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THE HISTORY CHANNEL® and ENTERPRISE RENT-A-CAR® Partner to Bring BATTLE 360 to Viewers with Limited Commercial Interruption

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THE HISTORY CHANNEL® and ENTERPRISE RENT-A-CAR® Partner to Bring BATTLE 360 to Viewers with Limited Commercial Interruption THE HISTORY CHANNEL® AND ENTERPRISE RENT-A-CAR® PARTNER ON UNPRECEDENTED DEAL TO BRING BATTLE 360 TO VIEWERS WITH LIMITED COMMERCIAL INTERRUPTION Ten Episode Series Tells Story of USS Enterprise, the Historic World War II Aircraft Carrier Premieres Friday, February 29 at 10:00 p.m. ET/PT Series to Present 60 Second Messages from Jack Taylor, Founder of Enterprise Rent-A-Car, and a Veteran of the USS Enterprise All Other Battle 360 Episodes to Feature Exclusive Blended Entertainment Content Featuring In-Depth Interview with Taylor about His Experiences on USS Enterprise New York, NY, February 29, 2008 – The History Channel® and Enterprise Rent-A- Car today announced an unprecedented partnership that will allow for the entire ten- episode first season of Battle 360 to be seen with limited commercial interruption. The announcement was made by Mel Berning, Executive Vice President of Ad Sales, A&E Television Networks. Using the latest technology and animation to put viewers right in the middle of the action, Battle 360, which premieres Friday, February 29th at 10pm ET/PT, focuses on the USS Enterprise, an aircraft carrier that was front and center in nearly every major sea battle in the Pacific Theatre during World War II. The History Channel and Enterprise Rent-A- Car entered into the partnership as a unique way to honor Jack Taylor and his extraordinary life. The founder of Enterprise Rent-A-Car, Jack Taylor, flew combat missions off the decks of the USS Enterprise and earned two Distinguished Flying Crosses. Along with thousands of other members of the “Greatest Generation,” Taylor returned to civilian life and helped transform the United States into the world’s economic engine. Taylor named his fledgling company after the ship and ultimately built the company into the largest rental car company in North America and one of the most successful of all privately held firms. “This is groundbreaking, not only for The History Channel, but for television,” said Mel Berning. “Never before has an advertiser-supported network done this for an entire season of a series. We are always looking for innovative ways to present our programming, but rarely do you find a concept that so perfectly matches an advertiser's goal. I can't image a more perfect partner than Enterprise Rent-A-Car in bringing this unique experience to viewers.” “Battle 360 is a series that is at the core of The History Channel brand,” added Nancy Dubuc, Executive Vice President and General Manager, The History Channel. “We are honored to tell the story of a true American hero, Jack Taylor, the founder of Enterprise Rent-A-Car, and all the great men that served aboard the USS Enterprise, immersing viewers into the action and adventure of one of history’s most legendary aircraft carriers” Each episode of the series will feature 60-second blended content wraps with Jack Taylor talking about his connection to the Enterprise. Episodes one and ten will be seen without commercial interruption. Episodes two-nine will have a three-minute break in the middle with the Taylor content wraps, 60-second promotions from The History Channel and 60- second local commercials. “Enterprise Rent-A-Car was founded on a set of core values like honesty, integrity and teamwork, many of which my father learned in the military,” said Andy Taylor, chairman and chief executive officer of Enterprise Rent-A-Car. “Over the course of 50 years, those values have served us well in growing our company into an industry leader. We are thrilled to partner with The History Channel to bring this great story to viewers.” The History Channel website History.com will be developing a Battle 360 minisite that will feature episode guides, video and a free for download game. In addition, the series will receive a customized marketing campaign to heighten awareness. About Enterprise Rent-A-Car Founded in 1957, Enterprise Rent-A-Car is headquartered in St. Louis and serves customers in the United States, Canada, the U.K., Ireland, and Germany. Enterprise is North America’s largest car rental company in fleet size, number of locations, and annual revenue, ranking No. 21 on the Forbes Top 500 Private Companies in America. Enterprise has ranked highest in customer satisfaction among airport rentals in eight out of the past nine years, according to J.D. Power and Associates Rental Car Satisfaction StudySM. Enterprise is owned by the Taylor family, which acquired the National Car Rental and Alamo Rent A Car businesses in 2007. For more information about Enterprise, visit www.enterprise.com The History Channel® is a leading cable television network featuring compelling original, non-fiction specials and series that bring history to life in a powerful and entertaining manner across multiple platforms. The network provides an inviting place where people experience history in new and exciting ways enabling them to connect their lives today to the great lives and events of the past that provide a blueprint for the future. The History Channel has earned four Peabody Awards, three Primetime Emmy® Awards, ten News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. The History Channel reaches more than 95 million Nielsen subscribers. The website is located at www.History.com. Press Only: For more information and photography please visit us on the web at www.historychannelpress.com. ### .
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