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Creative Growth & Value Creative Growth & Value 2015 Annual Report OUR SHARED VISION At Perry Ellis International our vision is to achieve sustained, profitable growth through the maximization of our design expertise and the implementation of our Strategic Growth and Profitability Plan. We look forward to building on this past year’s momentum, to enhancing our leadership position and to delivering improved returns for our shareholders as we move into 2016. OUR SHARED ACHIEVEMENTS Throughout Fiscal 2015, we had sustained growth and established a foundation for success by attracting and retaining key strategic partnerships and industry talent. Our emphasis and focus on the most profitable channels and geographies fueled margin expansion and growth in our e-commerce and international businesses. These achievements are a testament to the hard work, ongoing focus, and continued dedication of the Perry Ellis International team. A Company Rooted in Heritage and Powerful Brands Over our 48-year history, we have established a unique corporate profile of which we are extremely proud. We are a company rooted in our deep heritage and iconic brands. We are a global leader in the apparel industry We have an iconic portfolio of lifestyle brands We have diversified distribution channels and strong retailer relationships We have growing direct-to-consumer and international businesses We have a seasoned management team with decades of experience in our sector KEY INITIATIVES Continue to increase revenue by exiting under-performing, low-growth Optimizing Portfolio brands, by driving growth in higher-margin lifestyle brands and channels, and by capitalizing on new marketing opportunities PEI has significant brand equity abroad and we are focused on driving Expanding International Distribution international growth through direct investments in North America, Europe, and other key emerging markets We are accelerating future growth by optimizing existing Perry Ellis and Enhancing DTC Channels Original Penguin stores and improving the e-commerce websites of other key lifestyle brands to capture greater market share We are focused on increasing our menswear offerings and elevating Strengthening Strategic Positioning our presence within this demographic by increasing our wholesale, retail and licensing efforts of our core brands We continue to drive efficiencies and generate cost savings through Reducing Costs Across the Portfolio process enhancements, inventory management and sourcing We are enhancing our focus on core brands Perry Ellis and Original Penguin, and are taking action to position PEI for improved operational and financial performance in the near- and long-term. Oscar Feldenkreis Vice Chairman of the Board, President and Chief Operating Officer DEAR FELLOW SHAREHOLDERS A year ago we outlined our Growth and Profitability Plan to Enhancing Direct-to-Consumer (DTC) Operations better position Perry Ellis International (PEI) for long-term value During Fiscal 2015 the Company focused on enhancing creation.The Plan is centered on five key initiatives; international profitability in its Direct-to-Consumer platform. We and licensing expansion; portfolio optimization; investment in streamlined our internal teams and processes to improve our-high margin, direct-to-consumer channel; enhancement of operating performance. We believe that enhancing DTC sales our competitive positioning; and cost-savings efficiencies. opportunities will yield significant earnings potential for PEI. Toward that end we built a superlative e-commerce channel, We have made considerable progress in implementing this in terms of its ability to facilitate both customer conversion Plan and are pleased to provide you with an update following and loyalty, which increased our e-commerce comparable the close of Fiscal 2015. Bottom line, our Growth and revenue by 34 percent. Additionally, at our retail stores Profitability Plan has made PEI a more focused, financially nationwide we’re building localized assortments and tailoring efficient corporation. our product flows on a door-by-door basis, adapting to each individual market. We’re also devoting time and resources to Along with other apparel-industry players, during the past the development of our retail associates, while simultaneously year we faced a number of significant external headwinds, developing new product opportunities and driving margin-rate including extensive port closures in the United States and improvements through our DTC channel. historic currency fluctuations. While these events impacted our Fiscal 2015 financial results, we successfully managed Strategic Cost Savings through them and started Fiscal 2016 as strong as ever, Over the course of FY15, we took actions that improved making it our second-most successful