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TCS and Tata Corporate Sustainability Promoting Corporate Community Investment

4. Oktober 2010 TCS and Tata Corporate Sustainability Promoting Corporate Community Investment

4. Oktober 2010 Tata Ethos sustained for 140 Years

1. Jamshetji Tata 1887 - 1904 (mills, hotels, community) “In a free enterprise the community is not just another stakeholder in our business but it is in fact the very purpose of its existence.”

2. Sir 1904 - 1932 (steel, sports, education, health) “The health and wellbeing of our operatives are our best assets.”

4. JRD Tata 1938 - 1991 (aviation, atomic energy, employee welfare) “The wealth gathered by and his sons in half a century is held in trust for the society. The cycle is thus complete, what came from the people has gone back to the people many times over.”

5. 1991 - (cars, literacy) “We are not doing this for propaganda. There are companies (outside the group) who may do it for the sake of publicity. We are doing it because we really wish to (by choice).”

Corporate Sustainability TCS 2010 - 2 - CONFIDENTIAL Pioneering Spirit

• 1902 Taj Mahal Luxury Hotel • 1907 Asia’s first, today world’s 6th largest • 1910 Hydro Power • 1932 Tata Airlines Civil Aviation • 1968 Tata Consultancy Services Software - today in top 10 globally • 1998 ’s first indigenous car

• Main companies in seven business sectors – Chemicals, Engineering, Materials, Energy, Services, Consumer Products, Information systems & communication • Tata Tea is the second largest branded tea company in the world, through its UK-based subsidiary . • is the world’s second largest manufacturer of soda ash • is one of the world’s largest wholesale voice carriers

Corporate Sustainability TCS Europe 2010 - 3 - CONFIDENTIAL Unique Trusteeship Concept - 66% in Public Trusts

Tata Charitable Trusts Ownership of Group

Company Company Group Group owner’s Trusts personal Trusts

Other Other Stakeholders Stakeholders

Company Society Company Society

Corporate Sustainability TCS Europe 2010 - 4 - CONFIDENTIAL Endowments for Creation of National Institutions

• (1911) Indian Institute of Science • (1936) Tata Institute of Social Sciences • (1941) Tata Memorial Hospital • (1945) Tata Institute of Fundamental Research • (1966) National Centre for the Performing Arts • (2006) Tata Medical Centre,

Corporate Sustainability TCS Europe 2010 - 5 - CONFIDENTIAL Business Model and Corporate Sustainability Overview

Responsible Products & Service Ethical Global Sourcing Ethics, Diversity Health & Education Accounting & Reporting

Marketplace Workplace Community Marketplace leadership Responsibility to workforce Responsible and ethical Supporting & Developing Diversity Management supply management customers and their Development of Excellence Ethical leadership communities Brand & reputation Retention Management

Operations Marketing HR Sales, Delivery, Service, Product & Service development, Recruitment, Development, Relationship & Profitability Brand & capability awareness Recognition, Rewards, Management Engagement, Integration, Infrastructure/Logistics Performance Management, Office Management, Travel, Retention Systems

Corporate Sustainability

Finance Revenue and payment management Environment Procurement and supply management Environment

Corporate Sustainability TCS Europe 2010 - 6 - CONFIDENTIAL Computer Based Functional Literacy (CBFL) - Adult Literacy Programme (ALP)

• Computer Based Functional Literacy (CBFL) software designed and developed by TCS • Available in 9 Indian languages. Now enhanced with numeracy. Arabic & Spanish CBFL under preparation • 250 active ALP centres across the country • Over 140,000 people made literate

• Taken up as part of Tata Council of Community Initiatives with the mandate to coordinate with various State Govts to adopt the CBFL Program • Partner with the Mission 2007 Program spearheaded by Dr. M S Swaminathan. • CBFL being implemented in 1,00,000 Village Knowledge Centers (VKC) through various partner organizations • Acknowledged by National Literacy Mission as part of strategy to adopt ICT for Literacy especially in the 11th Five Year Plan. • CBFL has crossed Indian shores and been implemented in South Africa, where a version in the Northern Sotho language — one of 11 languages in the country — is in used in the Lephalale municipality of Northern Province. • Arabic is underway and we have also developed CBFL for Spanish. Similarly we have been requested by a partner, the Sterns Stewart Institute, to develop a programme in Moree (Burkina Faso, West Africa) as a precondition for adults seeking7 to access a Micro Finance project. NLM primers Using CDAC’s GIST Technology lesson scripts Based on a Puppet graphics Theatre Model engine wallpaper

Using MacroMedia’s FLASH story board

mulmedia engine computer based funconal literacy Use of IT core competence to address large scale societal problems mKrishi : Mobile Agro Advisory System • Redefining the cell phone: from a mere voice device to a multi-function system • Uses BREW applications on CMDA phones to provide vital information for farmers on issues like : • Micro region weather information and advice. • Advice on fertilizer and pesticide usage • Market information

• Currently operational in Borgaon, in the grape-growing Sangli district of M-KRISHI and in Waifad, Ganori and Bichaula for the use of farmers growing cotton, soyabean and Advice on fertilizer potatoes respectively.

