-goodness adaptation of a real story by a, writer who knows how to tell 'a story entertainingly The plot is of no particular consequence But

the manner in which it is presented and directed and acted makes it a real screen, attraction without any ifs, ands or buts. At the Broad- way showing, it had the first audience assembled right after break- fast 'chuckling and gurgling without a stop And when you can get folks to do that early in the morn — well, the picture must have the goods. How Hoot maneuvers to get himself on the sick list so the lady doc can minister to him is a scream And he is ably assisted by Harry Todd who likewise falls in love with a lady chiropractor who almost murders him with her strenuous treatments. If your screen needs a real laugh tonic look no further Book this one quick. It is easily one of the best that Hoot Gibson has ever donev Good direction and continuity arid good supporting cast all contribute to putting this offering over with a br^eziness and snap that *- thoroughly enjoyable Box Omce Angle Has an aopea' that will strike ten on any showman's screen Full of human ap-

I, with fine comedy pace that keeps interest pepped up throughout

Exploitation. . Bill th's as about the h-c^t Hoof Cibson has yet scored You can talk it un as a "different" western without fear of any come-, Hack Promise laughs—and more laughs

Direction .... Lynn Reynolds; good Author B. M. Bower Scenario Harry, Dittmar, Lynn Reynolds Cameraman Harry. Neuman Photography Good Locale West Length 6.596 feet 22 Universal Weekly August 14, 1926

Traffic Campaign Used To Exploit "Outside the Law"

PARTICULARLY appropriate use A of the "careful drivers" stunt was used in Lorain, Ohio, on "Outside the Law" when the Universal Jewel was playing the Dreamland Theatre. The Lorain Automobile Club mailed post cards, prepared by the theatre, to all its members, giving rules for careful driving with the warning that if these were not followed, the motorist would be "Outside the Law." A box at the bottom of the card called attention to the engagement at the Dreamland. The Lorain Journal took up the campaign and announced that tickets to the theatre would be awarded the Advance exploitation on "Poker Faces" at Keith's Palace Theatre, Cleve- fifteen drivers whom the police con- and, included these two novel lobby frame displays. At the left of the sidered the most careful. The license box office is a board displaying the photostatic coptf of the New York numbers of their cars were scattered Times reporting the Custer battle which is one of the accessories provided throughout the want ad section of the by Universal for "The Flaming Frontier." newspaper. A drug store was persuaded to give an entire window to the display of drugs that are "outside the law." This Sheridan Theatre Ties Up tied was up with the picture by stills and handpainted cards. A co-op page and a teaser adver- With Local Custer Celebration tising campaign completed the cam- fiftieth anniversary of the another story purporting to have been paign which put the Jewel over to big THECuster Massacre was celebrated "relayed to Sheridan by Scout Hoot business. this year at Sheridan, Wyoming, Gibson, of the command of General and attracted tourists from all over George Custer," which proved a clever the United States and Canada to the business stimulator. After a ride in Massacre. It has been standard, etc." historic site of the whiteman's last big one of the planes he prepared a story And: battle with the redmen. on his "impressions." "Figure the saving in time, labor, cost and life that electricity might Realizing that "The Flaming Fron- An especially effective double-track cooperative page was sold to the mer- have meant fifty years ago in this tier," Universal's special which country***" reaches a climax at the Battle of the chants. Each ad contained a cut of Little Big Horn, was made to order for some scene or portrait from the pic- There were prizes of tickets for themselves his house during this celebration, Man- ture, and the copy tied up with the and their parents for ager Leo Peterson of the Orpheum Custer celebration. For instance: twenty boys and girls who turned in "Patton's Sunproof Paint was used the best coloring of the illustrations Theatre made haste to book it and then the arranged to have Charles E. Loun- 20 years before the time of the Custer on pages. sbury, Universal exploiteer, come from Denver to help with his campaign. Between them, Peterson and Louns- bury made a tie-up with the Sheridan Post-Enterprise on two commercial aeroplanes which carried passengers over the famous battle ground. The left-hand wings of the planes were painted with the name of the newspaper and the right-hand wings called attention to "The Flaming Frontier" at the Orpheum. As these planes were circling over the battle field continuously they served as an excellent advertisement for the picture. Lounsbury also assisted the paper by writing special stories. In a car. filled with Indians bound for the celebration he found "Red Horse," an aged Sioux, who claimed to have thrown the tomahawk that felled General Custer. His story of this old Indian was not only used by the Russell A. Bovim, manager of Loew's Regent Theatre, Harrisburg, Pa., Sheridan paper but sent out by the added this ballyhoo for "The Cohens and Kellys" to somebody else's street Associated Press as well. He wrote parade and attracted many bystanders to his house. — .

23 Vol. 24, No. 1. Universal Weekly

Ads On Booklet Pay Entire Cost Of This Accessory

of the accessories for "The ONERadio Detective," the Universal serial starring Jack Daugherty supported by a whole troop of Boy Scouts, is a 32-page novelization booklet bound with a bright red front cover and a plain white back cover for the theatre's imprint. The booklet is il- lustrated with striking action stills calculated to whet any reader's ap- petite for the picture. Knowing the value of the booklet, A. J. Sharick, Universal's exploiteer in the Cleveland Exchange, advised Man- ager Ed. Renaud of the Grand Theatre, Marion, Ohio, to distribute them to the Boy Scouts, but Mr. Renaud thought that they were too much of an ex- Manager W. R. Allen of the Majestic Theatre, Memphis, Tenn., went pense. That didn't daunt Sharick. He after "The Radio Detective" with a whole troop of Boy Scouts who staged immediately went to the Kleinmaier a parade down Main Street. As they approached the theatre they re- department store, the exclusive agent ceived an impression of the speed of the chapter-play from the 2i-sheet for Boy Scouts suits in Marion, and to cut-outs of Jack Dougherty raising dust clouds with his motorcycle at- the Weller Radio Co. and sold them tached to the marquee. enough space on the back cover to pay for 300 books and the imprinting as well. These booklets were distributed Stolen at a special showing for Boy Scouts Money From Shadow Box on Saturday morning. The boys came to this showing in their uniforms marching down the Brings Front Page News Story street from Scout headquarters to the theatre in military formation. Ban- JUST to prove how honest the bribe. This he enclosed in a shadow ners proclaimed the fact that they townsfolk are in Lima, O., George box. In order to make it more effec- were on their way to see "The Radio Settos at the Lyric Theatre put on tive he used real money. " Detective." a special campaign lor i ne conens The first day the shadowbox was The Kleinmaier store also arranged and Kellys," which involved using real out, Settos used a real $20 bill. No a full window display of Scout suits money in such a way that anyone who one touched it although it was on the and Indian costumes for children, and wished could take it. But no one did. street in front of the theatre. Anyone the Marion Hardware Co. devoted a That is, not until along toward the could have walked away with it easily. window to Scout equipment. last, and even then, George says, the The police told and retold Settos he The theatre used 50 window cards front page story he got on the stunt would lose it. They frightened him to and 1000 heralds in addition to liberal in the newspapers more than paid such an extent that the next day he advertising space in the newspapers. him for the loss. used a ten spot instead of the twenty. The serial started off with a bang and Mr. Settos had a cut-out made This remained for a day or so, and has held up in spite of the heat. showing Cohen trying to slip Kelly a it was not until the last day of the engagement that someone decided he needed the money more than Settos did. And that clay the theatre got a front page story in both local papers. Mr. Settos did a tremendous business on the picture, he reports.

