Communications & New Media Jan. 2017 I Vol. 31 No. 1

January 2017 | www.odwyerpr.com

Vol. 31. No. 1 Jan. 2017

EDITORIAL Six ways to prepare The year in review. for a crisis 6 22 Whether it’s a plaintiff’s lawsuit, Millennials SPOT a product recall or cyber attack, WORK discrimination a company’s good standing now Millennials place a high priority on faces more risks than ever. diversity in the workforce when 8 searching for jobs. CONSUMER-FACING CRISES THE responsibility for From data breaches to recalls, 10 fake news 24 consumer-facing companies face Consumers, lawmakers and tech a unique set of challenges when industry leaders debate who bears 9 it comes to crisis communications. the blame for the fake news phe- nomenon. Trump’s tried and true PR practices O’DWYER’S PR ‘FAILS’ OF Donald Trump’s tweets have the 2016 26 ability to rattle the cage of corpo- Wells Fargo, Samsung and Mylan rate America. top O’Dwyer’s “PR fails” of 2016. 10 Trump’s tweets: 16 www.odwyerpr.com Citizen journalism’s the impact impact ON CRISIS 26 Donald Trump drew upon some Daily, up-to-the-minute PR news Citizen journalism has had an enor- conventional PR thinking during his mous impact on a communication 12 presidential campaign. team’s ability to respond in a crisis. PEOPLE IN PR Troubleshooting a crisis plan 28 Having a plan in place is the first PROFILES OF CRISIS step in preparing for a crisis, but no 14 COMMUNICATIONS FIRMS strategy is foolproof. 30 360° VR: the future WASHINGTON of storytelling REPORT Why it’s important that PR agen- 16 40 cies incorporate 360° Virtual Real- EDITORIAL CALENDAR 2017 ity Video into their plans. columns January: Crisis Comms. / Buyer’s Guide When PR and legal February: Environmental & P.A. PROFESSIONAL DEVELOPMENT March: Food & Beverage team up Fraser Seitel April: Broadcast & Social Media PR pros and attorneys are seen as 38 two entities at odds, but it’s critical 18 May: PR Firm Rankings FINANCIAL MANAGEMENT June: Global & Multicultural for both parties to work jointly to Richard Goldstein navigate reputational threats. 39 July: Travel & Tourism August: Financial/I.R. September: Beauty & Fashion Getting caught with 2017 PR BUYER’S October: Healthcare & Medical your pants down GUIDE November: High-Tech Learning lessons from three of December: Entertainment & Sports 2016’s high-profile crises. 20 42

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EDITORIAL 2016 in review: Trump bypasses press, PR functions onald Trump’s successful tactic of communicating directly to the public via tweets and other means, almost never having a news conference, is a worrisome development both Dfor journalism and public relations. EDITOR-IN-CHIEF Both industries have lost lots of their powers in recent years. The number of reporters has Jack O’Dwyer shrunk along with ad revenues. Both Gallup and Pew put confidence in media around 20 per- [email protected] cent. It used to be in the ’70s. ASSOCIATE PUBLISHER Media that bet heavily on Clinton winning the presidency were red-faced when the results John O’Dwyer became known. New York Times publisher Arthur Sulzberger Jr. published a half-hearted apol- [email protected] ogy for the almost non-stop attacks on the Trump candidacy. The Times’ estimate that Clinton had an 84 percent chance of winning, made on the day of the election, resulted in some women SENIOR EDITOR thinking there was no need to vote. Jon Gingerich TheTimes is an example of media shrinkage. It is sub-leasing eight floors of its 52-story build- [email protected] ing at 620 Eighth Ave. between 40th and 41st streets. About 400 employees are affected. Hun- dreds of other employees have been laid off in recent years. The Times sold 21 floors of its space SENIOR EDITOR Greg Hazley in the building in 2009 for $225 million and leased it for 15 years. It could buy it back for $250 [email protected] million in 2019. The Times owns 58 percent of the building and Forest City, 42 percent. Tribune Media Co., Chicago, sold the Chicago Tribune and Los Angeles Times in 2014 and this ART DIRECTOR year sold the iconic Tribune Tower in Chicago and the Times building in L.A. after an employee David Kniazuk buyout program. PR/press relations may warm CONTRIBUTING EDITORS Signs that PR/press relations may warm up after being cool for decades appeared at the Insti- Fraser Seitel tute for PR dinner Nov. 30. Richard Goldstein Patrick Ford, Burson-Marsteller executive and recipient of the Alexander Hamilton Medal of IPR, said the “most important role” of PR people is to “focus as much or more on behavior as EDITORIAL ASSISTANTS & RESEARCH we do on words.” Benjamin Abraham Among those listening was Tina McCorkindale, president of IPR who herself has said effec- Jane Landers tive communications requires that people talk to each other, even if they disagree. She calls this “dialogic looping.” ADVERTISING SALES The same advice was given at the dinner by Distinguished Lecturer Geoff Colvin, Fortune John O’Dwyer editor-at-large, who spoke about the importance of face-to-face communications. Certain parts Advertising Sales Manager of the brain “light up” when people are facing each other but are inactive when they talk to each [email protected] other without being F2F, he said, quoting research. PR availability is needed This reminded us of what Harold Burson said in accepting the PRSA Foundation’s Paladin O’Dwyer’s is published monthly for $60.00 a year ($7.00 a single issue) by the award for courage in communications in 2012. PR, according to Burson, has four duties: to J.R. O’Dwyer Co., Inc. listen; to be the corporate conscience; communicate, including answering questions and serve 271 Madison Ave., #600 as “ombudsman” representing the public’s interest to companies. New York, NY 10016. Our wish list for 2017 is that corporate and association PR people reach out to the press and (212) 679-2471 Fax: (212) 683-2750. not wait for the press to call them. Emails and phones of press contacts should be on websites rather than boxes where questions can be submitted. PR groups including PRSA, IABC and the © Copyright 2016 J.R. O’Dwyer Co., Inc. Arthur W. Page Society should open their membership lists to the press. PRSA and IABC used to publish their lists. Reporters should be able to join PRSA. One reason for the decline in the influence of the press is that it has become hard for report- Other Publications: ers to prize any facts out of companies and institutions. Press conferences and interviews with CEOs and other top execs have about vanished. Much of reporting today is combing official www.odwyerpr.com records, “data-mining.” Breaking news, commentary, useful data- PR professors, who have replaced PR firms and corporations as the dominant element in bases and more. PRSA, can lead such reforms if they wish. They must erase the bogus designation of APR from O’Dwyer’s Newsletter the Society’s governance structure. Despite a move to do that led by Richard Edelman, Art Ste- An six-page weekly with general PR vens and Dave Rickey in 2010, the 2017 board will have 16 APRs and one non-APR. news, media appointments and placement Cision surprises opportunities. Cision, which owns PR Newswire, Vocus and Gorkana, with annual revenues reaching $630 O’Dwyer’s Directory of PR Firms million, emerged as the largest PR services company. Kevin Akeroyd, Senior VP of Oracle, Listings of more than 1,250 PR firms joined as CEO, succeeding Peter Granat, who becomes Chairman of the Chicago-based com- throughout the U.S. and abroad. pany. Cision unveiled an integrated platform titled the Cision Communication Cloud that inte- O’Dwyer’s PR Buyer’s Guide grates earned media with paid and owned channels into a single platform, allowing communi- Products and services for the PR industry cation pros better insights and the ability to establish a stronger multichannel content strategy. in 50 categories. Users can monitor trending topics with access to millions of news stories across online, print, jobs.odwyerpr.com broadcast and social channels. It also provides content management and media outreach per- O’Dwyer’s online job center has help formance tools that allow users to target and engage audiences and influencer communities, wanted ads and hosts resume postings. leading them to make better real-time decisions.  — Jack O’Dwyer

6 JANUARY 2017 | WWW.ODWYERPR.COM

MEDIA REPORT Millennials more likely to spot workplace discrimination Millennials value the role diversity plays in the workplace, and place a high priority on this factor when searching for prospective jobs. involved racial or ethnic discrimination, By Jon Gingerich followed by gender discrimination and age discrimination. iversity’s role in the workplace main- cussing issues related to workplace diversity The study suggests Millennials are sig- tains a far higher priority among and inclusion than members of the Gen X nificantly more likely to be attuned to these DMillennials than older generations, (57 percent) and Baby Boomer (54 percent) behaviors, as this demographic statistically and members of this demographic place a generations. reported far higher occurrences of discrimi- premium on this factor when searching for When it comes to the prevailing reasons natory incidents than older generations. In- prospective jobs, according to a December why workplace diversity was important, all cidents of racial discrimination, for example, report issued by Weber Shandwick and the three generations listed diversity’s role in was noticed by 27 percent of Millennials, Institute for Public Relations. making a workplace a generally better en- versus 21 percent of GenXers and 14 percent Millennials now comprise more than a vironment among their top reasons. Mil- of Baby Boomers. 23 percent of Millennial third of all employed Americans, and this lennials and GenXers also widely claimed respondents said they’ve witnessed gender year surpassed GenXers as the most repre- that diversity increases opportunities for all discrimination in the workplace, versus 16 sented demographic in the U.S. workforce, employees. However, GenXers and Boomers percent of GenXers and 13 percent of Baby according to a recent Pew Research Center also listed outside pressure and a need to im- Boomers. 22 percent of Millennials polled analysis of U.S. Census Bureau data. prove a company’s reputation as important said they’ve seen age discrimination in their Nearly half — 47 percent — of this gen- reasons for workplace diversity. Millennials, place of employment, versus 15 percent of eration said they consider diversity and in- on the other hand, also cited the notion that GenXers and 16 percent of Baby Boomers. clusion to be important criterion when con- diversity improves employee morale. The study also found that fewer than half sidering potential employers, significantly Research also found that nearly six out of of all U.S. employees — 44 percent — believe higher than Gen X (33 percent) and Baby every 10 U.S. employees (58 percent) have their employer is doing a good job commu- Boomer (37 percent) job seekers. The study witnessed some form of discrimination nicating workplace diversity and inclusion also found that far more Millennials (64 or bias in the workplace. According to the goals. percent) claimed they were comfortable dis- study, the most common of these incidents On the other hand, about a third of all re- spondents — 34 percent — said they actually experience more diversity at their jobs than in their personal lives. Interestingly enough, Millennials were more likely to agree with this statement — 36 percent — suggesting a greater disparity exists among this gen- eration when it comes to the values they’re exposed to at work in contrast to what they experience elsewhere. Moreover, a wider margin of employed Millennials — 53 per- cent — said they considered their workplace to be “very diverse,” compared to only 46 percent of GenXers and 54 percent of Baby Boomers. 

Media brief FCC’s Wheeler to step down Federal Communications Commission Chairman Tom Wheeler announced in December that he plans to step down from his post. Wheeler’s resignation becomes effective January 20, the day Donald Trump is sworn in as the 45th President. Wheeler, a former telecommunications lobbyist, was appointed the FCC’s 31st Chairman in 2013, succeeding former Chairman Julius Genachowski, who is now sta- tioned at private equity giant The Carlyle Group. Prior to becoming the nation’s top telecom regu- lator, Wheeler was Managing Director at venture capital firm Core Capital Partners. He was also previ- ously President of the National Cable & Telecommu- nications Association and President and CEO of the Cellular Telecommunications & Internet Association.

8 JANUARY 2017 | WWW.ODWYERPR.COM Millennials more likely to spot workplace discrimination Ad industry, consumers debate responsibility for fake news

The growing controversy surrounding fake news has consumers, lawmakers and tech industry leaders debating who bears the Co-Founder Mark Zuckerberg, who previ- blame and ultimately the responsibility for policing the spread of ously trivialized the role a phalanx of fake phony content over the Internet. news content pouring through his network could have played in influencing the elec- tion, seems to have buckled to pressure. By Jon Gingerich Facebook in November banned phony sites n epidemic of web outlets deliberate- sponsibility on social media companies (21 from using the company’s advertising net- ly peddling misinformation that cir- percent, versus 17 percent of Republicans). work to generate revenue, and the same Aculates across blogs and social media Interestingly enough, the survey also month announced it is now mulling over channels has now been blamed for every- found a clear majority of Americans are ways it can limit the amount of false infor- thing from the outcome of the Presidential open to the prospect of tech companies mation being shared on the social media election to a December attack on a Wash- censoring fake news, with 71 percent claim- site, avenues that may include third-party ington, D.C. Pizzeria erroneously linked to ing it would be appropriate for Google to verification services and new automated a child-abuse ring. remove this content, 71 percent stating it detection tools. While U.S. consumers, lawmakers and would be permissible for Facebook and A May Pew Research Center survey found tech leaders seem to agree that the fake Twitter to do so, and 67 percent saying web that 62 percent of U.S. adults get their news news phenomenon is a problem, a debate service providers should outright ban its from social media and two-thirds of Face- wages on regarding what should be done circulation. book users (67 percent) use that site as a about it and who should be responsible for Fake news becomes brand pariah news source, which accounts for about 44 policing this content. A rise in spurious news outlets is also stir- percent of the general U.S. population.  A recent survey from digital politics and ring panic among brands that are now look- policy outlet The Morning Consult under- ing for ways to potentially vet their content PR brief scores the prevalence of specious content from appearing on sites offering deceptive on the web today. About half (49 percent) or misrepresentative information. W20 Group acquires Sentient of respondents polled said they’re exposed A December 8 Wall Street Journal report Interactive to fake news through Facebook or Twitter detailed some of the many well-known on a daily basis, and more than two-thirds brands that are now appearing — and un- Continuing a restless wave of agency acquisitions this year, marketing and communications network (69 percent) admitted reading a news story knowingly, helping fund — these fringe W2O Group has acquired Morristown, NJ-based digi- which they later discovered was phony. sites, in an ad buying climate where mar- tal marketing shop Sentient Interactive. When it comes to who bears the respon- keting content now appears on sites not Sentient specializes in digital marketing, strategy, sibility in preventing the spread of phony because companies placed them there, but media management and SEO, as well as web design and development for clients in the healthcare, con- news content, however, Americans appear based solely on consumers’ browsing histo- sumer, financial services and e-commerce sectors. divided. The Morning Consult survey re- ry or demographics. The full-service agency, which staffs more than 50 ported that 67 percent of respondents lay Given the recent popularity of program- and maintains a second office in NewY ork, was the responsibility for policing fake news on matic media buying, where the placement founded in 2008 by Partners Adam Cossman, Jeff search engines such as Google, but almost of display ads is entirely automated, it can Rohwer and Walter Stevenson. Cossman serves as President, while Stevenson is Chief Operating Officer the same number (66 percent) believe the be difficult for advertisers to know where and Rohwer leads strategy. person reading the news bears that duty, their ads will appear, or if they’re being Sentient plans to maintain its brand identity in light followed by social media sites like Face- featured on sites alongside phony content. of the acquisition. The agency will also maintain its book and Twitter (63 percent) and the fed- According to September findings by digital Morristown office, while its New York team will move into W2O’s existing Financial District location. eral government (56 percent). market research company eMarketer, U.S. In addition to maintaining the president title at Regarding what party bears the most programmatic display ad spending could Sentient, Cossman will now also serve as W2O chief responsibility for ensuring this content top $25 billion by the end of this year. digital officer and will focus on integrating his agen- doesn’t spread, 24 percent said the obliga- While the public at present seems unable cy’s digital strategy and assets with W2O’s media, tion falls on the shoulders of the person to arrive at an agreement regarding who engagement and creative services capabilities and proprietary platforms. Stevenson and Rohwer also reading the news, followed by social media should be responsible for addressing the maintain their Sentient titles while broadening their sites (17 percent), the federal government fake news phenomenon, in the private sec- roles within W2O Group, with Stevenson serving (14 percent), web service providers (10 per- tor the consensus appears discreetly clear: as Managing Director of Digital Ops and Rohwer as cent) and search engines (9 percent). leaders in the tech industry should be do- Managing Director of Digital Strategy. “It’s not every day that you get to combine two The Morning Consult survey, which ing something to mitigate how this content companies that are so complementary and who polled more than 1,000 adults online in ear- is shared, at least in the search engines and truly make the one-plus-one-equals-three equation a ly December, also suggested political corol- sites that direct much of the traffic to these reality,” Cossman told O’Dwyer’s. laries in respondents’ answers: the survey bogus sites. W20 this year has been in the midst of an acquisi- found that those identifying as Republican Google in November announced it would tion splurge. The tech-focused independent network, which owns agencies Brewlife, Twist Mktg and WCG, were more likely to cite the person read- take steps that would prevent sites offering in September acquired Wilmington, NC-based life ing fake news as responsible for ensuring false or deceptive content from generating sciences PR agency Pure Communications and in No- others aren’t exposed it (25 percent, versus revenue through the company’s ad-selling vember bought New Hope, PA-based digital market- 20 percent of Democrats); Democrats, by services. ing firm Marketeching Solutions. contrast, were more likely to place the re- Facebook Chairman, CEO and

WWW.ODWYERPR.COM | JANUARY 2017 9 FEATURE Wells Fargo, Samsung, Mylan top O’Dwyer’s PR ‘fails’ for 2016

Wells Fargo, Samsung and Mylan are a few of our contenders for ly, his words weren’t exactly ameliorative. O’Dwyer’s top “PR fails” of 2016. Called by some a “case study in how not to handle a crisis,” the South African-born By Jon Gingerich business magnate, who was the visionary Wells Fargo defrauds customers Samsung’s brand goes up in flames behind PayPal and aerospace manufactur- Wells Fargo Bank in September was em- Samsung in August released its flagship er SpaceX, penned a eulogy for Brown that broiled in a firestorm of controversy after Galaxy Note 7 smartphone to much fanfare, read more like a rant and spent more time federal and local regulators slapped the San breaking the Seoul-based company’s pre-or- defending the company than memorializ- Francisco-headquartered institution with der records in many parts of the world. A ing the employee who’d died. Noting that a massive enforcement action over “wide- scant few weeks later, however, reports be- Brown’s death was the first in the company’s spread unlawful sales practices.” As it turns gan circulating that the smartphones were 130 million testing miles, Musk later tweet- out, thousands of the company’s employ- literally catching fire. Believing a manufac- ed that: “1.3 million people die a year in car ees nationwide had for years established turing defect in the phone’s batteries was accidents. Yet, 1 person dies in a Tesla on millions of fake deposit and credit card ac- the culprit, the world’s largest mobile phone autopilot and people decry driverless cars counts in customers’ names without their maker suspended Note 7 sales, announced as unsafe.” Musk’s public reaction had the consent as a means of boosting employees’ a voluntary recall and said it would replace unintended consequence of trivializing his sales figures, in many cases billing custom- customers’ batteries. employee’s death and making the incident ers for financial services they never autho- all about his company, as if that’s any way to rized. save a brand’s reputation. Fines totaling more than $185 million It wasn’t until September when Musk were levied at the bank in September by the rolled back some of his comments and not- Consumer Financial Protection Bureau — Incidents of combustion continued with ed that improvements in Tesla’s autopilot the heftiest in that U.S. government agency’s the replacement devices, however, and a technology likely would have prevented the history — including fines from the City At- month later the brand finally decided to fatal crash in Florida. Meanwhile, it was re- torney of Los Angeles and the Office of the recall all Galaxy Note 7s worldwide and ported that Tesla was being investigated by Comptroller of the Currency. Wells Fargo permanently discontinue their production. the U.S. Securities and Exchange Commis- was also forced to pay full remediation to Samsung had thus far still been unclear sion regarding whether the company failed customers who incurred fees for financial communicating with the public whether the to disclose the fatal crash to investors in a products and services sold to them without now-discontinued devices were safe to use formal regulatory filing, with Fortune re- their knowledge. or not, and as a result failed to manage its porting that Tesla had sold more than $2 bil- The CFPB cited Wells Fargo’s high-pres- messaging and stay ahead of the crisis un- lion worth of new shares to investors before sure sales culture, where branch employees til it was too late. In the meantime, several news of the accident had been announced. were encouraged to cross-sell an array of countries banned the phone outright, and Microsoft’s hate-mongering Twitter bot financial products to customers, coupled the Federal Aviation Administration had The technology and research teams at with a lack of oversight, in setting the stage barred the Note 7 from being taken aboard Microsoft, working in conjunction with its for the illicit activity. An internal review any U.S. aircraft, a bad mark against a brand Bing team, in March debuted AI chatbot of five years’ worth of banking deposit ac- if there ever was one. Tay, the tech giant’s latest innovation fo- counts conducted by Wells Fargo resulted Samsung in November also announced cused on how technology can better interact in the bank firing more than 5,000 employ- that it was initiating a second recall, this with people and understand human speech. ees as a result of its findings. The bank also time involving 2.8 million of its top-loading Billed as “the AI with zero chill,” Tay was discovered more than 10,000 cases of cus- washing machines, some of which have re- outfitted with a Twitter account and pro- tomers being billed for services they never portedly exploded. grammed to interact with other users on asked for, accounting Tesla’s crash course in crisis messaging the microblogging site, mimicking words for fees totaling more Electric car maker Tesla Motors was and language patterns. The bot was de- than $2.6 million. poised to have a great year, having just un- signed to improve its communication skills After weeks-long veiled its latest vehicle, the Model 3 sedan. as its interactions grow, ideally becoming cries for his ouster Unfortunately, that announcement was more natural sounding over time and bet- from the public, Wells quickly overshadowed by the news in June ter equipped to understand conversational Fargo Chairman and that Tesla driver Joshua Brown had been language. CEO John Stumpf — killed a month earlier in Florida, when his It took less than 24 hours for society to whose brutal verbal takedown before a Tesla Model S collided on a public highway corrupt the bot, as Tay quickly became the Senate Banking Committee hearing became with a tractor-trailer while Brown was al- _ Continued on next page a YouTube favorite — announced his resig- legedly using the car’s much-heralded auto- nation from the company and board in Oc- pilot technology. tober. He was succeeded by President and In the aftermath of the accident — which COO Timothy J. Sloan, an effete move seen prompted an investigation by the Nation- as inadequate by many, as Wells Fargo es- al Highway Traffic Safety Administration sentially retains the same leadership — mi- — Tesla Motors boss Elon Musk did what nus Stumpf — that took the bank down this many senior executives do in times of cri- path to begin with. sis: he turned to the Internet. Unfortunate-

10 JANUARY 2017 | WWW.ODWYERPR.COM Internet’s id and soon began issuing a series the cost — and pain — of traditional diag- Like Samsung, it wasn’t until this late Wells Fargo, Samsung, Mylan top O’Dwyer’s PR ‘fails’ for 2016 of racist and sexist tweets, which memora- nostics tests. development that Ikea finally shifted into ble quotables such as “Bush did 9/11 and When the Wall Street Journal last year crisis mode, and in June announced that it Hitler would have done a better job than the reported on an extensive investigation that was recalling 29 million chests and dress- monkey we have now.” questioned the accuracy of its technolo- ers, and said it would give full refunds to Microsoft quickly found itself deleting gy, however, the Palo Alto-based company customers that purchased the Malm be- some of Tay’s more inflammatory tweets, became the subject of probes from federal tween 2002 and 2016 (the company also claiming in a March 25 statement that the regulators. set up a program where Ikea would pick up bot had been the victim of a “coordinated The Centers for Medicare and Medicaid the dressers from customers’ homes). The attack by a subset of people” that “exploit- Services levied a series of harsh sanctions 2016 recall announcement resulted in mas- ed a vulnerability in Tay.” Microsoft then against the start-up, revoking Theranos’ sive media coverage. Arguably, it’s what the suspended Tay’s Twitter account for adjust- CLIA certificate and prohibiting its owners multinational retailer should have done ments before taking if offline entirely several from operating a lab for two years. In its several years ago. days later. findings, the CMS concluded that Theranos’ A ‘Democratic’ National Committee? Mylan gouges customers blood tests “pose immediate jeopardy to pa- Democracy, as it turns out, isn’t the Pharmaceutical company Mylan, which tient health and safety.” Democratic National Committee’s strong sells popular emergency allergy treatment suit. After a primary/caucus cycle that EpiPen, has maintained a virtual grip on highlighted horrible inefficiencies, leaked the epinephrine autoinjector market for a emails later revealed outright corruption decade, accounting for about 90 percent of in the DNC’s ranks, where party members the devices sold ever since it acquired the colluded to push its preferred “brand,” Hil- right to market and distribute the life-saving The embattled health tech company in lary Clinton, through the delegate selection products from Merck. October announced it would close its lab process to become the party’s choice over EpiPen sales in 2015 accounted for $1.5 operations, lay off 350 employees — about Bernie Sanders. billion, about 40 percent of Mylan’s profits, 40 percent of its workforce — and shift its Perhaps it’s an unpopular opinion, but it’s and since 2009 the company has continual- focus to the creation of miniature medical also the truth: Clinton is a terrible brand ly raised the price of the devices. When the testing devices. Then, in November, Thera- with far too much baggage, and throughout price for a two-pack of EpiPens skyrocketed nos pharmacy partner Walgreens filed suit the election, she was always just one crisis this year by nearly $150 without warning against the company in a federal court for away from implosion. She was so bad, in — accounting for an overall increase of 400 breach of contract, allegations which Ther- fact, that Donald Trump managed to beat percent in the past 10 years — the outrage anos has disputed. The diagnostics compa- her. The Russians weren’t responsible for the was palpable, especially considering the ny is also now under investigation by the fact that Clinton received six million fewer product’s primary users are children. Securities and Exchange Commission for votes than Obama in 2012. FBI Director Headlines were rife with accusations of allegedly misleading investors and govern- James Comey isn’t to blame for the fact that price gouging, and Mylan’s stocks — and ment officials about its technology. Clinton barely campaigned in Democrat- reputation — plummeted precipitously as a Ikea issues delayed recall ic strongholds like Wisconsin, costing her result. To make matters worse, media out- In February 2014, a two-year-old boy crucial Rustbelt votes that have gone blue lets then began reporting that Mylan CEO from West Chester, PA died after a six-draw- without fail for the last three decades. Julian Heather Bresch had given herself a multi- er Ikea Malm chest tipped over and pinned Assange isn’t the reason Clinton didn’t fol- million dollar raise the year prior. him against a bed. Four months later, a low the proper The company was quick to respond, with three-drawer version of the same chest was procedure for Bresch hitting the TV circuit in an apolo- responsible for killing another two-year- setting up her gy tour of celebrity proportions. Mylan at- old boy in Snohomish, WA. email account tempted amends by introducing a less-ex- Terrible as the news was, the deaths when she was pensive but identical generic autoinjector prompted the Swedish furniture giant to Secretary of product, and when this didn’t seem to move issue little more than a mere warning, in- State. the needle, the company in August said it forming the public that a line of its chests If Democrats would double the eligibility for its patient and dressers weren’t stable if left unan- want to win an- assistance program, thereby eliminating chored to a wall. The company also of- other election, out-of-pocket costs for the uninsured, as fered free wall-mounting kits to customers maybe pick a well as reducing out-of-pocket patient costs that requested them. Both announcements candidate next by 50 percent for the EpiPen through the use went notably unpublicized. time who isn’t wildly unpopular and of a savings card. Then came the news that more than a seen by overwhelming number of Ameri- The PR salvo didn’t put an end to Mylan’s dozen additional tip-over incidents had oc- cans as dishonest and untrustworthy. May- problems. Aside from a lingering deficit of curred, including a 2016 incident in which be pick a candidate next time who isn’t consumer trust, the U.S. Department of Jus- a two-year- under investigation by the FBI. Maybe pick tice opened an investigation into whether old boy from a candidate that people are genuinely excit- the company had committed fraud by mis- Apple Val- ed about, someone who actually promises classifying the EpiPen under the Medicaid ley, MN died something aside from being an alternative Drug Rebate Program. after a Malm to the other candidate. Maybe listen to your Theranos’ bad blood with regulators chest fell on party’s members for once. With Clinton, Blood-testing company Theranos is best top of him the DNC made the classic PR mistake of known for its innovative fingerstick tech- (it has since been reported that a fourth overpromising and underdelivering. Now nology, which draws a pinprick sample of child was killed by a falling Malm dresser the rest of us have four years to mull over blood from a patient’s hand at a fraction of in 2011). that decision. 

WWW.ODWYERPR.COM | JANUARY 2017 11 FEATURE Citizen journalism’s impact on crisis management

Technology has empowered an entire generation to take an active role in sharing news, and this trend has had an enormous impact on a communication team’s ability to respond quickly in a crisis.

By Brian Ellis

ne need only catch a breaking news company needs to be prepared to respond the issue. event to see citizen journalism’s dra- has shifted from hours to minutes. The documents not only give them a head Omatic impact on today’s society. Unfortunately, far too many CEOs aren’t start in speeding up their response, but they When a young man rammed his car ready to respond that rapidly. Through Pa- also provide a level of confidence to senior into a gathering of students at The Ohio dillaCRT’s Crisis IQ tool, we recently gath- leadership that you have a plan of action to State University and then started attack- ered data on 75 organizations from multiple address the threat. ing people with a knife, Facebook posts industries about their ability to respond Utilize social channels to tell your story showing students barricading themselves quickly to a crisis situation. While today’s digital tools can accelerate in classrooms were on the air within the The results were humbling: the spread of news, they first news cycle. Some of the first up-close 42 percent of respondents had never or also create opportuni- images from the crime scene were taken by rarely practiced their crisis response plan. ties to take your story students posting pictures on their social Only 18 percent believed they would be directly to the consumer channels. able to have an approved statement ready to instead of depending on Bystander videos of recent police shoot- go within the first 30 minutes. others to tell your story. ings of unarmed suspects have placed Fewer than 30 percent noted that they We recommend that law enforcement organizations across the were prepared to respond on social media companies develop dark country under a microscope of media within 15 minutes. sites on at least their scrutiny. News organizations like CNN Far too many organizations are choosing number one threat so are even offering viewers advice on how to to wing it in an era where social media and they can launch a web- Brian Ellis participate: digital platforms can spread misinforma- site dedicated to the is- “Once you’re in a safe place, you can get tion like wildfire. While social media trends sue within the first hour. At first, these sites your story to us by posting on Twitter, Ins- and technology can certainly create chal- focus on the actions and plans you have in tagram or Facebook with the hashtag #CN- lenges, they also create opportunities for the place to address the issue including imag- NiReport.” company that is prepared to take advantage es and videos that can be shared on social The shifting landscape is also impacted by of them. It simply requires a different mind- platforms. the way consumers get their news. Accord- set to managing a crisis, one that demands For instance, in cases regarding product ing to a 2016 study from the Pew Research a willingness to play offense rather than de- recalls, the website may discuss the organi- Institute, 62 percent of adults get news on fense. zation’s quality control efforts, include video social media, up from 49 percent in 2012. The explosion of the internet and new of the production process and cover steps Online channels have now surpassed both technology platforms have created a need the company takes to ensure a safe supply radio and print as the preferred channel for for an endless stream of content. That is chain. news among Americans. With 72 percent of especially true during a crisis event. With Leverage your own citizen journalists the U.S. population carrying smartphones, a demand to fill time or space, journalists One of the great values of having strong technology is now enabling consumers to will jump on any speck of new information social media platforms is the benefit of access news no matter where they are, any so they can demonstrate that they are first fans defending your brand in a crisis. After time of day. or have the “latest” information. This cre- devastating tornados slammed Tuscaloosa, That technology also has empowered a ates an opportunity for those in the eye of Alabama Power encouraged their followers new generation to take a more active role the storm to feed that beast with informa- to post images of their crews working day in sharing news. I often remind CEOs that tion and images that guide the story down a and night to restore power to counter crit- at this very moment, dozens of citizen jour- more accurate path. ics complaining that it was taking too long. nalists are walking their office halls waiting The key is you have to be ready before the Within a few hours, pictures were popping for their 15 seconds of fame. crisis strikes. All it takes is to follow three up from across the region featuring positive As some organizations have discovered simple steps: comments from customers about the sac- the hard way, this trend has a tremendous Message for your primary threats now rifices the crews were making to turn the impact on a crisis team’s ability to respond Every organization that I have worked lights back on. to an emerging crisis. Today’s digital plat- with already knows the primary threats Another advantage of playing offense in forms enable citizen journalists to report facing the company. Very few of them have a crisis situation is the ability to quickly “live from the scene” faster than news orga- taken that information and acted upon it counter misinformation caused by the citi- nizations can arrive on the scene. from a communications perspective. zen journalist. They have also opened a pathway for some We counsel our clients to create issues pa- With the right digital tools in place, your to spread fake news to further their cause. pers that identify the preventative steps tak- team will have the ability to offer a different Social platforms provide unfiltered access en to mitigate the risk, the high-level action perspective based on fact, not fiction. to breaking news events in a fashion never steps to address the situation, as well as the Brian Ellis is Executive Vice President of experienced before. The speed in which a key messages that we would use to address PadillaCRT. 

12 JANUARY 2017 | WWW.ODWYERPR.COM

FEATURE Unseen risk: troubleshooting a crisis plan Having a plan in place is the first step in preparing for a crisis, but no strategy is foolproof, and even experienced communicators can get rattled when their organization faces reputational threats and phones start ringing off the hook. By Travis Taylor et’s face it: your crisis communications by-step to identify weaknesses and gaps in claims you make about your products and plan is inadequate. Sure, you have a doc- the plan. Crisis drills and simulations will fa- services — are consistent, accurate and up- Lument gathering dust on a bookshelf or miliarize crisis team members with the plan to-date. somewhere in a seldom-used file folder. Or and keep potential scenarios top-of-mind. Be ready to show, not just tell maybe that plan follows a generic template Cut the fluff The obvious is not always so obvious in a you found online. Or maybe you don’t have Many crisis plans, especially older ones, crisis. A high-profile crisis will immediately one. You can still do something about it and are more like textbooks than guides. No one call your credibility into you should … before the you-know-what will absorb it cover-to-cover, so include only question, so you can- hits the fan. the most critical information, forms, check- not assume people will Sudden cardiac arrest is a leading cause lists and templates to allow team members see your point of view. of death, yet many CPR-trained bystanders to get what they need instantly, without Even if you were do- forget what to do and panic when they could hunting for it. Do you really need that in- ing what you’ve always be providing life-saving support. Having a troductory letter from the CEO on page 1? done when the crisis hit, plan in place is the first step in preparing for Cut the fluff. and you have a strong a crisis, but it’s worthless if you don’t use it. Don’t wait for bad news to act record of safety, quality, Address the following issues to help ensure Every crisis has possible story extensions etc., make sure you can your crisis response safeguards your organi- that keep the story alive through multiple explain how your ap- Travis Taylor zation’s reputation. news cycles. It’s critical to identify emerging proach is the right one “Trust fall” when no one’s there story extensions early on and adjust your — unless it’s not. You The most important part of an effective strategy and messaging to keep the sto- might need to show, not just tell, audiences, crisis plan isn’t in the plan at all — it’s or- ry from being prolonged unnecessarily. If including media, why your actions had mer- ganizational buy-in. Everyone on your crisis you don’t act, the situation will worsen and it. You’ll likely have people come out of no- response team should have a firm under- could affect your organization in unexpect- where, speculating about what you should standing of the plan, specifically including ed ways. Anticipate the additional attention have done differently. their individual roles and responsibilities. by considering other “soft spots” in your or- Track and adapt And don’t leave out board members; they ganization and work to address them. Many organizations lack social media re- might need to play a critical part in the re- One size does not fit all sponse guidelines for a crisis or the ability to sponse. No one can resolve a crisis by him- Every crisis is different. Plan for the most recognize potential crisis scenario “triggers” or herself. Teamwork is essential, and de- likely scenarios you’re facing and keep on social media. However, even plans that cisive leadership will keep you from losing building them out as you run through sim- cover social media may lack processes for lis- those precious first moments of a crisis. If ulations. When crunch-time hits, it’s all but tening and guidelines for adapting strategy your team is not prepared now, you’ll regret impossible to think creatively and state your and tactics as required by evolving conver- it later. position as gracefully as you can when not sations. Whether or not your crisis erupts on Theory versus reality under fire. Do the hard work in advance, social media, tracking conversations about Even if the crisis response team is aware then tailor it to the specifics when the crisis the crisis will help identify new develop- of the plan and can access it, the plan can rears its ugly head. ments and potential story extensions before easily fall far short of what it should do. The Don’t be a glutton for punishment they spike additional coverage. This will al- main reason for this is a lack of rehearsal. At If you followed your plan and the crisis low you to adjust course and limit damage. a minimum, the entire crisis response team still clobbered you, would you follow that Let your values be your compass should walk through crisis scenarios step- plan the same way next time? Of course Unanticipated crises are more challenging not, but if you wait too long after a crisis to to address. You may not have any messaging PR brief update the plan, you’ll lose a lot of the con- or templates developed to handle them, but Lewis opens NYC outpost text and nuances. Meet with the entire team it’s important to stay true to your mission within days or weeks, not months, while the and values and refer to a set of guidelines or Lewis has widened its east coast footprint with the addition of a new location in New York City. details are still fresh in everyone’s memory, principles on which to base decision-mak- The San Francisco-based tech agency’s new SoHo lest you get clobbered again. ing in any crisis. Always remember that digs accounts for Lewis’ fifth U.S. location and 28th Conduct messaging tune-ups public welfare is the first priority. global office. In a crisis, it’s surprising how easily orga- Even experienced communicators can get The agency said its Big Apple outpost would com- plement Lewis’ marketing services and research divi- nizations can stray from the brand promise rattled when the phones are ringing off the sions based in Boston and Washington D.C. and reputation they have painstakingly built. hook and social media is running amok. No “The timing was perfect because we had several Employee turnover, cutbacks, new vendors, crisis communications plan is foolproof, employees that wanted to locate to New York and we market changes, organizational growth and but if you treat it as an evolving document also have some clients in New York so it made sense lax enforcement and training can all create and gain the ongoing involvement of your to open it now,” Stephen Corsi, Lewis US Executive VP, told O’Dwyer’s. a disconnect between how your audiences crisis team, you will have a leg up when the Corsi, who joined the firm in 2012, was tapped to view you and how you’re operating. Assess crisis hits. lead the Lewis’ U.S. operations earlier this year. changes to your risk profile and make sure Travis Taylor is Executive Vice President of your communications — especially any Fineman PR in San Francisco. 

