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Kroger’S Growth Strategy Delivering Strong & Sustainable TSR Chairman & Chief Executive Officer 1 Rodney Mcmullen | 4 Gary Millerchip | Chief Financial Officer

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Kroger’S Growth Strategy Delivering Strong & Sustainable TSR Chairman & Chief Executive Officer 1 Rodney Mcmullen | 4 Gary Millerchip | Chief Financial Officer Leading with Fresh, Accelerating with Digital 2021 Investor Day Agenda Kroger’s Growth Strategy Delivering Strong & Sustainable TSR Chairman & Chief Executive Officer 1 Rodney McMullen | 4 Gary Millerchip | Chief Financial Officer Accelerating Digital Growth & Profitability Q&A Panel 2 Yael Cosset | Chief Information Officer 5 Network Fulfillment Strategy Supports Growth Gabriel Arreaga | Senior Vice President, Supply Chain Closing Comments Rodney McMullen | Chairman & Chief Executive Officer Media: A Key Driver of Digital Profitability 6 Cara Pratt | Vice President, Kroger Precision Marketing Growing with Food, Leading with Fresh 3 Stuart Aitken | Chief Marketing & Merchandising Officer Fresh for Everyone Amanda Rassi | Vice President, Marketing Elevating the Customer Experience Mary Ellen Adcock | Senior Vice President, Operations 2 Safe Harbor This presentation includes forward-looking non-GAAP financial measures, which management believes to be useful to investors and analysts. Kroger is unable to provide a full reconciliation of the non-GAAP measures used in our guidance, including, but not limited to, adjusted FIFO operating profit to operating profit, and adjusted free cash flow, without unreasonable effort because it is not possible to predict with a reasonable degree of certainty the information necessary to calculate such measures on a GAAP basis. It is not possible to estimate with a reasonable degree of certainty certain of our adjustment items because such information is dependent on future events that may be outside of our control. The unavailable information could have a significant impact on our GAAP financial results. 3 Kroger’s Growth Strategy Rodney McMullen | Chairman & Chief Executive Officer 4 Key Themes Winning Market Share with Fresh Food Leadership Significant Growth Opportunity in Digital & Clear Path to Profitability Strategic Moats Position Us to Compete and Win in a Post-COVID World 5 How We Got Here 2021+ 2020 2017-2020 Kroger Today COVID Learnings & Trends • Leader in food Restock Kroger • Safety of associates and customers first • Digital sales of $10B+ • Eliminated $3B in costs; invested in people, technology and price • Customer demand for seamless • Stronger customer & associate shopping experience relationships • Strengthened competitive moats: Fresh, Our Brands, Personalization & Seamless • Enhanced agility and speed-to-market • Stronger competitive moats • Established alternative profit flywheel • Invested $2.5B to safeguard and support • Track record of innovation associates and customers and better • Talent investments & development secure pensions • Excess cash to invest • Zero Hunger | Zero Waste • Innovative meal solutions for food at home 6 ~10% Kroger’s Share of Food at Home $1.4 Trillion Addressable Market 43% Food Away from Home #1 or 2 share Highly Leading Share Position with in Majority of Major Markets Fragmented Greater Opportunity for Growth 47% Food at Home 7 Trends Shaping Our Industry Ecommerce + % online grocery sales +60% YoY* among 60 fastest growing segments of ecommerce % eating lunch at home vs. 18% pre-COVID Cooking 31 at Home 33% eating dinner at home vs. 21% pre-COVID** Prepared % of consumers reaching for Foods to Go 63 time-saving solutions*** *https://www.barrons.com/articles/the-coming-online-grocery-boom-51600724096 ** https://www.supermarketnews.com/consumer-trends/pandemic-sways-most-americans-eat-home-more-often 8 *** https://www.fmi.org/newsroom/latest-news/view/2019/09/04/fmi-releases-annual-exploration-of-grocery-foodservice $ > 10B Digital Sales 9 Go-Forward Strategy Grow Share by Leading with Fresh Drive Profitability by Accelerating with Digital 8 – 11% Leverage Competitive Moats to TSR Drive Sustainable Growth 10 Go-Forward Strategy Grow Share by Leading with Fresh Drive Profitability by Accelerating with Digital Leverage Competitive Moats to Drive Sustainable Growth 11 Go-Forward Strategy Grow Share by Leading with Fresh Drive Profitability by Accelerating with Digital Leverage Competitive Moats to Drive Sustainable Growth 12 Go-Forward Strategy Grow Share by Leading with Fresh Drive Profitability by Accelerating with Digital Leverage Competitive Moats to Drive Sustainable Growth Fresh Our Brands Personalization Seamless 13 Promoting Sustainability Through Our Operations and Leadership Zero Hunger | Zero Waste Our plan to end hunger in our Kroger associates rescued 100 million communities and eliminate waste pounds of wholesome food from in our company by 2025 stores, plants and DCs 34 of 36 Kroger-operated food Achieve zero food waste by 2025 in processing plants were zero waste all stores and across the company Committed to phase out single-use Accelerate food donations to give 3 plastic grocery shopping bags by 2025 billion meals by 2025, with a focus on safe, nutritious food 14 Promoting Sustainability Through Our Operations and Leadership Governance • Recently refreshed Board — four new directors added in last two years • Board composition is approx. 