Paper Issues Extra On "U" Thriller WORKING on "Outside the Law" at the Campus Theatre, Berk- eley, Calif., H. C. McBride, Uni- versal exploitation man, arranged with the local Telegraph News to issue a 2- page extra. The front page, made up with the newspaper's standard head and a 3—line banner announcing "Big Jewel Robbery Causes Sensation Famous Film Stars are Suspected by This prologue to "The Flaming Frontier" at the St. Francis Theatre, Police" was devoted to publicity on the San Francisco, staged by Managing Director Edward A. Smith, brought picture. The back page contained the tremendous applause. ads of local merchants. ! — **!&! ****

Man, oh man ! How those boys do ride ! And

love—and fight—and ACT ! And how those 5-reelers do slide along—like vaselined light- ning. ACTION from first to last—every one of 'em. That's why they're called "Blue- streak"—that's why the fans like them 'Cause ACTION has put them at the top of the Westerns field—to stay

Released by UNIVERSAL 24 of them — 5 reels each

UniversalALWAYS Delivers! !

Vol. 24, No. 1. Universal Weekly 29

These houses believe in "plenty

Long Term Arrangement Completed Plenty of Paper By Universal and Kunsky Circuit Plenty of Profit

a long term arrangement just versal money-maker, "The Cohens and The Proof is That Real Showmen BYcompleted by sales executives of Kellys", which ran in the same house Never Stop Posting Paper the Universal Pictures Corpora- last February. "The Trap" rolled up tion and the heads of John H. Kunsky, the foregoing figure on the hottest By DAVE BADER Inc., of Detroit, Universal hereafter is Sunday on record. Manager of Accessories assured of complete first-run represen- Other Universal pictures now play- tation in Detroit for all of its super- ing or just shown in the Kunsky first- productions, its Jewels, and its Regin- run houses are "The Marriage Clause," THERE'S money in Universal ald Denny Productions. The Interna- Lois Weber's widely acclaimed Jewel posters—and plenty of it. Get be- tional Newsreel, released by Universal, production of Dana Burnett's story hind your Universal productions also will be seen henceforth on all "Technic" presented last week in the with paper—all styles—as strong as Kunsky first-run screens. State; "Poker Faces," a new Harry you can! The best and most success- This is another important chapter Pollard Production starring Laura La ful showmen in the country are prov- in Universal's new policy of long term Plante and E. E. Horton, now showing ing every day that "plenty of posters arrangements. It is the fourth big in the Capitol, and "The Old Soak," means plenty of profit!" It hasn't circuit with which Universal now has the screen adaptation of the famous failed yet. definite and signed agreements run- Don Marquis story and play, which is Above are a few theatres that never ning over a course of years, in addition now on the screen of the State. Other stop advertising. They use every type to many smaller circuits and indivi- Universal Jewels will follow shortly, it of paper obtainable, because they dual houses. The big circuits which is announced. know, just as the national advertisers assure now Universal pictures a com- know, that it pays to advertise! You've plete outlet in their territories include, got to spend money to make money besides the Kunsky circuit, the Bala- Notice how posters are used. You ban & Katz circuit of Chicago, the Maurice Pivar, don't need 24 sheet stands to use 24 Cooney Brothers circuit of Chicago, sheets. Make cut-outs of them, for and the Karzas and Cosden circuit of Film Editor, "U" the lobby or marquee. If you've got the same city. room for a 24 sheet stand in front of The Universal-Kunsky deal was en- Marries On Coast your house all means use it! gineered by John H. Kunsky and —by Money couldn't be better spent. George W. Trendle, president and WORD has been received at the general manager of the Kunsky inter- Universal Home Office of the Notice how lobby photos are used. ests, on the one hand, and by Earl marriage of Maurice Pivar, But the lobby isn't the first and last Kramer, Eastern Sales Director for editorial supervisor at Universal City, place to use 'em. How about shop Universal and Joseph Friedman, "U" to Miss Sue Cohen of New York City. windows? How about extra lobby dis- exploitation that home office sales executive who for- The ceremony took place in the tem- play boards for extra merly managed the Universal ex- porary Hollywood residence of the you will get out of displaying them, change in Detroit, on the other hand. bride's parents, who now are visiting emphatically? Friedman is thoroughly acquainted on the West Coast. Paper—paper—paper! Use it un- with Detroit conditions and spent much Pivar is a veteran in the Universal sparingly, use it continuously—use it time in that territory on this deal. organization, having grown up in Carl with thought. There is more than one The arrangement throws open the Laemmle's employ. He went to Uni- way to use posters. Profit by the ex- doors of the five big first-run Kunsky versal City last year after a successful perience of real, successful Showmen, houses in Detroit to Universal. They term as Accessories Manager. Im- everywhere. Universal Pictures are include the New Michigan, the Capitol, mediately upon his arrival at the big money-makers, but you can double or the State, the Madison and the Adams, studio plant, he was put in charge of triple your receipts if you'll get behind the Kunsky long-run house. It is note- the cutting and editing department, your productions with plenty of paper. worthy in this connection that "The where he has directly supervised all of And don't overlook the great array of Trap," the Universal revival of a Lon the big Universal pictures of the past lobby displays, measuring from photos Chaney picture of several years ago, twelve months. 8x10 in size, to 11x14, 22x28 and 14x36 made a clean-up in the Adams, doing The newly married couple spent a AND MAN ALIVE—the heralds are $3100 on its Sunday opening, a figure brief honeymoon at Coronado and are actual magnets for your box-office! which is only a few dollars short of the planning a longer trip when Pivar's Remember, plenty of paper for remarkable total set by the big Uni- duties permit. plenty of profit! 30 Universal Weekly August 14, 1926

