Display until February 28, 2011 PUBLICATIONS MAIL aGREEMENT 40070230 pOstaGe paiD in tOrOntO MarketinG MaGazine, One MOunt pleasant RoaD, tOrOntO, CanaDa M4y 2y5 September 2010 27, $19.95 Pre P ared by: MEDIA Canadian Media Directors’ Council Directors’ Media Canadian DIGEST 10 Published by: 11 4 Y CELEBRATING E A 0 RS www.marketingmag.ca Letter from the President CMDC MEMBER AGENCIES Agency 59 Canadian Media Directors’ Council AndersonDDB Cossette Welcome readers, Doner DraftFCB The Canadian Media Directors’ Council is celebrating the 40th anniversary of the Genesis Vizeum Media Digest with the publication of this 2010/11 issue you are accessing. Forty years is Geomedia quite an achievement of consistently providing the comprehensive source of key trends GJP and details on the full media landscape in the Canadian marketplace. Fascinating to Initiative consider how the media industry has evolved over those forty years and how the content M2 Universal of the Digest has evolved along with the industry. MPG As our industry has transformed and instant digital access has become such an import- MediaCom ant component of any reference source, we are pleased to make the Digest and its valu- Mediaedge.cia able and unique reference information freely available to the industry online at www. Media Experts cmdc.ca and www.marketingmag.ca, in addition to the hard copies distributed through Mindshare Marketing Magazine and our member agencies. OMD The CMDC member agencies play a crucial role in updating and reinventing the PHD Digest content on a yearly basis, and we thank each agency for their contribution. The Pegi Gross and Associates 2010/11 edition was chaired by Fred Forster, president & CEO of PHD Canada and RoundTable Advertising produced by Margaret Rye, the CMDC Digest administrator. The successful and timely Starcom Mediavest delivery of the Media Digest to the industry each year is due in large part to Margaret Saatchi & Saatchi Rye’s level of commitment and stewardship. Special thanks to Margaret and Fred for Tenzing Communications their coordination of all the Digest components and their collaborative working style Time + Space with all of the contributors. Vector Media Marketing Magazine has been the CMDC’s long term partner in publishing the Walker Media Media Digest. Our thanks to our partner editorial and sales team at Marketing. As our Zenith Optimedia industry has been undergoing transformative change, the CMDC values Marketing’s continued commitment to the importance of providing consolidated, relevant reference material to the media and marketing communities. We must also thank our advertisers–their continuing support enables us to fund and publish the Digest on an annual basis. The CMDC’s mission is to further the advancement of media and communications in Canada, and the Media Digest continues to be an important element of our delivering against that mission. We welcome the positive response and feedback from our readers who make good use of its valuable multi-media content. Anne Myers President, CMDC The CMDC Media Digest is not intended to be a comprehensive directory of available media in Canada. For specific media information and rates, we refer you to Canadian Advertising Rates and Data (CARD), or to the relevant sales force. Additional copies may be obtained for $25 ($40 outside Canada) from Marketing Magazine, One Mount Pleasant Road, Toronto, Ontario M4Y 2Y5 Phone (416) 764-1620; fax (416) 764-3937 Media Digest Editor Art Director Laura Medcalf Gordon Alexander Media Digest 10/11 3 Managing Editors David Brown (416) 764-1595 Table of Contents [email protected] Rebecca Harris (on leave) Senior Editor Jeromy Lloyd (416) 764-1567 [email protected] CANADIAN MARKET DATA CONSUMER MAGAZINES Staff Writers 6 Population, households and retail sales 43 General information Jeff Beer (416) 764-1420 [email protected] By province 44 Circulation and readership Kristin Laird (416) 764-1588 7 Major markets (English magazines) [email protected] Media cross-ownership 45 U.S. magazines with Art Director Peter Zaver (416) 764-1563 8 Cultural diversity Canadian circulation of 25,000+ [email protected] 8 About costs 48 Circulation and readership Associate Art Director Ally Tripkovic (on leave) 14 Ethnic media (French magazines) CORRESPONDENTS 49 General Business Publications Vancouver Eve Lazarus (604) 990-9397 TELEVISION 50 Magazine Data Sources [email protected] Calgary 16 General information Norma Ramage (403) 938-0215 Networks, Pay & Specialty services OUT-OF-HOME & TRANSIT Fax: (403) 938-0216 [email protected] Television summer drop-off 53 Out-of-Home general information