lectronicElectronic RetailingRetailing Association Association July 2014 Europe
Executive Director's Welcome Contents Page Dear Members Executive Director's 1 We are very pleased to present the first edition of the re-launched Welcome ERA Europe News to you. Chair Quarterly Report 2 In this newsletter you will find quarterly updates of the daily work of Committee Bulletin: 3 the board and its committees. We will keep you informed on Government Affairs developments on the self-regulatory side. Government affairs will give you an update on the latest developments in Brussels as well Committee Bulletin: 5 as major national issues impacting our members. In the contributor Self-Regulation section we will give you the latest insights to the European Report: Vienna 6 teleshopping industry. This edition is of course focused on the Conference 2014 Electronic HomeShopping Conference 2014 which took place in
Vienna at the end of June. We review the conference statistics but Article: Conference 9 Voices also deliver impressions as well as a summary of the sessions. Members who were unable to attend will find out what they missed. ERA Europe News 9 Submission Guidelines I would particularly like to thank the volunteer contributors to this edition. Without their input we would not have been able to create Article: Behind the 10 an interesting newsletter with the means available to our scenes of the Vienna organisation. Maybe you will find some inspiration from the first Conference edition to become a contributor yourself or to appoint a colleague Introducing some of 11 as contributor. We and all our readers would highly appreciate that. the new ERA 2014
Since January, when we were together in Munich for the Board of Directors Membership Meeting, finance has been in our focus. The 2014 Upcoming ERA Events 13 forecast clearly shows that we are on a good path to financial in the U.S. consolidation. Board elections have taken place and we are Article: How to meet 14 pleased to welcome Gilles Labouyrie from Teleshopping and Manos the expectations of Markakis from Telemarketing as new board members. Leaving the the French customer board are James Keegan from QVC UK as well as Nathalie Pijcke of tomorrow? from Intersourcing. Nathalie chaired the membership, communication and conference committee and will be followed by Advertising Rates 14 Maja Umek who is the new elected Chair of that committee. We are Interview Member 15 also pleased to have found a successor for Mike Wells, Chairman - Company: Mediashop Isabelle Fournier from Ventadis has been elected as Chair Elect and will follow Mike when his term is over at the end of June 2015. Article: The Spanish 16 Our attention now turns to visibly changing the appearance of the television industry Association, as we will now begin work on the structure, look and takes a turn for the feel of our websites. worse Industry News 17 So please enjoy your reading. Contributors to this 19 Best regards, issue of ERA Europe Dr. Julian Oberndörfer News Membership FAQs 20 Executive Director Impressum 21 Electronic Retailing Association Europe
ERA News July 2014 the financial result (on which we Parchent (our self-regulation Chairman’s rely for the Association to exist) Officer) and Jean-Camille, who looks promising. But the numbers chairs the self-reg committee, for Report tell only a part of the story. Having their enthusiasm and good sense by Mike Wells spoken with many attendees in pushing through this during and after the conference, it programme. would seem that Vienna was also It gives me great pleasure to be a qualitative success. The hotel We ran a session on able to write the Chairman’s was great in many ways and counterfeiting at the Vienna Quarterly Report in the first served our purpose. The formal conference as this is a real edition of our new ERA sessions were generally well problem affecting many members Newsletter. Our aim is to use the attended and there was a happy across Europe. With Board newsletter as a vehicle and a and lively “buzz” around the social approval, we are now setting-up a forum to keep members up to events. So very many thanks to task-force to focus on this issue. date with events and issues that everyone who worked hard before The objective is to gather ”best are relevant to the teleshopping and during the conference for practice” on the subject from industry across the continent and contributing to this success. Bring across the continent and deliver also give member companies the on Barcelona! this to members in a format that opportunity to share successes, gives you some practical and problems, news and other Membership of ERA Europe proven measures that can be information with fellow members. should be more than just having implemented locally to help you So we look forward to your the opportunity to attend good tackle the problem. contributions! conferences and I believe that you should expect an additional May I end by wishing you all a The last twelve months have a return on your annual successful twelve months ahead seen a number of changes for the membership fees and I hope that and look forward meeting again association, not least the the ongoing work in both the self- next year in Barcelona. installation of a new management regulation and government affairs team with yours truly succeeding Best regards, arenas provides this. John Mills as Chairman (a hard Mike Wells act to follow), Julian Oberndörfer Regulation, in terms of taking over as Executive Director advertising, consumer rights and Chairman ERA Board and Ken Daly stepping into the distance-selling legislation is of Directors/Chair Treasurer’s role. In addition, we something that affects us all and ERA UK Chapter now have a new conference our government affairs management company, with Eva programme seeks to ensure that Horbach and her team at the teleshopping industry across Economic Marketing replacing Europe is not only informed but Nancy Barkan and doing a can also influence regulators at a fantastic job organising our recent national and pan-European level. Vienna conference. I would like to The past twelve months have think that we have a strong, able been fairly quiet in terms of new and committed Board of Directors regulations but with the recent managing the Association’s change in the make-up of the business and I would like to European parliament we can personally thank the Board for its expect activity in this area and hard work, initiatives and support must be sure that we stay on the over the past year. ball. To many members, the annual Self-regulation has always been a conference is the highlight of the core aspect of the Association. By Association’s year. Following the trying to ensure that members’ success of the Rome conference advertising and customer service in 2013 we certainly faced a is compliant can only benefit the challenge to repeat or even better industry as a whole in terms of its the success at this year’s event in perception by both regulators and Vienna. Looking purely at the the public. This year we have stats, it would seem that we met seen the introduction of the Shop that challenge, as attendee With Confidence initiative and I numbers were up on Rome and would like to thank Klaus
Page 2 of 21 ERA News July 2014 the advisory committee of the European standards Committee European Audiovisual Observatory - Council of Europe. EU privacy laws will apply to U.S. Bulletin: The EAO collects all data companies who do business in accessible from the European Europe. Government media market. (On 30. May 2014) EU Justice Ministers reached a partial Affairs European election agreement on planned new data privacy laws, but they still by Julian Oberndörfer The most important event in the disagree about how to implement first half of 2014 was the election them. ERA Europe´s activities in of the European parliament and Government Affairs aim first of all the following endeavors to find a Ministers agreed on the rules that to monitor legislator activities in common candidate for the govern international data Brussels. Two filters are then Presidency of the European transfers and on the territorial applied – relevant activities for the Commission. scope of the data protection teleshopping industry and those regulation. In short, EU data Source/More information: activities where we believe a protection laws will apply to non- http://www.results-elections2014.eu/en/election- direct lobby activity from ERA will results-2014.html European companies if they do influence the result. business in the EU. The existing In addition, the quest for the new laws weren’t clear on this point political leadership slowed down the political activities in Brussels, Source/More information: as the administration will have to http://www.pcworld.com/article/2361060/new-eu- privacy-laws-will-apply-to-noneuropean- Our network starts in Brussels make adjustments according to companies-in-the-continent.html with the FEDMA, the Federation the focus of the new political leaders. Europe and US edge closer to of European Direct and data protection deal: European Interactive Marketing, where ERA Union citizens whose personal is a member. FEDMA is our European agenda data is transmitted to U.S. law primary contact point to other enforcement authorities could associations, politicians and other The main issues tackling Europe from our perspective were : soon have the same legal sources regarding legislative protections as U.S. citizens, the activities. Data Protection European Commission said Wednesday. Plans have been unveiled to remodel a proposed 'one stop Source/More information: http://www.pcworld.com/article/2367840/europe- shop' regulation of data and-us-edge-closer-to-data-protection-deal.html. protection in the EU ERA Europe is also a member of Right to be forgotten EASA – the European Advertising A new system for regulating Standard Alliance. As a non-profit businesses' data protection in the The European Court of Justice organization based in Brussels, it EU is being considered by EU ECJ ruled against Google in the brings together national ministers, with plans that would case of the right to be forgotten, advertising self-regulatory allow companies to engage with taking into account personal organizations (SROs) and just one data protection authority interest vs. the protection of organizations representing the (DPA) in the trading block set to individuals. Important to know is advertising industry in Europe and be heavily amended. that the data is not erased but will beyond. ERA- Europe is a Source/More information: not be displayed in the search member in order to promote but http://www.out- engine where the ruling applies. also to develop its self regulation law.com/en/articles/2014/june/plans-unveiled-to- remodel-proposed-one-stop-shop-regulation-of- The ECJ ruled that: program within this organization. data-protection-in-the-eu/ Safe Harbour “An internet search engine operator is responsible for the Another issue is the Safe Harbour processing that it carries out of discussion. This means, that personal data which appear on personal data may only be web pages published by third transferred outside the EU, if the parties”
ERA Europe is also a member of level of data protection fulfils Source/More information:
Page 3 of 21 ERA News July 2014 ERA Europe Officers and Committee Chairs 2014
Chairman ERA Board of Directors/ Chair ERA UK Chapter Mike Wells Director Zestify Media Ltd.
