7 ELEMENTS INTRODUCTION TO AUSTRIAN WINE © AWMB SEVEN ELEMENTS OF UNIQUENESS Key Facts © AWMB/Philipp Forster AUSTRIAN VINEYARD AREA IN 2015 Total: 46,515 ha / 115.000 acres BASIC FACTS • Production: 250 million litres • Consumption: 250 million litres • Import: 50 – 70 million litres • Export: 50 – 70 million litres AUSTRIA‘S BOOMING WINE EXPORTS Value: € 170 million Volume: 53 million litres Ø Price: 3.24 Euro/liter Source: Statistics Austria, preliminary export figures I-XII 2018 (as of March 2019). The data capture method used by Statistics Austria also includes re-exports of non-Austrian wine. 1995 no data available. AUSTRIAN WINE EXPORTS: BOTTLE VS. BULK 65.000 60.000 55.000 50.000 45.000 40.000 35.000 30.000 25.000 inL 1.000 20.000 15.000 10.000 5.000 0 2000 2001 2002 2003 2011 2012 2013 2014 2015 2016 2017 2004 2005 2006 2007 2008 2009 2010 MengeBottles Flasche MengeBulk Fass AUSTRIA‘S TOP 10 EXPORT MARKETS (REVENUE) Source: Statistik Austria, preliminary export numbers for 2018; March 2019 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © AWMB/Philipp Forster 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © AWMB/Anna Stöcher (
[email protected]) THE TENSION OF OPPOSITES Skiing in the West Wine in the East © AWMB © AWMB THE TENSION OF OPPOSITES 3 2 1 1. Continental-pannonian 2. Temperate atlantic 4 3. Cool air from the north 4.