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Научный Вестник Кубанского Государственного Университета Медиакоммуникация N 1 (2) 2016 Выходит 2–4 Раза В Год

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Научный Вестник Кубанского Государственного Университета Медиакоммуникация N 1 (2) 2016 Выходит 2–4 Раза В Год Научный вестник Кубанского государственного университета Медиакоммуникация N 1 (2) 2016 Выходит 2–4 раза в год. Издается с декабря 2015 года. Учредитель – Кубанский государственный университет. Адрес редакции: 350018 г. Краснодар, ул. Сормовская, 7. E-mail: [email protected]. Журнал зарегистрирован в Федеральной службе по надзору в сфере связи, информационных технологий и коммуникаций (Роскомнадзор). Свидетельство о регистрации средства массовой информации ПИ № ФС77-60936 от 02 марта 2015 г. РЕДАКЦИОННЫЙ СОВЕТ: С.А. НЕБОЛЬСИН В.И. ШУЛЬЖЕНКО доктор филологических наук, доктор филологических наук, профессор Института мировой литературы профессор кафедры языкознания, им. М. Горького РАН русской филологии, М.В. ШКОНДИН литературного и журналистского доктор филологических наук, мастерства Пятигорского государственного профессор факультета журналистики лингвистического университета Московского государственного университета М.А. ХАКУАШЕВА П.Н. КИРИЧЁК доктор филологических наук, доктор социологических наук, профессор, ведущий научный сотрудник профессор кафедры журналистики отдела адыгской филологии Московского гуманитарного университета Кабардино-Балкарского института В.Д. ПОПОВ гуманитарных исследований, доктор философских наук, член Союза писателей РФ профессор Международного университета Т.Б. ДЖАМБЕКОВА природы, общества и человека «Дубна» доктор филологических наук, Б.Г. КОЙБАЕВ профессор, профессор кафедры литературы доктор политических наук, и методики ее преподавания Чеченского профессор Северо-Осетинского государственного педагогического университета государственного университета Ш.Е. ШАЗЗО Е.Г. БЕБИА доктор филологических наук, доктор филологических наук, профессор, зав. отделом литературы и фольклора профессор Абхазского госуниверситета Адыгейского республиканского института В.В. СМЕЮХА гуманитарных исследований им. Т. Керашева доктор филологических наук, В.З. ГАРИФУЛЛИН профессор Ростовского государственного доктор филологических наук, университета путей сообщения профессор, зав. кафедрой татарской А.Г. ШИЛИНА журналистики Института социально- доктор филологических наук, философских наук и массовых коммуникаций профессор Крымского федерального Казанского (Приволжского) федерального университета им. В.И. Вернадского университета РЕДАКЦИОННАЯ КОЛЛЕГИЯ: Н.П. КРАВЧЕНКО – главный редактор, доктор филологических наук, профессор Л.И. ДЕМИНА – зам. главного редактора, доктор филологических наук, профессор Р.И. МАЛЬЦЕВА – зам. главного редактора, доктор филологических наук, профессор Ю.М. ПАВЛОВ – доктор филологических наук, профессор Г.М. СОЛОВЬЕВ – доктор филологических наук, профессор А.Л. ФАКТОРОВИЧ – доктор филологических наук, профессор Л.Н. ХОРЕВА – кандидат филологических наук Д.А. НОСАЕВ – кандидат филологических наук Е.Е. ЖУК – переводчик Научный вестник Кубанского госуниверситета Медиакоммуникация 1 (2) 2016 1 Scientific Bulletin of Kuban State University Media Communication N 1 (2) 2016 Issued 2–4 times a year. Published since December 2015. The founder – Kuban State University Editorial Office address: 350018 Krasnodar, Sormovskaya Street, 7. E-mail: [email protected] The journal is registered in the Federal Service for Supervision of Communications, Information Technologies and Mass Media (Roskomnadzor). The registration certificate of mass media ПИ № ФС77-60936 of March 2, 2015. EDITORIAL COUNCIL: S.A. NEBOLSIN V.I. SHULZHENKO Doctor of Philology Doctor of Philology, Professor of Institute of World Literature Professor of Department of Linguistics, named after M. Gorky RAN Russian Philology, Literature M.V. SHKONDIN and Journalistic Mastery Doctor of Philology, M.A. KHAKUASHEVA Professor of Journalism Faculty Doctor of Philology, Moscow State University Professor, Leading Researcher of Department P.N. KIRICHYOK of Adyghe Philology Kabardino-Balkariya Doctor of Sociology, Institute of Humanities Research, Professor of Journalism Department Member of the Union of Writers Moscow Humanitarian University of the Russian Federation V.D. POPOV T.B. DZHAMBEKOVA Doctor of Philosophy, Doctor of Philology, Professor, Professor of Dubna International University Professor of Department for Nature, Society and Man of Literature and Teaching Methodology, B.G.KOIBAEV Chechen State Pedagogical University Doctor of Political Science, SH.E. SHAZZO Professor of The North-Ossetian State University Doctor of Philology, E.G. BEBIA Professor, Head of Department of Literature Doctor of Philology, and Folklore Adyghe Republican Institute Professor of Abkhazian State University of Humanities Research V.V. SMEY UK H A named after T. Kerashev Doctor of Philology, V.Z. GARIFULLIN Professor of Rostov