THE HISTORY CHANNEL® and ENTERPRISE RENT-A-CAR® Partner to Bring BATTLE 360 to Viewers with Limited Commercial Interruption
THE HISTORY CHANNEL® AND ENTERPRISE RENT-A-CAR® PARTNER ON UNPRECEDENTED DEAL TO BRING BATTLE 360 TO VIEWERS WITH LIMITED COMMERCIAL INTERRUPTION Ten Episode Series Tells Story of USS Enterprise, the Historic World War II Aircraft Carrier Premieres Friday, February 29 at 10:00 p.m. ET/PT Series to Present 60 Second Messages from Jack Taylor, Founder of Enterprise Rent-A-Car, and a Veteran of the USS Enterprise All Other Battle 360 Episodes to Feature Exclusive Blended Entertainment Content Featuring In-Depth Interview with Taylor about His Experiences on USS Enterprise New York, NY, February 29, 2008 – The History Channel® and Enterprise Rent-A- Car today announced an unprecedented partnership that will allow for the entire ten- episode first season of Battle 360 to be seen with limited commercial interruption. The announcement was made by Mel Berning, Executive Vice President of Ad Sales, A&E Television Networks. Using the latest technology and animation to put viewers right in the middle of the action, Battle 360, which premieres Friday, February 29th at 10pm ET/PT, focuses on the USS Enterprise, an aircraft carrier that was front and center in nearly every major sea battle in the Pacific Theatre during World War II. The History Channel and Enterprise Rent-A- Car entered into the partnership as a unique way to honor Jack Taylor and his extraordinary life. The founder of Enterprise Rent-A-Car, Jack Taylor, flew combat missions off the decks of the USS Enterprise and earned two Distinguished Flying Crosses. Along with thousands of other members of the “Greatest Generation,” Taylor returned to civilian life and helped transform the United States into the world’s economic engine.
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