http://curia.europa.eu/jcms/upload/docs/applicati Source/More information: on/pdf/2014-05/cp140070en.pdf http://ec.europa.eu/justice/newsroom/consumer- Chair Elect marketing/news/140613_en.htm Audio Visual Media Isabelle Fournier Moreover the Commission has Deputy Managing Director Service Directive (AVMS) stated a Consumer Rights Best of Shopping-Home Shopping Regarding the AVMS, Audio Awareness Campaign. Service Visual Media Service Directive Consumers should be aware of (TV directive) no further official their rights under EU law so they activities can be reported. For the can use them every day, when Executive Director ERA moment, DG Connect of the EU shopping online or on the high Europe commission is leading media talks street. That's why the European Julian Oberndörfer with different interest groups who Commission has organised a were invited to give their views on campaign informing citizens of specific aspects and regulations their rights under EU consumer of the directive. ERA Europe´s Treasurer law and pointing them to the right last activity was the response to Ken Daly places where they can get advice the green paper of the EU and help in case of questions or CEO, JML Commission “PREPARING FOR problems. A FULLY CONVERGED AUDIOVISUAL WORLD: The Consumer Rights Awareness Chairman Government GROWTH, CREATION AND Campaign (2014), which runs Regulation Committee VALUES” sent to the commission from 17 March – 31 December in Autumn 2013. 2014, aims to increase the Nicola Gasperini general knowledge among traders CEO, HSE24 Italy Consumer Rights and consumers of EU-wide consumer rights, that stem mostly The consumer rights directive from national transposition of EU Chairman Self Regulation th came into force on June 13 2014 directives. Committee “Good news for Europe's more Particular focus will be on the Jean-Camille Raymond than 507 million consumers: as of Consumer Rights Directive, the CEO, Best of TV 13.06.2014, new EU legislation Unfair Commercial Practices will bolster their rights throughout Directive, the Unfair Contract the European Union. The new EU Terms Directive and the Self-Regulation Officer Consumer Rights Directive, which Consumer Sales and Guarantees has now entered into force, Directive. ERA Europe strengthens consumers' rights Source/More information: Klaus Parchent wherever and whenever they http://ec.europa.eu/justice/newsroom/consumer- shop in Europe – online or on the marketing/events/140317_en.htm high street. Businesses will also benefit from these new rules Chairman Conference & which create a level-playing field, Membership Committee making it less costly for traders to Maya Umek offer their products and services Director of Product Sourcing and to consumers across borders.” Development, Studio Moderna
Page 4 of 21 ERA News July 2014 self regulation seal which is Committee directly linked to the 'Shop with Confidence' website. Bulletin: In addition to the seal itself the ERA Europe members are offered Self-regulation an educational TV-spot which by Klaus Parchent was produced by ERA member JML. This spot aims to describe Trust vs. short-term gain – the content of the programme by creating a gut-feeling of trust with The ERA Europe Self the customers who shop at Regulation Programme members displaying this seal on their website. The self regulation programme is one of the core benefits ERA Other members like QVC Europe is offering to its members. Germany regularly show and The combination of commitment mention the seal within their live- Lots of your fellow ERA to the programme procedures, shopping programme. Members are now using the self regulation seal.... self regulation seal and B2C In the meantime 30% of our website members use the seal including www.shopwithconfidence.eu not the market leaders of the biggest only shows the commitment of markets. As a number of Are you? our members to fair and legal members also signed the trade, it also creates trust with our corresponding license customers and shows agreements, it is to be expected professionalism to the authorities. that the number of seal-users The situation of the self regulation within our members will increase programme at ERA Europe went shortly. through a substantial change in Despite the increasing number of 2012/2013: Klaus Parchent took Check out the benefits on the members who use the seal the ERA B2C website over from Nancy Barkan as Self number of customer complaints Regulation Officer and ERA has been quite stable within the www.shopwithconfidence.eu Europe for the first time directed last months. Most complaints deal its efforts in Self Regulation to the with delivery and refund issues end customers of our industry. which can be solved very quickly. Via the website which was Complaints with regard to launched in 2012, it was ensured substantiation or product quality that the end customer has the remain exceptions. chance to raise complaints about This shows that our members are ERA Europe member companies. taking the commitment of the Self These complaints start a formal Regulation Charter seriously and procedure which all members that they understand that trust is have to comply with. The website more important that short-term is available in English, French, financial gain. German, Italian and Spanish. More languages will follow soon. Klaus Parchent The first initial B2C Self Regulation Officer roll out of the self regulation customer ERA Europe seal took place in the German speaking markets on the occasion of the ERA conference in Berlin in June 2012. Today members of ERA Europe in 13 different countries use the
Page 5 of 21 ERA News July 2014 Vienna Conference Report by Julian Oberndörfer were registered for the keynote speech. Dr. Andreas Only a few days after the conference (+3% over last year). Büchelhofer, former CEO of European Electronic The attendees came from 48 H.O.T., Founder of 1-2-3.tv and HomeShopping Conference 2014 different countries, which is the former Director of E-commerce the impressions are still fresh and greatest variety of international and Marketing at QVC Germany consolidations are still on the way. Europe could ever receive. While gave an outlook on the future of However already we can state, we noticed with a smile, that the media use of the teleshopping that the Vienna conference was a attendance from Europe target group. This was mirrored full success – the number of increased by + 23% we were sad by Vishnu Mohan from Havas attendees have topped Rome and to see, that -25% attendees came Media, Singapore, who looked the feedback was very positive. from the US and Canada. The upon the development in Asia feedback forms we have received Pacific. Finally Christian Müller, It all began with a surprise. ERA did not help us to find an answer from Metrigo, (who stepped in for Europe learned shortly prior to the regarding this loss of attendees. Phillip Westermayer), laid out the Rome conference, that the various new techniques on how current conference team would We also never had as many data is used in e-commerce to end their contract with ERA exhibitors as this year. 15 single out and then individually Europe. So a volunteer team of exhibitors booked 18 booths and address potential new customers Board members (Mike Wells, together with the extra meeting and how these techniques might Nathalie Pijcke, Dieter Schneider spaces, 20 different companies enter television. and the new Executive Director used our show floor to exhibit in Julian Oberndörfer) met early Vienna. July 2013 in Vienna to examine the proposed hotels and have a Also