FRESH STREET#2 Work Group, an Ambitious and Strong Programme Was Designed Together with Speakers from Four Different Continents

After the first edition in FRESH Barcelona & Tàrrega, SEMINARS which gathered more than FRESH 350 professionals from 30 different countries, FRESH STREET - International Seminar for the STREET#2 Development of Street Arts, came back to Portugal to open up new perspectives, establish new contacts and celebrate street arts and the artistic creation in the public space! Organised by Circostrada and ARTCENA, in partnership with Imaginarius - International Street Theatre Festival between May 24-26, 2017 in Santa Maria da Feira (Portugal), this second edition focused on the theme “From Innovation to Sustainability” and brought together street arts players, artists, programmers, journalists, researchers and policy makers for three days of stimulating exchanges, insightful debates and valuable networking. This publication reports on the contents of the discussions and issues raised during this key seminar. ARTCENA is the French National Centre for Circus Arts, Street This publication Arts and Theatre. It works towards its missions in three main areas: European Network was coordinated the sharing of knowledge through by Circostrada a digital platform and activities of Circus and Street ArtS Network and edited documentation, the support to by John Ellingsworth professionals via mentoring and training, the development of these three artistic fields by providing funding to authors and carrying out international development. It coordinates the Circostrada Since 2003, Circostrada Network has been working to develop network and has a permanent and structure the fields of circus and street arts in Europe and seat on its steering committee. beyond. With more than 100 members from over 30 countries, it helps building a sustainable future for these sectors by em- Co-funded by the powering cultural players through activities in observation and Creative Europe Programme of the European Union research, professional exchanges, advocacy, capacity-building and information. FOREWORD Prolific Austrian author, cosmopolitan intellectual, Europe theorist and Jewish refugee in Brazil as Nazism was on the rise, Stefan Zweig completed the script of his autobiogra- phy the day before committing suicide, in 1942. Published two years later, The World of Yesterday: Memories of a European opens with the following quote from Shakespeare: “Meet the time as it seeks us”. When reading over these words, how can we stand by and look away? The celebrations for the 60th anniversary of the Rome Treaties might just be over, and yet the European project appears to have come to a sudden standstill. Besides, in wake of terrorist threats we keep witnessing the militarisation of our streets, while the most reckless forms of economic neo-liberalism are privatizing the public space. In this context, what role can streets arts play? How can we rekindle the desire of togetherness? What new European narratives can we come up with? Throughout the international seminar initiated by the Circostrada network and organised thanks to the commitment and involvement of its members, we will have the chance to gather and debate, exchange and think together. It will be the opportunity to discover new practices and experiences, to discuss our success and failures, to develop new collaborations and strengthen already existing ties. The second edition of FRESH SREET will not just be a privileged moment to reflect on and question the state of our field, it will also be a chance to build the future of street arts and to formulate concrete recom- mendations that will contribute to structuring and increasing this sector’s recognition in Portugal, in Europe and worldwide. When innovation becomes a tool to enhance sustainability, even the most urgent challenges can be met. Circostrada Team FROM INNOVATION TO SUSTAINABILITY FRESH STREET is back in 2017! Two years after its first edition, we will take a much closer look at the street arts sector, providing new ways of connecting professionals from different countries and opening doors to innovation, as a way to sustainability. In a time of change, defining common strategies and guidelines will be one of the key objectives of this new edition. Based on the ideas and guidelines defined by the FRESH STREET#2 Work Group, an ambitious and strong programme was designed together with speakers from four different continents. The aim of this professional and cross-cultural seminar is to reflect on the difficulties and challenges of the sector, so as to open doors to solid and integrated solutions in the practical and legislative contexts, through the clear involvement of the various players of the sector and under the umbrella of the Circostrada network. During three days, the participants were the key to the debate and to the sharing of good practices towards the definition of a position paper that will be published as a follow-up to the seminar, and will thus constitute a new chapter in the integrated international strategy for street arts. Under the theme of innovation as a path to sustainability, we believe in the value of sharing and debating towards building stronger partnerships and collaborations. FRESH STREET#2 provided a forum for dialogue and opportunities for all participants and for the sector in general, facing the public space as an open, plural, innovative and solid stage for the future. The FRESH STREET#2 Work Group FRESH STREET#2 IN A NUTSHELL 350 PARTICIPANTS 3 FULL DAYS OF SEMINARS 35 COUNTRIES FROM 4 CONTINENTS 1 CITY 60 SPEAKERS A FULL PROGRAMME OF PERFORMING ARTS TABLE OF CONTENTS • Plenary Session #1 – Good Practices in Public Policies for Public Space: A Statement or a Question? 