Ausstellerverz.-2002 F.R
Total Page:16
File Type:pdf, Size:1020Kb
I T A L Y Editing - Publishing - Printing Company Profiles & Products 54. Frankfurter Buchmesse October 9 - 14, 2002 ICE Italian Institute for Foreign Trade Coverartwork: extremely scaled coloured pixels, printing process Publisher: ICE - Italian Institute for Foreign Trade, Düsseldorf / Frankfurt Closing date for copy: July 31, 2002 2 ITALY Editing - Publishing - Printing Company Profiles & Products 54. Frankfurter Buchmesse October 9 - 14, 2002 3 4 I N D E X Page Introduction . 7 General Information . 8 The Italian book market . 10 Exporters of Italian books and periodicals . 14 Part I : Italian Exhibitors . 15 Part II : Branches . 49 Part III : Company Profiles . 55 Plan of the halls . 232 5 6 Introduction The Italian Institute for Foreign Trade (I.C.E.) is pleased to present the fourth edition of the catalogue of Italian companies participating at the Frankfurt Book Fair 2002. This initiative, compiled by I.C.E. in co-operation with A.I.E., the Italian Publishers Association, was started in 1999 and aims to encourage the exchange of information between the Italian publishing trade and the publishing trade world-wide, and to provide a showcase for the most recently published Italian titles. This enterprise forms part of a wider project which I.C.E. and A.I.E. are undertaking to promote greater awareness of Italian publishing on international markets and closer working relationships between Italian and foreign companies. This catalogue is also available as a CD-ROM and can be accessed on the Internet at the following address: http://www.italien-on-line.de/buchmesse-2002 A.I.E. and I.C.E. are attending the Frankfurt Book Fair and will be at Hall 5.1 Stand C 902 to provide information on the publishing industry in Italy, as well as to assist Italian and foreign companies who are interested in programmes promoting the industry. 7 General Information What is I.C.E. ? I.C.E. (Italian Institute for Foreign Trade) was established in 1926 to assist the Ministry of Foreign Trade in technical matters. Today, it is the government agency that promotes the internationalisation of Italian companies, in particular SMEs (small and medium-sized enterprises), and boasts a network of offices worldwide. I.C.E. promotes trade, industrial and technical co-operation and provides economic information on Italy. Furthermore, I.C.E. gathers market data at an international level in order to keep Italian companies abreast of business opportunities abroad, and to assist them in their search for foreign partners. Foreign companies frequently turn to the I.C.E. offices in order to source and analyse potential Italian suppliers and partners suited to their specific requirements. The Headquarter located in Rome is managed by the following departments: Information, Training, Promotion and Cooperation. Enhanced use of Information Technology and of the Internet facilitates the constant exchange of information and feedback from its world-wide network. This enables I.C.E. to swiftly respond to on-going challenges affecting international markets, to raise awareness regarding potential business opportunities and available support, and to keep target markets under constant review. The I.C.E. office network comprises: 16 regional offices throughout Italy, over 41 offices in Europe, 9 in NAFTA, 10 in Latin America, 7 in Africa, 3 in Oceania, and 34 throughout the Middle East and Asia. 8 General Information Istituto nazionale per il Italienisches Institut für Commercio Estero, I.C.E. Außenhandel, I.C.E. Italian Institute for Foreign Italian Institute for Trade Foreign Trade Via Liszt, 21 Jägerhofstr. 29 00144 Roma - Italy 40479 Düsseldorf - Germany Tel. +39-06-59921 Tel. 0211-38799-0 Fax +39-06-59926918 Fax 0211-38799-63 mailto: [email protected] mailto: [email protected] Web site: http://www.ice.it Web site: http://www.italtrade.com http://www.italien-on-line.de/buchmesse-2002 What is A.I.E. ? Associazione Italiana Editori - The Italian Publishers Association - was founded in 1869 and represents approximately 350 Italian publishers of books, magazines, and multimedia products. The ultimate goal of A.I.E. is the representation of Italian publishers’ interests and the promotion of Italian books internationally. Associazione Italiana Editori (A.I.E.) Italian Publishers Association Via delle Erbe, 2 20121 Milano - Italy Tel. +39-02-86463091 Fax +39-02-89010863 mailto: [email protected] Web site: http://www.aie.it 9 The Italian book market PRODUCTION If we look at the final figures relating to the new titles and reprints produced – published by ISTAT (Italian institut for statistics) last March – we can see that over 55 thousand titles were published and 273 million copies were printed in 2000. Although the trend in the number of titles published or the number of copies printed was not stable from year to year, the general trend is sufficiently evident: the number of titles