John Carroll University Carroll Collected Masters Essays Theses, Essays, and Senior Honors Projects Spring 2016 WINE PUBLIC RELATIONS: PROMOTING GEORGIAN WINE IN THE U.S.MARKET Tea Kokhreidze John Carroll University,
[email protected] Follow this and additional works at: http://collected.jcu.edu/mastersessays Part of the Public Relations and Advertising Commons Recommended Citation Kokhreidze, Tea, "WINE PUBLIC RELATIONS: PROMOTING GEORGIAN WINE IN THE U.S.MARKET" (2016). Masters Essays. 44. http://collected.jcu.edu/mastersessays/44 This Essay is brought to you for free and open access by the Theses, Essays, and Senior Honors Projects at Carroll Collected. It has been accepted for inclusion in Masters Essays by an authorized administrator of Carroll Collected. For more information, please contact
[email protected]. WINE PUBLIC RELATIONS PROMOTING GEORGIAN WINE IN THE U.S.MARKET A Creative Project Submitted to the Office of Graduate Studies College of Arts & Sciences of John Carroll University In Partial Fulfillment of the Requirements for the Degree of Master of Arts By Tea Kokhreidze 2016 The creative project of Tea Kokhreidze is hereby accepted: ________________________________________ _______________________ Advisor – Mary-Michelle Coleman-Walsh Date I certify that this is the original document ________________________________________ _____________________ Author – Tea Kokhreidze Date Overview of the Project This project offers a hypothetical public relations plan for Georgian wine to achieve success in establishing Georgian wine export to the United States. It begins with the history of wine public relations and explores how winning public relations campaigns have been conducted in the wine business. Based on research presented in the literature review, a hypothetical public relations plan is provided on how to build a brand image for Georgia as an origin for wine and introduce Georgian wines to various U.S.