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WINTER

interviu saqarTvelos mecnierebaTa erovnuli akademiis prezidentTan INTERVIEW WITH THE PRESIDENT OF GEORGIAN # NATIONAL ACADEMY OF SCIENCES 6 2 0 1 4 saqarTvelos inteleqtualuri sakuTrebis erovnuli centris saqpatentis perioduli gamocema saqarTvelo gamodis sam TveSiIerTxel © saqpatenti, 2014

PERIODICAL PUBLICATION OF NATIONAL INTELLECTUAL PROPERTY CENTER OF GEORGIA “SAKPATENTI” GEORGIA

PUBLISHED QUARTERLY PRINTED AT SAKPATENTI PUBLISHING HOUSE ADDRESS: 0179 TBILISI, NINO RAMISHVILI STR. 31 © SAKPATENTI, 2014 TEL.: (+995 32) 291-71-82 [email protected] Tavmjdomaris sveti CHAIRMAN’S COLUMN

Zvirfaso mkiTxvelo, ukve meore welia, wlis bolos, warmogidgenT Cveni Jurna­ lis saaxalwlo nomers. rogorc yovelTvis, am gamocemaSic Tavmoyrilia rubrikebi cnobili sasaqonlo niSnis, mniS­ vnelovani gamogonebis, dizainis, saavtoro uflebebisa da mkiTxvelisaTvis saintereso bevri sxva Temis Sesaxeb. es no­ meric gansakuTrebulia Tavisi sadResaswaulo ganwyobiTa da specialurad misTvis Seqmnili statiebiT Cveni qveynis inteleqtualur simdidreze. wlis bolos yovelTvis Tan axlavs gasuli wlis saqpa­ tentis saqmianobis Sefaseba. vfiqrob, rom inteleqtualuri sakuTrebis sferoSi 2013 wels erT­erTi mniSvnelovani mov­ lena iyo JenevaSi inteleqtualuri sakuTrebis msoflio Dear reader, organizaciis (WIPO) rigiT 51­e generalur asambleaze It is for the second time as we present the New Year’s edition of our magazine. As usual, this edition under different saqarTvelos kulturuli RonisZiebis gamarTva. RonisZie­ headings includes articles on well-known trademarks, signifi- baze damswre sxvadasxva qveynis 800­mde delegatis winaSe cant inventions, designs, copyright and many other topics of STambeWdavi warmodgena gamarTa qarTulma nacionalurma interest to readers. This edition too is noteworthy for its fes- baletma „suxiSvilebi“. amave saRamoze sadegustaciod war­ tive mood and articles on intellectual wealth of our country. vadgineT adgilwarmoSobis dasaxelebebis qarTuli Rvinoebi The end of a year is always followed by assessment of da geografiuli aRniSvnebis mqone qarTuli yvelis asorti­ Sakpatenti’s activities of the past year. I am convinced menti. Seudarebeli gancdaa, roca ismen Seni erovnuli sim­ that one of the most important events of 2013 in terms of didriT aRfrTovanebuli aseulobiT adamianis Sefasebebs. demonstrating Georgian intellectual property to the world msgavsi tipis RonisZiebebi inteleqtualuri sakuTrebis was a Georgian cultural event organized during the 51st sferoSi gansakuTrebiT mniSvnelovania, radgan am sferoSi series of meetings of the Assemblies of the Member States of the World Intellectual Property Organization (WIPO) in farTo sazogadoebis cnobierebis amaRleba araerT qveyanaSi Geneva. The Georgian National Ballet “Sukhishvili” presented miCneulia prioritetad dargis ganviTarebisTvis. vfiqrob, an unforgettable performance of folk dances, which was rom saqarTveloSic swored es mimarTulebaa marTebuli, attended by up to 800 delegates from different countries of radgan informaciis swori miwodeba biznesis seqtorisa da the world. The same evening we presented Georgian wines savaraudo uflebis mflobelTaTvis inteleqtualuri sa­ of appellations of origin and assortment of Georgian cheeses kuTrebis dacvis msurvelTa raodenobis zrdis safuZvelia, of geographical indications. The feeling is incomparable when rac, Tavis mxriv, amaRlebs uflebebis dacvis kulturas am you hear appreciation of hundreds of people excited by your sferoSi. national wealth. Similar events in the field of intellectual tradiciulad, wlis bolos vajamebT Sedegebs Tu romeli property are especially important, as IP awareness raising of qarTuli kompania iyo yvelaze aqtiuri gasuli wlis ganmav­ the general public is considered a priority for development of this sphere in many countries. In my opinion, this is the lobaSi ama Tu im sferoSi sasaqonlo niSnebis registraciis right direction in Georgia too, as sharing relevant information mimarTulebiT. aRsaniSnavia, rom 2013 wels, sasaqonlo niSnis with the business sector and right holders encourages more registraciis mizniT, yvelaze meti ganacxadi saqpaten tSi people to protect intellectual property rights, which in its turn warmoadgina Sps „aversi­farmam“. aRniSnuli kompania aris, advances the culture of protection of rights in this area. agreTve, yvelaze meti moqmedi sasaqonlo niSnis mflobeli Traditionally, at the end of the year we also sum up the farmacevtuli produqciis klasSi. gasul wels, sasaqonlo results to reveal last year’s most active Georgian companies niSnebis dacvis TvalsazrisiT, aqtiurobiT gamoirCeodnen according to trademark registrations in one or the other saaqcio sazogadoebebi: „qarTuli ludis kompania“ da „lo­ field. It should be noted that in 2013 the highest number of misi“, agreTve, SezRuduli pasuxismgeblobis sazogadoebebi: trademark applications was filed with Sakpatenti by “Aversi- „prima­vita“, „iverTa“, „silqneti“, „safexburTo klubi di­ Pharma“LLC. The same company is also the owner of the biggest number of registered trademarks in the class of namo Tbilisi“, „kaxuri tradiciuli meRvineoba“ da sxvebi. pharmaceutical products. Last year, the following joint stock gansakuTrebiT sasixaruloa is faqti, rom adgilobrivi gan­ companies were active in terms of trademark protection: mcxadeblebis raodenoba wlidan wlamde izrdeba, rac niSnavs “Georgian Beer Company” and “Lomisi”, as well as limited imas, rom yovelwliurad sul ufro meti Cveni Tana moqalaqe liability companies: “Prima-Vita”, “Iverta”, “Silknet”, “Football grZnobs inteleqtualuri sakuTrebis dacvis aucileblobas. Club Dinamo Tbilisi”, “Kakhetian Traditional Winemaking” and others. The fact that the number of local applicants is warmatebul da bednier 2014 wels gisurvebT! increasing from year to year is especially overwhelming, which means that every year more and more of our fellow citizens feel the need to protect their intellectual property. We wish you a successful and happy new year 2014! 1 mTavari redaqtori EDITOR-IN-CHIEF qeTevan bojgua Ketevan Bojgua

saredaqcio kolegia EDITORIAL BOARD irakli RvalaZe, ekaterine egutia, Irakli Ghvaladze, Ekaterine Egutia, elene qemaSvili _ aRmasrulebeli redaqtori, Elene Kemashvili – Executive Editor, ani gobeCia, ekaterine SaniZe, zviad maTiaSvili, Ani Gobechia, Ekaterine Shanidze, Zviad Matiashvili, rezo TabukaSvili, giorgi qurdiani Rezo Tabukashvili, Giorgi Kurdiani

teqnikuri redaqtorebi TECHNICAL EDITING nino cuxiSvili, nino bebriSvili Nino Tsukhishvili, Nino Bebrishvili

nomerze muSaobdnen AUTHORS qeTevan bojgua, Ketevan Bojgua, lika beraia, sofo kvintraZe Lika Beraia, Sophie Kvintradze

Targmani TRANSLATION ana metreveli, naTia aladaSvili Ana Metreveli, Natia Aladashvili

koreqtori CORRECTOR lali Wanturia Lali Chanturia

foto PHOTO vano ficxelauri Vano Pitskhelauri

dizaini da dakabadoneba DESIGN AND LAYOUT Teona kereseliZe Teona Kereselidze

poligrafiuli jgufi POLIGRAPHY TEAM mixeil meCitiSvili, arsen lomiZe, lali doliZe Mikheil Mechitishvili, Arsen Lomidze, Lali Dolidze

statiebis avtorebisa da respodentebis mier gamoTqmuli mosazrebebi SesaZloa ar emTxveodes saredaqcio kolegiis azrs. The views of authors of articles and respondents do not necessarily reflect the views of the editorial board.

ISSN 2298–0121 UDK (uak) 347.771+347.78+7.078+7.067](47922) I-83 am nomerSi IN ISSUE 4 12 18 22

usafrTxoebisa da inteleqtualuri interviu saqarTvelos mecnierebaTa sakuTrebis dasacavad erovnuli akademiis prezidentTan FOR PROTECTING SECURITY AND 4 30 giorgi kvesitaZesTan INTELLECTUAL PROPERTY INTERVIEW WITH THE PRESIDENT OF THE GEORGIAN NATIONAL ACADEMY OF SCIENCES saqarTveloSi damzadebuli xarisxiani Rvino saSobao alilo QUALITY WINE PRODUCED IN GEORGIA 12 36 CHRISTMAS ALILO

fexsacmlis saidumlo gamogoneba stiqiis winaaRmdeg SHOES WITH SECRET 18 40 INVENTION AGAINST NATURAL DISASTER

gaiziareT qarTuli bunebis madli daijesti DIGEST SHARE THE GRACE OF GEORGIAN NATURE 22 44

30 36 44 damzadebulia saqarTveloSi MADE IN GEORGIA

usafrTxoebisa da inteleqtualuri sakuTrebis dasacavad

FOR PROTECTING SECURITY AND INTELLECTUAL PROPERTY

irakli RaribaSvili Sss sapatrulo policiis reformebisa da saqarTvelos premier ministri rebrendingis prezentacia Irakli Gharibashvili Presentation of reforms and rebranding in patrol police Prime Minister of Georgia department of the Ministry of Internal Affairs of Georgia axali droSa, axali gerbi, axali avtomanqanebi, New flag, new emblem, new cars, new technologies axali teqnologiebi da axali misia _ 2014 wels Sinagan and new mission – the Ministry of Internal Affairs wel- saqmeTa saministro dasrulebuli rebrendingiT xvde­ comes the year 2014 with completed rebranding. The ba. process, romelic 2012 wels daiwyo, hqonda konkre­ process, which started in 2012, had concrete goals and tuli miznebi da ukve aqvs konkretuli Sedegebi. has already yielded concrete results. 4 damzadebulia saqarTveloSi MADE IN GEORGIA

• sistemis depolitizeba _ Sinagan saqmeTa saminis­ • System depoliticization – the Ministry of Internal tro Camoyalibda, rogorc sazogadoebaze orien­ Affairs has been established as a socially-oriented tirebuli organizacia, romlis ZiriTadi mizania organization with the major goal to protect citi- moqalaqeTa uflebebis da usafrTxoebis dacva; zens’ rights and security; • ganisazRvra saministros principebi _ kanoniere­ • The key principles of the Ministry were defined – ba, humanuroba, samarTlianoba da gamWvirvaloba; legality, humanity, justice and transparency; • teqnologiuri siaxleebi _ gaumjobesda sapatru­ • Technological novelties – the capacities of Pa- lo policiis SesaZleblobebi, dainerga uaxlesi trol Police were improved; modern technologies teqnologiebi, ganaxlda sapatrulo policiis av­ were introduced; Patrol Police vehicle fleet was toparki. rogorc avtomobilebi, ise formebi aRi­ renewed; both motor vehicles and uniforms were Wurva Tanamedrove teqnologiebiT; equipped with modern technologies; • uwyebis gamWvirvalobis uzrunvelyofa _ gaizar­ • Ensuring the transparency of the Ministry – ac- da angariSvaldebuleba da sajaro informaciis countability and access to public information has xelmisawvdomoba. increased.

„bolo periodSi saministro­ Si mniSvnelovani reformebi gatarda, dainerga uaxlesi teq­ no logiebi, rac policiis mu­ Saobas ufro operatiuls da xarisxians, Sesabamisad, moqa­ laqis usafrTxoebasac ufro daculs da garantirebuls xdis. yvela am nabijis Sedegi ki moqa­ laqis mxridan policiis mimarT ndobis amaRlebaa.“

“SIGNIFICANT REFORMS HAVE BEEN IMPLEMENTED AT THE MIN- ISTRY RECENTLY; MODERN TECH- NOLOGIES WERE INTRODU CED THAT MAKE POLICE ACTIVITIES MORE EFFECTIVE. RESPECTIVE- LY, CITI ZENS’ SECURITY IS MORE PROTEC TED AND GUARANTEED. ALL THESE INITIATIVES HAVE RE- SULTED IN CITIZENS’ INCREASED TRUST IN POLICE.”

aleqsandre WikaiZe saqarTvelos Sinagan saqmeTa ministri Aleksandre Tchikaidze Minister of Internal Affairs of Georgia

5 damzadebulia saqarTveloSi MADE IN GEORGIA

kidev erTi mniSvnelovani winsvla, qarTuli policiis re­ brendingis gzaze inteleqtualuri sakuTrebis dacvaa. Sinagan saqmeTa saministro erT­erTi pirveli saxelmwifo uwyeba xdeba, romelic Tavis saqmianobasTan dakavSire­ bul inteleqtualur sakuTrebas kanoniT gaTvaliswinebuli wesiT daicavs. saqpatentSi ukve Sesu­ lia ganacxadi 20­ze meti dizainis regis traciis Sesaxeb.

ANOTHER IMPORTANT ACHIEVE- MENT ON THE PATH OF GEORGIAN PO- LICE REBRANDING IS THE PROTECTION OF INTELLECTUAL PROPERTY. THE MINISTRY OF INTERNAL AFFAIRS BE- COMES ONE OF THE FIRST STATE AGEN- CIES THAT WILL PROTECT THE INTEL- LECTUAL PROPERTY RELATED TO ITS ACTIVITIES IN ACCORDANCE WITH THE RULE PRESCRIBED BY LAW. SAKPATEN- TI HAS ALREADY RECEIVED THE APPLI- CATION FOR REGISTRATION OF OVER 20 INDUSTRIAL DESIGNS.

6 damzadebulia saqarTveloSi MADE IN GEORGIA

axali droSis mTavari feri lurjia, romelic stabilurobis, araamaRelveblobisa da sandoobis gamo SeirCa. is aZlierebs produqtiulobas, asocirdeba mSvidobasTan, loialurobasTan, damoukideblobasTan, didsulovnebasa da ZlierebasTan.

The main color of the new flag is blue, which is the symbol of stability, reliability and trust. It enhances productivity and is associated with peace, loyalty and independence, generosity and strength.

• saministros gerbi da droSa; • The Ministry’s emblem and flag; • sapatrulo policiis formebi, emblemebi, sam­ • Patrol police uniforms, emblems, armbands and klaurebi da wodebis aRmniSvneli samxreebi; shoulder straps; • generaluri inspeqciis formebi; • Uniforms of the General Inspection; • eqspert­kriminalistebis formebi; • Uniforms of forensic experts; • specialuri da sagangebo RonisZiebebis centris • Uniforms and emblems of the Center for Special formebi da emblemebi; and Emergency Measures; • Uniforms of district inspectors, rank insignia, em- • ubnis inspeqtorebis formebi, wodebis aRmniS­ blem, badge; vneli samxreebi, emblema, Jetoni; • Flag, logo, uniforms of 112 Emergency and Opera- • 112­isa da dacvis policiis droSa, logo, tive Response Center and Security Police; formebi; • Uniforms for the students of Police Academy; • policiis akademiis msmenelTa forma; • Uniforms, logo and emblem of Service Agency. • momsaxurebis saagentos formebi, logo da emblema.

Sinagan saqmeTa saministros gerbi saxelmwifo gerbs efuZneba. mis mTavar koncefcias warmoadgens heraldikuri fari, romelzec mewamul velze oqros lomia gamosaxuli. lomi Zlierebis, simamacis, didsulovnebisa da keTilSobilebis simboloa.

The emblem of the Ministry of Internal Affairs is based on the emblem of the state. The main concept of the emblem is the heraldic shield with a lion placed on the purple background. Lion is a symbol of strength, courage, forbearance and nobility.