14 JANUARY 2017 | WWW.ODWYERPR.COM

FEATURE 360° Virtual Reality: the future of storytelling

360° Virtual Reality Video is the latest trend peaking interest amongst consumers, brands and media organizations. Here’s why it’s important that PR agencies incorporate VR into their communications plans for 2017. By Ivan Ristic t’s no surprise that Virtual Reality is a lions of views on YouTube. is an activity more suited for a video pro- hot rising topic for consumers. 2016 was Since launching in September 2015, Face- duction and digital agency. The beauty of Ialways pegged as the year for the emer- book 360° has become a compelling mode 360° Virtual Reality videos is that they can gence of VR and that is certainly how it will of story-telling for publishers and creators, be created by anyone, with relative ease. be remembered, but the more interesting with people watching more than 1 million As PR professionals, we are the expert development is how brands will leverage hours of immersive video from over 20,000 story tellers, it’s what 360° VR experiences to engage with their uploaded VR videos on the platform. For we do for a living. We target customers. comparison’s sake, Google is witnessing the need to view VR as a This is likely going to be a key focus area same soaring response with viewers watch- new medium for de- for clients as they start developing their ing over 350,000 hours of YouTube videos livering our clients 2017 marketing plans, and it’s not just dig- in VR, using Google Cardboard. message to their stake- ital and video production agencies that can One of the main reasons that brands are holders, however I am reap the rewards of this trend: there is a sig- taking notice of VR as a story-telling plat- sure most agencies nificant role for PR firms in delivering im- form is because it is not just Millennials would be reluctant to pactful 360° Virtual Reality content as part that are clocking up the views, according incorporate VR into Ivan Ristic of their communication activities. to eMarketer, in addition to the 80 percent their communications The content is all around us of Generation Z internet users that are in- planning due to a lack of experience with Tech companies have had an important terested in virtual reality videos, 64 percent developing video content. part to play in the rise of the 360° video of Baby Boomers are also spending time in At Diffusion PR, we were recently faced trend, with many launching their VR tech these 360° environments. VR really is for with this challenge from our client Cyber- gadgets. In fact, this year alone we have everyone. Link, a multimedia technology company. seen the Samsung Gear 360, the Oculus News and storytelling with VR We were tasked to develop a VR campaign Rift, PlayStation VR and HTC Vive all Virtual reality tells amazing stories in a idea that would showcase its video editing become available for consumers. As the more immersive way, building a connec- suite of products — a request we had never proliferation of consumer VR tech devic- tion between the viewer and the environ- received before. es increases, including simple cardboard ment, helping to offer experiences that Our team came up with the idea of cre- viewing masks that make VR accessible for someone would otherwise never be able to ating the first ever 360° VR video of a everyone, so too has our appetite for VR do. In effect, it is one of the most powerful runner taking part in the New York City content with many 360° videos appearing visual story-telling platforms that exists. Marathon, which would be shot, edited and on our Facebook feeds and racking up mil- Even the media are jumping on the VR posted for viewers within 24 hours of the bandwagon, identifying that 360° videos race. We learned everything there was to PR brief are an effective way to tell their stories, know about shooting in VR, trialing differ- essentially transporting the viewer right ent camera options, using multiple stabili- Highwire opens Boston office into the center of the action. USA Today’s zation techniques and studied how to use Silicon Valley agency Highwire PR has moved to VRtually There, the New York Times Daily the editing software. Once we worked out Boston, in a bid to continue expanding its East Coast 360 and the Washington Post’s VRroom are the process, we seeded the video idea as ex- presence while placing a footprint in a city known as a few of the early adopters that will likely clusive content to TIME Media, who pro- a hub for tech and innovation. be remembered as the early pioneers of VR moted it across all their publications and its The Beantown outpost will be led by Senior Vice President Ross Levanto. Levanto joins Highwire from storytelling. LIFE VR mobile application — all for free. corporate communications and investor relations gi- Investing in a VR platform makes sense This is a great example of how stepping out ant ICR, where he served as Senior VP. He previously for news organizations because it can help of the comfort zone of our specialism was held an SVP role at MSLGROUP, where he was also build empathy by literally putting the view- rewarded with a great earned-media op- Boston technology practice lead. Boston recently ranked fifth among geographic er in another person’s shoes. Therefore, portunity for a client. markets represented by companies listed in the De- through news based 360° videos, you can In the words of Ray Soto, Design Direc- loitte Fast 500. Levanto told O’Dwyer’s that many or- experience almost anything — from what it tor of emerging technologies at USA Today ganizations now rate the city as one of the country’s would be like to stand in unity with protes- Network: “Next year will be the defining top innovative markets. tors at Standing Rock to walking through moment for virtual reality in news as or- “Many, many new ideas in technology are born in the Boston region and New England, and we believe a deprived Syrian Refugee camp or the de- ganizations around the globe build teams Highwire’s approach to PR is well-suited to represent stroyed city of Aleppo. to support the emerging platform. Expect them and the companies behind them,” Levanto said. The VR train is leaving the station a shift from experimental passive video to “Highwire has driven PR results that match strategic As clients start building their 2017 PR interactive video.” business objectives for companies in technology ar- eas where Boston is strong, such as enterprise tech, plans, they will inevitably already have 360° VR is clearly here to stay and with IT security and digital health. For all these reasons, thought about how they can incorporate news organizations set to invest heavily in we are bullish about our prospects for success in the VR into their communications — regard- 2017, it’s crucial that PR professionals make new market.” less of their sector. The key for PR agencies sure we are also along for the ride. is to accept the brief and not assume that it Ivan Ristic is President of Diffusion PR.

16 JANUARY 2017 | WWW.ODWYERPR.COM

FEATURE How PR and legal can team up to protect higher education

PR pros and attorneys are often seen as two entities eternally at odds, but when their shared client is a learning institution, it’s critical for both parties to work jointly to navigate reputational threats, assess and reassess risks and collaborate in a bid to protect their mutual client. By Ashley McCown

he job of a college or university presi- tling accusations and insults at an institu- While labeling them so does not, itself, dent has never been an easy one, with tion, while the institution’s hands are tied, make an e-mail privileged, the attorney Tmultiple concerns and constituencies restrained by student privacy concerns will have a stronger case in protecting that to manage and balance. Today, more so and an obligation to take the moral high confidentially in the event of litigation or than ever before, sensitive issues and crisis ground. an investigation where the emails are sub- management are demanding a great deal This is why, whether an institution uti- poenaed. of top administrators’ time and attention lizes in-house or external communications Beware of legalese across the landscape of higher education. and legal counsel — or both — it’s critical Words that make for From calls for sanctuary campuses to for the two to work hand in glove to protect a strong defense in the transgender rights, and from campaigns their mutual client. What’s at stake is just courtroom (e.g. “con- demanding an endowment’s divestment of as varied and as complicated as the issues tributory negligence”) fossil fuels to union organizing efforts, the themselves: student/public safety on cam- rarely win the day in concerns are numerous, complex and often pus, admissions and donations, lawsuits the court of public overlapping. This web of student activism, and potential loss of federal funding. opinion and in fact can government investigations and other repu- There is an age-old — and I would say backfire on the institu- tational minefields have combined to thrust now outdated — perception that PR pros tion. Simply show PR higher education into the spotlight. These and attorneys are often at loggerheads be- counsel court filings or hot button issues have taken hold in both cause the former wants to be proactive with complaints before they Ashley McCown traditional and social media where they are the media while the latter wants to “kill” are made public so they amplified, facilitating a robust, nation-wide any statements out of concern that they will can identify problem- dialogue. come back to bite the school in court. atic language and ensure that, depending For schools, the degree of difficulty com- Having worked side by side with dozens on the situation, the school communicates municating around these issues is steep of attorneys over the years, I can say more with the press and relevant audiences with and complicated by numerous factors. The often than not, we find common ground. empathy, sincerity, trustworthiness and, Family Educational Rights and Privacy Act From that experience, here are some in- above all, transparency. means a playing field which is rarely level sights and tips for how PR and legal coun- Anticipate key dates and milestones and where the rules of engagement are far sel can work together to protect their insti- Will court filings or rulings happen right from clear. Students can get away with hur- tutions in the court of public opinion and before Parents’ Weekend or graduation and court of law. trigger media coverage? The legal team PR brief Develop, deliver a narrative consistently should keep the PR team informed of key Institutions need to tell their story and dates so there can be a communications Gavin grabs TFM Advertising not be defined by what critics, students, strategy and messages in place. Similarly, Central PA-based PR and marketing agency Gavin faculty or alumni say. That starts with cre- if federal investigators are going to be on Advertising has acquired Harrisburg-headquartered marketing communications shop TFM Advertising. ating a written narrative, approved by legal campus to review files and interview staff, TFM specializes in marketing and campaign strate- counsel, which can be drawn from when the communications team needs to know in gy, digital advertising, multimedia planning and media communicating with key audiences and advance so they can consider how to man- buying, video production, branding, social media mar- updated over time. age internal communications. keting and PR. The agency was founded in 2006. TFM and its downtown Harrisburg office will now The narrative should capture what the in- The reputational threats facing colleges bear the Gavin name. TFM President Tom Hollerbach, stitution has done in the area of concern, and universities today are fast-moving, a former president and CEO of BBDO West, has been what changes or improvements have been can divert the leadership’s focus from core named Gavin President. Hollerbach succeeds Mandy made and the impact of those changes. Use functions and also strain financial resourc- Arnold, who has been named Gavin CEO and will focus every opportunity to deliver that narrative es. That’s why navigating these situations on long-term strategy while leading the agency’s PR, crisis communications and communications strategy to the college community across multi- requires advance planning by a cross-func- services. ple channels: social and traditional media, tional team working in unison. Get buy-in Arnold told O’Dwyer’s that expanding the agency’s email, and town halls. early and understand that the communica- services and geographical footprint were strategic Preserve attorney-client privilege tions strategy devised at the outset, and ap- goals the company has undertaken in a bid to maintain its planned growth trajectory, and Gavin’s acquisition The strategies and messages that are de- proved by legal counsel, should be flexible will now allow the agency to provide a new suite of veloped with legal counsel can end up in and nimble enough to respond to rapidly services the agency believes today’s clients need. the hands of a reporter or on Twitter if not and ever-changing developments. “To continue to grow into the agency we envision properly protected. The best course is for It’s PR’s job and legal’s job, jointly, to stay for the future, we want a collaborative team that can the outside law firm to retain the PR firm/ on top of these issues, to be proactive and lead in times of change. The acquisition allowed us to gather expanded service offerings in virtual reality and practitioner who should then cc attorneys to continually assess and reassess the risks video, while at the same time building our executive on all emails with the institution and note to best protect the institution. team for expected growth,” Arnold told O’Dwyer’s. “Privileged & Confidential” in the subject Ashley McCown is President of Solomon line. McCown & Company. 

18 JANUARY 2017 | WWW.ODWYERPR.COM

FEATURE Getting caught with your pants down Learning lessons from three of 2016’s high-profile crises.

By Donovan Roche experienced what was arguably the biggest crisis of the year and botched it entirely. It et’s agree on one thing out of the gate: Well-meaning or not, some will likely raise a began when the bank was fined $185 million We all make mistakes. Some are certain- social stink over it. for opening up to 2 million false customer Lly bigger than others, and the biggest are Galaxy Note 7 response draws criticism accounts. CEO John Stumpf immediately typically made in public — for all to see and Mere weeks after the release of its flagship blamed 5,300 employees and allowed con- develop opinions of your brand. Galaxy Note 7, Samsung started to receive sumer banking head Carrie Tolstedt, who Whether a CPG stalwart, tech giant or one reports of the smartphones catching fire oversaw the unit responsible for the fraudu- of the world’s most trusted banks, you’re not while charging. Initial analysis pointed to lent behavior, to “retire” with a $125 million exempt from becoming embroiled in a PR overheating batteries, so the South Korean payout. And that was just the beginning of crisis. And 2016 saw its fair share of doozies. company suggested owners return the phone Stumpf’s slippery slope. As these and others who experienced a ma- to where they purchased it for an exchange Lesson learned: Stumpf’s first mistake jor misstep discovered, few things are worse or refund, extending the crisis to carriers like was assigning all culpability to the compa- than getting caught with your pants down Verizon and AT&T. ny’s worker bees and not (metaphorically speaking, of course). The When reports of fires continued with the holding him or other best one could hope for in such situation is replacement devices, the brand decided to senior management ac- to learn from the mistake and hope that oth- recall all Galaxy Note 7s and cease produc- countable for these ac- ers do, too. tion. tions, which employees Here are three of this year’s headline steal- Lesson learned: Though relatively quick in claim was the result of ers and what we can learn from them: responding to the situation, Samsung made unrealistically high sales Cheerios angers fans with Prince’s tweet several mistakes along the way. To begin goals. Soon after rock icon Prince’s passing, Gen- with, the company treated the crisis with kid Clearly, the problem eral Mills-owned and Minneapolis-based gloves when it should have been much more was deeply rooted in Cheerios tweeted an image of the words direct and transparent. Wells Fargo’s culture and Donovan Roche “Rest in Peace” on a purple background For example, their initial notification to the fix was going to re- with #Prince in the message. consumers was an easy-to-miss tab on their quire a deeper examina- That probably would have been fine, but website. Given the severity of the situation tion of their corporate practices. to put the brand’s stamp on it, they dotted (people’s safety at risk), it would have been Secondly, the CEO was slow to apologize, the “i” with a Cheerio. This creative touch much more appropriate and effective to fea- which didn’t come until a week-plus later set off mourning fans, who viewed the tweet ture this important news prominently on when Stumpf was required to appear before as an insensitive marketing ploy. their home page, as well as on all of their so- the Senate Banking Committee. By not ad- Lesson learned: Attempting to capitalize cial channels (this came days later). mitting fault, blaming others and showing on a high-profile celebrity’s death rarely puts Secondly, Samsung mistakenly executed little concern for their customers, Wells Far- a brand in a positive light, and it’s usually the recall without adhering to the U.S. Con- go’s credibility and reputation was serious- deemed tasteless. It was no different for Chee- sumer Product Safety Commission’s guide- ly put into question, ultimately leading to rios. Part of the issue here is the timing of the lines, and issued a statement in Hong Kong Stumpf’s ouster (he also willingly left with post — mere hours after Prince’s death was to reassure customers that their phones were an estimated $130 million payout). confirmed — which was difficult to digest. not subject to the same faulty manufacturing While new CEO Tim Sloan appears to be With fans still in disbelief, the perception … only to retract it once this was discovered handling the fallout much more transpar- was that Cheerios was hopping on the band- erroneous. ently, employees are feeling the repercus- wagon to align their brand with the artist. By acting passively and communicating sions and remain understandably unsettled. Few were probably aware that Cheerios was misinformation, Samsung’s brand reputa- It will be a long road ahead for Wells Fargo located in the same city as Prince, so the com- tion was put into question while their mobile to regain the trust of both employees and pany was likely feeling the loss as much if not division’s bottom line dropped a whopping customers, but like many big brands before more than others. 96 percent. them, they will be successful if they learn To the brand’s credit, when it was clear the The company could have minimized this from their mistakes and implement changes Twittersphere was upset over the post, Chee- blow by immediately distributing a holding to ensure they are never made again. rios quickly removed it and released a state- statement to all stakeholders that acknowl- Those operating in the crisis world recog- ment explaining that the company wanted edged they were aware of the situation, that nize that it’s not a matter of if a crisis will oc- to “acknowledge the loss of a musical legend they care for the well-being of their custom- cur, but when. Every brand, no matter how in its hometown.” However, by that time, the ers, and were working to quickly resolve the big or small, will one day find themselves damage was done (and enough people had matter. with their proverbial pants down. captured the image to repost with their dis- Then they could have focused on getting While each crisis will provide learning les- pleasure). their facts straight before going out with er- sons, the best first step any brand can take is Bottom line is when it comes to a national rant information. to be prepared. loss or tragedy, a brand is better off to either Fake accounts scandal rocks Wells Fargo Donovan Roche is Vice President of Strate- express sympathy without incorporating a One of the largest and most trusted finan- gic Services for Havas Formula, a subsidiary commercial message, or avoid it altogether. cial institutions in the world, Wells Fargo of Havas. 

20 JANUARY 2017 | WWW.ODWYERPR.COM

FEATURE Six ways to prepare for a crisis before it hits In an era of always-on digital communications and the ability to instantly share information, opinion and “fake news” around the world, organizations of all stripes need to rethink how they prepare for a reputational crisis. Whether it’s a plaintiff’s lawsuit, a product recall or cyber attack, a company’s good standing now faces more risks than ever. By Jackie Kolek o protect their brand, their business Plan for a microsite support (search-engine marketing), you can partners and their customers/clients, Many crises are so complex that it’s almost potentially displace negative search results. Tcompanies need to be prepared to han- impossible to respond directly to myriad One key to this is developing strong content dle a crisis before it hits so they can not only questions and accusations. You can manage that will help keep negative content from manage negative news, but effectively neu- this process more efficiently by planning a appearing on page one of the search results tralize it. Here are some tips on how to stay crisis microsite before trouble hits. A mi- during a crisis. ahead of the game: crosite can be built in advance as a “dark” Develop scenario planning Check your digital footprint … often or non-functioning site, and then launched Surround yourself with a team of legal and Believe it or not, even today some com- when the crisis happens. Microsites can con- communications pros to panies don’t check their digital footprint. tain accurate company background, basic in- develop a scenario plan To start, simply perform a Google search formation about the crisis, FAQs and other outlining any potential on your company and its senior leaders. Do content, all on one hub that lives on your or- crises, their impacts and your search results represent the positive as- ganization’s server. As issues pop up, you can your planned respons- pects of your company, your leaders’ accu- direct stakeholders to the microsite for an- es. Combine this with a rate points of view and other great content? swers without directly engaging with them. constituent matrix that If not, you have some work to do. Without For example, if your social media monitoring details all relevant audi- positive content that’s search-optimized fill- spots a concerned customer tweeting, “Will ences, main concerns, key ing your search results, it will be much hard- this crisis drive your company into bank- messages for each audi- Jackie Kolek er to push down negative news when a crisis ruptcy,” your best response would be: “We ence, who will communi- hits. appreciate your concerns around this diffi- cate with these audiences and what commu- If you know a lawsuit or other problem is cult situation. For accurate background and nication platforms you will use. This ensures imminent, start immediately to build out a information, please visit our microsite.” everyone involved knows who will answer robust online footprint that can potentially Consider digital reputation management stakeholder concerns and how. mitigate negative stories. And make sure you Through a combination of keyword analyt- Train your experts share your positive content via your organi- ics, a technical audit, content optimization, Consider holding presentation training zation’s social channels. social media content development and paid and media training sessions for senior lead- ers who will be spokespeople during a cri- Echo chambers, e-tailing to trend in ‘17 sis. This job requires a unique set of skills far beyond traditional media interviews or Havas PR North America has released Rediscovering privacy: Expect the de- employee town halls. Use these sessions to its annual forecast titled “Blowback to the mand for greater privacy to grow, much to simulate negative questions and to ensure Future: The Trends That Will Shape 2017.” the benefit of those brands and businesses spokespeople are responding in an authentic, Some of those trends for the year are: that get it and help facilitate it. empathic, compassionate way, and with the Boiling points: The predicted blow- Scatalogical gets logical: Menstruation, right messages. back may not always be pretty: People are urine and poop transplants are all part of Connect with key influencers more energized to act against what they today’s TMI media diet. When a crisis is imminent, make sure to don’t want (whether it’s Airbnb or Donald Pedal power to the people: A growing build relationships with key influencers. Trump) than for what they do want. number of mayors and citizens are trying These could include local government offi- Echo chambers: Even though a diver- out bicycles as a smart way to tackle their cials if the crisis is regional and prominent sity and plurality of insights and opinions mobility problems, and get a little exercise third-party experts who have a significant is only a click away, nobody is listening to at the same time. following. Media will often call on these in- anyone with a different POV these days. Dressed for Zuckerberg success: The fluencers to comment, and you want them to Going ethnographic: When real insights more billionaires and tech stars wear know your company’s point of view. When are needed, a survey is no substitute for T-shirts and jeans, the more a vest and you meet with these influencers in advance, close personal contact with ordinary people open-collar dress shirt look like last-centu- inform them of the situation and the remedi- in ordinary places. ry throwbacks. al steps the company has taken. This makes it Dr. Jekyll technology: As more tech Sugar showdown: The public’s burgeon- more likely they’ll support you during tough evangelists champion innovation’s ability ing interest in “clean” food has left even less times. to replace real workers, they risk welding room in our diets for “dirty” sugar. Every crisis situation is different, but these suspicion of innovation to the economic Life hacks: For marketers, tracking life are best practices I’ve gleaned from working uncertainty of declining jobs. hack searches has to be one of the smartest with dozens of clients in similar situations. Cellphone health scare: With the num- new product hacks available. It’s critical to remember that ample prepara- ber of smartphone users worldwide now Unstoppable e-tail: Retailers will increas- tion keeps everyone focused and takes much over two billion and growing, there’s a mas- ingly be using in-store beacons to deliver of the fear out of crisis communications. sive market shaping up to investigate and promotions and offers to browsing shop- Jackie Kolek is Partner and Managing Direc- treat the ailments that will certainly emerge. pers.  tor of Peppercomm. 

22 JANUARY 2017 | WWW.ODWYERPR.COM

FEATURE Consumer-facing crises: a special challenge From data breaches to product recalls to health-related issues, consumer-facing companies face a unique set of challenges when it comes to crisis communications. Drive strong and lasting relationships with supportive third parties. Today, it’s fair to say there are more cynics and crit- By Michael W. Robinson ics than ever before. Empowered by social ithout question, 2016 was a year Understand all of a company’s stake- media, those voices can be amplified ma- full of memorable — or, infamous holders and map them to potential levels ny-fold and multiply with geometric inten- Wdepending on your point of view of exposure and public anger. To put it sity. To overcome this — crises. For many of the companies and bluntly, different stakeholders react differ- challenge with superior their leaders who found themselves under ently depending on the facts of each crisis. reputational firepower, the uncomfortable glare of the klieg lights For example, J.P. Morgan’s 2012 London there is an opportunity — the well- known names now include Chi- Whale incident, for which it was eventually to build a strong, diverse potle, VW (a carryover from 2015), Thera- fined $920 million, was certainly not a pos- base of supporters. nos, Wells Fargo, and Mylan — the conse- itive for the bank — but it never rose to the To generate the most quences of lost billions of dollars in market long-term, reputation-harming results that effective results from capitalization and heightened customer an- Wells Fargo’s customer account crisis has. this approach, it is im- ger were harsh. Why? Because the media, politicians, and portant to: The Mylan saga is illustrative of how the prosecutors are, almost always, more atten- Be relevant. Each Michael W. fragile trust that consumer-facing com- tive to those cases where individual inves- third party should have Robinson panies have with their customers must be tors, patients, and consumers are harmed. credibility in the com- continually nurtured and supported, lest Explore the widest possible range of sce- pany’s primary area of operations (it’s nice it shatter with devastating results. To com- narios during the crisis planning process, to have a former Secretary of State on the pound Mylan’s challenge, its EpiPen literally being sure to include those eventualities Board, but it really helps if he or she has a makes the difference between life and death where, while it may not be likely to occur, background that is relevant to the compa- for millions of Americans, children includ- the impact of such an occurrence would be ny’s underlying business). ed. an existential threat to the organization. Don’t hide the ball. Overshare informa- From the outset, the plot of this crisis While no company likes to think the worst tion about the company whenever possible could easily have been drawn from any of a will happen, those who have dedicated re- (and obviously protect intellectual proper- hundred TV shows or B-grade cable movies, sources ahead of time to this imperative ty) to demonstrate transparency. with the apparently greedy pharmaceutical are unquestionably better positioned in the Take the feedback. If third parties are re- company putting profits over patients. And event there is a need to act. luctant to be supportive, find out why and the facts didn’t help, given that the compa- To be comprehensive, look at the crisis improve accordingly. ny had increased the price for a two-pack planning process in two equally import- Actively monitor social media. In con- of EpiPens to $600 by 2016 from $100 in ant parts. First, put in place a clear archi- sumer-facing crises, this is usually the 2009. Add a confusing — and some would tecture for the crisis team, identify its inter- medium that aggrieved individuals turn say evasive — narrative offered by company nal and external membership, their roles, to first. The undisciplined nature of social CEO Heather Bresch during Congressional their back-ups, along with the requisite media is often frightening for many compa- testimony along with the disclosure of her contact information for all key stakehold- nies, especially those accustomed to more multimillion dollar compensation package ers. Also, include a tool that enables the or- top-down communications. Nonetheless, and the company’s reputation — and stock ganization to measure the potential impact organizations that have an existing pres- price — went into a nosedive. of the crisis, understanding that as more ence on social media are ahead of the game. In its “Top Ten Business Stories of 2016,” information becomes available the severi- Understand that this two-way channel al- USA Today logged Mylan at a tie for Num- ty could escalate or de-escalate. In parallel, lows for a dialogue (not a monologue) and ber Four, noting: “By year’s end, Mylan had provide detailed and customized informa- presents organizations with a direct means introduced a generic version of the medi- tion for each of the scenarios that are devel- of communications outside of the media cation for $300 per two-pack. All of these oped, including: key messages (drawn from filter. events drew fire from a Senate committee the company’s existing information, which From data breaches to product recalls to report in December that warned ‘stagger- is why assembling this information now is all manner of health-related issues, con- ing’ increases in the cost of some prescrip- so important), rank-order of the stakehold- sumer-facing companies face a unique set tion drugs threaten the health of patients ers who care most about that specific risk, of challenges in crisis communications. and ‘the economic stability of American and expected questions and answers from Recently, General Michael Hayden (former households.’” the media, investors, employees, etc. head of the CIA and NSA) related what he For Mylan and Bresch, their future will Have a clear narrative, and stick to it. sees as an inflection point in corporate cri- surely continue to include ongoing litiga- Mylan, for example, got stuck trying to ex- sis preparation and cyber security, noting tion on multiple fronts, regulatory investi- plain the extraordinarily complex health that more and more of the companies he gations, the wrath of investors, and a role as care reimbursement system in a sound bite, interacts with no longer view such efforts the face of soaring pharmaceutical costs. when all people wanted to hear at that point as time-consuming expenses, but rather as Still, there are lessons that every compa- was that the EpiPen would cost less. Mes- smart and prudent investments. ny and communicator can draw from this saging is difficult, takes time, and always Michael W. Robinson is Chairman & CEO crisis: has to be accurate and consistent. of The Montgomery Strategies Group.

24 JANUARY 2017 | WWW.ODWYERPR.COM

FEATURE How Trump’s tweets will change corporate communications Donald Trump’s tweets have the ability to rattle the cage of corporate America. How will corporations respond and react to this new dynamic in public diplomacy? By Stan Steinreich ajor corporations in America today the spice and vigor of a tweet. rise up and stand your ground. So, when the are stunned by our Twitter-twee- The last thing most corporations want to tweet says “cancel the contract with Boeing,” Mtin President-elect Donald Trump, do is publicly take on a President or Wash- an appropriate response would be: “Mr. who takes on the likes of Boeing and Car- ington, for fear of retaliation and retribu- President, we honor our agreements … but rier because he disagrees with their policies tion. That’s why you rarely see anything happy to work with you and plans. more than a paragraph’s statement when a on a resolution.” When Let me say at the outset this has nothing company is hit by an OSHA or EPA fine. threatening a company to do with political affiliation or affinity, but You want to be responsive to your stake- who needs to move jobs rather, that as communicators we’re enter- holders, so issue a tightly-worded press re- out of the U.S., that com- ing a new world with our President-elect lease and move on. If you’re lucky, you can pany would be better to taking directly to social media to rattle do this on a Friday after the market closes, talk, not balk: “Mr. Pres- the cage of corporate America. Now that with the hopes that not many people are ident, happy to discuss the gloves are off, how will corporations seeing it, considering Saturday news read- ways we can stay.” respond and react to this new dynamic in ing and viewing are the lowest numbers of We have a new com- public diplomacy? the week. munication landscape, Stan Steinreich The challenge for corporations and cor- Twitter is a whole new ball game. When and corporations need to porate communicators generally, is that The Donald tweets, millions see it, and then recognize our President-elect is using social social media is still not the primary com- they retweet it. His pithy phrases get echoed media more effectively, and they’re going to munication platform, but rather a distant through cyberspace. have to change with the times and join the second- or third-tier outlet. It’s the place a Corporate communicators will need to discussion much more rapidly than before. candy company goes to engage its custom- change their styles in this new world order. Trump’s use of social media as a primary ers about what the next flavor or color will Instead of balanced language, they will need source of direct communication is going to be. to be more provocative, and this will no raise the prominence of Facebook, Twitter, The tool of choice remains a well-craft- doubt go against the grain of many corpo- Instagram, Snapchat and other platforms to ed, message prone press release stating the rate executives who will fear this edginess a level we’ve never seen. Corporations need company’s reaction, most likely in a muted will add fuel to the jousting volley. to prepare, and they need to do so fast! form. The press release is more than 140 The key here is not to let social media Stan Steinreich is the President and CEO of characters, and certainly not penned with comments knock you down, but in fact, to Steinreich Communications Group. 

Trump’s tried and true PR practices and Fox News. At first Donald Trump ran the most unconventional presidential campaign glance, that might seem wrong-headed given in political history. But when it comes to PR, he actually drew upon Trump’s need to broaden some pretty conventional thinking. his base. However, when By Doug Bennett you consider his need to unite a divided Republi- et’s take a look at the tried and true PR Trump to share his message unfiltered. As a can Party, it makes per- practices that The Donald employed result, Trump gained more than 16 million fect sense. when dealing with the media. L followers, but committed some big gaffes, Embracing the use Doug Bennett Feeding a 24-hour news cycle. Much too. In the final few weeks of the campaign, of slogans. Perhaps no was made when Trump tweeted at 3 a.m. It Trump’s team finally built some discipline one this side of a 60s ad man has enjoyed was nothing more than responding to news around his Twitter use and the campaign a slogan more than Trump. He launched as news occurred. In the past, candidates benefitted. his campaign promising to “Make Ameri- had the luxury of answering the media on Using surrogates effectively. When the ca Great Again,” making some promotional their own terms. They could strategize and “Access Hollywood” scandal broke, Trump marketer with a gross of red trucker hats refine their messages over time. But when originally responded early on a Saturday rich. Trump closed his campaign by prom- news cycles compressed, campaigns had to morning through an apology video, pro- ising to “Drain the Swamp.” This became an get faster. No one knew this better than Bill tecting the candidate from being cross-ex- apt metaphor for Washington corruption. Clinton, whose famous war room left no amined. By the time the Sunday morning Since Trump’s election, this slogan has been charge unanswered. Trump followed suit, talk shows arrived, campaign surrogates co-opted by his opponents, but that doesn’t even if it meant logging onto Twitter at 3 Rudy Giuliani and Newt Gingrich took the diminish its effectiveness. a.m. heat on Trump’s behalf. Even Trump’s often In fact, perhaps the only surprise here Embracing social media. Speaking of press shy wife, Melania, was enlisted in sub- is Trump never commissioned a Donald Twitter, no candidate ever employed social sequent days to support him. Trump jingle. No doubt it would’ve been media as joyfully, recklessly and effectively Leveraging friendly media. Rather huuuuge. as Trump. The good news is social media than wasting capital on confrontational Doug Bennett Jr. is a political enthusiast and allowed Trump to share his message unfil- outlets, Trump returned time and again a public relations executive based in southern tered. The bad news is social media allowed to the friendly confines of Sean Hannity Indiana. 

26 JANUARY 2017 | WWW.ODWYERPR.COM

PEOPLE IN PR

considerably in that time, posting 33 per- Bell becomes B-M Kempner names Werner cent year-over-year growth in 2014 and a whopping 83.5 percent surge in health- Worldwide president MWWPR pres care-related net fees last year. Wilson this year was also named president lobal PR giant Burson-Marsteller has ret Werner, who came over to MWW- of GLOBALHealthPR, which maintains named Kevin Bell Worldwide Pres- PR in January of this year from Cata- 16 partner agencies in 42 countries and is Gident. The appointment is effective Blyst as chief client officer, is the firm’s headquartered in New York, with regional immediately. new President as part of a revised manage- offices in London and Singapore. Bell joined Burson ment structure. He will Seng said Wilson’s new title at the health- in late 2013 as Global share day to day man- care firm essentially formalizes a role he’s Public Affairs Prac- agement with CEO Mi- already been playing for the past two years, tice Chair in London, chael Kempner. managing Spectrum on both a day-to-day succeeding MEA CEO Werner co-found- basis while also shaping the firm’s long-term Jeremy Galbraith. Bell ed Catalyst as Man- growth strategy.  arrived at the WPP aging Partner in 2006 and worked through property from British Kevin Bell public affairs consul- its 2012 sale to IMG Delta books Walker for tancy Maitland Polit- Worldwide. He stepped Bret Werner ical, where he was Executive Chairman. down with Co-Founder return flight as CCO Earlier, he was regional President for the Bill Holtz in October ed Walker, who retired as Chief U.K., Africa and Middle East at Omnicom’s 2015. Communications Officer of Delta FleishmanHillard unit and Founding Direc- Newly-promoted Chief People Officer Air Lines in 2014, will return to the tor of legendary lobbying shop Westmin- Gina Cherwin and CFO William Starace N Atlanta-based carrier in January in its top ster Strategy, where he advised a number round out the executive team that will re- communications role. of senior Conservative Party politicians in port to CEO Michael Kempner.  He will fill a post be- the UK. He was also previously a Manag- ing vacated by Kevin ing Director at British multinational public Shinkle, the former As- relations and marketing company Bell Pot- Wilson is Spectrum CEO sociated Press Business tinger. Editor who is stepping As Worldwide President, Bell will collabo- onathan Wilson, President of health, down to return to the rate with senior executives and work across life sciences and public affairs firm Northeast after nearly each of B-M’s regions and practice groups to JSpectrum Science Communications, three years in Atlanta. spearhead the firm’s growth opportunities will now also hold the dual title of Chief Ex- Walker spent eight and build its strategic communications ser- ecutive Officer. Ned Walker years at Delta after vices. He’ll be based in the firm’s New York Wilson’s appointment was announced leading communica- headquarters and will report to Worldwide today by Spectrum Founder John J. Seng, tions for Continental Airlines, where he Chair and CEO Don Baer.  who formerly wore the CEO title and will remain onboard as Chairman. Seng, who spent 21 years. founded the Washington, D.C.-based agen- He will report to Delta CEO Ed Bastian, Warner Bros. names cy in 1996, will also remain Chair of inter- who took the reins in May after 18 years national health and science agency network there.  Morentin comms. EVP GLOBALHealthPR, which he founded in 2001. ajor record label Warner Bros. Re- Seng told O’Dwyer’s APCO adds Rigas cords has named Liz Morentin Ex- that Spectrum’s leader- Mecutive VP of Comms. and Media. ship is currently in the as Rigas, who was previously Consum- Morentin joins Warner Bros. from enter- midst of a succession er Practice Group Director at Publi- tainment production gi- plan that he described Kcis’ MSLGROUP unit in New York, ant Dick Clark Produc- as a “calculated, stra- has moved to APCO tions, where she served tegic internal sale,” Worldwide, where she’s as SVP of Communi- wherein the agency been named Senior Di- cations and Marketing. would remain inde- Jonathan Wilson rector of that agency’s Prior to that, she was pendent while owner- food, consumer prod- VP of Communications ship would gradually ucts and retail practice. and Media Relations for be ceded to “a mix of owners” over the next Rigas, who joined Live Nation, where she two years, with Wilson at the helm. MSLGROUP in 2013, Liz Morentin led communications for Seng told O’Dwyer’s that by January 2019, was previously with Kas Rigas that live entertainment he expects to have “moved out of the pic- MWW Group, where and eCommerce com- ture,” and plans to dedicate more time she was Managing Di- pany’s North American concert division. thereafter to non-profit work. rector of that agency’s consumer lifestyle She was previously a VP of Media Relations Wilson, who was previously President of marketing practice in New York. at RCA Music Group and also held stints at inVentiv unit Chamberlain Healthcare PR, Prior to that she was a SVP at DKC Public A&M Records, Elektra, Epic Records, Rhi- joined Spectrum in early 2014 to fill the Relations, and also held stints at Ruder Finn no Entertainment and Atomic Pop. President slot. The agency has expanded and Rubenstein Communications. 