the demand for our Business close look at the prospective new Club tables was greater than conference team. What from the ever. 46 arrangements were outside gave the impression to be taken in comparison to 36 in Left to right: A. Büchelhofer, R. Biggam, E. Segal Rome. “Hotel Metropole Kiev”, proved The three presentations were from the inside to be the perfect then discussed with Dr. Konrad location. The new event team Hilbers, HSE24 Group, Eliot from Economic Marketing also Segal, Guthy Renker US and made a good impression, so we Ross Biggam from the welcomed Anja as the 2014 Association of Commercial Conference Director. Including the Television. new IT- manager, the team had only a short learning curve to assure that registration tools were well integrated with the Panel Sessions accounting so that earlier defaults Excellent sessions were held on Left to right: C. Müller, V. Mohan, K.Hilbers could be avoided. Monday and Tuesday in the Salon The discussion concluded, that During the registration phase, the Schubert the industry expects a fair leveled biggest tension was the fact, that More Information: playing field from the regulation with incoming requests for exhibit http://www.e-homeshopping.org/conference- for all market participants. New or registration, the team could speakers. market participants will enter the hardly judge if registration was 1. Government Affairs session field. The future name of the going well or lagging behind game in a diversified channel is to previous years. By the time the Monday morning started with the implement smart strategies and conference started, the team Regulatory panel. Dr. Alfred to invest money, saved through could be very satisfied with the Grinschgl, Head of the Austrian the digital dividend, in new forms number of registered attendees Media regulatory body gave a of marketing. It is vital that and exhibitors. 367 attendees regulation does not hinder the
Page 6 of 21 ERA News July 2014 development of new digital Counterfeiting panel. Roger on how you need to take care to channels but instead the industry Colaizzi from Venable presented ensure that your clips are must embrace the new an overview of the topic. John compliant with UK regulations. As opportunities and try new forms of Congdon, from Beachbody, consumer protection in the UK marketing. has one of the highest standards in Europe, clearance here is a 2. Self-regulation session benchmark for other European countries. Monday afternoon was devoted to Self Regulation. Jean-Camille John Congdon, Beachbody speaking about the In the further discussion it was Raymond, Chairman of the ERA impact of counterfeiting pointed out however, if a videoclip Self regulation committee, gave in inside perspective on how is adapted for national markets presented the ERA Europe Self counterfeiting affects that the message may be Regulation procedure. Susanne Beachbody's daily business, distorted through an inaccurate Czech from EMOTA, the including estimates on lost translation of the spoken text, so European Multi Channel and turnover, money, time and that it may no longer be online Trade Association, measures to prevent and fight compliant. Justyna disclosed presented the European these criminal activities. The next however, that there is a Trustmark which was recently speaker was Stephen Shackell international training program introduced in European markets. who gave an overview of from Clearcast which is Finally Oliver Gray from EASA, counterfeiting from his accessible free of charge until the European Advertising perspective (Stephen is end of August. Standard Alliance, the Association responsible for Amazon policy More information: for Self Regulatory bodies, and engagement for the EU on a http://www.clearcast.co.uk/international-training/ presented best practice in self number of topics including regulation. He compared the ERA counterfeit goods, product safety Monday Night Networking procedure, in particular with and restricted products). He regard to the EU commission invited industry leaders from ERA Event perspective regarding self to exchange with him to find regulatory standards, and creative solutions to this problem. evaluated the ERA Europe procedures in traffic light colours Finally Tina Osojnik from Studio green, orange and red. In the Moderna reported on the daily latter discussion, Ken Daly from reality in the 'wild east' of Europe. JML joined in to discuss, what All speakers pointed out, that it is can be done to make self- essential to create a relationship regulation relevant to the industry of trust with authorities (e.g. with and especially to the customer. Customs) and educate them on The problem for the European your respective products. Trustmark is that it has to be used We were also reminded how in combination with national essential is to protect your trustmarks and therefore this has products through official registers not helped to reduce the amount (your IP, Patents, Trademarks and of trust marks. Brands). For ERA Europe, the first priority must be to have the members 4. Pre-airing clearance Another conference highlight was themselves use the ERA Self- session the Monday Night Networking Regulation Seal in a prominent Event. The crowd gathered at The last panel session on way. As Ken Daly pointed out, 5.30p.m. at the ERA Europe Tuesday afternoon was led by they have produced a videoclip reception desk. Several guides Justyna Shala from Clearcast, for all UK members. At the next brought the group through the UK. Justyna explained the “co UK members meeting, he will neighbouring park to the tram -regulatory “ character of the daily again encourage all UK members rails where the exclusive and work of Clearcast, which is pre- to use the clip online and even on historic tour tram arrived on time vetting ads before broadcasting. air. at 5.45p.m. She also gave some statistics on 3. Counterfeiting session the most sensitive areas of complaints and showed for Tuesday morning started with the various product groups examples
Page 7 of 21 ERA News July 2014 We were driven around historic After dinner, the rising Vienna to the outskirts, where we temperatures forced us to change Feedback questionnaires arrived at the “Rheinprecht plans and move outside where we Heurigen” in Grinzing. I wish to extend a big thank you to spent a marvelous summer all attendees who invested their evening in the Heurigen, precious time to help us improve the show by filling out the questionnaire. At the time of writing, the forms have not yet been fully consolidated but generally we see – also from the comments given at the show, a very positive reaction. We agree with comments that the ERA websites need to be restructured. Many attendees would also like to accompanied by local musicians see an increase in the number of who played traditional music for exhibitors at the conference. We the group. agree! Thank you for your feedback!
See you in Barcelona! So for all of you who had a great time in Vienna and a successful conference, we are looking forward to see you all next year in Barcelona! Remember to tell all your friends, colleagues and business partners – everybody is However we had some learnings welcome! from that evening: See you all there, In the hills surrounding Vienna, it's an old Viennese tradition to Never trust the weather forecast! Julian Oberndörfer have wine restaurants, who serve Always have a back up for their own-grown wine and good, latecomers and make sure that solid traditional Austrian food. the return shuttle bus to the hotel starts earlier for the early birds!