7 damzadebulia saqarTveloSi MADE IN GEORGIA

im raodenobis ganacxadi, ramdenic Sinagan No other state agency has submitted as many ap- saqmeTa saministrom warmoadgina inteleqtualuri plications for the registration of intellectual property sakuTrebis obieqtebis registraciis moTxovniT, objects as the Ministry of Internal Affairs. jer saqpatentSi arc erT saxelmwifo uwyebas ar Seutania.

samarTaldamcvelebis samosi uf­ THE DESIGN OF LAW ENFORCEMENT ro daxvewili, praqtikuli da xa­ AND POLICE OFFICER’S UNIFORMS HAS risxiani gaxda, Seicvala feri da BECOME MODERNIZED, MORE SOPHIS- Tanamedrove saxe miiRo dizainmac. TICATED AND PRACTICAL. THE COLOR yvela uniformis dizaini da koncef­ HAS CHANGED AS WELL. THE UNIFORM cia SemuSavebuli da damzadebulia DESIGN AND THE CONCEPT ARE DEVEL- saqarTveloSi. OPED AND MANUFACTURED IN GEOR- GIA.

8 damzadebulia saqarTveloSi MADE IN GEORGIA

unda aRiniSnos, rom im raodenobis ganacxadi, It should be noted that no state agency has ramdenic Sinagan saqmeTa saministrom warmoadgina, submitted so many applications for registration inteleqtualuri sakuTrebis obieqtebis regis­ of intellectual property objects, as the Ministry tarciis moTxovniT, jer arc erT saxelmwifo uwye­ of Internal Affairs did. Registration of intellec- bas ar warmoudgenia. inteleqtualuri sakuTrebis tual property is extremely important for eve- registracia umniSvnelovanesia yvelasTvis, vinc ryone, who creates intellectual property and inteleqtualur sakuTrebas qmnis da miT ufro sax­ especially for the state agencies, because the elmwifo uwyebebisTvis, radgan am kuTxiT saxelm­ state should serve as an example for the so- wifo Tavad unda iyos magaliTi sazogadoebisTvis. ciety in this respect. It is also very important mniSvnelovania, rom amjerad ganmcxadebelia Sina­ that the Ministry of Internal Affairs is an appli- gan saqmeTa saministro, radgan swored policiis cant in this case, because there are successful SemTxvevaSi, msoflioSi arsebobs warmatebuli examples throughout the world, for example magaliTebi, Tundac niu­iorkis policiis saxiT, New York Police Department, when the regis- rodesac policiis registrirebuli atributika tered police attributes acquire specific impor- gansakuTrebul mniSvnelobas iZens da xdeba uw­ yebis savizito baraTi. darwmunebuli var, rom tance and become a symbol of an agency. I am aseve iqneba saqarTveloSic, miT ufro, rom qar­ convinced that the same will happen in Geor- Tuli sapatrulo policia praqtikaSi ara mxolod gia, especially when the Georgian Patrol Police samarTaldamcavi, aramed, garkveulwilad, servi­ is not only a law enforcement agency, but also sisa da moqalaqeTaTvis daxmarebis gamwevi struq­ it renders services and assistance to Georgian turaa. amasTan, gansakuTrebiT sasiamovnoa, rom citizens. Moreover, it is especially pleasant that saqarTvelo iqneba regionSi erT­erTi pirveli, Georgia will be one of the first countries in the romelsac eyoleba registrirebuli da daculi region, which will have police with registered aRWurvilobis mqone policia. and protected equipment. saqarTvelos iusticiis saministrom axlaxan The Ministry of Justice of Georgia has re- daasrula iusticiis saxlis gamosaxulebisa da cently completed the process of registration of sloganis sasaqonlo niSnebad registraciis pro­ Public Service Hall’s image and slogan as trade- cesi. erTeuli niSnebi daregistrirebuli aqvT, marks; the Ministry of Culture of Georgia as agreTve, saqarTvelos kulturis saministrosa da well as the Tbilisi Mayor’s Office have also reg- Tbilisis merias. istered relevant marks. irakli RvalaZe Irakli Ghvaladze saqpatentis Tavmjdomare Chairman of Sakpatenti 9 damzadebulia saqarTveloSi MADE IN GEORGIA

saqarTvelos Sinagan saqmeTa saministro, intele­ Besides intellectual property, the Ministry of Inter- qtualuri sakuTrebis garda, saerTaSoriso stand­ nal Affairs meets international standards through in- arts Tanamedrove teqnologiebis danergvis gziTac troducing modern technologies. In this respect, most icavs. am mxriv, yvelaze meti cvlileba sapatrulo changes have been carried out in Patrol Police. To policiaSia. imisTvis, rom samarTaldamcvelebma ensure that law enforcers are capable to protect and moqalaqeTa dacva da momsaxureba ufro maRal do­ serve citizens more effectively, each patrol police crew neze SeZlon, yvela sapatrulo ekipaJs aqvs Semdegi is equipped with: aRWurviloba: •• axali modelis avtomanqanebi, romlebic aRWur­ •• New model cars equipped with on-board comput- vilia bortkompiuteriTa da videoregistra­ ers and video registers. The vehicle fleet of the toriT. sapatrulo policiis departamentis Patrol Police Department was renewed with 304 avtoparki ganaxlda 304 axali modelis avto­ new model cars, including 287 Škoda Octavia, 6 manqaniT, romelTa Sorisaa: 287 `Skoda oqta­ Toyota Hilux, 7 Mini Cooper, 4 electric cars and 1 via“, 6 `toiota hailuqsi“, 7 `mini kuperi“, 4 ele­ sea boat. The color of cars was changed to increase qtromobili da 1 sazRvao katarRa. aRqmadobisa visualization; da vizualuri garCevadobis gazrdis mizniT, Seicvala avtomobilebis Seferilobac;

10 damzadebulia saqarTveloSi MADE IN GEORGIA

• samxre videokamerebi, romelic moqalaqisa • Shoulder mount camcorders, introduced to ensure da patrul­inspeqtoris urTierTobis samar­ impartial assessment of relations between a citizen Tliani SefasebisTvisa da orive mxaris ufle­ and a patrol inspector and effective protection of bebis efeqturi dacvisTvisaa SemoRebuli; the rights of both sides; • specialuri `beiji~ _ sapatrulo policielis • Special badge – a plate attached to a police officer’s samosze datanili firfita, romelzec miTiTe­ uniform indicating his first name, surname and per- bulia saxeli, gvari da piradi nomeri; sonal number; • New alcohol test with the function of printing that • axali alkotesti beWdvis funqciiT, rac saSu­ enables a police officer and a citizen to learn about alebas aZlevs patrul­inspeqtorsa da moqa­ the amount of alcohol in human body on the spot; laqes adgilze gaecnon, Tu konkretulad ra • Radar speedometers placed in the sections with odenobis alkoholis Semcvelobaa organizmSi; high risk of exceeding speed limits and violating the • siCqaris sazomi radarebi, romlebic ganTavsda rules of maneuvering. siCqaris gadaWarbebisa da manevrirebis wesebis darRvevis maRali riskis monakveTebSi.

dro, teqnologiebi da civilizacia win TIME, TECHNOLOGIES AND CIVI- midis da viTardeba. Zalian bevri novacia LIZATION ARE MOVING AHEAD AND DEVELOPING. WE HAVE CARRIED ganvaxorcieleT da SemovitaneT axali OUT LOTS OF NOVELTIES AND IN- teqnologiebi Cvens struqturaSi, mTavari TRODUCED NEW TECHNOLOGIES IN mizani ki iyo moqalaqeebis ufro xarisx­ OUR STRUCTURE; THE KEY GOAL WAS iani momsaxureba da maTi usafrTxoebis TO RENDER BETTER QUALITY SER- ufro maRal doneze uzrunvelyofa. dRes VICES TO OUR CITIZENS AND TO EN- SURE THEIR SECURITY AT A HIGHER sapatrulo policias aqvs aRWurviloba, LEVEL. TODAY, PATROL POLICE HAS romelic srulad akmayofilebs evropu­ EQUIPMENT, WHICH FULLY MEETS li qveynebis standartebs. EUROPEAN STANDARDS.

daviT cinariZe Davit Tsinaridze sapatrulo policiis Head of the Patrol departamentis xelmZRvaneli Police Department

11 sasaqonlo niSani – brendi TRADEMARK – BRAND

saqarTveloSi damzadebuli xarisxiani Rvino

QUALITY WINE PRODUCED IN GEORGIA

sofo kvintraZe SOPHIE KVINTRADZE

`askaneli Zmebis~ istoria guriaSi, sofel askana­ The history of Askaneli Brothers began from the cel­ Si, anTimoz CxaiZis marnidan daiwyo, sadac yvelaze lar of Antimoz Chkhaidze in the village of Askana, Guria Zvel qvevrze amotvifruli `1880 weli~. swored am Region, where the oldest pitcher is dated 1880. This TariRidan iwyeba drois aTvla. qarTuli Rvinisa da is considered as a starting time. Antimoz Chkhaidze, xalxuri simReris moyvarul anTimoz CxaiZes male who was fond of Georgian wine and folk music, became gauTqvams saxeli guriaSi da mis farglebs gareTac. popular in Guria and beyond its borders quite soon. Out mis mier damzadebuli Rvinoebidan yvelaze metad of wines made by him Chkhaveri and Tsolikauri were Rvinoebi `Cxaveri~ da `colikauri~ fasobdnen. most popular. Both wines were produced from the most orive saxeobis Rvino guriaSi im droisaTvis widespread grape varieties, such as Chkhaveri and Tso­ gavrcelebuli vazis jiSebidan _ Cxaveridan da likauri. colikauridan mzaddeboda. The stories about winemaker grandfather were istoriebi meRvine didi babuis Sesaxeb CxaiZeebis passed from one generation of the Chkhaidze family sagvareuloSi Taobidan Taobas gadaecemoda. to another. According to the legend, the village Askana gadmocemis Tanaxmad, Tavisi saxelwodeba sofelma received its name after Ascanius, the son of Aeneas, askanam baxusis STamomavlis eneasis vaJis _ who was descendent of Dionysus. The land in Askana askaniusisgan miiRo. aqauri miwa saukeTeso iyo was the best for winegrowing. A cellar created by Anti­ venaxisaTvis. askanaSi dRemde SemorCenilia marani, moz Chkhaidze is still preserved in the village. 15 years romelic anTimoz CxaiZem daaarsa. 15 wlis win ago the Askaneli Brothers decided to revive the fam­ ki Zmebma CxaiZeebma ojaxuri saqmis aRorZineba ily business. This is how the wine producing company gadawyvites. swored ase Seiqmna Rvinis mwarmoebeli Askaneli Brothers was founded. The company is led by kompania `askaneli Zmebi~, romelsac anTimoz CxaiZis three brothers, descendants of Antimoz Chkhaidze. STamomavali sami Zma Caudga saTaveSi. The year 2013 marked an anniversary date for the company. Important developments took place dur­ 2013 weli kompaniisTvis saiubileo iyo. am wels ing this period – the Askaneli Brothers restored wine mniSvnelovani siaxleebi moxda _ „askanelma Zmebma“ export to Russian market and for the first time after kvlav daiwyo produqciis Setana rusul bazarze many years, their wine Chkhaveri was put on sale. Un­ da pirvelad, mravali wlis Semdeg, gayidvaSi maTi fortunately, wine produced from this unique grape va­ Rvino „Cxaveri“ gamovida. am unikaluri yurZnis ji­ riety is extremely rare, because Chkhaveri wine grape, Sisgan damzadebuli Rvino, samwuxarod, dReisaTvis which was formerly widespread in western Georgia, iSviaTia, radgan Cxaveris jiSis yurZeni, romelic particularly in Guria, Achara and Abkhazia, has gone Zvelad sakmaod gavrcelebuli iyo dasavleT saqar­ extinct. Over the past years wine growers started to TveloSi, kerZod, guriaSi, aWaraSi da afxazeTSi, plant Chkhaveri grapes again. The Askaneli Brothers, dRes TiTqmis mTlianadaa gadaSenebuli. bolo for whom Chkhaveri is equal to continuation of a fam­ wlebSi mevenaxeebma Cxaveris xelaxla dargva da ve­ ily tradition launched by their great ancestor as well naxebis gaSeneba daiwyes. am procesSi gulmodgined as rebirth of good Georgian wine, actively joined this CaerTvnen askaneli Zmebic, romelTaTvisac Cxaveri process. 12 sasaqonlo niSani – brendi TRADEMARK – BRAND didi winapris mier dawyebuli saojaxo tradiciis “Chkhaveri is a unique Georgian grape variety. gagrZelebis da kargi qarTuli Rvinis xelaxali Tending and growing of this grape variety is very diffi­ dabadebis tolfasia. cult, while its productivity is low. During the Soviet pe­ „Cxaveri unikaluri qarTuli jiSis yurZenia. misi riod, after transition to factory winemaking, it became movla rTulia, xolo mosavlianoba _ mcire. sabWoTa unprofitable to grow this grape variety that led to its periodSi, Rvinis qarxnul warmoebaze gadasvlis gradual extinction in Georgia. Luckily, new vineyards Semdeg, misi moyvana aramomgebiani gaxda, ris gamoc are being grown and we are actively involved in this saqarTveloSi yurZnis es jiSi nel-nela gadaSenda. process,” says Jimi Chkhaidze, founder of the Askaneli Brothers. sabednierod, axla Cxaveris venaxebis xelaxali Presently the company Askaneli Brothers employs gaSeneba mimdinareobs, raSic Cvenc aqtiurad varT the best wine makers, who use both traditional and CarTuli“, _ ambobs `askaneli Zmebis“ damfuZnebeli modern wine making technologies. Each wine is pro­ jimi CxaiZe. duced of selected grapes that represent certain grape amJamad kompaniaSi `askaneli Zmebi~ saukeTeso variety, quality and region of origin. The company owns meRvineebi muSaoben, romlebic iyeneben meRvi­­ vineyards in various parts of Georgia: Kindzmarauli, neobis rogorc tradiciul, ise Tanamedrove Sabue, Chantlisqure, Chabukiani, Vachnadziani and teqnologiebs. yvela Rvino jiSis, xarisxisa da Akhasheni. Moreover, the company purchases grapes warmoSobis regionis mixedviT SerCeuli yurZnisgan from farmers in other Georgian regions, including Ra­ mzaddeba. kompania flobs sakuTar venaxebs cha, Imereti, Guria and Achara. Jimi Chkhaidze says saqarTvelos sxvadasxva kuTxeSi: qinZmaraulis that the vintage in 2013 was remarkable as grape de­ teritoriaze, sabueSi, CanTlisyureSi, WabukianSi, mand exceeded supply. Experts explain such increased vaCnaZeanSi da axaSenSi (fafris mindvrebi). garda demand for grape on the part of wine making com­ amisa, kompania saqarTvelos sxva regionebSi, panies by reopening of Russian market for Georgian magaliTad, raWaSi, imereTSi, guriasa da aWaraSi products, including wine. yurZens glexebisgan yidulobs. jimi CxaiZe ambobs, kompania awarmoebs 32 dasaxelebis Rvinos, 12 dasaxelebis rom wlevandeli rTveli gamorCeuli iyo, radgan Rvinis brendsa da 4 dasaxelebis WaWas. bazarze yurZnis moTxovnam miwodebas gadaaWarba. The company produces 32 appellations of wine, 12 ap­ Rvinis mwarmoebeli kompaniebis mxridan yurZenze pellations of wine brandies, 4 items of chacha (Georgian spirit).