28 JANUARY 2017 | WWW.ODWYERPR.COM

5W Public a highly respected and recognized keting communication firm that Todd Templin, EVP crisis resource with more than helps healthcare, financial and pro- Relations twenty-five years of successfully fessional services companies build Boardroom Communications is managing a wide variety of crises reputation and grow sales through one of Florida’s top PR agencies The Helmsley Building and negative situations. These PR strategy and execution, messag- offering statewide coverage. The 230 Park Ave., 32nd Flr. have ranged from high profile ac- ing and content development, brand firm’s experienced staff of public New York, NY 101069 cidents, crimes, and fatalities to identity, issues management, digital relations and crisis management 212/999-5585 litigation, lay-offs, data breaches, and social media and analytics. At professionals routinely handle Ronn Torossian, Founder & CEO food safety, recalls, sexual harass- Bliss, we focus on our clients’ goals high-profile crisis projects and ment, leadership termination, sexu- and results, not stand-alone tactics. public affairs campaigns each year. 5W Public Relations, a Top 20 al abuse, bankruptcies, and dozens Average tenure among large clients Examples include: investigations, Public Relations firm based in New of other negative incidents and cir- is eight-plus years and includes hostile takeovers, litigation, prod- York City, specializes in high pro- cumstances which threatened the some of the most respected names uct recalls, criminal charges, safe- file issues and crisis management organization’s reputation, financial in the industries served. What sets ty compliance issues, accidental for companies and individuals value, or existence. Bliss Integrated Communication deaths, project approvals, bid ob- faced with the unanticipated chal- Today’s world demands near- apart is our strategic approach to jections and legislative campaigns. lenges in the marketplace. ly instantaneous action. We move communication and an unwavering Whether you’re developing a 5WPR has worked across the quickly to provide both strategic commitment to our clients’ success. crisis communications plan or spectrum of crisis issues from counsel and hands-on assistance to Bliss has extensive corporate responding to an urgent threat, IPO’s to business and personal lit- mitigate, contain, or ameliorate a reputation and issues management/ Boardroom’s trusted and respected igation, from product recalls and negative situation and protect rep- crisis experience in product recalls, team will help you evaluate the sit- trade disputes to environmental utation. government and regulatory inqui- uation, mitigate the risks and deal problems, warranty and product Working in close collaboration ries, pricing issues and advisory with your most important audienc- liability claims, executive related with our clients and their profes- meetings, and was ranked among es, i.e. media, social media, em- scandals, misinformed publics, sional advisors — including le- the top crisis management PR firms ployees, stakeholders, customers, sexual harassment and sexual dis- gal, financial, and others, we are by healthcare industry clients in government and others. We imme- crimination cases, labor issues, available to our clients twenty-four Black Book. Bliss is skilled at de- diately consult with your execu- criminal indictments and a variety hours a day seven days a week. veloping tailored playbooks and tives to assess the situation and de- of sensitive domestic and interna- Our crisis management expertise scenario plans for our clients, in- velop an appropriate strategy and tional political issues. also enables us to provide all of our cluding protocols delineating inter- plan. Out team monitors traditional In addition to traditional cri- clients with a valuable perspective nal responsibilities, and preparing media, blogs and social networking sis communications, we are also on both pro-active public relations teams with content, press releases/ sites and handles all inquiries. Call skilled at navigating a digital cri- and risk management and readiness company statements, 3rd party or email us if you are faced with sis. Leveraging our experience in planning. Preparation for a neg- engagement, Q&As and media a “Bet-the-Ranch” situation where Online Reputation Management, ative, unexpected situation is not talking points. a capable, seasoned crisis manage- we can craft a comprehensive SEO only desirable, but far more cost-ef- We have deep expertise training ment team can help guide you to a rich program to positively impact fective. We offer audits of existing spokespeople and orchestrating all satisfactory resolution. your reputation to quickly mitigate plans and collaborate with our cli- logistics involved in a rapid-re- a negative story’s impact on Goo- ents and their advisors to both de- sponse situation. Moreover, Bliss FINEMAN PR gle search results. velop and enhance comprehensive works closely and proactively with Our crisis clients trust our expert plans. media to educate and gain trust, 150 Post Street, #620 counsel, as well as the confidential building dependable relationships San Francisco, CA 94108 way in which we handle their com- BLISS for use in times of crisis. As part 415/392-1000 munications. of our issues management strategy, Fax: 415/392-1099 INTEGRATED we also maintain rigorous real-time [email protected] monitoring of both traditional and www.finemanpr.com Bishoff COMMUNICATION social media sources, keeping Communications teams up-to-speed and using this Consistently recognized as one Member of The Worldcom Public knowledge to inform external re- of the top public relations firms, Relations Group Fineman PR — founded in 1988 75 Second Avenue, Suite 605 500 5th Avenue, 16th Floor sponse. Needham, MA 02494 and headquartered in San Francis- New York, NY 10110 co — specializes in crisis commu- 617/573-0076 212/840-1661 bishoffcommunications.com BOARDROOM nications, brand messaging, com- Fax: 212/840-1663 munity relations and multicultural jbishoff@bishoffcommunications. www.blissintegrated.com COMMUNICATIONS com communications. www.linkedin.com/in/janeybishoff Elizabeth Sosnow, Meg Wildrick, INC. Fineman PR’s high-profile cri- Managing Partners sis communications work has Janey Bishoff, CEO Cortney Stapleton, Partner, Pro- 1776 N. Pine Island Road achieved national renown. In to- fessional Services Practice Lead Suite 320 day’s fast-paced culture of instant Companies, organizations, or in- Michael Roth, Partner, Healthcare Ft Lauderdale, FL 33322 media exposure, online defamation dividuals facing a situation which Practice Lead 954/370-8999 and quick-draw lawsuits, its bat- has the potential to attract exter- Vicky Aguiar, Reed Handley, [email protected] tle-tested experience and strate- Greg Hassel, Julia Mellon, Pat- www.boardroompr.com nal scrutiny or create a negative rick Ruppe, Alexis Odesser, Sally gic resourcefulness guide clients perception among key internal or Slater, Keri Toomey, VPs Orlando-Tampa-Miami-Fort Lauder- through rough waters. Agency external audiences, need highly dale president Michael Fineman is skilled, experienced counsel. Bliss Integrated Communication ranked among the nation’s top cri- Bishoff Communications LLC is is a mid-sized, independent mar- Don Silver,COO sis counselors.

3030 APRILJANUAR 2015Y 2017 | WWW | WWW.ODWY.ODERPR.COMWYERPR.COM | ADVERTISING | ADVERTISING SECTION SECTION w Profiles of Crisis Communications Firms

Fineman PR works extensively Financial Corp., Pandora Media, ers/acquisitions and bankruptcies, circumstances is an expert, expe- on reputation building, crisis pre- Inc., Paramount Group, Inc., Planet data breaches, recalls, plant clos- rienced strategic communications paredness, crisis communications Fitness, Inc., Red Hat, Inc., Shake ings, unfounded rumors, wrongful partner to work with senior man- and reputation recovery with a Shack, Starwood Property Trust, death/patient abuse investigations, agement and a Board of Directors wide range of organizations, from VF Corp., Williams-Sonoma, activist threats, boycotts, natural to: articulate a new business strate- schools and municipalities to food Inc., Wingstop, Workiva and Zoës disasters, social and political is- gy and a vision for success; explain companies and Fortune 500 corpo- Kitchen. sues. an enterprise-transforming event rations. and its significance; successfully Fineman PR’s successful, navigate complex business chal- high-profile crisis work includes Institute for JOELE FRANK, lenges or crises; build trust and helping our client respond to and Crisis WILKINSON support among key stakeholders; recover from a national public and strengthen the organization’s health crisis, managing conse- Management BRIMMER credibility, reputation, and brand. quences from the Santa Barbara KATCHER Successful execution requires “Tea Fire” for a college beset by Denver, CO superior counsel, judgment and the firestorm; initiating client-com- 888/708-8351 http://crisisconsultant.com 622 Third Avenue, 36th Floor expertise, broad experience, and a munity relations after a tragic [email protected] New York, NY 10017 comprehensive, effective and intel- apartment complex explosion in 212/355-4449 ligent approach for communicating Truckee, California; putting a juice Deborah Hileman, President and [email protected] to all stakeholders. For over 45 company on firm public footing CEO www.joelefrank.com years companies and institutions immediately after an E. coli cri- around the world have selected sis; setting the record straight after The Institute for Crisis Manage- One Sansome Street, Suite 2800 and relied on Kekst to provide ment has specialized exclusively San Francisco, CA 94104 media slander of packaged salads; 415/869-3950 that counsel and support across a helping resolve labor relations for in crisis communications manage- wide range of disciplines includ- a highly prestigious medical group ment since 1990. ICM prepares Joele Frank, Managing Partner ing: corporate & financial com- in Southern California; and work- executives and management teams Matthew Sherman, President munications; specialized investor ing for so many other clients whose to prepare for, manage and mitigate relations; mergers & acquisitions, names were successfully kept out reputation/organizational crisis When an unexpected, out-of-the- shareholders activism & corporate of the news. with a variety of planning, train- ordinary event threatens a compa- governance; IPOs & spinoffs; cri- ing and consulting services. Con- ny’s operations or reputation, a fast sis communications; bankruptcy tact us for affordable Vulnerability and intensive response is essential and restructurings; and litigation ICR and risk assessments; Risk-specif- to prevent or mitigate serious dam- and regulatory support. ic planning tools; Real-time crisis age. We have extensive experience 685 Third Ave., 2nd Floor communication support; Crisis in delivering unique solutions for New York, NY 10017 plan development / implementa- unique situations, including earn- L.C. WILLIAMS & 646/277-1200 [email protected] tion; Crisis Simulation exercises; ings surprises; short attacks; ac- ASSOCIATES www.icrinc.com Custom training; Strategy and mes- counting irregularities; regulatory sage development; Spokesperson/ actions and government investi- 150 N. Michigan Ave., Suite 3800 Thomas Ryan, CEO media training; Executive coaching gations; management changes; Chicago, IL 60601 Don Duffy, President and interview preparation; Media facility closures and workforce 312/565-3900 and social media monitoring and reductions; labor disputes; facility Fax: 312/565-1770 Established in 1998, ICR part- analysis; Reputation management disasters and workplace violence; [email protected] ners with companies to develop and damage mitigation; Debriefing data security breaches; consumer www.lcwa.com and execute strategic communica- and crisis response assessment. boycotts; and product recalls. Kim Blazek Dahlborn, President tions programs and advisory ser- ICM has developed crisis plans, We are immediately available vices that achieve business goals, and CEO counseled executives and managed to our clients during all phases of Gary Goodfriend, EVP build credibility, and enhance the crisis communications for clients crisis planning and response. And long-term value of the enterprise. in virtually every industry for cri- when a client is in the spotlight, we L.C. Williams & Associates The firm’s highly differentiated ses including workplace shootings, help determine how best to control (LCWA) has successfully guided service model, which pairs capi- social media attacks, strikes, white the dialogue, take the initiative, fix clients — from Fortune 500 com- tal markets veterans with senior collar crime, criminal and civil what’s broken and gather support. panies to non-profit organizations communications professionals, investigations, large-scale merg- We give our clients the training and — through some of their worst- brings deep sector knowledge and tools necessary to hit the ground case scenarios, including product relationships to clients in more running when a crisis strikes. recalls, lawsuits, Chapter 11 bank- than 20 industries. Today, ICR is ruptcies, government regulations, one of the largest and most expe- KEKST restructuring and reorganization rienced independent advisory firms initiatives, social media firestorms, in the world maintaining offices in employee and labor relations is- Boston, Connecticut, Los Angeles, 437 Madison Avenue, 37th Floor New York, NY 10022 sues, workplace accidents, natural New York, San Francisco, Hong disasters, environmental crises and Kong and Beijing. 212/521-4800 www.kekst.com more. Clients: Boot Barn, Chunghwa Today, a crisis can take root in Telecom Co. Ltd., Cobalt Int’l James Fingeroth, Chairman minutes. Our social media response Energy, Dave & Busters, Fleet- Jeremy Fielding, President & CEO team monitors chatter constantly so Cor Technologies, Inc., Fossil, that we can provide the real-time Inc., Freshpet, Genuine Parts Co., Many companies or institutions counsel and execution needed to Gildan Activewear, Harman, Herb- will confront unforeseen events minimize and turn around negative alife Ltd., HubSpot, lAC, Jarden that could alter their future, pose issues. LCWA’s experienced crisis Corp., Lazard Freres & Co. LLC, unprecedented challenges and po- communications professionals are La Quinta Holdings, Inc., Legg tentially set them on a new course available 24/7 to help prepare ex- Mason & Co., LLC, lululemon that will redefine the organization athletica, Mobileye, Michaels, Deborah Hileman, ICM President and significantly impact key stake- Michael Kors, New Relic, Ocwen and CEO. holders. What is required in these _ Continued on page 32

ADVERTISING SECTION | WWW.ODWYERPR.COM | JANUARY 2017 31 Profiles of Crisis Communications Firms

with unsurpassed expertise in crisis are speaking to the media, employ- communications, public affairs, the ees, shareholders or government financial markets, and reputation officials. creation & management. We understand the urgency of a We draw on decades of collective crisis. That’s why you can contact experience as trusted counselors the PadillaCRT Crisis Consultan- and strategists to global C-Suite cy team anytime — day, night and executives, Boards of Directors, weekends — by calling 1-877. marketplace leaders, and elected PR.ER.911. officials — with a team that in- Is your company or organization cludes former senior leaders from prepared to manage a crisis situa- the SEC, FTC, The White House, tion? PadillaCRT’s Crisis IQ helps Justice Department, HHS, HUD, to answer that question. This tool The Wall Street Journal, The New is based on proven crisis-response York Times, CNBC, and a host of methodologies. Want to know Fortune 500 companies and global more? Visit crisisiq.padillacrt.com. consultancies. The breadth of our award-win- ning team includes expertise across PEPPERCOMM, all types of criminal and civil lit- INC. igation, regulatory actions, Con- gressional investigations, mergers 470 Park Ave. South & acquisitions, bankruptcies, data 4th Floor North Based in their NYC office, Andrea Pass serves as Vice President of Media breaches, product recalls, execu- New York, NY 10016 Relations for Marketing Maven. tive transitions, and activist inves- 212/931-6100 tors. The solutions we put in place [email protected] are customized to meet the needs www.peppercomm.com behalf of our clients. From tradi- of all our client’s stakeholders tional earned media to new forms Steve Cody, Co-CEO & Co-Found- L.C. WILLIAMS & from Wall Street to traditional and of social engagement, Marketing er ASSOCIATES social media. Maven drives conversations while Ed Moed, Co-CEO & Co-Founder _ Continued from page 31 We maintain an alliance of con- Ted Birkhahn, Partner & President maintaining a positive reputation sultancies with offices in: New Ann Barlow, Partner & President, for clients by delivering newswor- York, San Francisco, Chicago, Den- West Coast thy messages to key audiences, us- ver, London, Zurich, and Brussels. Deborah Brown, Partner & Manag- ecutives and manage communica- ing a range of platforms. ing Director tions to targeted audiences, chan- From high profile litigation, Jacqueline Kolek, Partner & Man- nels and media. bankruptcy or restructuring an- PadillaCRT aging Director We also conduct detailed crisis nouncements, analyst calls with Maggie O’Neill, Partner & Manag- planning for our clients — antici- media, public affairs issues with 1101 West River Pkwy., #400 ing Director pating potential crises and outlin- utilities companies, law enforce- Minneapolis, MN 55415 ing process, messaging, roles and 612/455-1700 Peppercomm is an independent- ment association communications, ly owned 20-year-old integrated responsibilities, and conducting mergers and acquisition stakehold- PadillaCRT.com spokesperson training, so that the communications and marketing er communications to reputation agency headquartered in New York entire team is ready to take action management for educational in- Brian Ellis, EVP if a crisis should occur. Bob McNaney, SVP with offices in San Francisco and stitutions, our strategic execution London. is core to the success of our cam- PadillaCRT is a top 10 indepen- Everyone loves a good listen- MARKETING paigns for financial and profession- dent public relations and communi- er — and at Peppercomm, we’re al services clients. cations company. Its 240 employee always paying attention. We’re MAVEN Marketing Maven is 8(a) certi- owners use insightful strategies to a strategic partner that listens to fied by the U.S. Small Business help clients develop deep connec- uncover your business objectives. 37 W. 37th Street, 6th Floor Administration, Women’s Business tions with the people who are im- New York, NY 10018 Then we listen to your audiences to Enterprise (WBE), has WOSB sta- portant to their success. Its 360-de- learn what they need and how they 212/967-5510 tus with the government and DBE, www.MarketingMavenPR.com gree approach uses research, think. We look around corners to CUCP and CPUC certification. branding, advertising, design, dig- see what’s coming next, and help Los Angeles ital, social, mobile, media relations our clients creatively push bound- 310/994-7380 The and crisis management expertise to aries while avoiding minefields build corporate and product brands and mitigating risk. Lindsey Carnett, CEO & Presi- Montgomery with customers, investors, employ- Founded in 1995 by Steve Cody dent, lindsey@marketingmavenpr. Strategies ees and communities. and Ed Moed, Peppercomm began com The worst time to plan for a cri- Andrea Pass, VP of Media Rela- as a traditional PR agency and has tions, andrea@marketingmavenpr. Group sis is in the midst of one. When evolved into a fully integrated firm com an emergency situation arises, the with a focus on financial and pro- 5711 Ogden Rd. right response is crucial to help fessional services, B2B industrial Bicoastal integrated marketing Bethesda, MD 20816 protect your reputation — and and consumer lifestyle and the and strategic communications 202/255-0737 often, your bottom line. Padil- technology that serves them all. firm, Marketing Maven, focuses www.tmsgr.com laCRT’s highly experienced Cri- [email protected] Our combined years of deep cat- on media relations, investor rela- sis Consultancy team prepares to egory experience and love of what tions, issues management, crisis Michael W. Robinson, Chairman deal with any worst-case scenario. we do shapes our work. We engage communications and public affairs. & CEO And if trouble strikes, day or night, your audiences on every level and We are in constant communication we’re just a phone call away. We’ll set your brand apart. And we do with key financial media, analysts, The Montgomery Strategies help tell clients’ stories clearly, co- shareholders and influencers on Group is an elite consulting firm herently and credibly, whether they _ Continued on page 34

32 JANUARY 2017 | WWW.ODWYERPR.COM | ADVERTISING SECTION

Profiles of Crisis Communications Firms

Santa Barbara, CA 93101 relations, transaction communica- SITRICK AND PEPPERCOMM 805/617-2832 tions, litigation support, crisis com- _ Continued from page 32 munications, special situations, and COMPANY Brandon Edwards, Founder & social media and online communi- CEO cations. 800/288-8809 all this to help your bottom-line Joanne Thornton, Founder & Pres- We are regularly cited as one of www.sitrick.com ident and build your business. So get in Phil Stone, COO the top M&A and crisis communi- touch. We’re all ears. Los Angeles 310/788-2850 cations advisors in North America. New York 212/573-6100 We are healthcare crisis subject Founded in 1992, our firm is rec- San Francisco 415/369-8470 ognized for delivering candid and Public matter experts focused on helping Denver 720/904-8560 our clients navigate disruptions — thoughtful strategic advice, excel- Washington, D.C. 443/977-7215 Communications both anticipated and unforeseen — lent written product and tactical that pose a potential reputational execution, and tireless advocacy on Michael S. Sitrick, Chairman and Inc. behalf of our clients. CEO or financial challenge to their busi- Tom Becker, Head, New York Of- ness. When a crisis happens, you Our senior professionals are One East Wacker Drive, 24th Floor actively engaged in both counsel fice Chicago, IL 60601 can’t afford for your agency to have Mark Veverka, Head, San Francis- 312/558-1770 a learning curve. Our deep industry and implementation. Their diverse co Office www.pcipr.com expertise and issues management backgrounds and expertise, unpar- Lt. Gen. H. Steven Blum, (USA experience can help any healthcare alleled relationships and credibility Ret.), Managing Director and Prac- Jill Allread, APR, CEO organization navigate the complex with the media, and deep under- tice Lead, Washington, DC Pamela Oettel, CFO & COO healthcare, legal, regulatory, and standing of the investment commu- Sitrick And Company is widely Craig Pugh, President business landscape. nity drive the firm’s ability to help regarded as one of North Amer- As an integrated marketing com- our clients manage complex situa- Protesters are attracting media ica’s leading strategic and crisis munication agency, we help our cli- tions and communicate to multiple crews outside your gates, your communications firms. While it ents create and grow brands —and constituencies successfully. board chair has been accused of has substantial practices in cor- protect them when something hap- harassment, a new study questions porate, financial, transactional, pens. We have profound experience your company’s miracle drug, you Schneider reputational and crisis commu- in litigation support, legislation have been hacked, business is halt- nications, Sitrick is best known outcomes, union issues, data breach Associates ed due to a cyber security incident. for representing clients facing preparedness and reputation man- Each situation could be your orga- sensitive issues, including repu- agement. We are unique in that we Member of the Worldcom Public nization’s undoing. tation management, complex liti- are the only agency in the nation to Relations Group With experienced, senior counsel gation, problems emanating from specialize in the business of health- 2 Oliver Street, Suite 402 Public Communications Inc. helps Boston, MA 02109 short-sellers, mergers and acquisi- care finance with a specific niche in clients manage crises online, in the 617/536-3300 tions and restructurings. payor/provider communication. news, on the air and in the C-suite. [email protected] The New York Times called Si- As part of the Weber Shand- The core principles remain the www.schneiderpr.com trick “The City’s Most Prominent wick family, we provide our clients same. Assess the situation. Com- Crisis Management Firm.” Busi- the perfect mix of solutions as Joan Schneider, CEO & Founder municate clearly and honestly. And nessWeek said, the “firm is known boutique healthcare specialists with Phil Pennellatore, President do it quickly to protect the client’s for going atomic on opponents, us- the depth, breadth, capabilities, and reputation. Those first few hours ing ‘truth squads,’ ‘wheel-of-pain’ relationships of a global agency. A hallmark of Schneider Associ- can make the difference between ates’ 36-year history is our ability tactics and high-profile journalists a crisis that is contained and soon to counsel companies and individ- (who write profiles).” The general forgotten, and one that becomes SARD VERBINNEN uals during a crisis situation. While counsel of a major publicly-trad- part of your media boilerplate. Our we hope our clients never face a ed company wrote simply in an counselors bring strategies and & CO. crisis, we stand ready when a major email, “You saved the company, calm. And we continually adapt issue threatens a company’s growth literally.” The firm’s senior exec- crisis management principles to a 630 Third Ave., 9th Fir. or reputation. utives include former reporters, world in which good news and bad, New York, NY 10017 SA has been relied upon to han- editors and correspondents from fact and rumor, travel at lightning 212/687-8080 www.sardverb.com dle communications for everything such media organizations as Bar- speed, disseminated by anyone from white-collar crime, product ron’s, Bloomberg, CBS Televi- with a laptop, cell phone, blog or George Sard, Chairman & CEO recalls, fires, accidental on-the- sion, CNBC, Forbes, Fox Busi- Twitter account. Paul Verbinnen, President job deaths, securities fraud, sexual ness News, NBC Television, Los We are always on call to counsel harassment, legal issues, social or Angeles Times, New York Times, clients in crisis. And, when things Sard Verbinnen & Co is a lead- digital media issues, community San Francisco Chronicle and Wall are calm, we help our clients avoid, ing strategic corporate and finan- relations, website hacks, user data Street Journal. anticipate and prepare, so that if a cial communications firm with breaches, organized labor issues, Please visit www.sitrick.com for crisis does strike, it becomes the offices in New York, Chicago, San and other business situations requir- more information on the firm in- type that is soon forgotten. We can Francisco, Los Angeles, and Lon- ing a prompt response. Through the cluding a list of current and former help. Let’s talk. don. We provide communications years, we have been successful in clients for which its work has been counsel and services to clients in- averting crises through preparation public. ReviveHealth cluding multinational corporations, and creating solid, actionable plans smaller public and private compa- prior to any crisis occurring. 209 10th Avenue South, Suite 214 nies, investment firms, financial Schneider Associates is a full-ser- Nashville, TN 37203 and professional service firms, and vice public relations and integrated The February issue of O’Dwyer’s 615/742-7242 high-profile individuals. marketing communications agen- thinkrevivehealth.com The firm’s highly experienced cy specializing in Launch Public will profile environmental PR firms, [email protected] senior professionals provide sound, Relations®, a proprietary method as well as public affairs firms. If you objective advice and execution of launching new and revitalizing would like to be profiled, contact 510 S. Marquette Avenue, 13F support to clients across a broad iconic products, services, compa- Editor Jon Gingerich at Minneapolis, MN 55402 612/672-9842 spectrum of industries. Our work nies, institutions and communities 646/843-2080 or encompasses corporate position- to build awareness, excitement, and [email protected] 233 East Canon Perdido ing, media relations and investor sales. Visit www.schneiderpr.com.

34 JANUARY 2017 | WWW.ODWYERPR.COM | ADVERTISING SECTION

Profiles of Crisis Communications Firms

Trust, RSM, Skanska USA and Lance Morgan, Chief Communica- Westbrook Partners. tions Strategist 202/585-2785 Tellem [email protected] Grody PR Rod Clayton, EVP, Co-Head Global Crisis and Issues +44-20-7067-0431 30745 PCH, Suite 243 [email protected] Malibu, CA 90265 310/313-3444 www.tellemgrodypr.com In the digital and globally inter- Facebook: @TellemGrodyPR connected world we live in today, Twitter and @susantellem. the immediacy of events impacts everything — from seismic glob- Tellem Grody Public Relations, al business and policy issues to Inc., (TGPR) a global public re- the seemingly insignificant sec- lations and social media agency, ond-to-second conversations on Reporters gather for a Tellem Grody PR press briefing, also transmitted has expanded its crisis manage- social media. We all operate “In the nationally via Facebook Live, about a lawsuit challenging the constitu- ment practice to include homeland Now,” where everything is know- tionality of surrogacy laws. threats, terrorism and cyber-crime. able and sharable as events unfold The team is led by Susan M. Tell- through the 24-hour news cycle, SLOANE & Fax: 617/695-9505 em, APR, RN, BSN, the agency’s citizen journalists, content aggre- [email protected] senior partner. TGPR helps com- gators that prioritize trending top- COMPANY www.solomonmccown.com panies, law enforcement and citi- ics and stories and, of course, social zens manage terror-related crises. media. 7 Times Square, 17th Floor Helene Solomon, CEO Her diverse crisis team includes a Our global Crisis practice encom- New York, NY 10036 Ashley McCown, Pres. seasoned private investigator with passes a team of senior profession- 212/486-9500 Bill Stein, CFO Israeli military training, a veter- als who possess an unparalleled www.sloanepr.com Dan Cence, Wendy Goldstein an food safety expert and a photo/ Pierce, SVPs mastery of protecting corporate Whit Clay and Darren Brandt, Co- T.J. Winick, Jonathan Pappas, Mi- video news journalist who worked reputation in the digital age. Work- CEOs chelle Mastrobattista, Dawn Ber- daily with the LAPD. ing in partnership with our clients, gantino, Conor Yunits VPs Tellem’s 35 years of crisis pre- we understand that preserving cor- Sloane & Company is a specialist paredness and management ex- porate and brand reputations are the public relations firm that focuses With offices in Boston and New pertise includes counsel to the DA highest priorities. We ensure that principally on corporate and finan- York, Solomon McCown (SM&) prosecuting the Michael Jackson all constituencies that have a stake cial media relations, investor rela- supports clients that face com- case; Pope John Paul II’s visit to in the outcome are addressed, and tions, crisis communications, trans- plex, mission-critical issues at the Los Angeles where she led a media are expert in managing social and action support, business to business intersection of public policy and advance team, credentialing more digital, as well as traditional media. public relations, and public affairs. business. The firm works within than 3,000. She recently complet- As such, Weber Shandwick offers We provide both strategic coun- healthcare and real estate and with ed two FBI courses on terrorism, the full cycle of issues and crisis sel and tactical support to leading corporations and non-profit organi- including an intensive program management. public and private companies, both zations to deliver strategic commu- on “ISIS and Social Media.” She Our Crisis practice has provid- domestically and around the world. nications, messaging, public affairs herself survived an active shooter ed counsel to many Fortune 500 Our clients represent a wide array and crisis communications services situation; the gunman was killed by companies and we meet their needs of industries — healthcare, finan- through media relations & training, police. Tellem is a LAPD Reserve with expertise and insight. We have cial services, technology, telecom, digital, social & video that help cli- Officer Specialist (retired); a regis- successfully managed crises in a media and travel to name a few. ents achieve the definition, recogni- tered nurse (retired); and a member wide number of areas including en- Unlike many smaller firms, we tion and protection needed to meet of the FBI’s InfraGard team. She vironmental and safety issues, liti- have not built practice specialties their goals. served as a Malibu Public Safe- gation, activist campaigns, political limited to one or two industries. Clients: 47 Brand, Alexandria ty Commissioner and is trained pressure at the local, regional and Because we enjoy a broad world- Real Estate Equities, Inc., Aligned and frequently drills as a Malibu state level, regulatory actions, op- view and are students of our pro- Energy, Arrowstreet, Atrius Health, Community Emergency Response erational crises and negative press. fession, we can share different ap- Beacon Capital Partners, Biopro- Team (CERT) member. She speaks We have managed environmental proaches and best practices across cess Technology Consultants, Bos- frequently on crisis management, disasters and product recalls, proxy our client base. ton Beer Co., Bozzuto Manage- most recently to the Orange County battles, federal investigations, in- We believe in building partner- ment, CBT Architects, Chi Omega, Coroners Association and at the Or- vestigative media reports and board ships with our clients. We work Combined Jewish Philanthropies, ange County Sheriff’s Department disputes. quickly and immerse ourselves Commonwealth Care Alliance, Leadership Retreat. In addition, Weber Shandwick fully to understand a client’s oper- Cottonwood Management, The Da- offers educational tools and train- ations, culture, storylines, oppor- vis Companies, EF Education, First Weber ings to prepare clients for a po- tunities and issues. We then build Iquilinos Boricuas en Acción, Jew- tential crisis. Since 2010 we have thoughtful communications pro- ish Community Centers of Greater Shandwick conducted interactive, multimedia grams that deliver the right messag- Boston, Lahey Health, Lendlease, crisis simulations with firebell, our es to the right constituencies using Lupoli Companies, Massachusetts 909 Third Avenue award-winning proprietary sim- the right vehicles. Department of Public Health, Mas- New York, NY 10022 ulator tool, which allows clients sachusetts Developmental Disabil- 212/445-8000 the opportunity to stress-test plans Solomon ities Council, Massachusetts Med- www.webershandwick.com and messaging in an environment ical Society/New England Journal that mimics real-time social and McCown & of Medicine, MITIMCo, Mount Micho Spring, Chair, Global Corpo- broadcast media pressures. All of Vernon Co., Nellie Mae Education rate Practice 617/520-7075 Company, Inc. [email protected] our crisis response trainings are Foundation, Peter Duda, EVP/Mgmt Supervisor, paired with discussions of proac- New Boston Fund, Nizhoni 177 Milk St., #610 Co-Head Global Crisis & Issues tive approaches that can mitigate Boston, MA 02109 Health, Related Beal, RE/MAX 212/445-8213 risk and minimize damage in event 617/695-9555 Integra New England, Rockland [email protected] of a crisis.  36 JANUARY 2017 | WWW.ODWYERPR.COM | ADVERTISING SECTION

OPINION Professional Development Why the Times should hire a pro-Trump columnist By Fraser Seitel the moment the megalomaniacal real estate rious about the “paper of record” regaining n a mea culpa unprecedented in Amer- developer entered the race. its credibility after its Trump trashing of the ican journalism, the exalted New York Most prominent in the Times’ antipathy last several months, he will make a concert- ITimes immediately followed the upset to Trump is its op-ed page, where every ed effort to add one, lone pro-Trump advo- election of Donald Trump with a public single regular contributor without excep- cate as a New York Times op-ed columnist. apology, question- tion despises the Donald and everything he Such a credibility-saving move is neces- ing its reporting of stands for. sary when one considers the current Times the candidate and From left wingers Charles Blow and Gail op-ed cadre of critics. promising readers Collins to right wingers Ross Douthat and Charles Blow to “rededicate our- David Brooks, the Times’ columnists con- The resident commentator of all things selves” to fairness sider Trump little more than an egotistical, racial has staked out territory as the Times’ and honesty in its fabricating blowhard, whose “knowledge” most hysterical anti-Trumper, relishing to coverage. of policy extends no further than cable TV, readers how he refused to attend the Pres- That letter, writ- and who’d rather tweet and condemn than ident-elect’s sit down with Times’ editors ten by publisher listen and learn. last month. Arthur Sulzberg- And, of course, they are right, but … “The very idea of sitting across the table er, Jr. and execu- Donald Trump, warts and all, still won from a demagogue who preyed on racial, Fraser P. Seitel has been a communications tive editor Dean more than 62 million American votes. And ethnic and religious hostilities and treating consultant, author and Bacquet, was a while that might have been two million less him with decorum and social grace fills me teacher for more than not-so-subtle ac- votes than Hillary received, Trump still with disgust, to the point of overflowing.” 30 years. He is the au- knowledgement of won, so the Times needs to get over it. So Since then, Blow has continued to “over- thor of the Prentice-Hall what anyone who far, it hasn’t. flow,” calling for open resistance against the text, The Practice of Public Relations. regularly reads Despite its publisher’s promising words, next President as an act of “revolutionary the Times knew the Times since the election has doubled patriotism.” Whew. Take a blow, Charles. all along: that the down on its daily damning of the incoming Paul Krugman paper has been virulently anti-Trump from President. Indeed, if Arthur, Jr. is really se- The Nobel Prize-winning economist is another never-Trumper. So much so, that if the new President actually does follow through on his promise to invest federal funds in infrastructure improvement — as Krugman has been calling for years — the lugubrious columnist will likely blame Trump for not picking the right projects. Hopeless. Gail Collins The Times’ resident humorist progres- sively stopped being funny as Trump got closer to beating her beloved Hillary. And when the dastardly deed did occur, Ms. Collins’ glee turned to a gloom that she is just now attempting to shake off. While there will be myriad possibilities for amusement in an Administration run by a cuckoo clock, it will be difficult for Ms. Collins to recover her comedic mojo in the face of such a scary clown. David Brooks The Times’ resident moralist warned fel- low-Republicans during the campaign that backing Trump was like supporting evil- eyed communist hunter Joe McCarthy. Trump, wrote Brooks, “lives in an al- ternative, amoral Howard Stern universe where he cannot enjoy the sweetness that altruism and community service can occa- sionally bring.” The columnist’s conclusion about our next President: “Pathetic.” _ Continued on next page

38 JANUARY 2017 | WWW.ODWYERPR.COM Financial Management Managing for prosperity in 2017 and beyond (part I)

By Richard Goldstein and threats.) Read your mission statement. Substitute Staffing needs. Based on your expecta- the name of a very different agency that is n the course of devising an interesting, tions and the amount of average income dramatically opposed to yours — for your relevant column this month, many ideas generated per person in 2016, plan your name and re-read it. The better your mis- Icame to mind but none immediately ex- staffing needs for 2017. Evaluate your staff; sion statement works for the other agency, cited me. no need to stick with losers or underper- the poorer it is. No agency, small or large Then I discov- formers. I believe there are good people in can exempt itself from the challenge of ered an old news- the market place looking for the right spot. standing out in the increasing competitive letter authored They might as well be working for you! marketplace. Your identity says who you by my late good Determine the average income generat- uniquely are and why clients should choose friend, Al Croft, ti- ed per professional in 2016. Use this fig- you. tled “How to Make ure to gauge staff needs against projected Determine to achieve at least 80-85 per- 2003 Better Than budgets and evaluate your staff against the cent staff utilization this year. Stop wor- 2002. Apply Basic average. (I will write more on this in future rying about monthly variances; shoot for Business Strate- columns.) long range (minimum quarterly) results. I gies.” Develop or revise your marketing plan will write more on this in future columns, Going through and allocate funds to make it work. Be and will note industry averages. Richard Goldstein is my archives, I proactive about marketing your firm. Try Monitor write-offs closely, no more a partner at Buchbind- came across my and spend at least 50 percent of your time than five percent of income if possible. er Tunick & Company LLP, New York, Certified columns on man- serving clients and the other half managing Watch for poor budgeting, over-servicing Public Accountants. aging for prosper- and growing your business. (more on this coming soon) and/or staff ity, and it dawned Develop/revise and promote a unique mistakes, the usual culprits for write-offs on me to write strategic position or marketing niche and less than possible and desirable profits. about managing for prosperity using the for your firm. Decide what your firm is or Train staff to have the professional confi- ideas taught to me by Al Croft and Rick what you want it to be. Build strength in a dence to stop work, and speak to manage- Gould. Be warned, this is not a one-time market niche with good growth potential. ment, on client projects before they invest column but will be a series. Any feedback Maybe one of the practice areas of PR has more time than the client will be willing to from my readers is always appreciated. undeveloped potential for your firm. Make pay for. From my friend Al Croft and me … sure your clients and prospects understand Track individual client profitability Al wrote about applying basic business your strengths. It is important to mer- monthly. Your firm may be profitable over- strategies 15 years ago. His advice still ap- chandise your accomplishments to current all, but individual problem clients can pull plies today so here goes! clients as to prospects. Look for ways to down total profits. Know when and why Update your long-range business plan. develop additional business from current profitability on any account drops below Write a plan if you don’t have one. Then clients. This additional business is much where you want it to be. Do something follow it. Despite the fact that the agency more profitable than chasing after new cli- about problem clients, even if it means re- business continues to be hectic, cloudy ents; despite the fact that you must do both. signing the business. and hard to plan for, a good fluid business PR Week in 2002 ran an article that Check your hourly rates against indus- plan — really two plans; one short range “The most single most powerful, strategic try average. Are your rates competitive? for 2017 and one for the next three to five and competitive asset a company has is Can they be increased? Make sure individ- years — provides a healthy backbone and its brand identity.” I disagree, but not by ual rates are set to make individual employ- operating base for your firm. much. In my view the most valuable asset a ees profitable. Are you charging enough for Develop a realistic budget for your firm PR firm has is its intellectual capital. When crisis or client-inspired weekend work? I based on your best income expectations. is the last time your agency strategized its will write more on this in future columns Regularly update based on business chang- brand identity? Your goal is to stand out as well. es and a flexible SWOT analysis. (This is so that the right clients choose you for Again, your feedback is important to me. a study undertaken by an organization to what you do best. You need to specify what Hope this month’s column will add to your identify its internal strengths and weak- makes your agency special and why clients success!  nesses, as well as its external opportunities would choose you?