"Newlyweds" and "Let George Do It" Creator Goes To Coast To Assist With Production

GEORGE McMANUS, noted newspaper cartoonist, and nual Jinx of The Bohemians, Inc., a big open-air frolic in the creator of such popular comic strips as "The the red-wood groves near San Fransisco. The Bohemians, Newlyweds and Their Baby," "Let George Do It," and its associate clubs and organizations are made up of and "Bringing Up Father," left New York late last week professional folks, stage, screen, literary and others, and for Los Angeles, where he will personally assist in the their annual Jinx draws members from all over the world. filming of "The Newlyweds and Their Baby" and "Let McManus will proceed to Los Angeles at the conclusion George Do It," the two comedy series now being made from of the Jinx. He will make his headquarters in the Hotel his cartoons by the Stern Brothers. Ambassador. On the eve of his departure from New York The two series of two-reelers are well into production, he had a conference with Beno Rubel, secretary of the several of "The Newlyweds and Their Baby" comedies Stem Film Corporation, and perfected arrangements for already having won great his stay in Hollywood. His success on Broadway and first activity there will be elsewhere. The cartoonist, to visit the Stern Brothers until now, has been unable studio on Sunset Boulevard to take an active hand in and make the acquaintance the screening of these com- of the directors, the stars edies due to the pressure of and actors, and the tech- his activities with the King nical staff, adapting his Feature Syndicate. This cartoons. He will then in- trip marks his first personal terpret his various char- entry into the motion pic- acters to them and work ture field—an event which with them in the building film producers have been up of comedy situations. seeking for more than ten His conferences will be in years. the nature of a course of in- When the Stern Brothers struction, in which he will reorganized their produc- school all concerned in the tion and instituted a high- intricacies of cartoon-hu- grade picture policy last mor, an art in which he is year, their acquisition of an outstanding expert, and the screen rights to "The in which he has been famous Newlyweds and Their Ba- for more than twenty years. by" and "Let George Do The close alliance of car- It" was hailed as a screen toon-humor as adapted to achievement. McManus long the screen and as repro- had been importuned to Neal Duffy, owner of the Elite Theatre, Appleton, duced on the printed page, part with these rights by Wis., certainly stepped in soft when he visited the gives a novel importance to various comedy producers. Stern Brothers studio on his recent trip to California. this series of conferences. It was only after he saw the Here he is surrounded by the group of pretty film- In addition to teaching exceptional comedies turned ettes and others playing with Sid Saylor in the "Let the Stern Brothers crafts- out by the Sterns from R. George Do It" comedies. Sid is the boy with the bat- men what he knows of car- F. Outcault's Buster Brown wing tie and the busy right arm. toon-humor, he will learn cartoons that he turned an from them concerning its attentive ear to the requests adaptation to the screen. It of Julius and Abe Stern. A survey of Universal's wide is his intention to master the film angle of the comedy distribution facilities and the assurance that the comedies business and to fit himself for further screen connection. made from his cartoons would get the best possible rep- Eventually, it is hinted, he may become a full-fledged resentation, helped to turn the scale in favor of the Sterns, screen comedy impressario, turning out original screen who release through Universal. material, if not actually taking a definite hand in promo- That his decision proved highly satisfactory to him may tion and production. be had in the cartoonist's own words: While he is in Los Angeles, McManus will go over all "I certainly have to congratulate the Stern Brothers "The Newlyweds and Their Baby" and "Let George Do It" for the great comedies they have turned out from my comedies, already made, and will sit in on the preparations cartoons. I have seen several of 'The Newlyweds and of the scripts of the forthcoming numbers of the two Their Baby' pictures and they are everything I hoped for series, which now are about half-completed. He is es- and more. Where did they ever find that remarkable pecially interested in Sid Saylor, the top-notch comedian baby? I could watch that kid for hours. He seems too playing the role of George in the "Let George Do It" series. good to be true. I wonder if he knows that he is acting? In addition to his work at the Stern Brothers studio, he He actually seems to bubble over with the joy of making also will visit Universal City, and get an insight into these comedies. If there ever was a 'find' he is it. feature and other production, with special attention to be "I am glad to see that Julius and Abe Stern have spared given to the Reginald Denny unit, now making farce- no pains and no expense in the making of these comedies. comedy features. It is highly gratifying to me to see my stuff done in this Arrangements are being perfected for a first-night way. Great credit is due to them and to the director, Gus premiere of one or more of the McManus-Stern Brothers Meins, who handles the baby Snookums so well." comedies in one of the big Los Angeles houses, at which McManus' trip to the West Coast is a combination of the caitoonist will make a personal appearance. He may business and pleasure. His west-bound trio was as a supplement this appearance with a few rapid sketches guest of John M. Davis, president of the D. L. & W. made on the stage for the amusement of the first-nighters. Railroad aboard that official's private car, "Anthracite," The exact time McManus is to remain in Los Angeles together with several other celebrities, en route to the An- has not yet been determined. Universal Always Delivers "Knockouts, wows, or whatever you want to call them!" -Gloria Theatre, Brooklyn, N. Y.