quarter in the our efficiency and provided us with greater access to Company’s history. working capital. We effectively managed working capital by reducing inventory to $184 million, compared with Our Plan helped further solidify our standing as one of the $207 million at the end of FY14. During the year, we world’s premier branded-lifestyle apparel corporations. executed $12 million in cost reductions, cutting both the costs of goods and SG&A during the year. A portion Among the Plan’s components are: of these savings were reinvested into the Company’s international platform to help drive growth. We will continue Expanding International and Licensing Distribution executing this focus to enhance efficiencies and generate During Fiscal 2015, international revenues grew 15 percent, cost savings through thoughtful process enhancements, increasing from $90 million to $104 million and accounting inventory management and sourcing optimization. for 12 percent of PEI’s total revenue mix. Much of the international growth can be attributed to expansion of Fiscal Year 2015 Financial Results the Company’s direct operations in Europe, Canada and During Fiscal 2015, our portfolio generated $890 million in Mexico. In addition, licensing income grew 7 percent, which total revenue, which is a 2 percent decrease compared with underscores the strong brand equity of our flagship brands the previous fiscal year. Today our total revenues represent domestically and internationally. We remain on track to approximately $3 billion in global retail sales, of which our bolster international sales, to a point where in a few years core brands generated 85 percent. The combined sales of they could represent over 15 percent of total revenues. We menswear labels Perry Ellis and Original Penguin accounted also executed an aggressive licensing strategy that yielded for 35 percent of PEI’s revenues, while PEI Golf apparel 27 new licensing agreements, growing this revenue stream to was responsible for 21 percent. Womenswear brands $32 million in royalties for the year. Rafaella and Laundry by Shelli Segal, and lifestyle labels Farah and Savane, were collectively responsible for 29 Portfolio Optimization and Licensing Growth percent of PEI’s retail sales. Throughout FY14 and into FY15, PEI exited 30 underperforming brands and businesses, which generated $80 million in Notwithstanding the success of our operating plan, there is revenues. This afforded us a heightened focus on our high- much more work to do, we will continue to work diligently on performing core brands -- Perry Ellis, Original Penguin, Golf enhancing the profitability of our retail stores and increasing Apparel, Rafaella and Laundry by Shelli Segal. net sales at wholesale. Moving into Fiscal 2016, many of the external challenges of the prior fiscal year are behind apparel, as evidenced by fabrics able to transfer moisture us, as we now focus on continuing the fiscal and operational from your skin and block the sun’s harmful ultraviolet rays, momentum we’ve achieved through executing our Growth among other capabilities. and Profitability Plan. Corporate Governance Enhancements Commitment to Team Building and Sustainability PEI continued to strengthen its governance profile during With more than 2,600 corporate and retail associates FY15, as demonstrated by the addition of three new, highly- worldwide, PEI lives and breathes apparel design, marketing qualified independent directors to our Board of Directors; and sales. However there’s more to our story, because we also J. David Scheiner, a veteran retailer with over 35 years place a premium on being an upstanding corporate citizen. of experience in senior roles at major retailers; Alexandra Wilson, co-founder of the innovative online retailer Gilt Group; PEI has been a longtime supporter of workplace diversity. and former Deutsche Bank Managing Director in the U.S. That’s why in 2014 we were the proud recipients of Retail and Consumer Group, Jane DeFlorio. These three a ‘Breakthrough Award,’ which is given jointly by two new members bring valuable perspectives and insights to our organizations supportive of women in business, Women Board and will make valuable contributions to PEI’s strategy Executive Leadership and 20/20 Women on Boards. of driving value for shareholders. More than two-thirds of the PEI Board is composed of independent directors. Another PEI priority is leaving behind the smallest possible environmental footprint. That’s why in 2015 we dyed denim It’s worth noting that the interests of our Board and using highly-compressed carbon dioxide gas, instead of water. management team are squarely aligned with those of our Not only did this reduce the amount of water we use by 92 shareholders, because our Board and management collectively
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