5 • Tailor Session#1 – The Global World – Copyright and Street Arts 8 • Tailor Session#2 – Innovation Takes Risks – Safety Plans in the Street Arts Sector 11 • Tailor Session#3 – How to innovate? New models supporting the artistic creation for the public space 14 • Tailor Session#4 – Be inside: Participation programmes in street arts 17 • Tailor Session#5 – Breaking Borders international partnerships for the street arts sectors 20 • Tailor Session#6 – Audience Development: Are street arts able to rethink concepts? 23 • Overview Session#1 – Over the Seas: Street arts beyond Europe 26 • Plenary Session#2 – Art for People, With People or By People? 29 • Overview Session#2 – Not so far away: Street Arts in the South and East Europe 32 • Plenary Session#3 – A street of opportunities: Street Arts as a Transformative Influence 35 • Overview Session#3 – What About Portugal? – Portuguese Contemporary Artistic Creation for Public Space 38 PARTNERS Co-funded by the Creative Europe Programme of the European Union The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors. The Commission cannot be held responsible for any use which may be made of the information contained therein. All the pictures in this publication are by Marzio Mirabella 4 GOOD PRACTICES IN PUBLIC POLICIES FOR PUBLIC SPACE: A STATEMENT OR A QUESTION? CURATOR: Gil Ferreira, City Councilman of Culture, Santa Maria da Feira City Council (Portugal) SPEAKERS: Jong Yeoun Yoon, Director, Korea Street Arts Center (South Korea) Peter Bengtsen, Researcher, Lund University (Sweden) Rita de Graeve, Policy Adviser for Culture and Economy, Flemish Department of Culture, Youth, Sports and Media (Belgium) Tiago Bartolomeu Costa, Advisor, Portuguese State Secretary for Culture (Portugal) Looking at the history of different art forms, in diffe- This first plenary session of FRESH STREET#2 rent territories, there is little doubt of the power of crossed perspectives from four contributors to ask public policy. With institutional recognition comes where street arts fits into this picture – and indeed subvention, infrastructure access, and influential whether street arts should want to fit in at all. connections. As a result, newer art fields generally make great efforts to lobby governments and funding bodies to make a case for the vitality and neces- sity of their work. Government actors are meanwhile looking for ways to achieve broad policy objectives that encompass social as well as aesthetic outcomes. These objectives change frequently in line with electoral cycles, but seem increasingly to be underwritten by a common message: that there is less money to distribute, so artists and organisations need to look towards alternative ways of sustaining their work. In other words, the ‘power’ of policy isn’t what it used to be. Stéphane Segreto-Aguilar, Circostrada (France) It’s the economy, stupid It has become common to defend funding for the to entrepreneurship and innovation and led to a arts by making a case for the economic benefits they growth in ‘additional financing’ in the form of capital bring – in the form of increased tourism, cultural ex- investment or loan programmes. ports, and the burgeoning creative industries. And yet, as Rita de Graeve, a policy adviser at the Flemi- Artists are not always happy to receive business sh Department of Culture, Youth, Sports and Media, advice, and to some extent the commercial model pointed out, making that case too well can lead to represents a rapidly moving target. “Ten years ago reductions in funding if it is interpreted as evidence everyone had to become a manager,” says Rita. “Then that the arts are capable of thriving through business an entrepreneur. Now they have to be leaders.” And partnerships and commercial models alone. This yet the two models of financing – one that takes a danger has been intensified by the effects of the fi- business-like approach, favouring entrepreneurship nancial crisis, which, Rita explains, shifted the focus and commercial sponsorship, and the other that relies 5 more heavily on cultural grants and traditional forms and not a goal in itself”. And on the government side, of subvention – need not be entirely separate, and or- funding bodies need to realise that the risk of innova- ganisations need not think of themselves as belonging tion grants is that they will go principally to the parts to one or the other ‘category’.

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