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Årsrapport 1999 Årsrapport «Schibsted.Com» >> Schibsted Årsrapport 1999 Norsk Design: Union Design. Foto: Jan Indrehus /Design: Union Design. Foto: Jan Indrehus Scanpix. Trykk: AS. Gunnarshaug Trykkeri Schibsted årsrapport 1999Schibsted årsrapport Norsk Schibsted ASA Tel: (+47) 23 10 66 00 Investorkontakt: Mette D. Storvestre «schibsted.com» Apotekergaten 10 Fax: (+47) 23 10 66 01 Tel: (+47) 23 10 66 97 Fax: (+47) 22 33 63 49 Postboks 1178 Sentrum [email protected] E-mail: [email protected] >> >> N-0107 Oslo www.schibsted.no Investorinformasjon: www.schibsted.no/ir Årsrapport 1999 database Dette er Schibsted 6 Viktige hendelser 10 Konsernsjefen har ordet 12 Årsberetning 14 Kornsernstyret 20 INNHOLD DETTE ER SCHIBSTED For Schibsted-konsernet representerer årtusenskiftet et møte mellom selskapets Massemarkedsportaler 25 sterke tradisjoner og dets nye posisjon i Avisenes nettsatsninger 26 en medieverden i forandringens tegn. Alt midt på 90-tallet besluttet Schibsted å ta en sentral posisjon i Aftenposten 32 online-utviklingen i Skandinavia. Verdens Gang 34 Aftonbladet 36 Satsningen har vært riktig og nødvendig Svenska Dagbladet 37 for å bevare og utvikle konsernet som et Eesti Meedia 39 av de ledende medieselskaper i Norden. Schibsted Trykk 40 Scanpix 41 Schibsteds strategi er å styrke og videre- utvikle de etablerte medier, og samtidig sikre seg ny vekst og utvikling innen Metronome Film & Television 46 nye medier. Sandrew Metronome 48 TV 2 49 Kanal 2 51 Scandinavia Online 57 Bokkilden 58 Ticnet 58 Byguider 58 Hugin 59 Chr. Schibsteds Forlag 61 Bladkompaniet 61 Dine Penger 62 Dagens Medisin 63 Aksjonærinformasjon 66 Finanskalender 68 Schibsted Finans 69 Schibsted Eiendom 70 Amandus Traineeprogram 71 Stiftelsen Tinius 72 Resultat Konsern 76 Balanse Konsern 77 Kontantstrøm Konsern 78 Resultat Schibsted ASA 93 Balanse Schibsted ASA 94 Kontantstrøm ASA 95 Revisors beretning 103 Verdiregnskap 104 «schibsted.com» 108 Schibsted online-statistikk 110 Adresser 112 Konsernstruktur 114 Nøkkeltall RELEVANT (BELØP I MILL. KR.) 1999 1998 1997 1996 1995 Avis 28 TV/Film 42 Driftsinntekter 7 514 6 633 5 360 4 569 3 348 Multimedia 52 Driftsresultat 172 318 645 578 409 Regnskap 74 Ordinært resultat før skattekostnad 114 267 731 579 498 Driftsmargin (%) 2,3 4,8 12,0 12,6 12,2 Fortjenestemargin (%) 0,6 2,6 9,6 8,9 10,3 Egenkapitalandel (%) 33,3 37,3 50,6 48,1 59,6 Egenkapitalrentabilitet (%) 1,8 7,3 24,6 23,2 23,5 Totalkapitalrentabilitet (%) 3,5 6,1 17,9 18,5 20,3 Resultat pr. aksje (kroner) 0,61 2,48 7,47 5,79 4,99 Kontantstrøm pr. aksje (kroner) 8,76 9,95 10,00 9,50 8,01 Avsatt utbytte (kroner) 1,75 1,75 1,75 1,50 1,30 OPPLAG - AKKUMULERTE TALL Aftenposten morgen, hverdager 284 251 288 078 286 163 283 915 282 018 Aftenposten aften, hverdager 180 497 186 418 191 269 188 635 186 003 Aftenposten, søndag 236 995 238 181 230 118 223 501 218 384 VG, hverdager 373 552 364 825 370 115 356 861 371 238 VG, søndag 307 863 299 732 294 019 279 571 279 362 Aftonbladet, hverdager 380 600 397 200 407 900 381 200 362 000 Aftonbladet, søndag 475 100 502 100 510 183 484 400 473 400 Svenska Dagbladet, hverdager 178 100 185 000 194 500 187 600 194 900 Svenska Dagbladet, søndag 193 700 