Pro-Trump NY Times Columnist but I’m willing to see if Trump’s unorth- meeting at the Times! _Continued from previosu page odox approach might somehow result in The rest of the New York Times’ op-ed progress. brigade is equally resentful, disdainful or Ross Douthat Frank Bruni even downright hateful of what Donald During the campaign, Douthat, the The columnist on all things gender-re- Trump hath wrought. Times’ token Republican spiritual colum- lated, Bruni is yet another who desperately That’s why the best move Arthur, Jr. can nist, cast his lot with the never-Trumpers, pleaded for Clinton’s election right up until make is to follow what his father did 50 pointing out that the candidate’s views the bitter judgment day. years ago when he recruited former Nix- were neither conservative nor libertarian. But like Douthat, Bruni has seemed to on public relations man William Safire for Now that Trump will be President, mellow a bit since the worst happened; the Times’ op-ed page, and bring in a pro- Douthat has softened a bit; I’m still no fan at least, he was willing to attend Trump’s Trump columnist. 

WWW.ODWYERPR.COM | JANUARY 2017 39 WASHINGTON REPORT Kochs Network launches PR firm he advocacy network backed by billionaire industrialist brothers Charles and David Koch has added a PR firm to its Troster of conservative outreach and policy efforts. In Pursuit Of is the name of the new entity that will be run by Koch’s anchor advocacy group Freedom Partners. The for-prof- it agency will provide services to outside clients such as politi- cal candidates, companies and non-profits, and will also supply communications work for the various arms of Koch’s vast political network. According to a December 7 NBC News report, the firm plans to focus on corporate tax reform, regulation reduction and replacing the Affordable Care Act. James Davis, Freedom Partners’ Executive VP of Market- ing and Communications, has been tapped to lead In Pursuit Of and will hold the title of President. Davis, who was Chief White House correspondent Keil Spokesman and Communications Director for the 2012 Republi- can National Convention, was formerly an Associate at M&A PR to H+K giant Brunswick Group. In 2009, the Kochs funded the launch of a similar private offer- ichard Keil has been appointed Executive VP in Hill+Knowl- ing, political data and analytics firm i360. That firm, which was ton’s Global Corporate Practice. The former founded by former John McCain chief technology officer Michael RLead White House Correspondent for The Palmer, collects data on all 250 million U.S. adults for the purpose Associated Press and Bloomberg News will focus of creating predictive modeling for political campaigns. on media relations, crisis and public affairs start- The news of In Pursuit Of’s formation comes amid a restruc- ing in January. turing effort involving Koch’s political operations that were an- Most recently Keil served multiple roles in pub- nounced earlier this year. Those measures resulted in several orga- lic and government affairs for ExxonMobil at its nizations being consolidated under the Americans for Prosperity Irving, Texas, headquarters. Prior to that he was a umbrella and a scaling back of its work with several consulting Senior Communications Advisor at Purple Strat- Richard Keil firms, fundraising entities and conservative advocacy groups. In egies and worked at H+K merger partner Public December the Kochs also announced that it would be laying off Strategies, Inc. 81 employees across its network as part of this reorganization.  In September, H+K named political and agency vet Joe House- holder Executive VP. The former journalist and communications The Sugar Association signs director for then-Sen. Hillary Clinton (D-NY) also worked at Pub- lobbying support lic Strategies and Purple Strategies.  he Sugar Association, the U.S. trade group that represents Uber hails Ulman Public Policy the sugar industry, has tapped agriculture industry special- ide-hailing service Uber has tapped Government Relations Tists Olsson, Frank, Weeda, Terman & Matz for lobbying sup- firm Ulman Public Policy & Federal Relations for Capitol Hill port on Capitol Hill. Rrepresentation on labor and transportation issues. OFWT&M has been hired to “provide monitoring, consulting, The smartphone-based car service has hired Ulman for help with and advocacy services regarding legislation relating to the areas “innovation in the transportation marketplace,” as well as “issues of food labeling and nutrition,” according to lobbying registration related to the sharing economy,” according to December lobbying documents filed in December. registration documents. The sugar group was ensnared in controversy this year when Uber in December rolled out its driverless-car pilot program in the New England Journal of Medicine published a bombshell ar- San Francisco to much fanfare, which allows customers the ability ticle detailing how the association in the 1960s — then known to hail self-driving cars from their phones. That rollout was in de- as the Sugar Research Foundation — had allegedly paid Harvard fiance of California transportation regulators who said Uber does scientists to pen research that downplayed the link between sugar not have the necessary state testing permit to allow autonomous consumption and coronary heart disease, and instead shifted the driving on public roads. The CA department of motor vehicles told dietary blame for CHD to fat. Uber that it will face legal action if the company “does not confirm The New York Times reported that one of the scientists allegedly immediately that it will stop its launch and seek a testing permit.” paid by the association was nutritionist David Mark Hegsted, who Uber has argued that the program is only semi-autonomous, be- later went on to serve as Administrator of Human Nutrition at the cause cars in its self-driving fleet still employ a “safety driver” who United States Department of Agriculture. monitors trips and can take the wheel when necessary. In response to the New England Journal of Medicine report, the Uber has spent nearly $1 million in lobbying expenditures Sugar Association said in a statement that the industry “should ($970,000) this year, more than double what it spent in lobbying have exercised greater transparency in all of its research activi- fees in 2015 ($470,000). Lobbying groups Uber has hired in 2016 ties.” However, the group went on to state that it “questions the include Franklin Square Group, Heather Podesta & Partners, Cap- continued attempts to reframe historical occurrences to conve- itol Tax Partners, Doerrer Group, Federal Hill Group and Mayer niently align with the currently trending anti-sugar narrative” and Brown LLP. maintains its position that “the last several decades of research Ulman Public Policy and Federal Relations is owned by Josh Ul- have concluded that sugar does not have a unique role in heart man, who was formerly the Director of Labor Law policy at the disease.”  U.S. Chamber of Commerce. 

40 JANUARY 2017 | WWW.ODWYERPR.COM International PR News

APCO aids Switzerland GGA will also supply the Embassy with written assessments and witzerland has tapped D.C. PR giant APCO Worldwide to reports on its work, which terminates at the end of December. provide communications services that promote a positive GGA will receive approx. $455,000 for the agreement. perception of the Swiss Government within the United GGA is led by former Majority Leader and Democratic presi- S  States. dential candidate Dick Gephardt. APCO’s Washington headquarters will work with the Switzer- land Embassy in D.C. to provide services that include media re- Fratelli fields Japan media work lations, stakeholder engagement, communication strategy, digital advertising, media monitoring and analytics services, according he Government of Japan has awarded public affairs firm The to Foreign Agents Registration Act documents filed in December. Fratelli Group a $15,000-a-month contract for communica- The contract, which runs until March 30, 2017, fetches APCO a Ttions consulting services. fee of $80,000. Working through The Embassy of Japan in Washington, The The pact was signed by APCO Deputy Managing Director Mike Fratelli Group will focus on media outreach and media coverage, Hotra, who was previously Director of Legislation and Communi- as well as legislation and congressional actions that may affect or cation for the American Tort Reform Association and Director of relate to the Japanese government, according to Foreign Agents the Civil Justice Task Force of the American Legislative Exchange Registration Act documents filed in December. Council.  Services to be rendered include providing strategic counsel, mes- sage and materials development, media monitoring and outreach Gephardt reps Nicaragua and contacting potential third-party spokespersons and opinion he Republic of Nicaragua has signed Gephardt Group Gov- leaders. ernment Affairs for lobbying and government relations ser- The Agreement, which was made effective in December, runs for Tvices that contribute to improved economic and political three months. The public policy firm, which has had a history of relations between that Central American nation and the U.S., representing Japan, has also done international affairs and trade according to Foreign Agents Registration Act documents filed in work for South Korea, Colombia, the U.S.-South Africa Business December. Council, US-ASEAN Business Council, and American Business GGA will provide strategic advice, lobbying and government Coalition for Doha. relations services to the Nicaraguan Embassy in D.C., which in- The Fratelli Group was founded by Francis O’Brien, who was cludes outreach to Congress and the Executive Branch on the Em- Press Secretary to former Congresswoman and VP candidate Ger- bassy’s behalf, according to FARA documents. aldine Ferraro. 

FARA News  NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals. For a complete list of filings, visit www.fara.gov.

Mercury Public Affairs, LLC, Washington, D.C., registered Dec. 13, 2016 for International Agency for Regional Development (Globee), Kharkov, Ukraine, for services related to the Deputy Minister for Foreign Affairs of Ukraine, Chief of Staff of the Ministry Mr. Vadym Prystaiko’s visit to the US.

Sonoran Policy Group, LLC, Scottsdale, AZ, registered Dec. 11, 2016 for New Zealand Embassy, Washington, D.C., for public and private sector diplomacy.

Overseas Korean Cultural Heritage Foundation, Washington, D.C., registered Dec. 1, 2016 for Korean Cultural Heritage Administration, Daejeon South Korea, to manage and operate the museum in Washington, D.C. purchased by the Korean Cultural Heritage Administration.

Lobbying News G NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

Covington & Burling LLP, Washington, D.C., registered Dec. 21, 2016 for SAP America, Inc., Washington, D.C., regarding cybersecurity and sur- veillance; IT modernization.

Brownstein Hyatt Farber Schreck, LLP, Washington, D.C., registered Dec. 21, 2016 for Taylor Energy Company, LLC, New Orleans, LA, regarding potential legislation to the outer continental shelf.

Federal Policy Group, LLC, Washington, D.C., registered Dec. 21, 2016 for American Investment Council, Washington, D.C., regarding tax legisla- tive and regulatory issues regarding tax reform.

The Madison Group, Washington, D.C., registered Dec. 19, 2016 for American Retirement Association, Arlington, VA, for issues pertaining to retire- ment reform.

Ogilvy Government Relations, Washington, D.C., registered Dec. 12, 2016 for Rheem Manufacturing Company, Atlanta, GA, regarding issues related to energy efficiency of HVAC and water heater equipment.

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2017 PR Buyer’s Guide

44 - Annual Reports/Design/Branding 44 - Associations/Clubs/Societies 46 - Awards/Programs 47 - Books 48 - Broadcast Monitoring 49 - Celebrities 49 - Clipping Services 50 - Content Marketing 50 - Conventions/Conference Planners 50 - Copywriters 50 - Corporate Image Consultants 51 - CPA/Consulting Services 51 - Crisis Management 51 - Directories 52 - Directory Publishers 52 - Editorial Distribution & Services 52 - Education 53 - Electronic Newsfeeds/Satellite Svcs. 54 - Employment Services 54 - Executive Search 55 - Fulfillment 55 - Graphic Services 56 - Integrated Marketing & PR 56 - Interactive/Multimedia Services 57 - Management Consultants 57 - Measurement and Evaluation 58 - Media Lists 58 - Media Monitoring

42 JANUARY 2017 4 WWW.ODWYERPR.COM 2017_pr_buyers_guide.qxp_january_buyers_2011 1/4/17 2:00 PM Page 43

Media Tours/Roadshows - 58 Media Training - 59 Mergers & Acquisitions - 60 Newsletters - 60 Newswires/Press Services - 60 Photo Distribution - 61 Photographers/Stock Photos - 61 Press Release Distribution - 61 Printing - 62 Promotions - 62 Public Relations Networks - 62 Public Service Announcements - 63 Radio - 64 Research (Marketing Research) - 66 Satellite Media Tours - 67 Search Engine Optimization (SEO) - 71 Social Media - 72 Software Products - 72 Speakers Service (Talent) - 73 Special Events - 73 Speechwriting - 74 TV Production - 74 Translation Services - 75 Video - 75 Webcasting - 78 Website Development - 78 Index to Listed Companies - 79

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ANNUAL REPORTS/BRANDING 2017 PR BUYER’S GUIDE American Association of Advertising Chief Marketing Officer Council, 1494 Annual Reports/ Agencies (4As), 1065 Ave. of the Hamilton Ave., San Jose, CA, 95125. Design/Branding Americas, 16th flr., New York, NY, 408/677-5300 x5333. 10018. 212/682-2500. www.aaaa.org. www.cmocouncil.org. Bernhardt Fudyma Design Group, 21 Nancy Hill, Pres. & CEO. Donovan Neale-May, Exec. Dir. W. 46th St., #1206, New York, NY, 10036. 212/889-9337. www.bfdg.com. American Association of Political Communication Leadership Exchange, Craig Bernhardt, Pres. Consultants, 8400 Westpark Dr., 2nd flr., The, 45 Delaware Court, Schaumburg, IL, McLean, VA, 22102. 703/245-8020. 60193. 847/893-6079. Brand Union, The, 3 Columbus Circle, www.theaapc.org. Alana Joyce, Exec. Dir. www.thecommunicationexchange.org. 11th flr., New York, NY, 10019. 212/336- Christine Moore, Exec. Dir. 3200. www.thebrandunion.com. American Marketing Association, The, Toby Southgate, Worldwide CEO. 130 E. Randolf St., 22nd Flr., Chicago, CPR, The International Institute For IL, 60601. 312/542-9000. www.ama.org. Conflict Prevention and Resolution, 30 Eisenberg & Associates, 3102 Oak Lawn Russ Klein, CEO. East 33rd St., 6th Flr., New York, NY, Ave., Ste. 750, Dallas, TX, 75219. 10016. 212/949-6490. www.cpradr.org. 214/528-5990. www.eisenberginc.com. Arthur W. Page Society, 230 Park Ave., Noah J. Hanft, Pres./CEO. Arthur Eisenberg, Founder. #455, New York, NY, 10169. 212/400- 7959. www.awpagesociety.com. Direct Marketing Association, 1333 Galperin Design Inc., 2280 Frederick Roger Bolton, Pres. Broadway, #301, New York, NY, 10018. Douglass Blvd., #9D, New York, NY, 10027. 212/768-7277. www.thedma.org. 212/873-1121. www.galperindesign.com. ASAE & The Center For Assn. Tom Benton, CEO. Peter Galperin, Pres. Leadership, 1575 I St., N.W., #1100, Electronic Retailing Association, 607 INC Design, 35 West 35th St., New York, Washington, DC, 20005. 202/371-0940. www.asaecenter.org. John H. Graham, 14th St., N.W., #530, Washington, DC, NY, 10001. 212/599-2222. 20005. 800/987-6462. www.retailing.org. Pres. & CEO. www.incdesign.com. Chris Reinmuth, Pres. Mike Eisenstadt, VP, Inc Design. Association for Conflict Resolution, Entertainment Publicists Professional Johnson Strategic Communications, 1639 Bradley Park Dr., #500-142, Society, P.O. Box 5841, Beverly Hills, Inc., P.O. Box 27227, Overland Park, KS, Columbus, GA, 31904. 202/780-5999. CA, 90209. 818/760-8995. 66225-7227. 913/649-8885. www.acrnet.org. Cheryl Jamison, Exec. Dir. www.eppsonline.org. Rick Markovitz. www.johnsonstrategic.com. Richard Johnson, Pres. Association for Education in Florida PR Association, 40 Sarasota Ctr. Journalism and Mass Communications, Blvd., #107, Sarasota, FL, 34240. Lippincott, 499 Park Ave., New York, 234 Outlet Pointe Blvd., Ste. A, 941/365-2135. www.fpra.org. NY, 10022. 212/521-0000. www.lippin- Columbia, SC, 29210. 803/798-0271; fax: Cheray Keyes-Shima, Exec. Dir. cott.com. Richard Wilke, Dir., Global 803/772-3509. www.aejmc.org. Business Development. Jennifer McGill, Exec. Dir. Healthcare Businesswomen’s Association, 373 Route 46 West, Bldg. E, Point Five Design, 118 E. 25th St., 10th #215, Fairfield, NJ, 07004. 973/575-0606; flr., New York, NY, 10010. 212/414-4309. Association for Women in Communications, 1717 E. Republic Rd., fax: 973/575-1445. www.hbanet.org. www.point5.com. Alissa Levin, Founder Carole Davis-Grossman, Exec. Dir. & Principal. Ste. A, Springfield, MO, 65804. 417/886- 8606. www.womcom.org. Hospitality Sales & Marketing Associations Becky Lucas, Exec. Dir. Association Int’l., 7918 Jones Branch Dr., #300, McLean, VA, 22102. 703/506- Advertising Club of New York, 989 Ave. Association of Strategic Alliance 3280; fax: 703/506-3266. www.hsmai.org. of the Americas, 7th fl., New York, NY, Professionals, 960 Turnpike St., #3A, Robert A. Gilbert, Pres. & CEO. 10018. 212/533-8080. www.theadvertis- Canton, MA, 02021. 781/562-1630. ingclub.org. Gina Grillo, Pres. & CEO. [email protected]; Institute for PR, Univ. of Florida, P.O. www.strategic-alliances.org. Box 118400, 2096 Weimer Hall, Advertising Specialty Institute, 4800 Mike Leonetti, Pres. & CEO. Gainesville, FL, 32611-8400. 352/392- Street Rd., Trevose, PA, 19053. 800/546- 0280. www.instituteforpr.org. 1350. www.asicentral.com. Timothy M. Automotive PR Council, Original Tina McCorkindale, Pres. & CEO. Andrews, Pres. & CEO. Equipment Suppliers Assn., 25925 Int’l Women’s Media Foundation, 1625 Advertising Women of New York, 28 W. Telegraph Rd., #350, Southfield, MI, K St., N.W., #1275, Washington, DC, 44th St., #912, New York, NY, 10036. 48033. 248/952-6401. [email protected]; 20006. 202/496-1992. www.iwmf.org. 212/221-7969. www.awny.org. www.oesa.org. Jeff Laskowski, Mgr., Elisa Lees Munoz, Exec. Dir. Lynn Branigan, Exec. Dir. Comms. International Association of Business Alliance for Women in Media, 2365 British American Business Inc., 52 Communicators, 155 Montgomery St., Harrodsburg Rd., #A325, Lexington, KY, Vanderbilt Ave., 20th flr., New York, NY, #1210, San Francisco, CA, 94104. 40504. 202/750-3664. 10017. 212/661-4060; fax: 212/661-4074. 415/544-4700; fax: 415/544-4747. www.allwomeninmedia.org. www.babinc.org. Wendy Mendenhall, www.iabc.com. Stephanie Doute, Acting Becky Brooks, Exec. Director. Mng. Dir. Exec. Dir.

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2017 PR BUYER’S GUIDE ASSOCIATIONS International Association of Business National Hispanic Media Coalition, 55 Professional Marketing Forum, Suite 422, Communicators, Wash., D.C. Chapter, S. Grand Ave., Pasadena, CA, 91105. Salisbury House, London Wall, London, 200 Little Falls St., #205, Falls Church, 626/792-6462. [email protected]; EC2M 5QQ, U.K. 020 7786 9786; fax: 020 VA, 22046. 703/267-2322. www.nhmc.org. Alex Nogales, Pres. & CEO. 7786 9799. www.pmforum.co.uk. Richard www.iabcdcmetro.org. Chaplin, Founder. Sherri Core, Dir. of Admin. National Investor Relations Institute, 225 Reinekers Lane, #560, Alexandria, Promotional Products Association Int’l., International Association of Speakers VA, 22314. 703/562-7700; fax: 703/562- 3125 Skyway Circle North, Irving, TX, Bureaus, 4015 S. McClintock Dr., #110, 7701. www.niri.org. Matt Brusch, VP, 75038-3526. 888/426-7724; 972/252- Tempe, AZ, 85282. 480/839-1423. Comms. & Practice Information. 0404. www.ppai.org. Paul Bellantone, www.iasbweb.org. Marie Fredette, Exec. VP. Pres. & CEO. National School PR Association, 15948 International Digital Enterprise Derwood Rd., Rockville, MD, 20855. PRSA/Georgia, 4971 Staverly Lane, Alliance, 1800 Diagonal Rd., #320, 301/519-0496; fax: 301/519-0494. Norcross, GA, 30092. 770/449-6369. Alexandria, VA, 22314. 703/837-1070. www.nspra.org. Rich Bagin, Exec. Dir. www.prsageorgia.org. Denise Grant, COO. www.idealliance.org. David Steinhardt, Pres. & CEO. National Writers Association, 10940 S. PRSA/National Capital Chapter, 200 Parker Rd., #508, Parker, CO, 80134. Little Falls St., #205, Falls Church, VA, International PR Assn., IPRA, Suite 303/841-0246. www.nationalwriters.com. 22046. 703/691-9212. www.prsa-ncc.org. 5879, P.O. Box 6945, London, W1A 6US, Sandy Whelchel, Exec. Dir. Sherri Core, Dir. of Admin. U.K. 44 1634 818308. www.ipra.org. New York Market Radio Association, PRSA/New York Chapter, 41 Madison Issue Management Council, 207 125 W. 55th St., 21st flr., New York, NY, Ave., 5th Flr., New York, NY, 10010. Loudoun St. S.E., Leesburg, VA, 20175. 10019. 646/254-4493. www.nymrad.org. 212/228-7228. www.prsany.org. 793/777-8450. www.issuemanagement.org. Deborah Beagan, Exec. Dir. Teresa Yancey Crane, Pres. Public Affairs Council, 2121 K St., New York Women in Communications, N.W., #900, Washington, DC, 20037. LACP - League of American 355 Lexington Ave., 15th flr., New York, 202/787-5950. www.pac.org. Douglas NY, 10017-6603. 212/297-2133; Communications Professionals, 999 Pinkham, Pres. Vanderbilt Beach Rd., #200, Naples, FL, fax: 212/370-9047. [email protected]; www.nywici.org. Marie Ungaro, Exec. Dir. 34108. 800/709-LACP. www.lacp.com. Public Relations Society of America Tyson Heyn, Founder. (PRSA), 33 Maiden Lane, 11th flr., New Online News Association, c/o NPR, 1111 York, NY, 10038. 212/460-1400. N. Capitol St., N.E., 6th flr., Washington, National Association of Broadcasters, www.prsa.org. Laura Kane, Chief DC, 20002. 646/290-7900. 1771 N St., N.W., Washington, DC, [email protected]; Comms. Officer. 20036. 202/429-5300. www.nab.org. www.journalists.org. Dennis Wharton, Exec. VP, Comms. Jane McDonnell, Exec. Dir. Publicity Club of Chicago, P.O. Box 663, Deerfield, IL, 60015. 773/463-5560. National Association of Business Political Pennsylvania Association for Government [email protected]; www.publicity.org. Action Committees, 101 Constitution Ave., Relations, P.O. Box 116, Harrisburg, PA, David Brimm, Exec. Director. N.W., #L-110, Washington, DC, 20001. 17108. 717/939-1900; fax: 717/939-7900. 202/341-3780. www.nabpac.org. Geoffrey [email protected]; www.pagr.org. Christine Publicity Club of New England, P.O. Ziebart, Exec. Dir. Corrigan, Exec. Dir. Box 415, Belmont, MA, 02478. [email protected]; www.pubclub.org. National Association of Government Philadelphia PR Association, P.O. Box Pam DeCoste, Executive Administrator. Communicators, 201 Park Washington 579, Moorestown, NJ, 08057. 215/557- Court, Falls Church, VA, 22046. 703/538- 9865. www.ppra.net. Denise Downing, Publicity Club of New York, P.O. Box 1787. www.nagc.com. Elizabeth Exec. Dir. 6765, FDR Station, New York, NY, Armstrong, Exec. Dir. 10150-6765. pcnyevents@aol.com; www.publicityclub.org. Peter Himler, Pres. National Association of Personnel Services, 78 Dawson Village Way, #410- Radio Television Digital News 201, Dawsonville, GA, 30534. Association, 529 14th St., N.W., #1240, 844/NAPS-360. www.naps360.org. Washington, DC, 20045. 202/662-7257. Trinette R. Cunningham, Pres. www.rtdna.org. Mike Cavender, Exec. Dir. PR Council, 32 East 31st St., 9th Floor National Black PR Society, 14636 South, New York, NY, 10016. 646/651- SIIA, 1090 Vermont Ave., N.W., 6th flr., Runnymede St., Van Nuys, CA, 91405. 4838. Katie Doherty, Manager of Member Washington, DC, 20005. 202/289-7442. 888/976-0005. www.nbprs.org. Engagement. [email protected]; www.siia.net. Jennifer Baranowski, Awards Dir. National Foundation for Women U.S. trade association with 100+ Legislators, 1727 King St., #300, member agencies. Mission: build the Society for Healthcare Strategy & Alexandria, VA, 22314. 703/518-7931. market and firms’ value as strategic Market Development, 155 N. Wacker www.womenlegislators.org. Jody Thomas, business partners. See “Find-A-Firm” Dr., Chicago, IL, 60606. 312/422-3888. Exec. Dir. at www.prcouncil.net. www.shsmd.org. Diane Weber, Exec. Dir.

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ASSOCIATIONS 2017 PR BUYER’S GUIDE Society for Technical Communication, American Hotel & Lodging CODiE Awards, Software & Info 9401 Lee Highway, #300, Fairfax, VA, Association’s Stars of the Industry Industry Association, 1090 Vermont Ave., 22031. 703/522-4114. www.stc.org. Awards, 1250 I St., N.W., Washington, N.W., 6th flr., Washington, DC, 20005. Liz Pohland, Interim CEO. DC, 20005. 202/289-3100; fax: 202/289- 202/289-7442. www.siia.net/codies. 3199. www.ahla.com. Rosanna Maietta, Jennifer Baranowski, Awards Program Mgr. Society of American Business Editors Sr. VP, Comms. & PR. and Writers, Inc., Walter Cronkite Galaxy Awards, Sponsored by MerComm, School of Journalism and Mass APEX Awards, Communications Inc., 500 Executive Blvd., Ossining-on- Communication, Arizona State Univ., 555 Concepts, Inc., 7481 Huntsman Blvd., Hudson, NY, 10562. 914/923-9400. N. Central Ave., Phoenix, AZ, 85004. #720, Springfield, VA, 22153. 703/643- www.mercommawards.com. 602/496-7862. www.sabew.org. 2200. [email protected]; Reni L. Witt, Pres. Kathleen Graham, Exec. Dir. www.ApexAwards.com. John De Lellis, Editor and Publisher, Anne Lopez, APEX Gold Anvil Award of PR Society of Society of American Travel Writers, Program Manager. One Parkview Plaza, #800, Oakbrook America, 33 Maiden Lane, 11th Flr., New York, NY, 10038. 212/460-1400. Terrace, IL, 60181. 847/686-2344. ARC Awards, Sponsored by MerComm, www.satw.org. Marla Schrager, Exec. Dir. www.prsa.org. Laura Kane, Chief Inc., 500 Executive Blvd., Ossining-on- Comms. Officer. Hudson, NY, 10562. 914/923-9400. Society of Professional Journalists, www.mercommawards.com. Gold Circle Awards, ASAE & The Eugene S. Pulliam National Journalism Reni L. Witt, Pres. Center, 3909 N. Meridian St., Center for Association Leadership, 1575 I St., N.W., #1100, Washington, DC, 20005. Indianapolis, IN, 46208-4045. 317/927- Association TRENDS Annual All-Media 8000; fax: 317/920-4789. www.spj.org. 202/371-0940. www.asaecenter.org. Contest, Columbia Books & Information John H. Graham, Pres. & CEO. Joe Skeel, Exec. Dir. Services, 4340 East-West Highway, #300, Bethesda, MD, 20814. 202/464-1662. Washington Women in PR, Washington www.associationtrends.com. Gold Ink Awards, NAPCO Media, 1500 Square, P.O. Box 65297, Washington, DC, Jamie Herring. Spring Garden St., 12th flr., Philadelphia, 20035. www.wwpr.org. PA, 19130. 215/238-5300. www.goldink.com. Mike Cooper. Women in Government Relations, 8400 Astrid Awards, Sponsored by MerComm, Westpark Dr., 2nd flr., McLean, VA, Inc., 500 Executive Blvd., Ossining-on- 22102. 703/610-9030. www.wgr.org. Hudson, NY, 10562. 914/923-9400. Gold Quill Awards, Int’l. Association of Emily Bardach, Executive Director. www.mercommawards.com. Business Communicators, 155 Reni L. Witt, Pres. Montgomery St, #1210, San Francisco, Word of Mouth Marketing Association, CA, 94104. 415/544-4700. 200 E. Randolph St., #5100, Chicago, IL, AVA Digital Awards, Association of www.iabc.com. Stephanie Doute, Acting 60601. 312/577-7610. www.womma.org. Marketing and Communication Exec. Dir. Harvey Morris, Exec. VP. Professionals, 127 Pittsburg St., Dallas, TX, 75207. 214/377-3527. Golden Trumpet Awards, Publicity Club www.avaawards.com. of Chicago, P.O. Box 663, Deerfield, IL, Awards 60015. 773/463-5560; fax: 773/463-5570. Bell Ringer Awards, Publicity Club of Adrian Awards, Hospitality Sales & [email protected]; www.publicity.org. New England, P.O. Box 415, Belmont, Marketing Association Int’l., 7918 Jones David Brimm, Exec. Director. MA, 02478. [email protected]; Branch Drive, #300, McLean, VA, 22102. www.pubclub.org. Pam DeCoste, Exec. 703/506-3280; fax: 703/506-3266. Golden World Awards, Intl. PR Assn., Administrator. www.hsmai.org. Robert A. Gilbert, Pres. IPRA, Suite 5879, P.O. Box 6945, & CEO. London, W1A 6US, U.K. 44 1634 Big Apple Awards, PRSA/New York 818308. www.ipra.org. Advertising Woman of the Year Award, Chapter, 41 Madison Ave., 5th Flr., New Advertising Women of NY, 28 W. 44th York, NY, 10010. 212/228-7228. www.prsany.org. Hermes Creative Awards, Association of St., #912, New York, NY, 10036. Marketing and Communication 212/221-7969. www.awny.org. Professionals, 127 Pittsburg St., Dallas, Lynn Branigan, Exec. Dir. Bronze Anvil Awards of PR Society of America, 33 Maiden Lane, 11th flr., New TX, 75207. 214/377-3525. www.hermesawards.com. Alexander Hamilton Medal - Institute York, NY, 10038. 212/460-1400. for PR, University of Florida, P.O. Box www.prsa.org. Laura Kane, Chief 118400, 2096 Weimer Hall, Gainesville, Comms. Officer. iNova Awards, Sponsored by MerComm, Florida, 32611-8400. 352/392-0280. Inc., 500 Executive Blvd., Ossining-on- www.instituteforpr.org. Clarion Awards, Association for Women Hudson, NY, 10562. 914/923-9400. Tina McCorkindale, Pres. & CEO. in Communications, 1717 E. Republic www.mercommawards.com. Rd., Ste. A, Springfield, MO, 65804. Reni L. Witt, Pres. AME - Advertising & Marketing 417/886-8606. www.womcom.org. Becky Effectiveness Awards, New York Lucas, Exec. Dir. Internet Advertising Competition (IAC) Festivals,, 260 W. 39th St., 10th flr., New Awards, Web Marketing Association, P.O. York, NY, 10018. 212/643-4800. CLIO Awards, 825 8th Ave., 29th flr., Box 475, South Well Fleet, MA, 02663. www.AMEawards.com. Alisun New York, NY, 10019. 212/683-4300. [email protected]; Armstrong, Exec. Dir. www.clioawards.com. Nicole Purcell, Pres. www.iacaward.org. William Rice, Pres.