published increased slightly (annual average of +2.4 % for the years 1997 and 2000); the number of copies printed and distributed fell slightly (-2.6 %). This increase in the number of titles published is generally attributed to the fact that supply outstrips reading demand and the market is neither particularly strong nor particularly large. In the last analysis this growth in the number of titles produced is regarded, moreover, as one of the causes of the persistent difficulties facing the Italian publishing industry, because of the discrepancy between the quantity and quality of the titles selected and published by publishing houses. A potential (and desirable) solution to these difficulties envisages structural reductions throughout the entire production chain, focusing especially on increasing the quality of the works published - a sort of self-restraint imposed by publishers on new titles – distributing some publishing products directly online, and printing works on demand using print-on-demand technologies. In reality, the number of titles published provides an indication of how the publishing system as a whole responds to the development of reading demand throughout the various market segments. In society, the growth and diversification in demand for reading, further training, study, entertainment, culture, etc., require that publishers publish a growing number of titles. In terms of the number of titles published per 1000 inhabitants, the Italian market's ranking relative to the leading publishing nations has remained constant: despite progressive growth year after year, Italy's publishing industry has been unable to overtake the countries ahead of it in the ranking system. NEW TITLES In 2000, 62.2% of the titles published were new titles: a figure (60-63%) which shows that the percentage of new titles has been stable in Italian publishing, at least during this period. The number 10 The Italian book market of new titles has continued to increase, albeit at slower rate than in the past, as publishers seek to answer readers' information needs, which have become more and more sophisticated and diversified. On the other hand, there was a downward trend in the number of copies printed and distributed through different distribution channels in these years. In 1995, Italian publishing houses printed and distributed around 184 million copies; by 2000 this figure had fallen to just over 166 million copies, i.e. an average decline of 2.0% per year. In other words, around 18 million fewer copies were distributed through the various distribution channels. AVERAGE NUMBER OF COPIES PER WORK Owing to the growing number of titles published and the unsteady trend in overall production, the average number of copies per work is estimated at about 4,900 copies, with a progressive and consistent decline compared not only to the 1980's (when the average reached 8,500 copies), but also compared to the two years, 1994-95, when the average number of copies per work started to grow again (e.g. to 6.200 copies in 1994). Elsewhere the market, apart from the popular novels and best-sellers' segment, is turning into an extremely diversified complex of segments, which are becoming smaller and smaller, each made up of about one thousand readers; while at the same time production costs (for the acquisition of foreign rights, for distribution etc.) are rising slightly but steadily all the time. PRICES In 2000, 28% of all the titles published had a cover price of not more than 7.75 euros, 14% a cover price of not more than 10.33 euros, a price range generally occupied by cheap series or mass-market pocket editions (from the Miti Mondadori to the Superpocket Longanesi-Rcs), or higher quality products (Sellerio, Edizioni e/o, etc.). In terms of the number of copies printed and distributed by the publishing houses, 41.3% of the copies in this price segment do not exceed 7,75 euros. BOOKS WITH CD-ROM AND VIDEOCASSETTE A growing part of the book production market is made up of titles that have support (IT products or audio/video media) 11 The Italian book market enclosed as an integral part of the publishing product. These supports are generally featured in the children's books segment (the first segment to enclose them with their books), in the technical-professional publishing segment (Cedam, Giuffré, Ipsoa, Il Sole 24 ORE, etc.), and in various other various book segments (Einaudi, Edizioni dell'immagine, etc.). Between 1995 and 2000 the number of titles with such support increased from 944 to 2,327 works (+146.5%). Driven by the increasing number of products produced on digital media and by the growth of the electronic publishing market, production with enclosed floppy disk or CD-ROM has shown an overall increase in this segment – in five years the share of titles with floppy disk/CD-ROM published increased from 1.9% to 4.2%. Between 1995 and 2000, the number of titles with such support rose from 522 to 1,339 (+156.5%).