199 900 208 500 202 300 209 100 SCHIBSTED ÅRSRAPPORT >>5 DETTE ER SCHIBSTED (BELØP I MILL. KR.) 1999 1998 1997 1996 1995 ANNONSEVOLUM - AKKUMULERTE TALL (SPALTEMETER) Aftenposten 55 311 59 332 57 859 52 126 48 062 VG 7 326 7 430 7 901 7 419 6 802 Aftonbladet 12 274 11 898 11 072 11 143 9 367 Svenska Dagbladet 29 832 32 485 34 499 32 440 33 884 AVIS Driftsinntekter 6 280 5 653 4 820 4 046 2 916 Driftsresultat 141 395 633 502 421 Ordinært resultat før skattekostnad 123 402 727 590 522 Driftsmargin (%) 2,2 7,0 13,1 12,3 14,4 TV/FILM Driftsinntekter 732 716 364 308 347 Driftsresultat (9) 24 1 (14) (45) Ordinært resultat før skattekostnad (40) 18 35 (49) (24) Driftsmargin (%) (1,2) 3,3 0,2 (4,5) (13,0) MULTIMEDIA Driftsinntekter 494 242 189 210 75 Driftsresultat (14) (179) (90) 11 (14) Ordinært resultat før skattekostnad (27) (205) (105) 6 (14) Driftsmargin (%) (2,8) (73,9) (47,9) 5,2 (18,7) DEFINISJONER NØKKELTALL Driftsmargin Driftsresultat / Driftsinntekter Fortjenestemargin Årsresultat etter minoritetsinteresser / Driftsinntekter Egenkapitalandel Egenkapital og minoritetsinteresser / Totalkapital Egenkapitalrentabilitiet Årsresultat etter minoritetsinteresser / Gjennomsnittlig egenkapital Totalkapitalrentabilitet (Ordinært resultat før skattekostnad + rentekostnader) / Gjennomsnittlig totalkapital Resultat pr. aksje Årsresultat etter minoritetsinteresser / Gjennomsnittlig antall aksjer Kontantstrøm pr. aksje (Ordinært resultat før skattekostnad + avskrivninger +/- endring i netto pensjonsforpliktelse +/- andel resultat og mottatt utbytte fra tilknyttede selskaper - betalbar skatt) / Gjennomsnittlig antall aksjer RELEVANT Årsberetning 14 Avis 28 TV/Film 42 Multimedia 52 Regnskap 74 DETTE ER SCHIBSTED Schibsted er et ledende mediekonsern i Norden. Virksomheten omfat- ter avis- og forlagsvirksomhet, TV- og filmproduksjon, TV-kanaler og Internettaktiviteter. Konsernets aviser har et daglig opplag på ca. 1,9 millioner eksemplarer. De ulike nettstedene som Schibsted eier, helt eller delvis, har tilsammen nesten 10 mill. unike brukere hver måned. Ca. 3,2 millioner av disse leser konsernets nettaviser hver måned. Schibsteds hovedkontor ligger i Oslo og konsernet har ca. 5000 ansatte, hvorav ca. 2700 utenfor Norge. SCHIBSTED ÅRSRAPPORT >>7 DETTE ER SCHIBSTED Schibsteds eksisterende virksomheter og videre ekspansjon underbygges av konsernets visjon: "Schibsted skal bli Skandinavias ledende mediebedrift gjennom å være den foretrukne innholdsleverandør til lesere, seere og annonsører, uavhengig av medievalg." Fortsatt er størstedelen av virksomheten lokalisert i Norge, men ekspansjonen har de siste årene hovedsakelig funnet sted utenfor Norges grenser. Schibsteds strategiske fokus kan også oppsummeres på denne måten: SCHIBSTED "schibsted.com" Styrke kjerneaktivitet Skape vekst ved bruk med fokus på av konkurransefortrinn • Lønnsomhet • Innhold- og merkevarekvalitet • Kostnadsreduksjoner • Ledende portaler i Skandinavia • Omstilling (aviser, SOL) • Produktutvikling • Markedsføringskapasitet • Deinvesteringer • Erfaring og nettverk • Transaksjonstilfang Virksomhetsområdene Konsernet eier tilsammen 14 aviser og har eierandeler i ytterligere 11 regionaviser. I Norge eier Schibsted de to største dagsavisene, VG og