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Xρηματοοικονομική Ανάλυση Apple Inc.Pdf Περιεχόμενα ΢φνοψθ .................................................................................................................................. 3 1ο Κεφάλαιο: « Ειςαγωγι » ................................................................................................... 4 1.1 Χρθματοοικονομικι Ανάλυςθ ................................................................................... 4 1.2 Μζκοδοι Ανάλυςθσ Χρθματοοικονομικϊν Καταςτάςεων ........................................ 5 1.2.1 Οριηόντια Χρθματοοικονομικι Ανάλυςθ .......................................................... 5 1.2.2 Κάκετθ Χρθματοοικονομικι Ανάλυςθ .............................................................. 5 1.2.3 Ανάλυςθ Νεκροφ ΢θμείου ΢υναλλαγϊν............................................................ 6 1.2.4 Ανάλυςθ Αρικμοδεικτϊν Σάςθσ ........................................................................ 6 1.2.5 Χρθματοοικονομικι Ανάλυςθ με Αρικμοδείκτεσ ............................................. 7 2ο Κεφάλαιο: « Η Εταιρεία Apple Inc. » .................................................................................... 8 2.1 Ιςτορικι Αναδρομι Εταιρείασ ......................................................................................... 8 2.2 SWOT Ανάλυςθ Εταιρείασ ............................................................................................. 18 2.2.1 Δυνάμεισ ................................................................................................................. 18 2.2.2 Αδυναμίεσ ............................................................................................................... 18 2.2.3 Ευκαιρίεσ ................................................................................................................ 19 2.2.4 Απειλζσ ................................................................................................................... 19 3ο Κεφάλαιο: « Χρθματοοικονομικι Ανάλυςθ Apple » .......................................................... 20 3.1 Δείκτεσ Ρευςτότθτασ ..................................................................................................... 20 3.1.1 Αρικμοδείκτθσ Γενικισ Ρευςτότθτασ ..................................................................... 20 3.1.1.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 21 3.1.1.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 21 3.1.2 Αρικμοδείκτθσ Ειδικισ Ρευςτότθτασ ..................................................................... 22 3.1.2.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 22 3.1.2.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 23 3.2 Δείκτεσ Δραςτθριότθτασ ............................................................................................... 24 3.2.1 Αρικμοδείκτθσ Σαχφτθτασ Ειςπράξεων Απαιτιςεων ............................................. 25 3.2.1.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 25 3.2.1.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 26 3.2.2 Αρικμοδείκτθσ Σαχφτθτασ Κακαροφ Κεφαλαίου Κίνθςθσ ..................................... 26 3.2.2.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 27 3.2.2.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 28 3.2.3 Αρικμοδείκτθσ Σαχφτθτασ Κυκλοφορίασ Ενεργθτικοφ .............................................. 28 3.2.3.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 29 3.2.3.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 29 3.2.4 Αρικμοδείκτθσ Σαχφτθτασ Κυκλοφορίασ Ιδίων Κεφαλαίων .................................. 30 3.2.4.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 30 3.2.4.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 31 3.3 Δείκτεσ Αποδοτικότθτασ ................................................................................................ 32 3.3.1 Αρικμοδείκτθσ Κακαροφ Περικωρίου Κζρδουσ ......................................................... 32 3.3.1.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 33 3.3.1.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 34 3.3.2 Αρικμοδείκτθσ Μικτοφ Περικωρίου Κζρδουσ ............................................................ 