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Rogers Communications Inc. 2003 Annual Report

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Rogers Communications Inc. 2003 Annual Report At Rogers, we constantly seek to improve people’s lives by offering them new and innovative ways of staying informed, in touch and entertained. As a premier Canadian integrated communications company, we have a long history of pioneer- ing new technologies, bringing new services to market in ways uniquely Canadian, and adding choice, value and convenience to people’s lives. Everything we do is inspired by our customers. This core belief is the foundation upon which we have built a unique and vibrant mix of cable, wireless, Internet and media offerings that touch the lives of Canadians every day, year-after-year. Our products share not just a common heritage, but a common brand as well – the Rogers brand – a brand which increasingly has come to stand for innovation and value in Canadian communications, entertainment and information. This is Rogers. This is your world, right now. GREG ROGERS NEEDS SOLUTION > Leading selection of > Cheers to Rogers TV programming Sportsnet in HDTV > To call girlfriend > Relies on Rogers Wireless from gym network coverage > Live coverage of > Clicks onto The Shopping regional sporting events Channel > Best rate on > Loves VOD and PVR from new mortgage Rogers Cable > Immediate access to > Uses Hi-Speed Internet home and work e-mail access from Rogers Cable > To take control of > Uses a BlackBerry from TV viewing Rogers Wireless > Birthday present for > Subscribes to Rogers girlfriend Digital Cable TV > Speed for Wi-Fi home > Follows Canadian network Business magazine or Moneysense.ca 2 2003 Annual Report Rogers Communications Inc. choice Today’s technically savvy customer wants Rogers Wireless offers a broad array of wire- everything, and wants it right now. less voice and data services and devices on Canada’s largest integrated wireless voice Rogers Cable is continually bringing new and and data network, a network built on the innovative products to market that dramati- global standard for wireless communications cally increase the variety of choice for our technology, GSM/GPRS. Whether you are a customers. More than a thousand on-demand business or a consumer, Rogers Wireless titles and hundreds of channels of program- offers an extensive choice of wireless services ming are offering Rogers’ customers choice and pricing packages to suit your needs. like never before, while new technologies like video on demand, high definition television Rogers Media is a powerful combination of and personal video recorders are changing Canadian radio and television broadcasting the way customers watch TV. properties, a televised home shopping channel and a strong collection of print publications. Rogers Hi-Speed Internet is the broadband Whether it is access to breaking news on connection of choice for today’s wired home 680News radio, a hockey game on Sportsnet or business. A reliable broadband connection television, insightful editorial in Maclean’s mag- for checking e-mail, surfing the Web, or con- azine, or home accessories from The Shopping ducting e-commerce, Rogers Hi-Speed Internet Channel, Rogers Media provides choice. is a suite of products ranging from the entry- level “Lite” product all the way up to the Customers want choice, flexibility and value super-fast Rogers Business Solutions product. and Rogers provides it, right now. Rogers Communications Inc. 2003 Annual Report 3 value Rogers recognizes that value is something wireless services and Rogers Video rentals. that it must provide to customers every day – Rogers Incredible Bundles offer a variety of value in features, value in packaging and “bundled” packages combining basic and dig- value for money. Rogers meets this challenge ital cable, premium programming, Hi-Speed by understanding our customers’ needs and Internet and wireless services for a single price. providing innovative solutions to meet the demands their lives throw at them at home Businesses, in particular, value the innovation and at work. and choice that Rogers provides. Rogers Wireless offers a leading-edge array of wire- For customers who subscribe to multiple less voice and data devices and services on services, Rogers offers additional value and its global standard GSM/GPRS network. Rogers convenience with its product bundles and cus- Cable offers businesses broadband Internet tomer loyalty plans. For added convenience, access and private networking – at the office we provide our customers with a combined and for remote access to the office. And Rogers bill and single point of contact for all of their Media can fulfill the advertising requirements Rogers products. of any business with integrated media expo- sure across television, radio and print. Rogers’ VIP program offers qualified customers great pricing on their cable TV, as well as No matter what the busy world is demanding additional value on their Hi-Speed Internet, today, Rogers is there, right now. 4 2003 Annual Report Rogers Communications Inc. JACKIE ROGERS NEEDS