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2017 PR BUYER’S GUIDE BOOKS Jack Felton Golden Ruler Award, PR Daily and Ragan Awards, 316 N. wide variety of categories honoring Institute for PR, University of Florida, Michigan Ave., Suite 400, Chicago, IL, achievement in public relations, P.O. Box 118400, 2096 Weimer Hall, 60601. 312/960-4304. www.prdaily.com/ marketing, management, human Gainesville, FL, 32611-8400. 352/392- Main/RaganAwardsPrograms.aspx. Mary resources, customer service, new prod- 0280. www.instituteforpr.org. McMahon, Program Mgr. ucts, technology, websites, videos, Tina McCorkindale, Pres. & CEO. events, and more. PR Professional of the Year Award of The Stevie Award trophy, designed Magellan Awards, LACP - League of PR Society of America, 33 Maiden Lane, by the firm that manufactures the American Communications Professionals, 11th flr., New York, NY, 10038. 212/643- Oscar and other leading trophies, is 999 Vanderbilt Beach Rd., #200, Naples, 4800. www.prsa.org. Laura Kane, Chief one of the world’s most coveted FL, 34108. 800/709-LACP. Comms. Officer. prizes. www.lacp.com. Tyson Heyn, Founder. Visit www.StevieAwards.com to Questar Awards, Sponsored by MarCom Awards, Association of learn about all of the Stevie Award MerComm, Inc., 500 Executive Blvd., programs. Marketing and Communication Ossining-on-Hudson, NY, 10562. 914/ Professionals, 127 Pittsburg St., Dallas, 923-9400. www.mercommawards.com. TX, 75207. 214/377-3524. Reni L. Witt, Pres. Telly Awards, The, 22 W. 21st St., 7th flr. www.marcomawards.com. North, New York, NY, 10010. 212/675- ReBrand 100 Global Awards, 24 Corliss 3555. www.tellyawards.com. Matrix Awards, NY WICI, 355 St., #6791, Providence, RI, 02940. Lexington Ave., 15th flr., New York, NY, 401/785-1412. www.rebrand.com. W. Howard Chase Award, Issue 10017. 212/297-2133; fax: 212/370-9047. Anaezi Modu, Founder & CEO. Management Council, 207 Loudoun St. www.nywici.org. Maria Ungaro, Exec. Dir. S.E., Leesburg, VA, 20175. 703/777-8450. Sigma Delta Chi Awards, c/o Society of www.issuemanagement.org. Mercury Awards, Sponsored by Professional Journalists, Eugene S. Teresa Yancey Crane, Pres. MerComm, Inc., 500 Executive Blvd., Pulliam Nat’l Journalism Center, 3909 N. Ossining-on-Hudson, NY, 10562. 914/923- Meridian St., Indianapolis, IN, 46208- Books 9400. www.mercommawards.com. 4045. 317/927-8000. www.spj.org. Reni L. Witt, Pres. Joe Skeel, Exec. Dir. Adventures in PR, by Leo Pearlstein, NAGC Communicator of the Year CreateSpace Independent Publishing Silver Anvil Awards of PR Society of Award, National Association of Platform, March 2016, 168 pages. America, 33 Maiden Lane, 11th flr., New Government Communicators, 201 Park York, NY, 10038. 212/460-1400. Washington Court, Falls Church, VA, All the Truth is Out: The Week Politics www.prsa.org. Laura Kane, Chief 22046. 703/538-1787. www.nagc.com. Went Tabloid, by Matt Bai, Vintage, 1st Comms. Officer. Elizabeth Armstrong, Exec. Dir. edition, September 2015, 288 pages.

New Jersey Awards, New Jersey Silver Apple Awards, Direct Marketing Club of New York, 54 Adams St., Garden Clinton Cash: The Untold Story of How Advertising Club, 199 Prospect Ave., and Why Foreign Governments and #7250, North Arlington, NJ, 07031. City, NY, 11530. 516/746-6700, ext. 201. www.dmcny.org. Stuart Boysen, Exec. Dir. Businesses Helped Make Bill and 201/998-5133; fax: 201/998-7839. Hillary Rich, by Peter Schweizer, Harper, www.njadclub.org. Pat Hanley, Admin. Society for Technical Communication, 1st Edition, May 2015, 256 pages. New York Festivals, Int’l Television & STC Awards, 9401 Lee Hwy., #300, Fairfax, VA, 22031. 703/522-4114; fax: Clinton Inc.: The Audacious Rebuilding Film Awards, 260 W. 39th St., 10th flr., of a Political Machine, by Daniel Halper, New York, NY, 10018. 212/643-4800. 703/522-2075. www.stc.org. Liz Pohland, Interim CEO. Broadside Books, Reprint Edition, July www.newyorkfestivals.com. 2014, 352 pages. Rose Anderson, Exec. Dir.

Outstanding Educator Award of PR Crisis Tales: Five Rules for Coping with Society of America, 33 Maiden Lane, Stevie Awards, 10560 Main St., #519, Crises in Business, Politics and Life, by 11th flr., New York, NY, 10038. 212/460- Fairfax, VA, 22030. 703/547-8389. Lanny J. Davis, Threshold Editions, 1400. www.prsa.org. Laura Kane, Chief www.StevieAwards.com. Michael Reprint Edition, January 2014, 400 pages. Comms. Officer. Gallagher, Pres. A Fighting Chance, by Elizabeth Warren, ® Paul M. Lund Public Service Award of The Stevie Awards, widely regard- Picador, Reprint Edition, March 2015, 400 PR Society of America, 33 Maiden Lane, ed as the world’s premier business pages. 11th flr., New York, NY, 10038. 212/460- awards, are conferred in seven 1400. www.prsa.org. Laura Kane, Chief programs including The American Friend of the Court: On the Front Comms. Officer. Business Awards, The International Lines of the First Amendment, by Floyd Business Awards, the Asia-Pacific Abrams, Yale University Press, June Power of A Awards, ASAE & The Center Stevie Awards, the German Stevie 2013, 488 pages. for Association Leadership, 1575 I St., Awards, the Stevie Awards for Great N.W., #1100, Washington, DC, 20005. Employers, the Stevie Awards for From Kristallnacht to Watergate: 202/371-0940; fax: 202/371-8315. Sales & Customer Service, and the Memoirs of a Newspaperman, by Harry www.asaecenter.org. John H. Graham, Stevie Awards for Women in Business. Rosenfeld, Excelsior Editions, 1st Edition, Pres. & CEO. Nominations may be submitted in a September 2013, 377 pages.

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BOOKS 2017 PR BUYER’S GUIDE Glass Jaw: A Manifesto for Defending Not Cool: The Hipster Elite and Their What Did Jesus Drive? Crisis PR in Fragile Reputations in an Age of War on You, by Greg Gutfeld, Crown Cars, Computers and Christianity, by Instant Scandal, by Eric Dezenhall, Forum, 1st edition, March 2014, 272 pages. Jason Vines. CreateSpace Independent Twelve, an imprint of Grand Central Publishing Platform, 1st Edition, Publishing, October 2014, 288 pages. On Deadline: Managing Media September 2014, 400 pages. Relations, by Carole M. Howard, Wilma Global Muckraking: 100 Years of K. Mathews, Waveland Press Inc., 5th Broadcast Monitoring Investigative Journalism from Around Edition, March 2013, 240 pages. the World, by Anya Schiffrin, The New Services Press, August 2014, 256 pages. The PR Masterclass: How to Develop a Public Relations Strategy that Works!, Broadcast Monitors, P.O. Box 101, How to Write and Give a Speech: A by Alex Singleton, Wiley, 1st Edition, Dumont, NJ, 07628. 888/887-1684. Practical Guide for Anyone Who Has to February 2014, 208 pages. [email protected]. Make Every Word Count, by Joan Detz, Rob Carpenter, Owner. St. Martin’s Griffin, 3rd Edition, March The Practice of Public Relations, by 2014, 240 pages. Critical Mention Inc., 521 Fifth Ave., Fraser P. Seitel, Prentice Hall, 12th 16th flr., New York, NY, 10175, US. Edition, May 2013, 456 pages. In the Line of Fire: How to Handle 877/262-5477. www.criticalmention.com. Tough Questions...When it Counts, by Jerry Weissman, Pearson FT Press, 2nd Public Relations: Strategies and Tactics, DigiClips, Inc., 819 Beauprez Ave., Edition, September 2013, 224 pages. by Dennis L. Wilcox, Glen T. Cameron, Lafayette, CO, 80026. 303/926-0334. and Bryan H. Reber, Pearson Education www.digiclipsinc.com. Paula Shapiro. International Libel & Privacy Handbook: Limited, 11th Edition, July 2014, 624 pages. A Global Reference for Journalists, Keep in Touch, 30 Lafayette Sq., #118, Publishers, Webmasters, and Lawyers, by Public Relations Writing: The Vernon, CT, 06066. 860/871-6500. Charles J. Glasser Jr., Bloomberg Press, 3rd Essentials of Style and Format, by www.keeptouch.com. Drew Crandall, Pres. Edition, February 2013, 592 pages. Thomas H. Bivins, McGraw-Hill Education, 8th Edition, February 2013, MediaMax Online, 550 N 3rd St., The Last Magazine: A Novel, by 352 pages. Burbank, CA, 91502. 818/260-8160. Michael Hastings, Plume, Reprint Edition, [email protected]; May 2015, 352 pages. Reputation Management: The Key to www.mediamaxonline.com. Successful PR and Corporate John Libby, President. The Law of Public Communication, by Communication, by John Doorley and Kent R. Middleton and William E. Lee, Helio Fred Garcia, Routledge, 3rd Routledge, 9th Edition, August 2013, 624 Edition, February 2015, 442 pages. pages.

League of Denial: The NFL, RFK Jr.: Robert F. Kennedy Jr. and the Concussions and the Battle for the Dark Side of the Dream, by Jerry Truth, by Mark Fainaru-Wada and Steve Oppenheimer, St. Martin’s Press, Sept. Metro Monitor, Inc., 612 37th St. South, Fainaru, Three Rivers Press, 1st Edition, 2015, 416 pages. Birmingham, AL, 35222. 800/861-5255. August 2014, 432 pages. [email protected]; S Street Rising: Crack, Murder and www.metromonitor.com. Bryan Council. The Loudest Voice in the Room: How Redemption in D.C., by Ruben the Brilliant, Bombastic Roger Ailes Castaneda, Bloomsbury USA, 1st Edition, built Fox News--and Divided a Country, July 2014, 304 pages. by Gabriel Sherman, Random House, 1st Edition, January 2014, 560 pages. The Silencing: How the Left is Killing Free Speech, by Kirsten Powers, Regnery Mad as Hell: The Making of Network Publishing, May 2015, 304 pages. and the Fateful Vision of the Angriest Man in Movies, by Dave Itzkoff, Picador, So Wrong for So Long: How the Press, News Data Service, 29 Hopkins Rd., Reprint Edition, March 2015, 304 pages. the Pundits – and the President – Failed Plainfield, NH, 03781. 708/949-8407. on Iraq, by Greg Mitchell, Sinclair [email protected]; Making News at The New York Times Books, March 2013, 320 pages. www.newsdataservice.com. Dave Vergin, (The New Media World), by Nikki VP, Sales & Bus. Dev. Usher, University of Michigan Press, Start with The Future and Work Back: April 2014, 294 pages. A Heritage Management Manifesto, by Marketing: An Introduction, by Gary Bruce Weindruch, Hamilton Books, April Armstrong and Philip Kotler, Prentice Hall, 2015, 200 pages. 12th Edition, January 2014, 672 pages. News Exposure, 1765 N. Elston Ave., Too Fast to Think: How to Reclaim Ste. 207, Chicago, IL, 60642. 312/685- The Nazi Account, by Larry Roth, Your Creativity in a Hyper-connected 2285. [email protected]; CreateSpace Independent Publishing Work Culture, by Chris Lewis, Kogan http://NewsExposure.com. Dennis Ward. Platform, 1st edition, August 2014, 290 pages. Page, October 2016, 232 pages.

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2017 PR BUYER’S GUIDE CLIPPING SERVICES ShadowTV, 630 Ninth Ave., Suite 1000, Video Content Strategy, product endorsements, media tours, New York, NY, 10036. 212/445-2540. Production and Distribution direct response marketing and [email protected]; [email protected]; Our clients use video to engage, infomercials. No upfront costs, www.shadowtv.com. entertain and educate. We add value competitive pricing and A to Z personal with common sense, humor, and service. major brand experience. Celebrity Service Int’l Inc., 1680 N. Live Video Streaming Events Vine St., Los Angeles, CA, 90028. We excel in live streaming produc- 323/957-0508. www.celebrityservice.com. tions from challenging locations. Karen Abouab, Mng. Dir. Universal Information Services, 1623 CEOs love our strategic, cost-effective Farnam St., Suite 600, Omaha, NE, approach to Global Town Halls. Celebrity Source, The, 8033 Sunset 68102. 800/408-3178. Blvd., #2500, Los Angeles, CA, 90046. [email protected]; Satellite Media Tours 323/651-3300. [email protected]; www.universal-info.com. Chad Arens. www.thecelebritysource.com. (SMT/RMT/IMT) We connect your story, your star Rita Tateel, Pres. and your location to reach millions of Celebrities Greater Talent Network, 437 Fifth Ave., people with earned engagement and New York, NY, 10016. 212/645-4200. guaranteed results. www.greatertalent.com. Don R. Epstein.

Lloyd Kolmer Enterprises, 65 West 55th St., New York, NY, 10019. 212/582-4735. Lloyd Kolmer, Pres.

Speakers On Healthcare, 10870 NW AKA MEDIA INC., 142 East Ontario, Laurinda Court, Portland, OR, 97229. Suite 1600, Chicago, IL, 60611. 800/996- Cavanaugh & Assocs. Inc., 14350 503/345-9164. 9432. [email protected]; Addison St., #222, Sherman Oaks, CA, [email protected]; www.akamediainc.com. Jim O’Reilly, 91423. 818/907-5210; fax: 818/907-5217. www.speakersonhealthcare.com. Executive Producer. [email protected]; Jo Cavender, Karen Kendig, Founders. www.cavanaughassociates.com. Every company in the world Tim Cavanaugh. Westport Entertainment Associates, communicates with video, and many 1120 W. State Route 89A, Suite B1, of the world’s most amazing brands Cavanaugh & Associates, Inc. pro- Sedona, AZ, 86336. 203/319-4343. trust our team for award-winning vides celebrities in any category for www.westportentertainment.com. video content strategy, production, everything from product launches, Mary Lalli, Bill Stankey. live-streaming events and satellite promotional events, SMTs and full media tours. Find out why 96.5% of scale endorsements, to personal our clients say they would refer AKA appearances, speeches and per- Clipping Services to a friend. formances. We provide personalized Cision, 130 E. Randolph St., Chicago, IL, service in ensuring a perfect celebri- 60601. 866/639-5087. [email protected]; Follow us: ty fit for all target demographic needs. us.cision.com. LinkedIn https://www.linkedin.com/ With over 20 years experience in the company/aka-media-inc- entertainment industry, our celebrity MediaMax Online, 550 N 3rd St., relationships make the difference. Burbank, CA, 91502. 818/260-8160. Twitter @AKAMEDIAINC or [email protected]; Facebook/AKAMEDIAINC www.mediamaxonline.com. •Video Content Strategy, John Libby, President. Production and Distribution Mediametric, 600 Third Ave., 2nd flr., •Live Video Streaming Events New York, NY, 10016. 347/474-0133; fax: (Global CEO Town Halls) 347/474-0133. [email protected]; •Integrated Satellite Media Tours www.mediametric.com. (SMT/RMT/IMT) Celebrity Access, Inc., 4247 Kraft Ave., Dasha Koryakovtseva. •Brand Journalism and Video Studio City, CA, 91604. 818/508-1300; Storytelling fax: 888/367-7574. •Internet Media Tours, Radio Media [email protected]; Tours and ANRs www.celebrityaccessinc.com. •Guaranteed Impressions Glenn Rosenblum. •Highlights Reels, Sizzle Reels, Award-Entry Videos Celebrity Access, Inc. a one-stop •Video Editing, Audio, Graphics and shop for corporations seeking the Metro Monitor, Inc., 612 37th St. South, Effects (Sizzle Reels) services of a celebrity for almost any Birmingham, AL, 35222. 800/861-5255. •Content for Video, Radio, Web, TV occasion. We run the gamut from pro- [email protected]; www.metromonitor.com. Bryan Council. and Social Media Campaigns motional events to product launches,

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CLIPPING SERVICES 2017 PR BUYER’S GUIDE Cision, 130 E. Randolph St., Chicago, IL, Market it Write, 106 Central Park South, 60601. 866/639-5087. [email protected]; New York, NY, 10019. 212/757-7572. us.cision.com. [email protected]; www.marketitwrite.com. Mistina Picciano, Pres. ProPRcopy, 544 East Ogden Ave., 700- News Data Service, 29 Hopkins Rd., 120, Milwaukee, WI, 53202. 800/746- Plainfield, NH, 03781. 708/949-8407. D S Simon Media, 229 West 36th St., 9th 3121. [email protected]; [email protected]; flr., New York, NY, 10018. 212/736-2727. www.ProPRcopy.com. Joe Donovan. www.newsdataservice.com. www.dssimon.com. Doug Simon, Pres. & T. J. Sacks & Associates, 445 Park Ave., Dave Vergin, VP, Sales & Bus. Dev. CEO. 9th flr., New York, NY, 10022. 212/787- 0787. [email protected]; D S Simon Media creates com- www.tjsacks.com. Temi Sacks. pelling content and leverages rela- tionships to distribute it to broadcast- ers, journalists, influencers, and oth- Corporate Image News Exposure, 1765 N. Elston Ave., ers who air, post, and share it. We’ve Consultants Ste. 207, Chicago, IL, 60642. 312/685- won more than 100 industry awards 2285. [email protected]; and received a US government trade- http://NewsExposure.com. mark for PRketing® our industry lead- ing approach to helping clients with Newz Group, P.O. Box 873, Columbia, their communications initiatives. MO, 65205. 800/474-1111; fax: 573/474- Our partnership with Guinness 1001. www.newzgroup.com. Sara World Records helps brands capital- Frieling, Dir., Customer Service. ize on untapped media potential with a record-breaking attempt. AKA MEDIA INC., 142 East Ontario, DSS offers: Suite 1600, Chicago, IL, 60611. 800/996- •Satellite Media Tours 9432. [email protected]; •Digital Media Campaigns www.akamediainc.com. Jim O’Reilly, •Video Production/Live Events Executive Producer. Universal Information Services, 1623 •Co-Op SMT Every company in the world Farnam St., Suite 600, Omaha, NE, •Public Service Announcements communicates with video, and many 68102. 800/408-3178. •B-Roll of the world’s most amazing brands [email protected]; •Guinness World Record promotions trust our team for award-winning www.universal-info.com. Chad Arens. •Radio video content strategy, production, •PR Consulting live-streaming events and satellite Content Marketing media tours. Find out why 96.5% of our clients say they would refer AKA Conventions/ to a friend. Conference Planners Follow us: Conference Board, The, 845 Third Ave., LinkedIn https://www.linkedin.com/ New York, NY, 10022. 212/759-0900. company/aka-media-inc- www.conference-board.org. Jonathan Twitter @AKAMEDIAINC or Associated Press, The, 450 West 33rd Spector, CEO. Facebook/AKAMEDIAINC St., New York, NY, 10001. 212/621-1993. [email protected]; E.J. Krause & Associates Inc., 6430 •Video Content Strategy, www.ap.org/content-services. Rockledge Dr., #200, Bethesda, MD, Production and Distribution Elisabeth Sugy. 20817. 301/493-5500. www.ejkrause.com. •Live Video Streaming Events Ned Krause, Pres. & CEO. (Global CEO Town Halls) AP Content Services helps compa- •Integrated Satellite Media Tours nies increase brand awareness, (SMT/RMT/IMT) consumer engagement and audience Copywriters •Brand Journalism and Video acquisition through the creation, Storytelling delivery and promotion of multiformat 70kft, 325 North St. Paul St., #3000, •Internet Media Tours, Radio Media Dallas, TX, 75201. 214/653-1600, ext. custom content. We utilize AP’s global Tours and ANRs 107. [email protected]; www.70kft.com. reach, sending custom and client-pro- •Guaranteed Impressions vided photos directly to 2,100 media •Highlights Reels, Sizzle Reels, outlets, as well as to more than Edgewise, 5419 Hollywood Blvd., #727, Los Angeles, CA, 90027. 323/469-3397. Award-Entry Videos 175,000 users via apimages.com. [email protected]; •Video Editing, Audio, Graphics and Email us at [email protected] or www.edgecommunicationsinc.com. Effects (Sizzle Reels) visit www.ap.org/content-services to Ken Greenberg. •Content for Video, Radio, Web, TV learn more. and Social Media Campaigns

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2017 PR BUYER’S GUIDE DIRECTORIES Video Content Strategy, experience - having provided support to Congressional Yellow Book, Leadership Production and Distribution non-profits, emerging growth compa- Directories, 1667 K St., N.W., #801, Our clients use video to engage, nies and the Fortune 500. Our senior Washington, DC, 20006. 202/347-7757. entertain and educate. We add value team can help to enhance and protect www.leadershipdirectories.com. Sue with common sense, humor, and your organization’s reputation. Healy, Sr. VP, Products and Mktg. major brand experience. We work with your team to develop customized, crisis communications Consultants and Consulting Live Video Streaming Events plans; crisis preparation training; and Organizations Directory, Gale, Part of We excel in live streaming produc- 24/7 crisis counseling and communi- Cengage Learning, 27500 Drake Rd., tions from challenging locations. cations support. We are well versed Farmington Hills, MI, 48331. 800/877- CEOs love our strategic, cost-effective in helping organizations work their 4253; 248/699-4253. www.cengage.com. approach to Global Town Halls. way through challenging crises Paul Gazzolo, Sr. VP, GM. including shareholder and corporate Satellite Media Tours Directory of Business Information governance issues, employee or (SMT/RMT/IMT) Resources, Grey House Publishing, 4919 We connect your story, your star community problems, product recalls, Route 22, P.O. Box 56, Amenia, NY, and your location to reach millions of litigation and government investiga- 12501. 800/562-2139; 518/789-8700. people with earned engagement and tions. The best crisis plan? It’s the one www.greyhouse.com. Leslie Mackenzie, guaranteed results. developed NOW - before your organi- Publisher. zation’s reputation is under attack. CPA/Consulting Fineman PR, 150 Post St., #620, San Editor & Publisher Newspaper Data Francisco, CA 94108. 415/392-1000; fax: Book and Interactive Database, Editor Services 415/392-1099. [email protected]; & Publisher, 18475 Bandilier, Fountain www.finemanpr.com. Michael Fineman, Pres. Valley, CA 92708. 949/660-6150. Buchbinder Tunick & Company LLP, www.editorandpublisher.com. One Pennsylvania Plaza, Suite 5335, New Duncan McIntosh, Publisher. York, NY, 10119. 212/695-5003. www.buchbinder.com. Richard Goldstein, Encyclopedia of Associations: National Partner, Marc Niederhoffer, Partner. Organizations of the U.S., Gale, Part of Cengage Learning, 27500 Drake Road, Institute for Crisis Management Farmington Hills, MI, 48331-3535. EHM Group LLC, 630 9th Ave., Suite 888/708-8351; 24/7/365. 800/877-4253; 248/699-4253. 412, New York, NY, 10036. 212/397- [email protected]; www.cengage.com. Paul Gazzolo, Sr. 8357. www.ehmgroup.com. www.crisisconsultant.com. VP, GM. Deborah Hileman, Pres. & CEO. Lukaszewski Group, Division of Risdall Federal Yellow Book, The, Leadership Marketing, 2685 Long Lake Rd., Directories, 1667 K St., #801, Gould+Partners LLC, One Penn Plaza, Roseville, MN, 55113. 651/286-6788. Washington, DC, 20006. 202/347-7757; Suite 5335, New York, NY, 10119. [email protected]; www.e911.com. James E. fax: 202/628-3430. 212/896-1909; cell: 917/783-4500. Lukaszewski, Pres. www.leadershipdirectories.com. [email protected]; Sue Healy, Sr. VP, Products & Mktg. Sachs Media Group, 114 S. Duval St., www.gould-partners.com. Tallahassee, FL, 32301. 850/222-1996. Rick Gould, CPA, J.D., Mng. Partner; Gale Directory of Publications and [email protected]; Mike Muraszko, Partner; Jennifer Casani, Broadcast Media, Gale, Part of Cengage www.sachsmedia.com. Partner; Don Bates, Sr. Counselor; James Learning, 27500 Drake Rd., Farmington Ron Sachs, Pres. & CEO. Arnold, Sr. Counselor; Robert Udowitz, Hills, MI, 48331. 800/877-4253. www.cengage.com. Paul Gazzolo, Sr. VP, Sr. Counselor; Marty Jacknis, Strategic Sard Verbinnen & Co., 190 S. LaSalle GM. Partner; David Tobin, Strategic Partner; St., #1600, Chicago, IL, 60603. 312/895- Yadi Gomez, Acct. Coord; Matthew 4700. www.sardverb.com. Bryan Locke, GreenBook Online Guide for Buyers of Schwartz, Editorial Dir.; Sally Tilleray, Sr. Mng. Dir. Marketing Research, New York Advisor, London/UK. American Marketing Association, 234 5th Directories Ave., New York, NY 10001. 212/849- Crisis Management All-In-One Media Directory, Gebbie Press, 2752. www.greenbook.org. P.O. Box 1000, New Paltz, NY, 12561. 845/255-7560. www.gebbiepress.com. Headquarters USA Directory, Mark Gebbie, Editor and Publisher. Omnigraphics, 615 Griswold, #901, Detroit, MI 48226. 800/234-1340. Cable & TV Station Coverage Atlas, [email protected]; Feintuch Communications, 245 Park Warren Communications, 2115 Ward Ct., www.omnigraphics.com. Peter Ruffner, Ave., 39th flr., New York, NY, 10167. N.W., Washington, DC, 20037. 800/771- Founder. 212/808-4901. [email protected]; 9202. www.warren-news.com. www.feintuchcommunications.com. Daniel Warren, Pres. Hispanic Market Works, Solmark Media Richard Anderson, Senior Mng. Dir. Group, Inc., 10000 SW 2nd St., Miami, Cision, 130 E. Randolph St., Chicago, IL, FL, 33174. 305/785-2784. Feintuch Communications enjoys 60601. 866/639-5087. [email protected]; www.hispanicmarketworks.org. deep crisis communications counseling us.cision.com. Arturo Villar, Publisher.

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DIRECTORIES 2017 PR BUYER’S GUIDE Hudson’s Washington News Media Society of American Travel Writers’ Grey House Publishing, 4919 Route 22, Contacts Directory, Grey House Directory, One Parkview Plaza, #800, P.O. Box 56, Amenia, NY, 12501. Publishing, 4919 Route 22, P.O. Box 56, Oakbrook Terrace, IL, 60181. 847/686- 800/562-2139; 518/789-8700. Amenia, NY, 12501. 800/562-2139; 2321. www.satw.org. Marla Schrager, www.greyhouse.com. 518/789-8700. www.greyhouse.com. Exec. Dir. Leslie Mackenzie, Publisher. Leslie Mackenzie, Publisher. Sorkins Directory of Business & Kennedy Information, 24 Railroad St., Law Firms Yellow Book, Leadership Government, Sorkins Inc., P.O. Box Keene, NH, 03431. 603/357-8100. Directories, 1667 K St., NW, #801, 411067, St. Louis, MO, 63141. 314/373- www.kennedyinfo.com. Washington, DC, 20006. 202/347-7757; 3975. www.sorkins.com. Michele McDonald, CFO. fax: 202/628-3430. www.leadershipdirectories.com. Standard Periodical Directory, Leadership Directories, 1407 Broadway, Sue Healy, Sr. VP, Products & Mktg. Oxbridge Communications, 388 2nd Ave., #318, New York, NY, 10018. 212/627- #503, New York, NY 10001. 212/741- 4140. www.leadershipdirectories.com. Licensing Source Book, Plain Language 0231. www.mediafinder.com. Media LLLP, P.O. Box 509, New London, Trish Hagood, Pres. CT, 06320. 888/729-2315. O’Dwyer’s, 271 Madison Ave., #600, www.thelicensingletter.com. Television & Cable Factbook, Warren New York, NY, 10016. 212/679-2471; Randy Cochran. Communications News, 2115 Ward Ct.. fax: 212/683-2750. www.odwyerpr.com. NW, Washington, DC, 20037. 800/771- Jack O’Dwyer, Publisher. Major Mailers Online Database, North 9202. www.warren-news.com. American Publishing Co., 1500 Spring Daniel Warren, Pres. and Editor. Omnigraphics, 615 Griswold, Ste. 901, Garden St., 12th flr., Philadelphia, PA, Detroit, MI, 48226. 800/234-1340. 19130. 800/777-8074. Who’s Who in America, Marquis Who’s [email protected]; www.majormailers.com. Who, 430 Mountain Ave., #400, New www.omnigraphics.com. Kathy Kling, Sr. Acct. Mgr. Providence, NJ, 07974. 908/673-1000; Peter Ruffner, Founder. 800/473-7020. www.marquiswhoswho.com. Marketing Resource Directory Online Fred Marks, CEO. Database, American Marketing Editorial Distribution Association, 130 E. Randolf St., 22nd Flr., World Radio TV Handbook, WRTH Chicago, IL 60601. 312/542-9000. Publications Ltd., 8 King Edward St., & Services www.ama.org. Oxford, U.K., OX1 4HL. 44 (0) 1865 Greenleaf Book Group, Attn: 339355. [email protected]; www.wrth.com. Submissions, P.O. Box 91869, Austin, TX MediaFinder Online Database, 78709. 512/891-6100. Oxbridge Communications, 388 2nd Ave., Yearbook of Experts, Broadcast [email protected]; #503, New York, NY 10010. 212/741- Interview Source, Inc., 2500 Wisconsin greenleafbookgroup.com. 0231. www.mediafinder.com. Ave., N.W., #949, Washington, DC, Tanya Hall, CEO. Trish Hagood, Pres. 20007. 202/333-5000. www.expertclick.com. National Directory of Corporate Public Mitchell P. Davis, Editor & Publisher. Jenkins Group, 1129 Woodmere Ave., Affairs, Columbia Books & Information Suite B, Traverse City, MI, 49686. Svcs., 4340 East-West Highway, #300, 231/933-0445. www.jenkinsgroupinc.com. Bethesda, MD 20814. 888/265-0600. Directory Publishers Jerrold R. Jenkins, Chmn. & CEO. www.columbiabooks.com; Adweek Directories, 825 8th Ave., New www.lobbyists.info. Duncan Bell, Editor. York, NY, 10019. 212/493-4200. Metro Creative Graphics, Inc., 519 www.adweek.com. Rob Eisenhardt, GM, Eighth Ave., New York, NY, 10018. National Directory of Magazines, Sales & Revenue. 800/223-1600. [email protected]; Oxbridge Communications, 388 2nd Ave., www.mcg.metrocreativeconnection.com. #503, New York, NY 10001. 212/741- Career Press, 12 Parish Drive, Wayne, 0231. www.mediafinder.com. NJ, 07470. 201/848-0310. Trish Hagood, Pres. www.careerpress.com. Education American University, School of O’Dwyer’s Directory of Public Columbia Books & Information Communication, 4400 Massachusetts Relations Firms, 271 Madison Ave., Services, 4340 East-West Highway, #300, Ave., N.W., Washington, DC, 20016. #600, New York, NY, 10016. 212/679- Bethesda, MD, 20814. 888/265-0600. 202/885-1000; 202/885-2058. 2471. www.odwyerpr.com. www.columbiabooks.com. www.american.edu. Jeffrey Rutenbeck, Dean. Jack O’Dwyer, Publisher. Joel Poznansky, Pres. & CEO.

Oxbridge Directory of Newsletters, Facts on File Publications Inc., Infobase ASAE & The Center for Assn. Oxbridge Communications, 388 2nd Ave., Learning, 132 W. 31st St., New York, NY, Leadership, 1575 I St., N.W., #1100, #503, New York, NY 10001. 212/741- 10001. 800/322-8755. Washington, DC, 20005. 202/371-0940. 0231. www.mediafinder.com. www.infobaselearning.com. www.asaecenter.org. John H. Graham, Trish Hagood, Pres. Laurie Katz, Publicity Dir. Pres. & CEO.

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2017 PR BUYER’S GUIDE ELEC. NEWSFEEDS/SATELLITE SVCS. Bowling Green University, School of Quinnipiac University, Master of Skinner Bldg., College Park, MD, 20742. Media and Communication, 1001 East Science in Public Relations, 275 Mount 301/405-6519. www.comm.umd.edu. Wooster St., West Hall 302, Bowling Carmel Ave., Hamden, CT, 06518. Green, OH, 43402. 419/372-8349; 419/372 203/582-8200. www.quinnipiac.edu. University of Memphis, The, College of -2531. www.bgsu.edu. Laura Stafford, Dir. Terry Bloom, Assoc. Dean, School of Communication and Fine Arts, Dept. of Communications. Journalism and Strategic Media, 300 Meeman Journalism Building, Memphis, CCI - Corporate Communication Int’l Rutgers School of Communication and TN, 38152. 901/678-2401. at Baruch College/CUNY, 55 Lexington Information, 4 Huntington St., New www.memphis.edu/journalism. David Ave., B 8-233, New York, NY, 10010. Brunswick, NJ, 08901-1071. 732/445- Arant, Chair. 646/[email protected]; 4636; 848/932-7500. USC Annenberg School for www.corporatecomm.org. Michael B. online.rutgers.edu/master-library-info/. Communication and Journalism, 3502 Goodman, Ph.D., Director. Jonathan Potter, Dean. Watt Way, Los Angeles, CA, 90089. 213/740-6180. www.annenberg.usc.edu. Seton Hall University, Master of Arts in George Washington University, The, Sarah Banet-Weiser, Director, School of Strategic Communication, 400 So. The Graduate School of Political Communication. Management, College of Professional Orange Ave., South Orange, NJ, 07079. Studies, Master’s in Strategic Public 973/761-9000. www.shu.edu. Deirdre Relations, offered online or at GW’s Yates, Dean. Electronic Alexandria Campus, 805 21st St., N.W., Simmons College, BA, Newsfeeds/Satellite #401, Washington, DC, 20052. 202/994- Communications, 300 The Fenway, Services 6000. publicrelationsmasters.online.gwu.edu; Boston, MA, 02115. 617/521-2000; www.gspm.gwu.edu. Larry Parnell, Dir. 617/521-2838. www.simmons.edu.

