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Procurement In Educational Publishing Public Disclosure Authorized 4~~~~~~~~~ --- ~g X--4inG [obal .. .. r Perspective CapacityBuilding I g -7 and Trends DeC. sq8 Public Disclosure Authorized N-~ - Public Disclosure Authorized 5Ihobhaim~5)os,,ilc -0- Editor Public Disclosure Authorized Educational PubLishing in Global Perspective Capacity Building and Trends Shobhana Sosafe Editor The World Bank Washington, D.C. © 1999 The International Bank for Reconstruction and Development /The World Bank 1818 H Street NW, Washington, DC 20433, U.S.A. All rights reserved. Manufactured in the United States of America. First printing December 1998 Cover design by Suzanne L. Luft of Communications Development Inc. The photographs illus- trate three of the many issues in educational publishing that are discussed in the text (from top to bottom): distribution of books in rural areas (a school class in a mountainous region of Bhutan, by Curt Carnemark); equal accessto education (girls reading in Liberia, by YosefHadar); and education in the 21st century (students using computers in Brazil,by Francis Dobbs). The findings, interpretations, and condusions expressedin this volume are entirely those of the authors and should not be attributed in any manner to the World Bank, to its affiliated organi- zations, or to members of its Board of Executive Directors or the countries they represent. The material in this publication is copyrighted. Requestsfor permissionto reproduce portions of it should be sent to the Office of the Publisher at the address in the copyright notice above. The World Bank encourages dissemination of its work and will normally give permission promptly and, when the reproduction is for noncommercial purposes, without asking a fee. Permission to copy portions for classroom use is granted through the Copyright Clearance Center, Suite 910, 222 Rosewood Drive, Danvers, MA 01923, U.S.A. Libraryof Congress Cataloging-in-PublicationData Educational publishing in global perspective : capacity building and trends / Shobhana Sosale, editor. p. cm. Papers presented at a meeting held at the World Bank, Washington, D.C., Sept. 9-10, 1997. Includes bibliographicalreferences. ISBN 0-8213-4254-1 1. Educational publishing-Congresses. I. Sosale, Shobhana, 1963- . II. World Bank. Z286.E3E35 1998 070.5-dc2l 98-47265 CIP Contents FoREwoRD vii PREFACE ix Introduction 1 Shobbana Sosale POLICIESFOR THE LONG-TERMPROVISION OF EDUCATIONALMATERIALS 11 National Policies for the Book Sector 13 Diana Newton The Role of ADEA in Sustainable Book Development 19 Carew B. W Treffgarne Toward Literate Societies: Publishing in Local Languages 24 Ingrid Jung Supporting Educational Materials Programs in Developing Countries: SIDA's Experience 34 Maria Stridsman The Texto Unico Policy in Colombia 40 Gaston de Bedout Moving toward Private Sector Publishing in Eastern Europe 45 Frances Pinter Long-Term Book Provision in C6te d'Ivoire 63 Laurent Loric The Transition to Privatization in Publishing: Ghana's Experience 71 Richard A. B. Crabbe A New Textbook Policy in Tanzania 86 Maria Stridsman .i.i iv EDUCATIONALPUBLISHING IN GLOBALPERSPECTIVE: CAPACITY BUILDING AND TRENDS Textbook Publishing Policy in C6te d'Ivoire 89 Amedee Couassi-Ble Discussion on Policies for the Long-Term Provision of Educational Materials 97 FINANCE AND BOOK TRADE ISSUES 101 Local and Foreign Partnerships: Attracting Foreign Investment 103 Marc Moingeon Donor Support for Book Imports 106 Laurent Loric Donor Support for Textbooks in Africa 115 Brigid O'Connor Cross-Border Book Trade: The East African Experience 123 James Tumusiime Does Cross-Border Book Trade Work? The Case of Mexico 126 Carlos Noriega PROCUREMENT, PROTECTION, AND COPRGHT 131 Who's Afraid of Printing Textbooks in Romania? 133 Daniela Papadima Textbook Procurement in Bolivia 136 Luis Henrique Lopez Enhancing the Role of Local African Publishers in Book Procurement Schemes 139 Chief Victor Nwankwo World Bank Procurement Guidelines for Textbooks 144 Sverrir Sigurdsson The Roles of Protective Procurement Policies and Financial Subsidies 146 Marc Moingeon Supporting National Publishers: Macmillan's Experience 149 Ian Johnstone Supporting National Publishers: Macmillan Kenya Publishers 152 David Muita Some Aspects of Copyright Issues 155 Ian Taylor Discussion on Procurement, Protection, and Copyright 158 CONTENTS V THE ROLE OF PUBLISHING PARTNERSHIPS 163 Commercial Publishing Partnerships 16S Diana Newton A Publishing Partnership between Canada and the Caribbean 169 Ian Randle A Publishing Partnership between the United Kingdom and Namibia 173 Robert Sulley A Publishing Partnership between France and Francophone Africa 177 Hamidou Konate A Global Partnership Experience: EDICEF in Cameroon 180 Laurent Loric Local Publishing Industries in