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Marketing the FUTURE IS ALREADY HERE the Program This Program, Fully Taught in English, Provides Managers with the Latest Trends in International SPECIALIZED PROGRAM International marketing THE FUTURE IS ALREADY HERE The program This program, fully taught in English, provides managers with the latest trends in international equips them with extensive training in intercultural communication skills. The selection of international distribution channels is a marketing variable also deeply analyzed. In addition, global operations require constant adaptation of internet business tools which participants need to be familiar with. The complexities of internationalization of industrial goods also deserves special attention together with the peculiarities of doing business in Asia. Furhermore, they will test intercultural communication skills in our PURCHASING GAME© where students will negotiate with textile suppliers based in Morocco, Bangladesh, India, or Turkey. Suppliers will give them personal feedback and all the negotiations will be recorded and provided to participants for skills improvement. 100% of the programme is taught in English. Content briefing 15 h Intercultural communication 10 h Negotiation skills 10 h Purchasing game 10 h Distribution channels 10 h Digital marketing 5 h Industrial marketing 5 h Global forum 10 h Launch of new products 10 h Brand positioning Genius is one percent inspiration, ninety-nine percent perspiration Aimed at 1 2 International Managers Purchasing Managers 5 3 International Consultants Managing Directors of SMS firms 4 Marketing Managers ENTRY REQUIREMENTS Two-year professional experience and B2 level of English. Faculty Felipe Botayá García PhD in Business Administration Maastrich School of Management and IESME, MBA IESME, BSBA South Carolina, Marketing Management ESADE. He is profesor in UAB Bellaterra Campus, IESE, EADA, EAE, Abat Oliba-CEU, Humboldt Universität Berlín, Université Toulouse, Universidad de Anáhuac, México and ESAN Business School in Lima, Perú. He has held positions going from salesman to Marketing Valentí Camps Fons Director in Matutano, Trinaranjus, Bimbo, Moulinex Graduate in Business Administration and MBA from and Nutrexpa. He worked in London and Irán. ESADE and the Universidad Politécnica de Cataluña. PADE from IESE. Executive MBA by INSEAD (Paris-Fointainebleau) and Universidad Complutense Alfonso María Gómez de Madrid. Senior Executive Programme for Retailers Bachelor in Business Administration & Master in and Suppliers (Harvard University). Lecturer in the International Trade by the University of Murcia. He Marketing field at ESADE, Universidad Pompeu has held various international positions in the textile Fabra, European University of Madrid, La Salle, sector, such as that of Managing Director of the Universidad Ramon Llull and Université de Toulouse. Bangladesh subsidiary of ENIGMA TRADING He has held the position of Product Manager Senior (1999-2003) and Men’s Department Buyer of INDITEX and Sales Manager at PEPSICO and HENKEL and, for (ZARA) from 2003 to 2005. Up to September 2015 15 years, he has held the position of Sales and he worked as Director of Sourcing and Product of Marketing Vicepresident in VF Corporation, the CORTEFIEL based in Hong-Kong, being responsible worldwide leader in the apparel market, where he for locating, auditing and negotiating with all was part of the Global Marketing Council. Member international suppliers taking into account SRC for many years of MSI (Marketing Science Institute). requirements of the firm. At present he is Global At present he is a free-consultant in international .Quality and Product Development Manager at the marketing. HQ in Madrid. He is an invited speaker at the Master in Fashion Management of the Polytechnic University of Hong-Kong. Fernando Arístegui Monge Bachelor in Law by Navarra University, Master in RRHH by ESIC, PDD by IESE and Executive MBA por Javier López-Valcárcel IE. Certified Professional Coach and Phd in Leadership Marketing professional with a successful track by Complutense University (in progress). He has over record in digital and oine marketing for global 15 years professional experience in management brands. He has a double degree in Marketing and positions. He has been HHRR Director at Cotalsa, Business Administration by ICADE and is Master in Personnel Manager at Faurecia Spain, Corporate Internet Business by ISDI. He started his career in Resources Director at Spainat ArabellaStarwood National Accounts Management in Gillette Co. Hotels & Resorts, Grupo Hedomin and Human (P&G). Later he became Insights Analyst of L’Oreal Resources Director at BorgWarner Emissions FMCG. At present he holds the position of Kellogg’s- Systems. At present he is Business Area Manager at EMEA Digital Marketing Manager, after being Brand Servitalent, Partner of Intiva Desarrollo Directivo Manager of Kellogg’s Iberia. Javier is also guest and lecturer of Management Skills at the University speaker in dierent marketing events and schools of Brighton, ESIC and Universidad Corporativa (IED, ICADE). CEAGA. - Alvaro Gómez Vieites PhD. in Economics and Business Administration from UNED, Bachelor of Economics, Bachelor of Business and Telecommunication Engineer from University of Vigo (specialties Telematics and Communications), Computer Management Engineer from UNED and Executive MBA by Afundacion Business School. He is an Associate Lecturer in several Businesses Schools (ESEUNE in the Basque Country and Beijing, ESIC/ICEMD in Madrid, Barcelona, Valencia, Zaragoza and other important cities in Spain). He was Manager of the Information and Communica- tion Technologies (ICT) Programme of the Galician Research, Development and Innovation Plan. He is also the author of over 30 books and several techni- cal and scientific articles and communications to congresses, and regarding his academic back- ground, Álvaro Gómez received a PhD, an Executive MBA and four Bachelor of Science degrees. Begoña Jamardo Suárez Bba English by USC. MBA and Postgraduate degree in Tom Van der Heyden International Business by Afundación Business School. Master in Applied Economic Sciences by the University International Business by Georgetown University and of Antwerp, Belgium. Master in Business Administration Access Strategy into Eastern European Markets by (MBA) by IESE, University of Navarra. He is Co-Founder Poznan University of Economics. She has worked as an and C.E.O. of the internationalization consultancy S3 Associate teacher at the University of Vigo, Visiting Group, www.GroupS3.com, with head oces in Barce- teacher at the Business College of Viana do Castelo lona and Hong Kong, focusing both on industrial University and Universidad Católica de Porto (Portugal). sourcing and product development in China, as well as At present she is a Visiting Lecturer of the International on export services to emerging markets. Formerly he Executive MBA at the Poznan University of Economics worked as an executive in the sales and marketing field, (Poland) and at the Tianjing Polytechnic University both on the Spanish as on the international markets on (China). She specialises in Intercultural Communication the 5 continents, fully taking advantage of his knowled- & Body Language. She has been an in-company trainer ge of 7 languages. At present he is Professor and in communication skills for a large amount of private Associate Professor among others at Euncet-UPC, and public institutions such as Hesperia Group, CEAGA ESCI-UPF, IQS-URL, Fundación ICIL, ESADE and (Galician Car Cluster), Tourism Cluster, Eroski, Toulouse Business School, and Geneva Business R-Group, Instituto Galego de Consumo, or Conselleria School (Saudi Arabia Campus) focusing on internatio- de Educación, She heads the MIB and is Responsible for nal marketing, global sourcing, emerging markets and International Programmes. China. Fact sheet PRICE * DATES LOCATION 17 March A Coruña € 13 May Escuela de Negocios 3.230 Afundación TIMETABLE MODALITY DURATION Friday afternoon Face-to-face 85 Saturday morning HOURS FIRST SECOND INSTALMENT 1.615 € 1.615 € * INSTALMENT * 25% discount€ to Alumni Members * 15% discount on second enrolment El programa se imparte en; Campus A CORUÑA 981 18 50 35 · Ronda de Nelle, 31 [email protected] www.ieside.afundacion.edu.
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