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BRAND PROFILE ABOUT

South Korean eyewear brand Gentle Monster established itself in 2011 under the philosophy of high-end experimen- tation. With a focus on product, space, styling, campaign, and service, Gentle Monster aims to deliver a radically new perspective on design. This idea extends from their product design into their spaces and special projects. Their refusal to be recognized as simply an eyewear brand is expressed through every frame, project, and store.

Gentle Monster’s futuristic approach including their question of the concept of a store especially in these times is one of their most important values to explore and promote. Our times are all about setting a perspective for the future, their progressive aspect is crucial.

Among their various collaborators are brands such as Alexander Wang, Ambush, Fendi, Hood by Air and Opening Cer- emony, as well as creative partnerships with artists Frederik Heyman or Matthew Stone. Gentle Monster is being sold in over 450 selected shops in over 30 countries including South Korea, France, Spain, Italy and Portugal, and operates branch offices in NY, USA and , UK 2020 CAMPAIGN HIGLIGHTS SEASON HIGHLIGHTS SEASON HIGHLIGHTS COLLABORATIONS COLLABORATIONS

M.Pri$$: 2nd Collaboration (2019) COLLABORATIONS COLLABORATIONS CLIPPINGS PRESS CLIPPINGS PRESS CLIPPINGS PRESS CLIPPINGS PRESS CLIPPINGS PRESS CLIPPINGS PRESS CLIPPINGS PRINT PRESS CLIPPINGS PRESS CLIPPINGS PRINT PRESS CLIPPINGS PRESS CLIPPINGS PRINT PRESS CLIPPINGS PRESS CLIPPINGS PRINT PRESS CLIPPINGS PRESS CLIPPINGS PRESS CLIPPINGS PRESS PRINT CLIPPINGS PRESS CLIPPINGS SOCIAL MEDIA CLIPPINGS SOCIAL MEDIA CLIPPINGS SOCIAL MEDIA CLIPPINGS SOCIAL MEDIA BEIJING STORE DUBAI STORE LONDON STORE SHANGHAI STORE SINGAPORE STORE LOS ANGELES STORE SEOUL STORE STORES

NEW YORK BUSAN CHENGDU 70 Wooster Street, New York, NY 10012, United States 78-1, Gwangbok-ro, Jung-gu, Busan, South Korea Unit 1213, Buliding No.12, TaiKooLi, 8 Middle Shamao St, +1 (646) 928-1694 +82-51-254-7898 Jinjiang Qu, Chengdu, China +86-28-65022026 LOS ANGELES BEIJING, SKP-S 816 S Broadway, Los Angeles, CA 90014, United States 3F D3009, SKP South district, 86 Jianguo road, Chaoyang HONG KONG K11 +1 (213) 935-8114 district, Beijing, China Shop 22A on G/F, K11 MUSEA, 18 Salisbury Road, Tsim +86 10-67769188 Sha Tsui, Kowloon, Hong Kong, SAR of China LONDON, SELFRIDGES +971 4 388 2225 400 , London, W1A 1AB, XIAN Explore XianSKP 2F, No.261 Changan north road, Beilin District, LONDON Shannxi, China HONG KONG 28-29 Argyll Street, London, W1F 7EB, United Kingdom +86-29-8369-9910 25 Lan Fong Road, Causeway Bay, Hong Kong, SAR of Chi- +44-2077348476 na BEIJING +852 2612 1968 SINGAPORE, ION N4 16-27, Taikooli North, 11sanlitun Road, Beijing, China #01-13 ION Orchard, 2 Orchard Turn, Singapore, 238801 +86-10-8400-4583 TAIPEI +65-6634-1580 Shop F1-04-06, 1/F, Breeze Nanshan, No.17, Songzhi Rd., SHANGHAI Xinyi Dist., Taipei City 110, Taiwan, China SINGAPORE, MBS No. 798-802, Huangpu District Huaihai Road, Shanghai, +886 2723 3313 B2 103-104-105, 10 Bayfront Ave, Singapore, 018956 China +65-6688 7257 +86-21-6440-0781 DUBAI, THE DUBAI MALL Gf 069, Sheikh Mohammed Bin Rashid Boulevard, Down- SEOUL SINSA SHANGHAI, IFC town Dubai, Dubai, United Arab Emirates 23, Apgujeong-ro 10-gil, Gangnam-gu, Seoul, South Korea G1-28, IFC, No.8 ShiJiDaDao, PuDong, Shanghai, China +971 4 388 2225 +82-70-5080-0196 +86-21-50723066

