UEFA Club Competitions – Impact on domestic competitions
UEL Club Workshop – Together as One 8 October 2014, Nyon
Impact of UEFA Competitions on Domestic performances
• Analysis done by the Football Observatory, International Center for Sports Studies (CIES), Neuchatel
• Time frame: Complete Cycle 2009/12 – Three seasons
• Target groups: top 15 countries of the UEFA ranking o First tier: England, Spain, Germany and Italy o Second tier: France, Portugal, Netherlands, Russia and Uk raine o Third tier: Turkey, Greece, Belgium, Denmark, Switzerland and Austria
• Triple perspective o long-term (results over a whole season) o medium-term (results per semes ter) o short-term (results in matches preceding and/or following European Cup fixtures)
UEL Club Workshop – Together as One 8 October 2014, Nyon
Impact of UEFA Competitions on Domestic performances
• Long-term (results over a whole season) o Domestic Performances of teams participating in UEFA Club Competitions
UEL Club Workshop – Together as One 8 October 2014, Nyon
Impact of UEFA Competitions on Domestic performances
• Medium Term impact o Points per match in domestic leagues before and after elimination from all European club competitions (2009/10 to 2011/12)
UEL Club Workshop – Together as One 8 October 2014, Nyon Impact of UEFA Compet itions on Dom estic pe rforman ces
• Short Term impact o Points per match in domestic league with or without European Cup games within five days before or after championship matches
UEL Club Workshop – Together as One 8 October 2014, Nyon
Impact of UEFA Competitions on Domestic performances / Conclusion
• European Cup participation has no negative impact on domestic league performances. On the contrary, it highlights an improvement of results in championship matches played within fi ve days before or after European Cup fixtures.
• This is valid on a triple perspective o Long term o Mid-term o Short-term
UEL Club Workshop – Together as One 8 October 2014, Nyon
Impact of UEFA Competitions on Domestic performances
UEL Club Workshop – Together as One 8 October 2014, Nyon
UEL Club Workshop – Together as One 8 October 2014, Nyon
Early and late kick-off times
UEL Club Workshop – Together as One 8 October 2014, Nyon
Average % of stadia filled (group stage) / early - late K-O
100
90
80
70 62.76
55.45 60 53.66 52.17 53.31 54.52 52.14 51.10 Early kick-off 45.45 50 43.75 Late Kick-off
40
30
20
10
0 2009/10 2010/11 2011/12 2012/13 2013/14
UEL Club Workshop – Together as One 8 October 2014, Nyon
Average % of stadia filled (knock-out phase)/ early - late K-O
100
90
80 74.09 70.26 68.82 68.24 65.99 66.99 66.12 70 60.7 60 51.7 Early kick-off 46.45 50 Late kick-off
40
30
20
10
0 2009/10 2010/11 2011/12 2012/13 2013/14
UEL Club Workshop – Together as One 8 October 2014, Nyon
Additional assistant referees
8 October 2014, Nyon
UEL Club Workshop – Together as One
Average Penalties per maatvcherage amount of penalties per match
0.500 0.500
0.400 0.400
Group stage Knock-out phase 0.300 0.300
0.443 0.200 0.200
0.278 0.285 0.292 0.262 0.295 0.215 0.229 0.213 0.100 0.100 0.197 0.163 0.148
0.000 0.000 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14
UEL Club Workshop – Together as One 8 October 2014, Nyon
2015-18 cycle
The UEFA Europa League ranks among the most prestigious sporting competitions in the world and should continue to reinforce this position
What will change:
• Retain current format with a slight change to the access list to ensure a direct access for two participants from the first four UEFA Member Associations and one participant for the UEFA Member Association ranked five to twelve
• The UEFA Europa League winners will secure a spot in the UEFA Champions League play-offs as a minimum
UEL Club Workshop – Together as One 8 October 2014, Nyon
New access list
UEL Club Workshop – Together as One 8 October 2014, Nyon
Sporting appeal of the UEFA Europa League
• UEL Title Holder , as of this season, is qualified in UEFA Champions Leag ue • Minimum: UCL Play-offs
• In case of vacancy* in Group stage: UCL Group stage
(*UCL winner already qualified via domestic league to UC L)
• No more losing finalists of the domestic cup in the UEL Replaced by the next best team in the League (in case the domestic cup winner is qualified in UCL)
UEL Club Workshop – Together as On
Conclusion: portingSporting att rattractivenessacti vene ss of Uof E FUEFAA Europa Europa Le ague League is gro is w igrng owing
Enter in the Dy namicnamic proceessss :
8 October 2014, Nyon UEL Club Workshop – Together as One
2015-18 cycle
What will change:
• New commercial concept
o Full centralisation of sponsorship rights as of the group stage (complete stadium branding and dressing will be implemented at all 48 clubs) with normally: v One presenting sponsor which will become the main partner (MP) v Four official sponsors (OS) v One official supplier partner v Other option to be adopted depending on the successful sell of the main partner
• A particular attention should be given in terms of event delivery v To maximise quality and efficiency v To ensure a smooth transition with all the stakeholders involved in a match v To guarantee them no change to the high level of service they expect during match nights
UEL Club Workshop – Together as One 8 October 2014, Nyon
2015-18 cycle
What will change:
• Brand identity: to retain what is existing but to further reinforce and develop it
o Improvements to the UEFA Europa League logo
o New on and off air brand elements will be created