NETWORK & LEARN ON VISUAL RADIO 18 OCTOBER 2013 PRAGUE
PROGRAMME
Hosted by Czech Radio 2
FRIDAY 18 OCTOBER
OBJECTIVES
−− Understand why and how radio channels are going visual through concrete examples and case studies. −− Start answering the following questions: - Does visual radio enhance traditional audio? - Does visual radio bring in more audience and better ratings? - How much does visual radio cost? Is it worth the investment? - Does visualization impact traditional radio storytelling, and if so, how? Does it change the way radio professionals work & how? - What are the challenges? - What are the success stories?
programme
Will the video save the Radio star?
Moderator: Justin Kings, EUROVISION ACADEMY Faculty
09:00 – 09:15 Welcome & introduction Christian Vogg, Head of Radio, EBU Justin Kings, EUROVISION ACADEMY Faculty
09:15 – 10:15 Panel 1: Setting the context - Visual Radio in perspective
Panellists: Francis Goffin, General Director of Radios, RTBF; Anja Negendanck, Editor multimedia, WDR; Alistair Parrington, Producer, BBC Radio 1 and 1Xtra; Filip Rozanek, Strategic development analyst, Czech Radio; Erik van Hengstum, Manager innovation & online, NPO
−− Why are you going visual? −− What is your strategy? What is worth visualizing? −− What channel, programme or topic do you give priority to and why? −− How much does it cost? What is the return on investment? PROGRAMME 3
10:15 – 12:45 CASE STUDIES: FOCUS ON SPECIFIC PROGRAMMES & CHANNELS
−− How do you do it? What tools are you using? −− What are the pros & cons? What are the challenges? How does it affect the storytelling, the way you do radio? −− Does it work? is your audience increasing? Is it worth the investment? −− What are your plans and future actions?
Radio 2 & 3FM - NPO, the Netherlands Erik van Hengstum NPO creates huge national impact with its yearly radio events Serious Request on channel 3FM and Top 2000 on channel Radio 2. Visual radio is at the heart of both events and has helped in reaching millions of people during these events.
pure Vision, Pure FM - RTBF, Belgium Laurent Finet, Head of Digital Radio Strategy Pure FM is a radio channel broadcasting pop, rock and alternative music targeted at 18-35 years old. Set up with cameras in the studio, Pure Vision hopes to offer ongoing visualization.
mNM, VRT, Belgium Wim Moortgat, Manager Radio Operations MNM is a radio channel targeted at younger audiences. In June 2013, MNM organized its exam period marathon radio. This year visualization and user- generated content through social media played a strong part. Following upon this and other experiments, new plans are being made, including a tender that will be published soon for a new visual radio infrastructure for MNM and the other radio channels.
Czech Radio, Czech Republic Filip Rozanek Elections and music concerts on YouTube: Czech Radio and its experience with live broadcasting on popular video platform. Technical background, copyright issues, pros and cons of this cooperation
Including coffee break 4
12:45 – 13:30 Sandwich lunch Demos - Vidigo , Scribblelive
13:30 – 14:30 CASE STUDIES: FOCUS ON SPECIFIC PROGRAMMES & CHANNELS (CONT’)
BBC Radio 1- Dan & Phil Alistair Parrington, Producer, BBC Radio 1 and 1Xtra The BBC gave YouTube sensations Dan and Phil the mantle of the Sunday night Radio 1 Request show. Bridging online & radio, the programme has become a brand new fully visualised show, interacting with listeners and playing the music they want.
BBC - Live Music events Sam Bailey, Multiplatform editor for live music events & Philippa Aylott, Editor, BBC Radio 2 The objective for the 2013 edition of the Glastonbury Festival was to create a unique & “one stop” Glastonbury experience regardless of the platform. Striking the right balance between the Radio editorial proposal and the video was one of the several challenges the BBC Glastonbury team had to face.
14:30 – 15:00 HIGHLIGHTS ON EBU ACTIVITIES
EURORADIO 2see Laurent Marceau, Manager of Eurosonic/Radio Plus, EURORADIO
EUROVISION ACADEMY Executive Programme Nathalie Labourdette, Head of EUROVISION ACADEMY
15:00 – 15:30 Coffee break Demos - Vidigo , Scribblelive PROGRAMME 5
15:30 – 16:15 CASE STUDIES: FOCUS ON SPECIFIC PROGRAMMES & CHANNELS (CONT’)
Swedish Radio, Sweden Tomas Granryd, Channel Manager, SR The Swedish Radio has been visualizing its morning show for a while. But the collaboration with the television company that is distributing the video has proved difficult and SR has decided to stop its experiment in December 2013
WDR, Germany Anja Negendanck, Online editor Radio 1LIVE aims to make its annual award show “1LIVE Krone” an experience for listeners on the radio as well as for users online, with a clear emphasis on visual coverage. Several video live streams, accompanied by a comment stream and social media blog, create an interactive web event.
Croatian Radio, Croatia Silvio Sop, Assistant PD, New Media The Croatian Radio, part of Croatian Radio Television, started broadcasting occasionally Internet videos of radio shows in 2008. One thing led to another and in 2012, a Multimedia Production Room was built. It is now used on a daily basis to go live with radio shows on radio waves, but also to record videos which are later aired on HRT 4, a channel specially dedicated to news programmes.
16:15 – 16:30 Summary & conclusions by Justin Kings
16:45 End of the Network & Learn EUROPEAN BROADCASTING UNION L’Ancienne-Route 17A T +41 (0) 22 717 21 11 1218 Le Grand-Saconnex Ext +41 (0)22 717 21 50 Geneva, Switzerland [email protected] www.go-eurovision.com/cms/academy
Operating EUROVISION