13 sasaqonlo niSani – brendi TRADEMARK – BRAND

askanelebis Rvino da Rvinis brendi msoflios 19 qveyanaSi iyideba, maT Soris, evropaSi, postsabWoTa qveynebSi, aSS-sa da aseT moTxovnas specialistebi ruseTis bazris CineTSi. gaxsniT xsnian. Wines and brandies produced by the Askaneli Brothers are „Cven davbrundiT ruseTis bazarze, romelsac sold in 19 countries, including in Europe, post-Soviet coun­ ganvixilavT, rogorc saintereso bazars, Tumca ar­ tries, U.S. and China. sebobs garkveuli riskebic, amitom Cveni kompaniis “We have returned to Russian market, which we strategia bazrebis diversifikaciis gagrZelebas­ consider as an interesting market; however, there are Tan dakavSirebiT kvlav ZalaSi rCeba“, _ ganmartavs certain risks; therefore, the strategy of our company „askaneli Zmebis“ damfuZnebeli. involving further diversification of markets remains in wels kompaniam 3500 tonaze meti yurZeni miiRo force”, – the founder of Askaneli Brothers explains. gadasamuSaveblad, rac daaxloebiT 3 milion boTl This year, the company received over 3 500 tons of Rvinos niSnavs. kompaniis produqciis udidesi grapes for processing which is about 3 million bottles of nawili eqsportze gadis, mxolod 5 procentamde wine. The major part of the company’s products is ex­ rCeba qarTul bazarze. jimi CxaiZis ganmartebiT, ported; only about 5 per cent is remained on Georgian qar­Tuli bazari pataraa, amitomac kompaniis ganvi­ market. Jimi Chkhaidze explains that Georgian market TarebisTvis eqsports didi mniSvneloba eniWeba. is small and therefore, export is crucial for the com­ sul axlaxan kompaniis Rvinoebma registracia pany’s development. gaiares kanadaSi da male qarTuli Rvinis eqsporti Quite recently the wines produced by the company am qveyanaSic daiwyeba. kidev erTi axali qveyana underwent registration in Canada and soon Georgian kviprosia. askanelebis Rvino da Rvinis brendi wine will be exported to this country as well. Another new msoflios 19 qveyanaSi iyideba, maT Soris, evropaSi, market is Cyprus. Wines and brandies produced by the postsabWoTa qveynebSi, aSS-Si da CineTSi. kompania Askaneli Brothers are sold in 19 countries, including in awarmoebs 32 dasaxelebis Rvinos, 12 dasaxelebis Europe, post-Soviet countries, U.S. and China. The com­ Rvinis brends, 4 dasaxelebis WaWas. Rvinoebi pany produces 32 appellations of wine, 12 appellations of Camosxmulia umTavresad SuSis boTlebSi, Tumca wine brandies, 4 items of chacha (Georgian spirit). Wines aris sasuveniro Tixis WurWelSic da `Bag-in- are mostly bottled in glass bottles; however, they are box~-Si. cota xnis win kompaniam koniaki `XO~ axali also available in souvenir clay bottles and bag-in-boxes.

14 aRmoaCine saqarTvelo DISCOVER GEORGIA

15 sasaqonlo niSani – brendi TRADEMARK – BRAND

SefuTviT sigarasTan erTad SesTavaza momxmarebels. kompania „askaneli Zmebi“ 5 registrirebuli sasaqonlo niSnis alkoholuri sasmelis maRali xarisxis dastu­ mflo­belia. maT saxelze saqpatentSi pirveli niSani 2004 wels daregistrirda.­ ria sxvadasxva saerTaSoriso gamofenebsa da degus­ The company Askaneli Brothers is the owner of five reg­ taciebze miRebuli mravali jildo. sul axlaxan, istered trademarks. The first trademark was registered in aksanelebis 8 wliani daZvelebis brendma latviaSi the name of the company at Sakpatenti in 2004. saerTaSoriso gamofenaze umaRlesi Sefaseba da gran-pri daimsaxura. aseve, 2013 wels ukrainaSi „Best Recently, the company offered its clients a wine brandy XO in a new packaging, together with a cigar. Drink~-is saerTaSoriso konkursze „askaneli Zmebis“ sxvadasxva Rvinom xuT nominaciaSi pirveli adgili A lot of awards granted at various international ex­ moipova. hibitions and wine tastings proves high quality of al­ coholic beverages produced by the company. Just re­ jimi CxaiZis TqmiT, maTi produqcia xSirad cently eight-year-old brandy produced by the Askaneli monawileobs saerTaSoriso gamofenebsa Tu kon­ Brothers was awarded Grand Prix and received high­ kursebSi, radgan maTTvis mniSvnelovania, rom est evaluation at the international exhibition in Latvia. ucxoeTSi ukeT gaicnon xarisxiani qarTuli Moreover, during the international competition Best Rvino. umaRlesi xarisxis dacva kompaniis mTavari Drink in 2013 various wines produced by the Askaneli strategiaa. sareklamo marketings naklebad mi­ Brothers became winners in five nominations. marTaven, Tumca, amis miuxedavad, maTi brendi cnobadi da popularulia. samagierod xSirad arian Jimi Chkhaidze says that they frequently participate sxvadasxva kulturuli RonisZiebis mxardamWerni in various international exhibitions and competitions, da sponsorebi. because it is important to popularize quality Georgian wine abroad. It is the company’s key strategy to main­ Cveni damokidebuleba kompaniis daarsebis ” tain high quality of its products. Although advertising dRidanve aseTi iyo _ Cven mogvwons, roca mxars policy is not pursued extensively, the brand is still quite vuWerT kulturis ganviTarebas, iqneba es axali popular. The company often acts as a supporter and speqtakli, sabaleto warmodgena, Tu klasikuri sponsor of various cultural events. musikis koncerti. sxvaTaSoris, aramarto saqar­ “We have had similar attitude since the day TveloSi, ucxoeTSic xSirad varT msgavsi Ronis­ of the company’s foundation – we eagerly sup- Ziebebis mxardamWerebi~, _ ambobs jimi CxaiZe. port cultural activities, such as new plays, ballet amis naTeli dasturia is faqti, rom kompania shows or classical music concerts. By the way, we „askaneli Zmebi“ poloneTSi gamarTuli nobelis often support similar events not only in Georgia mSvi­dobis premiis laureatTa msoflio samitis but also abroad”, – Jimi Chkhaidze says. erT-erTi mxardamWeri iyo. maRali rangis stumreb­ This is clearly confirmed by the fact that the com­ ma, romelTa Soris dalai lamac iyo, varSavaSi pany Askaneli Brothers was one of the sponsors of the samitis mimdinareobis paralelurad qarTuli World Summit of Nobel Peace Laureates held in Poland. Rvinoc daagemovnes. Honorary guests, His Holiness Dalai Lama among them, amJamad „asakaneli Zmebis“ produqcia TbilisSi, tasted Georgian wine on the sidelines of the Warsaw lilos dasaxlebaSi mdebare qarxanaSi iwarmoeba, Summit. 16 sasaqonlo niSani – brendi TRADEMARK – BRAND romelic Rvinis da brendis mwarmoebeli uaxlesi Presently, the company produces its wine in the danadgarebiTaa aRWurvili. samarko Rvinoebi muxis factory in Lilo settlement, located in the outskirts kasrebSi inaxeba. aq mimdinareobs warmoebis procesis of Tbilisi. The factory is equipped with modern wine yvela etapis mkacri kontroli (mTeli cikli yurZnis and brandy producing technologies. Vintage wines miRebidan Camosxmamde) da alkoholuri sasmelis are kept in oak barrels. The entire production pro­ cess (from harvesting grapes to bottling) is subject siciviT damuSaveba. to strict control. aRniSnuli qarxnis maxloblad askaneli Zmebi The Askaneli Brothers are now building anoth­ meore Tanamedrove tipis qarxanasac aSeneben, er modern factory near the first one, which will be romelic italiuri teqnika-danadgarebiT iqneba equipped with Italian technologies. Construction aRWurvili. gaormagebuli simZlavris mqone qarxnis of double-capacity factory is underway under ISO mSenebloba ISO-s standartebiT mimdinareobs standards and will be completed in six months. The da 6 TveSi dasruldeba. „askaneli Zmebi“ 5 company Askaneli Brothers is the owner of five reg­ registrirebuli sasaqonlo niSnis mflobelia. maT istered trademarks. The first trademark was regis­ saxelze saqpatentSi pirveli niSani jer kidev 2004 tered in the name of the company at Sakpatenti as wels daregistrirda. early as 2004.

alkoholuri sasmelis maRali xarisxis dasturia sxvadasxva saerTaSoriso gamofenasa da degustaciaze miRebuli mravali jildo. A lot of awards granted at various international exhibi­ tions and wine tasting proves high quality of alcoholic beverages produced by the company.

sasaqonlo niSani TRADEMARK sasaqonlo niSani aris simbolo an Trademark is a sign or combination of signs simboloTa erToblioba, romelic gamoisaxeba that can be represented graphically and is capable grafikulad da ganasxvavebs erTi sawarmos of distinguishing the goods or services or both of saqonels an/da momsaxurebas meore sawarmos one undertaking from those of other undertakings. saqonlisa an/da momsaxurebisagan. sasaqonlo Trademark shall be registered at SAKPATENTI. niSani registrirdeba saqpatentSi.

17 fexsacmlis saidumlo SHOES WITH SECRET

lika beraia LIKA BERAIA

dizainerma unda gaTvalos ara mxolod kostiumi, A designer should foresee not only a costume, its misi silueti, ferTa gama da tendenciebi, aramed im silhouette, color gamut and trends, but also the char­ adamianis xasiaTic, visTvisac igi iqmneba. tanisamo­ acter of the person for whom it is created. The clothes si unda gamoxatavdes SegrZnebebs, emociebs da miewo­ should reflect the feelings, emotions and should be of­ fered to viewers not only in a designer’s own way, but dos mnaxvels ara mxolod ise, rogorc dizainerma additionally the character and the interests of endend­us­­us­ gaTvala, aramed mas unda ematebodes momxmareblis ers must be taken into account. This is the way a young xasiaTi da interesebi _ ase fiqrobs axalgazrda designer Salome Gomelauri thinks, who is already the dizaineri salome gomelauri, romelic ukve araer­ author of numerous personal exhibitions. Along with Ti personaluri gamofenis avtoria. dizaineri, sa­ clothes, the designer creates accessories and shoes mosis paralelurad, qmnis aqsesuarebs da fexsac­ that are successfully sold in Georgia and abroad. The mels, romelic warmatebiT iyideba saqarTveloSic objective of the designer is to have her collections load­ da sazRvargareTac. dizaineris mizania misi kole­ ed with opinions and inner emotions, that is why, she qciebi iyos ideebiT, mosazrebebiTa da Sinagani emo­ chose the theme “Geisha”, i.e. not only the outward dry effects, but also inner beauty, intellectualism, quick wit, ciebiT datvirTuli, amitom airCia Tema „geiSa“ anu ingenuity. The idea for the invention came up at that ara mxolod garegnuli mSrali efeqtebi, aramed time and footwear with a drawer was created. siRrmiseuli silamaze, inteleqtualizmi, moxerxe­ “When I was preparing the collection, I chose buloba, gamWriaxoba. gamogonebis ideac am dros the theme of Japan. They have small details and gaCnda da Seiqmna ujriani fexsacmeli. life and things full of some secrets. The idea came koleqcias rodesac vakeTebdi, avirCie iapon­ from here. Generally I love old things, and once ” uri Tema. maT xom aqvT patara detalebi da raRac when I saw an old case for spices having a com- partment with drawers, it occurred to me to add saidumloebebiT savse cxovreba da nivTebi. ideac such a detail to shoes – a small drawer. I thought aqedan wamovida. saerTod, Zalian miyvars Zveli that inside high-heeled shoes, the so-called plat- nivTebi da rodesac vnaxe sunelebis Zveleburi Ca­ form shoes a drawer can be placed, which can be sayreli, romelsac aqvs ujrebiani saTavso, me momi­ used as a container for a small ring or item. My vida idea fexsacmelze gamekeTebina aseTi detali invention does not have a very varied function, it _ patara ujra. vifiqre, rom qusliani, egreT wo­ is just footwear with a drawer,” – young designer debuli platformiani fexsacmlis SigniT moTavs­ explains. deboda ujra, romelic gamoiyeneboda saTavsod, 5 items of “footwear with a drawer” were made, patara beWdis an nivTis Casadebad. Cems am gamogone­ some of which have already been sold. The shoes are bas mravalferovani funqcia ar aqvs, ubralod aris made of leather, with the so­called platform wooden ujriani fexsacmeli“, _ ganmartavs axalgazrda heels, the drawer is also made of wood, while sil­ ver and cloisonné enamel are used for decoration. dizaineri. 18 dizaini DESIGN

“I chose “Geisha” as the title of the collection, be- „ujriani fexsacmeli“ sul 5 cali Seqmna da ram­ cause it is the best way to express one’s purpose- denime ukve gaiyida. fexsacmeli aris tyavis, egreT ful emotions and render them into work. In other wodebuli platformis xis qusliT, ujrac xis aris, words, to match outward and inner beauty”, – the fexsacmlis mosarTavad gamoyenebulia vercxli da designer-inventor says and explains that creation of tixruli minanqari. footwear with a drawer was a quite difficult process. “Various craftsmen helped me in the imple- koleqciis saxelwodebad geiSa~ avirCie, ” ” mentation of this idea. Its execution was very radgan saukeTeso gzaa gamoxato mizandasaxuli difficult, because these shoes are made entirely emociebi da gadaitano namuSevarSi, anu erTma­ of wood. The drawer handle is also made by me, neTs Seuxamo garegnuli da Sinagani silamaze~, _ I made this detail from enamel. The footwear ambobs dizainer-gamomgonebeli da ganmartavs, rom which also contains silver details, is expensive ujriani fexsacmlis Seqmna sakmaod rTuli procesi and I am glad that some have already been sold, iyo. but I will not reveal the identity of the buyer”, – Salome Gomelauri says. She has recently participated sxvadasxva xelosani damexmara am ideis ganx­ ” in a fashion show for young designers where she has orcielebaSi. Zalian rTuli Sesasrulebeli iyo, presented her creation. She has registered the design imitom rom es fexsacmeli mTlianad xisgan aris at Sakpatenti and feels safe for it, knowing that no one damzadebuli. ujris saxeluric Cemi gakeTebulia, can misappropriate her idea. minanqrisgan davamzade es detali. fexsacmeli, ro­ “I know that this is my idea, in order to protect melic Seicavs vercxlisgan damzadebul detaleb­ it I have registered it. I do not plan to produce sac, aris ZviradRirebuli da mixaria, rom ramde­ footwear with a drawer in large quantities, but nime ukve gaiyida kidec, Tumca myidvelis vinaobas ordering is possible. I have registered my design ar davasaxeleb~, _ ambobs salome gomelauri. man and feel safe, I know that others cannot imple- ment this idea. The buyer is also satisfied because cota xnis win axalgazrda dizainerebis CvenebaSi she knows that such shoes belong only to her”. miiRo monawileoba da sakuTari qmnilebac iq warad­ The designer began to work on footwear with a gina. dizaini ki daaregistrira saqpatentSi da mSvi­ drawer 2 years ago. She worked on the idea for 3 or dadaa _ icis, rom mis am ideas veravin miisakuTrebs. Semodgoma-zamTari, 2013 Autumn-Winter, 2013

19 dizaini DESIGN

vici, rom es aris Cemi idea, daculi rom yofil­ fexsacmeli, romelic mTlianad xisganaa damzade­ ” iyo, amitom davaregistrire. ujriani fexsacmlis buli, Seicavs vercxlisa da minanqris detalebs. warmoebas didi raodenobiT ar vgegmav, Tumca Sekve­ Shoes are made entirely of wood, with details from silver and enamel. Ta SesaZlebelia. dizaini davaregistrire da Tavs daculad vgrZnob, vici, rom sxva ver ganaxorcie­ 4 months. She always uses natural fabrics as mate­ lebs am ideas. myidvelic kmayofilia, radgan icis, rial. She says that Geisha character is thematic and may be reflected interestingly in this invention. The rom aseTi fexsacmeli mxolod mas aqvs.“ ideal arrangement of subtle features and details leads ujriani fexsacmlis Sesaqmnelad muSaoba 2 wlis to the perfection of the work. The aim is to transform win daiwyo. ideaze 3-4 Tve muSaobda. masalad yo­ symbolic and defiant features made of miniature, small details, into a whole – a single impression and velTvis naturalur qsovilebs iyenebs. ambobs, rom emotion. As for the material: wood demonstrates the geiSas tipaJi Tematuria da sainteresod SeiZleba strength of a character, it is not so easy to enchant am gamogonebaSi gaTamaSdes. faqizi Strixebis da her; cloisonné enamel – her refined manners, taste, detalebis idealur ganlagebas namuSevari sru­ diligence, feminine features, love for small details, lyofilebamde mihyavs. mizani miniaturebiT, pata­ open-hearted character and sociability; Metal – she is reliable, trustworthy. She is a woman one can con­ ra detalebiT awyobili simboluri da gamomwvevi fide in, the guarantee of loyalty. The style is classic, Strixebis mTlianobad, erT STabeWdilebad da emo­ elegant, quite bold, sexy, which underlines the Geisha ciad qcevaa. rac Seexeba gamoyenebul masalas: xe _ nature. misi xasiaTis simtkiceze metyvelebs, misi moxibvla “Footwear with a drawer as such has not been arc ise iolia; tixruli minanqari _ misi daxvewili created until now. This is my idea and I want- manerebi, gemovneba, Sromismoyvareoba, qaluri ed it to be different, not overloaded, but simple and easy. This is not a compartment in footwear, Strixebi, patara detalebisadmi siyvaruli, gaxs­ but just a drawer where one can secretly keep nili xasiaTi da komunikabelurobaa; metali _ igi a little detail. Everyone who sees this footwear saimedoa, sandoa. qali, romelsac SegiZlia gaando laughs, it causes positive emotion. This is enter- saidumlo, garantia erTgulebisa. stili ki _ kla­ taining, exciting, just fun. It is not just merely sikuri, daxvewili, sakmaod Tamami, seqsualuri, rac a footwear, but to a greater extent it has the function of an object”, – the designer explains. geiSas xasiaTs usvams xazs. Salome Gomelauri has already graduated from the