Foreign-Dominated Markets: From Embryo to Full Growth 186 Brian O'Donnell Fostering a Viable Local Publishing Industry: A Development Agency's View 189 Carew B. W Treffgarne THE PUBLISHING INDUSTRY IN THE TWENTY-FIRST CENTURY 193 The Role and Place of Electronic Publishing in Developing Countries 195 James Smith What Have We Learned, What Does It Mean, and Where Do We Go from Here? A Summary Discussion 206 James Socknat, David Ballands, Masuka Sauliere, Philip Cohen, and Sverrir Sigurdsson ANNEX. CONFERENCE PARTICIPANTS 213 INDEX 219 Foreword T he chain of stakeholders associated with educational books is long and impressive. By contrast, our information and knowledge about the educa- tional book publishing industry has been fragmented at best. Huge amounts of funds in the form of aid (loans or grants) are being channeled to support the ulti- mate objective of putting educational books into the hands of end users. Given our limited information, we should now pause and ask the question: Are current processes effective? Do we know enough about the educational book industry to claim that we have helped to promote literate societies? The experience in this regard has been mixed. With the objective of better understanding the chain of actors associated with educational books, stakeholders from different parts of the world were invited to share their book industry experiences at a seminar, September 9-10, 1997, at World Bank Headquarters in Washington, D.C. Invitees included representatives from pub- lishing houses and publishing associations in both industrial and developing coun- tries, as well as donor representativeswith a strong interest in developing publishing capacitlies in developing countries. A small organizing team comprising Sverrir Sigurdsson,Shobhana Sosale,and Philip Cohen worked together over a three-month period to organize the event. The organizing team is grateful to the host of contributors who suggested pre- senters and potential sources of funding to make this event a success: Ingrid Jung (German Foundation for International Development, Germany); Diana Newton (Newton Smith International Ltd., Canada); Brigid O'Connor (British Council, Lagos, Nigeria); Carol Priestley (ADEAWorking Group on Books and Learning Materials); Maria Stridsman (Swedish International Development Agency-SIDA, Sweden); Ian Taylor (British Publishers' Association, United Kingdom); and Carew Treffgarne (U.K.Department for International Development-DFID, and represen- tative of the Associationfor Development of Education in Africa-ADEA-Working Group on Books and Learning Materials). Funding for many external participants and presenters was provided by SIDA (Sweden), the British Council (United Kingdom), the Dag Hammarskj6ld vii Vii EDUCATIONALPUBLISHING IN GLOBALPERSPECTIVE: CAPACITY BUILDING AND TRENDS Foundation, the Soros Foundations (Hungary), Macmillan (United Kingdom), the British Publishers' Association (United Kingdom), French Cooperation (France), and the United Nations Educational, Scientific, and Cultural Organization (UNESCO). To these organizations, we give you our sincere gratitude for supporting the semi- nar, which would otherwise have been a vastly scaled-down event with lesser impact. To the many others who are too numerous to list here, we owe you our thanks for participating, encouraging, and funding your counterparts to participate. To the publishing professionals who made presentations at the seminar, we appre- ciate your generosity in sharing your experience and knowledge. We share your commitment to providing more books, better books, and affordable books to school children in our client countries. David de Ferranti Vice President Human Development Network World Bank Washington, D.C. Preface H enry Chakava (managingdirector, East African Educational Publishers, and chairman, African Publishing Institute), described the two-day seminar on educational book publishing in a report to the BellagioPublishing Network Newsletter. The seminar, appropriately titled "Understanding the Educational Book Industry," was the brainchild of Sverrir Sigurdsson,a long-time senior opera- tions officer,who has criticallylived through the system, and ably chaired by James Socknat,also a senior World Bank officialwith first-hand experienceof working in most of ithedeveloping world. It attracted 63 participants,including a number of World Bank task managers. External guests included publishing practitioners, government officials, other multilateral donors and inter- mediaries,and United Nations and other developmentagencies. Philip Cohen, WorldBank consultanton textbooks, was at hand as facilitator and recorder. And so, where do we go from here? In the spirit of creating knowledge, the first step toward information dissemination was
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