From the famous cartoons by R. F. Outcault

Produced by STERN BROTHERS

1 Each Month 2 Reels Each UNIVERSAL JUNIOR-JEWELS Vol. 24, No. 1. Universal Weekly 33

=?lllllllllllllllllllllllllllllltllllllllllllllllllllllllllllllllllllllllllll£ Law" to his followers at the Temple ^iiiiiiiiiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiniii:' called the Gotham with such great profit that the Cadi, who also presides Hartman's Film I South | AH § over the Temples called Blue Bird, 'Way Down Fables From Big U Bunny, and Claremont, all of which \ are located in one zone, played the By EARLE E. GRIGGS | picture in the others which resulted in i i i i i T rllllllllllllllllllllllllllllllllnlllllllllllllllllllllllllllllllllllllllllll i iii ii ii ii ii in ii in ! a large attendance of people at each temple to the great addition to the folks are finding it convenient VISION appeared to use when Cadi's wealth. (It can be done.) FILM the Big U Exchange was envel- Selah. to drop in on Walter L. Branden- A oped in a mystic haze. The burg, proprietor of the Franklin Theater, Fort Valley, Ga., quite fre- vision was clothed in linen raiment Sheik Joe Fried- knickers, silken shirt, pale blue TRAVELING* quently these days. (Fort Valley is the called man, who travels in the land of center of the Elberta peach district, neckwear, white sandals and hose of South Brooklyn, reports that antique checker design, from a copy and Elberta peaches are right now Morris Fleishman of that enterprising of After few passes literally painting the landscape a sun- Tut-Ank-Amen. a firm of Goldreyer & Fleishman, who set hue). of the magic wand, it was disclosed are keepers of the Manor Theatre in vision other than that the was none that territory, persuaded Joe to give Emir Sam Liggett, he who presides them Buster Brown, Andy Gump and ERNEST L. MORRISON, director over the destinies of the short subject International News in order that their of the Howard Theatre, Atlanta, at the ex- department Big U. When temple shall be listed as 100 per cent. is well pleased over the show- search the rest citement abated, a for Universal and success be their share ing of "The Radio Detective," Univer- of the layout was instigated, but none and the praise of their followers sound sale Boy Scout serial, which he is run- found. Golf sticks were not nec- was in their ears. (They are the go-get- ing at the noon-hour matinee daily. cessary to create further impression. ters.) (Our Boys know how!) Selah. Selah. ("Shag") Jordan, south Geor- * * * CT. salesman, just closed a gillllMIIIIIIIIIIIIIIIIKIIIIIIIIIIlWHIIIIIIIIIIIIIIIIHIHIIIlllllllIIIU gia has CADI WILLIAM YOST, he who • contract with W. H. Brewer, pro- presides over seven temples in prietor of the Lanett Theater, Lanett, I Steers the land of Manhattan and Texas Ala., twice as big as any other con- ever signed and "Shag" Bronx, returned from his travels in tract he has — foreign lands and once more resumed I By JACK MEREDITH 1 said he "signed it with a grin." his sway in the world of giving pleas- * * * followers showing to ure to his by HAYNES, salesman in the them Universal Pictures, of which the TOMMY Levy and Suddath of Atlanta territory, and Mrs. Cadi gave to our travelling Sheik Ben MESSRS. Haynes are welcoming Miss Hay- Price, a set of tablets, making him a Nachitoches, La., have been re- their nes to their home, the young lady full of that clan 100 percent modeling and redecorating member having presented herself in Memphis Universal. (How could he do other- Opera House recently. When the July 11. Mrs. Haynes, the baby and wise.) Selah. theatre is ready to reopen, it will be one of the most attractive in that Tommy are all doing well. part of the country. * * * LEO BRECHER, that small CADI * * * BOYD of the Majestic Thea- edition of hustle, has again add- is reported that J. L. Brown of EF.tre, Adel, Ga., ambled into the ed laurels to has activities, by ITAustin, Texas, is trying to secure •Atlanta office recently, and lined taking over that Temple called the a lease on a lot next door to the himself up some pictures for the hot Washington Theatre, in order that the Y. M. C. A. of the University of Tex- summer months. inhabitants of that locality called as on which to build a new theatre * * * Washington Heights receive the may to house his Texas Theatre. Mr. benefit of his genius by giving them EDENFIELD, of the Dream- Brown has been contemplating the land, Ga., also into Universal Pictures in all their glory JF. Augusta, ran construction of a new house for some • and bring lots of golden shekels to his Atlanta to line up some short time. The lot Mr. Brown wants is treasurer chest. to it Leo.) product for the summer months. (Go the only available space left in the * * * Selah. University section of business houses. * * * Fannie Groodzinsky, private * * * MISS secretary news was announced to us Streiber of Yorktown, Tex- to Ben Y. Cammack, GREAT LOUIS Atlanta branch manager, is hav- this day that Cadi Abel Fanchi as, is planning to erect a new ing siege of the hospital, hav- has taken over the temple called theatre soon, which will be mod- another ing undergone a minor operation, the Ritz in the land of Bronx, which ern in every respect and will cost following one which been per- is known there as the most beautiful approximately $50,000. had formed several weeks ago, and reports temple in that locality. The Cadi, who * * * from her bedside are to the effect that is Universal 100 percent, declared that A. Markham has REGINALD she is improving gratifyingly. Miss there he will show Universal Pictures leased the old Crockett Theatre, with the surroundings to Groodzinsky has been with the Atlanta which they calling it the Strand, at Crock- are entitled, that his followers office several years, and is beloved of may ett, Texas. Mr. Markham was form- all who know hex, and hundreds of increase and cause him to prepare a erly of Kosse. larger treasure chest to contain the friends among her co-workers and the * * * golden shekels, which will surely flow exhibitors are wishing her a speedy new theatre at Gilliam, La., into them. (May all this come to recovery. THEalso purchasing attractive dec- pass.) Selah. is orations, and H. L. Levine, Oil * * * City, La., is making his house a TRAVELLING Sheik Joe Weinberg beauty spot of the city by adding new Moore Bros, of Avant, Okla., brought his endeavors to a suc- drapes, stage scenery, flower boxes, THEhave reopened the Cozy Theatre, cessful close when he induced Cadi and numerous other details which Sperry, Okla., after extensive re- Harry Harris, to show "Outside the add much to a house. modeling. 34 Universal Weekly August 14, 1926