SOLUTION > Up-to-the-minute traffic > Uses Rogers Hi-Speed and weather info Internet for streaming video chat > To capture child’s first steps > Relies on Enhanced Wireless Desktop from > Best value for cable, Rogers Wireless Internet and wireless services > Drops into neighbour- hood Rogers Video store > Access to desktop and e-mail while out of office > Snaps photo with Rogers Wireless camera phone > New meal planning ideas > Loves her Rogers > Video and snacks for Incredible Bundle babysitter and kids > Tunes to 680News radio > To keep in touch with distant relative > Subscribes to Chatelaine magazine > Wireless coverage while on European trip > Roams globally with Rogers Wireless GSM phone Rogers Communications Inc. 2003 Annual Report 5 THE LEE FAMILY ROGERS NEEDS SOLUTION > Choice of movies > Surf the Web with Rogers without leaving home Hi-Speed Internet > To research school > Log on to Rogers.com project, due tomorrow! day or night > To add voicemail to > Select from hundreds Rogers Wireless account with Rogers Cable’s VOD > Wireless phones for > Visit one of Rogers the whole family Wireless’ thousands of locations > To reduce number of monthly bills > Watch OMNI and Fairchild TV on > Cool tunes for Rogers Cable impromptu house party > Choose Family Plan and > To check out latest Calling Circles from wireless devices Rogers Wireless > News and entertainment > Tune to JackFM radio in Cantonese > Become Rogers “one-bill” subscriber 6 2003 Annual Report Rogers Communications Inc. convenience Time is a valuable commodity with today’s With 24-hour-a-day, 7-day-a-week shop- families and Rogers is bringing customer- ping and self-directed customer service at focused solutions that offer convenience and rogers.com our customers can perform a host ease to their hectic lives. of functions at their convenience. Rogers Cable offers flexible 7-day-a-week installa- Rogers Hi-Speed Internet keeps the family in tions and home servicing guaranteed within a touch with reliable, “always on” broadband three-hour window. Rogers Wireless has an access, multiple e-mail addresses and tools to extensive dealer and retail location network harness the power of the Web. If it is for through which customers can purchase hand- e-mailing or instant messaging, for research- sets and subscribe to service plans. And, in ing a school assignment or for just keeping addition to offering a huge library of movie up on news and sports scores, our broadband titles, many of our neighbourhood Rogers connection will provide a superb on-line Video stores also provide subscribers with the experience. ability to pick up or return cable TV and Internet equipment, and purchase wireless Family Plan from Rogers Wireless provides an services, handsets and accessories. innovative way for up to five members of a family to share one price plan and one bucket Families need convenience, and Rogers is pro- of minutes all on one bill. Customers who viding it to them, right now. choose Family Plan from Rogers Wireless also benefit from Calling Circles – a unique option that provides local calling between Family Plan members. Rogers Communications Inc. 2003 Annual Report 7 Rogers Cable Rogers Cable’s advanced fibre-to-the-feeder network in Ontario, and watch their favourite shows while recording another pro- New Brunswick and Newfoundland is more than 96% two-way gram. Using Rogers’ PVR, combined with VOD – now available addressable, 99% digital-ready and 92% 750/860 megahertz to over 1.8 million homes with a library of more than 1,000 (“MHz”) – ideally suited for delivering advanced television and program titles – and time-shifted channels, provides the ulti- Internet services requiring interactivity and significant bandwidth. mate television viewing experience and is available only to Rogers Cable subscribers. Rogers Cable offers one of Canada’s largest selections of pro- gramming, packaged with content ranging from local television Rogers Cable offers two different broadband Internet services stations to Canadian and U.S. networks to a plethora of premium for customers: Rogers Hi-Speed, the choice of most residential and specialty channels. With up to 400 channels available, customers and Rogers Hi-Speed Lite, a lower-priced, less Rogers Cable offers the ultimate in choice and flexibility. Rogers feature-rich option for customers. In addition, Rogers Business Cable also offers up to 19 channels of high definition television Solutions offers a range of high-speed service options to the (“HDTV”) programming – the television signal of the future. business market. Rogers on Demand is a suite of services that includes video on In mid-2005, Rogers Cable intends to introduce a high-quality demand (“VOD”), personal video recorders (“PVR”) and time- digital local telephone service with many of today’s popular shifted programming. PVRs allow customers to pause and calling features plus many new services that will be enabled by rewind live television, record up to 50 hours of programming the advanced Internet Protocol (“IP”) platform. 8 2003 Annual Report Rogers Communications Inc.
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