• TCS is working on developing an eco- partner network including NGOs, agriculture faculty, research scientists from national research labs and farmer’s associations.

9 Collaboration

PAU

THNU

Suguna Collaboration ( Overseas )

Foreign Universities Ghana University Intern International Rice Oxford University Intern International Research Institute LSE-Research into effective Fertilizer Philippines technology Transfer Association, France eFresh.com,Netherlands PTC+ Netherlands Connecting farmers to purchasers Floriculture & Horticulture Introduce Quality Certification Tech Transfer Connect farmers to supply chain Monitoring technology transfer Enable them to export process

PhyTech, Israel Tech Transfer to A.R.O. Israel Nigerian farmers Plant, soil, weather, Simulations sensors Models Tech Transfer to Agriculture and Animal Technology Afghan farmers

- 11 - mKrishi makes sense to farmers in India and to business

30%

70%

New bottom of pyramid revenue MDGs many years of conferences Collaborative and scalable solution Many initiatives address a few thousand people Leverage expertise- banking, government, agriculture mKrishi address 70% of >1Bn at bottom of pyramid etc The Gap exists between farmer and his stakeholders

Base station Serves 500 farms

Attacking real issues facing farmers every day Farmer is the centre of solution, not technology Product and revenue , cost in pesticide , Suicide - 12 - ‘Anytime Anywhere’ services

Single sign-on and single point access to multiple government services

Transparent governance leading to improved image of the government

Scalable kiosks model under Public-Private Partnership mode providing employment to the local citizens

Providing timely and comprehensive services to citizens in remote areas

Taking the Government to the doorstep of the citizens

AP Online is the digital gateway of the Government to provide multiple services, any time 13 and anywhere to citizens and business users. TATA SWATCH – Nanotech Water Purifier

• Unique Reverse Flow with Nano Technology • Meets internationally prescribed challenge levels for bacterial and virus • 3000 Litres of purification per bulb (replaceable cartridge Rs. 299) giving approx 10 paise per liter cost to customer which is cheapest to any other brand and even boiling water. • No Chemicals (No chlorine, no bromine) Made of RHA (Rice Husk Ash) impregnated with nano silver coating which kills almost 100% bacteria and viruses. • Stops water flow from top container (input water) to lower container (purified water) using FUSE • Total capacity both containers 18 litres • Non Electric & does not require running water from tap. • Easy to assemble and clean. • 10 am to 8 pm customer care centre for assistance (Call: 1800-258-5858) • MRP Rs. 749 & Rs. 999 (possibly cheapest in the world) For more details visit RP Rs. 749 & Rs. 999 (possibly cheapest in the world) www.tataswach.com MYGOODWORKS

• mygoodworks is an initiative tied to an Incubator of one of our large customers in Europe. • It operated as separate stichting, that offers an online platform through which individuals can provide funds directly either anonymously or as registered users, either as donations or as loans, to local projects. Microcredit, Sustainability, Revolving donations, Crowd funding, Social networking are key trends capitalized on by this initiative. • TCS has developed this IT platform on an “”at cost” basis as a CSR initiative. WALK FOR LIFE – PARTICIPATION ACROSS TCS EUROPE

GIRISH RAMACHANDRAN-DIRECTOR FORMER GLOBAL HR HEAD – S PADMANABHAN TCS NETHERLANDS ASSOCIATES EUROPE AT THE WALK AT THE WALK IN AMSTERDAM AT THE WALK IN AMSTERDAM

ASSOCIATES OF TCS GERMANY ASSOCIATES FROM TCS DENMARK & TCS SWEDEN PARTICIPATING IN THE WALK AT THE WALK SNAPSHOTS

WORKING WITH NGO’S & CHARITY ORGANISATIONS IN FIGHT AGAINST HUNGER AND POVERTY

Residents & Clients of Wesser 5 - NGO in Frankfurt HR Manager Central Europe with organisers of Lazarus – ”Home for Homeless”

1 7 Thank You