'Wine down' Tuesday afternoon, the conference ended, with our traditional 'Wine down'. The remaining attendees looked tired but satisfied. The same was true of the conference team including Eva Horbach and Anja Zahner. Due to the weather forecast, we However rumours say, that on decided to reserve places inside, Tuesday night, a few attendees as heavy thunderstorms were took the chance to make sure that expected. they really visited all the night clubs in Vienna.
Page 8 of 21 ERA News July 2014 purpose cleaning product, Conference Shadazzle, which was highly Why not join the ERA recommended to me by Mark Europe News Team? Voices Kühler, (a former colleague and well-known product presenter), We always welcome news who told me where to find it. Exhibition stand or contributions from members. In Jean-Paul was aware that he business lounge table? future, the editorial team will should have taken an exhibition meet four times a year to plan stand as people weren't looking By Amanda Justice the upcoming issues. We are around in the business lounge, particularly interested to hear just holding meetings. This was the not insignificant industry news from your country question that many companies Food for Fun, non-members from market as well as company must have been asking Holland, were promoting an news which could also include themselves at the time of booking innovative pizza oven – for them it important corporate or product the conference. Should their was clear – exhibition stand – anniversaries, as well as recent products be exhibited on a stand they were looking for new senior management or is one or more meeting tables customers so had to show the appointments or open positions. in the business lounge all that is product. Rob Smedema Please note that as ERA is a required? commented that the price of the European organisation that all The answer of course depends on exhibition stand would be worth contributions must be in the purpose of the visit. Many the cost if they just sold one or English. two containers as a result of the companies such as Guthy Submission Guidelines Renker, Tristar, Studio Moderna, conference. The Maverick Consultancy, seem Deadlines for the quarterly The Passat Group, who have a to come to the ERA conference to issues are 7th December, 7th local office in Vienna, decided to network and for the opportunity to March, 7th June, 7th book an exhibition stand as a test meet up with existing customers – September. Please send news to see if exhibiting at ERA was they don't exhibit new products, (in English) and pictures! worthwhile for them in the future. they book meeting tables in the Others like PMG, came all the Don't forget to add your business lounge and show way from Australia to exhibit their biographical data! We need product photos/videos to innovative wall lights. Dr Ho also about 50 words about you for customers on their laptops. Hans came a long way – he exhibits our contributors page van der Garde, Sales Manager, every year so obviously he thinks (Contributors to this issue of Novellia, promised to show me its worth it - he's already booked ERA Europe News) at the back his hottest new product, (a again for next year! of each newsletter (e.g. patented spin mop with two company and country you work chambers) but he was so busy at For buyers and distributors in, your nationality, Member of his meeting table that I sadly looking for products and new ERA for x years, your personal never did get to see it! vendors, there are only so many experience in electronic hours in a day...they quite simply Some large companies with large retailing, etc.) can't meet everyone so might portfolios, like Telebrands, Thane, miss something exciting! Thats Send your copy to: WS and Mediashop, opted to take why more and more voices advantage of private meeting commented that they would very Amanda Justice rooms and showed their products much welcome more product [email protected] by prior appointment only, being displayed at ERA. ALL the creating not inconsiderable We are looking forward to buyers/distributors at ERA look curiosity amongst those without welcome you into the ERA over the exhibition! appointments! Europe News Team! Amanda Justice has over Please note: when sending us your text, Other companies such as JML, ten years experience in the teleshopping industry at you hand over all the intellectual- and Intersourcing and Northern Home Shopping Europe copy rights of your text and pictures. If Response chose to show their GmbH in Germany. In her you send us pictures, please be sure to most recent position as products and held meetings on SVP Merchandising have the required copyrights, and that their exhibition stands. Hardgoods she worked you are able to license them to ERA with many of the ERA Europe. Please note: ERA Europe, as a member companies and nonprofit organisation can and will not Jean-Paul Rusenberg, Managing knows the industry well. Amanda is currently working as a freelance consultant, trainer and pay any royalty for the text submitted. Director of LACO, was looking for project manager, and is responsible for the new quarterly ERA newsletter of which this is the first new customers for his snazzy all issue.
Page 9 of 21 ERA News July 2014 Behind the scenes of the Vienna Conference. by Amanda Justice
Anja Zahner, this year's ERA Conference Director, was fairly relaxed when we met on Monday morning of the conference. The set up of the exhibition and the first day had gone well, the atmosphere was good, the panel Left to right: Sandra Weiser, Anja Zahner, Andrea Thiel of Economic Marketing GmbH discussions were underway and although she had a lot to do, she started in February and got off to expectations to create the took a few minutes to talk about a good start. As learned from desired result. For ERA we the conference behind the previous years' questionnaires, worked intensively with Julian scenes. the prompt reply to attendees Oberndörfer, ERA's Executive mails is very important, so Anja Director, with whom we were in How was the decision made to made it her priority to be available frequent contact during the hold the ERA conference in the 24 hours a day (Monday - Friday) organisation. Lastly, and perhaps Vienna Hotel Intercontinental? and made every effort to provide most importantly, you need to a same day service. have the passion for your work Vienna was the choice of the ERA that helps you to make possible Board. The Hotel Intercontinental Were there any problems with the impossible....every day!” was selected because it offered the hotel? the right capacity, a high standard Will Economic Marketing of service and accommodation at Generally it was very satisfying, although there were some issues organise next years conference affordable rates, and importantly in Barcelona? allowed the Business Club with the hotel reservation link. “It took a whole year to prepare meeting tables and the exhibition The hotel could only hold the ERA the Vienna conference but to see to be kept together. (This was in contingent until the end of April so the result and to see that the response to member feedback as there were some problems for ERA members are satisfied some conferences in the past attendees making last minute makes it all worthwhile. For ERA were spread over different levels.) booking for the Saturday night it is a successful event – it was a The hotel selection team were prior to the conference. Next year, long year of preparation but a also looking for a hotel which members should try to book good one. We would be delighted reflected the flair of the city of before the end of April to avoid to do it all over again”. Vienna – some hotels are so disappointment and/or unnecessary inconvenience. neutral that you can forget where Thank you to the whole Economic you are – not so in the Hotel What is the secret of Marketing team for a well- Intercontinental! organising a successful organised conference. We are Economic Marketing GmbH conference? now looking forward to next years was newly appointed to “Flexibility - it is essential to react conference in lovely Barcelona! organise the ERA Conference quickly to find creative solutions 2014. Did the organisation run for all types of unforeseen Economic Marketing GmbH was founded in 1995 in Munich by Eva smoothly? problems. Of course you need Horbach and offers the complete marketing and project repertoire of a "full-service event agency". Organising a conference is management experience to A strong and competent partner for each always a stony path but after a lot create a professional result as event and customer. The team of of hard work, eventually, about well. Reliability is also extremely Economic Marketing remain true to their two months before the conference principle: "we are big enough to handle important - you need to work your needs and small enough to care". was due to start, everything finally hand in hand with the client to clicked into place. Registration interpret and implement their http://economic-marketing.de
Page 10 of 21 ERA News July 2014 Introducing the 2014 ERA Board of Directors Here's your chance to get to know some of the ERA Board of Directors better and introducing newly elected board members Gilles Labouyrie and Manos Markakis
Rainer Sura Stefano Ghidoni Maja Umek Director CEO Buying Director Multimedia Media Shopping Studio Moderna Reach SpA Development ERA Europe member: 6 yrs QVC Germany ERA Europe member: 10 yrs (from the beginning of Era ERA Europe member: 3 yrs I would never enter this industry without this: Europe) I would never enter this I would never enter this industry without this: I think it is essential to participate in the ERA’s world and European industry without this: Trust in the business model and events in order to understand the I think we’re all a bit of customer focus trends of the business and meet “adrenaline junkies”, creating the the main players The part I like most about my next “Big one”. The excitement job is: The part I like most about my when you succeed is like winning job is: the Olympic gold. And the Variety in terms of technology, opportunities are endless… content, distribution and future Every day a new challenge and digital platforms. the direct response of customers The part I like most about my to what we do job is: ERA Europe is important to me because: ERA Europe is important to me The dynamics of it – every day because: you get to learn new things, try It gives a platform for exchange new concepts, test innovative with European experts of the ERA Europe is an important products and most of all – meet electronic retail business support and offers opportunities the most interesting people. for sharing and comparing with The best ERA Europe Event I've other European actors. ERA Europe is important to me been to so far was: because: ERA is the best arena The best ERA Europe Event I've The Berlin Conference 2012 to meet new people in the been to so far was: industry and to mingle with old In 2014, this is what I want to ERA Conference in Rome friends and share new concepts do for the members of ERA with them. Europe: In 2014, this is what I want to do for the members of ERA The best ERA Europe Event I've The TV world becomes more and Europe: been to so far was: more digital. Key for success is to be found on navigators and I will submit to the board the Marbella and Stockholm EPGs. We need fair conditions for issues that I face in my company In 2014, this is what I want to our contents to get access to to share and find common do for the members of ERA digital platforms. solutions that could be useful also Europe: We need to change for other ERA’s members. I will perspective that ERA events are listen with interest to issues cost, they are investment. submitted by other members of Business in Europe is different the board and I’ll give my than in other parts of the world contribution to find the best and also differences between the solution. markets are much bigger – we need to embrace it and help our members to benefit equally from the activities ERA is engaging in.