Georgetown University, School of SkiftEDU, The Makings of the Modern Continuing Studies, Master’s in Public Travel PR Pro Online Course, 1239 Relations & Corporate Comms., 640 Broadway, #703B, New York, NY, 10001. Massachusetts Ave., N.W., Washington, 212/564-5830. www.skift.com. DC, 20001. 202/687-8700. Syntaxis Inc., 2109 Broadway, #16-159, http://scs.georgetown.edu. AKA MEDIA INC., 142 East Ontario, New York, NY, 10023. 212/799-3000. Denise Keyes, Senior Associate Dean. Suite 1600, Chicago, IL, 60611. 800/996- [email protected]; www.syntaxis.com. 9432. [email protected]; Brandt Johnson, Ellen Jovin, Principals. www.akamediainc.com. Jim O’Reilly, Gonzaga University, Communication Executive Producer. Studies, 502 East Boone Ave., Spokane, Syracuse University, S.I. Newhouse WA, 99258. 509/313-6662. School of Public Communications, 215 University Place, Syracuse, NY, 13244- Every company in the world www.gonzaga.edu. Jonathan Rossing, communicates with video, and many Dept. Chair. 2100. 315/443-2302. newhouse.syr.edu. Lorraine Branham, Dean. of the world’s most amazing brands trust our team for award-winning Northeastern University College of Tufts University, Gerald J. & Dorothy video content strategy, production, Professional Studies, 50 Nightingale R. Friedman School of Nutrition live-streaming events and satellite Hall, 360 Huntington Ave., Boston, MA, Science and Policy, Nutrition Science media tours. Find out why 96.5% of 02115-9959. 877/668-7727. for Communications Professionals our clients say they would refer AKA www.cps.neu.edu. John LaBrie, Dean. Online Graduate Certificate Program, to a friend. 150 Harrison Ave., #325, Boston, MA, 02111. 617/636-3737. Follow us: NYU School of Professional Studies, www.nutrition.tufts.edu. LinkedIn https://www.linkedin.com/ M.S. in Public Relations and Corporate company/aka-media-inc- Communication, NYU Midtown Center, University of Denver, University 11 West 42nd St., New York, NY, 10036. Twitter @AKAMEDIAINC or College, College of Prof. & Continuing Facebook/AKAMEDIAINC 212/998-7100. scps.nyu.edu/prcc. Studies, 2211 South Josephine Street, Denver, CO, 80208. 303/871-2291. •Video Content Strategy, Purdue University, Online Master of www.universitycollege.du.edu. Magdelana Production and Distribution Science in Communication, 610 Purdue Red, Director, Communication •Live Video Streaming Events Mall, West Lafayette, IN, 47907. 877/497- Management Program. (Global CEO Town Halls) 5851. online.purdue.edu/comm/masters- •Integrated Satellite Media Tours in-communication. University of Florida, College of (SMT/RMT/IMT) Journalism & Communications, 2096 •Brand Journalism and Video Weimer Hall, Gainesville, FL, 32611. Storytelling Queens University of Charlotte, Online 352/392-0466. www.jou.ufl.edu. •Internet Media Tours, Radio Media Master of Arts in Communication, 1900 Diane H. McFarlin, Dean. Tours and ANRs Selwyn Ave., Charlotte, NC, 28274. •Guaranteed Impressions 866/313-2356. online.queens.edu/masters- University of Maryland, College Park, in-communication. Eric Freedman, Dean. The Department of Communication, 2130 Continued at top of next page

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ELEC. NEWSFEEDS/SATELLITE SVCS. 2017 PR BUYER’S GUIDE AKA MEDIA INC. continued “Highlight Reels” Cardwell Enterprises, 506 Elmwood •Highlights Reels, Sizzle Reels, •B-Roll Packages Ave., Evanston, IL, 60202. 773/273-5774. [email protected]. Jean Award-Entry Videos •ENG Crews Cardwell, Pres. •Video Editing, Audio, Graphics and •International Services Effects (Sizzle Reels) •Webcasting Contact us for references, quotes, Career Opportunities, 372 North St., •Content for Video, Radio, Web, TV Hyannis, MA, 02601. 508/771-5627. and Social Media Campaigns or information on an integrated broadcast publicity strategy that www.capejobs.com. Video Content Strategy, accommodates your budget. Production and Distribution Our clients use video to engage, Strauss Media Strategies, Inc., 529 14th entertain and educate. We add value St., N.W., #1163, Nat’l Press Bldg., with common sense, humor, and Washington, DC, 20045. 202/638-0200; major brand experience. fax: 202/638-0400. [email protected]; Charet & Associates, P.O. Box 435, www.straussmedia.com. Richard Strauss, Cresskill, NJ, 07626. 201/894-5197. Live Video Streaming Events Pres., Howard Davis, Mng. Dir. [email protected]; www.charet.com. We excel in live streaming produc- Sandra Charet, Pres. tions from challenging locations. 262 West 38th St., Suite 803, New York, CEOs love our strategic, cost-effective NY 10018. 212/302-1234 Cushman & Associates, Judith, approach to Global Town Halls. [email protected] 15600 NE 8th St., Suite B1, PMB 128, www.straussmedia.com Bellevue, WA, 98008. 425/392-8660; fax: Satellite Media Tours Richard Strauss, Pres. on request. Judith Cushman, Pres. (SMT/RMT/IMT) Los Angeles, CA We connect your story, your star DHR Int’l., 280 Park Ave., 43rd flr. W, 626/794-1350 and your location to reach millions of New York, NY, 10017. 212/883-6800. [email protected] people with earned engagement and www.dhrinternational.com. www.straussmedia.com guaranteed results. Frank Spencer, Mng. Partner. Richard Strauss, Pres. Dietrich Nelson & Associates, Inc., 7510 DRG (Development Resource Group), Sunset Blvd., #1415, Los Angeles, CA, See full listing under SMTs and Radio. 275 Madison Ave., #1203, New York, NY, 90046. 323/845-9608; fax: 323/883-1821. 10016. 212/983-1600; fax: 212/983-1687. [email protected]. Dietrich Nelson. VISTA Worldlink, 73-104 SW 12th Ave., www.drgnyc.com. David Hinsley Cheng, See full listing under SMTs. Dania Beach, FL, 33004. 954/838-0900. Mng. Partner. [email protected]; www.vista- worldlink.com. Roy Liemer, CEO. Flesher & Associates, 445 S. San Antonio Rd., #103, Los Altos, CA, 94022. 650/917-9900. [email protected]; Employment Services www.flesher.com. Susan Flesher, Pres. Paladin Staffing Services, 200 S. Forum Group, The, 260 Madison Ave., Michigan Ave., #700, Chicago, IL, 60604- #200, New York, NY, 10016. 212/687- 2416. 312/654-2600; fax: 866/570-9130. 4050. www.forumgrp.com. [email protected]; www.paladin- Frank Fusaro, Pres. PREMIERETV, 200 Spectrum Center staff.com. Jadey Ryndak, Reg. Dir. Dr., Suite 300, Irvine, CA, 92618. 310/899-9090. [email protected]; Fry Group, The, 425 West End Ave., www.premieretv.com. Shayne Fraeke, CEO. Executive Search New York, NY, 10024. 212/557-0011. www.frygroup.com. John M. Fry, Pres. Allerton, Heneghan & O’Neill, P.O. Box DELIVER YOUR MESSAGE TO 474, Roscoe, IL, 61073. 815/494-6090. Gilbert Tweed International, 415 THE MASSES. www.ahosearch.com. Donald Heneghan, PREMIERE specializes in satel- Madison Ave., 20th flr., New York, NY, TV Mng. Partner. lite and electronic newsfeeds to 10017. 212/758-3000. www.gilbert- tweed.com. Janet Tweed, CEO. harness the full potential of your PR BAP EXECUTIVE SEARCH LLC, P.O. strategy. We pitch the content, Box 16, 107-14 Queens Blvd., Forest provide the tools and resources, and Hills, NY, 11375. 646/709-4118. handle all the logistics to engage the [email protected]; www.bapsearch.com. widest audience possible. Barry Piatoff, Pres. Additional PREMIERETV special- ties include: Bloom Gross & Associates, 625 No. Hechkoff Executive Search Inc., 1350 •Broadcast & Digital Distribution Michigan Ave., #200, Chicago, IL, 60611. Ave. of the Americas, 2nd flr., New York, •Satellite Media Tours 312/654-4550; fax: 312/654-4551. NY, 10019. 212/935-2100. Maria R. •Press Junkets www.bloomgross.com. Karen Bloom, Princ. Pellicione, Mng. Dir.; [email protected]; www.hechkoff.com. •Digital Media Tours Cantor Integrated Marketing Search, •Radio Media Tours 115 E. 57th St., 11th flr., New York, NY, Our strategic communications prac- •Audio News Releases 10022. 646/202-9651. www.cimsearch.com. tice focuses on placing exceptional •Creative Video Production / Marie Raperto, Pres. mid- and senior-level candidates at

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2017 PR BUYER’S GUIDE GRAPHIC SERVICES leading Fortune 500 corporations, Lloyd Staffing, 445 Broadhollow Rd., [email protected]; tgsus.com. law firms, Big Four professional serv- #119, Melville, NY, 11747. 631/777-7600. Krista Bradford, CEO. ices firms, and communications www.lloydstaffing.com. Nancy Schuman, agencies, across all industry sectors. Chief Mktg. & Comms. Officer. Travaille Executive Search, 12020 Sunrise Valley Dr., #100, Reston, VA, Heidrick & Struggles, 1114 Ave. of the Lynn Hazan & Associates, Inc., 79 W. 20191. 202/463-6342. www.travaille.com. Americas, New York, NY, 10036. Monroe, #1308, Chicago, IL, 60603. Ben Long, Pres. 212/867-9876; fax: 212/370-9035. 312/863-5401. [email protected]; www.heidrick.com. Daniel Ryan, Reg. www.lhazan.com. Lynn Hazan. Ward Group, The, 8 Cedar St., Woburn, Mng. Partner. MA, 01801. 781/938-4000; fax: 781/938- Management Recruiters Int’l of Boston, 4100. [email protected]; Herbert Mines Associates, 600 607 Boylston St., Boston, MA, 02116. www.wardgroup.com. Jim Ward, Pres. Lexington Ave., 2nd flr., New York, NY, 617/262-5050. www.mri-boston.com. 10022. 212/355-0909. www.herbert- Brian Mohan, COO. Wills Consulting Associates Inc., 75 mines.com. Harold Reiter, Chmn. & CEO. Holly Hill Lane, #100, Greenwich, CT, Marshall Consultants, LLC, 330 East 06830. 203/[email protected]; Butler Ln., Ashland, OR, 97520. 541/488- www.wca-search.com. Jim Wills, Pres. 3121. [email protected]; Heyman Associates Inc., 11 Penn Plaza, www.marshallconsultants.com. 22nd flr., New York, NY, 10001. 212/784- Larry Marshall, CEO. Fulfillment 2717; fax: 212/244-9648. [email protected]; Moyer, Sherwood Assocs. Inc., 65 High www.heymanassociates.com. Ridge Rd., #502, Stamford, CT, 06905. William C. Heyman, Maryanne Rainone, 203/622-1074. www.moyersherwood.com. Lisa Ryan, Jessamyn Katz, TR Straub, David S. Moyer. Julie Conway. Neil Frank & Co., P.O. Box 3570, Intersource Recruiting, P.O. Box 27708, Redondo Beach, CA, 90277-1570. Austin, TX, 78755. 512/457-0883. 310/292-4946. [email protected]; Zing How Design 888/529-0998. [email protected]; www.neilfrank.com. Neil Frank. [email protected]; www.intersourcerecruiting.com. www.zinghowdesign.com/influencer- Patti Halladay, Partner. Pile & Co., 179 Lincoln St., #400, media-kits. Boston, MA, 02111. 617/267-5000. Jane Gerard Executive Search, Inc., www.pileandcompany.com. Creative Services, Influencer Media 230 Park Ave., 10th fl., New York, NY, Judy Neer, CEO. Customization, Product Innovations, 10169. 917/589-0224. www.janegerard.com. Mailings + Fun-tastic Brand Goods., Jane Gerard, Pres. Rene Plessner Associates, 200 E. 74th ALL IN ONE STOP. Zing + How St., Penthouse A, New York, NY, 10021. Design, the WOW factor right when Koller Search Partners, 300 E. 42nd St., 212/421-3490; fax: 212/421-3999. you need it. We understand consumer New York, NY, 10017. 212/661-5250. www.plessner.com. Rene Plessner, Pres. brand pr/promotion and what works. www.kollersearch.com. Edward R. Koller Creating traditional and new design Jr., Founder & Mng. Partner. Russell Reynolds Associates, 200 Park assets, program themes, concept Ave., 23rd flr., New York, NY, 10166- visuals, influencer kits, media mail- Korn-Ferry Int’l., 1900 Avenue of the 0002. 212/351-2000; fax: 212/370-0896. ings, micro-sites, custom celebrity Stars, Suite 2600, Los Angeles, CA, www.russellreynolds.com. gifts, branded merchandise programs, 90067. 310/552-1834. Heather Hammond, Area Manager. witty copy, mock-ups - including amaz- www.kornferry.com. ing added value services. Spencer Stuart & Associates, 277 Park Zing How Design // Chicago * NYC Ave. 32nd flr., New York, NY, 10172. // Ideate. Design. Build. Wow. Laurie Mitchell & Company, Inc. 212/336-0200; fax: 212/336-0296. Marketing & Comms. Executive www.spencerstuart.com. Search, 21849 Shaker Blvd., Cleveland, Kristin Wait, Office Mgr. Graphic Services OH, 44122. 216/292-9936. www.LaurieMitchellCompany.com. Addison Design Company, 48 Wall St., Stowe Co., The, 21 West 58th St., New Laurie Mitchell, Pres. New York, NY, 10005. 212/229-5000. York, NY, 10019. 212/207-8289. www.addison.com. [email protected]. LBF Recruitment Strategies, Chicago, Beverly Stowe, Partner. John Kneapler Design, 151 W. 19th St., IL, 60611. 312/725-8544. New York, NY, 10011. 212/463-9774. [email protected]; Tesar-Reynes Inc., 530 N. Lake Shore www.johnkneaplerdesign.com. www.LBFStrategies.com. Lisa Frank, Dr., #2001, Chicago, IL, 60611. 847/975- John Kneapler. Chief Recruiter & Talent Strategist. 2622. www.tesar-reynes.com. Bob Tesar, Partner. SMM Advertising, 811 W. Jericho LinkedIn, 1000 West Maude Ave., Turnpike, #109E, Smithtown, NY, 11787. Sunnyvale, CA, 94085. The Good Search, LLC, 4 Valley Rd., 631/265-5160. www.smmadvertising.com. www.linkedin.com. Jeff Weiner, CEO. Westport, CT, 06880. 203/539-0847. Judy Bellem, Account Dir.

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GRAPHIC SERVICES 2017 PR BUYER’S GUIDE Successfully communicating com- communicates with video, and many pelling messages to diverse audi- of the world’s most amazing brands ences in the ever-changing digital trust our team for award-winning age is one of the biggest challenges video content strategy, production, facing today’s marketing leaders. live-streaming events and satellite Schneider Associates has created media tours. Find out why 96.5% of public relations and integrated market- our clients say they would refer AKA Zing How Design 888/529-0998. ing programs for hundreds of con- to a friend. [email protected]; sumer product companies, colleges www.zinghowdesign.com and universities, nonprofit organiza- Follow us: tions, commercial real estate brokers LinkedIn https://www.linkedin.com/ Creative Services, Influencer Media and developers, financial services company/aka-media-inc- Customization, Product Innovations, providers and law firms. The agency’s Mailings + Fun-tastic Brand Goods., campaigns accelerate awareness and Twitter @AKAMEDIAINC or ALL IN ONE STOP. Zing + How engagement, and help our clients Facebook/AKAMEDIAINC Design, the WOW factor right when achieve measurable growth. Through •Video Content Strategy, you need it. We understand consumer integrated marketing strategies, we Production and Distribution brand pr/promotion and what works. create multiple brand touch points with •Live Video Streaming Events Creating traditional and new design customer and stakeholder audiences (Global CEO Town Halls) assets, program themes, concept while generating significant aware- •Integrated Satellite Media Tours visuals, influencer kits, media mail- ness in converged media, including (SMT/RMT/IMT) ings, micro-sites, custom celebrity marquis placements in media such as •Brand Journalism and Video gifts, branded merchandise programs, The Wall Street Journal, The New Storytelling witty copy, mock-ups - including amaz- York Times, USA Today, The •Internet Media Tours, Radio Media ing added value services. Associated Press, Huffington Post, Tours and ANRs Zing How Design // Chicago * NYC and The Today Show. •Guaranteed Impressions // Ideate. Design. Build. Wow. Schneider Associates is a full-service •Highlights Reels, Sizzle Reels, public relations and integrated market- Award-Entry Videos ing firm specializing in Launch Public ® •Video Editing, Audio, Graphics and Integrated Relations . Clients include MIT Sloan Effects (Sizzle Reels) School of Management, Sunstar Marketing & PR ® ® •Content for Video, Radio, Web, TV GUM Brands, DynaTrap Cushman and Social Media Campaigns & Wakefield, Epilepsy Foundation of New England, Society for Biomaterials, Video Content Strategy, Understood.org, William James Marketing Maven, 2390 C Las Posas Production and Distribution College, Lehigh University, Bentley Rd., #479, Camarillo, CA, 93010. 310/ Our clients use video to engage, 994-7380. [email protected]; University and the Downtown Boston entertain and educate. We add value www.marketingmaven.com. Business Improvement District. with common sense, humor, and Lindsey Carnett, Pres. Learn more: www.schneiderpr.com. major brand experience.

Marketing Maven is not your typical T. J. Sacks & Associates, 445 Park Ave., 9th flr., New York, NY, 10022. 212/787- Live Video Streaming Events PR firm. With origins in direct We excel in live streaming produc- response public relations, Marketing 0787. [email protected]; www.tjsacks.com. Temi Sacks. tions from challenging locations. Maven utilizes advanced metrics to CEOs love our strategic, cost-effective measure their clients’ marketing reach The Brandon Agency, 3023 Church St., approach to Global Town Halls. and provide valuable competitive Myrtle Beach, SC, 29577. analysis. Their client campaigns have www.thebrandonagency.com. Scott Brandon. Satellite Media Tours won national awards for driving rev- (SMT/RMT/IMT) enue upon launching. Social media Interactive/ We connect your story, your star services include content, promotions and your location to reach millions of and advertising to drive engagement Multimedia Services people with earned engagement and and sales. Blogger and influencer guaranteed results. relations are also available services.

Creative Media Design, 37 W. 37th St., AKA MEDIA INC., 142 East Ontario, Schneider Associates, 2 Oliver St., 4th 12th flr., New York, NY, 10018. 212/213- Suite 1600, Chicago, IL, 60611. 800/996- Flr., #402, Boston, MA, 02109. 617/536- 9420. [email protected]; 9432. [email protected]; 3300; fax: 617/536-3180. www.cmdnyc.com. Fridrik Ingimundarson. [email protected]; www.akamediainc.com. Jim O’Reilly, Executive Producer. www.schneiderpr.com. Joan Schneider, Our goal at CMD is to bring authen- CEO, Phil Pennellatore, Pres. Every company in the world ticity to your message with Voice +

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2017 PR BUYER’S GUIDE MEASUREMENT & EVALUATION Sound. Our integrated audio post Booz Allen Hamilton, Hamilton Bldg., production services give you a way to 8283 Greensboro Dr., McLean, VA, cast, record, and mix all under one 22102. 703/902-5000. roof. Located in the Midtown South www.boozallen.com. Ralph Shrader, area of Manhattan, we offer excep- Ph.D., Chmn. tional voice talent, state-of-the-art recording studios, and an expert team to help you achieve the perfect AKA MEDIA INC., 142 East Ontario, sound for your production. Suite 1600, Chicago, IL, 60611. 800/996- 9432. [email protected]; www.akamediainc.com. Jim O’Reilly, Gould+Partners LLC, One Penn Plaza, Executive Producer. Suite 5335, New York, NY, 10119. 212/896-1909; cell: 917/783-4500. Every company in the world [email protected]; communicates with video, and many D S Simon Media, 229 West 36th St., 9th www.gould-partners.com. Rick Gould, of the world’s most amazing brands CPA, J.D., Mng. Partner; Mike Muraszko, flr., New York, NY, 10018. 212/736-2727. trust our team for award-winning [email protected]; www.dssimon.com. Partner; Jennifer Casani, Partner; Don video content strategy, production, Doug Simon, Pres. & CEO. Bates, Sr. Counselor; James Arnold, Sr. live-streaming events and satellite Counselor; Robert Udowitz, Sr. D S Simon Media creates com- media tours. Find out why 96.5% of Counselor; Marty Jacknis, Strategic pelling content and leverages rela- our clients say they would refer AKA Partner; David Tobin, Strategic Partner; tionships to distribute it to broadcast- to a friend. Yadi Gomez, Acct. Coord.; Matthew ers, journalists, influencers, and oth- Follow us: Schwartz, Editorial Dir.; Sally Tilleray, Sr. ers who air, post, and share it. We’ve Advisor, London/UK. won more than 100 industry awards LinkedIn https://www.linkedin.com/ and received a US government trade- company/aka-media-inc- ® Pile & Co., 179 Lincoln St., Boston, MA, mark for PRketing our industry lead- Twitter @AKAMEDIAINC or 02111. 617/267-5000. ing approach to helping clients with Facebook/AKAMEDIAINC www.pileandcompany.com. their communications initiatives. Judy Neer, CEO. Our partnership with Guinness •Video Content Strategy, World Records helps brands capital- Production and Distribution ize on untapped media potential with •Live Video Streaming Events RFP Associates, Agency Search a record-breaking attempt. (Global CEO Town Halls) Consultants, Fairfax, VA, 22031. DSS offers: •Integrated Satellite Media Tours 703/621-8060. [email protected]; •Satellite Media Tours (SMT/RMT/IMT) www.rfpassociates.net. Robert Udowitz. •Digital Media Campaigns •Brand Journalism and Video •Video Production/Live Events Storytelling Select Resources Int’l, 10940 Wilshire •Co-Op SMT •Internet Media Tours, Radio Media Blvd., #925, Los Angeles, CA, 90024. •Public Service Announcements Tours and ANRs 310/824-8999. www.selectresources.com. •B-Roll •Guaranteed Impressions Catherine Bension, CEO. •Guinness World Record promotions •Highlights Reels, Sizzle Reels, •Radio Award-Entry Videos •PR Consulting •Video Editing, Audio, Graphics and Measurement & Effects (Sizzle Reels) National Press Club, 529 14th St., N.W., •Content for Video, Radio, Web, TV Evaluation Washington, DC, 20045. 202/662-7541. and Social Media Campaigns [email protected]; www.press.org/studios. Agility PR Solutions, 11 Holland Ave., See full listing under Special Events. Video Content Strategy, Ottawa, Ontario, K1Y 4T2, Canada. Production and Distribution 866/545-3745. www.agilitypr.com. Chris RepEquity DC, 1211 Connecticut Ave., Our clients use video to engage, Morrison, Sr. VP, Global Services. N.W., Washington, DC, 20036. 202/654- entertain and educate. We add value 0800. www.repequity.com. Tripp with common sense, humor, and Carma, 325 Lafayette St., 2nd flr., New Donnelly, Founder & CEO. major brand experience. York, NY, 10012. 646/864-3815. Wieck Media, 1651 N. Collins Blvd., Live Video Streaming Events www.carma.com. Tom Kowalski, Dir., #100, Richardson, TX, 75080. 972/392- We excel in live streaming produc- Client Svcs. 0888. www.wieck.com. Tim Roberts, Pres. tions from challenging locations. CEOs love our strategic, cost-effective Cision, 130 E. Randolph St., Chicago, IL, Management approach to Global Town Halls. 60601. 866/639-5087. [email protected]; us.cision.com. Consultants Satellite Media Tours AdMedia Partners Inc., Three Park Ave., (SMT/RMT/IMT) 31st. Flr., New York, NY, 10016. 212/759- We connect your story, your star Gorkana Inc., 2 Rector St., Suite 1200, 1870. [email protected]; and your location to reach millions of New York, NY, 10006. 646/722-1200. www.admediapartners.com. Gregory people with earned engagement and [email protected]; Smith, Mng. Dir., Seth Alpert, Mng. Dir. guaranteed results. www.gorkana.us. Jeni Chapman, Mng. Dir.

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MEASUREMENT & EVALUATION 2017 PR BUYER’S GUIDE isentia, 70 Bendemeer Rd #04-02, MediaMax Online, 550 N 3rd St., Luzerne, Luzerne, Singapore. 63021510/ Burbank, CA, 91502. 818/260-8160. Media Tours/ 65939888. [email protected]; [email protected]; Roadshows www.isentia.com.sg. Garick Kea, Gen. Mgr. www.mediamaxonline.com. John Libby, President. Mediametric, 600 Third Ave., 2nd flr., New York, NY, 10016. 347/474-0133; fax: Mediametric, 600 Third Ave., 2nd flr., 347/474-0133. [email protected]; New York, NY, 10016. 347/474-0133; fax: www.mediametric.com. 347/474-0133. [email protected]; Dasha Koryakovtseva. www.mediametric.com. Dasha Koryakovtseva. PublicRelay, 8500 Leesburg Pike, Suite AKA MEDIA INC., 142 East Ontario, 7800, Tysons Corner, VA, 22182. Suite 1600, Chicago, IL, 60611. 800/996- 703/636-3350. [email protected]; 9432. [email protected]; www.publicrelay.com. www.akamediainc.com. Jim O’Reilly, Executive Producer. REPASS Research • Strategic Consulting, 4555 Lake Forest Dr., Suite Every company in the world 194, Cincinnati, OH, 45242. 513/772-1600. Metro Monitor, Inc., 612 37th St. South, communicates with video, and many [email protected]; Birmingham, AL, 35222. 800/861-5255. of the world’s most amazing brands www.repassinc.com. Rex Repass, CEO. [email protected]; trust our team for award-winning www.metromonitor.com. Bryan Council. video content strategy, production, live-streaming events and satellite media tours. Find out why 96.5% of our clients say they would refer AKA to a friend.

Universal Information Services, 1623 Follow us: Farnam St., Suite 600, Omaha, NE, LinkedIn https://www.linkedin.com/ 68102. 800/408-3178. company/aka-media-inc- [email protected]; News Data Service, 29 Hopkins Rd., www.universal-info.com. Chad Arens. Plainfield, NH, 03781. 708/949-8407. Twitter @AKAMEDIAINC or [email protected]; Facebook/AKAMEDIAINC www.newsdataservice.com. Media Lists Dave Vergin, VP, Sales & Bus. Dev. •Video Content Strategy, Production and Distribution Cision, 130 E. Randolph St., Chicago, IL, •Live Video Streaming Events 60601. 866/639-5087. [email protected]; (Global CEO Town Halls) us.cision.com. •Integrated Satellite Media Tours (SMT/RMT/IMT) Gorkana Inc., 2 Rector St., Suite 1200, •Brand Journalism and Video New York, NY, 10006. 646/722-1200. News Exposure, 1765 N. Elston Ave., Storytelling [email protected]; Ste. 207, Chicago, IL, 60642. 312/685- •Internet Media Tours, Radio Media www.gorkana.us. Jeni Chapman, Mng. Dir. 2285. [email protected]; Tours and ANRs http://NewsExposure.com. •Guaranteed Impressions Media Monitoring •Highlights Reels, Sizzle Reels, PublicRelay, 8500 Leesburg Pike, Suite Award-Entry Videos Agility PR Solutions, 11 Holland Ave., 7800, Tysons Corner, VA, 22182. 703/636- •Video Editing, Audio, Graphics and Ottawa, Ontario, K1Y 4T2, Canada. 3350. [email protected]; Effects (Sizzle Reels) www.publicrelay.com. 866/545-3745. www.agilitypr.com. Chris •Content for Video, Radio, Web, TV Morrison, Sr. VP, Global Services. and Social Media Campaigns TV Eyes, 1150 Post Rd., Fairfield, CT, Cision, 130 E. Randolph St., Chicago, IL, 06824. 203/254-3600. www.tveyes.com. Video Content Strategy, 60601. 866/639-5087. [email protected]; David Ives, Founder. Production and Distribution us.cision.com. Our clients use video to engage, entertain and educate. We add value Glean.info 800/461-7353. Doug Chapin, with common sense, humor, and CEO, Bill Comcowich, Founder. major brand experience. LexisNexis, 9443 Springboro Pike, Dayton, OH 45342. 888/285-3947. Universal Information Services, 1623 Live Video Streaming Events www.mediamaxonline.com. Farnam St., Suite 600, Omaha, NE, We excel in live streaming produc- Mike Walsh, CEO, Legal and 68102. 800/408-3178. tions from challenging locations. Professional; Mark Kelsy, CEO, Risk [email protected]; CEOs love our strategic, cost-effective Solutions. www.universal-info.com. Chad Arens. approach to Global Town Halls.

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2017 PR BUYER’S GUIDE MEDIA TRAINING Satellite Media Tours www.straussmedia.com. Richard Strauss, Cameron Communications Inc., 55 (SMT/RMT/IMT) Pres., Howard Davis, Mng. Dir. DuBois St., Darien, CT, 06820. Cell: We connect your story, your star 203/952-5758. [email protected]; and your location to reach millions of 262 West 38th St., Suite 803, New York, www.mediatrainer.tv. Jim Cameron, Pres.; people with earned engagement and NY 10018. 212/302-1234 Amy Fond, Trainer. guaranteed results. [email protected] www.straussmedia.com Richard Strauss, Pres. CMG Productions, 495 West St., 2nd flr., New York, NY, 10014. 212/691-5611. Los Angeles, CA www.cmgproductions.com. Colleen M. 626/794-1350 Growe, Founder. [email protected] www.straussmedia.com CommCore, Inc., 1901 L St., N.W., Suite CB Radio Tours, 37 West 37th St., 12th Richard Strauss, Pres. 707, Washington, DC, 20036. 202/659- flr., New York, NY, 10018. 212/629-6532. 4177. [email protected]. See full listing under SMTs and [email protected]; Andrew Gilman. www.cbradiotours.com. Natalie Camarda. Radio.

CB Radio Media Tours combines Media Training the best in breed: a proven media relations team, seasoned audio and mixing engineers and a brand new penthouse recording facility in NYC. Feintuch Communications, 245 Park You bring the spokesperson and we’ll Ave., 39th flr., New York, NY, 10167. book back-to-back radio interviews 212/808-4901. [email protected]; and upload MP3 files to our FTP site Auritt Communications Group, 555 8th www.feintuchcommunications.com. for you to present to your client. For Ave., Suite 709, New York, NY, 10018. Henry Feintuch, President. digitally-focused clients, we now offer 212/302-6230. [email protected]; Podcast Media Tours (PMTs). www.auritt.com. Joan Auritt, Pres. Feintuch Communications takes a English and Multilingual Audio News Auritt Communications Group is a holistic approach to media training Releases (ANRs) also available as a full-service broadcast and online PR engagements. Whether conducted on la carte items. production company providing creative a project basis or as part of a PR multi-platform solutions that meet our campaign, we work with our clients to Celebrities, Plus Inc., 8899 Beverly clients’ specific needs. Whatever indus- understand their key business objec- Blvd., #811, Los Angeles, CA, 90048. try we work in — food and nutrition, tives and media targets in order to 310/860-1955; fax: 310/860-1255. consumer, healthcare, entertainment, help prepare their spokespersons to [email protected]. Michael publishing, finance, tech — our produc- maximize each press encounter. Catalano, Tom Cestaro. ers partner with you to find the most Our courses are both delivered in- effective story to tell. Our close, endur- person, with live video camera exer- ing relationships with the media result cises as well as online for multi- in the highest quality bookings. Our cre- national organizations with spokes- atively designed cost-effective produc- people spread out across time zones. tion packages increase brand aware- We educate our clients to the ness, reaching influencers and targeted nuances of working with the media, Creative Media Design, 37 W. 37th St., audiences in prime media markets. getting their messages across, bridg- 12th flr., New York, NY, 10018. 212/213- Through carefully honed strategy and ing techniques and more. Quotations 9420. [email protected]; skilled execution, our team of media available upon request. www.cmdnyc.com. Fridrik Ingimundarson. experts and network-credentialed pro- ducers delivers promised results. Our goal at CMD is to bring authen- JL Insight Communications, 48 Wall St., ticity to your message with Voice + What we do: •Video Production for Broadcast, Suite 1100, New York, NY, 10005. 212/ Sound. Our integrated audio post 918-4563. www.jlinsight.com. Jean Lavin. production services give you a way to Web, Corporate Events, Training cast, record, and mix all under one •TV Satellite, Radio, Online Media roof. Located in the Midtown South Tours JSH&A Ltd., 2 TransAm Plaza Dr., #450, area of Manhattan, we offer excep- •Integrated Media Tours Oakbrook Terrace, IL, 60181. 630/932- tional voice talent, state-of-the-art •Partner Media Tours 4242; fax: 630/932-1418. [email protected]; recording studios, and an expert •Media Training www.jsha.com. team to help you achieve the perfect •Social Media Campaigns sound for your production. •Webcasts and Live Streamed Interactive Events Karen Friedman Enterprises Inc., P.O. Strauss Media Strategies, Inc., 529 14th •Video, Audio, Multimedia News Box 224, Blue Bell, PA, 19422. 610/292- St., N.W., #1163, Nat’l Press Bldg., Releases 9780. [email protected]; Washington, DC, 20045. 202/638-0200; •B-Roll Packages www.karenfriedman.com. Karen fax: 202/638-0400. [email protected]; •PSAs Friedman, Pres.

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MEDIA TRAINING 2017 PR BUYER’S GUIDE Kundell Communications, 210 West 89th St., New York, NY, 10024. 212/877-2798. [email protected] www.publicspeaking4u.com www.publicspeakingwire.com Stevens Group, The, 656 Post Ln., kundellcommunications.com Somerset, NJ, 08873. 732/748-8583; www.twitter.com/speakingsuccess. Newman Group Inc., The, 220 E. 63rd mobile: 917/514-7980. Linda Kundell. St., New York, NY, 10065. 212/838-8371. [email protected]; [email protected]; [email protected]; www.newmangroup.com. www.theartstevensgroup.com. Joyce Newman, Pres. Art Stevens, Rich Jachetti.

Where Do the Leaders Go for Newsletters Business Presentation Training? The Newman Group is the premier Competitive Edge Newsletter, Pachter & provider of executive media training, Assocs., P.O. Box 3680, Cherry Hill, NJ, Laskin Media Inc., 220 East 23rd St., business presentation coaching, and 08034. 856/751-6141. www.pachter.com. #411, New York, NY, 10010. 212/777- crisis communication facilitation in the Barbara Pachter, Pres. 9092. www.laskinmedia.com. Barbara United States. Over the last 30 years, Laskin, Founder and President. Concepts, Inc., 4800 Hampden Lane, C-level executives, officials in public Suite 200, Bethesda, MD, 20814. office, best-selling authors, sports and 240/482-3709. [email protected]; Laskin Media Inc. provides media entertainment celebrities, and busi- and speech training to business lead- www.conceptscomm.com. Karen Herson, ness people from almost every indus- President. ers, celebrity spokespeople, authors, try have benefited from The Newman and professionals in fields as diverse Group’s personalized, dynamic, and Corporate Public Issues, Issue Action as sports, technology, medicine, challenging media interview and busi- Publications Inc., 207 Loudoun St. SE, finance, and academia. Corporate ness presentation training. Leesburg, VA, 20175. 703/777-8450. clients include IBM, Pfizer, AmEx, Polo Building Business Communication www.issueactionpublications.com. Teresa Ralph Lauren, North-Shore LIJ Health Skills, Professionally Yancey Crane. System, A&E Network. The company’s The Newman Group, founded by success is based upon its uniquely presentation expert Joyce Newman, is First Draft, Lawrence Ragan Comms., personalized approach and ability to based in New York City. Our team of 316 N. Michigan Ave., #400, Chicago, IL, collaborate with and build confidence professional communication coaches 60601. 800/878-5331. www.firstdraft.biz. in its clients. Its founder, Barbara regularly trains clients around the Laskin, is an Emmy-Award winning TV O’Dwyer’s Newsletter, 271 Madison globe, from Hong Kong to Los Angeles Ave., #600, New York, NY, 10016. anchor and reporter, and sought-after and from Amsterdam to Dallas. communication consultant. Barbara’s 212/679-2471. www.odwyerpr.com. Jack O’Dwyer, Editor-in-Chief. longtime and honored reporting and Nikki Richardson, 3 Lancaster Ave., producing experience, form the foun- Chelmsford, MA, 01824. 978/256-1651; PR News, Access Intelligence, LLC, 9211 dation of every training. That’s why fax: 978/256-0751. nikki@nikkirichard- Corporate Blvd., 4th flr., Rockville, MD, clients keep coming back and refer son.com; www.nikkirichardson.com. 20850. 888/707-5814. their friends and associates to the com- Nikki Richardson, Principal. www.prnewsonline.com. Diane Schwartz, pany. When you train with Laskin Sr. VP & Group Publisher. Media—you train with the best! Mergers & T. J. Sacks & Associates, 445 Park Ave., Acquisitions 9th flr., New York, NY, 10022. 212/787- Leader Room, The, 6475 Perimeter Dr., 0787. [email protected]; www.tjsacks.com. #161, Dublin, OH, 43016. 614/282-4141. Temi Sacks. www.leaderroom.com. John Millen, Chief Strategist. Newswires/ Gould+Partners LLC, One Penn Plaza, Suite 5335, New York, NY, 10119. Press Services MediaNet, 305 Madison Ave., New York, 212/896-1909; cell: 917/783-4500. NY, 10165. 212/682-2250. [email protected]; www.medianet-ny.com. www.gould-partners.com. Tom Mucciolo, Pres. Rick Gould, CPA, J.D., Mng. Partner; Mike Muraszko, Partner; Jennifer Casani, Partner; Don Bates, Sr. Counselor; James MediaPrep, 17412 Ventura Blvd., #711, Arnold, Sr. Counselor; Robert Udowitz, Encino, CA, 91316. 213/276-6300. Sr. Counselor; Marty Jacknis, Strategic Associated Press, The, 450 West 33rd www.mediaprep.com. Tom Alderman. Partner; David Tobin, Strategic Partner; St., New York, NY, 10001. 212/621-1993. Yadi Gomez, Acct. Coord.; Matthew [email protected]; Schwartz, Editorial Dir.; Sally Tilleray, Sr. www.ap.org/content-services. Advisor, London/UK. Elisabeth Sugy. AP Content Services helps compa-

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2017 PR BUYER’S GUIDE PHOTOGRAPHERS/STOCK PHOTOS nies increase brand awareness, con- media outlets, as well as to more than Maryanne Russell Photography Inc., sumer engagement and audience 175,000 users via apimages.com. P.O. Box 1329, FDR Station, New York, acquisition through the creation, Email us at [email protected] NY, 10150. 212/308-8722. delivery and promotion of multiformat or visit www.ap.org/content-services www.maryannerussell.com. custom content. Our global APT dis- to learn more. tribution network allows newswires, Newscast US, 526 West 26th St., Suite syndicates and PR companies to Getty Images, 75 Varick St., 5th flr., 515, New York, NY, 10001. 212/206- deliver their third-party content direct- New York, NY, 10013. 646/613-4000. 0055. [email protected]; ly into thousands of newsroom and www.gettyimages.com. www.newscastus.com. Jim Sulley, VP. media outlet editorial systems. Email us at [email protected] or visit Photographers/ Rich Green Photography, 128 Windsor www.ap.org/content-services to learn Ave., Hopatcong, NJ, 07843. 201/924- more. Stock Photos 2003. [email protected]; www.rjgreenphoto.com. Rich Green. Black PR Wire Inc., 152 NE 167th St., #403, Miami, FL, 33162. 877/252-2577. Press Release www.blackprwire.com. Bernadette Morris, Pres. & CEO. Distribution