34 3.3.2.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 35 3.3.2.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 36 3.3.3 Αρικμοδείκτθσ Αποδοτικότθτασ Ενεργθτικοφ (ROA) ................................................. 36 3.3.3.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 36 3.3.3.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 37 3.3.4 Αρικμοδείκτθσ Αποδοτικότθτασ Ιδίων Κεφαλαίων (ROE) ......................................... 38 3.3.4.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 38 3.3.4.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 39 3.3.5 Αρικμοδείκτθσ Αποδοτικότθτασ Απαςχολοφμενων Κεφαλαίων ............................... 39 3.3.5.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 40 3.3.5.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 41 3.3.6 Αρικμοδείκτθσ Οικονομικισ Μόχλευςθσ ................................................................... 41 3.3.6.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 42 3.3.6.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 42 3.4 Δείκτεσ Διάρκρωςθσ Κεφαλαίων & Βιωςιμότθτασ ....................................................... 43 3.4.1 Αρικμοδείκτθσ Χρθματοοικονομικισ Μόχλευςθσ ..................................................... 44 3.4.1.1 Διαχρονικι Ανάλυςθ Apple ................................................................................. 44 3.4.1.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 45 3.4.2 Αρικμοδείκτθσ Ξζνων Προσ ΢υνολικά Κεφάλαια ι Δανειακϊν Κεφαλαίων .............. 45 3.4.2.1 Διαχρονικι Ανάλυςθ Apple ..................................................................................... 46 3.4.2.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 47 3.4.3 Αρικμοδείκτθσ Ξζνων Προσ Ίδια Κεφάλαια ι Δανειακισ Επιβάρυνςθσ .................... 47 3.4.3.1 Διαχρονικι Ανάλυςθ Apple ..................................................................................... 47 1 3.4.3.2 Διαγραμματικι Απεικόνιςθ ..................................................................................... 48 4ο Κεφάλαιο: « Ανάλυςθ Ιςολογιςμϊν Apple » ...................................................................... 49 4.1 Οριηόντια Ανάλυςθ Ιςολογιςμοφ Apple ........................................................................ 49 4.2 Κάκετθ Ανάλυςθ Ιςολογιςμοφ Apple ............................................................................ 50 ΢υμπεράςματα .................................................................................................................... 51 Παραρτιματα ...................................................................................................................... 52 Ιςολογιςμοί Apple Inc. 2013 – 2016 .................................................................................... 52 Αποτελζςματα Χριςθσ Apple Inc. 2013 - 2016 ................................................................... 53 Βιβλιογραφικζσ Αναφορζσ .................................................................................................. 54 Ηλεκτρονικζσ Πθγζσ ............................................................................................................ 54 2 ΢ύνοψη Σν φλνκα Apple Inc. είλαη ζπλπθαζκέλν κε ηελ κνλαδηθφηεηα θαη ηελ θαηλνηνκία ηφζν ησλ πξντφλησλ ηεο, φζν θαη ησλ ππεξεζηψλ ηεο ζηνλ ηερλνινγηθφ θιάδν ησλ ειεθηξνληθψλ ππνινγηζηψλ θαη θηλεηψλ ηειεθψλσλ. ΢αλ εηαηξεία ζπλέβαιε θαζνξηζηηθά ζηελ ξαγδαία εμέιημε ηνπ θιάδνπ απηνχ, κέζσ ησλ πξντφλησλ θαη ππεξεζηψλ ηεο θαη πην ζπγθεθξηκέλα, κέζσ ηεο γξήγνξεο εμάπισζεο θαη απήρεζεο απηψλ. Η παξνχζα εξγαζία, ινηπφλ, επηρεηξεί λα παξνπζηάζεη ηελ πνξεία ηεο εηαηξείαο απηήο, κέζσ ηεο ρξεκαηννηθνλνκηθήο αλάιπζήο ηεο κε ηε ρξήζε αξηζκνδεηθηψλ. Πην ζπγθεθξηκέλα, ζην πξψην θεθάιαην παξαηίζνληαη νξηζκέλα ζεσξεηηθά ζηνηρεία, γηα θαιχηεξε θαηαλφεζε, φπσο είλαη ε εξκελεία ηεο ρξεκαηννηθνλνκηθήο αλάιπζεο, αιιά θαη νη κέζνδνη αλάιπζεο ησλ ρξεκαηννηθνλνκηθψλ θαηαζηάζεσλ, πνπ ρξεζηκνπνηνχληαη επξέσο. ΢ηελ ζπλέρεηα, ζην δεχηεξν θεθάιαην,
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