Living the Unique
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ELLE DECOR ITALIA FOR DOMUX HOME ELLE DECOR ITALIA PER DOMUX HOME LIVING THE UNIQUE Living in the Velasca Tower, an architectural icon in the heart of Milan. In unique residences with a view of the Duomo and the new city skyline. Flaunting an unparalleled charm ELLE DECOR ITALIA FOR DOMUX HOME Living in the heart of MILAN, in an icon of ARCHITECTURE: LIVING IN a building that symbolises the city, slap bang in the centre and a stone’s throw THE VELASCA away from the Duomo. Not just an exclusive structure. But the TOWER ultimate symbol of ITALIAN flair and style A glimpse of the foyer on the ground floor, surrounded by custom-designed fine wood pannelling and a number of enormous chandeliers, all by BBPR. Opposite page, a striking shot of the Velasca Tower, the 106-metre tall building designed by Belgiojoso, Banfi, Peressutti, Rogers and built between 1956 and 1958. ELLE DECOR ITALIA FOR DOMUX HOME Functionality, comfort, prestige. The VELASCA TOWER, the unmistakeable architectural mark of Milan, interprets the style of contemporary living Designed in the 1950s by BBPR, one of the masters of Italian 20th century architecture, the Velasca Tower is a building with both a location and dimensions – 106 metres in height with a full view of the Milanese skyline– that display decidedly spellbinding characteristics when it comes to functionality, comfort and prestige. Stretching along Via Larga, Corso Italia, Corso di Porta Romana, the spectacular silhouette of the building has always attracted and fascinated passers-by who can appreciate its unusual, engaging shape even more. We are struck by an emotion that becomes stronger and stronger as we THE HISTORY OF A MONUMENT TO ARCHITECTURE AND DESIGN draw near, discovering the rich texture, colours and refined Designed starting from the early 1950s, and built in 1958 by Banfi, outline of the facades. Until we raise our eyes skywards and Belgiojoso, Peressutti, Rogers, aka BBPR, one of the most important notice the expansion of the upper volume (from the 19th to the architectural firms of the twentieth century in Italy, the Velasca Tower 26th floor), dedicated to residences that are supported by the is a true turnkey project. An intervention that spanned from the finest detail, such as the handle of a door, custom-designed and produced upright buttresses: an innovation in terms of design that was specifically for the project, to the choice of the materials, such as the deemed extremely state-of-the-art for that time. Today, living in particular type of cement mixed with Veronese marble Terrazzo tiles used to create the characteristic pinkish shade of the facades. the Velasca Tower is a total experience, made possible thanks From the definition of the indoor spaces, divided into common areas, to the intervention commissioned by the Unipol Group, which offices and residences, to its relationship with the city, respected has owned the property since 2012. Under the brand Domux by the decision to build a smaller structure, well in proportion with the dimensions of the other buildings around it, and a larger volume Home, the Group has created the Luxury Apartments Collection, upstairs, open to show the Milan skyscape. Built in just 292 days, a portfolio of prestigious short-term rental apartments: two and it is an example of the perfect mix of cutting edge engineering and three-roomed properties (located on floors 19, 20 and 21) with grand architecture. The pillars in cement that delineate the perimeter are not hidden, but instead outline the design of the facades, interior design and mood created by the famous Milanese becoming a characterising element of the same as they branch into design firm Lissoni Architettura in partnership with Living Divani, the spectacular oblique buttresses supporting the ‘tower’ of the Porro, Boffi, Kartell and Flos. An intervention geared to project residences. A splendid example of modern architecture that looks to and reinterprets the morphology of medieval buildings, changing the quality of the spaces, functionality and lifestyle of each to become something brand new. The Velasca Tower, together residence into the here and now, making the most of the with the Duomo, the Sforzesco Castle, Central Station and the Pirelli Tower is, to all effects, one of the ultimate symbols of Milan. undisputed qualities of this monument to architecture which is of recognised historical and artistic interest. Living in the Velasca View of the entranceway to the Velasca Tower on the ground Tower, from today, is therefore a privilege that can not only be floor. On the sides, two of the lifts that lead up to the offices. ‘accessed’ by archifans, but by all those who wish to plunge Each detail, from the lamps to the door and window frames head first and lose themselves in the soul of