Cision, 130 E. Randolph St., Chicago, IL, Associated Press, The, 450 West 33rd 60601. 866/639-5087. [email protected]; St., New York, NY, 10001. 212/621-1993. us.cision.com. [email protected]; www.ap.org/content-services. Creators News Service/Creators Elisabeth Sugy. Syndicate, 737 Third St., Hermosa Beach, 24-7 Press Release Newswire, 203-901 West 3rd St., North Vancouver, BC, V7P CA, 90254. 310/337-7003. AP Content Services helps compa- www.creators.com. 3P9, Canada. 646/417-8294. nies increase brand awareness, www.24-7pressrelease.com. Philip Louie. consumer engagement and audience MarketWired, 100 N. Sepulveda Blvd., acquisition through the creation, Launched in 2004, 24-7 Press #325, El Segundo, CA, 90245. 800/774- delivery and promotion of multiformat Release Newswire changed the land- 9473. www.marketwired.com. custom content. Hire our worldwide scape of the press release distribu- network of professionals to create tion industry by offering affordable, SHOOT Publicity Wire, 256 Post Road custom photo and video shoots, arti- East, Suite 206, Westport, CT, 06880. effective press release distribution to cles, interactives, infographics and 203/227-1699, x12; fax: 203/227-2787. businesses of all sizes looking to more. Or work with us on creative col- [email protected]; increase their online presence and laborations using licensed editorial, http://pr.SHOOTonline.com. awareness. creative and microstock photos and 24-7 Press Release helps clients videos from our collection. Email us Thomson Reuters, 3 Times Square, New disseminate their news to online at [email protected] or visit York, NY, 10036. 646/223-4000. media, print media, journalists, blog- www.ap.org/content-services to learn www.thomsonreuters.com. gers and search engines. more. David Girardin, Corporate Affairs. 24-7 Press Release Newswire sup- Bruce Wodder Photography, High ports businesses in building brand Photo Distribution Bridge, NJ. cell: 908/310-4495. awareness, increasing visibility on brucefilm@comcast.net; the web and enhancing exposure www.brucewodder.com. through social media. Today, 24-7 Press Release Camera One, 62 West 45th St., New Newswire has more than 30,000 York, NY, 10036. 212/827-0500; clients and has distributed more than fax: 212/944-9536. [email protected]; 250,000 news releases. www.nycphoto.com. Larry Lettera, Pres. Associated Press, The, 450 West 33rd Can Stock Photo, 6139 Quinpool Rd., St., New York, NY, 10001. 212/621-1993. #33027, Halifax, Nova Scotia, B3L 4T6, [email protected]; Canada. www.canstockphoto.com. www.ap.org/content-services. Elisabeth Sugy. Feature Photo Service Inc., 450 Seventh Ave., #1700, New York, NY, 10123. AP Content Services helps compa- 212/944-1060; fax: 212/944-7801. Associated Press, The, 450 West 33rd nies increase brand awareness, con- www.featurephoto.com. Oren Hellner, Pres. St., New York, NY, 10001. 212/621-1993. sumer engagement and audience [email protected]; acquisition through the creation, Fotosearch Stock Photography, 21155 www.ap.org/content-services. delivery and promotion of multiformat Watertown Rd., Waukesha, WI, 53186. Elisabeth Sugy. custom content. We utilize AP’s glob- 262/717-0740. [email protected]; al reach, sending custom and client- www.gograph.com. Brian Grow, Head of AP Content Services helps compa- provided photos directly to 2,100 Marketing. Continued at top of next page

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PRESS RELEASE DISTRIBUTION 2017 PR BUYER’S GUIDE ASSOCIATED PRESS, THE continued Printing Mailings + Fun-tastic Brand Goods., ALL IN ONE STOP. Zing + How nies increase brand awareness, con- Design, the WOW factor right when sumer engagement and audience you need it. We understand consumer acquisition through the creation, brand pr/promotion and what works. delivery and promotion of multiformat Creating traditional and new design custom content. Our global APT dis- assets, program themes, concept tribution network allows newswires, visuals, influencer kits, media syndicates and PR companies to mailings, micro-sites, custom celebrity deliver their third-party content direct- gifts, branded merchandise programs, ly into thousands of newsroom and Zing How Design 888/529-0998. witty copy, mock-ups - including media outlet editorial systems. Email [email protected]; www.zinghowdesign.com/influencer- amazing added value services. us at [email protected] or visit media-kits. // Chicago * NYC www.ap.org/content-services to learn Zing How Design // Ideate. Design. Build. Wow. more. Creative Services, Influencer Media Customization, Product Innovations, EIN Presswire, 1025 Connecticut Ave., Mailings + Fun-tastic Brand Goods., Public Relations N.W., Washington, DC, 20036. 202/540- ALL IN ONE STOP. Zing + How Networks 8337. www.einpresswire.com. Design, the WOW factor right when you need it. We understand con- Int’l. PR Network www.iprn.com. Luis EurekAlert!, a service of the American sumer brand pr/promotion and what Gonzalez, General Secretary. Association for the Advancement of works. Creating traditional and new Science, 1200 New York Ave., N.W., design assets, program themes, con- International PR Assn., IPRA, Suite Washington, DC, 20005. 202/326-6716; cept visuals, influencer kits, media 5879, P.O. Box 6945, London, W1A 6US, fax: 202/898-0391. mailings, micro-sites, custom celebri- U.K.. 44 1634 818308. www.ipra.org. [email protected]; ty gifts, branded merchandise pro- www.EurekAlert.org. grams, witty copy, mock-ups - includ- ing amazing added value services. MarketWired, 100 N. Sepulveda Blvd., // Chicago * NYC #325, El Segundo, CA, 90245. 800/774- Zing How Design // Ideate. Design. Build. Wow. 9473. www.marketwired.com. IPREX, Global network of communi- Multicultural Marketing News, Promotions cation agencies, Admin. Headquarters: Multicultural Marketing Resources Inc., 4524 N. Wildwood Ave., Shorewood, WI, 150 W. 28th St., #1501, New York, NY, Bonnie Ott Promotions & AIA New 53211. 414/755-2170. 10001. 212/242-3351. Dimensions in Marketing, 305 East 40th [email protected]; www.iprex.com. [email protected]; St., New York, NY, 10016. 212/338-0333; Carol Clinkenbeard, Global Administrator. www.multicultural.com. fax: 212/338-0330. [email protected]; Lisa Skriloff, Pres. & Founder. www.effectivepromos.com. Bonnie Ott.

Concepts, Inc., 4800 Hampden Lane, Suite 200, Bethesda, MD, 20814. 240/482-3709. [email protected]; www.conceptscomm.com. Karen Herson, President. PR World Alliance, 11 rue du Marché Saint-Honoré, Paris, 75001, France. www.prworldalliance.com. Catherine Send2Press® Newswire, a service of Marketing Werks - Mobile & Event Kablé, Chmn., catherine.kable@kable- Neotrope®, 4332 W. 230th St., Torrance, Marketing, 130 East Randolph St., cf.com; +33 (1) 4450 5475; Perran Ersu, CA, 90505. 310/373-4856. #2400, Chicago, IL, 60601. 312/228- Vice Chmn., [email protected]; +90 https://www.send2press.com. Christopher 0800; fax: 312/228-0801. (212) 287-4678; Henry Feintuch, CFO, Simmons, CEO, member PRSA and www.marketingwerks.com. [email protected]; +1-212-808-4901. ASCAP. Affordable press release distribu- PR World Alliance is an international tion services since 1983, including network of premier independent com- news writing, targeted newswire and munication consultancies. Partners TM Direct-to-Editors email distribution, are carefully selected and represent search optimization, social media established, respected and accom- networks and media opt-in. Exclusive plished firms with a solid reputation for news distribution via Neotrope News producing superior results for clients. Network including California Zing How Design 888/529-0998. The global network encompasses ® Newswire . Reach 22,000 news- [email protected]; public relations companies and rooms, 100,000 opt-in journalists, www.zinghowdesign.com offices in North America, Europe and 10,000 websites and 6,000 daily out- Asia. The network continues to seek lets by email. Accredited staff. INC Creative Services, Influencer Media new members in strategic locations. 5000 in 2009. Member BBB. Customization, Product Innovations,

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2017 PR BUYER’S GUIDE PUBLIC SERVICE ANNOUNCEMENTS Public Relations Boutiques Int’l Video Content Strategy, Concepts, Inc., 4800 Hampden Lane, 412/246-0340. www.prboutiques.com. Production and Distribution Suite 200, Bethesda, MD, 20814. Paul Furiga, Pres. Our clients use video to engage, 240/482-3709. [email protected]; entertain and educate. We add value www.conceptscomm.com. Karen Herson, Public Relations Global Network with common sense, humor, and President. (PRGN), U.S./Worldwide Contact: The major brand experience. Fearey Group. 206/343-1543. Dietrich Nelson & Associates, Inc., 7510 www.prgn.com. Aaron Blank, CEO, The Live Video Streaming Events Sunset Blvd., #1415, Los Angeles, CA, Fearey Group. We excel in live streaming produc- 90046. 323/845-9608; fax: 323/883-1821. Worldcom Public Relations Group, 500 tions from challenging locations. [email protected]. Dietrich Nelson. Fifth Ave., #1640, New York, NY, 10110. CEOs love our strategic, cost-effective See full listing under SMTs. 800/955-9675; 212/286-9550. approach to Global Town Halls. [email protected]; Satellite Media Tours RCM Broadcast Communications Inc., www.worldcomgroup.com. Todd M. (SMT/RMT/IMT) 20 West 22nd St., #1510, New York, NY, Lynch, Managing Dir. We connect your story, your star 10010. 212/924-1006. russell@rcmbroad- and your location to reach millions of cast.com; www.rcmbroadcast.com. Public Service people with earned engagement and Russell Cheek, Pres. Announcements guaranteed results. Strauss Media Strategies, Inc., 529 14th St., N.W., #1163, Nat’l Press Bldg., Washington, DC, 20045. 202/638-0200; fax: 202/638-0400. [email protected]; www.straussmedia.com. Richard Strauss, Pres., Howard Davis, Mng. Dir. Auritt Communications Group, 555 8th Ave., Suite 709, New York, NY, 10018. 262 West 38th St., Suite 803, New York, AKA MEDIA INC., 142 East Ontario, 212/302-6230. [email protected]; NY 10018. 212/302-1234 Suite 1600, Chicago, IL, 60611. 800/996- www.auritt.com. Joan Auritt, Pres. [email protected] 9432. [email protected]; www.straussmedia.com www.akamediainc.com. Jim O’Reilly, Auritt Communications Group is a Richard Strauss, Pres. Executive Producer. full-service broadcast and online PR production company providing creative Los Angeles, CA Every company in the world multi-platform solutions that meet 626/794-1350 communicates with video, and many our clients’ specific needs. Whatever [email protected] of the world’s most amazing brands industry we work in — food and nutri- www.straussmedia.com trust our team for award-winning tion, consumer, healthcare, entertain- Richard Strauss, Pres. video content strategy, production, ment, publishing, finance, tech — our live-streaming events and satellite See full listing under SMTs and producers partner with you to find the media tours. Find out why 96.5% of Radio. most effective story to tell. Our close, our clients say they would refer AKA enduring relationships with the media to a friend. result in the highest quality bookings. Follow us: Our creatively designed cost-effective LinkedIn https://www.linkedin.com/ production packages increase brand company/aka-media-inc- awareness, reaching influencers and targeted audiences in prime media Twitter @AKAMEDIAINC or markets. Through carefully honed strat- Facebook/AKAMEDIAINC egy and skilled execution, our team of TV Access, division of FilmComm. •Video Content Strategy, media experts and network-credentialed 800/944-9134. Keith Hempel, President. Production and Distribution producers delivers promised results. •Live Video Streaming Events What we do: Experienced Corporation With 30+ (Global CEO Town Halls) •Video Production for Broadcast, Years In Television And Radio •Integrated Satellite Media Tours Web, Corporate Events, Training Distribution. Specializing In (SMT/RMT/IMT) •TV Satellite, Radio, Online Media Production And Distribution Of PSAs. •Brand Journalism and Video Tours Leading Distributor Of PSAs (Over Storytelling •Integrated Media Tours 100 TV And Radio PSAs Released •Internet Media Tours, Radio Media •Partner Media Tours Per Year). Comprehensive Services Tours and ANRs •Media Training For TV, Radio, Print, Out-Of-Home, •Guaranteed Impressions •Social Media Campaigns Social Media And Internet. •Highlights Reels, Sizzle Reels, •Webcasts and Live Streamed Customized Services Tailored To Award-Entry Videos Interactive Events Your Needs. Internet Reporting •Video Editing, Audio, Graphics and •Video, Audio, Multimedia News Available. Chapter Placement And Effects (Sizzle Reels) Releases Coordination Services Available. •Content for Video, Radio, Web, TV • B-Roll Packages and Social Media Campaigns • PSAs

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RADIO 2017 PR BUYER’S GUIDE Radio

Auritt Communications Group, 555 8th AKA MEDIA INC., 142 East Ontario, Ave., Suite 709, New York, NY, 10018. Suite 1600, Chicago, IL, 60611. 800/996- 212/302-6230. [email protected]; 9432. [email protected]; www.auritt.com. Joan Auritt, Pres. www.akamediainc.com. Jim O’Reilly, Executive Producer. Auritt Communications Group is a 4media Group, New York, Chicago & full-service broadcast and online PR Bentonville, AR. 888/890-8066. Every company in the world production company providing www.4media-group.com; communicates with video, and many creative multi-platform solutions that www.4mediarelations.co.uk. of the world’s most amazing brands meet our clients’ specific needs. trust our team for award-winning Whatever industry we work in — food Our work is driven by insight, devel- video content strategy, production, and nutrition, consumer, healthcare, oped through strategy, implemented live-streaming events and satellite entertainment, publishing, finance, with creativity and delivered by talent- media tours. Find out why 96.5% of tech — our producers partner with ed specialists. 4media Group is a our clients say they would refer AKA you to find the most effective story strategic, full-service market research to a friend. to tell. Our close, enduring relation- and communications group offering ships with the media result in specialist expertise within a united Follow us: the highest quality bookings. Our collective. We work with direct clients LinkedIn https://www.linkedin.com/ creatively designed cost-effective and PR agencies alike to produce company/aka-media-inc- production packages increase brand creative, innovative and effective Twitter @AKAMEDIAINC or awareness, reaching influencers and broadcast campaigns that reach TV, Facebook/AKAMEDIAINC targeted audiences in prime media radio and online media. markets. Through carefully honed 4media Group offers: •Video Content Strategy, strategy and skilled execution, our •Satellite Media Tours Production and Distribution team of media experts and network- •Radio Media Tours •Live Video Streaming Events credentialed producers delivers •Audio News Releases (Global CEO Town Halls) promised results. •Co-Op Satellite Media Tours •Integrated Satellite Media Tours What we do: •Digital Media Campaigns (SMT/RMT/IMT) •Video Production for Broadcast, •PSAs •Brand Journalism and Video Web, Corporate Events, Training •Full-Service Market Research Storytelling •TV Satellite, Radio, Online Media •Quick PR Surveys •Internet Media Tours, Radio Media Tours •Qualitative and Quantitative Tours and ANRs •Integrated Media Tours Research Services •Guaranteed Impressions •Partner Media Tours •Creative Idea Generation and •Highlights Reels, Sizzle Reels, Implementation Award-Entry Videos •Media Training •Research White Papers •Video Editing, Audio, Graphics and •Social Media Campaigns •Radio Competitions & Prize Effects (Sizzle Reels) •Webcasts and Live Streamed Giveaways •Content for Video, Radio, Web, TV Interactive Events •Video Production and Social Media Campaigns •Video, Audio, Multimedia News •Video Editing, Graphics & Effects Releases •Webcasts and Live Streamed Video Content Strategy, •B-Roll Packages Interactive Events Production and Distribution •PSAs Our clients use video to engage, entertain and educate. We add value 4media Group, Bentonville, AR, 72712. Caplan Communications LLC, 1700 888/890-8066. [email protected]. with common sense, humor, and Rockville Pike, Suite 400, Rockville, MD, major brand experience. 20852. 301/998-6592. 4media Group, Chicago, IL, 60610. Live Video Streaming Events [email protected]; 312/330-5844. [email protected]. We excel in live streaming produc- www.caplancommunications.com. tions from challenging locations. Aric Caplan, Pres. 4media Group, New York, NY, 10018. CEOs love our strategic, cost-effective 347/583-0412. [email protected]. approach to Global Town Halls.

4media Group, London, UK. +44 20 Satellite Media Tours 7099 0400. [email protected]. (SMT/RMT/IMT) We connect your story, your star and your location to reach millions of people with earned engagement and guaranteed results.

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2017 PR BUYER’S GUIDE RADIO Hedquist Productions, P.O. Box 1475, Radio Health Journal and Viewpoints Fairfield, IA, 52556. 641/472-6708. jef- programs. Reach 900 stations and [email protected]; www.hedquist.com. major markets. Online streaming, Jeffrey Hedquist, Pres. iTunes, iHeart Radio, Aha Radio, Sound Cloud and more included. •Radio Media Tours - Benefit from our contacts at major stations, net- CB Radio Tours, 37 West 37th St., 12th works and syndicated programs. flr., New York, NY, 10018. 2126296532. • [email protected]; Custom Feed Radio News www.cbradiotours.com. Natalie Camarda. Releases - National, regional and local market outreach. Minority targeting- Hispanic and African-American. CB Radio Media Tours combines Liv Davick Communications and • - Guaranteed the best in breed: a proven media La Red Conectado Strategic Marketing, Inc., 9903 Santa placement Spanish language ANRs. relations team, seasoned audio and Monica Blvd., Beverly Hills, CA, 90212. • - Guaranteed place- mixing engineers and a brand new Urban Reach 310/721-9646. [email protected]; ment ANRs targeted to African penthouse recording facility in NYC. [email protected]; www.livdavick.com. American listeners. You bring the spokesperson and we’ll Liv Davick, Pres. • - We produce, target and book back-to-back radio interviews PSAs distribute your radio public service and upload MP3 files to our FTP site Liv Davick Communications and message locally, regionally or nationally. for you to present to your client. For Strategic Marketing, Inc. is a full-ser- digitally-focused clients, we now offer vice communications and marketing Podcast Media Tours (PMTs). company, incorporating analytics, English and Multilingual Audio News research, and creativity to ensure Releases (ANRs) also available as a superior results for each client’s la carte items. broadcast and social media needs. News Exposure, 1765 N. Elston Ave., We leverage our strong relationships Ste. 207, Chicago, IL, 60642. 312/685- with television/radio/digital media as 2285. [email protected]; well as social media influencers to http://NewsExposure.com. enhance brand awareness and credi- bility and drive engagement. We can PLUS Media Inc., 85 Fifth Ave., 7th Flr., D S Simon Media, 229 West 36th St., 9th customize any of our services to fit New York, NY, 10003. 212/206-8160. flr., New York, NY, 10018. 212/736-2727. our client’s specific objectives. Our [email protected]; [email protected]; www.dssimon.com. expertise includes: www.plusmedia.com. Natalie Weissman. Doug Simon, Pres. & CEO. •Satellite Media Tours •CO-OP Satellite Media Tours D S Simon Media creates com- •Radio Media Tours pelling content and leverages rela- •Audio News Releases tionships to distribute it to broadcast- •Social Media Campaigns ers, journalists, influencers, and oth- •Digital Media Tours ers who air, post, and share it. We’ve •Multimedia Marketing Campaigns won more than 100 industry awards •Podcasts and received a US government trade- ® •Webcasts mark for PRketing our industry •Multimedia News Releases PREMIERETV, 200 Spectrum Center leading approach to helping clients •Public Service Announcements Dr., Suite 300, Irvine, CA, 92618. with their communications initiatives. •Spanish SMTs/RMTs/ANRs 310/899-9090. [email protected]; Our partnership with Guinness •Video and Event Production/ www.premieretv.com. Shayne Fraeke, CEO. World Records helps brands capital- Broadcast and Digital Distribution ize on untapped media potential with WE KNOW HOW TO MAKE a record-breaking attempt. RADIO WORK FOR YOU. DSS offers: With 25+ years of experience, PRE- •Satellite Media Tours MIERETV delivers Radio Media •Digital Media Campaigns Tours that engage a massive audi- •Video Production/Live Events ence. We’ll send your spokesperson •Co-Op SMT over the airwaves, on a tour of nation- •Public Service Announcements MediaTracks Communications, Inc., ally syndicated radio outlets and top- •B-Roll 2250 E. Devon Ave., Suite 150, Des rated local radio shows. •Guinness World Record promotions Plaines, IL, 60018. 847/299-9500; fax: Our Radio Promotions put your •Radio 847/299-9501. [email protected]; products into consumers’ hands while •PR Consulting www.mediatracks.com. Shel Lustig, Pres. providing endorsements from radio personalities. And, our Audio News EMSI, 3748 Turman Loop, #101, Wesley Your Message On-Air and Online are guaranteed to reach Chapel, FL, 33544. 800/881-7342. Releases tens of millions of listeners. www.emsincorporated.com. Marsha •ANRs - Guaranteed placement Friedman, CEO. on-air and online via the syndicated Continued at top of next page

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RADIO 2017 PR BUYER’S GUIDE PREMIERETV continued ing television satellite media tours also proud to be on the official GSA with local stations, national broadcast Schedule. Additional PREMIERETV specialties include: and cable networks, network feeder When your campaign calls for •Satellite Media Tours services, and syndicated programs. television and radio, Strauss Media •Press Junkets We expertly manage your SMT and Strategies delivers the absolute •Digital Media Tours provide a complete solution including best results in the industry. You’ll •Radio Media Tours the booking of all of the interviews, enjoy working with our friendly staff of •Audio News Releases studio rental and equipment, satellite experienced public relations media •On-Air Radio Promotions uplink, make-up and catering servic- professionals. Contact us today to •Online Audio & Video Distribution es, and all of the technical and discuss a customized solution •B-Roll Packages production needs to make your SMT for your next broadcast outreach •ENG Crews the most successful it can be. campaign! •Creative Video Production / We also specialize in booking radio “Highlight Reels” tours with national news networks, Synaptic Digital, a Definition 6 company, Contact us for references, quotes, nationally syndicated shows, 79 Fifth Ave., New York, NY, 10003. 212/ or information on an integrated statewide, regional, and local radio 682-8300. [email protected]; broadcast publicity strategy that outlets in each of the nation’s nearly www.synapticdigital.com. accommodates your budget. 300 radio markets. Strauss Media also conducts radio and television Tobin Communications Inc., P.O. Box ground tours. 1268, White Plains, MD, 20695-1268. Moreover, we script, produce, and 301/661-0900. distribute targeted audio news releas- [email protected]; es to the nation’s largest radio www.tobincommunications.com. networks with the best “guaranteed- Maury Tobin, Pres. placement” in the industry. In addi- tion, Strauss Media provides: Strauss Media Strategies, Inc., 529 14th •Audio Actuality Pitching and Research St., N.W., #1163, Nat’l Press Bldg., Placement Systems Washington, DC, 20045. 202/638-0200; •Radio Promotions Burke Marketing Research Inc., 500 W. fax: 202/638-0400. [email protected]; •Public Service Announcements 7th St., Cincinnati, OH, 45203. 513/241- www.straussmedia.com. Richard Strauss, •Audio and Video Podcasts 5663. www.burke.com. Jeff Miller, CEO. Pres., Howard Davis, Mng. Dir. •Radio Advertising Production and Placement 262 West 38th St., Suite 803, New York, Cogent Reports, Market Strategies Int’l, NY 10018. 212/302-1234 •Live Remote Broadcasts 1740 College Parkway, Livonia, MI 48152. [email protected] •Customized Broadcast E-mailing 734/542-7600. www.marketstrategies.com. www.straussmedia.com (with our database of 12,000+ Andrew Morrison, Chmn., CEO. Richard Strauss, Pres. radio and television outlets, stations and show contacts) Council of American Survey Research Los Angeles, CA •Satellite Uplinks and Downlinks Organizations, 170 N. Country Rd., Suite 626/794-1350 •Media Training 4, Port Jefferson, NY, 11777. 631/928- [email protected] Among the hundreds of clients we 6954. [email protected]; www.casro.org. www.straussmedia.com have worked with, we routinely work Diane Bowers, Pres. Richard Strauss, Pres. with political groups such as the DNC; advocacy groups like the Sierra Creative Civilizations, 421 6th St., San Celebrating our 21st anniversary Club; award-winning PR firms like Antonio, TX, 78215. 210/227-1999. and 21 years of excellence in 2017, Burson-Marsteller, Edelman, Porter www.ccagency.com. Gisela Girard, Strauss Media Strategies, Inc., is the Novelli, MSLGroup, Hager Sharp and Pres./COO. nation’s premier public relations, Apco; non-profit clients like Safe Kids Worldwide, the American Jewish communications, and strategy firm Edelman Intelligence, 250 Hudson St., Committee (AJC) and the National specializing in television and 15th flr., New York, NY 10013. 212/768- Not just another “crank it out Safety Council; government agencies radio. 0550. www.edelman.com. Richard booking service,” Strauss Media like the Dept. of Veterans Affairs; Edelman, Pres. & CEO. Strategies works closely with its associations such as the US clients to develop campaign-specific Conference of Mayors, National Law strategies and tactics that get results. Enforcement Officers Memorial evolve24, 530 Maryville Center Dr., #250, Collectively, our staff brings more Fund (NLEOMF) and No Labels; St. Louis, MO, 63041. 314/225-2310. than 175 years of broadcast experi- large-scale events such as the www.evolve24.com. Anthony Sardella, ence and judgment to our clients, and Clinton Global Initiative and the major CEO. has booked tens of thousands of auto shows; major companies like interviews throughout our company Uber, Facebook, and General Gallup Inc., The Gallup Bldg., 901 F St., history with a strong commitment to Motors; and we have worked on N.W., Washington, DC, 20004. 202/715- quality. dozens of local, state and federal 3030. www.gallup.com. Jim Clifton, Strauss Media specializes in book- political campaigns. The company is Chmn. & CEO.

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2017 PR BUYER’S GUIDE SATELLITE MEDIA TOURS Kantar Futures, 1300 Environ Way, Proof Advertising, 114 W. 7th St., #500, Chapel Hill, NC 27517. 919/932-8858. Austin, TX, 78701. 512/345-6658. www.thefuturescompany.com. [email protected]; Kevin Brown, North American CEO. www.proof-advertising.com. Bryan Christian, Pres. LexisNexis, 9443 Springboro Pike, Dayton, OH, 45342. 888/285-3947. REPASS Research • Strategic www.lexisnexis.com. Mike Walsh, CEO, Consulting, 4555 Lake Forest Dr., Suite GfK, 200 Liberty St., 4th flr., New York, Legal & Professional, Mark Kelsey, CEO, 194, Cincinnati, OH, 45242-4747. NY, 10281. 212/240-5300. www.gfk.com. Risk Solutions. 513/772-1600; fax: 513/772-8088. [email protected]; www.repassinc.com. GfK Public Communications & MaritzCX, 3451 North Triumph Blvd.. Rex Repass, CEO. Social Science offers a suite of 6th Flr., Lehi, UT 84043. 385/695-2800. cost-effective fast turn-around tools www.maritzcx.com. Michael Sinoway, SSRS, 53 West Baltimore Pike, Media, for public affairs, communications Pres. & CEO. PA, 19063. 484/840-4300. www.ssrs.com. and PR professionals, including a 24- Melissa Herrmann, Pres. hour “Fast Answers” omnibus survey MMGY Global, 4601 Madison Ave., solution, passive digital tracking, Kansas City, MO 64112. 816/472-5988. www.mmgyglobal.com. Clayton Reid, Standard & Poor’s Research Reports, and representative online samples 55 Water St., New York, NY, 10041. via the probability-based GfK Pres. & CEO. ® 212/438-2000. knowledgePanel . We are global www.standardandpoors.com. experts in research that covers public M|A|R|C Research, 7850 North Belt Line affairs topics or is designed for public Rd., Irving, TX, 75063. 800/884-6272. release (including for thought leader- www.marcresearch.com. Merrill Dubrow, Satellite Media Tours ship initiatives and PR campaigns), Pres. & CEO. as well as research for client’s internal use guiding strategic commu- nications and external relations (including corporate reputation, CSR, and issues management). We are an official polling partner for the Associated News Exposure, 1765 N. Elston Ave., Press, managing the AP-GfK Poll. In Ste. 207, Chicago, IL, 60642. 312/685- addition to customized research 2285. [email protected]; solutions, our products include the http://NewsExposure.com. SM 4media Group, New York, Chicago & Anholt-GfK Nation/City Brands Index Bentonville, AR. 888/890-8066. syndicated studies gauging global per- Nielsen Company, The, 85 Broad St., www.4media-group.com; ceptions of countries and cities around New York, NY 10004. 646/654-5000. www.4mediarelations.co.uk. the world. Our team specializes in www.nielsen.com. Lynda Clarizio, Pres., Our work is driven by insight, devel- high-profile, high-stakes, high-caliber Media. research central to client’s social oped through strategy, implemented with creativity and delivered by talent- missions and public objectives. We ORC International, Worldwide also have deep experience conducting ed specialists. 4media Group is a Headquarters, 902 Carnegie Center, #220, strategic, full-service market research research for submission to peer- Princeton, NJ, 08540. 800/444-4672. and communications group offering reviewed journals or regulatory agen- www.orcinternational.com. Stacy Lee, specialist expertise within a united cies, executing complex research CFO. designs, developing custom panels, collective. We work with direct clients and PR agencies alike to produce and surveying hard-to-reach popula- Penn, Shoen and Berland Associates, creative, innovative and effective tions and elite populations. 230 Park Ave. South, 2nd flr., New York, broadcast campaigns that reach TV, NY, 10003. 212/534-4000. [email protected]; radio and online media. Google, 1600 Ampitheatre Pkwy., www.psbresearch.com. Curtis Freet, CEO. 4media Group offers: Mountain View, CA, 94043. •Satellite Media Tours www.google.com. Larry Page and Sergey Pinpoint Market Research, 2221 •Radio Media Tours Brin, Co-Founders. Peachtree Road NE, Suite D174, Atlanta, GA, 30309. 800/956-3409. •Audio News Releases •Co-Op Satellite Media Tours History Associates, 300 North Stonestreet [email protected]; www.pinpointmarketresearch.com. •Digital Media Campaigns Ave., Rockville, MD, 20850. 301/279- •PSAs 9697. www.historyassociates.com. Anne Jennifer Jones, Chief Insights Officer. •Full-Service Market Research Strong, Mktg. Dir. PRIME Research, 305 Madison Ave., •Quick PR Surveys •Qualitative and Quantitative J.D. Power & Associates, 2625 Suite 1850, New York, NY, 10017. Research Services Townsgate Rd., #100, Westlake Village, 212/738-9912; fax: 212/738-9923. CA, 91361. 805/418-8000; fax: 805/418- [email protected]; •Creative Idea Generation and 8900. [email protected]; www.prime-research.com. Mark Weiner, Implementation www.jdpower.com. Finbarr O’Neill, Pres. CEO, Americas. Continued at top of next page

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SATELLITE MEDIA TOURS 2017 PR BUYER’S GUIDE 4MEDIA GROUP continued •Internet Media Tours, Radio Media •Research White Papers Tours and ANRs •Radio Competitions & Prize •Guaranteed Impressions Giveaways •Highlights Reels, Sizzle Reels, •Video Production Award-Entry Videos •Video Editing, Graphics & Effects •Video Editing, Audio, Graphics and Auritt Communications Group, 555 8th •Webcasts and Live Streamed Effects (Sizzle Reels) Ave., Suite 709, New York, NY, 10018. Interactive Events •Content for Video, Radio, Web, TV 212/302-6230. [email protected]; and Social Media Campaigns www.auritt.com. Joan Auritt, Pres. 4media Group, Bentonville, AR, 72712. 888/890-8066. [email protected]. Video Content Strategy, Auritt Communications Group is a Production and Distribution full-service broadcast and online PR 4media Group, Chicago, IL, 60610. Our clients use video to engage, production company providing 312/330-5844. [email protected]. entertain and educate. We add value creative multi-platform solutions that with common sense, humor, and meet our clients’ specific needs. 4media Group, New York, NY, 10018. major brand experience. Whatever industry we work in — food 347/583-0412. [email protected]. and nutrition, consumer, healthcare, Live Video Streaming Events entertainment, publishing, finance, 4media Group, London, UK. +44 20 We excel in live streaming produc- tech — our producers partner with you 7099 0400. [email protected]. tions from challenging locations. to find the most effective story to tell. CEOs love our strategic, cost-effective Our close, enduring relationships with A-1 Broadcast, 2030 Powers Ferry Rd., approach to Global Town Halls. the media result in the highest quality SE, Suite 400, Atlanta, GA, 30339. bookings. Our creatively designed 770/790-3690 ext. 175. Satellite Media Tours cost-effective production packages www.A-1Broadcast.com. (SMT/RMT/IMT) increase brand awareness, reaching Beverly Brunston, Pres. of Sales. We connect your story, your star influencers and targeted audiences in and your location to reach millions of prime media markets. Through care- people with earned engagement and fully honed strategy and skilled execu- guaranteed results. tion, our team of media experts and network-credentialed producers deliv- ers promised results. What we do: •Video Production for Broadcast, AKA MEDIA INC., 142 East Ontario, Web, Corporate Events, Training •TV Satellite, Radio, Online Media Suite 1600, Chicago, IL, 60611. 800/996- Artisan Production House, 110 East Tours 9432. [email protected]; 25th St., Floor 2, New York, NY, 10010. www.akamediainc.com. Jim O’Reilly, 347/351-4804. erin@artisanproduction- •Integrated Media Tours Executive Producer. house.com; kara@artisanproduction- •Partner Media Tours house.com; www.artisanproduction- •Media Training Every company in the world house.com. Erin Lahey Schwitter, •Social Media Campaigns communicates with video, and many Producer/Partner; Kara Leibowitz, •Webcasts and Live Streamed of the world’s most amazing brands Producer/Partner. Interactive Events trust our team for award-winning •Video, Audio, Multimedia News video content strategy, production, Artisan Production House is a full Releases live-streaming events and satellite service production company special- •B-Roll Packages media tours. Find out why 96.5% of izing in food and lifestyle publicity. We •PSAs our clients say they would refer AKA are known for our integrated brand to a friend. strategy through satellite TV junkets, live/launch events, videos and Follow us: celebrity talent partnerships. We work LinkedIn https://www.linkedin.com/ with you to tell your story and give it relevance, producing brand content company/aka-media-inc- Broadcast Direct Communications Inc., that provides consumers something Twitter @AKAMEDIAINC or 130 Shore Rd., Suite 185, Port worth talking about. Our personal Facebook/AKAMEDIAINC Washington, NY, 11050. relationships with TV Producers and [email protected]; •Video Content Strategy, media influencers throughout the [email protected]. Production and Distribution country and high-end production Irene Minett, 516/570-2369, Patti Kresner, •Live Video Streaming Events capabilities (film-style shooters, edi- 631/757-9630. (Global CEO Town Halls) tors and graphic designers) produce •Integrated Satellite Media Tours meaningful business results. Broadcast Direct Communications, (SMT/RMT/IMT) Inc. specializes in media relations for: •Brand Journalism and Video •Satellite Media Tours Storytelling •Radio Media Tours

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2017 PR BUYER’S GUIDE SATELLITE MEDIA TOURS •In-Market Tours •Public Service Announcements more IMTs than anyone in the indus- •The Web •B-Roll try, with more than 300 IMTs under As television, radio and internet •Guinness World Record promotions our belt. Our IMTs regularly deliver professionals, we offer media strate- •Radio UVPMs between 25 and 100 million. gy, creative writing and pitching, •PR Consulting We target the biggest and best strong media relationships and over websites in the world and we always 30 years of experience in broadcast provide a link to every placement. public relations. Our Co-Ops are unmatched in the industry, not only do we guarantee over 10,000,000 audience, we guar- Dietrich Nelson & Associates, Inc., 7510 antee the best talent. Our Co-Op Sunset Blvd., #1415, Los Angeles, CA, talent roster includes Toy Expert 90046. 323/845-9608; fax: 323/883-1821. Elizabeth Werner, ESPN Analyst [email protected]. Dietrich Nelson. Mark Schlereth, NFL-MVP Terrell Davis, Lifestyle Expert Trae Bodge, CB Radio Tours, 37 West 37th St., 12th If budgets and deadlines are tight Tech Experts Dave King and Jamie flr., New York, NY, 10018. 2126296532. you need experienced pros, call Sorcher and Home Improvement [email protected]; DNA. With over 20 years experience Veteran Kelly Edwards. Check out our www.cbradiotours.com. Natalie Camarda. we offer expert advice, strategic plan- Co-Op calendar at our new website at ning, quality production and distribu- www.gourvitzcommunications.com. CB Radio Media Tours combines tion for all your broadcast and We are also experts at producing the best in breed: a proven media Internet PR needs. Our services b-roll and placing it in the media. This relations team, seasoned audio and include satellite media tours, Internet year, we produced the b-roll for the mixing engineers and a brand new and viral video production and distri- Nike Innovation Summit. We helped penthouse recording facility in NYC. bution, Internet media tours, web- launch their HyperAdapt self-lacing You bring the spokesperson and we’ll casts, radio tours, corporate videos shoe and the video we produced book back-to-back radio interviews and many other services. Call or aired on virtually every station in the and upload MP3 files to our FTP site email for ideas, quotes and testimoni- country. If you have a great story, we for you to present to your client. als from our satisfied clients. can get your video into the media. For digitally-focused clients, we now If you are planning your media offer Podcast Media Tours (PMTs). needs for the Super Bowl, Gourvitz English and Multilingual Audio News Communications should be your first Releases (ANRs) also available as a call. We will be producing two Super la carte items. Bowl themed Co-Ops with NFL veterans and Super champs Mark Schlereth and Terrell Davis. Spots are Gourvitz Communications Inc., 875 filling quickly. Sixth Ave., Suite 1708, New York, NY, 10001. 212/730-4807; Los Angeles KEF Media, 1161 Concord Rd., Smyrna, 310/569-5602; fax: 212/730-4811. D S Simon Media, 229 West 36th St., 9th GA, 30080. 404/605-0009. www.kefme- www.gourvitzcommunications.com. flr., New York, NY, 10018. 212/736-2727. dia.com. Kevin Foley, Pres. & CEO. [email protected]; www.dssimon.com. Paul Gourvitz, Pres. Doug Simon, Pres. & CEO. Gourvitz Communications is one of D S Simon Media creates com- the premier Broadcast Public pelling content and leverages Relations outfits in the world. We are relationships to distribute it to broad- experts in Satellite Media Tours casters, journalists, influencers, and (SMT), Co-Op SMTs (Co-Ops), B-roll others who air, post, and share it. production, Sizzle Reels, Radio We’ve won more than 100 industry Media Tours (RMT), Audio News Liv Davick Communications and awards and received a US govern- Releases (ANR), and Internet Media Strategic Marketing, Inc., 9903 Santa ment trademark for PRketing® our Tours (IMT). Monica Blvd., Beverly Hills, CA, 90212. industry leading approach to helping We guarantee success on all our 310/721-9646. [email protected]; clients with their communications SMTs and Co-Ops. Every Gourvitz [email protected]; www.livdavick.com. initiatives. delivers a minimum of 10,000,000 Liv Davick, Pres. Our partnership with Guinness viewers and listeners. No matter what World Records helps brands capital- the subject or who your talent is, we Liv Davick Communications and ize on untapped media potential with can get them onto TV and Radio sta- Strategic Marketing, Inc. is a full-service a record-breaking attempt. tions around the country and we also communications and marketing DSS offers: provide airchecks for every interview. company, incorporating analytics, •Satellite Media Tours In the ever-changing landscape of research, and creativity to ensure •Digital Media Campaigns Broadcast PR, we are always looking superior results for each client’s •Video Production/Live Events to create and innovate. We invented broadcast and social media needs. •Co-Op SMT IMTs 6 years ago and have produced Continued at top of next page

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SATELLITE MEDIA TOURS 2017 PR BUYER’S GUIDE LIV DAVICK continued non-profits, and topics focused on •Digital Media Tours We leverage our strong relationships entertainment, books, health, busi- •Radio Media Tours with television/radio/digital media as ness, consumer and advocacy. •Audio News Releases well as social media influencers to Experienced, knowledgeable, talent- •Creative Video Production / enhance brand awareness and credi- ed, connected. “Highlight Reels” bility and drive engagement. We can •Broadcast & Digital Distribution Moldow Communications LLC, 27 •B-Roll Packages customize any of our services to fit Ridge Ave., Park Ridge, NJ, 07656. •ENG Crews our client’s specific objectives. Our 201/519-3075. •On-Air Radio Promotions expertise includes: [email protected]; •International Services •Satellite Media Tours www.moldowcommunications.com. •CO-OP Satellite Media Tours Jim Moldow, President. •Webcasting •Radio Media Tours Contact us for references, quotes, •Audio News Releases Murray Hill Studios, 248 East 35th St., or information on an integrated •Social Media Campaigns New York, NY, 10016. 212/889-4200; broadcast publicity strategy that •Digital Media Tours fax: 212/889-9413. accommodates your budget. [email protected]; •Multimedia Marketing Campaigns www.murrayhillstudios.com. RCM Broadcast Communications Inc., •Podcasts Contact: Jahaneen Johnsen. 20 West 22nd St., #1510, New York, NY, •Webcasts 10010. 212/924-1006. •Multimedia News Releases See full listing under Webcasting. [email protected]; •Public Service Announcements National Press Club, 529 14th St., N.W., www.rcmbroadcast.com. •Spanish SMTs/RMTs/ANRs Russell Cheek, Pres. •Video and Event Production/ Washington, DC, 20045. 202/662-7541. Broadcast and Digital Distribution [email protected]; www.press.org/studios. See full listing under Special Events. Live Star Entertainment, 379 Park Avenue South, 4th flr., New York, NY, 10016. 212/505-7666. Eric Drath.