Page 11 of 21 ERA News July 2014 Ken Daly Manos Markakis Gilles Labouyrie CEO Managing Director SVP Marketing & Merchandising JML Group Telemarketing S.A. Teleshopping/ Euroshopping ERA/ ERA Europe member: ERA Europe member: Since its ERA/ERA Europe member: creation 19 years 14yrs I would never enter this I would never enter this I would never enter this industry without this: industry without this: industry without this: I believe If we did not have rules and self- what you mostly need to work in A sense of humour! regulation policies. this industry is a keen sense of curiosity (for new products, new The part I like most about my The part I like most about my job is: marketing concepts, new job is: technology, new people,…) The people The creativity part and the together with a deep sense of humility (only consumers know ERA Europe is important to me pioneering feeling, both in the technological and marketing fields what the next Top Seller will be, because: don't try to second-guess them!) It is a superb forum for ERA Europe is important to me because: The part I like most about my networking. job is: developing my team and The best ERA Europe Event I've It is an organization of people discovering new products are the been to so far was: who know the business we are in two main points that bring me joy, and can trust almost all of the fun and a sense of Rome 2013 (obviously) but before members accomplishment. that, Monte Carlo back in the 90’s. The best ERA Europe Event I've ERA Europe is important to me been to so far was: because: It is the best networking In 2014, this is what I want to place. It represents our industry in do for the members of ERA The one I enjoyed most as a Brussels to lobby on our behalf on Europe: location was Rome. As an event it important and relevant affairs was the last Monaco. such as the New AudioVisual Ensure that every member feels Directive and other issues relating that they belong to a dynamic In 2014, this is what I want to to consumer protection. It helps trade association that provides do for the members of ERA create a level-playing ground superb networking opportunities, Europe: across the continent for the gives the most valuable market Protect the industry from pirates members (through the Self data, defends them from any legal and convince existing members- Regulation initiatives) threats and enhances the image producers-suppliers to secure of the industry to their customers. rights of products and videos. For The best ERA Europe Event I've Europe we need to have all been to so far was: I have fond suppliers follow the latest memories of all ERA Europe regulations of the EU and Conferences but the Stockholm publicize the latest regulations to edition in 2011 remains the most all members of ERA, probably successful to me. with the assistance of the In 2014, this is what I want to government affairs committee. do for the members of ERA Enforce the self-regulation Europe: I will do my best to decisions to all existing and future involve our members in strategic members. planning, in the decision-making process and the implementation of the various programmes (Self- Reg, Govt Affairs, Communication, Conference planning, etc)
Page 12 of 21 ERA News July 2014 Mike Hancox Enric Calleja i Richard Whinfrey Vilaspasa CEO Founder/Director CEO Ideal Shopping The Maverick Direct, UK Win Direct Consultancy Ltd.
ERA Europe member: 2 yrs ERA Europe member: ERA / ERA Europe member: I would never enter this ca. 10 years 24 years industry without this: I would never enter this I would never enter this An interest in innovation, products industry without this: industry without this: Optimism and servicing customers. networking and enthusiasm. The part I like most about my The part I like most about my The part I like most about my job is: job is: to have had the chance to job is: Helping companies bring start a company from zero, during new and innovative products to Satisfying customers with great, the worst crisis ever in my life, worldwide markets. innovative products. and learn from everyday problems. ERA Europe is important to me ERA Europe is important to me because: It helps me to find out because: ERA Europe is important to me what is happening in other It provides a structure and because: it is the place where we markets. It allows me to speak to discipline to our industry and all should feel as in our home. regulators and other businesses with a louder voice because I provides representation for the The best ERA Europe Event I've industry on a Europe wide basis. have the backing of a respected, been to so far was: ERA professional trade body. The best ERA Europe Event I've Barcelona, many years ago. been to so far was: The best ERA Europe Event I've In 2014, this is what I want to been to so far was: Stockholm Rome do for the members of ERA and a couple of the ones in Monte Europe: Carlo. In 2014, this is what I want to do for the members of ERA Help the industry to make the In 2014, this is what I want to Europe: next step where we all should do for the members of ERA face that business will never be Europe: I want to help to To be an industry ambassador the same, we are in changing strengthen the credibility of ERA who will represent the best times and ERA Europe should Europe members, with interests of the TV shopping help us to grow in the middle of consumers and regulators, industry across Europe. the dark. through the promotion of the ERA Europe seal and the self- regulation programme.