20 dizaini DESIGN

rogorc aseTi, ujriani fexsacmeli dRemde ar Academy of Arts, she has been painting since child­ ” Seuqmnia aravis. es Cemi idea aris da mindoda, rom hood, and always dreamed to be a designer. She works on enamel too, creates collections of clothes and shoes, yofiliyo gansxvavebuli, ara datvirTuli, aramed jewelry. She notes that she has more new design ideas, ubralo da martivi. es aris ara saTavso fexsacmel­ which she will first protect according to the law and Si, aramed ubralod ujra, sadac saidumlod raRac only then reveal them. patara detali SeiZleba Seinaxo. vinc naxulobs am fexsacmels, yvelas ecineba, is dadebiT emocias iwvevs. es aris gasarTobi, saintereso, ubralod sa­ dizaini xaliso. es ar aris ubralod fexsacmeli, aramed mas dizaini aris produqtis garegani saxe,­ ufro nivTis funqcia aqvs~, _ ganmartavs dizaineri. gamosaxuleba. dizaini eqvemdebareba dacvas, salome gomelaurma samxatvro akademia ukve Tu mas aqvs siaxle da individualuria. daamTavra, bavSvobidan xatavs, dizaineroba ki yo­ dizaini registrirdeba saqpatentSi.­ velTvis misi ocneba iyo. tixrul minanqarzec mu­ Saobs, qmnis tansacmlisa da fexsacmlis koleqciebs, samkaulebs. ambobs, rom kidev aqvs axali dizaineru­ li ideebi, romlebsac jer aucileblad kanonis Se­ DESIGN sabamisad daicavs da mxolod amis Semdeg gaamxels. Design is an external face, appearance of the product. Legal protection shall be granted to a originaluri dizaini saqpatentSi ukve daregis­ design if it is new and has individual character. trirebulia. Design shall be registered at SAKPATENTI. Original design is already registered at SAKPATENTI.

21 adgilwarmoSobis dasaxeleba APPELLATION OF ORIGIN gaiziareT qarTuli bunebis madli SHARE THE GRACE OF GEORGIAN NATURE

sofo kvintraZe SOPHIE KVINTRADZE

mineraluri wyali „sairme“ TiTqmis saukuneze Sairme mineral water is one of the most favorite metia qarTvelebis erT­erTi sayvareli sasmelia. beverages of the Georgians for almost over a century. „sairmis“ profilaqtikuri da gamajansaRebeli The prophylactic and curative properties of Sairme are Tvisebebi yvelasTvisaa cnobili, rac mudmivad ga­ widely known that results in stable demand for this napirobebs masze stabilur moTxovnas. mineralur product. Sairme mineral water is very popular in the wyal „sairmes“ kargad icnoben post­sabWoTa sivr­ post­Soviet countries as well. Sairme mineral water was born deep in the prime­ cis qveynebSic. val deciduous and coniferous forests of Bagdati district, mineraluri wyali „sairme“ baRdaTis raion­ in the Tsablaristskali River gorge. Hydrocarbonate cal­ Si sairmis mTebis wiwvovan­foTlovani tyeebis cium-sodium mineral water undergoes natural filtra­ siRrmeSi, mdinare wablaraswyalis xeobaSi tion process in centuries­old rocks and by mixing with daibada. hidrokarbonatul kalcium­natriumiani groundwater in surface rocks, it forms into Sairme, mineraluri wyali mravalsaukunovan qanebqaneb­­ low­mineralization water. Si bunebriv filtracias gadis da zedapirul Aerated mineral water, which is bottled in the plant qanebSi gruntis wyalTan SezavebiT formirdeba on the ground, is distinguished by its diverse proper­ dabalmineralizebuli wyali „sairme“. ties. Just owing to these properties and high efficiency, Sairme is an extremely popular mineral water among gazirebuli mineraluri wyali, romelic adgil­ the Georgians. Sairme mineral water is quite effective ze arsebul qarxanaSi Camoisxmeba, mravalferovani for the treatment of urological and gastroenteric dis­ TvisebebiT gamoirCeva, swored am Tvisebebis da eases. It is frequently taken for prophylactic purposes. maRali efeqtianobis gamo, „sairme“ Zalian popu­ The company Sairme Mineral Waters is an exclusive laruli mineraluri wyalia qarTvelebSi. „sairme“ producer of Sairme mineral water. It is one of those sasargebloa Tirkmelebis, saSarde gzebisa da kuW­ three Georgian mineral water producing companies, nawlavis funqciebis aRsadgenad. mas xSirad svamen who are successfully operating in Georgia and beyond profilaqtikuri miznebisTvisac. its borders. Presently, the company produces two prod­ ucts – Sairme Mineral Water and spring water Sairme kompania „sairme mineral voTers“ sairmis wylis Springs. In early 2013 the company developed a new eqskluziuri mwarmoebelia. is erT­erTia sam qar­ strategy aimed at export promotion, and started to im­ Tul mineraluri wylis mwarmoebel kompanias Soris, plement it. Presently, the company exports its products romlebic warmatebiT saqmianoben saqarTvelosa to over 15 countries. The company plans to continue its da mis farglebs gareT. amJamad, kompania awarmo­ policy aimed at gaining access to new markets in 2014 ebs ori dasaxelebis wyals _ „sairme mineraluri as well. wyali“ da wyaros wyali „sairmis nakaduli“. 2013 “Our immediate development plan is focused wlis dasawyisSi kompaniam, eqsportis ganviTarebis on strengthening the distribution on local mar- TvalsazrisiT, axali strategia SeimuSava da misi ket and increasing exports. We have started to ganxorcielebac daiwyo. amJamad, „sairme“ 15­ze met expand export markets in 2013. We are very qveyanaSi gadis eqsportze. kompania axali bazrebis glad that there is great demand for our product aTvisebis politikas 2014 welsac gaagrZelebs. in Ukraine, Russia, Belarus and other CIS coun- tries, as well as in European and Asian coun- Cveni uaxloesi ganviTarebis gegma aqcentire­ ” tries. On May 24, 2013 Sairme received a regis- bulia Sida bazarze distribuciis gaZlierebasa tration certificate from the Customs Union that da eqsportis kidev ufro gazrdaze. 2013 wlidan enabled us to bring our products to the Customs saeqsporto bazrebis gafarToeba daviwyeT. Za­ Union member states. In 2013 Sairme obtained lian gvixaria, rom amJamad Cvens produqtze aris the highest three star award International Taste didi moTxovna ukrainaSi, ruseTSi, belorusSi da & Quality Institute (ITQI) at a prestigious Euro- 22 adgilwarmoSobis dasaxeleba APPELLATON OF ORIGIN

dsT-s sxva qveynebSi iseve, rogorc evropis da azi­ pean contest. We to win the world leading con- is qveynebSi. 2013 wlis 24 maiss sairmem“ miiRo tests again and we have a solid ground for it – our ” saregistracio sertifikati sabaJo kavSirisgan, top quality mineral water and spring water”, – riTac mogveca SesaZlebloba sabaJo kavSiris qvey­ Director of Sairme Mineral Waters Iana Mashkova says. nebSic SevitanoT produqcia. 2013 wels sairmem“ With the plans to increase exports, naturally a ques­ ” evropis prestiJul konkursze “European ITQI” tion arises, whether the company is able to meet the increased demand. The company management is sure prestiJuli jildo miiRo saukeTeso gemosT­ that they will meet the demand with relevant supply, vis. Cven kvlavac vapirebT msoflios saukeTeso because over the past years they implemented a large konkursebis mogebas da amisTvis myari safuZvelic scale program on modernization of the plant that has gvaqvs _ Cveni umaRlesi xarisxis mineraluri da led to fourfold increased production. wyaros wyali~, _ acxadebs CvenTan interviuSi Before achieving the production of modern stan­ „sairme mineral voTers“-is direqtori iana maSkova. dards, Sairme has gone through years of interesting eqsportis gazrdis gegmasTan erTad bunebrivad history. ismis kiTxva, ramdenad SeZlebs kompania gazrdili The use of Sairme water began in 1893. Mineral moTxovnebis dakmayofilebas? kompaniis menejmenti water was simply dispensed in the barns, and the darwmunebulia, rom moTxovnas saTanado miwodebiT water was brought to the lowlands through narrow daakmayofileben, radgan bolo wlebSi qarxnis mod­ paths and by horses. The first attempts to carry out ernizaciis da warmoebis gazrdis farTomasStabi­ scientific research of Sairme waters were made during the Russian Empire. Chemical analysis of mineral water ani programa ganaxorcieles, ramac warmoeba 4-jer brought from Georgia to Petersburg confirmed its cura­ gazarda. tive properties. Later, Roberts Kuptsis, a famous Latvi­ sanam Tanamedrove standartebis warmoebamde an scientist, started to research Sairme mineral water; mividoda, „sairmem“ mravalwliani saintereso he arrived in Georgia in 1916 by order of the Emperor. istoria ganvlo. Roberts Kuptsis was the first scientist conducting stud­

23 adgilwarmoSobis dasaxeleba APPELLATON OF ORIGIN

mineraluri wylis moxmareba 1893 wlidan daiwyo. ies in line with the advanced scientific achievements of Tavidan is fardulebSi primitiulad isxmeboda, his time, comparing the chemical composition of Geor­ xolo wyali barSi saWapano gzebiTa da cxenebiT gian mineral waters to those of European analogs. His CamohqondaT. sairmis wylebis mecnieruli Seswavlis studies were accompanied by quantitative calculations pirveli mcdeloba jer kidev mefis ruseTis dros as well, with descriptions of what economic effect the moxda. maSin saqarTvelodan peterburgSi Catanili industrial development of mineral waters could have. mineraluri wylis qimiurma analizma daadastura Roberts Kuptsis called Georgia the most important re­ misi samkurnalo Tvisebebi. mogvianebiT, sairmis sort in the world. wylis Seswavla daiwyo cnobilma latvielma mec­ Time was changing… After the Russian Empire, Kuptsis was reporting to the Soviet authorities. In the nierma roberts kupcisma, romelic saqarTveloSi thirties, Sairme was officially granted a status of a re­ 1916 wels imperatoris gankargulebiT Camovida. sort. The first sanatoriums were built and infrastructure roberts kupcisi iyo pirveli, vinc kvlevas im developed. droisaTvis uaxlesi samecniero miRwevebis mixed­ In 1949 the Soviet authorities started to build a viT awarmoebda da qarTuli mineraluri wylebis plant and completed the construction in 1954. The mo­ qimiur Semadgenlobas popularul evropul wylebs torway was also built. After a power supply system was adarebda. mis gamokvlevebSi, romlebsac raode­ built in the sixties, it became possible to increase the nobrivi gaangariSebac axlda, aRwerili iyo is, Tu production capacity. This semi-automatic production samrewvelo aTvisebas ra ekonomikuri efeqtis mo­ system made 1-3.5 million bottles of mineral water per tana SeeZlo. kupcisi saqarTvelos msoflios umniS­ year. The products were delivered to the vast market, vnelovanes kurorts uwodebda. covering nearly all the Soviet countries and winning the dro ki icvleboda... saimperatoro karis Semdeg, approval of millions of satisfied consumers. kupcisi angariSebs ukve sabWoTa xelisuflebas After the collapse of the Soviet Union, the plant abarebda. 30-ian wlebSi sairmes kurortis statusi stopped functioning. Sairme started its new life from oficialurad mieniWa. aSenda pirveli sanatoriume­ 1998, when the plant was privatized and the process of its modernization was launched. As a result, the inte­ bi da daiwyo infrastruqturis gamarTva. rior and exterior of the existing buildings and structures 1949 wels sabWoTa xelisuflebam daiwyo qarx­ were completely renovated. A production line was com­ nis mSenebloba, romelic 1954 wels damTavrda. ga­ pletely modernized in 2009; the mineral water bottling keTda samanqano gzac. 60-ian wlebSi, mas Semdeg rac equipment was replaced by a modern Italian line, which eleqtroenergiac gaiyvanes, warmoebis gazrdac is fully computerized. SesaZlebeli gaxda. naxevrad avtomaturi warmoeba In addition, the plant was equipped with German weliwadSi 1-3.5 milion boTl mineralur wyals uS­ laboratory, which permanently examines water quality. vebda. produqcia sabWoTa kavSiris TiTqmis yvela After its complete rebranding carried out in 2009, the qveyanaSi igzavneboda da milionobiT adamianSi company expanded its assortment and started to gain popularobiT­ sargeblobda. access to export markets. 24 adgilwarmoSobis dasaxeleba APPELLATON OF ORIGIN

socialisturi sistemis ngrevas qarxnis gaCereba “When we enter any new country, we start mohyva. „sairmis“ axali sicocxle 1998 wlidan iw­ communication by saying that Sairme is from yeba, rodesac qarxnis privatizacia moxda da misi Georgia. We want Sairme to be identified with modernizaciis procesi daiwyo. mTlianad ganax­ Georgia, which is famous for its rich natural and lda qarxnis interieri da eqsterieri. 2009 wels ki water resources. We apply various forms of mar- keting in various countries – outdoor, TV adver- moxda teqnikuri sawarmoo xazis sruli ganaxleba, tisement, promotional campaigns, etc.”, – Director mineraluri wylis boTlebSi Camosasxmeli sawarmo of Sairme Mineral Waters Iana Mashkova explains. Tanamedrove italiuri meqanikuri sistemiT Seicva­ The locals will definitely tell the visitors of Sairme, la, romelic mTlianad kompiuterizebulia. garda both Georgians and foreigners, a legend related to the amisa, sawarmo aRiWurva germanuli laboratoriiT, name of this most beautiful place. The first mention of sadac mudmivad xorcieldeba wylis xarisxis Semow­ the Sairme waters was found in the sources of 1890s. meba. 2009 wels ganxorcielebuli sruli rebrendin­ According to popular folk legends, two brothers – the gis Semdeg, kompaniam produqciis asortimenti gaa­ hunters who were chasing the trail of a wounded deer farTova da saeqsporto bazrebis aTvisebac daiwyo. found Sairme water. Water flowed over the stones red with oxide and all around it was white with salt. Deer rodesac romelime axal qveyanaSi SevdivarT, ” often came here for salt and water. For this reason, komunikacias yovelTvis viwyebT imiT, rom sairme“ ” they called the water Sairme (the origin of the name saqarTvelodanaa. Cven gvinda, rom sairmes“ iden­ ” comes from the Georgian word “Iremi” which in trans­ tifikacia moxdes saqarTvelosTan, romelic sax­ lation means “deer”). elganTqmulia Tavisi mdidari bunebrivi da wylis Shepherds also paid attention to this area and found resursebiT. sxvadasxva qveyanaSi marketinguli aq­ another unusual thing – they noticed that in a place tivobebis sxvadasxva formas mivmarTavT _ auTdo­ that remained at a distance of about 3 km from the ” ri~, satelevizio reklama, promokampaniebi da a.S.“, springs of deer, grass was steady green, the snow was _ ganmartavs „sairme mineral voTers“-is direqtori never lying, and the earth was already dry in a few minutes after the rain. The mystery of a “magic glade” iana maSkova. was unveiled later on when geologists discovered hot sairmeSi Casul damsvenebels, qarTveli iqneba is mineral water in the land. Tu ucxoeli, adgilobrivebi aucileblad mouyve­ The company Sairme Mineral Water called the water bian Tqmulebas, romelic am umSvenieresi adgilis extracted from the “magic glade” – a Grace of Georgian

