No. 166 UEFA YOUTH LEAGUE The finals return to Nyon No.166 • April 2017 No.166 THE SOCIAL TWO EX-PLAYERS TECHNICIAN RESPONSIBILITY JOIN UEFA Interview with Chelsea’s UEFA donates €100,000 Kessler and Stanković youth coach Adi Viveash to landmine victims take on advisory roles www.uefafoundation.org EDITORIAL FORMER PLAYERS HAVE A KEY ROLE TO PLAY IN THE DEVELOPMENT OF FOOTBALL ew have greater authority to talk about These two players have accumulated a football development than those who colossal amount of knowledge and valuable F have played the game at the highest experience not only in their professional possible level. Former professional players careers, but also when they were learning the have experienced at first hand policies that game as youngsters. I am pleased that they have influenced their careers and they are see it as a natural progression in their careers therefore in the best position to say what to join UEFA and to try to pass on their wisdom should and should not be done in regard to to future generations. football development. Investing in the next generation of footballers This is why I believe that it is crucial for UEFA is an absolute necessity in order to develop to have former players involved in the decision- players for the future. It is crucial that top-class making process and I am delighted that Nadine football education is provided at a very early Kessler and Dejan Stanković have both joined stage as this will enhance the technical level our organisation as football advisors. and abilities of those future professionals. Both players reached great heights during There is a possibility that in the future, more their playing careers. Nadine was a three-time former players could join UEFA to lend their UEFA Women’s Champions League winner and expertise. Their understanding of football as was named FIFA Women’s World Player of the a whole is crucial for the development of the Year and UEFA Best Women’s Player in Europe game across all levels and I look forward to in 2014. Her main roles will include helping to developing a fruitful relationship with oversee the development of women’s football them over the coming years. and the growth of women’s competitions. Nadine’s appointment shows UEFA’s commitment to developing the women’s game. This is one of my key objectives as UEFA president and as long as there is room for improvement, we will continue to raise the level and the profile of women’s football. Dejan, who won a UEFA Champions League title with FC Internazionale Milano and amassed over 100 caps for Serbia, will be responsible for working on dedicated UEFA projects as well as assisting UEFA national associations to develop Aleksander Čeferin talented youth players. UEFA President UEFA DIRECT • April 2017 – 03 CONTENTS 30 UEFA 14 FFF CONTENTS 6 The shirt in all its guises 18 UEFA Youth League A practical, commercial and sentimental At the end of April, Nyon plays host item, the football shirt is already many to the final round of the fourth UEFA things and is fast becoming a high-tech Youth League, featuring newcomers piece of kit. Salzburg in the last four. Official publication of the Union of European 12 41st Ordinary 20 The Technician Football Associations Adi Viveash, who coached Chelsea UEFA Congress Chief editor: Delegates from UEFA’s member to two UEFA Youth League titles, Emmanuel Deconche associations are meeting in Helsinki on talks to UEFA Direct about youth Deputy chief editor: team management. 5 April to elect members of the UEFA Dominique Maurer Executive Committee and FIFA Council, among other Congress business. External contributors: 30 Coupe de France Simon Hart (page 6) The French Cup is 100 years old Julien Hernandez (page 30) 14 Social responsibility and as popular as ever, thanks in Production: no small measure to the exploits of Touchline On behalf of UEFA, Sergio Ramos presented a cheque for €100,000 to amateur clubs. Printing: the International Committee of the Artgraphic Cavin CH-1422 Grandson Red Cross to help landmine victims in Afghanistan. 36 News from member Editorial deadline: associations 17 March 2017 Cover photos: 16 UEFA Futsal Cup FC Barcelona, SL Benfica, Ugra Yugorsk, Sporting CP, Inter FS Gepa Pictures, Real Madrid CF and Kairat Almaty are through to the final four in Kazakhstan. 