SWISSPORT INTERNATIONAL AG COMPANY PROFILE 2019
Swissport International AG Company Profile 2019 3
Dear readers,
In 2019, Swissport achieved solid results in a Furthermore, we are making efforts to increase weakening market environment. On revenue of data availability to efficiently steer our busi 3.13 billion euros, operating EBITDA1 came to ness and to create a framework that supports 272.3 million euros. In constant currency, our data-driven service innovations. revenue was up 2.3 percent, largely in line with sector growth, while EBITDA was 2.4 percent As the global leader in aviation ground services, below previous year – and roughly on previous we are comm itted to contributing to the success year in actual terms. Our operating cash flow1 of airlines and logistics companies, while delivering improved to 196.4 million euros in 2019, up from sustainable growth to our investors. 182.5 million euros the year before. Thank you for your interest in Swissport. In our pursuit of continuous improvement, we remain focused on enhancing our operational execution in line with our quality objectives and our service principles. As a people business, we continually invest in our employees. To this end, we train our frontline employees and foster the development of leaders across the organization. Eric Born Since 2018, more than one thousand midlevel President & CEO leaders have enrolled in leadership development. Swissport International AG 15 seniorlevel managers attended a pilot program on transformational leadership in 2019.
1 Pre-IFRS 16, as defined in our audited financial statements 4 Company Profile 2019 Swissport International AG
2019 KEY FACTS
Facts and igures are to the point, but don’t account for the people of Swissport standing behind them – around 64,000 in 2019. Our company profile tells the stories behind the numbers.
6CONTINENTS 47 115 COUNTRIES WAREHOUSES
5LOUNGE GUESTS (million) 4.6TONS OF CARGO (million) Swissport International AG Company Profile 2019 5
2.1AIRCRAFT TURNS (million)
265AIRLINE PASSENGERS (million) >850 CORPORATE CLIENTS
64,000 300AIRPORTS EMPLOYEES Company Profile 2019 Swissport International AG Swissport International AG Company Profile 2019 7
CONTENTS
CEO's statement 3 Our commercial ambitions 26 2019 key facts 4 Our competitive advantage 29 Swissport at a glance 8 Full range of mission-critical services 30 Group executive management 10 Competitive cost base 32 Overview of results 12 Safe and industry-leading operations 34 Interview with the CEO 14 Global consistency 36 Our global presence 16 Sustainable stakeholder relations 38 Our story 18 Pricing discipline and commercial governance 40 Market review 20 Corporate sustainability 45 Objectives & strategy 22 Credits / Contact 52 Our corporate strategy 24 8 RUBRIKSWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
SWISSPORT 1 AT A GLANCE Swissport International AG Company Profile 2019 RUBRIK 9
Group executive management 10 Overview of results 12 Interview with the CEO 14 Our global presence 16 Our story 18 Market review 20
Swissport International AG Company Profile 2019 SWISSPORT AT A GLANCE 11
GROUP EXECUTIVE MANAGEMENT1
Eric Born Glenn Rutherford Luzius Wirth President & CEO 2 Executive Vice President Executive Vice President Asia-Pacific Europe, Middle East & Africa
Andreas Hugener Dr. Peter Waller Chief HR Officer Chief Financial Officer
1 As per 30 April 2020 2 Ad-interim EVP Americas 12 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
OVERVIEW OF RESULTS 2019 BUSINESS PERFORMANCE
Against a weakening global economy, Swissport was able to achieve solid results by taking decisive cost-efficiency measures. A strong de-icing business in the first quarter and the first full-year consolidation of Aerocare also had a positive impact.