25 adgilwarmoSobis dasaxeleba APPELLATON OF ORIGIN

saxelwodebas ukavSirdeba. pirveli cnobebi sair­ Nature. This is how the slogan Share the Grace of Geor­ mis wylebis Sesaxeb me-19 saukunis 90-iani wlebidan gian Nature was born. gvxvdeba. imereTSi, erisTavebis kuTvnil tyeebSi “Sairme is such a unique product that it natu- irmebis amoCemebuli adgili pirvelad monadireeb­ rally prompts you to share your best product with ma SeniSnes. xalxSi gavrcelebuli TqmulebiT, wyali others. This is the essence of our slogan – you daWrili irmis kvals adevnebulma Zmebma aRmoaCines. always want to share the best with your friends, family members, guests and so on. Sairme is the wyaro JangiT gadawiTlebul qvebze moedineboda, mis best and therefore we want to share it with the garSemo ki yvelaferi marils gadaeTeTrebina. irmis world”, – Iana Mashkova says. jogebi marils da wyals morigeobiT etanebodnen. Sairme mineral water is naturally associated with amitomac iqaurobas sairme uwodes. the most beautiful resort of Sairme, which is not less adgils yuradReba mwyemsebmac miaqcies da kidev popular among the Georgians. Sairme is located in the erTi uCveulo ram aRmoaCines _ irmebis wyarodan heart of Lesser Caucasus, western part of Georgia. It is daaxloebiT 3 km-is moSorebiT, erT adgilas balaxi one of the well-known health resorts in Meskheti Ridge. mudam mwvane rCeboda. Tovli ar debda, miwa ki wvimis In addition, Sairme is regarded as an ideal launching mosvlidan ramdenime wuTSi Sreboda. am „jadosnuri base for visiting the Alpine zone of Lesser Caucasus, while in the southeast it is connected with the Borjo­ velis“ saidumlos farda mogvianebiT aexada, roca mi-Kharagauli National Park. There are plenty of an­ geologebma miwis siRrmeSi cxeli mineraluri wyali cient churches and monasteries, which together with aRmoaCines. the breathtaking beauty of the pristine nature, create kompaniam „sairme mineral voTers“ wyals, ro­ an extraordinary en-vironment for the development melic „jadosnur velze“ moipoveba `qarTuli of tourism. The resort is surrounded by mixed forests bunebis madli~ uwoda. ase daibada sloganic _ with centenarian trees of over 50 m in height and 1 m „gaiziareT qarTuli bunebis madli!“ in diameter, including spruces, yews, beeches, limes, chestnuts, elms, etc. sairme“ imdenad unikaluri produqtia, rom ” Sairme falls within a damp subtropical zone, with bunebrivad gebadeba survili sxvebsac gauziaro is. mild, moderate climate, relatively warm winters and swored es aris Cveni sloganis arsi _ rac saukeTeso cool summers. Snow may fall as early as October but gaqvs, yovelTvis ginda, rom gauziaro Sens mego­ melts soon. Sometimes, winters may bring no snow at brebs, ojaxis wevrebs, stumrebs da ase Semdeg. sair­ all. A warm period in the resort continues for 5 months. mec saukeTesoa, amitom gvinda, rom is msoflios Before the October Revolution, Sairme was owned gavuziaroT“, _ ambobs iana maSkova. by the Eristavi family, who had neither a notion of what mineraluri wyali „sairme“ bunebrivad asocir­ treasure they possessed nor any knowledge of how to use it. When they came to realize what boundless deba ulamazes kurort sairmesTan, romelic aranak­ wealth they had, it was too late – all their possessions leb popularulia qarTvelebSi. sairme mcire kav­ were � conficonfiscated scated and declared the property of the So-So­ kasionis gulSi saqarTvelos dasavleT nawilSi viet people. mdebareobs. is erT-erTia mesxeTis qedis cnobil At first, rumors about the miraculous curative prop­ kurortebs Soris. sairme mcire kavkasionis alpuri erties of the place swirled among people but the re­ zonis mosanaxuleblad idealur bazad miiCneva da sort – with no modern amenities or infrastructure – was samxreT-aRmosavleTiT borjom-xaragaulis tye- rather distant from populated areas, thus inaccessible. parks ukavSirdeba. am midamoebSi mravali uZvelesi Nevertheless, holiday-makers, though few in number, eklesia-monasteria, rac, bunebis gamaognebel mSve­ still managed to access Sairme on their donkeys. nierebasTan erTad, araCveulebriv garemos qmnis In the thirties of the 20th century, a two-story wood­ turizmis ganviTarebisaTvis. kurorti mraval en building accommodating 300 people was erected heqtarze gadaWimuli Sereuli tyiTaa garSemor­ next to little wooden houses in Sairme. This was one of tymuli _ naZvi, urTxmeli, wifeli, cacxvi, wabli, the first attempts to develop the resort infrastructure. However, the resort development pace was rather Tela. aswlovani xeebis simaRle 50 metrs aWarbebs, slow before the World War II. The Soviet government diametri ki erT metrze meti aqvs. solved this problem through the locals and German sairme notio subtropikul olqs miekuTvneba, prisoners of war and already in 1945 the motorway was hava rbilia da zomieri _ zamTari SedarebiT Tbili, built linking the resort to Baghdati regional center. zafxuli ki _ grili. Tovli SeiZleba oqtomberSic Wooden houses were gradually demolished to give ki movides, magram maleve dneba. zogjer zamTari place to modern sanatoriums and holiday hotels. The sruliad uTovloa. kurortze Tbili periodi 5 Tve number of holiday-makers grew significantly, with the grZeldeba. holiday season lasting almost the whole year. As the Soviet Union collapsed towards the end of the eighties revoluciamde sairme erisTavebs ekuTvnoda, maT of the past century and a civil war broke out in Geor­ warmodgenac ar hqondaT, ra ganZs flobdnen da miT gia soon after it regained its independence, a number umetes ar icodnen rogor gamoeyenebinaT es simdi­ of important projects were launched. However, the dre. roca gaiges gvian iyo, radgan yvelaferi rac construction of the mother-and-children holiday com­ ekuTvnodaT waarTves da sabWoTa xalxis sakuTrebad plexes, tourist resorts and cable road stopped for an gamoacxades. indefinite period. 26 adgilwarmoSobis dasaxeleba APPELLATON OF ORIGIN

27 28 adgilwarmoSobis dasaxeleba APPELLATON OF ORIGIN

Tavdapirvelad xalxSi ubralod xma gavrcelda However, considering the current trends in the aqaurobis saswaulmoqmedi samkurnalo Tvisebebis world, it would be impossible to see the enormous eco­ Sesaxeb, Tumca, kurorti sakmaod moSorebuli gaxl­ nomic and resort potential of the environment. There­ daT dasaxlebuli adgilebidan da im droisTvis fore, a new wave of the resort development started a sruliad mouwyobeli da miudgomeli iyo. virebiTa couple of years ago. Presently, Sairme is witnessing an da jorebiT, ugzoobaSi TiToorola damsvenebeli accelerated development – the infrastructure is being mainc axerxebda sairmeSi asvlas. fully reconstructed, roads – rehabilitated, the area – improved and landscaped, 5-star hotels are being built meoce saukunis 30-ian wlebSi sairmeSi xis patara to offer the highest quality of service and comfort. A saxlebis gverdiT aigo orsarTuliani xisave Senoba, variety of structures and buildings are being renovated romelic 300-mde adamians itevda. es kurortis in­ to European standards. The appearance of the resort frastruqturis mowyobis erT-erTi pirveli mcde­ is being changed according to the design of modern loba iyo. standards. The 2011 season is the new reference point Tumca meore msoflio omamde kurorti sakmaod in the history of Sairme Resort. neli tempiT viTardeboda. sabWoTa mTavrobam es “We are making our contribution to the recon- struction of Sairme Resort. By developing the de- problema adgilobrivi mosaxleobisa da germaneli posit this year we have contributed to the resort tyveebis meSveobiT gadawyvita da ukve 1945 wels ku­ development. We should also highlight the fact rorti saavtomobilo gziT daukavSirda baRdaTis that for consumers Sairme water is closely linked raionul centrs. with the resort of Sairme. When we promote min- TandaTan xis saxlebi sanatoriumebma da pansio­ eral water abroad, simultaneously we increase the natebma Secvala, damsveneblebis raodenoba popularity of Sairme Resort”, – Iana Mashkova says. sagrZnoblad gaizarda, sezonic ukve TiTqmis mTe­ It should also be mentioned that Sairme Mineral li weliwadi grZeldeboda. 80-iani wlebis bolos, Waters Ltd owns the mark registered at Sakpatenti. A rodesac sabWoTa kavSiri daiSala da damoukidebel famous image and name Sairme are components of its saqarTveloSi samoqalaqo omi gaCaRda, ramdenime trademark. It should also be noted that Sairme Mineral mniSvnelovani proeqti iyo dawyebuli, magram deda­ Waters Ltd holds the right to use the name Sairme, the appelation of origin of famous Georgian mineral water, Ta da bavSvTa dasasvenebeli kompleqsis, turbazisa and is recorded in the official state registry. da sabagiro gzis mSenebloba karga xniT SeCerda. Tumca, msoflioSi arsebuli tendenciebis gaT­ valiswinebiT, am garemos uzarmazari ekonomikuri adgilwarmoSobis dasaxeleba potenciisa da kurortis SesaZleblobebis dauna­ adgilwarmoSobis dasaxeleba aris geografi- xavoba SeuZlebeli iyo. amitom, ramdenime wlis win uli adgilis, raionis, regionis, gamonaklis Sem- kurortis ganviTarebis axali talRa daiwyo. dRes TxvevaSi, qveynis Tanamedrove an istoriuli sax- sairmeSi mimdinareobs infrastruqturis sruli rekonstruqcia, gzebis reabilitacia, teritoriis eli gamoyenebuli im saqonlis mosaniSnad: keTilmowyoba, keTdeba xuTvarskvlaviani pansio­ a) romelic warmoSobilia am geografiuli adgi- natebi. sxvadasxva daniSnulebis nagebobis aRdgena lidan; da mSenebloba evropuli xarisxiT warmoebs, kuror­ tis iersaxe Tanamedrove standartebis Sesabamisi b) romlis gansakuTrebuli xarisxi da Tvisebebi proeqtiT icvleba. 2011 wlis sezoni sairmis kuror­ mTlianad an ZiriTadad ganpirobebulia mxolod tis istoriaSi axali aTvlis wertili iyo. am geografiuli adgilis bunebrivi garemoTi da Cven, Cveni mxriv, wvlili Segvaqvs kurort sair­ adamianis faqtoriT; ” mis rekonstruqciaSi. wylis sabados mowyobiT g) romlis warmoeba, nedleulis damzadeba da kurortis ganviTarebasac SevuwyveT xeli. aseve, damuSaveba xdeba am geografiuli adgilis saz- gasaTvaliswinebelia isic, rom momxmarebelTaTvis sairmis wyali mWidrodaa dakavSirebuli kurort RvrebSi. sairmesTan. rodesac Cven ucxoeTSi mineraluri wylis popularizacias vaxdenT, paralelurad ku­ APPELLATION OF ORIGIN rort sairmis cnobadobasac vzrdiT“, _ acxadebs An appellation of origin is a modern or historical „sairme mineral voTers“-is direqtori iana maSkova. name of a geographical place, region or, in excep­ gansakuTrebiT unda aRiniSnos, rom Sps `sairme tional cases, a name of a country , used to designate mineral voTers~ saqpatentSi registrirebuli niS­ the goods: nis mflobelia. cnobili gamosaxuleba da dasaxele­ a) originating within the given geographical area; ba `sairme~ sasaqonlo niSnis Semadgeneli nawilebia. b) the specific quality and features of which are es­ aqve unda iTqvas, rom Sps `sairme mineral voTers~ sentially or exclusively due to a particular geograph­ flobs cnobili qarTuli mineraluri wylis adgil­ ical environment and human factors; warmoSobis dasaxelebis `sairme~ gamoyenebis ufle­ c) production, processing and preparation of which bas da registrirebulia Sesabamis reestrSi. take place within the geographical area.

29 interviu INTERVIEW

interviu saqarTvelos mecnierebaTa erovnuli akademiis prezidentTan giorgi kvesitaZesTan INTERVIEW WITH THE PRESIDENT OF THE GEORGIAN NATIONAL ACADEMY OF SCIENCES GIORGI KVESITADZE

sofo kvintraZe SOPHIE KVINTRADZE

batono giorgi, TiTqmis 6 Tvea rac akademiis Mr. Kvesitadze, it’s almost six months that 2 prezidenti brZandebiT, ras miiCnevT Tqvens 2 you are the President of the Academy of yvelaze mniSvnelovan wamowyebad? Sciences. What would you consider as your most important initiative? gulaxdilad rom vTqvaT, mecnierebaTa akademi­ am am bolo wlebSi dakarga is vrceli mecnieruli Frankly speaking, over the past years the Academy xelmZRvaneloba da ganviTareba, rac mas hqonda. of Sciences has lost that broad scientific management ai raSi gamoixateba es: Zalian cud mdgomareobaSi and development, which it had previously. In particu- aRmoCnda sabunebismetyvelo mecnierebis dargebi, lar, the fields of natural science have appeared in an ex- arada Tanamedrove teqnologiebi, swored sabune­ tremely grave situation, whereas modern technologies bismetyvelo dargebs eyrdnoba. Sevqmeni komisia, ro­ increasingly rely on natural sciences. I have set up a melic Seiswavlis axal teqnologiur winadadebebs commission that will study new technological proposals da Tu mizanSewonilad miiCnevs, mTavrobis winaSe and submit them to the government if deemed reason- rekomendacias gauwevs da SeiZleba fiqri licenziis able. It is also possible to think about selling a license. gayidvazec. vcdilob, rom saqarTveloSi arsebuli I am trying to ensure the creation of such technologies mecnieruli donis Sesabamisad Seiqmnas is teqnolo­ in line with the scientific level existing in Georgia, which giebi, romlebic qveynis ekonomikas gaajansaRebs will revitalize and improve the country’s economy. This da gaaumjobesebs. es aris yvelaze axali inicia­ is the latest initiative; however, of course, we have tiva, Tumca, ra Tqma unda, gvaqvs sxva proeqtebic. other projects too. Sometimes, I am astonished when zogjer gaocebuli var imdeni kargi azri da idea I hear so many good ideas and opinions, which are ne- mxvdeba, romlebsac yuradRebas aravin aqcevs. met­ glected in our country. Moreover, there is an opinion sac getyviT, CvenSi gabatonebulia azri, rom Tu raime persisting in our country according to which if we need gvWirdeba sazRvargareTidan CamovitanT, viyi diT; something, we will bring or purchase it from abroad. am dros ki aviwydebaT, rom qarTvel mecnierebs But they forget that Georgian scientists have developed saerTaSoriso proeqtebSi damuSavebuli aqvT 150­ze over 150 technologies in international projects, which meti teqnologia, romlebsac iyeneben amerikele­ are used by Americans and Europeans. Why don’t we bi da evropelebi. Cven ratom ar viyenebT? ratom use them? Why do we downgrade them? We have ex- vakninebT? SesaniSnavi inJinrebi da gamomgoneblebi cellent engineers and inventors. Therefore, our key gvyavs. amitom, Cemi mTavari amocana fundamentur task is to develop the fields of applied science along mecnierebebTan erTad gamoyenebiTi mecnierebis with fundamental sciences. Certainly, it will not happen dargebis ganviTarebaa. rasakvirvelia, es ar moxdeba at the expense of reduction of research projects ongo- qarTvelologiaSi, maTematikaSi, arqeologiaSi an ing in Kartvelian studies, mathematics, archaeology or ekonomikaSi mimdinare kvlevebis Semcirebis xarjze. economy.

