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2010 Rogers CSR Report Sustainable Connections Rogers Communications Inc. 2010 Corporate Social Responsibility Report ROGERS COMMUNICATIONS INC. 2010 CORPORATE SOCIAL RESPONSIBILITY REPORT / 2 SECTION 1 INTRODUCTION 3 2010 Highlights 4 Celebrating 50 Years 5 About this Report 6 A Message from Nadir Mohamed 7 Who We Are SECTION 2 CSR AT ROGERS 10 CSR Strategy and Governance 12 Ethics and Integrity 13 Stakeholder Engagement SECTION 3 YEAR IN REVIEW 17 Customers 23 Employees 31 Environment 42 Community and Society 48 Suppliers 51 CSR Key Performance Indicators 55 GRI Index 68 Contact Us ROGERS COMMUNICATIONS INC. 2010 CORPORATE SOCIAL RESPONSIBILITY REPORT SECTION 1 / 3 Rogers Communications Inc. is a diversified Canadian communications and media company Corporate Social Responsibility (CSR) Highlights in 2010 COMMUNITY DONATIONS CSR GOVERNANCE Building DIVERSITY Contributed $62 million through Created CSR Governance Committee Relaunched an improved Rogers cash and in-kind donations, an along with six subcommittees to Women’s Network and held several increase of 9.3% from 2009. address material CSR issues. networking and learning events. INVESTING IN EMPLOYEES ACTION ON CLIMATE CHANGE DI VERTING WASTE Invested $42.7 million in employee Completed fourth Carbon Footprint Diverted materials from landfills, training and career development. Assessment. Formed Environmental including 239 tonnes of electronic Steering Committee to devise GHG- waste and 101,686 cell phones reduction strategy and targets. recycled through Rogers’ Phones for Food program. ROGERS COMMUNICATIONS INC. 2010 CORPORATE SOCIAL RESPONSIBILITY REPORT SECTION 1 / 4 Celebrating 50 Years of Connections While in law school, founder Ted Rogers buys CHFI, Rogers becomes the first cable company in North America to 1960 1995 a struggling FM radio station, and builds it into a success. launch commercial high-speed Internet service when it launches service in Newmarket, Ontario. CHFI-AM is launched, later renamed CFTR, signifying ‘Canada’s 1962 First Ted Rogers’. Became 680News in 1993, the first all-news Rogers acquires the Toronto Blue Jays major league baseball station in Canada. 2000 team. Ted Rogers founds Rogers Cable TV, acquires Bramalea Telecable Rogers launches GSM wireless network – the international world 1967 and formally enters into the cable business with 300 subscribers. 2002 standard network. CFMT-TV rebranded as OmNI Television. Rogers Media 1969 Rogers Community Television premieres. launches OmNI.2 to provide additional multicultural television programming in Ontario. Rogers Cable TV launches ‘cable TV converters’ in Toronto, 1973 providing its subscribers with more channels. Rogers partners with Food Banks Canada to support the Phones 2003 for Food program. Rogers becomes a public company when it acquires Canadian 1979 Cable Systems through a reverse takeover and becomes biggest Rogers Communications Inc. acquires the SkyDome stadium in cable company in Canada. 2004 Toronto. The employee-driven Rogers Pumpkin Patrol launches, 2005 Rogers Cable acquires Call-Net and offers local telephone service. 1984 an initiative focused on keeping kids safe on Halloween. Rogers acquires five Citytv television stations in Toronto, C antel (predecessor of Rogers Wireless) launches cellular service 2007 1985 Winnipeg, Edmonton, Calgary and Vancouver. on July 1. Completed our first carbon footprint assessment to measure greenhouse gas emissions and identify reduction opportunities. Rogers Communications Inc. is formed as the parent company to 1986 its operating divisions. Rogers becomes an Imagine Canada Caring Company, committed Rogers buys multicultural broadcaster CFMT. 2009 to supporting the principles of corporate citizenship and benchmarks for community investment. Rogers Video is created and later becomes the largest Canadian- 1988 Introduced the Rogers Supplier Code of Conduct to ensure new owned chain of rental video stores. and existing vendors meet high standards of ethics and integrity. The Rogers Telefund is established to contribute to the Improved Rogers Women’s Network is relaunched. 