FINANCIAL PERFORMANCE OPERATING PERFORMANCE Management statements not included in the consolidated financial statements section com In 2019, revenue growth of 2.3 percent was largely The weakening global economy and inter menting on “operating result” refer to opera in line with the sector’s overall growth. EBITDA national trade impacted our business, ting earnings before interest, tax, depreciation stood at 272.3 million euros, 2.4 percent below especially in the cargo segment. Swissport and amortization (“operating EBITDA”) as previous year in constant currency and roughly performed 2.05 million aircraft turns and reported in → note 1.1. Segment Information on previous year in actual terms. handled 4.62 million tons of cargo. in the financial report. Statements discussing results’ comparison year on year are made on a constant currency basis, i.e., adjusted for REVENUE AIRCRAFT TURNS movement in foreign currency exchange rates between the two comparative periods. € 3.13 bn 2.05 m 2018: €3.06 billion1 2018: 2.16 million
EBITDA2 CARGO TONS € 272.3 m 4.62 m 2018: €278.9 million1 2018: 4.78 million tons
1 On a constant currency basis 2 Operating EBITDA (pre-IFRS 16), as defined in our audited financial statements Swissport International AG Company Profile 2019 SWISSPORT AT A GLANCE 13
REVENUE AND EBITDA CASH FLOW AND LIQUIDITY
2019 2018 2018 Operating cash flow improved over the previous constant as reported MEUR currency year, owing in part to a solid business per Revenue 3,134.5 3,063.9 2,994.5 formance and effective working capital manage Operating EBITDA 272.3 278.9 273.2 ment. Total liquidity increased overproportionally Operating EBITDA Margin 8.7 % 9.1 % 9.1 % due to a decrease in investment activity and a long-term re-financing in August 2019.
REVENUE PER REGION OPERATING CASH FLOW1 Our revenue growth stemmed from increased activities from various business lines across the globe. Strategic acquisitions also supported top-line growth. + 7.6 % 2019: €196.4 million 2018: €182.5 million
2019 2018 CASH AND CASH EQUIVALENTS + 74.5 % EMEA 54.7 % EMEA 55.8 % 31 Dec 2019: €253.4 million Americas 35.4 % Americas 36.0 % 31 Dec 2018: €145.2 million APAC 9.9 % APAC 8.2 %
1 Operating cash flow (pre-IFRS 16), as defined in our audited financial statements 14 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
CEO’S INTERVIEW
Eric Born, Swissport’s President & CEO, reviews an eventful 2019 and shares his outlook on 2020.
How do you rate Swissport's business results Would you say that Swissport’s business model continuously work on further improving our in 2019? with ground services and cargo handling is overall efficiency. This will strengthen Swissport’s We achieved solid results in a weakened market working to our advantage under more challenging ability to compete for business, help in realizing environment. Our revenue climbed to 3.13 market conditions? margin-improvements and increase our cash- billion euros. That’s 2.3 percent more than in Absolutely. The ground services business, which flow. In the longer term, we will be able to 2018 on constant currency and 4.7 percent contributes about 80 percent of group revenue, further strengthen our balance sheet and increase more in real terms. Our operating EBITDA was added stability. In line with past market our capability to invest. On the revenue side, we 272.3 million euros, a 2.4 percent drop over last behavior, the segment reacted to the global aim for growth at least in line with the sector. year at constant currency, but roughly stable in economic slowdown with a delay and a smaller real terms. Our operating cash flow increased contraction than cargo. It also has a higher When Swissport acquired Aerocare in 2018, it to 196.4 million euros, a 7.6 percent year-on- share of variable cost and we can swiftly react had high hopes for the Australian affiliate to year improvement which was supported by our to downturns by adapting our workforce or by serve as a platform for growth in Asia-Pacific. Is effective working capital management. selling equipment. We successfully did this in the business delivering on the expectations? Brazil in 2019, for example, where a sizeable We continue to see opportunities across the In 2018, the first-time consolidation of our newly share of our revenue was lost due to the market Asia-Pacific region. We are expanding our acquired business in Australia and New Zealand exit of a client. Cargo, on the other hand, current activities and developing new lines of contributed a significant share of our above- contributes higher margins, which compensate business, with a focus on Australia and New market growth. This effect was no longer there for the risks associated with long-term lease Zealand, where we can indeed build on the basis in 2019, of course. And in the spring of 2019, the obligations for facilities and equipment. of our existing operation. Next year, a brand- weakening global economy increasingly impacted new airfreight warehouse will go online in sector growth. As a result, our EBITA-margin Where do you see the main challenges for Melbourne, Australia, our first on the continent. ultimately slipped by almost half a percentage Swissport? And in Perth, we will open the first Australian point compared to 2018. So 2019 was not Process efficiency and cost leadership are Aspire airport lounge, with further locations in great, but all in all it was still a solid year and we becoming ever more important in our industry. the planning. And Skycare, the former fixed base are working hard to improve further. And now we are operating in a weaker economic operation of Aerocare, has been integrated in environment than just 18 months ago. Swissport, Swissport Executive Aviation. I am pleased to thanks to its position as the world market see that Asia-Pacific is delivering on our leader, is ideally positioned to strive for and aspirations as a platform for growth. defend cost leadership in key markets. We SWISSPORT AT A GLANCE 15