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aSS-Si aris erTi adgili silikonis veli~, There is a place in the United States called ” 22sadac Tavmoyrilia msoflios umsxvilesi 22Silicon Valley. It is home to many of the teqnologiuri korporaciebi iseve, rogorc world’s largest technology corporations as aTasobiT mcire e.w. startaf~ kompaniebi, well as thousands of small start-ups, which ” generate and process new technological romlebic swored axali teqnologiuri ideas. Do you think that similar idea would ideebis generirebas da damuSavebas axdenen. be beneficial for Georgia in future? fiqrobT, rom aseTi ram saqarTvelosac waadgeboda samomavlod? Yes, Silicon Valley, which is located in California, really is home to new technologies. Moreover, a huge diax, „silikonis veli“, romelic kaliforniis conglomerate of small, medium and large companies StatSi mdebareobs, marTlac axali teqnologiebis was created under the Stanford and California Univer- keraa. metsac getyviT, stenfordis da kaliforniis sities, where I had been invited to hold seminars. This universitetebis bazaze, sadac piradad gaxldiT conglomerate is a great source of income for the State miwveuli seminarebis gasamarTad, Seqmnilia patara, of California, which nowadays exceeds per capita in- saSualo da msxvili kompaniebis uzarmazari kon­ comes of other states several-fold. America is a huge glomerati. es konglomerati kaliforniis Statis country. I worked there during four and a half years. didi Semosavlis wyaroa, romelic, dReisaTvis, erT I visited about 60 universities and a lot of companies. sul mosaxleze ramdenjerme aRemateba sxva Statebi­ sas. amerika didi qveyanaa, iq 4 weliwad-naxevari vi­ The United States opens up many and tremendous op- muSave, 60-mde universiteti da uamravi kompania mov­ portunities. At the same time, Georgia is a small coun- inaxule, amerikaSi bevri da aranormalurad didi try; America’s two or three percent will be quite enough SesaZleblobebia. amave dros, Cven patara qveyana for us. Our country really has such potential. For exam- varT, Cven savsebiT gveyofa amerikis 2 an 3 procenti, ple, Tbilisi, Batumi, Kutaisi, Poti, Zugdidi, and Telavi – amis potenciali ki namdvilad arsebobs. magaliTad, all these cities have a potential to develop quite original Tbilisi, baTumi, quTaisi, foTi, zugdidi, Telavi _ technologies. Let me bring one example: a couple of yvela am qalaqSi arsebobs imis potenciali, rom years ago a Kakhetian farmer brought me a different Zalian originaluri teqnologiebi ganviTardes. scheme of vine planting; I did not regard this scheme erT magaliTs mogiyvanT: ramdenime wlis win erTma interesting and neglected it. Later, when I arrived in kaxelma kacma momitana vazis ganaSenianebis gansx­ Italy and saw similar plantation, I guessed that the vavebuli sqema, romelic ar miviCnie maincdamainc farmer was correct and I failed to understand it. I am originalurad da ar mivaqcie yuradReba. Semdeg not ashamed to recognize now that his vision proved ki, rodesac Cavedi italiaSi vnaxe zustad iseTive more progressive.

31 interviu INTERVIEW plantacia, e.i. is adamiani swori iyo, me ki ver mivx­ What is the key challenge that Georgian sci- vdi amas. axla ar mrcxvenia imis aRiareba, rom misi 22ence faces at this stage? xedva ufro progresuli aRmoCnda. Georgia is a transit country situated between the ra aris qarTuli mecnierebis mTavari Black and Caspian Seas. There is a huge potential to double the transit function of our country. There are gamowveva am etapze? 22 some assumptions that China-Trans-Siberian Railway saqarTvelo satranzito qveyanaa, Sav da kaspiis fails to transport those amounts of freights, which zRvebs Soris moqceuli. arsebobs didi potenciali China offers. About 7% of these freights needs to be imisa, rom Cveni qveynis satranzito funqcia erTio­ transported through an alternative route, possibly from rad gaizardos. ukve saubroben imaze, rom CineT- China via Turkmenistan, and then to Georgia via the transcimbiris rkinigza ver axerxebs tvirTebis im Caspian Sea. Then the freights can be transited to Eu- moculobis gadazidvas, rac CineTs aqvs. saWiroa rope via the Black Sea. Naval transportation is much daaxlobiT 7%-is gadatana alternatiuli gziT. Ses­ cheaper than railway or other types of transport; there- fore, this route toward Europe will be much cheaper. If aZlebelia CineTidan TurqmeneTis gavliT, Semdeg ki this does not happen and some of these signs already kaspiis zRviT tvirTebis Semosvla saqarTveloSi, exist, commodity turnover will increase significantly. Semdeg ki Savi zRvis gavliT tranziti evropaSi. zR­ 35-40% of Georgian population lives across the transit viT transportireba gacilebiT iafia, vidre rki­ route. This is where we face the problem that is ex- nigziTa da nebismieri sxva transportiT, amitom tremely important. This is a threat to Georgia’s ecol- am gziT evropaSi gasvla praqtikulad ufro iafi ogy; I mean exhaust gasses emitted from big transit dajdeba. Tu es ase moxda da amis niSnebi ukve aris, trucks. Special biotechnologies are needed to protect tvirTbrunva mniSvnelovnad gaizrdeba. satranzito ourselves against such emissions and scientists play a gzis gaswvriv saqarTvelos mosaxleobis daaxloe­ huge role in developing such biotechnologies. We will biT 35-40 % cxovrobs, swored aq vawydebiT prob­ prepare an ecological concept and submit it to the gov- lemas, romelic metad sayuradReboa. es gaxlavT ernment. safrTxe Cveni qveynis ekologiisaTvis, kerZod, Another interesting issue which is under elaboration gamonabolqvi airebi, romlebic didi satranzito at the Academy of Sciences will promote the enrich- manqanebisgan warmoiqmneba. amisgan dasacavad spe­ ment of saline soils in eastern Georgia that, in turn, will cialuri ekologiuri bioteqnologiebia saWiro, increase the productivity of agricultural lands. Since romelTa damuSavebaSic mecnierebs didi roli eni­ the Black and Caspian Seas were once united, and later WebaT. Cven movamzadebT ekologiur koncefcias, they became landlocked, the soil is saline on the en- romelsac SevTavazebT xelisuflebas. tire territory of Georgia. Salt undergoes diffusion and moves to the upper layers of the land surface, where it kidev erTi Zalian saintereso Tema, romelsac becomes necessary to cultivate land by various meth- mecnierebaTa akademia amuSavebs, aRmosavleT saqar­ ods. In western Georgia, which is distinguished by TveloSi damlaSebuli niadagebis gamdidrebas abundant precipitation, the rain naturally cultivates the Seuwyobs xels, rac, Tavis mxriv, gazrdis sasoflo- soil, but as soon as you enter the territory of Khashuri, sameurneo miwebis mosavlianobas. imis gamo, rom you will see barren lands and mountains. These soils erT dros Savi da kaspiis zRvebi gaerTianebuli iyo can be fertilized only by using special biotechnologies, da xmeleTis amowevis Sedegad moxda maTi gayofa, while their productivity may increase by changing their saqar ­Tvelos mTel teritoriaze niadagi mlaSea. acidity. We have already developed several micro-tech- marili difuzias ganicdis da miwis zeda fenebSi nologies, which will be used in this direction, but we amodis, sadac saWiroa miwis sxvadasxva meTodebiT have no plant to reproduce microorganisms. Microbio- damuSaveba. dasavleT saqarTveloSi, romelic uxvi logical industry is very profitable for Georgia, because naleqianobiT gamoirCeva, wvima bunebrivad axdens it has a small volume, is environmentally friendly and niadagis damuSavebas, magram gadaxvalT Tu ara xa­ brings great profit. Therefore, the Academy of Sciences Suris teritoriaze, ukve Cans xrioki mdeloebi da will try to promote this field before the Government of mTebi. am niadagebis ganoyiereba SesaZlebelia spe­ Georgia. cialuri bioteqnologiebis gamoyenebiT, xolo mJa­ If we look through the period of last 20 years, vianobis SecvliT maTi nayofierebis gazrda. Cven 22many things have changed at the Academy ukve gvaqvs damuSavebuli ramdenime mikroteqno­ of Sciences; its financing has been reduced logia, romelsac am mimarTulebiT gamoviyenebT, and the scientists often complain about lack magram ar gvaqvs qarxana, sadac mikroorganizmebi of attention from the government. What gamravldeba. mikrobiologiuri mrewveloba saqarT­ can you say about the current situation, are velosTvis Zalian xelsayrelia, radgan is aris mci­ these trends changing today? remoculobiTi, ekologiurad megobruli da moaqvs didi mogeba. swored amitom, mecnierebaTa akademia Unfortunately, not only the financing has been re- ecdeba gauwios agitacia am dargs saqarTvelos duced, but we had no financing at all. Presently, most mTavrobis winaSe. of the institutes have been seized from the Academy

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bolo 20 wlis periods Tu gadavxedavT, bev­ of Sciences; some were transferred to the universities; 22ri ram Seicvala mecnierebaTa akademiaSi, others are functioning independently. One institute was Semcirda dafinanseba da mecnierebi xSirad transferred to the Ministry of Defense, where, by the way, they have funds and our scientists are doing their uCivian saxelmwifos mxridan yuradRebis na­ jobs. Since the institutes are not under subordination of klebobas. dRes ra viTarebaa, icvleba Tu ara the Academy of Sciences, the Academy lacks finances es tendenciebi? and has to reject many things. Certainly, we have the corps of academicians uniting 110 persons and they samwuxarod, dafinanseba ki ar Semcirda, aramed are doing a very serious work. A lot of projects have saerTod ar gvqonda. am droisaTvis mecnierebaTa been launched, which will be unveiled soon. Although akademias institutebis umetesoba CamorTmeuli aqvs, we have scarce finances, we are still doing something zogi universitetebs gadasces, zogi damoukideblad and we hope that the government’s attention towards funqcionirebs. erTi instituti Tavdacvis saminis­ us will increase. tros gadasces, sadac, sxvaTa Soris, dafinansebac aqvT da saqmesac akeTeben Cveni mecnierebi. vinaidan Many Georgian scientists are successfully dRes institutebi ar aris mecnierebaTa akademiis 22working abroad. How can their potential be SemadgenlobaSi, akademia Zalian xelmokledaa da used in favor of our country? bevr rameze uaris Tqma uwevs. rasakvirvelia, Cven­ As far as I know, 350 successful Georgian scientists Tan arsebobs akademikosebis korpusi, romelic 110 are working at foreign universities or companies. This adamians iTvlis da isini Zalian seriozul saqmes is a huge potential for a small country like Georgia. Of akeTeben. bevri proeqtia dawyebuli, romelic male course, it is regretful that they have left their mother- gamovlindeba. miuxedavad imisa, rom xelmokled land, but we have certain possibilities to train people varT, mainc raRacas vakeTebT da imedi gvaqvs, rom and implement projects through cooperation with them Cven mimarT gaizrdeba mTavrobis yuradReba. and with their support. Many youngsters, who undergo

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Zalian bevri qarTveli mecnieri warmatebiT 22moRvaweobs ucxoeTSi, rogor unda moxdes maTi potencialis Cveni qveynis sasargeblod gamoyeneba?

Cemi monacemebiT, sazRvargareTis univer­ sitetebsa Tu kompaniebSi moRvaweobs 350 warmate­ buli qarTveli mecnieri. es Zalian didi Zalaa Cveni­ sTana patara qveynisTvis. rasakvirvelia, dasanania maTi wasvla, magram gvaqvs saSualebebi, rom maTTan TanamSromlobiTa da maTi daxmarebiT movamzadoT xalxi, ganvaxorcieloT proeqtebi. Zalian bevri axalgazrda, romelic mosamzadeblad midis ucxo­ eTSi, ukan aRar brundeba imitom, rom amerikasa da ev­ ropaSi cxovrebis ukeTesi pirobebia, gansakuTrebiT mecnierisaTvis. samwuxarod, saqarTveloSi mecnie­ ris Semosavali mizerulia. es erT-erTi yvelaze mtkivneuli amocanaa, razec mTavrobam unda ifiq­ ros da fiqrobs kidec. aris imis niSnebi, rom zrunva kidev ufro mizanmimarTuli gaxdeba. adre Cven vi­ yaviT didi militarizebuli qveynis patara nawili, dRes Cven varT patara qveynis damoukidebeli sa­ studies abroad, do not return home because the United mecniero sazogadoeba. rac sWirdeba saqarTvelos States and Europe offer better living conditions, espe- mecnierebaTa akademias gaxlavT is, rom mas msofli­ cially to the scientists. Unfortunately, in Georgia a sci- os masStabiT seriozuli samecniero-kvleviTi cen­ entist has a miserable income. This is one of the most tris avtoriteti hqondes, raTa qveynisaTvis bevri painful tasks and the government should think about it kargi ram gaakeTos. and it does so. There are certain signs that the support to ����������������������������������������������������science will become more target-oriented. Previous- ly, we were a small part of a huge militarized coun- try. Today we are an independent scientific society of a TavisTavad Cndeba kiTxva, Tu rogor apirebT small country. What the Georgian Academy of Sciences 22mecnierebaSi axalgazrdebis mozidvas? needs is to have an authority of a serious scientific- me vaswavli universitetebSi da maqvs kavSiri research center worldwide in order to do many good things for the country. axalgazrdebTan. ra Tqma unda, interesi gacilebiT Semcirebulia, magram mainc arian dainteresebuli The question presents itself, how do you da kvalificiuri axalgazrdebi, rac imedis momce­ 22plan to attract young people to science? mia. isini Tanamedrove unar-CvevebiT arian aRWur­ I teach at the universities and I have contacts with vilni, ris gareSec dRes mecnierebaSi muSaoba ukve young people. Certainly, the interest has been reduced warmoudgenelia. Tumca, rodesac studentebTan significantly, but there still are interested and qualified vmuSaob, vcdilob maT realuri suraTi Sevuqmna young people and this is hopeful. They are equipped imis Taobaze Tu ra elodebaT. maT es kargad unda with modern skills without which today it is already un- icodnen da gaazrebuli arCevani gaakeTon. mecnieri imaginable to get involved in science. However, when adamiani, garkveulwilad, TavisTavSi Tavganwirvis working with students, I try to provide them with a elementsac moicavs. aris garkveuli sakiTxebi, rac real picture about what is expecting them. They should SeSfoTebas iwvevs. magaliTad, Zalian gaadvilda know about it and make a well thought-out choice. An saqarTveloSi xarisxis dacva. 40 wlis win profe­ individual scientist, to a certain extent, involves the el- soroba sakmaod rTulad misaRwevi iyo, dRes ki es ement of sacrifice. There are some issues that cause concerns, for example the fact that it became extreme- Zalian advilia. arsebobs plagiatis momentebic, ly easier to obtain a degree in Georgia. 40 years ago magram, am yvelafris miuxedavad, saqarTveloSi it was very difficult to become a professor; today it aris jansaRi axalgazrdobac, romlebsac SeuZli­ is very easy. Moreover, there are some moments of aT seriozuli kvlevebis da axali teqnologiebis plagiarism, but still, there are healthy young people in ganxorcieleba. dRes Cvens qveyanas yvelaze metad Georgia, who can conduct serious research and imple- sWirdeba swored mecnierebaze dafuZnebuli origi­ ment new technologies. What our country needs most naluri teqnologiebi, romelsac praqtikuli gamo­ of all today is science-based original technologies which yeneba da sargebeli eqneba. will find practical application and prove profitable.

