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Final Program EASM Summer School Visit us on: Feel free to contact us: WWW.EVENTSGB.COM/EASM-SUMMER-SCHOOL [email protected] / [email protected] Events GB Calle Pintor Juan Gris, 3 1ºB Derecho 29020, Madrid Spain +34 915 563 806 www.eventsgb.com Welcome to the EASM Summer School 2018 The EASM School is a great opportunity for students and practitioners to enrich their degree with new insights in the field of International Sport Management and Marketing. Participants have the chance to build up their own international network within the sport business and to make new friends from all over the world. With the EASM Summer School 2018 being in Madrid the students will have a wonderful chance to experience a hotspot for Sport Management with two huge football brands in town and a great opportunity to enjoy academic and social Prof. Dr. Herbert Woratschek highlights. Head of the EASM Summer School Committee, Professor at the University of Bayreuth, Germany Welcome to Universidad Europea de Madrid I very proud that the EASM Summer School 2018 will be at the Universidad Europea de Madrid. Thats a fantastic opportunity for our Sports Management Degree students for knowing international students who have the same vocation. Our School of Sports Science is the only in Spain which has a Degree in Sports Management and this event is very important for improving our relationship with other Universities and other students in this area. I sure that it will be an amazing experience for everyone. Dr. Francisco López Varas Dean of the School of Sports Science, Universidad Europea de Madrid Welcome to the EASM Summer School 2018 "EASM Summer School builds a platform for students, practitioners and researchers to get together and discuss various perspectives of international sport management. Lectures not only cover latest state of the art research but also practitioners' insights in the field of sport management. High class academic and Prof. Markus Buser social program will contribute to the great success of Academic Coordinator of the EASM Summer School 2018 in Madrid." EASM Summer School, Professor at the University of Bayreuth, Germany Welcome to Events GB The 9th EASM Summer School is a great opportunity for University students to broaden their knowledge in Sports Event Management as well as to increase their international networking while exploring and enjoying sports events in one of the vibrant cities of Europe. I`m enthusiastic to present the 9th edition of EASM Summer School and to provide one more time an unforgettable experience to the participants during their career. Gerardo Bielons Events GB Director Academic Host As a leader in the private higher education sector in Spain, Universidad Europea is a highly regarded academic institution committed to innovation, with over 16,000 students. Its mission is to offer its students a holistic education, training leaders and professionals that are equipped to respond to the needs of a global world, adding value to their professions and contributing to social progress through the application of an entrepreneurial spirit and a commitment to ethics. Module overview Title Fascination of International Sport Management: Discover, practice and experience Responsible Organizer Gerardo Bielons (under supervision of the EASM Board) Learning Outcome Overview of international sport management in the field of brands, marketing and sport events. Content Introduction International Sport Management Sport Marketing & Consumer Behavior Sponsoring vs. Ambush Marketing Brand Management in Sport The Sport Value Framework & Innovations in Sport Management Sport Business Intelligence Sport fans & Fan Relationship Management The Special Features of Sports Clubs as Small and Medium –Sized Enterprises Broadcasting rights of football clubs and financial operations. UEFA financial fair play Teaching Methods Distance learning (for preparation), lectures, group work, student presentations Student Eligibility Bachelor student, minimum second year or master student Teaching Materials Reading materials to prepare for the course (distance learning), presentations, case studies Examination Written exam (1 hour) at the last day of the EASM Summer School Workload Preparation 140 h. Lectures 40 h. Total 180 h. ECTS 6 Time Wednesday, 16th Thursday, 17th Friday, 18th Saturday, 19th Sunday, 20th 07:00 - 8:00 Breakfast Breakfast Breakfast 8:00 - 8:15 Breakfast 8:15 - 8:30 Metro to Goya Station 8:30 - 8:45 Shuttle to Universidad Europea de Madrid Shuttle to Universidad Europea de Madrid Shuttle to Hotel Senator Barajas 8:45 - 9:00 9:00 - 9:15 9:15 - 9:30 Time to study for the exam 9:30 - 9:45 Lecture IV: Pedro Miguel Diaz Ridao Excursion Sport Innovation: Microsoft Global Sports Innovation Lecture VIII: Aila Ahonen 9:45 - 10:00 Center 10:00 - 10:15 10:15 - 10:30 Final Exam 10:30 - 10:45 Individual and Groups Arrivals Coffee