the city. A unique and the wood pannelling, has remained unchanged. Opposite page, a glimpse of the aerial passageway on the experience, to be browsed at your leisure and lived to the full in mezzanine floor between the stunning chandeliers. the following pages. domuxhome.it ELLE DECOR ITALIA FOR DOMUX HOME TAILOR-MADE LIFESTYLE Perfect for the professional visiting Milan for work, or for the couple on holiday in the CITY OF FASHION, the two- roomed apartment is an IDEAL residence for those seeking to live the Milanese lifestyle to the full. In a living room with a UNIQUE identity In the living room of one of the two-roomed apartments, the furniture is laid out in a way that enhances its functionality and promises a relaxing atmosphere. Between the two windows, with the spectacular view out over the city, a table by Kartell, Living Divani chairs, coffee table and sofa on the right. Left, storage unit by Porro, lights by Flos. A breathtaking view of the city, fine finishes, functionality ELLE DECOR ITALIA FOR DOMUX HOME and an exquisite atmosphere. These are only some of the plus points that add value to the Luxury Apartments Collection of Domux Home (in the two-roomed apartment). Located on floors 19 to 21, the homes offer a unique panorama of the Milanese skyscape, in a privileged position at only a hundred metres from the spires of the Duomo. The built-in furniture exudes exclusive elegance, such as the built-in wardrobes, defined by fine curves in natural wood with wood panelling effect, and crowned with handles and finishes that remain faithful to the original design, conceived by BBPR and skilfully restored. The logical layout of the spaces is unique: a welcoming living room characterised by a relaxation area furnished with pieces by Living Divani and illuminated with lamps by Flos to create a striking atmosphere, the fact that the dining room and kitchen space are directly connected, the latter furnished with furniture by Boffi, bookcases and furnishing accessories laid out perfectly to optimise the living experience. In a residence characterised by a spectacular double window in the living room that opens out on to the city skyscape, and by the pleasant, functional loggia terrace, beside the bedroom, which enables residents to enjoy an outdoor experience in the warmest days of the year. The dining area in the living room is directly connected to the kitchen. The storage unit by Porro, with sliding doors, makes the environment welcoming, hosting everything required for the table or for some quiet reading time. Table by Kartell, chairs by Living Divani. Flos hanging lamp. Opposite page, the spectacular view over Milano. ELLE DECOR ITALIA FOR DOMUX HOME A detail of the dining area that highlights the attention to detail used to select the furniture and furnishing accessories, designed by Flos, Kartell, Living Divani and Porro. Opposite page, a glimpse of the Boffi kitchen looking towards the living area. The door, based on an original design by BBPR, frames the dining area and the skyscape visible through the windows of the living room. ELLE DECOR ITALIA FOR DOMUX HOME The sleeping area combines the COMFORT of a functional, cosy environment with a meticulous eye for detail. With wardrobes built based on an original design by BBPR and furniture chosen with high regard for quality. And a direct relationship with the city skyscape, through large windows that let the light flood in In the bedroom, every detail plays a part in creating a unique environment. From the built-in wardrobes with details in natural wood, an original design by BBPR,to the furniture and furnishing accessories. In the foreground, bed by Living Divani. ELLE DECOR ITALIA FOR DOMUX HOME The bedroom is characterised by a loggia terrace that lets in as much natural light as possible and allows residents to enjoy the outdoor spaces in the warm weather. Bed by Living Divani, lamp by Flos. Opposite page, a striking shot of the Duomo from the relaxation corner set up in the loggia terrace. ELLE DECOR ITALIA FOR DOMUX HOME LUXURY EXPERIENCE The ultimate in DESIGN quality and unique, ELEGANT details. From spaces furnished to create COMFORT to areas characterised by architectural grandeur. This is the added value offered by the three-roomed apartments. A residence designed to foster exclusive EMOTIONS Roomy, bright and welcoming, the relaxation corner of the apartment with three rooms is characterised by the double corner window designed by BBPR. The large sofa, armchairs, the bench in the foreground and the coffee table are by Living Divani. Sideboard by Porro, lights by Flos. A glimpse of the dining area, directly connected to the kitchen, ELLE DECOR ITALIA FOR DOMUX HOME which looks on to the loggia terrace. Around the Kartell table, Living Divani armchairs. Opposite page, in the background, storage unit in eucalyptus wood by Porro.