1989 production of quality independent Canadian television 2010 programming. Rogers introduces Canada’s first mobile phone for seniors, the Doro PhoneEasy® 410gsm. ROGERS COMMUNICATIONS INC. 2010 CORPORATE SOCIAL RESPONSIBILITY REPORT SECTION 1 / 5 About this Report This is Rogers’ second annual CSR Report. Published in 2011, it provides information about our social, environmental and economic impacts, focusing on those of importance and relevance to our main stakeholders. This publication complements our Annual Report to Shareholders and the CSR section of our website; together, they represent our total reporting on Rogers’ CSR activities. To minimize our environmental footprint, this publication is available in electronic (PDF) format only. SCOPE AND CONTENT COMPLIANCE WITH GLOBAL This report covers Rogers’ 2010 fiscal year, January 1, REPORTING INITIATIVE (GRI) 2010 – December 31, 2010, and our activities in In preparing this report, we have used the GRI G3 Canada, which substantially represent our operations. reporting guidelines. A full GRI index, identifying the Subject matter experts across the company supplied disclosures for which Rogers is reporting, is provided data, and management reviewed and approved at the end of this report. For the 2010 reporting period, content. For our key performance indicators, we Rogers self-declares a GRI Application Level C. have provided three consecutive years of data, where This report was not externally audited. available. There are no significant changes from our previous CSR Report, which was published in July 2010. ROGERS COMMUNICATIONS INC. 2010 CORPORATE SOCIAL RESPONSIBILITY REPORT SECTION 1 / 6 A Message from Nadir Mohamed 2010 marked our 50th anniversary at Rogers. Fifty years of providing Canadians with Rogers products and services. We want to be seen as a good company to do Rogers is interconnected with the communities and for stakeholders – and, in turn, further cement our ties business with, an excellent employer and a valued natural environment where we operate, which have with them. Forging and maintaining healthy relations community partner. So we are always working on allowed us to flourish for 50 years. I’m pleased to – “sustainable connections” – with our stakeholders strengthening our relationships with our stakeholders. report that we increased our community donations is about listening, understanding and respecting their That was our focus five decades ago, and it remains by nearly 9.3% from the previous year, contributing diverse needs and interests, and responding in ways so today. Let me highlight some examples from 2010 $62 million in 2010. Demonstrating compassion that are meaningful and transparent. that demonstrate this. and generosity, Rogers’ employees volunteered in The past half-century has been an incredible journey their communities and drew attention to crucial Enhancing our customers’ experience is an ongoing for Rogers. We will continue to deliver the best causes such as children’s safety. Environmental priority. Over the past year, we made continued innovative services for our customers while working sustainability also ranked high on our agenda: we improvements to our customer service channels and hard to be a sustainable and responsible business. proactively managed the environmental impacts of continued to invest in customer retention, network our operations, with initiatives ranging from a nation- enhancement and product development initiatives. wide cell phone recycling campaign to the installation We launched a successful handset protection of more efficient electrical, heating and cooling guarantee program that enables eligible customers systems in our facilities. Last year we added muscle to quickly and inexpensively replace lost or broken to our environmental program by establishing an wireless devices. Adding to a long history of being Environmental Steering Committee to drive an across- Canada’s innovation leader, we unveiled the first the-board agenda for carbon, waste and energy NADIR MOHAMED mobile phone in Canada exclusively for seniors and reduction, including setting targets. President and Chief Executive Officer introduced the Live Agent phone service for small Rogers Communications Inc. business, also the first of its kind in this country. Finally, our new Corporate Social Responsibility (CSR) Governance Committee is bringing greater oversight We maintain a strong focus on employee and strategic direction to material CSR issues that engagement. The energy, talents and wellness of demand our attention, such as product responsibility Rogers’ employees drive our performance day in and supply chain management. CSR is certainly an and day out. Last year we upgraded our Wealth ongoing effort: we continually seek out opportunities Accumulation Plan to give employees greater pension to perfect and evolve our business for the better. In benefits, invested $42.7 million in their training and 2011, we’ll continue to align business objectives with career development, and bolstered our workplace hallmarks of good corporate citizenship so that we diversity and inclusiveness programs. improve our bottom line and create tangible benefits ROGERS COMMUNICATIONS INC. 2010 CORPORATE SOCIAL RESPONSIBILITY REPORT SECTION 1 / 7 Who We Are Headquartered in Toronto, Rogers Communications (TSX: RCI; NYSE: RCI) is a diversified Canadian communications and media company engaged in three primary lines of business. ROGERS
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