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Brands Connected Annual Report 2007 r SchibstedShibtd Á Ë6 brandshttp://www.schibsted.com 6 q r L Aftonbladet VG Aftenposten SvD Blocket FINN 20 minmi utes InfoJobs SSegunddamano connected 6 annual report 2007 6 ¸ Internet brands connected annual report 2007 q 66 content: THE FAST READ 1 our company 2 our results 4 our arena KORTVERSJON: For en rask 6 our market versjon, et høykom primert sam- 8 our strategy 9 our responsibility mendrag, av denne årsrapport: Les de neste 9 sidene. Hele histo- 10 WE ARE READY FOR CHANGES rien starter på side 10. Vi anbe- Kjell Aamot, President and CEO faler deg å lese den også… 12 DISCRIPTION OF OPERATIONS 35 BRANDS CONNECTED 36 our market – media users and advertisers 40 our media houses strategy – the new media day (insert) 41 living organisations ET NETTVERK AV MERKE- 44 our most important social responsibility 45 the Tinius trust VARER: Om vårt marked, vår 46 gender equality and environment arena, våre organisasjoner, vår strategi og vårt samfunnsan- 47 the group council svar. I tillegg: Slik er det nye 48 shareholder information mediedøgnet. 50 corporate governance 53 the nomination committee’s report 55 BOARD OF DIRECTOR’S REPORT 67 declaration regarding the determination of salary and other remuneration to managers 72 articles of association 73 ANNUAL REPORT 127 auditor’s report 129 Schibsted’s history SCHIBSTED ANNUAL REPORT 2007 –– THE FAST READ PAGE 1 4 OUR COMPANY our company: Schibsted is a company with Scandinavian roots and ambi- tions to be the most attractive 2007 media group in Europe. Operating revenues per business area INTERNATIONAL We currently have operations in 20,7% NORWAY 21 countries and innovation is a 43,6% key word for us. We are shaping the media of tomorrow – today. SWEDEN 35,7% NEWSPAPERS have been our core activity since 1860. Schibsted’s newspapers hold leading positions 2007 in Norway, Sweden and Estonia. The free newspaper Operating profit (EBITA) 20 Minutes is the most read newspaper in Spain and per business area France. INTERNATIONAL 12,5% Our ONLINE activities have grown sharply over the past few years. The way in which this has taken place SWEDEN has put the focus on Schibsted in the international 21,3% media world. When others jumped off, Schibsted dared NORWAY to continue to invest in online activities and is reaping 66,2% the rewards of this now. READ MORE ON PAGE 12 our results Schibsted’s 2007 results were the best ever, as regards both operating revenues and operating profit (EBITA). The operating revenues increa- sed by 17 per cent compared to 2006. The operating margin was 8,6 per cent. 70 60 50 40 30 20 10 0 -10 02 03 04 05 06 07 ONLINE ACTIVITIES’ SHARE OF OPERATING PROFIT (EBITA)1) – FIGURES: % Share of reported result Share of reported result adjusted for new initiatives 1) EBITA ex assosiated companies 2007 2006 2005 2004 CIRCULATION Aftenposten morning edition, weekdays 250 179 248 503 252 716 249 861 51% Aften, afternoon edition, weekdays 131 089 137 141 141 612 148 067 Sunday 219 052 221 067 223 228 220 149 The online activities continued to Verdens Gang weekdays 309 610 315 549 343 702 365 266 develop strongly and produced 51 Sunday 262 786 268 355 298 736 315 103 per cent of the Group’s operating Aftonbladet weekdays 388 500 416 500 428 422 444 100 profit (EBITA) (after adjusting for Sunday 455 800 475 300 501 428 504 300 associates). Svenska Dagbladet weekdays 194 900 194 900 187 200 179 200 Sunday 204 500 203 400 197 100 190 800 ADVERTISING VOLUMES (column meters) Aftenposten 89 917 79 589 77 160 70 588 Verdens Gang 11 098 9 278 8 411 7 203 Aftonbladet 15 129 15 296 14 871 14 633 Svenska Dagbladet 26 384 25 350 22 240 18 366 SCHIBSTED ANNUAL REPORT 2007 –– THE FAST READ PAGE 3 4 OUR RESULTS key figures Schibsted Group (NOK million) 2007 2006 2005 2004 Operating revenues 13 610 11 648 9 832 9 690 Operating expenses (11 996) (10 375) (8 709) (8 458) Income from associated companies 149 179 198 84 Operating profit (EBITDA) 1 763 1 452 1 321 1 316 Depreciation and amortisation (586) (439) (344) (376) Operating profit before impairment of good- 1 177 1 013 977 940 will others revenues and expenses (EBITA) Operating profit (EBIT) 1 246 2 495 1 161 514 Profit before taxes 1 028 2 413 1 177 476 Operating margin: EBITDA (%) 13.0 12.5 13.4 13.6 EBITA (%) 8.6 8.7 9.9 9.7 EBIT (%) 9.2 21.4 11.8 5.3 Profit ratio (%) 4.7 18.40 8.9 2.5 Equity ratio (%) 31.0 31.2 40.6 32.8 Return on equity (%) 13.2 54.9 33.5 10.5 Return on total assets (%) 8.1 21.2 16.2 7.7 Net interest bearing debt / EBITDA 2.3 2.3 0.6 0.9 EPS (NOK) 9.52 32.52 12.91 3.55 EPS diluted (NOK) 9.49 32.45 12.89 3.55 Cash flow per share (NOK) 19.36 39.53 18.53 15.39 RISK per share (4.19) (3.18) 