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AMD-K5 -PR133 and PR120 Q4 Processors Go on World Tour! VOLUME VII NUMBER 3

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AMD-K5 -PR133 and PR120 Q4 Processors Go on World Tour! VOLUME VII NUMBER 3 PC Currents Your Processor News Source From AMD ™ 19 9 6 AMD-K5 -PR133 and PR120 Q4 Processors Go on World Tour! VOLUME VII NUMBER 3 In this issue: AMD-K5-PR133/PR120 Processors Go on World Tour! pg. 1 New AMD Reseller Program Keeps Channel Up-to-Date pg. 2 Fab 25 Wins “Top Fab of the Year” Award for 1996 pg. 2 Design Wins for AMD-K5 Processor he new AMD-K5™-PR133 and PR120 value for the mainstream desktop pg. 3 processors went globe hopping this computing market. T September during a series of “Our high-performance AMD-K5 processors will give the PC industry a Acer Gets Back technology demonstrations at three regional broader choice of affordable Pentium to “Basics” with tradeshows: PC Melbourne ’96, Australia; Comdex-Sao Paulo, Brazil; and China alternatives. This freedom of choice will Am5 86™ Chip x invigorate competition in the marketplace, pg. 4 Computerworld Expo in Beijing, China. “These technology demonstrations not which in turn will help drive down the only validated the AMD-K5 processor’s cost of desktop computing and allow New P-Rating performance and compatibility, they also savings to be passed on to resellers and Brochure Explains set the stage for initial volume shipments end users,” adds Herb. “The New of the AMD-K5-PR133/PR120 processors All AMD-K5 processors are designed Performance Metric” in October,” says Rob Herb, vice president for Microsoft® Windows®, Windows 95, pg. 5 of strategic marketing for AMD’s Computation Windows NT®, Novell® NetWare®, and Products Group. OS/2 operating systems and are fully Tradeshow News The AMD-K5-PR133/PR120 processors compatible with the complete installed pg. 5 provide system performance equal to or base of x86 software. All AMD-K5 better than 133-MHz and 120-MHz Pentium processors plug into Socket 7 (Pentium), chips, respectively, based on P-Rating enabling AMD customers to minimize plus more... tests using the Ziff-Davis Winstone® 96 redesign costs, enhance time to market, benchmark. The AMD-K5-PR133/PR120 and take advantage of today’s mainstream processors also deliver outstanding desktop infrastructure and system designs. New AMD Reseller Program Keeps Channel Up-to-Date In the competitive world products. The program will also build of channel resellers, awareness that AMD is more than a • • knowledge is not only leading Windows-compatible PC processor Reseller program • power—it’s a matter company, but also a global supplier of participants will • • of survival. Today’s networking solutions, communications receive: • resellers–including value- circuits, flash memories, embedded x86 added resellers (VARs) and processors, and other logic devices. • Real-time communica- value-added dealers (VADs)–need the Initially, the AMD Reseller Program tions, including faxes, e- mail, technical updates, latest information on PC processors, is rolling out in North America. It will press releases, product networking products, performance be introduced in the UK and Germany announcements, and benchmarks, and other technical issues in October 1996. In the near future, it other late-breaking news to satisfy their customers and stay ahead will also be extended and adapted to of the competition. meet the needs of Asian and Latin • AMD technical support Enter the new AMD Reseller Program. American resellers. Recently introduced in North America, the • Compatibility test data program provides U.S.-based resellers with a direct communication link to AMD for • Benchmark information the latest product technology and market- including processor ing information. The reseller program performance compar- also gives resellers many of the sales isons based on the P- Rating tools and services they need to sell PC solutions based on AMD products. HOW TO MAKE • Point-of-sales tools: “Resellers are important to the PC brochures, product industry because of their market influence, AMD PRODUCTS GO FASTER. stickers, screen savers, systems expertise, and solid customer and other promotional relationships,” says Dave Sheffler, director items of channel sales and marketing at AMD. “The bottom line is that resellers have an • AMD Fax-on-Demand enormous influence over their customers’ Literature Program purchase decisions. If our reseller partners are informed and knowledgeable about • Reseller newsletter AMD products, they will be comfortable • Lead referral program recommending and selling AMD-based solutions. And if our partners are Register on-line now at AMD’s • Training materials successful, we’re successful.” WWW site: http://www.amd.com. To help resellers drive the growth of For more information, call 800 222-9323 • Reseller program site on their market, the AMD Reseller Program (U.S. only) and ask about the AMD AMD’s Home Page at delivers clear, consistent, and concise Reseller Program. European resellers http://www.amd.com. communications