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Page 13 of 21 ERA News July 2014 and the old television set is being Super U (a retail chain) has been How to meet the replaced by other devices which promoting garden tool rental since has changed the whole viewing last summer. We may come to a expectations of experience. point where we will need to offer those possibilities on part of our the French How do we catch the viewer and assortment to attract the next engage the customer under these generations of customers. customer of conditions? What are their expectations? Apart from our products, offers, services, formats and shows, all tomorrow To restore confidence, companies by Marie-Laure Barrau of which we need to rethink to and brands alike need to work to address customer changing be more transparent, more expectations, we need to make Who is the French customer of authentic and credible. It will not the home shopping experience tomorrow? Consumption habits be possible without reviewing our available anytime, anywhere, on have changed drastically in the producing methods, settings, any device, to satisfy the viewer past ten to fifteen years, led by blueprints and hosts. Too often needs. economic crisis, the rise of new the latter are chosen for their past technologies and their impact on fame which rarely generates The French format of the “daily the spread of information, and to credibility or confidence. program” at 8.30 available only on a lesser extent climate change as TV may suffer from its temporal & well as the new possibilities And why not go outside the TV spatial constraints. which exclude created through genetic set more often, go into real an increasing number of viewers. engineering. Todays customers homes to increase authenticity? have lost their orientation and are Our business is far from being searching for more meaning in long-lasting and we have already their life. Only 30% of French counted on peoples' instincts and consumers have confidence in impulsive buying for years, so, at companies (source: Ethicity, first glance our world will never Conso Responsible 2013). A new cope with green living aspirations. Marie Laure Barrau currently works as Sales consumption ideal has arisen, Nevertheless we may find Manager for Thane Direct anchored in strong values: more inspiration in growing business and is the founder of Direct Response responsible, more durable and models such as: second hand more rational. Consulting (DRC). She goods (see Le Bon Coin, the has over 16 years On the other hand, viewers' success 100% French), or renting experience in the home shopping and (Airbnb: France is 2nd largest DRTV industry. After stepping into digital, habits have also changed, lead by working for a web agency, Marie-Laure the younger generations: 55% of market after the U.S.) which now shares her expertise and researches to the 15-34 year olds, watch video includes all types of goods: from lead the industry into digital multichannel content on their PC, tablet or clothing to household transition to TEMS Commerce: Television, Electronic, Mobile and Social Commerce. smartphone, and no longer on appliances….In France, even their television. 29% of TV viewers have used catch up TV in 2013 (growth of 19% vs. previous year (source: CSA Mediamat You can advertise in ERA Europe News! 2014). 77% of French TV viewers ERA News Rates for Non- 50% Discounted use a second screen while Members Rates for watching TV (Source: Advertising Space Members Mediametrie 2012). So even though watching TV Full page 1.500€ 750€ remains the favorite hobby of French people (86%), ahead of Half page 800€ 400€ surfing on the Internet (79%) and spending time with the family Full column 600€ 300€ (74%) (Source: FPS / IPSOS Marketing - Nov), viewers do not Half column 400€ 200€ watch as they used to: they multitask, spend increasing time For more information on advertising in ERA Europe News, please watching on demand contents contact: Julian Oberndörfer ([email protected])x on
Page 14 of 21 ERA News July 2014 Please describe your business What was the first Member portfolio Teleshopping product that you Running air-time to promote and bought for yourself and is it Company sell our top-selling products with still in use? Interview 15 and 30 minutes shows. For myself I bought a fitness item Starting in TV we develop the which I am still using. with further sales channels on Internet, Telemarketing, Retail and Mail Contact details: Order businesses. MediaShop Holding GmbH, In addition we develop our own Schwarzottstraße 2a, products and shows and only the 2620 Neunkirchen, bestsellers are offered Austria. internationally. T: +43/2635/90190 In which countries is E: y.hellmair@mediashop- Mediashop active? group.com Katharina www.mediashop.tv Schneider Germany, Austria, Switzerland, Hungary, Romania, Czech CEO Republic, Slovakia, Poland Mediashop Holding GmbH What was the most successful Marketing and Sales expert with product ever at Mediashop? 15 years of experience as CEO FlexiWonder Hose - it is still in our Short description of product portfolio Mediashop: What is new and exciting at MediaShop offers millions of Mediashop in 2014? commercial air-time minutes on MediaShop has new exciting television and is successfully products and are increasing in represented in all distribution retail. channels. What is your growth strategy MediaShop is a major DRTV and where? provider in the German-speaking and CEE region and is Retail and Product Management. successfully conducting business in 11 countries throughout Multichannel Media – do you Europe. see this trend as a Problem, a Challenge or a Chance? MediaShop is in the market since 1999 and offers years of We see the Multichannel Media experience. MediaShop is a as a big chance. stable corporation with What are the best things about experienced long-term staff. ERA and what could be How is business going and improved? how satisfied were you with the The ERA fairs are great for sales results last year? networking and are always well We had our best year in our organised. history and with our successful The best thing about ERA is to multichannel strategy we are bring all people of the industry looking forward to the next together to the ERA conventions. successful years. Sales increased by 15% last year, so of course, we are very satisfied.
Page 15 of 21 ERA News July 2014 but also in the hundreds of Outline of possible The Spanish thousands of jobs that it facilitates with actors, presenters, script measures to facilitate Television writers, technicians, publicists, growth production companies, advertising firms, consumer To begin with, the Spanish Industry Takes products companies, etc. The government should take a television industry spurs growth in proactive role in fostering the a Turn for the a country’s culture, helps export a growth of the television industry national identity, promotes the film on the local, regional and national Worse. industry, increases the tax base, level. The Government, via the by Alexander Chacón etc. One of the principal reasons Setsi or CNMV, the agencies that that Hollywood is producing some are currently responsible for Recently the Spanish government of the best films for both the regulating the TV industry on a shut down 9 national television cinemas as well as for the national level, should coordinate stations, one of which my worldwide television industry, is the auctioning of new television company operated. Only 5 years because these production licenses with authorities on a ago, the previous government companies know they will be able local, regional and national level. announced the dawn of the digital to amortize their costs with the The conditions of these auctions age that would herald the strong and vibrant American should be uniform, transparent, technological ability to compress television industry. HBO, fair and fast throughout the television signals thus increasing Showtime, TNT, Discovery country. Moreover, the costs of the number of digital broadcast Channels, etc. are producing transmitting television signals in channels that could be aired to television films rivaling the best Spain needs to be revised as one the consumer free of charge. cinema productions in scripting, of the reasons the audiovisual Before this digital switch-on acting and production values. industry is in its current chronic occurred, Spain had over 800 Other ancillary industries also state; that is, the cost of local television stations whereas benefit from a fledgling television transmitting signals is unduly today there are fewer than 25. industry, including the electronic costly in Spain and makes it Before the digital switch-on, at the retailing industry that thrives on a unviable for many small television regional level, Spain’s top media strong, diversified television companies to thrive. The conglomerates like Prisa, industry. Government should maximize the Vocento, Prensa Iberica, Joly, use of the country’s entire Grupo Godo, Cerezo, Grupo Fewer free channels in spectrum and issue as many Frade, etc. we’re actively licenses as is physically possible. engaged in initiating projects on a Spain now than in the Prior to any of this occurring, regional level. Today with the analogue