64% ethnically and gender diverse Environmental Stewardship • New goal to achieve 100% recyclable, compostable, reusable Our Brands packaging by 2030 • New science-based goal to reduce absolute GHG emissions by 30% by 2030 • New responsible sourcing goals, including zero deforestation in Our Brands products 15 15 Life at Kroger 16 Positioned to Win Winning Market Share with Fresh Food Leadership Significant Growth Opportunity in Digital Strategic Moats Position Us to Compete & Win in a Post-COVID World 17 Accelerating Digital Growth and Profitability Yael Cosset | Chief Information Officer 18 Key Takeaways Winning Digital Strategy 2x eCommerce Sales 2x Pass-through Profitability Rate 19 5x 2020 2019 Growth Rate >$ A Year of Massive Digital B Acceleration Enabled by Our 2x 10 Seamless Ecosystem Ecommerce Sales Growth YoY Digital Sales 2x Ecommerce Household Growth 20 Providing What Customers Need and Want… Kroger Seamless Ready to Eat Ready to Heat Meal Kit Fresh Specialty Extended Aisle Ecosystem Fresh Food Destination: Anything, Anytime, Anywhere SHIP TO HOME IN-STORE PICKUP DELIVERY Order online Order online In-store shopping Order online pickup at a store or boxed and experience for urgent hand delivered and daily needs remote location shipped to you When and How They Want It… 21 Accelerate Share Gains Our Digital Increasing Expanding Evolving Strategy Reach Assortment Personalization Increase Profitability Leveraging Expanding Accelerating Our Stores Our Network Media 22 Accelerate Share Gains 2x Sales Increasing Expanding Evolving Reach Assortment Personalization By End of 2023 Increase Profitability Leveraging Expanding Accelerating Our Stores Our Network Media 23 Accelerate Share Gains Increasing Expanding Evolving 2x Reach Assortment Personalization Pass-through Profitability Rate by End of 2023 Increase Profitability Leveraging Expanding Accelerating Our Stores Our Network Media 24 Increasing Customer Reach In-store Pickup 2x By end of 2023 Delivery Ship Capacity Proximity New Geographies 25 25 Expanding Assortment Ghost Kitchens Fresh meals ready to heat… to ready to eat Category Experience, Specialty Meal Solutions Expansion for Pickup, and Marketplace Delivery and Subscription 26 Evolving Personalization + % Touchpoints with 95 personalization present Personalized 500B+ recommendations in 2020 Cohesive Customer Journey Membership Expansion 27 Accelerate Share Gains 2x Sales Increasing Expanding Evolving Reach Assortment Personalization By End of 2023 Increase Profitability Leveraging Expanding Accelerating Our Stores Our Network Media 28 Accelerate Share Gains Increasing Expanding Evolving 2x Reach Assortment Personalization Pass-through Profitability Rate By End of 2023 Increase Profitability Leveraging Expanding Accelerating Our Stores Our Network Media 29 Profitability — Leveraging Our Stores 2020 Productivity Productivity improvement improvement % % 2019 14 30 2020 2021E 2022E 2023E Proximity and Process Talent and Technology 30 2x Accelerate Share Gains Sales Increasing Expanding Evolving Reach Assortment Personalization 2x Pass-through Profitability Rate Increase Profitability Leveraging Expanding Accelerating Our Stores Our Network Media 31 2x COMPETITIVE ADVANTAGE Sales Increasing Expanding Evolving Reach Assortment Personalization 2x Pass-through Profitability Rate ECONOMIC ADVANTAGE Leveraging Expanding Accelerating Our Stores Our Network Media 32 Network Fulfillment Strategy Supports Growth Gabriel Arreaga | Senior Vice President, Supply Chain 33 Pickup Full Assortment Supply Chain Is a 1-4+ hour immediacy Pickup Competitive Advantage Store Fulfillment Network Delivery Full Assortment 4+ hour immediacy Distribution Center Network Farm Fresh Other Partnerships Ship Full Assortment Direct to 1–2-day immediacy Customer Network 34 Supply Chain Enables Seamless Store Customer Fulfillment Center 45% 75% of population within 2-mile radius of projected population within 90-mile radius 35 Dynamic Supply Chain — Anything. Anytime. Anywhere. Assortment and Immediacy Same Next Turn Time Reach Assortment Day Day (hours) (miles) Delivery Full 1-2 10 Kroger from Store Stores Pickup Full 1-4+ 20 from Store Endless Ship 24+ Entire U.S. Aisle Fulfillment Network Delivery & Pickup Customer Full 4+ 90 Fulfillment Centers 36 Customer Fulfillment Centers Drive Profitability Superior Customer Experience Increasing Profitability % Break Even 99 EBITDA order accuracy 95% Year 1 Year 2 Year 3 Year 4 Year 5 orders delivered on time EBITDA Drivers Current Ocado UK Operating statistics • Economies
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