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E-Commerce Is Changing the Face of Business, and Simon Students Will Be Well-Equipped to Meet the Challenges

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WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION EXECUTIVE ADVISORY COMMITTEE Hiring Simon School Summer Associates… William E. Simon, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION / WINTER 2000 Chairman …is the next best thing William Balderston III Harry Keefe to hiring our M.B.A.’s! Charles L. Bartlett Henry A. Kissinger O. T. Berkman Jr. William W. Lanigan, Esq. J. P. Bolduc Donald D. Lennox Paul A. Brands Jane Maas Andrew M. Carter Paul W. MacAvoy Richard G. Couch Louis L. Massaro Frank G. Creamer Jr. J. Richard Munro Ronald H. Fielding James Piereson Barry W. Florescue Robert E. Rich Jr. George J. Gillespie III, Esq. William D. Ryan James S. Gleason Leonard Schutzman Robert B. Goergen George J. Sella Jr. Paul S. Goldner Marilyn R. Seymann Bruce M. Greenwald J. Peter Simon Mark B. Grier William E. Simon Jr., Esq. Join the growing number of leading firms taking a General Alexander M. Haig Jr. Joel M. Stern closer look at what we’ve got to offer! Larry D. Horner Sir John M. Templeton Michael S. Joyce Ralph R. Whitney Jr. For more information, please call the Simon School Office of Career Services at 716-275-4881 David T. Kearns Joseph T. Willett William M. Kearns Jr. We are Committed to Your Success! UNIVERSITY OF ROCHESTER ROCHESTER, NEW YORK 14627 SWIIM L LION A M E. GRADUATE SCHOOL OF BUSINESS ADMINISTRATION Change Service Requested opportunity E-Commerce is changing the face of business, and Simon students will be well-equipped to meet the challenges. SPECIAL FEATURE: DEAN CHARLES PLOSSER’S ECONOMIC FORECAST FOR 2000 simonbusiness William E. Simon Graduate School of Business Administration contents 3 Winter 2000 2 message from the dean 3 upfront Career Services Puts Customers First Strategic enhancements in the Simon School Career Services Office will improve recruiter and student satisfaction. 5 upfront 8 New Faculty Members Strengthen Overall Experience for Students Additions to teaching and research staff will add to Simon’s international reputation. 8 feature Simon Spirit Shines Brightly in Class of 2000 Simon Business profiles three Class of 2000 students who always strive for success. 16 cover story E-opportunity Although it will ultimately become an unremarkable part of the 16 business landscape, e-commerce is currently an extraordinary phenomenon that offers boundless opportunities. The Simon School is taking the lead in preparing managers to deal with this new technology. 22 feature Special Delivery An exclusive Simon Business interview with HomeGrocer.com CEO Mary Alice Taylor offers a behind-the-scenes look at a new dot.com company. 26 feature The Communications Carousel 22 Simon alumni answer the call in the ever-changing telecommunica- tions marketplace. 28 special report A “New Economy” for the Millennium? Dean Charles I. Plosser forecasts a strong economy for 2000 and takes issue with proponents of the “New Economy.” 26 DEAN: Charles I. Plosser A MESSAGE FROM THE DEAN UPFRONT SENIOR ASSOCIATE DEAN FOR CORPORATE RELATIONS AND Our cover story in this issue of Simon Business Career One of the most important charges of the ed seven students.” Prior to joining the INSTITUTIONAL ADVANCEMENT: Simon School’s Career Services Office is its School, McGurn served as manager of Global Charles W. Miersch predicts that e-commerce will one day become as Services Puts ability to build long-term relationships with Strategic Staffing and Diversity for Bausch & ubiquitous as electricity. And while it is being SENIOR ASSOCIATE DEAN Customers recruiters, students and alumni. As such, the Lomb. She holds an M.B.A. degree, and in her FOR FACULTY AND RESEARCH: heralded by some as the ultimate revolution and office has changed dramatically in recent previous position managed Bausch & Lomb’s Ronald W. Hansen by others as simply the latest step along the path First months to deliver on initiatives designed to college relations program and recruited propel the School further into the ranks of the M.B.A.’s and interns at top U.S. graduate busi- ASSOCIATE DEAN of technological progress, the Internet has FOR EXECUTIVE PROGRAMS: —by Vicki Brown best business schools in the world. These ini- ness schools. She has held positions in human Richard M. Popovic already begun to redefine business on a scale tiatives are based on the recommendations of resources for the past 10 years and has a deep “Fast-Track” teams formed in 1998 to exam- commitment to serving customers. ASSOCIATE DEAN unimagined even five years ago. There is no ine key areas of Simon (Admissions, Career In a recent interview McGurn said, “We’re FOR M.B.A. PROGRAMS: doubt that its influence will be profound and Stacey R. Kole Services, Computing, Curriculum/Teaching, putting in place what we call the Five P’s of long lasting. Student Services, and Public Relations/Public Career Services.” For student audiences she CHAIRMAN, PH.D. PROGRAM: Ross L. Watts Our cover story explores some of the Affairs) with the