“We are also continuing to develop smaller business lines with a strategic focus on high-margin aviation services.“
Apart from our Asia-Pacific expansion, where Where do you see Swissport in 2020? else is Swissport investing? From a macroeconomic perspective, 2020 got We are focusing on projects of strategic impor off to a bumpy start. The global economic tance. In Brussels, Belgium, we are investing in a slowdown became more pronounced in the fourth 25,000-square meter warehouse. In Frankfurt, quarter of 2019 and the Covid-19 health crisis Germany, we are developing a 17,000-square adds to the uncertainty. Depending on the meter facility. We are also making tangible further course of the pandemic and the timing progress in redesigning our IT infrastructure and and speed of the recovery in demand, 2020 applications landscape, which will support a could be a rocky year for aviation. We will more data-driven steering of the business and continue to do our homework on the cost side, service innovations. The multiyear project is well work to further enhance our service level and under way. seize attractive market opportunities.
We are also continuing to develop smaller business lines with a strategic focus on high- margin aviation services. Our airport lounge business, which operates under the Aspire brand, is one such example. While still comparatively small in revenue terms, we see a lot of potential here. The segment grew profitably last year and Aspire now operates 48 lounges worldwide. Another interesting business that we continue to expand are load control services. In Nairobi, Kenya, we opened an additional office providing centralized load control services. It complements the first such unit in Casablanca, Morocco, and our load-control teams in Zurich and Geneva. 16 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
OUR GLOBAL PRESENCE AVIATION SERVICES ON SIX CONTINENTS
By the end of 2019, Swissport was operating at 300 airports in 47 countries. We have a broader global presence than any of our competitors and our clients 92 benefit from the industry’s widest single-source service portfolio. NORTH AMERICA
Swissport’s global presence in combination with As a global organization, Swissport strives to our knowledge of the local markets and the provide its international clients with services that breadth of our service portfolio, is the basis of are consistent around the globe. Therefore, our continuous success in a competitive environ standardizing our structures and processes ment. We proudly serve more than 850 corporate continues to be high on our agenda. Our Swissport clients with airport ground services and air cargo Formula, first introduced in 2008, is a proven handling at 300 airports globally. set of principles that defines the way we work – focusing on training and operations. It also serves With the acquisition of Australian Aerocare in as a framework for standardization. As we 2018, Swissport expanded its footprint to six continue to further digitize our business processes continents. While Aerocare was originally focused and our service delivery, standardization becomes on airport ground services, our Australian even more important. It will allow us to unlock the management team moved swiftly to build on full potential of our industry expertise to the the Group’s service portfolio, launching expan benefit of our clients. sion projects into air cargo handling and the airport lounge business. At year-end, work was under way for the opening of a cargo ware house in Melbourne, Swissport’s first such facility in Australia. And in Perth, Australia, the Group’s first Aspire airport lounge on the continent was under construction. 34 SOUTH AMERICA
1 As of March 2019 Swissport International AG Company Profile 2019 SWISSPORT AT A GLANCE 17
80 THE INDUSTRY’S MOST EUROPE 20 COMPREHENSIVE NETWORK ASIA
47 COUNTRIES
26 EMEA
16 Americas 45 5 APAC AFRICA 64,000 EMPLOYEES
> 29,000 EMEA
~29,500 Americas 29 > 5,500 APAC PACIFIC 300 AIRPORTS
125 EMEA
126 Americas
49 APAC
300AIRPORTS WORLDWIDE 18 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
OUR STORY FROM LOCAL PLAYER TO GLOBAL LEADER Cargo services Ferrovial Swissport was incorporated in 1996. Today, the company is the Swissport significantly expands Spanish construction company its cargo handling business by Ferrovial purchases Swissport global leader in airport ground services and air cargo handling, acquiring Cargo Service Center B.V. from British private equity both based on revenue and the number of airports served. with 61 stations in 15 countries. company Candover.