SEOUL HONG DAE GUANGZHOU 54, Dongmak-ro 7-gil, Mapo-gu, Seoul, South Korea TaiKoo Hui, No.383 Tianhe Road, Guangzhou, China +82-2-3144-0864 +86-020-8398-0349 STOCKISTS

ONLINE EUROPE NORTH AMERICA

END. KM20 MARC LE BIHAN EYESTAR https://endclothing.com Stoleshnikov lane, 2, 125009 6 Rue du Commandant Andr 665 Robson St, Vancouver, BC V6B 1H3, Cana- Phone. +44 (0)333 323 7728 Phone. +7-9036629316 Phone. +33 4 93 68 66 86 da FARFETCH TSUM MARC LE BIHAN Phone. +1-6043039760 https://www.farfetch.com TSUM, Koptevskaya, 73B Moscow, Russia 25 Quai Gabriel Peri 83990 Saint Tropez LEISURE CENTER SSENSE Phone. +7-4959418401 Phone. +33 4 94 49 25 25 950 Homer St, Vancouver, BC V6B 2W7, Canada https://www.ssense.com ANTONIOLI MARC LE BIHAN Phone. +1-6045581950 HBX Ripa di Porta Ticinese, 57, 20143 Milano MI, It- 7 Rue Marius Reynaud 13100 Aix en Provence PARKS OPTICAL https://hbx.com/ aly Phone. +33 4 42 12 31 23 7181 Yonge St #20, Thornhill, ON L3T 0C7, Can- THERE VND THEN Phone. +39 02 3656 6494 MARC LE BIHAN ada https://therevndthen.com/ MARC LE BIHAN 2 Rue Emile Zol 69002 Lyon Phone. +1-9055977370 MATCHES 8 Boulevard de la Madeleine, 75009 Paris, Phone. +33 4 87 25 48 23 RODEN GRAY https://www.matchesfashion.com/ France SMETS 8 Water Street, Vancouver BC, V6B1A4 Canada GLASSCODE3927 Phone. +33-685438472 262 Route d’Arlon L-8010 Strassen, Luxem- Phone. +1-6046897302 105, 298, Beotkkot-ro, Geumcheon-gu, Seoul MARC LE BIHAN bourg DK FRAMES Phone. +82 2 862 0552 22 Rue Etienne Marcel 75002 Paris Phone. +352-6046897302 Unit 2180-6060 Minoru Blvd, V6Y 2V7 Richmond, OMYSUNGLASS Phone. +33 1 42 36 22 32 TEM-PLATE BC, Canada http://omysunglass.com/ MARC LE BIHAN Rua Projectada Phone. +30-2155053603 Phone. +82 51 741 6338 11 Rue De Bretagne 75003 Paris Phone. +35-1938528992 EYESTAR TMALL Phone. +33 1 44 78 20 72 TOM GREYHOUND Metropolis at Metrotown, Unit 1134 - 4700 King- https://gentlemonster.tmall.com/ MARC LE BIHAN 19, rue de Saintonge, 75003 Paris, France sway Burnaby, BC VH5 4M1 HOTSUNGLASS 38 place du March Phone. +33-144613659 Phone. +1 604 435 1255 https://hotsunglass.co.kr/ Phone. +33 1 42 96 96 42 RALPH’S DINER EYESTAR MARC LE BIHAN Nammos Village, Psarou beach, 84600, Myko- Richmond Center, Unit 2180-6060 Minoru Blvd 18 Rue Sainte Croix de La Bretonnerie 75004 nons, Cyclades, Greece Richmond BC VY 2V7 Paris Phone. +30 228 902 5165 Phone. +1 604 278 6233 Phone. +33 1 42 78 11 22 RALPH’S DINER EYESTAR MARC LE BIHAN Canaves hotel boutique, Oia 84700, Santorini, Markville Shopping Centre, Unit 1145 - 5000 10 Rue De Grenelle 75006 Paris Cyclades, Greece. Highway 7 East Markham, ON L3R 4M9 Phone. +33 1 42 84 00 10 Phone. n/a Phone. +1 905 477 0660 MARC LE BIHAN RALPH’S DINER EYESTAR 8 Avenue de Verdun 06000 Nice Kriezotou 9, 10671 Kolonaki, Athens, Greece Scarborough Town Center, Unit 760 - 300 Bor- Phone. +33 4 92 00 02 10 Phone. +30 210 346 7044 ough Drive Scarborough, ON M1p 4P5 Phone. +1 416 290 5556 CONTACTS

Daniela Grosse [email protected]

Potsdamer Str. 100, 10785 Berlin

Tel: +49 30 81058758