his entire time to his own enterprise. between dinner and dancing. If a Holt will be succeeded at the Granada, feature is shown, the guests become by Edward A. Smith, I Golden Gate formerly in restless, and so it is only on Sunday, charge of the St. Francis. No one has when there is no dancing, that long been appointed Gossip for the St. Francis at pictures are shown. On the other | the present writing. days of the week the program is made * * * up of one and two-reel comedies, edu- 1 By H. D. McBRIDE LEON VAVARA—who was asso- cational subjects and scenics. rflilltlllllilllllllllllllllllllllMIIHHm,,,,,!,,,,,,,,,,,,,,,,,,,,,,,, ciated with the writer in Denver, No scenes of shipwrecks, high seas, which, by the way, needn't be seasickness, or harrowing disasters held against him is may be exhibited because the passen- they publish a "who's who" — the new orchestra WHEN leader at the T & D Theatre, Oakland. gers become uneasy. The children like of the show business, a whole He is putting on s«me marvelous pre- the broadest slapstick and their elders page will have to be reserved sentations, and in conjunction with call it silly. The young folks prefer for the Nasser family of San Fran- Managing Director Clem love stories, and the youngsters call cisco. For there's George and Henry Pope, he has arranged a knockout musical for action. The old folks enjoy edu- and James and Al and William and presentation for Universal's "Poker Faces" cational films and the two younger Richard. All showmen from the tip which is soon to play at the big play- groups say these bore them. of their toes. All on the go, hustling house. "Believe me," said the general man- every minute, for business—and get- * * * ager, "the fellow who has to make up ting it! They own an interest in the T these programs has no easy time." and D Junior circuit of this territory. FRANK WHITBECK, publicity di- And added to all these difficulties, Use a lot of Universal pictures. rector of the Northern Division of And each of the ships plays in "opposi- proud of it! West Coast Theatres, Inc., is one tion" to the others. entirely dif- * * * press agent who realizes the money An getting possibilities of the Interna- ferent set of programs must be made tinr\HE biggest man in the ter- tional Newsreel. For you can always up for each boat. Martin A. Petrie, ritory!" That's the moniker see a neat thirty by forty poster in who does the booking, explains that that's been handed to Clarence the lobby of Loew's Warfield, the West a man with business in London may Gabriel, genial, jovial house manager Coast first run house in San Francisco, go over on the Leviathan, stay a week of the State Theatre, T and D Junior telling the public of the outstanding and come back on the George Wash- house, of Oakland. Gabe tips the events in the current issue of the ington, and so the George Washington scales at about 250, but he sure makes News. That's press agent showman- cannot show the same pictures that the other boys hustle, despite his su- ship plus! the Leviathan did. perfluous avoirdupois. Gabe is a "go Then there is the matter of the getter" in every sense of the word, different types of "patrons." Provid- NEIDES, press agent, and if you don't believe it, just ing picture fare which satisfies ask HD.theatre manager, booker, or a George Nasser, Managing Director of each of the three classes is like try- * what have you, is the busiest the State. ing to run a theatre which would ap- man in seven states. Hal is one of the * * * peal time to the Bowery, mainstays of the National Theatres at the same Park Avenue and Upper Broadway. auspicious opening was ac- circuit, and can be found almost any The Leviathan has three shows ANcorded the new State Theatre at day at the bookers desk in the Uni- daily, one for each of the different Martinez, when that beautiful versal exchange, dating up those classes of passengers. During the photoplay edifice opened its doors a money getting pictures. Ask Hal! summer these are frequently given on few weeks ago. The house is a West * * * deck. On cold and rainy days they Coast-T and D Junior enterprise, and SPIER, managing director representative DICK are held in the social halls or dining exhibitors and ex- of the California Theatre is saloons. On the cabin ships, where changemen of the Bay district were on soon to become a benedict which hand there is no distinction between first to see that the house was given proves that they all fall sooner or and second class, the pictures are a rousing send-off. Sure! Universal later. Dick, a confirmed "woman often projected outdoors so that the product is to be shown in the State! hater," is to be married sometime next first and second class on their deck, * * * month, but the exact date is being and the third class on theirs, may see kept secret. Dick is the recipent of POPE, who used to be just the show at the same time. CLEM congratulations, as well as condolence, a publicist, but who now writes The best product that can be bought by his many wise-cracking, but sincere managing director after his name is booked for these entertainments. friends and associates. in signing all mail for the T & D Already "The Midnight Sun," the big Theatre, Oakland, has just returned Universal super-production which is to from his annual vacation. Clem came The Movies Go to Sea be released during Greater Movie back with a coat of tan, some swell fish Season, has been shown on the (Continued stories, and an official request to from Page 17) Leviathan and George Washington. General Manager Archie Bowles for a tras he can find to play for dancing The Denny productions are very popu- few days off to rest up after his vaca- and entertainment; he provides play lar, and the Newlyweds comedies are tion. Now that he's back on the job, supervisors for the deck games. proving great favorities. Everyone the M. G. is creating some of his That the movies have taken their appears to enjoy the Westerns, says startlingly original ideas to be used in place among the most popular of the Mr. Rossbottom. conjunction with the showing of Uni- ship's entertainment has been proven The United States Lines were the versal's riotous comedy, "Poker again and again. To try their draw- first to establish the ocean picture Faces," at the T & D. ing power, a show has been put on show and under Mr. Rossbottom's * * * at the same time as dancing, and the management they have reached a large majority of the passengers have standard equal to that of the best HOLT, managing NAT director of gone to the movies first and to the houses in the country. Because of the Granada Theatre, has ten- dance later. their success, several foreign lines dered his resignation, to take But the motion picture show aboard have also booked pictures and it is charge of the Wigwam, one of the ship is a far different matter from predicted that before long no large most popular suburban theatres of San that of a regular theatre, according passenger ship's program will be con- Francisco. Nat has purchased a half to Mr. Rossbottom. In the first place sidered complete without a daily pic- interest in the house, and will devote it is intended merely to fill the time ture show. a

Box Office Value - which means Only stories with super showmanship value have been selected for Universal's knockout Famous Authors Five Serials—that every cast—is a box-office cast, with big flare for SERIAL production as proven by past successes to fans everywhere—made by directors with a special flare for serial production as proven by past successes —and above all a big, compelling punch to hold them and bring them back again and again. And variety— fire fighting serial—a railroad serial—a western serial— great serial of tremendous historical significance and a dog serial with the king of dog actors. There's fifty weeks of sound box-office stuff in Universale Famous Authors Five—that's why we say UNIVERSAL'S SERIALS ARE FIRST RUN CLASS.