Candover British private equity company Candover purchases Swissport from Swissair Group.
1996 1998 1999 2000 2002 2004 2005 2006
101 130 153 166 180
Swissport is incorporated Global expansion 25 countries UK expansion Asia expansion Swissport is incorporated in Expansion to Turkey and Swissport expands to 130 Acquisition of Groundstar Ltd. Swissport acquires Globeground August 1996 in Switzerland South Africa. Acquisition locations in 25 countries. adds five locations and doubles Korea, adding Seoul to its network with an initial presence in of DynAir in US and Aer Swissport’s business volume in as the third major station in its Zurich, Geneva and Basel. Lingus Ground Handling the UK. Asia-Pacific network after Manila The company subsequently in London. and Singapore. expands into the UK, Germany KLM cargo, SWISS and United and Brazil. Swissport and KLM conclude Aviation security five-year worldwide agreement Swissport diversifies and enters covering 64 stations. the security business via its Major outsourcing agreements acquisition of Protectas Aviation signed with SWISS and United Security Ltd., today branded Airlines. Checkport. Awarded for Best Global Ground Handler five times in a row.
Number of stations Swissport International AG Company Profile 2019 SWISSPORT AT A GLANCE 19
Growth in Asia-Pacific Following through on its plan to use Aerocare as a platform for growth, Finnair Servisair Swissport announces plans to open an Swissport wins contract as Swissport substantially air cargo facility in Melbourne, its first in ground handling partner for expands its global presence Australia, and to bring its Aspire lounge Finnair’s Helsinki hub. by acquiring the ground business to Perth, Australia. handling group Servisair. PAI Partners Ferrovial successfully concludes HNA Group sale of Swissport to PAI Chinese HNA Group acquires Partners. Swissport from PAI Partners.
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
178 191 266 303
Lufthansa Munich Mexico expansion Middle East Expansion Swissport-Losch, a joint venture Swissport expands its presence Swissport expands into the with Losch Airport Service, in Mexico to 28 stations Middle East with start-ups wins the handling of Lufthansa’s via a joint venture with AGN in Saudi Arabia and Oman. regional fleet as a major initial Aviation Services. contract at the Munich hub. Fueling Apron Flightcare Swissport invests in its fueling Acquisition of German cargo handler Swissport acquires business through the acquisi Apron GmbH makes Stuttgart the second- Flightcare Spain and tion of a majority stake in AFS largest cargo hub of Swissport in Belgium. Aviation Fuel Services GmbH. Germany, only topped by its Frankfurt facility.