04 – UEFA DIRECT • April 2017 THE TECHNICIANCONTENTS Getty Images 06 Inter FS 16 UEFA 20 UEFA DIRECT • April 2017 – 05 THE GAME THE LONG AND THE SHIRT OF IT Once a simple heavyweight jersey, the modern football shirt can be seen as a winning fusion of design, technology and commerce, but just where might the high-tech factor take the shirt in years to come? How times have changed: the plain shirts worn by René Vignal and Ian McPherson in a friendly between Racing Club Paris and Arsenal in 1950. Getty Images icture the scene. It is the UEFA Champions League final in 2037. On the pitch a defender is caught out by the opposition winger, falling to the turf as his Prival sprints away. A moment later the same defender loses another duel. It is the 65th minute. In the technical area, the coach glances at his team analyst as he scans the defender’s readings for the last five minutes: heart rate, perspiration, temperature, adrenaline and cortisol levels. This information, flashing up on the screen, arrives direct from a sensor embedded into the fabric of the player’s shirt. Another sensor in the same shirt tells the media high up in the stand behind that he has covered less ground Getty Images in the last five minutes than at any point in Until the 1950s, goalkeepers like Watford’s the preceding hour of the contest. Jim McLaren, ‘playing’ here in 1938, wore If this sounds far-fetched to you, woollen turtleneck sweaters. think again. The football shirt has been many things over the long stretch or spectator experience during a game of time since the first organised games via real-time sensor data.” in Victorian England in the 1870s – from Stammel goes on to speculate: “The simple, heavyweight jersey to sometimes shirt will be used for health-related garish fashion garment; from symbol information for the coach, for spectator of supporter devotion to source of enhancement during the match and for commercial revenue. additional promotions or fan enhancement A football shirt today, according to via display applications.” the manufacturers’ promises, can help keep a player cool. It can support muscles Two shirts a season and stimulate blood flow. It is lighter and Whatever the future brings, we have drier than ever before. And, in the view of already travelled far from the days when Christian Stammel, CEO of Munich-based a player had two shirts a season – one Wearable Technologies, it may not be too for cold winter afternoons and another long before it becomes even ‘smarter’. He for the warmer months of spring and foresees a future when football shirts can summer. This is how Sandro Mazzola, feed the wearer information via connected the great Italy and FC Internazionale fabrics incorporating digital technology. Milano forward, remembers it. Just two “Shirts with integrated bio-vital sensors shirts to wear all season – and neither are already available on the market,” especially comfortable. he explains. “The real-time tracking of “When I played, our shirts were made athletes during a game is actually more of very thick wool during winter and when a permission issue – the technology is it rained they really became a dead weight available and has to be implemented to carry,” he recounts. “In the summer we in a proper way. We could see in the wore lighter shirts instead but they usually future a big chance to enhance the visitor stuck to the body when you sweated.” Mazzola is talking about the 1960s, the “In the future, the shirt will decade before the evolution of the football be used for health-related shirt began to accelerate. Even at the 1970 information for the coach, FIFA World Cup in Mexico, he and his for spectator enhancement Azzurri team-mates ventured all the way to the final wearing shirts unmodified for during the match and for the different demands of high altitude, additional promotions or heat and humidity. “The texture of our fan enhancement via display shirt was the same,” Mazzola recalls. applications.” “Our shirts got very wet because of Christian Stammel the sweat and just wouldn’t dry, which CEO of Wearable Technologies obviously made them heavier.” UEFA DIRECT • April 2017 – 07 THE GAME By comparison with today, the shirts – appearing on Feyenoord’s jerseys at that time were not hugely different in 1970 and AFC Ajax’s in 1972. from those worn at the beginning of Sponsor logos gradually followed. the 20th century. During the intervening Viennese club FK Austria Wien blazed years, fashions had altered slightly – from a trail when they wore the emblem of laced crew necks to polo necks and on the Schwechater brewery on their shirts to V-necks. Shorts became shorter. In in 1966. Over the border in Germany, the 1950s shiny materials were used for it was in 1973 that the German Football the first time in the manufacture of shirts Association agreed to permit shirt – for instance, in 1954 Wolverhampton advertising, a decision taken shortly Wanderers FC, then champions of after TSV Eintracht Braunschweig England, wore satin jerseys which glowed had become the first German side with under the lights for their famous night- a sponsored shirt – in their case, bearing time friendly against the great Budapest the Jägermeister logo.