Fighting With * The Silent Flyer * The Return of the Buffalo Bill By George Morgan. Featuring Riddle Rider SILVERSTREAK, King of Dog Written by himself. Starring By Arthur Reeve and Fred J. WALLACE MACDONALD Actors, MALCOLM MACGREG- McConnell. Starring WILLIAM and Louise Lorraine. Adven- DESMOND. A stirring mystery Picturization of the OR great plains- tale of tures of a wild dog in the far the oil country. man's own life story. North. Directed by Robert Hill Directed by Ray Taylor Directed by William Craft Whispering Smith The Fire Fighters IN THE UNIVERSAL Rides By John Moroso. Starring JACK NOW By Frank DAUGHERTY and Helen EXCHANGES WHERE YOU Spearman. A breath catching chapter play of the rail- Ferguson. A flaming drama SEE EVERY EPISODE of CAN road west. Starring WALLACE the smoke eaters. BEFORE YOU BUY. MACDONALD. Directed by Jacques Jaccard 4* SEEING IS BELIEVING 4* Directed by Ray Taylor

Universal Short Product First Run Class 36 Universal Weekly August 14, 1926

As the Critics See Universal Pictures

"The Runaway Express" "Skinner's Dress Suit" By Mae Tinee ALONE broncho, speedily carrying its plucky rider

to prevent the destruction of The Limited, thunder- I cOOD morning! ing on its way, unaware of a bridge washout, is Optiences at the Oriental are having hysterics the thrilling G Suit." Haven't seen so much included in climax of "The Runaway Ex- over "Skinner's Dress press," at the Alhambra Theatre. joy unrestrained in a movie theatre for a long time. The presentation, from the pen of Frank Spearman, Well, it IS a funny picture. And it's human and folksy former Milwaukeean, is another one of the railroad stories, and lovable besides. It is so real that the interests of published under the general title of "The Nerve of Foley." that young married couple, the Skinners, are actually It stars Jack Daugherty as the reckless Foley, cow- yours throughout the film. puncher and railroad engineer, with Blanche Mehaffey as This is what starts the ball of the action rolling: the Irish colleen. Honey—that's Mrs. Daugherty was a visi- Skinner — sends her tor in Milwaukee sev- husband off to work eral years ago. one morning with her The somewhat "The Cohens and Kelly's" silvery ultimatum "drawn out" plot re- ringing in his ears: "You just veals Foley, anxious By Ridley Wills. MUST to get to Calienti, walk in and tell the Nev., with a consign- boss he's got to give ment of cattle. When OKUM is good when it is very good hokum. And you a raise." It is and fire- Honey's fervent belief his engineer so the best picture we have seen in a couple of man, obeying rules, H that her "great, big, refuse to run the lo- months is "The Cohens and the Kellys," which handsome, successful comotive, Foley jumps husband" has only to is ripsnorting up and down the screen at Pantages in the cab and brings command, "Thus — be the load to its des- Theatre this week. SO!" — and thus be's tination. His pluck neither Irish nor Jewish, but we got a great results in the district We are So Skinner leaps superintendent giving kick out of "The Cohens and the Kellys." Sure and forth to catch his com- him a position as en- muter's train, beards faith, it's hokum. But it's schicker hokum. We are gineer. Of course, the boss, is turned there is romance, and a highbrow, of course, but we laughed all over the down and returns to he accepts the job find a cake baked and place at George Sidney's Jewship and Charlie Mur- after having been Honey all dolled up to persuaded by "the ray's Irishhood. Please don't miss 'The Cohens and celebrate the occasion of the raise. girl." the Kellys." Memphis Press. He incites the jeal- — "How much was it, rail- d a r 1 i n g?" Honey ousy of another (Footeage : 7774) r o a d fireman, who wants to know. plans to cause de- "Ten dollars," lies struction of The Skinner with a beam- Limited, carrying bul- ing smile. lion. * * * Foley stops the locomotive at the brink "Only ten dollars a MONTH" Honey quavers. of the canyon and averts a catastrophe. And then they "Ten dollars a week, of COURSE," replies the great, "lived happily ever after." Milwaukee Leader big, handsome, successful liar. Footage: 5,865 "Wonderful," trills little Honey. "NOW we can have all the things we've wanted. And the FIRST thing—you must get a dress suit!" "Combat" Dress suit, furniture and dear knows what blossom forth in the Skinner menage, and in due time some install- STIRRING and somewhat flamboyant melodrama of ment store men and tailor to cull those blossoms unless A northern lumber camps, where a man must be a he- Skinner crosses their palms with the silver that is due man if he wants to live, is revealed in "Combat." them. If ever a picture lived up to its title, this one certainly And just about then Skinner finds himself jobless. BUT does. There is more fighting in "Combat" than you will —if you think that on the last night of its stay in the see at Taylor Bowl in a year. House Peters, cast as a Skinner house—or what Skinner believes is certain to be "hard-boiled," brute-breaking lumberjack, easily outshines the last night of its stay—that dress suit doesn't ante up Milton Sills, Tom Mix and the rest of filmdom's pugilists and justify its existence—why take a run over to the in his scrappy role; while in sharp contrast there is the Oriental and see what you shall see. weakling villain of Walter McGrail's and Wanda Hawley's Reginald Denny called on me one afternoon while he shrinking violet heroine, both of whom give adequate was in town and I liked him ever so much, finding him support and good performances. in person the same boyish, good looking, earnest, delightful In the tale Peters is promised the coveted job of camp sort of person he is on the screen. He has never had a boss if he will "clean out" a gang of lumber poachers. better role than that of Skinner and never a better actress This he does with a will, but his employer renegs and or more appealing vis-a-vis than that of Laura La Plante, gives the position to the dissipated McGrail. Peters playing Opposite him. The two of them are a joy, 2nd then retaliates by kidnapping the other's prospective wife, the supporting cast is also just that little thing. Wanda Hawley, whose hatred of him turns into some- Everying about "Skinner's Dress Suit," hits on all cylin- thing reseembling love when he saves her from a forest ders. As light summer entertainment the picture can't fire. Cleveland Times. Footage: 6,714 be beat. Chicago Tribune. Footage: 7,025 »

Comedy \\festerns — get that/ Comedy Westerns

Screen versions of the W. C. Tuttle Stories originally published in Adventure Magazine

Featuring up the te«'e«« , with „ BEN CORBETT and *man W tand Pee sh0 Ben «eam boys, hc s PEE WEE HOLMES t*o .to »v Wee Holmes ong c0 Directed by VIN MOORE

rs and ^« )" Shir*" edy '' Durt"t' have c Tu* . that Snhons of P>" W'" t; lU " read. W ™ Masa been ntuve

>«ea TVPE'- .what an teVve there IV ftod ' cash. t»at waS Kokand

yon" rran^ie"CC >etyo«*r™rd"t«*°rt ^iSeetsproftts'.

de.SpWting 13 si Westerns

Released by ml 38 Universal Weekly August 14, 1926

What the Man Who Buys the Tickets Thinks!