goal of improving student and defines them as a partnership between Career opportunities—and obstacles—to be found on recruiter satisfaction. Services and students, helping students plan ASSISTANT DEAN The recommendations by the Career and prepare for the futures they imagine for the new frontier of e-commerce. It will also tell FOR CAREER SERVICES: Services Fast-Track team have resulted in a 50- themselves, and strengthening student presen- Lisa M. McGurn you how the Simon School is positioning its stu- percent increase in the office’s resources. As a tation skills. Finally, she stressed the impor- ASSISTANT DEAN dents to meet the management challenges created by this burgeoning new Internet tech- result, the Simon School has been able to initi- tance of punctuality because “you only get FOR INFORMATION TECHNOLOGIES: nology. We have joined a select few top business schools that offer a formal graduate one chance to make a great first impression.” Kevin Brennan However, she noted, the same 5P’s also define research and teaching program in Electronic Commerce. The Simon School’s concen- the way Career Services now approaches mar- ASSISTANT DEAN FOR M.B.A. “We’ve stepped-up the focus on ADMISSIONS AND ADMINISTRATION: tration is unique in that it delivers an integrated foundation in the three major compo- keting to corporations and recruiters, and the Pamela A. Black-Colton nents of e-commerce: marketing, information technology and economics, with a clear way it is working with Simon alumni to strengthen relations in the corporate commu- DIRECTOR OF OPERATIONS focus on the business process. Our concentration will teach Simon students how to customer satisfaction AND FINANCE: nity. Martha Every successfully set up and run electronic commerce for novel business models, including McGurn said the corporate relations both business-to-consumer and business-to-business settings. It’s safe to predict that e- group, which is “one distinct side” of her DIRECTOR OF PUBLIC AFFAIRS: and we’ve clearly added a George M. Tomczyk commerce—from its youth through industry maturity and beyond— will impact all of office, definitely thinks in terms of partnering with customers, being punctual, planning thor- our students regardless of their career choices. Taken by itself or with other concentra- DIRECTOR OF STUDENT SERVICES: oughly and paying attention to preparation Donna Lampen Smith tions, our new E-commerce initiative will enhance not only our students’ professional proactive marketing stance.” and presentation details. This group is man- skills and opportunities, but also their value added to employers. aged by Associate Director Nadia Bolalek and In this issue we’d also like to introduce 10 new Simon faculty members, who bring ate new programs designed to develop addi- seeks to turn key contacts at targeted corpora- tional recruiting opportunities for students. tions into Simon corporate partners. “We are EDITOR: a wide range of interests to the School. The recruitment, retention and development of Daniel Clifton Another Fast-Track team recommendation able to devote the appropriate degree of atten- a superior-quality faculty has always been one of our highest priorities, and we com- served as the catalyst for reorganizing the tion to the important details, allowing Career CONTRIBUTING WRITERS: Vicki Brown, Christina Le Beau pete vigorously with other top schools around the world for these exceptional people. Career Services Office into two groups report- Services to be more customer-focused than ever The Simon School’s success in attracting this number of outstanding scholars in one ing to the assistant dean. One group is con- before when serving recruiters,” continued ART DIRECTOR/DESIGNER: cerned solely with counseling and career educa- McGurn. “We are also strengthening our rela- Michael T. Johnson academic year is extremely significant—it testifies to our excellent reputation, and tion, while the second focuses solely on build- tionships with various Simon clubs. All of makes it possible for us to strengthen the depth and breadth of our academic offerings ing strong corporate relationships. these efforts will allow us to broaden and PRODUCTION MANAGER: “We’ve stepped up the focus on customer deepen our relationships in investment bank- Dawn S. McWilliams and research capabilities. Lisa M. McGurn, left, and satisfaction and we’ve clearly added a proac- ing, consulting, finance, marketing, e-com- Thank you for reading our magazine. I hope you will find it informative and enjoy- Nancy McCarthy ’00 CONTRIBUTING PHOTOGRAPHY: tive marketing stance,” says Charles W. merce and other areas.” Jan Regan, David L. Sanford able. Please feel free to share your comments and suggestions with us. Miersch, senior associate dean for corporate The objective, adds Miersch, “is that within relations and institutional advancement. the next couple of years, major firms on the SIMONBUSINESS, Vol. 15, Number 2 © 2000. Published semiannually by the University of Miersch calls the team in Career Services, School’s target list will consider Simon a recog- Rochester, William E.
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