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Schibsted Fremover 2006 Agenda Vision Sweden Norway International Newspapers in TV format Organic growth Finance Outlook 1 SCHIBSTED’S VISION Schibsted’s vision from 1995 Schibsted's vision is to be a leading Scandinavian media company by being the preferred content supplier to consumers and advertisers, irrespective of their choice of media. SPEED OF CHANGE INCREASING – TECHNOLOGY EXAMPLES Introduction of new technology in USA 120 100 Telephone 80 Cable TV 60 Million Radio users 40 20 0 Internet (World Wide TV Web) 1995 2000 1965 2005 1970 1975 1985 1935 1945 1980 1950 1955 1990 1930 1940 1960 1925 1920 Source: Morgan Stanley, The Internet Advertising Report Schibsted’s new competitive situation will make it more difficult to ”rest on the laurels” 7 % ANNUAL NOMINAL ORGANIC GROWTH IS NOT AN UNREALISTIC AMBITION Newspapers are threatened Several new growth opportunities SYNTHESIS Columns Ambitions Foundations 10 Synthesis 5 6 7 8 9 Growth Market and sales Organisation Corporate Finance A leading group development Europe's most in Europe in A leading group A group A leading innovative understanding in Europe in with an open, media group media group, changes in developing including in Europe with founded on media usage talent, leaders, culture regard to long- strong brands. and applying employees and hallmarked by term financial this knowledge creative efficient returns and Pilarer in developing organisations cooperation risk traditional and embracing and strong management new media. continuous local improvement. entrepreneur- ship. Schibsted will become 1 2 3 4 A diverse media A group that fosters A knowledge-based A listed company group which democracy and group whose core giving competitive conveys important, diversity through resources are financial returns useful and integrity and editorial strong brands and based on a sound entertaining content. independence. highly qualified balance sheet. employees. Schibsted is 10 Synthesis 5 6 7 8 9 Growth Market and sales Organisation Corporate Finance A leading group development Europe's most in Europe in A leading group A group A leading innovative understanding in Europe in with an open, media group media group, changes in developing including in Europe with founded on media usage talent, leaders, culture regard to long- strong brands. and applying employees and hallmarked by term financial this knowledge creative efficient returns and Pilarer in developing organisations cooperation risk traditional and embracing and strong management new media. continuous local improvement. entrepreneur- ship. Schibsted will become 1 2 3 4 A diverse media A group that fosters A knowledge-based A listed company group which democracy and group whose core giving competitive conveys important, diversity through resources are financial returns useful and integrity and editorial strong brands and based on a sound entertaining content. independence. highly qualified balance sheet. employees. Schibsted is 10 Synthesis 5 6 7 8 9 Growth Market and sales Organisation Corporate Finance A leading group development Europe's most in Europe in A leading group A group A leading innovative understanding in Europe in with an open, media group media group, changes in developing including in Europe with founded on media usage talent, leaders, culture regard to long- strong brands. and applying employees and hallmarked by term financial this knowledge creative efficient returns and Pilarer in developing organisations cooperation risk traditional and embracing and strong management new media. continuous local improvement. entrepreneur- ship. Schibsted will become 1 2 4 A diverse media A group that fosters 3 A knowledge-based A listed company group which democracy and group whose core giving competitive conveys important, diversity through resources are financial returns useful and integrity and editorial strong brands and based on a sound entertaining content. independence. highly qualified balance sheet. employees. Schibsted is 10 Synthesis 5 6 7 8 9 Growth Market and sales Organisation Corporate Finance A leading group development Europe's most in Europe in A leading group A group A leading innovative understanding in Europe in with an open, media group media group, changes in developing including in Europe with founded on media usage talent, leaders, culture regard to long- strong brands. and applying employees and hallmarked by term financial this knowledge creative efficient returns and Pilarer in developing organisations cooperation risk traditional and embracing and strong management new media. continuous local improvement. entrepreneur- ship. Schibsted will become 1 2 3 4 A diverse media A group that fosters A knowledge-based group which democracy and group whose core A listed company conveys important, diversity