age however, the national, regional exception of Grupo Godo and and local governments should Cerezo, no other private regional As a result of the dawn of the decide on what kind of television channel exists. On a national digital age, the world has a audiovisual industry they want in level, the Spanish Government greater technological ability to Spain and then act decisively just closed down 9 channels and offer more channels free to the towards that end. are now threatening to close consumer and yet in Spain there down a further 8; currently only 2 are now less channel offerings private groups are operating at than in the analogue age. The the national level, effectively airwaves and technology offer creating a duopoly. The reason much more capacity to help the for the current state of the Spanish audiovisual industry and Spanish television industry is, I the government should have an believe, not the economic crisis obligation to maximize the use of but rather a lack of coherent and this natural resource. I don’t think productive audiovisual regulation that it’s productive to discuss the on the local, autonomic and various reasons that have led to Alexander A. Chacón is the President of European this situation in Spain, but rather Home Shopping and a previous Chairman of the national levels. European Electronic Association prefer to offer an outline of The importance of a vibrant measures that can be taken in audiovisual industry lies not only order to facilitate the growth of in the hundreds of thousands of Spain’s audiovisual industry. direct jobs created by the industry
Page 16 of 21 ERA News July 2014 More information: comprising HSE24, HSE24 EXTRA http://www.researchandmarkets.com/research/qhc Industry news j77/home_shopping and HSE24 TREND has continued with the expansion of its reach. UK Closure of 'Shop at Bid' FRANCE The Sunday Shop at Bid was a British Times Fast track television shopping channel based in the UK, that ran daily QVC 100 award for expanding Ideal Shopping auction style and later fixed price demonstrations. It was the first into France in Direct channel of its kind in the world. 2015 The channel first launched as Ideal Shopping has Bid-Up.tv. The channel was QVC will be expanding its global won the Sunday Times owned by Bid Shopping. On 10 presence with the launch of QVC Fast Track 100 award March 2014, Bid rebranded into France – their seventh global for being in the 100 fastest 'Shop at Bid' - a new format operation – in the first half of growing private companies in the including a fixed price dynamic 2015. Like the other European UK, based on the last three years which saw the disappearance of operations in the UK, Germany financial data. the falling prices that had been and Italy, QVC France will be Ideal Shopping Direct Limited is part of the channel since 2005. 100% owned by QVC. the UK’s second largest live home On 17 April 2014 Bid Shopping, For more information: shopping digital retailer, selling the channels owner, went into http://www.qvc.com/PressRelease.content.html? products to consumers via its administration; Shop at Bid and press=cp_press_041614_qvcexpandstofrance.e ndpress television shopping channels and its sister channel Price Drop were the internet. Broadcasting across closed down with immediate QVC France will be based in the multiple platforms and streaming effect with 229 jobs being lost. Paris area. For those interested in television feeds on their websites. being involved with this new Source/More information: operation, you can check the UK Home Shopping http://en.wikipedia.org/wiki/Shop_at_Bid website www.qvc.fr which is Market Report 2014 GERMANY promised to be regularly updated with developments and contact According to the report published information. in March 2014 by Research and HSE24 channel family Markets, the home shopping boosts its reach by 7.4 Steve Bridgeman is the market in the UK has risen million households newly appointed CEO, consistently in value in recent QVC France years, recording growth of 13,4% between 2012 and 2013. The Steve Bridgeman, formerly CMO authors estimate that the UK HSE24 EXTRA increased its reach of QVC UK since 2011, was home shopping market will by 7.4 million households on 3 appointed as the new CEO continue to witness steady high June. Customers of the home /Directeur Général, QVC France levels of growth in each year until shopping company can now watch in April 2014. 2018, driven mainly by the e- the channel in SD quality via the commerce market sector. As new network of Kabel Deutschland As CMO QVC UK he was Internet innovations are Vertrieb und Service GmbH, accountable for all the developed in the coming years, otherwise known as "Kabel Commercial aspects of the UK with augmented reality and social Deutschland". Prior to this move, operation, including Buying, Multi shopping creating a more HSE24 EXTRA was available as a Channel Planning, ecommerce, interactive consumer experience, free-to-air channel in some 26 programming and Media consumers will be able to benefit million households in Germany, Operations from a more virtual engagement Austria and Switzerland, either in Source: linkedin steve bridgeman public akin to an in-store experience, digital form via satellite or via a thereby facilitating a further selection of cable networks. migration away from the high HSE24 EXTRA is also available as street and into the home shopping an unencrypted, free-to-air channel industry. in HD quality via satellite. By joining the Kabel Deutschland network, the channel family
Page 17 of 21 ERA News July 2014 BENELUX DENMARK Daly said “it's always really exciting to launch in a new country, and the Danish JML Expanding consumer in particular has shown Fast in Denmark that our products are really Intersourcing move to appreciated internationally and new offices within JML has announced our model can be highly Brussels a major expansion in the Danish successful in virtually any market. At the beginning of June, market”.ark the ERA member rolled-out its Nathalie Pijcke, CEO of iconic screen promotion concept INTERSOURCING, is glad to NORWAY into SuperBrugsen, one of announce that the company has Denmark’s top retailers with over moved to new offices in Brussels. 220 supermarkets. This follows Tvins Only 500m away from the JML’s highly successful launch in opens its first retail store previous offices, the company is the country last year which began in Oslo, Norway. now located close to the NATO with Kvickly, another key and Brussels Airport. The team supermarket chain with 70 stores. will be glad to welcome you in its JML has been promoting its new place, Rue du Planeur 10 – products and brands in Kvickly 1130 Brussels, Belgium. with screens in-store and national TV advertising featuring 30 second spots tagged with the stockist’s name. This has generated exceptional sales for the retailer. The INTERSOURCING company was born 14 years ago (ERA member since 10 years) and has A few weeks ago, customers were been developing its own brand lining up as Tvins' opened the SKINEANCE since 2008. doors to their first retail Store in Norway. Until now Tvins The SKINEANCE brand is Norwegian customers have specifically designed for the home ordered via telephone and online, shopping business and benefits this gives them the opportunity to from the support of shop also over the counter. INTERSOURCING, which offers a Before the opening a massive complete made-to-measure campaign in multiple channels marketing package: sourcing and was made to create awareness in manufacturing, independent tests, the region and great product legal matters, marketing and offers got customers to come and customized video production. visit the store. Our ambition is to establish Tvins' stores in all SKINEANCE is created and JML products displayed with successful greater city areas in the Nordic developed by women for women screen promotion in Kvickly, a Countries so that new customers to meet their needs by providing a supermarket chain in Denmark. can come in contact with Tvins targeted solution to each problem! Now with SuperBrugsen on and experience the quality of our Because of their success, these board, JML will ramp up its media unique and smart products, says products are now recognized spend further with a new TV Filip Gahnström, Managing worldwide, are available in more campaign planned for the Director for Tvins. In addition to than 35 countries and have a summer. The operation in its own stores, currently seven, multitude of brand-loyal users. Denmark has been developed by Tvins already has full retail SKINEANCE is also a range of JML's Benelux team based in distribution in Finland and is in the more than 30 innovative products Holland and is part of JMLs global process of building that in the in four categories (Anti-aging, expansion strategy. JML now has other Nordic countries as well. Slimming, Beauty and Wellness) its own operations in 15 countries and distribution partners in over Tvins Scandinavia is a with more than 1,500,000 subsidiary of Thane Direct satisfied customers. 80. Commenting on the excellent results in Denmark, JML's Ken Inc.
Page 18 of 21 ERA News July 2014 A big thank you to all the contributors to this ERA Europe's turning issue of ERA News!