Comments on Universal Pictures by Readers of Carl Laemmle's Column in The Saturday Evening Post

Praise for "Skinner's Dress Suit" Greatly Enjoyed "Stella Maris"

"f^F course 'Skinner's Dress Suit' is not a new story, "T WANT to tell you particularly how greatly I enjoyed ^-^ but these two stars surely2ly made it more than enter- •* 'Stella Maris' which I saw two weeks ago. Hats off taining. Laura La Plante is one of the cleverest and to Mary Philbin. I have nothing but praise for her fine prettiest girls on the screen. She is so natural and does playing of the dual role of the invalid and the slavey. I not for one moment pose as so many stars do. Also Denny had heard much of the picture and went to see it with is a very good comedian and seems to be popular in great expectations which were realized. Any feelings of Kansas City. I have always liked him." pride you may have as the producer of this picture are —Miss B. Mitchell, Kansas City, Mo. lully warranted." Richard F. O'Donghue, Wash., D. C.

Likes Hoot Old Timers Thrill In New Film "The Flaming Frontier" At "Still Alarm" «'T SAW 'The Phantom Bul- "HTHE STILL ALARM' * let' a few nights ago, Seems Perfect * was shown here on the and I think more of Hoot 12th. There was a good Gibson than ever. I like crowd, and the picture was dear Mr. Laemmle: I cannot Eileen Percy so well, too, as Y interestingly exciting. To us help writing you to Hoot's leading lady. And I "M express my old timers, it was quite a want to hand a bouquet to appreciation of that wonderful thrill to see Bill, Dick and Harry Newman for the beau- success, 'The Flaming Frontier.' Replete Joe step into the harness and tiful photography in this gallop off to the fire." with thrills and action, it provides an picture." —Mrs. Fred B. May, evening of delightful and educational —Earle G. De Haven, Albany, Ga. Los Angeles, Calif. entertainment. A scene in particular struck me as a very clever reproduction —and it was the memorable 'Custer's Last Stand,' a very tense moment, and "Midnight Sun" "Rolling Home" enough to inspire anyone to the core. The plot was carefully laid out, and the One of Best Sure Is Scream picture in general seemed to be perfect 1 in every detail." "'The midnight sun' "T HAVE just seen Regin- * was great. I think it *• aid Denny in 'Rolling —Victor Varallo, is one of the best pictures Home' and I want to say that Sec, Websterian Literary and that has been shown this it sure is a scream and I en- year. It was unusual, not joyed it very much. It kept Debating Society, that same dry love stuff me rolling in laughter all the which is crowding the screen way through." Philadelphia, Pa. today." —Jacob Dress, —Foster Vary, Jr.,

Providence, R. I. illlllllllliiiiiiiilillllllililliiiiliiiM Miami, Fla.

"Chip of Flying U" Real Treat Everyone in Audience Pleased "f^UR family saw 'Chip of thele Flying U' last night *'v!AW a splendid picture of yours last evening, called ^^ and we send a unanimous votevo of thanks to you for ^ 'The Cohens and Kellys.' Enjoyed this comedy im- presenting such a splendid Western. It is a real treat to mensely and everyone in the audience was well pleased see our favorite author's story so admirably screened. with it." —B. W. Wettstein, Leesburg, Fla. Modernizing 'Chip' only added to the humor of it. We all congratulate you for the pleasure you have given 'us fans'." —Miss Dele Sinclair, Sierra Madre, Calif. House Peters Great in "Combat" 44 '/^OMBAT!' The best House Peters vehicle to date. ^^ House Peters handles the leading role wonder- Picture Much Better Than Play fully." —Duncan Boss, Paterson, N. J. "T ALSO got a real kick out of Denny in 'What Hap- *• pened to Jones.' I saw that comedy in England "Beautiful Cheat" Is Splendid twenty-five years ago, but the picture was much better than the spoken drama, and Denny always seems to be "A BOUT three days ago I saw 'The Beautiful Cheat.' getting a great kick out of the picture himself." -**- It was one splendid picture." Hildick, — ^Charles Yuba City, Calif, Harold H, Norris, Cold Springs, Ky y COMIN' OR COW-ANDY IS THE BERRIES!

Yes sir! Anyway you look at him he's the biggest money making short comedy subject in the business. Because of the word-of-mouth advertising—the tremendous publicity the Gump Cartoons get everywhere—read for years by millions—known to everybody, everywhere—Andy Gump is big Box-office stuff, glittering with class. Why, man— there's a mint of profit in 'em for you!