through resources are giving competitive useful and integrity and editorial strong brands and financial returns entertaining content. independence. highly qualified based on a sound employees. balance sheet. Schibsted is 10 Synthesis 5 6 7 8 9 Growth Market and sales Organisation Corporate Finance A leading group development Europe's most in Europe in A leading group A group A leading innovative understanding in Europe in with an open, media group media group, changes in developing including in Europe with founded on media usage talent, leaders, culture regard to long- strong brands. and applying employees and hallmarked by term financial this knowledge creative efficient returns and Pilarer in developing organisations cooperation risk traditional and embracing and strong management new media. continuous local improvement. entrepreneur- ship. Schibsted will become 1 2 3 4 A diverse media A group that fosters A knowledge-based A listed company group which democracy and group whose core giving competitive conveys important, diversity through resources are financial returns useful and integrity and editorial strong brands and based on a sound entertaining content. independence. highly qualified balance sheet. employees. Schibsted is Gyro Gearloose Petter Smart Uppfinnar-Jocke 5. Schibsted will become Europe`s most innovative media group… • Innovation will be based on the established market positions and know-how in the consumer market. Newspapers are becoming multimedia houses Online traffic will be used to create new market positions. • We will focus on exporting new products and ideas from Scandinavia to the continent. • We will continue the use of quality as a competitive advantage to create future growth. • By innovation, we mean: Market-driven product development (not R&D). Focus will be on continuous improvement and development, and less on "big bangs". Starting point is our brands and know-how. 10 Synthesis 5 6 7 8 9 Growth Market and sales Organisation Corporate Finance A leading group development Europe's most in Europe in A leading group A group A leading innovative understanding in Europe in with an open, media group media group, changes in developing including in Europe with founded on media usage talent, leaders, culture regard to long- strong brands. and applying employees and hallmarked by term financial this knowledge creative efficient returns and Pilarer in developing organisations cooperation risk traditional and embracing and strong management new media. continuous local improvement. entrepreneur- ship. Schibsted will become 1 2 3 4 A diverse media A group that fosters A knowledge-based A listed company group which democracy and group whose core giving competitive conveys important, diversity through resources are financial returns useful and integrity and editorial strong brands and based on a sound entertaining content. independence. highly qualified balance sheet. employees. Schibsted is 6. Schibsted will become a leading group in Europe in understanding changes in media usage … • Both consumers and advertisers are changing their media habits faster and more radically than earlier. • The impact of new media habits on traditional media is just as important as on electronic media. • This requires top skills in three main areas, among others: User behaviour on the Internet and mobiles Market-driven editorial product development Advanced media sales 10 Synthesis 5 6 7 8 9 Growth Market and sales Organisation Corporate Finance A leading group development Europe's most in Europe in A leading group A group A leading innovative understanding in Europe in with an open, media group media group, changes in developing including in Europe with founded on media usage talent, leaders, culture regard to long- strong brands. and applying employees and hallmarked by term financial this knowledge creative efficient returns and Pilarer in developing organisations cooperation risk traditional and embracing and strong management new media. continuous local improvement. entrepreneur- ship. Schibsted will become 1 2 3 4 A diverse media A group that fosters A knowledge-based A listed company group which democracy and group whose core giving competitive conveys important, diversity through resources are financial returns useful and integrity and editorial strong brands and based on a sound entertaining content. independence. highly qualified balance sheet. employees. Schibsted is ENCOURAGE RISKTAKING AND REMOVE FEAR OF FAILURE No “Only through failure can precious failure, experience be learned. But be no sure to always learn from your learning mistakes. Failure by itself is not necessarily failure.” – Sochiro Honda, cofounder “At Disney, we also feel that the only Safe to way to succeed creatively is to fail. A fail company
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