that will enable resellers can also register through the web or to sell the superior price/performance request further information by calling and proven compatibility of AMD-based +44 (0)1276 803227. Fab 25 Wins “Top Fab of the Year”Award for 1996 emiconductor International, a leading magazine for the semiconductor manufacturing indus- try, has named AMD’s new Fab 25 “Top Fab of the Year” for 1996. Fab 25 was awarded the Shonors from a global field of more than 140 wafer fab facilities built or under construction between 1994-96. The prestigious Top Fab award recognizes Fab 25 for its advanced process technology, cleanroom procedures, environmental safeguards, and manufacturing productivity. Fab 25 was profiled in the May 1996 issue of Semiconductor International. The article noted that Fab 25 was “designed to achieve standard-setting levels of manufacturing excellence.” The 950,000-square-foot Fab 25 complex features 86,700 square feet of class 0.04 cleanroom space. The $1.4-billion, Austin-based facility was completed on time and in budget and shipped its first commercial microprocessor product in Q3 1995, about two years after ground breaking. Fab 25 is now producing the AMD-K5 processor in volume on 0.35-micron process technology. PC Currents • Page 2 AMD-K5™ Design Wins Everex and AMD Break $1000 Price can afford to have a high- Barrier with eXplora995 PC quality, name- A Win95-ready, 586-class multimedia PC–with brand product,” monitor—for under a grand? Yes, that’s precisely what says Peter Ow, Everex has delivered to the North American market with executive vice the July introduction of the eXplora995/P90 PC. Powered president of by the AMD-K5-PR90 processor, the eXplora995 is a fully Everex Systems. configured, Internet-ready multimedia system that comes Recognizing complete with PCI/ISA motherboard, 8MB RAM, 256KB that the AMD-K5- L2 Cache, 540MB hard drive, 14-inch SVGA monitor, PR90 processor 4xCD-ROM, 14.4 Kbps fax/modem, 16-bit stereo sound performs like a 90-MHz Pentium in P-Rating performance card, 10-watt speakers, keyboard, mouse, and Windows comparisons, Everex has designated the eXplora995 95 operating system. The all-inclusive advertised system a “P90,” meaning it has ample power to run price: US$995. 32-bit applications, as well as all 16-bit x86 software. “The eXplora995/P90 is an exciting new product that The eXplora995 is sold direct in the U.S. through gives users everything they need to run today’s popular Leapfrog Lab, Inc., Everex’s authorized direct-mail reseller. applications. Best of all, at US$995 just about everyone For more product information, call 1-888-EXPLOR8. Vobis Powers Network PC Socket 7/Pentium-class PC on the market,” says Joe Hofmann, an AMD regional marketing manager. “The with AMD-K5 Processor AMD-K5-PR75/PR100 processors push the price/perfor- For those who think the so-called “network PC” mance envelope for a true Socket 7 PC solution with is simply hype, think again. Vobis, Germany’s largest full upgradability, thus addressing the very cost-sensitive personal computer maker segments of the market.” and retailer, has introduced The NPC configuration includes 8MB RAM, a 1MB AMD-K5-PR75/PR100 PCI VGA-graphics card, a Quantum 850MB hard drive, processor-based desktop a 3.5-inch floppy drive, and a standard keyboard. Each systems priced like Internet system is preloaded with MS-DOS 6.22, Windows for appliances and yet config- Workgroups, MS Works 3.0, and MS Internet Explorer. ured like full-blown PCs. “AMD is a strong component brand name, and that’s Prices for the new Vobis another part of the Vobis value proposition,” adds HIGHSCREEN NPC Hofmann. For example, the AMD PC processor branding (Network Personal logo appears on both the NPC’s packaging and computer Computer) systems start case. Vobis also features the HIGHSCREEN NPC—and at 888 DM (including value- AMD PC Processor logo—in an eye-catching, full-page added tax but without mon- ad running in its widely distributed Denkzettel circular. itor), or nearly US$600. The NPC system is sold throughout Europe through “The HIGHSCREEN NPC retail chains (including hundreds of Vobis outlets) and is simply the lowest-priced direct channels. China’s Legend Group Unveils “By offering the right combination of high performance and outstanding value, the Legend E-series systems based AMD-K5 Processor-Based PCs on the AMD-K5 processor will help accelerate the growth Legend Group Co., China’s largest domestic personal of China’s booming PC market,” says Rob Herb, vice computer manufacturer, is using the AMD-K5™ processor president of strategic marketing for AMD’s Computation to power its new Legend E-series PCs designed for the Products Group. “Currently, the Chinese PC market is Chinese desktop computing market. The Legend E5/75, growing at nearly 40 percent a year. This means an based on the AMD-K5-PR75 processor, is an entry-level estimated 7.5 million PC units will be sold annually in PC intended for the price-sensitive consumer electronics China by the year 2000.” market.
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