Aerocare Major expansion in the Asia-Pacific region: Swissport acquires Aerocare, the number one ground handler in Australia / New Zealand. 20 SWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
MARKET REVIEW
Swissport is well positioned to take advantage of major trends in the global aviation industry. FORECASTED ANNUAL GROWTH GROUND SERVICES 3.7 %
FORECASTED ANNUAL The global economic slowdown became more ROBUST SECTOR GROWTH GROWTH CARGO HANDLING pronounced in the fourth quarter of 2019 and 2020 got off to a bumpy start from a macro Historically, passenger and air cargo volumes economic perspective, as the Covid-19 pandemic have been outperforming GDP growth by over 4.5 % sent shock waves through the global economy. 50 percent. Despite the challenging economic environment, the airport ground services sector AVERAGE SAVINGS BY AIRLINES In 2019, the world economy grew by just 2.9 is expected to deliver a compound annual FROM OUTSOURCING SERVICES percent, down from 3.7 percent in 2018, growth rate (CAGR) of 3.7 percent between 2018 according to the OECD. Last year’s growth was and 2023, according to a Roland Berger industry the weakest since the global financial crisis report. For air cargo handling we expect a CAGR of the previous decade and was projected to of 4.5 percent. And with the risk of a prolonged 10–25 % pick up only marginally to 3.0 percent in 2020. The impact of Covid-19 on aviation, market escalating international trade conflicts between uncertainty is growing further. the US and China and between the US and the OUTSOURCED AVIATION HANDLING MARKET EU, persisting uncertainty around Brexit, and As industry estimates predict a potential doubling rising tensions in the Middle East continue to of global aircraft numbers between 2015 and weigh on the industry. All this leads to declining 2035, we expect our sector to grow at least in volumes and increased pricing pressure. line with these figures. With established oper 42 % ations at over 300 airports worldwide, Swissport Despite the short-term challenges, the is well positioned to participate in the sector medium-term outlook remains positive for growth. Swissport overall. There are several supporting industry trends. MARKET DEREGULATION
The deregulation of airport ground services and air cargo handling in many countries and regions continues to open new markets to independent service providers like Swissport. The trend supports Source: Roland Berger industry report Swissport International AG Company Profile 2019 SWISSPORT AT A GLANCE 21
our growth and continues to be a positive driver and New Zealand and a strong foothold in Japan of Swissport’s global expansion. and Korea, it is well positioned to leverage on this trend. Swissport’s expansion in the Middle East after the market was opened to international ground In line with our ambitions to build on our newly service providers, first into Saudi Arabia and acquired Australian business as a platform for soon after into Oman, has developed favorably. growth, we launched an initiative to expand our In 2019, Swissport added Dutch airline KLM, cargo business in the greater Asia-Pacific region. India-based IndiGo, Fly Jordan from Jordan and The Swissport cargo warehouses in Melbourne Salam Air from Oman to its growing customer and Sydney will be our first such facilities in portfolio in the Middle East. The prospects Australia. 2019 also saw our Aspire lounge remain promising. business expand to Australia with Perth planned to open next year.
OUTSOURCING INDUSTRY CONSOLIDATION Outsourcing of ground services and cargo handling by airlines has led to an increase in the With the top four players accounting for less share of the freely accessible aviation handling than 30 percent of the global market, the sector market to an estimated 42 percent of the total remains fragmented, which supports further market volume. On average, estimates indicate consolidation. Since its foundation in 1996, a savings potential from outsourcing ground Swissport has been a driver of consolidation in services and cargo handling between 10 and 25 the industry. Scale contributes to realizing cost percent. Low-cost airlines with their focus on synergies with respect to investments. There are cost efficiency are at the forefront here. With its also synergies in global sales and key account long-standing partnerships with leading low- management. cost carriers around the world, Swissport has a strong position in this growing segment, too, Swissport latest strategic expansion was to and expects the outsourcing trend to continue. Australia and New Zealand by acquiring Aerocare in 2018. Last year, the group introduced a leaner global structure with just three regions; GROWTH POTENTIAL IN Americas, EMEA and APAC and consolidated ASIA-PACIFIC overheads across the organization to unlock efficiency gains. Growth in Asia-Pacific remains high. We expect this to continue to stimulate demand for air cargo handling and airport ground services. With Swissport’s leading market position in Australia 22 RUBRIKSWISSPORT AT A GLANCE Company Profile 2019 Swissport International AG
OBJECTIVES 2 & STRATEGY Swissport International AG Company Profile 2019 RUBRIK 23
Our corporate strategy 24 Our commercial ambitions 26 Our competitive advantage 29 Full range of mission-critical services 30 Competitive cost base 32 Safe and industry-leading operations 34 Global consistency 36 Sustainable stakeholder relations 38 Pricing discipline and commercial governance 40 OUR VISION IS TO BE THE MOST TRUSTED SINGLE-SOURCE GROUND SERVICES AND CARGO HANDLING PROVIDER IN THE AVIATION INDUSTRY. Swissport International AG Company Profile 2019 OBJECTIVES & STRATEGY 25
OUR CORPORATE STRATEGY ANCHORED IN A RESILIENT BUSINESS MODEL
Swissport is the world‘s leading independent provider of airport ground services and air cargo handling based on revenue and the number of airports served.
