Project Review 2010–16 VENTURA
35mm Project Review 2010–16 VENTURA 26mm 46mm 13mm “Inspiring and equipping young “As designers it is vital we invest The creative industries are fast becoming people with the knowledge and time, energy and knowledge in the driving force behind the UK economy, skills to reach their full potential the future of our industry and growing at almost twice the rate of the wider By challenging students to is central to Deutsche Bank’s give young people meaningful economy, equipping young people with work in teams, with defined Born to Be youth engagement and insightful experience in the design thinking and entrepreneurial skills roles, to strict criteria the project programme. We are immensely world of design. Design Ventura is vital in helping students reach their full models the holistic approach a professional design team would proud of Design Ventura as our challenges schoolchildren potential in life beyond school. apply to creating a new product. flagship design and enterprise to answer real briefs set by The project also promotes soft project. The entrepreneurial professional designers and skills such as communication, and leadership skills the young work towards real solutions. confidence, team-work and leadership, which are just people gain through this project It has never been more important Run by the Design Museum in partnership as valuable to employers as are not only important for to inspire and empower young with Deutsche Bank, Design Ventura is a academic and technical skills. businesses like ourselves, but people and give them direct national design and enterprise challenge for secondary school students aged 13-16, Design Ventura is a free as a talent pipeline to the 2.6 experience of how design works in which over 36,000 young people have project offering school teachers million jobs generated through and its importance participated since 2010.
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