Marie-Laure Barrau, Sales Manager, Thane Direct Enric Callej i Vilaspasa, CEO, 10 Win Direct Alexander Chácon, President in August 2014 European Home Shopping Ken Daly, CEO, JML Alexandra de Dorlodot, International Sales, Intersourcing We look forward to receiving your Stefano Ghidoni, CEO, Media contributions to the ERA Europe 10th Shopping SpA Anniversary October newsletter! Mike Hancox, CEO, Ideal Shopping Direct Ltd. Amanda Justice, Communication Director, Editorial deadline: 7th September 2014 ERA Europe Please send to: Amanda Justice Gilles Labouyrie, SVP [email protected] Mktg/Merch. Teleshopping/Euroshopping Fiona Lorenz, Corporate Communication, HSE24 Manos Markakis, Managing Have a great summer! Director, Telemarketing S.A. Julian Oberndörfer, Executive Director, ERA Europe Klaus Parchent, Self- Regulation Officer, ERA Europe Katharine Schneider, CEO, Mediashop Holding GmbH Rainer Sura, Dir. Multimedia Reach Development, QVC Deutschland Inc & Co. KG Maja Umek, Buying Director, Studio Moderna Mike Wells, Chairman, ERA Europe Richard Whinfrey, Founder, The Maverick Consultancy Ltd. ______
Page 19 of 21 ERA News July 2014 Are there further reasons http://www.eraeurope.org/wp- Membership content/uploads/DUES_SCHEDULES_2014-1.pdf to join ERA Europe? It starts at 1.600,-€ for associate members or sole proprietors and FAQs Yes, ERA Europe offers more is capped at 20.200,- € (21.225,- ERA Europe's Membership membership benefits. As a € UK fee) for core members with Committee gets many emails member you are part of an a turnover > 112 Mio. € p.a. throughout the year regarding exclusive network. Once a year membership and payments, here ERA Europe members meet for Why is membership in the are the most frequently asked. their annual membership meeting. ERA Europe organizes an annual UK and Ireland more expensive? Why should my company trade conference. http://www.e- homeshopping.org where industry become a member of ERA representatives from all over the ERA Europe has its own ERA UK Europe? world meet to exchange news chapter, that represents the about the industry, to exchange interests of the members vs UK ERA Europe is the only ideas and to do business authorities. To finance these organisation exclusively together. ERA Europe members activities, there is a small representing the interests of all have access to the conference at surcharge. Television-, Radio-, Internet- a preferred member rate. ERA Electronic Retailers and Europe members also have When is the first payment associated services in the access to the convention of ERA of membership fees due? European markets. U.S. in Miami ERA Europe is a non-profit http://www.retailing.org/greatideas/ The fee is due, when first joining ERA Europe. Membership is then organization, which was and Las Vegas incorporated in Brussels, valid for 12 Months. After this Belgium, in August 2004. http://www.retailing.org/d2c/ period, we will ask you to renew at preferred member rates. your membership. Your second ERA Europe is the trade term will then follow the calendar association for companies As a member you receive also year. That means if you joined involved in retailing products and exclusive industry information e.g. in May (July) your first term services directly to the consumer through the “Electronic retailer ends in April (June). The second via audiovisual communication magazine” and the “ERA Europe term starts again in May (July) and content on television, internet News” (Quarterly Newsletter). and lasts this time until and other electronic media, December. This is done so that all according to a recognized code of What is the difference memberships follow our fiscal ethics between ERA Europe and year from January to December. ERA U.S.? THE MISSION STATEMENT When is the annual of ERA Europe is “To grow the renewal fee due? positive economic impact and ERA Europe and ERA US are size of the industry in Europe by affiliate associations through their The annual membership renewal increasing consumer confidence affiliate agreement. Part of this fee is due within 60 days of in Electronic Retailing by agreement is that companies joining ERA or renewing protecting them through self- based in Europe or the middle membership (5.3 of the ERA regulated industry business East can only become members Europe statues) standards, while fostering a of Era Europe. However ERA Europe members are entitled to positive relationship between the How about the fees for the industry, consumer and the same membership benefits as regulators” (direct) members of the US second year, which might organization. be far less than 12 ERA's MEMBERS http://www.eraeurope.org/wp- months. content/uploads/ERA_Europe-Territories1.pdf Currently ERA Europe represents the interests of 72 European How much is the In the second year a fee “pro rata Members. In 2012, the turnover in membership fee? temporis” applies. In this case, the four core markets of France, you pay only for the actual months of this membership Germany, Italy and UK was 4 The membership fee depends on period. E.g. you joined in July. In Billion €. 14.000 employees work a company's annual turnover in these markets in the industry. the second year, your
Page 20 of 21 ERA News July 2014 membership only lasts from July join the committees? to December, so that you only pay Impressum 50% (6/12) of the regular fee. The committees are generally open to all members. Members ERA Europe News is the Does ERA remind me are encouraged to join and newsletter of the Electronic about payment? support the committees. Board Retailing Association members are expected to join and Yes, ERA Europe will remind you actively support the work of the Editor if you haven't paid. committees. Amanda Justice How can I terminate my Do ERA Europe Publishing dates and membership? Committee or board Members get paid for their editorial deadlines Membership can be terminated work? only in writing. If the termination is ERA Europe News is published four times a year. The editorial declared after the renewal period No – time and work devoted are has started then the termination deadlines for these issues are done on a volunteer base. th th declaration is only valid at the end December 7 , March 7 , June 7th and Sept. 7th respectively. of the newly started 12 month How often does the board period. Membership fees are still due for the actual running year. or the committees meet? Circulation Can I just let my The board is currently holding All ERA Europe members three sessions per year. Prior to membership lapse? the membership meeting, prior to Copyright and the summer conference and reprinting No, you need to terminate your during the ERA US convention in membership in writing as Las Vegas. Usually the described above Original articles appearing in committees meet prior to the ERA Europe News are board meeting, so that the board copyright their authors. How can I, as a member can discuss the results and steer the fate of ERA Express consent is required for proposals from the committees. reprinting. Please contact ERA Europe? Europe News at Where is ERA Europe ([email protected]) if Once a year, there is a registered? you would like to reprint an membership meeting. Members article. can and should join the ERA Europe is registered in membership assembly, the Belgium as a non-profit Publishing date of this highest body of the association, Association “ERA Europe Asbl, issue: that decides e.g. on the yearly BE 0867.005.301,RPM Brussels” statement and next year's budget. 21st July 2014 All members are entitled and What does ERA do with invited to join the ERA Europe my membership fees? committees and can be elected For further information on ERA Europe, contact as board members. As a non-profit organisation the goal of ERA Europe is not to Dr. Julian Oberndörfer, How do I become a board maximize its profit. The revenues member? Executive Director, ERA of ERA Europe generated through Europe membership fees and conference [email protected] Usually in spring the board admissions are fully reinvested in elections take place. A call for the membership benefits. candidates is made by the Chair Visit ERA Europe at of the election committee. Does ERA Europe issue a www.eraeurope.or g Members interested in joining the receipt or invoice for the board should submit an View the Shop with application there. annual fee? Confidence Seal at Can only board members Yes. www.shopwithconfidence.eu
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