State Transport University Doctor of Philology, Professor, A.G. SHILINA Head of Department of Tatar Journalism, Doctor of Philology Institute of Social and Philosophical Sciences Professor of the Crimea Federal University and Mass Communications, named after V.I. Vernadsky Kazan (Privolzhsky) Federal University EDITORIAL BOARD: N.P. KRAVCHENKO – Editor-in-Chief, Doctor of Philology, Professor L.I. DYOMINA – Deputy Editor-in-Chief, Doctor of Philology, Professor R.I. MALTSEVA – Deputy Editor-in-Chief, Doctor of Philology, Professor YU.M. PAVLOV – Doctor of Philology, Professor G.M. SOLOVYOV – Doctor of Philology, Professor A.L. FAKTOROVICH – Doctor of Philology, Professor L.N. KHOREVA – Candidate of Philology D.A. NOSAEV – Candidate of Philology E.E. ZHUK – translator © Кубанский государственный университет, 2016 2 © Авторы статей, 2016 СОДЕРЖАНИЕ МЕДИАКУЛЬТУРА И МЕДИАОБРАЗОВАНИЕ Хуако Ф.Н. Современный ход гуманитарной кавказской мысли в публицистике и в науке......................................5 Схакумидова М.С. Заблуждения коммуникативного партнера........................................................................................11 Захарова М.В. Медиаобразовательные технологии в системе современной высшей школы...................................16 ЖУРНАЛИСТИКА КАК СОЦИОКУЛЬТУРНЫЙ ИНСТИТУТ ОБЩЕСТВА Денисов В.Л. Роль СМИ в повышении политического имиджа кандидата (на примере муниципальных выборов в г. Краснодаре)........................................................................................................20 Никулин И.О. О системном характере развития советской сатирической печати в 1920-е гг.................................22 Шувалов С.С. Коммерческий прагматизм в контексте общества потребления: коммуникативный и социологический аспекты.......................................................................................................................26 ТИПОЛОГИЯ ЖУРНАЛИСТИКИ Хлопунова О.В. Виртуальные выпуски в Сети: опыт регионов........................................................................................30 Шкетова М.В. Поиск бизнес-моделей редакциями современных СМИ: традиционные и новые рынки сбыта и методы продаж.........................................................................................................33 ЭЛЕКТРОННЫЕ СМИ В КОНТЕКСТЕ МАССОВОЙ КОММУНИКАЦИИ Зуева Е.Ю. Сообщество «Вконтакте» как корпоративный медиаресурс........................................................................36 РЕКЛАМА И PR: ИНФОРМАЦИОННОЕ ПОЛЕ Кравченко Н.П. PR - современный институт политического менеджмента.................................................................41 Киричёк П.Н. Паблик рилейшнз как ресурс медиауправления........................................................................................45 Немец Г.Н. Реклама как инструмент формирования потребительского решения в бизнесе: стратегии и тактики..........................................................................................................................................................................49 ЛИТЕРАТУРОВЕДЕНИЕ И КРИТИКА Хакуашева М.А. Новые тенденции молодых северокавказских литератур: фольклоризм и его эволюция........53 Мороз О.Н. Философская концепция В.В. Розанова о душе в сатирической «Поэме» А.Н. Чичерина: «трансцендентный мир» и метафизика крови..........................................................................................................................60 Джамбекова Т.Б, Джамбеков О.А. Роль фольклорной семантики, поэтики и стилистики в художественной организации финальных сцен романа Магомета Мамакаева «Зелимхан»...................................67 Чанкаева Т.А. Концепция добра и зла в повести М. Батчаева «Элия»............................................................................72 Лоов Р.А. Человек в ситуации искусства: книга «Голос из хора» А. Синявского (А. Терца).....................................76 Степанова В.В. Духовно-нравственные координаты героя деревенской прозы 70–80 гг. XX в..............................79 Кубанова А.А. Идеи жизни, смерти и счастья как объединяющие роман в рассказах З. Прилепина «Грех»..................................................................................................................................................81 ЯЗЫК И СТИЛЬ СМИ Утков Г.Н. Гармония текста: форма и содержание................................................................................................................85 Молчанова М.М. Функционально-стилистический статус постперестроечных и современных медиатекстов.........................................................................................................................................................89 РЕДАКЦИОННО-ИЗДАТЕЛЬСКАЯ ПАРАДИГМА Цаканян А.А. Региональные журналы в современном редакционно-издательском процессе.................................93 Гончаренко А.А. Конструктивистские принципы оформления изданий: границы
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