The Voice of Interpreters and Translators THE ATA Sept/Oct 2017 Volume XLVI Number 5 BRIDGING THE LANGUAGE GAP AT TEDx A Publication of the American Translators Association to realize that a monolingual approach to American Translators Association business is a competitive disadvantage. 225 Reinekers Lane, Suite 590 Fourteen percent of U.S. and Global Alexandria, VA 22314 USA Fortune 2000 companies—companies like Tel: +1.703.683.6100 Google, Cisco, eBay, Twitter, Microsoft, and Marriott—report a loss of business Fax: +1.703.683.6122 opportunities due to lack of world E-mail:
[email protected] FROM THE PRESIDENT language skills.3 Website: www.atanet.org What’s more, counterintuitively, the Editorial Board DAVID RUMSEY public discussion about free online Geoff Koby (chair)
[email protected] translation tools has actually increased Twitter handle: @davidcrumsey the market for professional translation Jeff Alfonso and interpreting. Lured by visions of Lois Feuerle technology straight out of Star Trek, Corinne McKay users often discover just how important Michael Wahlster Demand for Translation and challenging translation is—and Publisher/Executive Director realize that they have sophisticated and Interpreting language needs that only human Walter Bacak, CAE Stronger than Ever professionals can meet.
[email protected] The global volume of content to be Editor ne of the great things about serving translated is growing exponentially Jeff Sanfacon as ATA President is the ability to each year, and with it comes pressure to
[email protected] Omeet, listen to, and learn from produce results faster, cheaper, and more translators and interpreters from around efficiently. But this has been the case Proofreader the U.S.