Swissport is active in airport ground services, Diversity extends to our client structure and our AIR CARGO HANDLING including a number of adjacent services like geographical presence, too. Our 850 clients lounge hospitality, and in air cargo handling. worldwide include multinational airlines, low- With some 4.6 million tons of cargo handled, There are many benefits to this diverse business cost carriers, regional carriers, airports and Swissport is one of the global market leaders model, ranging from exposure to the economic freight forwarders. The top ten account for 30 in this business segment as well. By the end of cycle, to profit margins, risk profiles of capex percent of our Group revenue and even our largest 2019, the company was operating 115 air cargo commitments and even staff training. client contributes just a single-digit percentage warehouses, providing clients with a range of share of Group revenue. With operations across services for general freight, mail and documents, With its broad portfolio of services, many of a wide variety of markets, including mature as well as specialist shipments, such as express which are critical to airline operations, Swissport’s markets and emerging markets in Eastern Europe, services and pharmaceuticals. In 2015, the first business model is not only diverse, but also Africa, Asia and the Middle East, Swissport Swissport cargo warehouse was certified by the resilient to short-term volume changes by its can cushion declines in one region with positive IATA Center of Excellence for Independent airline clients. developments in other regions. Validators in Pharmaceutical Logistics (CEIV Pharma). 14 Swissport facilities were certified Airport ground services and air cargo handling under the CEIV Pharma standard, or by the complement each other perfectly. Cargo AIRPORT GROUND SERVICES British MHRA (Medicines and Healthcare products handling yields higher margins at the cost of Regulatory Agency) or other recognized industry a steeper risk profile, as Swissport is often Swissport offers its clients ramp handling and associations, by the end of 2019. committed in long-term lease agreements with passenger services. These include activities its cargo warehouses. like the movement of aircraft, fueling, de-icing and anti-icing, baggage handling, as well as Ground services adds stability to our revenue check-in, gate and security services, and lounge stream and is a very flexible business. In a hospitality. Our clients can customize the services market downturn it is reasonably easy to react they wish to source, ranging from a single by selling or decommissioning equipment, like service to full hub outsourcing. In 2019, Swissport a push-back tractor, or to adapt our workforce. performed some 2.1 million aircraft turns and Last, but not least, there are synergies in served 265 million airline passengers, making it training and resource planning. the undisputed global market leader. 26 OBJECTIVES & STRATEGY Company Profile 2019 Swissport International AG
OUR COMMERCIAL AMBITIONS
At Swissport, we are committed to sustainable value creation. We want to further strengthen our leadership in our core markets and expand our global presence through targeted investments in emerging markets.