1.21 NORWAY Operating revenues 5 979 5 351 4 941 Operating profit (loss) (EBITA) 779 533 631 Operating profit (loss) (EBIT) 947 1 532 710 Operating margin (EBITA) (%) 13.0 10.0 12.8 SWEDEN Operating revenues 4 903 4 626 4 150 Operating profit (loss) (EBITA) 251 430 370 Operating profit (loss) (EBIT) 234 971 275 Operating margin (EBITA) (%) 5.1 9.3 8.9 INTERNATIONAL Operating revenues 2 840 1 735 791 Operating profit (loss) (EBITA) 147 50 (24) Operating profit (loss) (EBIT) 65 (8) 176 Operating margin (EBITA) (%) 5.2 2.9 (3.0) DEFINITIONS Operating margin: EBITDA margin: Operating profit (loss) before depreciation and amortisation, impairment of goodwill and other revenues and expenses / Operating revenues EBITA margin: Operating profit (loss) before impairment of goodwill and other revenues and expenses / Operating revenues EBIT margin: Operating profit (loss) / Operating revenues Profit ratio: Net income (loss) attributable to majority interests / Operating revenues Equity ratio: Equity / Total assets Return on equity: Net income (loss) attributable to majority interests / Average equity excl. minority interests Return on total assets: (Profit (loss) before taxes + interest expenses) / Average total assets EPS: Net income (loss) attributable to majority interests / Average number of shares Cash flow per share: (Profit (loss) before taxes + depreciation and amortisation +/- net changes in pensions +/- income from associated companies – taxes payable) /Averagenumber of shares 4 READ MORE ON PAGE 73 our arena Within a few years Schibsted’s operations have expanded from covering one country and 2 000 employees into an international group with companies in 21 countries and 9 000 employees. PRINTED NEWSPAPERS ONLINE NEWSPAPERS OTHER CLASSIFIEDS / SEARCH LIVE PICTURES *382 * NUMBER OF EMPLOYEESOYEEES SCHIBSTED ANNUAL REPORT 2007 –– THE FAST READ PAGE 5 4 OUR ARENA *10 4 *2 834 * *2 073 *1 050 5 * 4 125 * * *315 *161 *10 *316 *10 *4 *218 *1 460 4 READ MORE ON PAGE 36 our market Media users and advertisers in a large geo- graphical arena. Printed products are our tradition, while the Internet is our present and future. Our market is large, expanding and exciting. the media users the advertisers A normal person uses many media channels Half of our revenues come from advertising throughout the day. Media usage changes in sales. It is important to understand how the line with technology and society. To Schibsted, advertising “cake” is divided between the it is important to understand which trends will media channels. Analyses of the advertising become dominant in order to develop viable market show that more money will be spent business models whose media content is on advertising in the future. The various chan- adapted to the users’ wishes and needs. nels’ share of this cake is changing a lot. Some important trends: Main features –– Fragmentation –– Online advertising is increasing –– Multitasking –– The use of video advertising is increasing –– Public control –– The daily press still has a strong position –– Online communities –– TV is still the most important advertising –– Mobile phones window in most markets SCHIBSTED ANNUAL REPORT 2007 –– THE FAST READ SIDE 7 4 OUR MARKET Internet online classified ads new, exciting countries Online advertising just keeps on growing. The classified ads market in Europe is strongly Spain and in part France are on their way to Its share will double on a global basis over affected by the opportunities afforded by becoming “domestic markets” for Schib- the next 4 to 5 years. Radio and magazines the Internet. This is the most important and sted. The media landscape here provides are being surpassed on the list of the largest fastest growing channel and Schibsted is a development opportunities. Newspapers have advertising channels. In several of the coun- key company. In the space of a few years, the traditionally focused on the upper strata of tries that Schibsted defines as new domestic revenues from online classified ads advertis- society and TV has been the largest advertis- markets, the level of online advertising is ing are expected to exceed EUR 1.2 billion. ing channel. The fact that Schibsted’s free lower than average. We expect changes to 90 million Europeans use such marketplaces. newspaper, 20 Minutes, is now the most read take place here. newspaper in both countries is an example of Leading Schibsted websites: a new trend. Russia is an interesting market. Drivers for growth: –– InfoJobs.net in Spain Newspapers have traditionally been an im- –– Paid searches –– Leboncoin.fr in France portant advertising channel, but TV has taken –– Social online communities –– Subito.it in Italy over.
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