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mecnierebis ganviTarebisTvis mniSvnelova­ It is important for scientific development to 22nia uzrunvelyofili iyos inteleqtualuri 22ensure the protection of intellectual proper- sakuTrebis dacva, ra viTarebaa am mxriv Cvens ty. How does the current situation look like qveyanaSi? in our country in this respect? ra Tqma unda, Cven vemxrobiT ineteleqtualuri Of course, we are in favor of protecting the intel- sakuTrebis dacvis uflebas. magaliTad, amerikaSi lectual property rights. For example, all scientists know yvela mecnierma icis, rom romel dawesebulebaSic in the United States that regardless of where they may unda miitanos Tavisi naSromi, mas garantirebuli take their works, their legal rights will be guaranteed. aqvs kanonieri uflebebi. Cvenc aseTi sistemisken We are moving towards such system. It is not difficult. mivdivarT, es ar aris rTulad dasaxvewi, mTavaria The main thing is for the scientists to start working and mecnierebma daiwyon muSaoba da cota meti asparezi be provided with more opportunities. It is an incorrect mieceT. ar aris swori da mcdari azria, rom TiTqos­ assumption that there are no scientists in Georgia any- da saqarTveloSi mecnierebi aRar arian. saqar­ more. There are strong scientists in Georgia; we have TveloSi arian Zlieri mecnierebi, Cvens qveyanas even more potential than our country needs and it is rom sWirdeba imaze meti potenciali gvaqvs da amis simply a crime not to use this potential. argamoyeneba elementaruli danaSaulia. 22ra aris mTavari xelisSemSleli faqtorebi? 22What are the main hampering factors? pirvel rigSi, es aris usaxsroba. aviRoT sabune­ First and foremost, it is lack of finances. Let’s bring bismetyvelo mecnierebebi _ ar aris xelsawyoebi, an example of natural sciences – there are no instru- ar aris reaqtivebi, eqsperimentuli bazebi. savsebiT ments, no reagents, and no experimental bases. It is naTelia, rom laboratoriaSi Seqmnili teqnolo­ absolutely clear that the technologies created in a labo- giebi mrewvelobaSi pirdapir ver gadava. unda arse­ ratory cannot be directly used in the industry; there bobdes Sualeduri rgoli, romelic Seiswavlis, amas should be an intermediary link which should study, ki, ra Tqma unda, Tanxebi esaWiroeba. didi rwmeniT but all these need finances. I can assure you that each SemiZlia giTxraT, rom TiToeuli daxarjuli lari spent Lari will be returned tenfold to the country. The qveyanas aTjer metad daubrundeba. dRes msoflios world is facing lots of challenges today – the population winaSe uamravi gamowvevaa _ mosaxleoba izrdeba, is increasing, urbanization is growing, agricultural lands urbanizacia matulobs, saxnav-saTesi miwebi kle­ are decreasing, climate is changing; what can save the bulobs, icvleba klimati; ram SeiZleba uSvelos ka­ mankind? – Only the science, only new technologies. cobriobas? _ mxolod mecnierebam, mxolod axalma teqnologiebma. What are your plans for 2014? ra gegmebi gaqvT 2014 wlisTvis? 22 22 We have several interesting projects. We want to gvaqvs ramdenime saintereso axali proeqti. create the history of Caucasian peoples, where Geor- gvinda SevqmnaT kavkasiel xalxTa istoria, sadac gia should be portrayed as it was presented historical- saqarTvelo unda gamoCndes ise, rogorc es istori­ ly. In addition, a gene pool of Georgian people is being ulad iyo warmodgenili. aseve, mzaddeba qarTveli prepared; presently, DNA analysis is used for classi- xalxis genofondi, dnm-is analiziT axla msoflio­ fication of nations in the world, particularly how they Si erebis klasificireba xdeba _ saidan warmoiSvnen, originated, how they developed, etc. We are involved rogor viTardebodnen, saiT wavidnen. am proeqtSi in this project as well. We also have some projects Cvenc viRebT monawileobas. agreTve, gvaqvs ramde­ about industrial, agrarian and engineering technolo- nime proeqti samrewvelo, agraruli da sainJinro gies. Thus, we have quite a burdensome and interest- teqnologiebis Sesaxeb. ase rom, sakmaod datvir­ ing year ahead. Tuli da saintereso weli gvelodeba.

35 COPYRIGHT

saSobao alilo CHRISTMAS ALILO

lika beraia LIKA BERAIA

Soba­axali wlis moaxloebasTan erTad yvelaferi To create a holiday mood for coming Christmas and keTdeba imisaTvis, rom saSobao ganwyoba Seiqmnas. New Year everything is being prepared and planned. simRerebi, filmebi da satelevizio gadacemebi Songs, movies and TV programs serve exactly this pur­ swored amas emsaxureba. saSobao ganwyobas qmnis sim­ pose. The Christmas mood is created by songs we are Rerebi, romlebic ar gvbezrdeba da romelTa mos­ never bored and always enjoy to listen. Of Christmas mena yovelTvis gvsiamovnebs. saSobao da saaxalwlo and New Year hits, Shobis Galoba (“Christmas Chant”) hitebs Soris gamorCeulia vaxtang kaxiZis `Sobis by Vakhtang Kakhidze is outstanding. At Christmas ev­ galoba~. saSobaod am simReras mReris yvela. mas eryone sings this song. It is performed at concerts, and asruleben koncertebze, televizoridan da radio­radio­ from TV and radio its tunes can be heard in every fam­ dan ki misi hangebi yvela ojaxSi ismis. kompozitorma ily. Vakhtang Kakhidze composed “Christmas Chant” 21 vaxtang kaxiZem `Sobis galoba~ 21 wlis win Seqmna. years ago. Sobis galoba“ dawerilia 1992 wels kinofilm­ ” “Christmas Chant” was written in 1992 for the isTvis „iavnana“, romelic gadaiRo nana janeliZem da mamaCemTan erTad mec var am filmis kompozito­ film Iavnana (“Lullaby”), which was shot by Nana ri. simReris dramaturgia reJisoris mxridan iyo Janelidze and together with my father I am the Zalian zustad gansazRvruli: qeTos ojaxi xvdeba composer of the film soundtrack: Keto’s family is Sobas. simReras iwyebs bavSvi, mas ahyveba deda, mere celebrating Christmas. The child starts the song, _ mama da babua. Semdeg ki gamosaxuleba scildeba mother sings along, and then father and grandfa- am ojaxis interiers da gadaizrdeba Zalian lamaz ther join them too. Then the image goes beyond klipSi~, _ ambobs vaxtang kaxiZe. the interior of this family and turns into a very beautiful video clip”, – Vakhtang Kakhidze notes. simReris teqsti xalxuria, vaxtang kaxiZe ix­ senebs, rom is filmis reJisorma nana janeliZem The lyrics are folk, Vakhtang Kakhidze recalls that aRmoaCina. filmSi Sesul variantSi mRerian Tamriko it was discovered by film director Nana Janelidze. In WoxoneliZe, Tamuna Jvania da sofo niJaraZe, the film version, the song is performed by Tamriko romelic 6­7 wlisaa. mogvianebiT kompozitorma Chokhonelidze, Tamuna Zhvania and Sopo Nizharadze, axali varianti Seqmna, romelsac misi Svilebi da eka who was about 6­7 years old at that time. Later, the mamalaZe asruleben. rasakvirvelia mixaria, rom ” composer created a new version, which was performed amdeni weli gavida da Sobis galoba~ Zalian xSirad ” by his children and Eka Mamaladze. “Of course I am sruldeba~, _ ambobs vaxtang kaxiZe. glad that so many years have passed and “Christ- `Sobis galoba~ vaxtang kaxiZis cnobili simReraa mas Chant” is performed very often”, – Vakhtang da arsebobs misi uamravi interpretirebuli versia. Kakhidze notes. kompozitori ixsenebs, rom iyo ramdenime SemTxveva, “Christmas Chant” is a well­known song and there 36 saavtoro ufleba COPYRIGHT roca nawarmoebi Zalian cudad Seasrules. are its numerous interpreted versions. The composer recalls that there were several instances when the mu­ aq Sesrulebis akrZalvaze ar aris saubari. ” sic was performed very poorly. me kompozitori var da Tu vinmes Cemi an mamaCemis musikis Sesruleba unda, yovelTvis viTxov, rom “We are not talking now about prohibiting per- SemiTanxmon versia, iqneb arasworia, iqneb uke­ formance. I am a composer and if anyone wishes Tesad SeiZleba amis gakeTeba da amis Semdeg _ ki ba­ to perform my music or my father’s music, I al- tono, Seasrulon. rodesac es ase ar xdeba, Zalian ways require the song version to be agreed with xSirad vismenT mdare xarisxis variants, romelic me����������������������������������������������, maybe it is wrong, maybe it can be done bet- ar emTxveva imas, rac avtors aqvs dawerili. es ter and after that – they can perform it. When problema bevri sxva kompozitoris Semoqmedebasac this is not the case, very frequently we hear a exeba. remiqsi~ ar gaZlevs imis uflebas, rom rac ” law-quality version, which does not coincide with ginda is gaakeTo da ama Tu im nawarmoebSi mTavari what the author wrote. This problem also applies rac aris, is absoluturad daarRvio“, _ ganmartavs to the works of many other composers. “Remix” vaxtang kaxiZe. does not allow one to do whatever one wants, sasamarTloSi ar uCivlia, magram saavtoro and to absolutely distort the essential part of a uflebebis dacva vaxtang kaxiZisTvis mniSvnelova­ given work”, – Vakhtang Kakhidze explains. nia. cnobil kompozitors piradi urTierTobis doneze poziciis gamoxatva mamamisis, msoflioSi He did not bring an action, but copyright protection is saxelganTqmuli­ diriJoris _ jansuR kaxiZis cno­ important for Vakhtang Kakhidze. On numerous occasions bil hitebTan dakavSirebiTac mouxda ramdenjerme the famous composer had to express his position at a da ambobs, rom aman Sedegic gamoiRo. level of personal relations with respect to the well-known hits of his father, world-renowned conductor Jansugh mamaCemis ramdenime simRera imRera Svidka­ ” ” Kakhidze and as he notes this proved to be productive. cam~, aseve, universitetis ansamblma. me maT yo­ velTvis vTxovdi, rom Secdomebis Tavidan acilebis “Some of my father’s songs were performed mizniT, winaswar SeeTanxmebinaT CemTan versia. by “Shvidkatsa” as well as University Ensemble. mirCevnia, rom dro davxarjo da mivexmaro, magram In order to avoid errors, I always asked them to samagierod darCeba swori varianti. magaliTad, agree with me the version in advance. I prefer

37 saavtoro ufleba COPYRIGHT

38 saavtoro ufleba COPYRIGHT restornebSi, sadac mamaCemis ramdenime hits mRe­ to spend time and help them, and the result will rian, vicnob im musikosebs, romlebic asruleben da be the right version. For example, in restaurants, miTqvams, rom ar aris raRac swori, xan erTi stro­ where a few of my father’s hits are sung, I know fi aklia, xan ki melodia an harmonia ar aris swori the musicians who are performing and I told them da SemiTavazebia am xarvezebis gamosworeba. isini that something is wrong, sometimes a stanza is yovelTvis bodiSs ixdian da amboben, rom es fono­ missing, sometimes the melody or harmony is not grama aqvT da veRar Secvlian. es katastrofa ar right and I offered to correct these shortcomings. aris, magram dasanania, rom dakargulia is pewi, rac They always apologize and say that they have a ama Tu im kompozitorisTvisaa damaxasiaTebeli. sound record and it cannot be changed. This is amitom, yovelTvis jobia, rom musikaluri versia not a catastrophe, but it is a pity that the charm profesionalTan erTad gakeTdes da is varianti which is attributed to one or another composer is gavrceldes, romelic sworia.~ lost. Therefore, it is always better to prepare the vaxtang kaxiZe ambobs, rom ar aris winaaRmde­ musical version with a professional and to dis- gi misi an mamis simRerebi Sesruldes. maTi didi seminate the correct version.” ” nawili xalxma ukve karga xania rac Seiyvara da Vakhtang Kakhidze says that he does not object if gaiTavisa. misi musika xSirad JRers televiziiT, his father’s or his songs are performed. “It’s been a radioTi, sakoncerto darbazebSi da a.S. ratom long time since people loved and accepted most unda SevzRudo maTi popularoba? me mxolod imas of them. His music is often heard on television, vambob, rom daculi unda iyos kompozitoris mier Seqmnili nawarmoebis struqturuli forma da radio, in concert halls, etc. Why should I restrict melodiur _ harmoniuli ena. Tu iseTi remiqsi~ their popularity? I am just saying that the struc- ” gakeTda, rom simReras veRar icnob, rasakvirve­ tural form and melodic-harmonic language of lia amis winaaRmdegi viqnebi~, _ ambobs Tbilisis the work created by the composer should be re- simfoniuri orkestris mTavari diriJori da tained. If a “remix” is done so that you cannot jansuR kaxiZis saxelobis Tbilisis musikalur- recognize the song, of course I will be against it”, kulturuli centris samxatvro xelmZRvaneli. 10 – notes the Chief Conductor of Tbilisi Symphony Or­ weliwadze metia misi musikaluri gegmebi Tbilisis chestra and Artistic Director of the Jansugh Kakhidze simfoniuri orkestris muSaobiT da gegmebiTaa Tbilisi Musical-Cultural Centre. For more than 10 years, ganpirobebuli. Tumca, vaxtang kaxiZe aqtiurad his musical plans are defined by the work and agen­ moRvaweobs kinosa da TeatrSic, mas ekuTvnis da of Tbilisi Symphony Orchestra. However, Vakhtang musika 50-ze meti dramatuli speqtaklisTvis da 20 Kakhidze works actively for film industry and theatre as kinofilmisTvis, aris mravali jazuri kompoziciisa well; he is the author of music for more than 50 drama da saestrado simReris avtoric. momaval wels performances and more than 20 films, numerous jazz cnobili diriJori, orkestris koncertebTan compositions and pop songs. Next year, the famous erTad, erT-erTi filmis da, aseve, speqtaklis conductor, along with his orchestra concerts, will work musikalur gaformebazec imuSavebs. `me sul vmuSaob on the soundtracks of one film and a theatre play. “I rogorc musikosi“ _ ambobs kompozitori da axal always work as a musician”, – says the composer wels axali gegmebiT xvdeba. and greets the new year with new plans.

saavtoro ufleba saavtoro ufleba vrceldeba mecnierebis, literaturisa da xelovnebis nawarmoebze, ro- melic warmoadgens inteleqtualur-SemoqmedebiTi saqmianobis Sedegs, saavtoro ufleba nawarmoebze warmoiSoba maTi Seqmnis momentidan. avtors an saavtoro uflebis sxva mflo- bels ufleba aqvs, nawarmoebis originalis an aslis deponireba ganaxorcielos saqpatentSi. deponirebis damadasturebel mowmobaSi miTiTebuli piri miiCneva nawar-moebis avtorad/saa- vtoro uflebis mflobelad, Tu ar arsebobs sawina-aRmdego dasabuTeba. COPYRIGHT Copyright shall apply to scientific, literary and artistic works which are the result of the intel­ lectual and creative activity. Copyright is commenced upon their creation. The author or other copyright owner may deposit the original or a copy of a work with SAKPATENTI. Person indicated in a Deposition Certificate shall be deemed to be the author of the work, unless otherwise proved.