We are driving growth by combining organic STRENGTHENING LEADERSHIP We are also driving our expansion by entering growth with selective acquisitions and greenfield AND GROWING PROFITABLY IN into framework agreements with existing clients. developments. Organic growth comes with CORE MARKETS Such agreements contain terms and conditions business expansions by airline customers or by for ground services or cargo handling, allowing diversifying our own service portfolio. We also Swissport has grown consistently since its existing clients to better plan their expansion to support growth by maintaining a loyal customer founding and continues to develop favorably. new locations – provided that Swissport already base. Partnerships with our ten largest We seek to build on our existing portfolio offers its services there and has infrastructure in customers date back over ten years. and exploit new opportunities. place. Such agreements actively support our core-market growth beyond passive growth, which Large incremental growth opportunities With the acquisition of Aerocare in March 2018, occurs when clients expand their business. typically present themselves when airlines Swissport was able to expand its presence to decide to outsource parts or all of their ground Australia and New Zealand and now offers In addition to realizing profitable growth in core services or cargo handling. its services on six continents. By the end of 2019, markets, we intend to expand our presence in the company was active at 300 airports in 47 the fast-growing Asia-Pacific region and other The outsourcing of ground services by airlines is countries. The acquisition added about six emerging markets. In combination with our an industry trend that is leading to dispropor percent to the Group’s business in terms of operations in Japan and Korea, our presence in tionate growth in demand for aviation service revenue. Australia and New Zealand provides an ideal providers. We expect to see this trend accelerate platform for this. further in the wake of the Covid-19 pandemic. Initially, Swissport will be concentrating on leveraging its presence in Australia and New Contracts typically have a local and not a regional Zealand by winning new airline customers and or even global scope. This additionally stabilizes by adding new services to former Aerocare's Swissport’s long-term development, as the traditional offer. In September 2018, following a commercial impact of contract wins or losses competitive tender focused on safety, quality is initially a purely local issue. and performance, Air New Zealand chose Swissport as their ground services provider at four major Australian airports. Swissport International AG Company Profile 2019 OBJECTIVES & STRATEGY 27
“At Swissport we know how to grow profitably and we draw on all levers to achieve this growth.“
Matthias Pape – Head of Business Development
OUR LEVERS OF GROWTH EXPAND IN EMERGING MARKETS from a greenfield start-up into an established organization. In aviation services, deregulation is a key driver of the global market volume expansion. We Since its inception, Swissport Oman has been expect new opportunities for market entries to adding prominent brands to its client portfolio – ORGANIC arise from the deregulation in emerging markets. the customer base today includes flydubai, Air SELECTIVE CUSTOMER AND We want to exploit economically viable oppor Arabia, Turkish Airlines, Pegasus Airlines, Air ACQUISITION SERVICE LINE tunities when markets open to competition. New Zealand, and the homebase airline Salam ACTIVITY GROWTH Air. In Saudi Arabia, KLM and IndiGo are just When we consider market entries, whether some of the latest big-name clients that decided through greenfield developments or an acquisition, to develop their business with us. Onboarding we maintain a disciplined approach, based on renowned customers helps us consolidate our commercial rationale and the benefit/risk profile. position as a high quality service provider on the To this end, we will also continue to focus on Arabian Pensinsula and forms a solid base for further developing existing emerging markets future growth. We also note that many customers LARGE projects – both by winning new business and utilize our services across our operations in GREENFIELD OUTSOURCING by growing our contract volumes with existing Oman and Saudi Arabia, realizing operational DEVELOPMENTS PROJECTS clients. synergies.
Where required by local legislation or deemed In emerging markets, too, we capitalize on the beneficial from a business perspective, we seek trend of airlines outsourcing ground services and to expand our activities through joint ventures. cargo handling. Our business development team Such partnerships can also be an effective vehicle continuously analyses opportunities in Eastern for entering new markets from a risk perspective. Europe, Africa, Latin America, the Middle East One example was our start-up operation in and Asia-Pacific. Oman that we had established with a local joint venture partner, the Al Jarwani Group. In just a couple of years, our Omani business has developed 28 OBJECTIVES & STRATEGY Company Profile 2019 Swissport International AG Swissport International AG Company Profile 2019 OBJECTIVES & STRATEGY 29
OUR COMPETITIVE ADVANTAGE BASED ON DISTINCTIVE SUCCESS FACTORS Swissport’s competitive advantage is based on a set of distinctive success factors. They are supported by the Swissport Formula, which defines the way we work. 2 THE SWISSPORT FORMULA The Swissport Formula is a management philosophy and a set of principles to support our distinctive success factors. It helps Swissport in creating a sustainable competitive advantage and in executing its corporate strategy. Our aspirations are the same around the globe. Based on innovation, engagement and reliability, we deliver high-quality, tailor-made solutions to meet the expectations of our clients. That is why the Swissport Formula is the way we work.
Watch our video to learn more about the Swissport Formula