Aftenposten, samt gratisavisen Avis1 og har eierandeler i seks regionaviser. I Sverige eier Schibsted Aftonbladet, Skandinavias største dagsavis, og Svenska Dagbladet foruten Scanpix som er Skandinavias største billedbyrå. I Estland eier Schibsted to riksaviser, Postimees og Sõnumileht, og har betydelige eier- Avis interesser i fem lokalaviser og ni magasiner. Schibsted har etablert to gratisaviser i Køln og Zürich. Det satses sterkt på å posisjonere Schibsted som en ledende aktør innen nettaviser og internettannonsering. I flere av avisene er det skilt ut selvstendige nettavis-, internettannonserings- og investeringsselskaper. Schibsted eier, sammen med Telia og Telenor, Scandinavia Online (SOL) som er etablert i Norge, Sverige og Danmark. SOL er en av Skandinavias mest trafikkerte portaler på Internett og tilbyr nytte- og underholdningsprodukter til massemarkedet. Konsernet har foretatt en rekke internettinvesteringer, blant annet i nettbokhandlene Bokkilden og Bokex, billettformidlingsselskapet Ticnet, investorinformasjonsselskapet Hugin, portalen Startsiden og byguider for Stockholm og København. Multimedia Chr. Schibsteds Forlag ble grunnlagt i 1839 og er utgangspunktet for hele Schibsted- konsernet. Forlagsvirksomheten omfatter i dag bokutgivelser gjennom egne forlagshus i Norge og Sverige. Det utgis også magasiner for helsesektoren og om privatøkonomi. Forlag Schibsted kontrollerer Metronome Film & Television, morselskapet for Skandinavias største gruppe av produksjonsselskaper for TV og reklamefilm. Schibsted eier 50% av Sandrew Metronome, en av Nordens ledende kinoeiere og distributører av spillefilm til kino, video og TV. Schibsted eier 33,3% av TV 2, Norges største kommersielle TV-kanal. TV 2 eier 49,3% av / Film TVNorge, nettverkskanalen for norsk lokal-TV. Schibsted har 86% av kapitalinteressene i TV Kanal 2 i Estland. SCHIBSTED ÅRSRAPPORT >>9 Hovedpunkter 1999 Virksomheter • Driftsresultat kr. 141 mill. • Aftenposten AS 100% • Fædrelandsvennen AS 25% DETTE ER SCHIBSTED • Store oppstartskostnader forbundet med nytt trykkeri. • Verdens Gang AS 100% • Bergens Tidende AS 24% • Sterke merkevarenavn gir suksess for nettavisene • Aftonbladet Hierta AB 49%* • Asker og Bærums Budstikke ASA 10% med 3,2 mill. unike brukere i desember. • Svenska Dagbladet Holding AB 89% • Schibsted Trykk AS 100% • VG opplagsvinner i norsk presse. • Avis1 AS 100% • Tidningstryckarna AB 87% • Schibsted annonserer et program for kostnads- • 20 Minuten 40% • Scanpix Scandinavia AB 61% reduksjoner og effektivitetsøkning med en ramme på • AS Eesti Meedia 92% • TT Interessenter AB 30% kr. 200 mill. i tillegg til det eksisterende programmet • AS Harstad Tidende 39% • NTB AS 21% på kr. 150 mill. i Aftenposten. • Adresseavisen ASA 32% • Gratisavisene Avis1 i Oslo og 20 Minuten i Köln • Stavanger Aftenblad ASA 31% og Zürich lanseres. * Konsolideres 100% VIS • Driftsresultat kr. -6 mill. • «panSOL» 50% • Filminfo AS 66% A • Avtale med Telia og Telenor om etablering og børs- • Bokkilden AS 100% • Referanse/Ecomda GmbH 38% notering av felles nordisk portalselskap «panSOL». • Ticnet AB 50% • Imedia AS 50% • Schibsted posisjonerer seg som ledende aktør innen • Hugin AS 30% •
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