Universal Short Product First Run Class 40 Universal Weekly August 14, 1926 A PAGE OF SYNOPSES "MOUNTAIN MOLLY O" separately and dragged home to meet "QUICK ON THE DRAW" their life mates. Brought together A Two-Reel Mustang Picture before the preacher's house, they re- Two-Reel Mustang Picture. cognize each other but keep up the Featuring JOSIE SEDGWICK Featuring FRED HUMES bluff of obstinacy until the old man MALLORY, a popular MOLLY bribes Goofus with a check for $100,- FRED HUNTLEY, a dapper plains- western movie star on her vaca- 000 to marry the girl. Rufus calls the man, riding in the back country, tion, puts on a black wig and minister to do his stuff. The parson meets pretty Ada Brisk, the new gets a job as a cowboy on Riley's Ted tells Rufus that the pair were married school teacher, whose flivver breaks ranch. While riding on the range, Ted that afternoon. down on the trail. He takes her to pulls out a picture of Molly and con- school on his horse, but they arrive so fides to the new "cowboy" that he has late that the school is empty and he been carrying it next to his heart and "THE WINKING IDOL" asks her to ride home with him. Just that he would gamble on a girl like Starring WILLIAM DESMOND then a blustering stranger who calls that any time. himself the Pecos Dandy, fastest gun Ted catches a trio of "bad man" Ten Episode Adventure Picture fighter in the state, steps in front of cowboys hitting the Barleycorn once No. 10— Huntley and offers to take the girl too often and fires them. They return "THE LOST LODE" home. Ada, fearing for Huntley, de- later and two of them pin him while and the others jump from clines them both. the burliest of the three knocks him JEAN the train just before it strikes the Huntley teaches Ada to ride a horse out. Molly ropes the bullying three dynamite car and explodes, bury- and then delivers her to her door. It with a long throw and drives them off ing Komi under the wreckage. Dave is clear that she is fond of him and the ranch, winning the admiration of drags the Indian girl out from the that she despises the "Dandy," who Kathleen, Ted's sister, who is now debris and she expires in his arms, steps from behind a bush and con- disgusted with her suitor, T. Edger- first telling him that the wrath of fronts hex* as soon as Huntley is out ton Tyler, quick on the guitar but the Spirit is satisfied in her death, sight. She tries to get rid of him. slow on the gun. Watching the whole of and that he and Jean may enjoy the forces an embrace, she screams; affair he has done nothing. She He rich treasure of the Aztecs, the secret Huntley comes to her rescue, but Ada, spurns him and tries to embrace the of which is in the Winking Idol. fearing for his life if he is forced to brave man, Molly. Lange, who has possession of the the gun man, pretends that the The next day Kathleen and T. fight Idol, overhears and breaks the image, has a fight to embrace her. Edgerton go to the bank for the week- man thawing forth a map, which he fol- Huntley goes away crestfallen. ly a role. To restore himself to P Y lows to a cave. Here he is stopped The next day Huntley hears that the her good graces he pays the three T rob- by Dave w ho fights him. Lange es- "Dandy" is suspected of a bank roughnecks to hold them up on the sher- capes into a cave, going through the bery and is being hunted by the road and then allow him to make a where the labyrinth, followed later by Jean. ' rides to the school grandstand play by beating them up. iff. He They both lose their way. Lange finds "Dandy" is pressing his attentions They keep their promise by waylay- blusterer the hall that leads to the treasure, upon the girl. He slaps the ing and robbing them but double-cross bluff and then he sees Jean and accosts her, in the face, calls him a big him on the rest of the scheme, making "Dan- urging that she give up Ledbetter and rides off, hotly pursued by the off with the girl, from whom they try share the immense treasure with him. dy" whom he disarms and then en- to get the money with threats. Molly, the She struggles. Dave sees them and gages in fistics to a finish while seeing the fracas, rides up behind goes after Lange, who escapes into posse, headed by the girl, them and gets the drop. She holds sheriff's the darkness of the tunnel, from wT hich after them. them at bay while T. Edgerton brings dashes his luminous eyes shine, proving that Huntlev knocks out the Dandy Ted, who routs them. Kathleen hails teller as he is the "Owl," wanted for years who is identified by the bank Molly as a brave man, falls on her the for thieving. Pressed by Ledbetter, the bandit, and Huntley receives neck and accidentally pulls off her he goes farther into the tunnel and but objects to his being ar- wig, revealing to Ted his future wife. reward falls through a rotten bridge to his rested under the name of the Pecos death, carrying with him the secret Dandy, as he claims to be that re- "THE COLLEGE YELL" of the Aztec treasure, the loss of nowned personage himself; which is all which Dave and Jean have no time to right with Ada as long as she be- Blue-Bird One-Reel Comedy regret, as long as they have each comes the wife of that hero fellow. Featuring NEELY EDWARDS other. GOOFUS M C N U T T, arriving "TAKING THE HEIR" around. He tells a group of friends home from college, meets a of his dilemma and they agree to stop the charmer on the way to his house One-Reel Blue Bird Comedy any bearded men from entering The who has run out of gas on the road. church until after he is wed. Featuring CHARLES PUFFY bride's He helps her out and they fall in love first man who appears is the the minister, at first sight, making a date to meet in LAWYER gives his assistant father and the next is the park at three. At home Goofus orders to serve papers on Puffy both wearing beards. They are bound A friend and thrown into separate and his father, Rufus McNutt, start on his wedding day. A and gagged server gets a football game in the living room and in the lawyer's office tells Puffy over rooms while the process and chases wreck the house. Rufus tells Goofus the phone that a bearded man will by them without being seen place with the that he is to meet his future wife at stop his wedding. Puffy opens the Puffy all over the the three. Rufus escapes to keep his date door to go out and sees a bearded man papers. Finally bested, Puffy takes he will in the park. Charmette's mother tells facing him. He slams the door and lawyer's note and reads that if he is married her that she is to meet her future hus- goes, nut another way. The man turns lose his inheritance band at three. She too gets away and out to be the janitor leaning on his before six o'clock. and keeps the tryst with Goofus. Rufus mop, which looks like a beard. On It is exactly six. The minister and the and the mother search the town for the way to the church Puffy sees a the irate parent are released the disobedient heirs. They are caught bearded man every time he turns party goes on. — Putting Power/

Years of consistent newspaper publicity—pages upon pages of sport write-ups broadcasts of big college events easy tie-ups with dozens of articles and publications—plus the natural drawing power of a snappy, dash- ing, clean-cut picture series of our modern youth give these pictures a pulling power that spells big profits.

With these smashing titles:

1. Benson at Calford

2. Fighting to Win 3. Making Good

4. The Last Lap 5. The Cinder Path

6. Flashing Oars

7. The Relay

8. Fighting Spirit

9. Around the Bases

10. Breaking Records

From the stories by CARL LAEMMLE JR. starring George Lewis

with Hayden Stevenson and

Dorothy Gulliver

10 of them—2 reels each

Directed by Wesley Ruggles

Universal Short Product First Run Class! All Headed Your Way!

housands Universal fans. Constantly being sold by CarJ Laemmle's C o 1- umn in The Satur- day Evening Post, Watch Liberty and Photo- This play — each the Column finest and most widely read magazine of its kind. Your local newspaper advertising will do double duty when backed by this national campaign. Your cash register will work e « " «ien . twice as hard on T goe „ Universal nights. Play Universal Pic- tures and get in on this sweet proposi- do s nothing, tion. a£u?Tf'' ca „

" £ "'" •* <^E J~" p"^

" "* '«««• ,

Br «ov« E u^"'"' 3was -4 ^^5^You Girif,,Hemmle The column at the left appears in The Saturday Evening Post of August 21st and Liberty of Aug- ust 28th. **' *•» for* Clt, Ad Wo. 2S0