Halifax 18 Viewing habits 54 Outdoor distribution by market Matt Semansky (902) 404-0637 [email protected] 19 Digital networks 56 Out-of-home Data Sources Publisher 21 Pay & Specialty 57 Transit general information Lucy Collin (416) 764-1582 [email protected] Weekly hours and % reach 58 Transit Media Suppliers SAles Managers 23 Television Data Sources Sales Manager Hayley Humenick (416) 764-1575 INTERNET & MOBILE MEDIA [email protected] 60 Sales Manager: Ontario & Western Canada RADIO The Internet in Canada Carol Leighton (416) 764-1544 24 General information 62 Top Properties 1-800-720-8916 [email protected] Listening by location 66 Gaming Sales Manager: Ontario & Western Canada 25 Weekly reach by demo and location 68 Mobile Media (on leave) Colleen Fava (416) 764-1625 26 Syndicated & Satellite radio 69 Internet Data Sources 1-800-720-8916 [email protected] 28 Radio Data Sources Inside Sales Representative, Classifieds, Ticket Sales DIRECT RESPONSE Aldo Russo (416) 764-1597 [email protected] BROADCAST COMMERCIAL MARKETING Senior Account Manager: Quebec Suzanne Farago (514) 843-2964 ACCEPTANCE 74 DM & Suppliers [email protected] 29 Clearance Organizations Account Manager: Quebec 75 Flyers Yves Jalbert (514) 843-2518 76 Associations [email protected] DAILY NEWSPAPERS 78 Media Software + Data Services Sales & Marketing Coordinator Alexandra Kolar (416) 764-1625 32 General information 80 Media Terminology [email protected] 34 National readership Production Manager Lillian Maksymyszyn (416) 764-1690 35 City size publication detail [email protected] 36 Daily Newspaper Data Sources Circulation Manager Duncan Palmer (416) 764-3860 [email protected] COMMUNITY NEWSPAPERS Publication mail agreement #40070230 38 General information Registration number 08985 40 Readership Periodicals postage paid at Lewiston, NY. Canadian and U.S. Postmasters: send address changes Major Corporate Owner to Marketing Magazine, PO Box 18003 Toronto, ON M7Y 3J3. 41 Community Newspaper Data Sources Undeliverable copies notices to: Marketing Magazine, One Mount Pleasant Rd., 7th Floor, Toronto, ON M4Y 2Y5, [email protected]. U.S. periodical registration no. 010-574 Marketing is indexed in the Canadian Business Index by Current subscribers Important notice Marketing’s Newfoundland. (Reg.# 137813424RT001). In Quebec, Marketing receives unsolicited features and materials Micromedia Limited. Back copies are available in microform DAILY newsletter is included AT NO ADDITIONAL COST with add 7.5% QST (Reg.# 101662-4728TQ1) (including letters to the editor) from time to time. Marketing, from Micromedia Limited, 20 Victoria St., Toronto, ON your Marketing subscription. Printed in Canada. Member Canadian Business Press and its affiliates and assignees may use, reproduce, publish, M5C 2N8, tel: (416) 362-5211; and from the University To ensure you receive all the industry news from Marketing, Audit Bureau of Circulations. re-publish, distribute, store and archive such submissions in of Michigan Micro Films International, 300 North Zeeb forward us your e-mail address, name, company and Mail preference: Occasionally we make our subscriber list whole or in part in any form or medium whatsoever, without Rd., Ann Arbor, MI, 48106. Marketing, USPS 010-574 is address for your existing subscription. available to reputable companies and organizations whose compensation of any sort. published weekly by Rogers Media. U.S. office of publication: products or services may be of interest to you. If you do not 2221 Niagara Falls Blvd., Niagara Falls, NY 14304- Send to [email protected]. Marketing subscription prices include: Marketing MAGAZINE, the want your name to be made available, please call, write or Marketing is published 18 times a year except for occasional 5709. Periodicals Postage Paid at Niagara Falls, NY. U.S. e-mail us.list Rental Enquiries: combined, expanded or premium issues, which count as postmaster: Send address changes to Marketing, PO Box Marketing DAILY e-mailed newsletter and full access to Marketing ONLINE (www.marketingmag.ca) Cornerstone List Brokerage two subscription issues. Marketing, established in 1908, is 4541, Buffalo, NY 14240. ISSN #1196-4650 (416) 932-9555 Fax: (416) 932-9566 published by Rogers Publishing Limited, a division of Rogers 102nd Year–Vol. 115–No. 13 SUBSCRIBER CUSTOMER SERVICE: Media Inc. (416) 932-5082; Fax: (416) 932-2488 ROgers Publishing Limited, Contents Copyright © 2010 by ROGERS a division of Rogers Media Inc. PUBLISHING LIMITED, may not be reprinted Toll Free 1-800-222-5029 One Mount Pleasant Rd. Toronto, ON M4Y 2Y5, Canada without permission. rogersb2bmedia.com/mrkt Rogers Media