Break (Building C) Shuttle to Caja Mágica 10:45 - 11:00 Coffee Break (Building A) 11:00 - 11:15 11:15 - 11:30 11:30 - 11:45 Lecture V:Markus Buser Metro to WiZink Centre Excursion Sport Venue: Caja Mágica 11:45 - 12:00 Lecture IX: Risto Rasku 12:00 - 12:15 12:15 - 12:30 12:30 - 12:45 12:45 - 13:00 Networking Lunch Time (Building A) Networking Lunch Time Networking Lunch Time (Building A) 13:00 - 13:15 13:15 - 13:30 13:30 - 13:45 Shuttle to Escuela Universitaria Real Madrid Basketball Match La Liga Endesa: Movistar Estudiantes vs. Herbalife 13:45 - 14:00 Gran Canaria EASM Summer School Presentation: Gerardo Bielons & Welcome UEM Dean Shuttle to Wanda Metropolitano Stadium 14:00 - 14:15 Time for Case Study Preparation Francisco López Varas Case Study Introduction and 14:15 - 14:30 Time to work in Groups 14:30 - 14:45 14:45 - 15:00 Coffee Break (Building A) 15:00 - 15:15 Lecture I: Guido Schafmeister Tour Wanda Metropolitano Stadium 15:15 - 15:30 Break time 15:30 - 15:45 15:45- 16:00 Break time Lecture VI: Risto Rasku Presentation Case Study Poster Presentation- Self evaluation 16:00 - 16:15 16:15 - 16:30 Shuttle to Santiago Bernabeu Stadium 16:30 - 16:45 Lecture II: Diego Martinez Coffee Break (Building C) 16:45 - 17:00 17:00 - 17:15 Lecture VII: David Ritpath Leisure time in Madrid (Recommended to visit Madrid de los 17:15 - 17:30 Austrias) Shuttle to Hotel Senator 17:30 - 17:45 Lecture III: Pablo Burillo Tour Santiago Bernabeu Stadium 17:45 - 18:00 18:00 - 18:15 18:15 - 18:30 Shuttle to Hotel Senator Castellana Shuttle to Hotel Senator Castellana 18:30 - 18:45 18:45 - 19:00 19:00 - 19:15 19:15 - 19:30 19:30 - 19:45 Leisure time opportunities in Madrid 19:45 - 20:00 Discover Madrid at Night 20:00 - 20:15 Time for Case Study Preparation 20:15 - 20:30 Leisure time opportunities in Madrid 20:30 - 20:45 Farewell Dinner at RealCafé Bernabeu 20:45 - 21:00 21:00 - 21:15 Typical Spanish Dinner: Museo del Jamón 21:15 - 21:30 21:30 - 21:45 21:45 - 22:00 Lecturers Markus Buser Risto Rasku Aila Ahonen Guido David Ridpath Pedro Díaz Schafmeister Diego Martinez Pablo Burillo Ridao Senior lecturer at Senior lecturer at Senior Lecturer at Senior lecturer at Senior lecturer at Economic Control Senior Lecturer at Universidad University of JAMK JAMK University Senior lecturer at Ohio University Sport Department at La Universidad Europea Bayreuth University Sport and Society Management Liga Europea Initiative Academy Bayreuth Sport Sposorig Does the Live Leadership in Fro Custoer City Bradig Fascination of La Liga economic Mutua Sport vs. Ambush Sports Experience Relationship ad Sports International Sport Matter? control and Madrid Open: Maageet Marketig Management to Management: Insight of Battling financial fair play Fan Relationship Digital Technology and regulation Economic and Maageet Transformation Comfort to get Social Impact and Sport Butts in the Seats! Busiess Wednesday, 16th How to get to Hotel Senator Castellana from the Airport 7:00 – 13:30 Taxi: can be taken directly at the exit of Individual and Group Arrivals at Madrid Adolfo the terminal and it has a fixed costs of 30€. Suárez Barajas International Airport and Check in at 3* Hotel Senator Castellana Bus: can be also taken directly at athe exit of the airport. At Terminal 1, 2 & 4, you can take bus line 203 will take you to Atocha train station. 1. Once arrived in Atocha train station, take Metro Atocha, go to Line 1 to Pinar de Chamartín. 2. Get off at Tribunal and transfer to Line 10, direction to Tres Olivos. 3. Get off at Cuzco and take the exit: impares 4. To go to the Hotel Senator from here : follow the map on the next slide. Address: Calle de Julián Besteiro, 37 28020 Madrid España Wednesday, 16th How to get to Hotel Senator Map from Metro Station Cuzco to Hotel Senator Castellana from the Airport Metro: From Terminal 1, 2, 3 & 4 to Cuzco Metro (nearest Metro station to hotel) 1) Take the Metro exit at the Airport T1, T2 or T3 then take Line 8, direction to Nuevos Ministerios. 2) Get off at Nuevos Ministerios and transfer to Line 10, direction to Tres Olivos. 3) Destination arrival: Cuzco and take the exit: impares. DOWNLOAD PDFMETRO 4) To go to the Hotel Senator , follow the map MAP AT: shown. www.metromadrid.es Suggestion: OFFICIAL APP of Metro: Buy a metro tourist card for 5 days, it costs Android & Apple 26,80€. You can buy it on the ticket machines at the DOWNLOAD: Meto de entrance of any Metro station or directly from the Madid Ofiial Airport. Wednesday ,16th Lectures 13.30 – 14.00 Shuttle to Escuela Universitaria Real Madrid Opening EASM SUMMER SCHOOL 2018: 14.00 – 14.15 Gerardo Bielons Adress: Av. de Fernando Alonso, 8, 28108 Alcobendas, Madrid Wednesday, 16th Lectures Welcome speech by UEM Dean: 14.15 – 14.30 Francisco López Varas 14.30 – 15.45 Lecture I: Guido Schafmeister Fascination of Iteratioal Sport Maageet 15.45 – 16.15 Break time Adress: Av.
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