39 gamogoneba INVENTION

gamogoneba stiqiis winaaRmdeg INVENTION AGAINST NATURAL DISASTER

lika beraia LIKA BERAIA

mevenaxeoba­meRvineoba saqarTvelos soflis Viticulture and wine making are among the most meurneobis uZvelesi da umniSvnelovanesi dargia. ancient and the most important fields of agriculture in vazis kulturis istoria mWidrodaa dakavSirebuli Georgia. The culture of vine is strongly linked to the his­ qarTveli eris istoriasTan. saqarTvelo uZvelesi tory of Georgian nation. Georgia is a country of ancient vazis qveyanaa, aq mevenaxeobas 4000­ze meti wlis wi­ vine where wine­making was pursued more than 4000 naT misdevdnen, rasac mowmobs vazis jiSTa simravle. years ago, as proven by variety of vine species that ex­ vazi da venaxi gaidealebulia saqarTveloSi, amitom ist in Georgia. Vine and vineyard has been idealized in bunebrivia qarTveli adamianis gansakuTrebuli Georgia and naturally, the Georgians pay particular im­ yuradReba vazis movla­gaSenebisadmi, Tumca, glo­ portance to vine cultivation; however, global warming baluri daTbobis procesis Sedegad, sul ufro has resulted in frequent ecological cataclysms, frosts, gaxSirda ekologiuri kataklizmebi. soflis meur­ hail, pouring rains and strong winds jeopardizing agri­ neobisaTvis yvelaze maRali riskis Semcveli yinva, culture. For example, in Kakheti, a region of Georgia setyva, kokispiruli wvima da Zlieri qaria. magali­ where wine­making has been pursued since ancient Tad, kaxeTSi, romelic uZvelesi mevenaxeoba­meRvi­ times, natural disasters such as hail occur every year, destroying 70­80% of vineyards which takes many neobis regionia saqarTveloSi, setyvisgan gamowveu­ years to restore. Guram Topuria, academician at the li stiqiuri movlenebi yovelwliurad meor deba National Academy of Sciences of Georgia and an author da azianebs venaxebis 70­80%, ris aRdgena sac mra­ of 35 inventions designed a special equipment for pro­ vali weli sWirdeba. saqarTvelos mecnierebaTa tecting vineyards from hail. erovnuli akademiis akademikosma guram Tofuriam, romelic 35 gamogonebis avtoria, Seqmna setyvisgan “This is an equipment that protects vineyards mcenareTa damcavi mowyobiloba, romelic konkre­ from hail; in addition to vineyards it can also pro- tulad venaxebisTvisaa gankuTvnili. tect plants from hail, rain and heavy snow”, – he explained describing the equipment in detail. es aris setyvisagan damcavi mowyobiloba, ” The model of the invention consists of two support kerZod, venaxebisTvis. SeiZleba venaxebTan erTad posts placed at an equal distance from one another, nargavebic daicvas setyvisagan, wvimisagan da each with its own standpipe. Standpipes have tees on , _ ganmartavs gamomgonebeli uxvTovlianobisagan~ them, while tees in their turn are attached with a pipe da mowyobilobis detalebs aRwers. for compressed air flow. Rubberized pipe is covered in gamogonebis modeli Sedgeba erTmaneTisgan with a net that protects it from hail. It can be folded Tanabari manZiliT daSorebuli sayrdeni and pulled down in good weather, when there is no hail, boZebisgan, romlebsac aqvT dgarebi. dgarebze to ensure that sunlight penetrates vineyard as much as dasmulia samkapebi, samkapebze ki damagrebulia possible, allowing fertilizing cars to access the vineyard mili, romelSic Sedis SekumSuli haeri. garezine­ and cultivate the soil. It is unique in a way that it has bul milze gadafarebulia setyvisagan damcavi great results and is easy to use. It provides reliable bade. karg amindSi, rodesac setyva mosalodneli protection for vineyards against hail and when not in ar aris, is dakecil, CamoSvebul mdgomareobaSia, use, it allows penetration of sunlight into the plants, 40 gamogoneba INVENTION rac uzrunvelyofs venaxSi mzis sxivebis maqsimalur provides airing conditions and makes it possible to cul­ SeRwevas da SesaZlebels xdis Sxam-qimikatebis tivate soil, unlike other existing systems of complete manqanebis Sesvlas da venaxis niadagis damuSavebas. roofing – explains the author. gamogoneba, swored, imiTaa unikaluri, rom aqvs “In many countries abroad – Spain, France, maRali saeqspluatacio maxasiaTeblebi da martivia Switzerland, Germany, vineyards are completely gamosayeneblad. danadgari muSa mdgomareobaSi roofed with a net but the disadvantage of com- saimedod icavs venaxebs setyvisagan, xolo aramuSa plete roofing is the fact that the net does not al- mdgomareobaSi uzrunvelyofs nargavebSi mzis SeR­ low penetration of 50% of sunlight resulting in wevas, qmnis aeraciis pirobebs da iZleva niadagis less sugar content of grapes. The reason why I damuSavebis SesaZleblobas. gamogonebis avtori created the system was to tackle these disadvan- ganmartavs, rom am yvelafers dRemde arsebuli tages, as it can be folded and unfolded. It has a mTliani gadaxurvis sistema ver uzrunvelyofs. compressor that provides compressed air to rub- sazRvargareTis bevr qveyanaSi _ espaneTSi, berized pipe, lifting it horizontally, while horizon- safrangeTSi,” SveicariaSi, germaniaSi venaxebi tal net provides 100% protection for vineyards mTlianadaa gadaxuruli badiT, magram mTliani against hail while hail completely destroys 70- gadaxurvis sistemis uaryofiTi mxarea is, rom bade 90% of vineyards and it takes many years to re- ar atarebs mzis sxivebis 50%-s da nayofs Saqrianoba store it afterwards”, – says Guram Topuria. akldeba. amitom, me Sevqmeni iseTi mowyobiloba, The scientist has already patented his invention in romelic am uaryofiT Tvisebebs aRmofxvris, Georgia and is now actively looking for an investor, radgan SesaZlebelia misi gaSla-dakecva. is Sedgeba someone who will help him realize his invention. He kompresorisagan, romelic miawvdis SekumSul haers has already made budget estimations – installing the garezinebul mils da mas aswevs horizontalur system for the area of 1 hectare will cost approximately mdgomareobaSi. horizontalur mdgomareobaSi GEL 15 000. myofi bade icavs venaxebs dasetyvisagan 100%-iT, “I have always been interested in this issue. maSin, roca setyva venaxebis 70-90%-s mTlianad I created the system for protection against hail anadgurebs da Semdeg mravali weli sWirdeba mis and now my children are helping me find an in- aRdgenas“, _ ambobs guram Tofuria. vestor. I created the system 30 years ago, when mecnierma sakuTari gamogoneba saqarTveloSi it was impossible to introduce innovations. Now ukve daapatenta da axla aqtiurad eZebs investors, it is possible but difficult as it is costly. I want my

41 gamogoneba INVENTION

vinc gamogonebis danergvaSi daexmareba. invention to be realized in Georgia where hail often daTvlili aqvs xarjebic. setyvisgan damcavi destroys harvest”, – says the inventor. aparatis 1 heqtarze damontaJeba daaxloebiT According to Guram Topuria, his invention is completely 15 000 lari jdeba. safe and operates on compressed air. In anticipation of hail, es Tema yovelTvis mainteresebda. Sevqmeni controller’s office will issue instructions to get the system setyvisgan” damcavi mowyobiloba da exla ready for operation. To this end, they will turn on compres­ Svilebi mexmarebian, rom movZebnoT investori. sor, pumping compressed air to vertical pipe at a certain es mowyobiloba Sevqmeni 30 wlis win, roca pressure level determined by regulator, by means of pneu­ siaxleebis danergvis saSualeba ar iyo. axla matic distributor, as well as to a row of individual flexible ki saSualeba aris, magram rTulia, radgan did pipes with closed ends, attached to the system. Pipes will be finansebs moiTxovs. minda, rom Cemi gamogoneba filled with compressed water, causing them to slowly unfold dainergos saqarTveloSi, sadac setyva xSirad in the shape of a cylinder, also unfolding the net for pro­ azianebs mosavals~, _ ambobs gamomgonebeli. tection against hail and ����thereafter������������������������������� it ���������������������gets ready for opera­ tion. This way, whole vineyard will be roofed in a very short guram Tofurias TqmiT, misi gamogoneba amount of time. After the hail stops, the system will return sruliad usafrTxoa da muSaobs mxolod to its initial position, compressor will be switched off and SekumSuli haeris gamoyenebiT. specifika aseTia: the air distributed by means of pneumatic distributor will setyvis molodinis SemTxvevaSi, sadispetCero be released in atmosphere. The net will also return to its punqtidan winaswar gaicema miTiTeba, romlis initial position, allowing sunlight to fully penetrate vineyards mixedviTac­ mowyobiloba sawyisi mdgomareobi­ as well as to guarantee the performance of agro-technical dan gadadis samuSao mdgomareobaSi. amisaTvis processes. ki irTveba kompresori da SekumSuli haeri wnevis regulatoriT gansazRvruli wneviT, This is one of the thirty-five inventions of Guram Topuria, mostly in the field of agricultural mechanization, including pnevmatikuri gamanawileblis saSualebiT, a greenhouse system covered by polyester instead of poly­ miewodeba ganiv gamanawilebel milsadens da, ethylene, while the polyester film for protection is filled with aseve, masTan dakavSirebul boloSi daxSul dry air. It has a high effect of insulation greatly decreasing calkeul moqnil milsadenTa rigs. imavdrou­ penetration of outside low temperature into the greenhouse. lad milebi ivseba SekumSuli haeriT, ris gamoc As a result, protection that it provides for plants against isini sawyisi mdgomareobidan TandaTanobiT frost is 80 times more effective than that of glass and 120 gaiSleba, miiRebs cilindrul formas, amasTan, times more effective than that of ordinary polyethylene film. aiyolebs masze gadafarebul setyvisagan damcav bades da daikavebs samuSao mdgomareobas. Guram Topuria is strongly convinced that success of the mowyobilobis aseTi moqmedebis gamo, drois field of agriculture depends on new technologies. Zalian mcire monakveTSi, gadaifareba venaxebis mTeli farTobi. setyvis Sewyvetis Semdeg ki patenti mowyobiloba samuSao mdgomareobidan kvlav patenti aris gamomgoneblisaTvis saxelmwifos mier sawyis mdgomareobaSi gadava. gamoirTveba gansazRvruli droiT miniWebuli monopoliuri ufleba, kompresori da pnevmaturi gamanawileblis romlis safuZvelzec patentis mflobels SeuZlia saSualebiT SekumSuli haeri gava atmosferoSi. sawyis mdgomareobas daikavebs badec, rac nebismier pirs aukrZalos patentiT daculi gamogonebiT uzrunvelyofs venaxebze mzis sxivebis srulad sargebloba. fizikuri an iuridiuli pirisaTvis SeRwevas da agroteqnikuri procesebis Catarebis monopoliuri uflebis miniWeba dasturdeba sapatento SesaZleblobas. sigeliT (patentiT), romelic gaicema saqpatentis mier. guram Tofuria mxolod am gamogonebis patenti SeiZleba gaices maqsimum 20 wlis vadiT. patenti, avtori rodia. is 35 gamogonebis avtoria, rogorc sakuTrebiTi uflebis forma SeiZleba gaxdes ZiriTadad soflis meurneobis meqanizaciis gayidvis an licenzirebis obieqti. sferoSi. maT Soris erT-erTia saTburi, ro­ melic polieTilenis nacvlad polistiro­ liTaa gadaxuruli. polistirolis damcavi firi ki mSrali haeriTaa Sevsebuli. mas PATENT gaaCnia Tboizolaciis maRali efeqti, amitom A patent is a monopoly right granted to an mniSvnelovnad amcirebs garemoSi arsebuli inventor for a certain period of time, defended dabali temperaturis SeRwevas saTburSi, by the state, based on which a patent holder can ris Sedegadac mcenareebs yinvisgan 80-jer prohibit any person to use a patented invention. ukeT icavs vidre mina da 120-jer ukeT vidre Granting of monopoly rights to a natural person or Cveulebrivi polieTilenis firi. legal entity is confirmed by a patent which is issued gamomgonebeli ambobs, rom soflis meur­ by SAKPATENTI. A patent may be granted for a neobis warmateba axali teqnologiebis daner­ maximum of 20 years. A patent as a form of property gvazea damokidebuli. right, may become an object of sale or licensing.

42 43 daijesti DIGEST

qeTevan bojgua KETEVAN BOJGUA

qarTuli folklori, Rvino da produqti GEORGIAN FOLKLORE, WINE AND PRODUCTS ismo-s generalur asambleaze AT WIPO GENERAL ASSEMBLY

23 seqtembers, q. JenevaSi inteleqtualuri sa­ The 51st session of the General Assembly of the kuTrebis msoflio organizaciis (ismo/WIPO) ri­ World Intellectual Property Organization (WIPO) was giT 51-e generaluri asamblea qarTuli kulturuli opened in Geneva, Switzerland on September 23 with RonisZiebiT gaixsna. ismo-s mTavari ofisis SenobaSi a Georgian cultural event. The event organized at the gamarTuli saRamo ismo-s generalurma direqtorma WIPO Head Office was opened by Director General of frensis garim da saqarTvelos soflis meurneobis WIPO Francis Gurry and Minister of Agriculture of Geor­ ministrma Salva fifiam gaxsnes. msoflios 800-mde gia Shalva Pipia. Around 800 delegates from all over delegatis winaSe warsdga qarTuli nacionaluri the world attended the remarkable concert of Georgian baleti ,,suxiSvilebi“, romelmac STambeWdavad war­ folk dances performed by the Georgian National Ballet moaCina qarTuli folkloruli cekvis xelovneba. “Sukhishvili” followed by the degustation of Georgian RonisZieba qarTuli Rvinisa da yvelis produqtebis wines and cheeses. degustaciiT dasrulda. On the sidelines of the WIPO Sessions 2013, the ismo-s 2013 wlis asambleis farglebSi saqpaten­ tis delegaciam ormxrivi Sexvedrebic gamarTa. mo­ Sakpatenti delegation also held bilateral meetings with laparakeba Sedga israelis, avstriisa da TurqeTis the official representatives of patent offices from Is­ sapatento uwyebebis oficialur warmomadgenleb­ rael, Austria and Turkey. It is notable that during the Tan. aRsaniSnavia, rom assambleis farglebSi xeli General Assembly, a Memorandum of Mutual Coopera­ moewera saqarTvelosa da avstriis sapatento uwye­ tion was signed between the patent offices of Georgia bebs Soris urTierTTanamSromlobis memorandums. and Austria.

44 daijesti DIGEST

45 2013 wlis 21 maisidan, inteleqtualuri FROM MAY 21, 2013 THE NATIONAL INTEL- sakuTrebis erovnuli centri „saqpatenti“ LECTUAL PROPERTY CENTER SAKPATENTI HAS sasaqonlo niSnebis registraciis axal, MOVED TO A NEW ELECTRONIC SYSTEM FOR eleqtronul sistemaze gadavida. TRADEMARK REGISTRATION. maqsimalurad martivi programa saSualebas Extremely simple and user-friendly software pro­ aZlevs nebismier msurvels, saqpatentis ofisSi gram enables interested parties to register their trade­ misvlis gareSe, internetis meSveobiT daaregis­ marks online, without visiting the Sakpatenti premises, triros sasaqonlo niSani da marTos dokumentebi, as well as to handle documents, obtain necessary infor­ miiRon saWiro informacia, gadaixados Sesabamisi mation, make relevant payments and carry out other gadasaxadebi da ganaxorcielos sxva operaciebi. operations online. e.w. „eleqtronuli failingis“ proeqtis momza­ The development of the “electronic filing” system deba daiwyo 2010 wlis bolos, amerikis SeerTebuli commenced in late 2010 with the financial support of Statebis saerTaSoriso ganviTarebis saagentos (US­ the Economic Prosperity Initiative (EPI) of the United AID) ekonomikuri aRmavlobis iniciativis (EPI) pro­ States Agency for International Development (USAID). gramis dafinansebiT da ganxorcielda programuli The project was implemented by the Georgian company uzrunvelyofis sferoSi erT-erTi wamyvani kompa­ UGT, one of the leading system integrator and provider niis UGT-s mier. sistemis funqciebis, SesaZleblo­ of solutions in the field of information and communica­ bebisa da dizainis SemuSavebis procesSi Catarda tion technology. A number of meetings were held with araerTi Sexvedra dainteresebul mxareebTan. all stakeholders in the process of developing the soft­ aRsaniSnavia, rom eleqtronuli failingis ware functions, capacities and design. sistema amuSavdeba etapobrivad, rac gulisxmobs It should be noted that the electronic filing system imas, rom sxva inteleqtualuri sakuTrebis obi­ will be put into operation gradually meaning that reg­ eqtebis (gamogoneba, dizaini, saavtoro ufleba da istration of other intellectual property objects (inven­ a.S.) registraciis saSualebaTa CarTva Tanmimdevru­ tions, industrial designs, copyright, etc.) will be carried lad ganxorcieldeba. sistemaSi Sesasvleli (sareg­ out gradually. The online registration link (http://efil­ istracio) bmuli (http://efiling.sakpatenti.ge/) gan­ ing.sakpatenti.ge/) is accessible through Sakpatenti’s Tavsebulia saqpatentis veb-gverdis mTavar gverdze. official website.

46 saqarTvelossaqarTvelos inteleqtualuri inteleqtualuri sakuTrebis sakuTrebis erovnulierovnuli centris centris saqpatentis saqpatentis perioduliperioduli gamocema gamocema saqarTvelosaqarTvelo gamodisgamodis sam sam TveSiIerTxel TveSiIerTxel © saqpatenti,© saqpatenti, 2014 2014

PERIODICALPERIODICAL PUBLICATION PUBLICATION OF OF NATIONAL NATIONAL INTELLECTUAL INTELLECTUAL PROPERTY PROPERTY CENTERCENTER OF OFGEORGIA GEORGIA “SAKPATENTI” “SAKPATENTI” GEORGIAGEORGIA

PUBLISHEDPUBLISHED QUARTERLY QUARTERLY PRINTEDPRINTED AT SAKPATENTI AT SAKPATENTI PUBLISHING PUBLISHING HOUSE HOUSE ADDRESS:ADDRESS: 0179 TBILISI, 0179 TBILISI, NINO RAMISHVILININO RAMISHVILI STR. 31 STR. 31 © SAKPATENTI,© SAKPATENTI, 2014 2014 TEL.: (+995TEL.: 32)(+995 291-71-82 32) 291-71-82 [email protected]@sakpatenti.org.ge zamTari

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interviu saqarTvelos mecnierebaTa erovnuli akademiis prezidentTan INTERVIEW WITH THE PRESIDENT OF GEORGIAN # 6 2 0 1 4 NATIONAL ACADEMY OF SCIENCES