The AzA Gazette The Azteca America Monthly Newsletter for Clients, Friends and Associates August 2005 • Number 34 • Year 3 Events & • La Academia Tour Kicks Off in Los Angeles p.4 than 40 cities on both sides of the • Alan Tacher and Myriam Dine border, including Dallas, Los Features Angeles, Las Vegas, Sacramento With TV Notas Readers p.5 and Houston on the U.S. side. Mexican Soccer Also, in this issue of the AzA Gazette we have details of our trip Pulls Strong to Washington D.C., where we pre- sented Fundación Azteca America’s Numbers on-screen initiatives for the remain- der of 2005 and 2006 to a dozen Soccer is back along with some members of Congress and staffers, impressive numbers. Our Aug. 7 as well as to other prominent lineup of Pachuca vs. America Hispanic leaders. Expect FAzA’s Vive attracted 855,000 viewers 2+. sin Drogas tours, and more PSA Audiences were even more campaigns addressing some of our impressive in the coveted 18-34 community’s more pressing issues demo, reaching an 18% share as we continue with our commit- with 471,000 viewers. Dear Friends ment to enhance the lives of the Hispanic community by leveraging Meanwhile, the Aug. 6 matchup At Azteca America we strive to give the power of our screen – the mis- between Monarcas and the you the best. On this occasion, we sion of Fundación. Rayados of Monterrey attracted bring to you the launch of our nov- 392,000 2+ viewers and 231,000 ela La Otra Mitad del Sol starring by In addition to organizing the La viewers ages 18-34. Anette Michel, Demián Bichir, Ari Academia international tour and Telch and María Reneé Prudencio: our Fundación Azteca America ini- four of the finest stars at Azteca tiatives, we present in this issue a America firmament. Station Spotlight on our affiliate in Las Vegas, and a profile of But programming isn’t all that we Margarita Gralia and Sergio present to you in this issue of your Basañez in our popular Names and Gazette. One of our smashing suc- Faces section. cesses, La Academia, will hold an international tour. The fourth gen- Please enjoy, eration of graduates from our tal- Luis J. Echarte ent contest show will visit more President and CEO Station Spotlight: Las Vegas 2 Soccer in Azteca America 3 La Otra Mitad del Sol 3 Names & Faces: Margarita Gralia and Sergio Basañez 5 Fundación Azteca 6 Sales Update 7 ONTENT AzA Coverage / Contacts 9 C www.aztecaamerica.com 1 AzA Gazette The Azteca America Newsletter Aside from being on Cox Cable’s Station basic tier with channel 63, KHDF is also on Cox’s digital Latino package, Spotlight: a feature that distinguishes the sta- tion from its local counterparts. Las Vegas KHDF KHDF also has the prime DirecTV Channel 19 positioning of channel 19. With the help of two Spanish lan- guage media veterans bringing 15 Mike Scanlon years of combined experience, Mike has repackaged the station’s sales General Sales Manager inventory with very positive results. Promotion has centered on commu- Promotion and sales are picking up nity events like the 5 de Mayo and “There’s no doubt that we have a in Las Vegas, and a big reason has Fiestas Patrias celebrations as well as renewed local feel here with more been the recent arrival of Mike extensive cross promotion with local ads, more local promotions Scanlon as General Sales Manager radio and print media. and community programming.” of KHDF. said Mike. Some of the biggest successes of “After four years at Univision, the the station have been with Mexican Best of luck !!! explosive nature of the Las Vegas League Soccer, where they regularly Hispanic market was obvious,” says outpace Telefutura, and La Aca- Mike. “Watching from Santa demia, beating head-to-head both Barbara I saw how this market has Univision and Telemundo for ten Station Data grown from 250,000 Hispanics to straight weeks now. Market Las Vegas nearly 500,000 in the past few Call Letters KHDF years.” This month, Las Vegas is holding a Channels 19 special La Academia 4th Generation Aside from the demographics, he Concert Tour promotional event General Market says that relatively few media out- that is expected to continue boost- lets make for exceptionally green ing the presence of KHDF (see arti- Market Rank 51 pastures. cle on p. 4) Population 2004* 1,610 Households* 595 % Cable TV Penetration 2004 73.0% Retail Sales (Million US$) 23,625 % of Hispanic Origin 22.4% Hispanic Market Info. Hispanic TV HH Market Rank 25 Hispanic TV HH Market Coverage 1.0% Hispanic TV HH Market * 107 Hispanic P2 + Coverage 1.0% Hispanic P2 + * 387 * In thousands www.aztecaamerica.com 2 AzA Gazette The Azteca America Newsletter After finishing last season as num- Santos posted its first win in Week Soccer on ber two in the league, Tecos have 4 with a 4-0 shutout against the also had a slow start, with the same Dorados of Culiacan. Veracruz’s Azteca America dismal record as Morelia. The team Tiburones Rojos tied in Week 4 led by Acevedo will have to against the Jaguares of Chiapas, Cruz Azul continues strong as of improve drastically if it is to regain giving them five points, which Week 4 of the current season with the level displayed only a few places them in the upper middle of the top league offense and first months back. the pack. place in Group Three. Overall the squad is third to America and Toluca, leaders of Group One and Group Two, respectively. Saturday, August 20 Jaguares vs Veracruz Monarcas vs America Sunday, August 21 Tecos vs Monterrey Cruz Azul striker Richard Nuñez, from Uruguay, held on to the Wednesday, August 24 Pachuca vs Tecos Veracruz vs Pumas league title with four goals of Cruz Cruz Azul vs Jaguares Azul’s total of nine goals as of Week 4. Saturday, August 27 Jaguares vs Monterrey Culiacan vs Necaxa Monarcas Morelia obtained its first Sunday, August 28 Tecos vs Monarcas Santos vs Guadalajara victory of the current season in Saturday, September 10 Veracruz vs Tigres Monarcas vs Toluca Week 3. However, the squad fell 1- 2 to America in Week 4, placing it Sunday, September 11 Pachuca vs Jaguares in the bottom half of Group One, where three teams share the Saturday, September 17 Jaguares vs Monarcas Culiacan vs Veracruz mediocre record of a win, a tie and two losses. Sunday, September 18 Tecos vs América whom it turns out is Mariana, the Step by step they will discover La Otra Mitad woman who populates his dreams their “true” stories and all the del Sol and nightmares, who is also the realties about the people around Azteca America launched the nov- love of his life. them until they can reunite the ela La Otra Mitad del Sol last month two halves of the sun. and the public acceptance has been The storyline unfolds mainly dur- great, the impressions show about ing present day and we return to Watch La otra Mitad del Sol by 90 thousand people watching the the characters’ past existence Azteca America, weekdays at romantic plot in which Anette through their dreams and through 11:00 pm EST. Michel, Demián Bichir, Ari Telch, hypnosis. María René Prudencio and Fran Merik take part. The story reflects how true love never dies. Felipe and Mariana are reincarnated in present day follow- ing a fiery past life that ended tragically. But even in present days trouble lingers. Felipe is now a young and unhap- pily married college professor, he has a son and a mistress. His wife talks him into seeing a psychiatrist www.aztecaamerica.com 3 AzA Gazette The Azteca America Newsletter final two transmissions of La Mas for their support in these markets. La Academia Tour Academia 4th Generation attracted Three additional media tours are over one million viewers each. planned for upcoming weeks to Kicks Off in Los heat up the already sizzling La Angeles Following the tour launch, the group Academia Tour. headed to Las Vegas and Dallas for local press events, radio tours and The full concert schedule to date is Print, radio and television media were signings. Thanks go out to Una Vez as follows: present at Universal Studios on Date City Place August 15 to witness the official 27-Aug Las Vegas Cox Pavilion launch of the 2005 La Academia 4th 28-Aug Dallas Smirnoff Music Centre Generation Tour. On hand were La 8-Sep Los Angeles Gibson Amphitheater at Universal Citywalk Academia participants Yuridia, Edgar and Johanna, as well as La Academia 9-Sep Fresno Casablanca Theatre Director Juan Carlos Alonso. 10-Sep Sacramento Terrenos de la Feria de Dixon 11-Sep Monterey-Salinas Salinas Sports Complex “El Rodeo” 23-Sep San Jose HP Pavilion The tour is currently slated to visit 24-Sep Boise Bank of America Centre 10 cities across the country and is 29-Sep Houston Escapade expected to be a nice boost for 1-Oct McAllen La Villa Real Special Events Center future La Academia events. The 7-Oct Phoenix America West Arena www.aztecaamerica.com 4 AzA Gazette The Azteca America Newsletter Alan Tacher and Myriam Dine With TV Notas Readers Our first of several scheduled joint promotions with TV Notas conclud- ed last month with a lunch at a well- known Mexico City restaurant. The prize was a trip for two to our Mexico City studios and lunch with top Azteca talent, in this case Alan Tacher, host of La Academia and Myriam, winner of the first generation.