Lyons PR, 10410 N. Kensington Pkwy., Suite 305, Kensington, MD, 20895. Strauss Media Strategies, Inc., 529 14th 301/942-1306; fax: 301/942-1361. St., N.W., #1163, Nat’l Press Bldg., www.lyonspr.com. Dan Lyons, President. Washington, DC, 20045. 202/638-0200; fax: 202/638-0400. [email protected]; Satellite media tours, radio media PREMIERETV, 200 Spectrum Center www.straussmedia.com. Richard Strauss, tours, public service announcements, Dr., Suite 300, Irvine, CA, 92618. Pres., Howard Davis, Mng. Dir. video production, digital and social 310/899-9090. [email protected]; media engagement strategies. www.premieretv.com. Shayne Fraeke, CEO. 262 West 38th St., Suite 803, New York, NY 10018. 212/302-1234 Marquis Digital Media, 18345 Ventura 25+ YEARS OF EXPERIENCE, [email protected] Blvd., Suite 400, Tarzana, CA, 91356. UNMATCHED EXPERTISE, EXCEP- www.straussmedia.com 818/600-8770. TIONAL CLIENT SERVICE Richard Strauss, Pres. [email protected]; PREMIERETV delivers outstanding www.marquisdigital.com. Jeff Shulman. Satellite Media Tours to clients Los Angeles, CA across the U.S. and around the 626/794-1350 globe. Whether your SMT originates [email protected] from a TV studio, a hotel room, a www.straussmedia.com desert, or any remote location, Richard Strauss, Pres. PREMIERETV’s media and produc- Celebrating our 21st anniversary tion teams always deliver with profes- and 21 years of excellence in 2017, sionalism, diligence, and creativity. Strauss Media Strategies, Inc., is the Our media experts are trusted by nation’s premier public relations, the top newsroom producers in the Media Connect, formerly Planned communications, and strategy firm industry. We maintain strong relation- Television Arts, 301 E. 57th St., New specializing in television and ships with all the national networks York, NY, 10022. 212/583-2718. radio. Not just another “crank it out [email protected]; and newsfeeds, top market local affil- booking service,” Strauss Media www.media-connect.com. iates, and independent and regional Strategies works closely with its clients Brian Feinblum, SVP, CMO. cable outlets. to develop campaign-specific strate- As a result, you get the best line- gies and tactics that get results. Incredible value provided by the ups for your SMT. Collectively, our staff brings more than leading PR firm that trademarked Additional PREMIERETV special- 175 years of broadcast experience satellite radio and television tours ties include: and judgment to our clients, and has over 25 years ago! We’re proficient at •Satellite Media Tours booked tens of thousands of inter- promoting experts, authors, CEOs, •Press Junkets views throughout our company history

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2017 PR BUYER’S GUIDE SEARCH ENGINE OPTIMIZATION with a strong commitment to quality. state and federal political campaigns. Strauss Media specializes in book- The company is also proud to be on ing television satellite media tours the official GSA Schedule. with local stations, national broadcast When your campaign calls for tele- and cable networks, network feeder vision and radio, Strauss Media Schneider Associates, 2 Oliver St., 4th services, and syndicated programs. Strategies delivers the absolute Flr., #402, Boston, MA, 02109. 617/536- We expertly manage your SMT and best results in the industry. You’ll 3300; fax: 617/536-3180. provide a complete solution including enjoy working with our friendly staff of [email protected]; the booking of all of the interviews, experienced public relations media www.schneiderpr.com. Joan Schneider, studio rental and equipment, satellite professionals. Contact us today to CEO, Phil Pennellatore, Pres. uplink, make-up and catering servic- discuss a customized solution es, and all of the technical and pro- for your next broadcast outreach Successfully communicating com- duction needs to make your SMT the campaign! pelling messages to diverse audi- most successful it can be. ences in the ever-changing digital We also specialize in booking radio Synaptic Digital, a Definition 6 company, age is one of the biggest challenges tours with national news networks, 79 Fifth Ave., New York, NY, 10003. 212/ facing today’s marketing leaders. nationally syndicated shows, 682-8300. [email protected]; Schneider Associates has created statewide, regional, and local radio www.synapticdigital.com. public relations and integrated outlets in each of the nation’s nearly marketing programs for hundreds of 300 radio markets. Strauss Media consumer product companies, colleges and universities, nonprofit also conducts radio and television THUNK! Media. Inc., 376 15th Street, ground tours. Brooklyn, NY, 11215. 917/658-9932. organizations, commercial real estate Moreover, we script, produce, and [email protected]; brokers and developers, financial distribute targeted audio news releas- www.thunkmedia.com. Robin DeAngelis. services providers and law firms. The es to the nation’s largest radio net- agency’s campaigns accelerate works with the best “guaranteed- SPECIALIZING IN CO-OP & awareness and engagement, and placement” in the industry. In addi- EXCLUSIVE SMTs: help our clients achieve measurable tion, Strauss Media provides: growth. Through integrated marketing Thunk!Media, Inc. delivers your •Audio Actuality Pitching and strategies, we create multiple brand message to the audience you want to Placement Systems touch points with customer and target. Thunk!Media clients have •Radio Promotions stakeholder audiences while generat- achieved impressive results through •Public Service Announcements ing significant awareness in our innovative and creative co-op •Audio and Video Podcasts converged media, including marquis media tours. Our boutique service •Radio Advertising Production and placements in media such as The offers a personal touch and provides Placement Wall Street Journal, The New York the highest quality production values •Live Remote Broadcasts Times, USA Today, The Associated and top-market bookings — all deliv- •Customized Broadcast E-mailing Press, Huffington Post, and The ered by the celebrity spokespeople (with our database of 12,000+ Today Show. major news outlets turn to for advice. radio and television outlets, Schneider Associates is a full-service stations and show contacts) VideoLink Inc., 1230 Washington St., public relations and integrated •Satellite Uplinks and Downlinks marketing firm specializing in Launch Newton, MA, 02465. 800/452-5565. ® •Media Training www.videolinktv.com. Public Relations . Clients include Among the hundreds of clients we MIT Sloan School of Management, have worked with, we routinely work Sunstar GUM® Brands, DynaTrap® with political groups such as the Search Engine Cushman & Wakefield, Epilepsy DNC; advocacy groups like the Sierra Optimization Foundation of New England, Society Club; award-winning PR firms like for Biomaterials, Understood.org, Burson-Marsteller, Edelman, Porter Alan Morgan Group, 17304 Preston Rd, William James College, Lehigh Novelli, MSLGroup, Hager Sharp and #800A, Dallas, TX, 75252. 866/805-3494. University, Bentley University and Apco; non-profit clients like Safe Kids [email protected]; the Downtown Boston Business Worldwide, the American Jewish www.alanmorgangroup.com. Improvement District. Committee (AJC) and the National Jonathan Smith. Learn more: www.schneiderpr.com. Safety Council; government agencies Monument Optimization, Washington, like the Dept. of Veterans Affairs; DC. 202/904-5763. associations such as the US [email protected]; Conference of Mayors, National Law www.monumentoptimization.com. Enforcement Officers Memorial Fund John Stewart, Pres. (NLEOMF) and No Labels; large- scale events such as the Clinton Monument Optimization helps Global Initiative and the major auto organizations achieve their goals shows; major companies like Uber, online through an analytics-based Facebook, and General Motors; and approach to search engine marketing we have worked on dozens of local, and online reputation management.

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SOCIAL MEDIA 2017 PR BUYER’S GUIDE Social Media CEOs love our strategic, cost-effective Hunter Public Relations, 41 Madison approach to Global Town Halls. Ave., 5th flr., New York, NY, 10010. Agility PR Solutions, 11 Holland Ave., 212/679-6600. www.hunterpr.com. #715, Ottawa, Ontario, K1Y 4T2, Canada. Satellite Media Tours Grace Leong, Mng. Partner. 866/545-3745. www.agilitypr.com. Chris (SMT/RMT/IMT) Morrison, Sr. VP, Global Services. We connect your story, your star JSH&A Ltd., 2 TransAm Plaza Dr., #450, and your location to reach millions of Oakbrook Terrace, IL, 60181. 630/932- people with earned engagement and 4242; fax: 630/932-1418. guaranteed results. [email protected]; www.jsha.com.

Chraft PR, 515 S. Flower St., 36th flr., LinkedIn, 1000 West Maude Ave., Los Angeles, CA, 90071. 213/236-3613. Sunnyvale, CA, 94085. [email protected]; www.chraftpr.com. www.linkedin.com. Jeff Weiner, CEO. Mina Trujillo. AKA MEDIA INC., 142 East Ontario, Magnify Digital, 680 B Leg-In-Boot Suite 1600, Chicago, IL, 60611. 800/996- Concepts, Inc., 4800 Hampden Lane, Square, Vancouver, BC, V5Z 4B4, 9432. [email protected]; Suite 200, Bethesda, MD, 20814. Canada. 604/879-7770. www.akamediainc.com. Jim O’Reilly, 240/482-3709. [email protected]; Moyra Rodger, CEO. Executive Producer. www.conceptscomm.com. Karen Herson, President. Every company in the world communicates with video, and many Engage121, 20 Glover Ave., 2nd flr., Marketing Maven, 2390 C Las Posas of the world’s most amazing brands Norwalk, CT, 06850. 888/607-9101. Rd., #479, Camarillo, CA, 93010. trust our team for award-winning Jon Victor, CEO. 310/994-7380. video content strategy, production, [email protected]; live-streaming events and satellite Facebook, 1 Hacker Way, Menlo Park, CA, 94025. www.facebook.com. Mark www.marketingmaven.com. media tours. Find out why 96.5% of Lindsey Carnett, Pres. our clients say they would refer AKA Zuckerberg, Founder, Chmn. & CEO. to a friend. Marketing Maven is not your typical Follow us: PR firm. With origins in direct response public relations, Marketing LinkedIn https://www.linkedin.com/ Maven utilizes advanced metrics to company/aka-media-inc- Feintuch Communications, 245 Park measure their clients’ marketing Twitter @AKAMEDIAINC or Ave., 39th flr., New York, NY, 10167. reach and provide valuable competi- Facebook/AKAMEDIAINC 212/808-4900. [email protected]; tive analysis. Their client campaigns www.feintuchcommunications.com. have won national awards for driving •Video Content Strategy, Richard Roher, Managing Partner and revenue upon launching. Social Production and Distribution Director of Social Media. media services include content, pro- •Live Video Streaming Events motions and advertising to drive (Global CEO Town Halls) Chatter about your company is engagement and sales. Blogger and •Integrated Satellite Media Tours happening across the web, so why influencer relations are also available (SMT/RMT/IMT) not join the conversation? services. •Brand Journalism and Video Feintuch Communications offers a Storytelling comprehensive solution for b-to-b Pinterest, 808 Brannan St., San •Internet Media Tours, Radio Media companies looking to incorporate or Francisco, CA, 94103. Tours and ANRs enhance their social media presence www.pinterest.com. Ben Silbermann, •Guaranteed Impressions in their marketing arsenal. Each Evan Sharp, Paul Sciarra, Co-Founders. •Highlights Reels, Sizzle Reels, program is designed to support the Award-Entry Videos company’s business objectives Quinn & Co. Public Relations, 48 W. •Video Editing, Audio, Graphics and and PR/marketing goals. Programs 38th St., Penthouse, New York, NY, Effects (Sizzle Reels) include an analysis of the current 10018. 212/868-1900. www.quinn.pr. •Content for Video, Radio, Web, TV industry landscape and competitors; Florence Quinn. and Social Media Campaigns a calendar of planned updates; con- tent creation; community building and Twitter, 1355 Market St., San Francisco, Video Content Strategy, management; and measurement. CA, 94103. www.twitter.com. Jack Production and Distribution Let us help you strategically com- Dorsey, CEO. Our clients use video to engage, municate with clients, prospects, entertain and educate. We add value partners, employees, journalists and with common sense, humor, and those impacted by the company. Software major brand experience. Google+, 1600 Amphitheatre Parkway, ClickTime, 282 2nd. St., 4th flr., San Live Video Streaming Events Mountain View, CA, 94043. Francisco, CA, 94105. 415/684-1180. We excel in live streaming produc- www.plus.google.com. Larry Page and [email protected]; tions from challenging locations. Sergey Brin, Co-Founders. www.clicktime.com/pr. David Klein.

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2017 PR BUYER’S GUIDE SPECIAL EVENTS Deltek, 2291 Wood Oak Dr., Herndon, VA, Leading Authorities Inc., 1990 M St., Feats Inc., Special Events, Design & 20171. 800/456-2009. www.deltek.com. N.W., #800, Washington, DC, 20036. 800- Production, 3 East Read St., Baltimore, Michael Corkery, Pres. & CEO. SPEAKER. www.leadingauthorities.com. MD, 21202. 410/727-5575. [email protected]; IPR Software, 16501 Ventura Blvd., National Speakers Bureau, 14047 W. www.featsinc.com. #424, Encino, CA, 91436. 800/514-1897. Petronella Dr., #102, Libertyville, IL, www.iprsoftware.com. JD Bowles, 60048. 847/295-1122. Formula PR, 1215 Cushman Ave., San President & CEO. www.nationalspeakers.com. Diego, CA, 92110. 619/234-0345. [email protected]. LoginRadius, 1281 West Georgia Street, Royce Carlton Inc., 866 United Nations #200, Vancouver, BC, Canada, V6E 3J7. Plaza, Suite 587, New York, NY, 10017- Gorkana Inc., 2 Rector St., Suite 1200, 844/625-8889. www.loginradius.com. 1880. 212/355-7700. New York, NY, 10006. 646/722-1200. Rakesh Soni, CEO. www.roycecarlton.com. [email protected]; Carlton S. Sedgeley, Pres. www.gorkana.us. Jeni Chapman, Mng. Prowley, 44 School St., 2nd Flr., Boston, Dir. MA, 02110. www.prowly.com. Speakers On Healthcare, 10870 N.W. Laurinda Ct., Portland, OR, 97229. IEG LLC, 350 North Orleans St, #1200, Queue Associates, 420 Lexington Ave., 503/345-9164. Chicago, IL, 60654. 312/944-1727. #300, New York, NY, 10170. 212/269- [email protected]; [email protected]; 1313. Jeff Goldstein, Mng. Dir. www.speakersonhealthcare.com. www.sponsorship.com. Jo Cavender, Karen Kendig, Founders. TEKgroup Int’l Inc., Ft. Lauderdale, FL. MVP Collaborative, 1751 E. Lincoln 954/351-5554; fax: 954/351-9099. Washington Speakers Bureau, 1663 Ave., Madison Heights, MI, 48071. www.tekgroup.com. Steve Momorella, Prince St., Alexandria, VA, 22314. 248/591-5100. www.mvpcollaborative.com. Founder. 703/684-0555. www.washingtonspeakers.com. Harry Speakers Service Rhoads, Jr., Christine Farrell, Co-CEOs. (Talent) World Class Speakers & Entertainers, 5200 Kanan Rd., #210, Agoura Hills, CA, American Program Bureau, Inc., One 91301. 818/991-5400. National Press Club, 529 14th St., N.W., Gateway Center, #751, Newton, MA, www.wcspeakers.com. Washington, DC, 20045. 202/662-7587. [email protected]; www.press.org/host. 02458. 800/225-4575; 617/614-1600. Joseph I. Kessler, Pres. www.apbspeakers.com. Robert P. Walker, Pres. & CEO. The National Press Club has been Special Events home to Washington’s biggest news, Capitol City Speakers Bureau, 1620 business and social events since South 5th St., Springfield, IL, 62703. Conference Board, The, 845 Third Ave., 1908. Located in the heart of 800/397-3183; fax: 217/544-1496. New York, NY, 10022. 212/759-0900. Washington, DC between The White [email protected]; www.conference-board.org. House and Capitol Hill, The National www.capcityspeakers.com; Jonathan Spector, CEO. Press Club hosts more than 2,500 www.speakersfornurses.com; news, business and social events www.speakingofsports.com. Corporate Events, 7431 114th Ave. No. annually. If you are looking for a Mike Klemm, Pres. #102, Largo, FL, 33773. 727/548-7200. unique venue that exudes class, [email protected]; attracts attention, is easy to get to Eagles Talent Connection, 57 West www.corporateeventsandexpos.com. and knows how to make your event a South Orange Ave., South Orange, NJ, huge success from start to finish, host 07079. 973/313-9800. CW& Co., 152 Madison Ave., #906, New your next event at The National Press [email protected]; York, NY, 10016. 212/379-4024. Club. www.eaglestalent.com. Esther Eagles, Pres. [email protected]; www.cwandco.com. Carrie Waible. nVision, 265 W. 37th St., 8th flr., New Greater Talent Network, 437 Fifth Ave., York, NY, 10008. 212/947-9095. New York, NY, 10016. 212/645-4200. www.nvision-ny.com. Michael Magnani, www.greatertalent.com. Don R. Epstein, CEO. Editor Showcase, New York, NY, 10036. 619/312-1212. www.editorshowcase.com. Pres. & CEO. Harry Walker Agency, 355 Lexington Caitlin Purkey, Sr. Event Coordinator. Ave., 21st flr., New York, NY, 10017. Paulette Wolf Events & Entertainment, 646/227-4900; fax: 646/227-4901. Event Planners Plus!, 80 Wall St., Suite 1165 N. Clark St., #613, Chicago, IL, www.harrywalker.com. Don Walker, Pres. 720, New York, NY, 10005. 212/571- 60610. 312/981-2600. www.pwe-e.com. 6559. www.eventplannersplus.com. Adam Lombardo, Pres. Keppler Speakers, 3030 Clarendon Debert Cook, Pres./CEO. Blvd., 7th flr., Arlington, VA, 22201. Regatta Inc., 115 W. 18th St., 2nd Flr., 703/516-4000. [email protected]; Eventage, 18 South Orange Ave., 3rd flr., New York, NY, 10011. 212/475-1290. www.kepplerspeakers.com. South Orange, NJ, 07079. 973/530-3900. www.regattanyc.com. Sam Kaufman, Jim Keppler, Pres. www.eventage.net. Matt Glass, Partner. Founder.

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SPECIAL EVENTS 2017 PR BUYER’S GUIDE Synergy Events, 802 West Park Ave., •Live Video Streaming Events Engel Entertainment Inc., 535 8th Ave., #224, Ocean Township, NJ, 07712. (Global CEO Town Halls) 7th flr., New York, NY, 10018. 212/413- 732/493-4210. www.synergyevents.com. •Integrated Satellite Media Tours 9200. [email protected]; Peter Hurley, Pres. (SMT/RMT/IMT) www.engelentertainment.com. •Brand Journalism and Video Steven Engel, Pres./Exec. Producer. Very Special Events, 12182-B Royal Storytelling Birkdale Row, San Diego, CA, 92128. •Internet Media Tours, Radio Media Murray Hill Studios, 248 East 35th St., 858/485-1171; fax: 858/485-0389. Tours and ANRs New York, NY, 10016. 212/889-4200; fax: [email protected]; •Guaranteed Impressions 212/889-9413. www.veryspecialevents.com. •Highlights Reels, Sizzle Reels, [email protected]; Nancy Walters, Pres. Award-Entry Videos www.murrayhillstudios.com. •Video Editing, Audio, Graphics and Contact: Jahaneen Johnsen. VISTA Worldlink, 73-104 SW 12th Ave., Effects (Sizzle Reels) Dania Beach, FL, 33004. 954/838-0900. •Content for Video, Radio, Web, TV See full listing under Webcasting. www.vistaworldlink.com. Roy Liemer, and Social Media Campaigns CEO. Parallax Productions Inc., 119 Braintree Video Content Strategy, St., Boston, MA, 02134. 617/787-1415. Speechwriting Production and Distribution www.parallaxproductions.com. Our clients use video to engage, Concepts, Inc., 4800 Hampden Lane, entertain and educate. We add value Suite 200, Bethesda, MD, 20814. with common sense, humor, and 240/482-3709. [email protected]; major brand experience. www.conceptscomm.com. Karen Herson, President. Live Video Streaming Events We excel in live streaming produc- tions from challenging locations. Television (TV) CEOs love our strategic, cost-effective approach to Global Town Halls. Production PREMIERETV, 200 Spectrum Center 5K Productions, 11111 Biscayne Blvd., Satellite Media Tours Dr., Suite 300, Irvine, CA, 92618. #2104,, Miami, FL, 33181. 786/519-1880. (SMT/RMT/IMT) 310/899-9090. [email protected]; [email protected]; We connect your story, your star www.premieretv.com. Shayne Fraeke, CEO. www.5kproductions.com. Greg Clark. and your location to reach millions of people with earned engagement and OUTSTANDING PRODUCTION guaranteed results. FOR TV, FILM, BROADCAST, AND THE INTERNET. PREMIERETV’s talented team of production experts can deliver a full range of services, from B-roll shoots and EPKs to press conferences, remotes, and highlight reels. With AKA MEDIA INC., 142 East Ontario, over 25 years of experience, PRE- Associated Press, The, 450 West 33rd Suite 1600, Chicago, IL, 60611. 800/996- MIERETV coordinates every detail of 9432. [email protected]; St., New York, NY, 10001. 212/621-1993. TV production with professionalism, www.akamediainc.com. Jim O’Reilly, [email protected]; www.ap.org. diligence, and creativity. Elisabeth Sugy. Executive Producer. Additional PREMIERETV special- ties include: Every company in the world AP Content Services helps compa- •Satellite Media Tours communicates with video, and many nies increase brand awareness, •Press Junkets of the world’s most amazing brands consumer engagement and audience •Digital Media Tours trust our team for award-winning acquisition through the creation, •Radio Media Tours video content strategy, production, delivery and promotion of multiformat •Audio News Releases live-streaming events and satellite custom content. Or license exclusive, •Creative Video Production / media tours. Find out why 96.5% of ready-to-use clips and raw footage “Highlight Reels” our clients say they would refer AKA both past and present from •Broadcast & Digital Distribution to a friend. around the world. Email us at •B-Roll Packages [email protected] or visit Follow us: •ENG Crews www.ap.org/content-services to learn •On-Air Radio Promotions LinkedIn https://www.linkedin.com/ more. •International Services company/aka-media-inc- •Webcasting Cover Edge Television News Service, Twitter @AKAMEDIAINC or Contact us for references, quotes, 4325 Dean Martin Dr., #375, Las Vegas, Facebook/AKAMEDIAINC or information on how our production NV, 89103. 800/822-6397. experts can maximize your PR ROI! •Video Content Strategy, [email protected]; Production and Distribution www.coveredge.com. Rich Travis, CEO.

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2017 PR BUYER’S GUIDE VIDEO RPM Media Inc., 5-28 51st Ave., Long Video of the world’s most amazing brands Island City, NY, 11101. 718/729-2408. trust our team for award-winning www.rpmmedia.com. Roberto Mitrotti. video content strategy, production, live-streaming events and satellite media tours. Find out why 96.5% of our clients say they would refer AKA to a friend.

Follow us: LinkedIn https://www.linkedin.com/ company/aka-media-inc- 4c4 Media, LLC 212/334-2164. mhaefe- Strauss Media Strategies, Inc., 529 14th [email protected]; www.4c4media.com. Mark Twitter @AKAMEDIAINC or St., N.W., #1163, Nat’l Press Bldg., Haefeli, Robert S. Gregory, Brooke Facebook/AKAMEDIAINC Washington, DC, 20045. 202/638-0200; Sullivan, Chris McHattie, Esq. fax: 202/638-0400. [email protected]; •Video Content Strategy, Production and Distribution www.straussmedia.com. Richard Strauss, 4C4Media, recently acquired Mark Pres., Howard Davis, Mng. Dir. •Live Video Streaming Events Haefeli Productions, an Emmy Award (Global CEO Town Halls) Winning production and content 262 West 38th St., Suite 803, New York, •Integrated Satellite Media Tours development company, to aggres- NY 10018. 212/302-1234 (SMT/RMT/IMT) [email protected] sively pursue the global production •Brand Journalism and Video www.straussmedia.com market place in new and traditional Storytelling Richard Strauss, Pres. media production, development and •Internet Media Tours, Radio Media distribution. Tours and ANRs Los Angeles, CA In keeping with the twenty-five year, •Guaranteed Impressions 626/794-1350 MHP formula for success, 4C4Media •Highlights Reels, Sizzle Reels, [email protected] will continue to deliver the highest Award-Entry Videos www.straussmedia.com quality productions. 4C4 also prac- •Video Editing, Audio, Graphics and Richard Strauss, Pres. tices multi-platform content produc- Effects (Sizzle Reels) tion and distribution to optimize our •Content for Video, Radio, Web, TV See full listing under SMTs and clients’ media assets to their fullest and Social Media Campaigns Radio. potential. We produce: Video Content Strategy, •EPKs Teen Kids News, LLC, 182 Sound Beach Production and Distribution •Documentaries Our clients use video to engage, Ave., Old Greenwich, CT, 06870. •Commercials 203/637-0044; fax: 203/698-0812. entertain and educate. We add value •Satellite Media Tours [email protected]; with common sense, humor, and •Sizzle Reels www.teenkidsnews.com. major brand experience. •Multi-Camera Events Al Primo, Pres. •Live Streaming Live Video Streaming Events •Digital Distribution We excel in live streaming produc- VideoLink Inc., 1230 Washington St., •Virtual Reality Production tions from challenging locations. Newton, MA, 02465. 800/452-5565. Clients include: Live Nation, CEOs love our strategic, cost-effective www.videolinktv.com. Beyonce, HBO, Bayer Pharmaceu- approach to Global Town Halls. ticals, U2, Paul McCartney, Universal Music Group, Warner Brothers Satellite Media Tours Records and Rogers & Cowan and Translation Services (SMT/RMT/IMT) more...(list available upon request). We connect your story, your star Iverson Language Assocs. Inc., Div. of and your location to reach millions of TransPerfect, 111 W. Pleasant St., #102, Milwaukee, WI, 53212. 414/271-1144; people with earned engagement and fax: 414/271-0144. Leroy Pederson, guaranteed results. Division Mgr.

Language Bank, 34W056 Wagner Rd., Batavia, IL, 60510. 630/406-1277; fax: AKA MEDIA INC., 142 East Ontario, 630/406-0917. [email protected]; Artisan Production House, 110 East Suite 1600, Chicago, IL, 60611. 800/996- www.language-bank.com. Dennis Merritt. 25th St., Floor 2, New York, NY, 10010. 9432. [email protected]; 347/351-4804. www.akamediainc.com. Jim O’Reilly, [email protected]; O’Sullivan Comms., 1 Fairfield Crescent, Executive Producer. West Caldwell, NJ, 07006. 973/227-5112. [email protected]; [email protected]; www.artisanproductionhouse.com. Every company in the world www.oneworldonestop.com. communicates with video, and many Continued at top of next page

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VIDEO 2017 PR BUYER’S GUIDE ARTISAN PROD. HOUSE continued Whatever industry we work in — food Conus Archive, The, 3415 University Erin Lahey Schwitter, Producer/Partner; and nutrition, consumer, healthcare, Ave., St. Paul, MN, 55114. 651/642-4576. Kara Leibowitz, Producer/Partner. entertainment, publishing, finance, [email protected]; www.conus.com. tech— our producers partner with Chris Bridson, Sr. A/E. Artisan Production House is a full you to find the most effective story to tell. Our close, enduring relation- service production company special- Cresta Creative, 1050 N State St., ships with the media result in the izing in food and lifestyle publicity. We Chicago, IL, 60610. 312/944-4700. are known for our integrated brand highest quality bookings. Our cre- www.crestacreative.com. Debby Winans. strategy through satellite TV junkets, atively designed cost-effective live/launch events, videos and production packages increase brand celebrity talent partnerships. We work awareness, reaching influencers and Crews Control, 8161 Maple Lawn Blvd., with you to tell your story and give it targeted audiences in prime media #120, Fulton, MD, 20759. 301/604-1200; relevance, producing brand content markets. Through carefully honed 800/545-CREW. [email protected]. that provides consumers something strategy and skilled execution, our Andrea Keating, Founder/CEO. worth talking about. Our personal team of media experts and network- relationships with TV Producers and credentialed producers delivers media influencers throughout the promised results. country and high-end production What we do: capabilities (film-style shooters, edi- •Video Production for Broadcast, tors and graphic designers) produce Web, Corporate Events, Training Dietrich Nelson & Associates, Inc., meaningful business results. •TV Satellite, Radio, Online Media Tours 75109 Sunset Blvd., #1415, Los Angeles, •Integrated Media Tours CA, 90046. 323/845-9608; fax: 323/883- •Partner Media Tours 1821. [email protected]. •Media Training Dietrich Nelson. •Social Media Campaigns See full listing under SMTs. •Webcasts and Live Streamed Interactive Events Double R Productions, 1621 Connecticut Associated Press, The, 450 West 33rd •Video, Audio, Multimedia News Releases Ave., N.W., Ste. 400, Washington, DC, St., New York, NY, 10001. 212/621-1993. 20009. 202/797-7777. •B-Roll Packages [email protected]; www.ap.org. [email protected]. •PSAs Elisabeth Sugy. Rosemary Reed, Pres. Video consumption is growing expo- nentially. With more on-the-ground Bader TV News, 25 W. 52nd St., 16th Flow Production and Post, 1735 Market flr., New York, NY, 10019. 212/744-5380. video journalists, partner footage and St., Philadelphia, PA, 19103. 877/851- [email protected]; www.badertv.com. carefully curated user-generated 9313. [email protected]; Mike Leventhal, Sr. VP and Exec. content than ever before, we put your www.whatisflow.com. John Webb. Producer. audience at the heart of the action. Choose the format that fits, from fully produced, high-definition video to Boom Broadcast & Media Relations, 4 GRS Systems Inc., 216 E. 45th St., New York, NY, 10017. 212/286-0299. simultaneous live streams. Hill Spruce, Littleton, CO, 80127. 303/904-2100. [email protected]; [email protected]; www.grsv.com. Mitch Gak. Audio Productions Inc., 914 18th Ave www.boombroadcast.com. South, Nashville, TN, 37212. 615/321- Barbara Kelly-Gutjahr, Joan Winkler, Founding Partners. 3612. [email protected]; Henninger Media Services, 1320 N. www.audioproductions.com. Courthouse Rd., Suite 130, Arlington, VA, Jim Reyland, Pres. Broad Street Productions, 242 W. 30 St., 22201. 703/243-3444. 2nd flr., New York, NY, 10001. 212/780- [email protected]; 5700. [email protected]; www.henninger.com. Rob Henninger. www.broadstreet.com. Mark Baltazar, CEO & Mng. Partner. Interface Media Group, 1233 20th St., N.W., Washington, DC, 20036. 202/861- Auritt Communications Group, 555 8th Broadcast Productions, 44 Beechwood 0500. [email protected]; Ave., Suite 709, New York, NY, 10018. Dr., Robbinsville, NJ, 08691. 609/443- www.interfacemedia.com. Jeff 212/302-6230. [email protected]; 1199. [email protected]; Weingarten, Pres. www.auritt.com. Joan Auritt, Pres. www.broadcastproductions.tv. Dick Cunningham, Pres. Ivanhoe Broadcast News Inc., 2745 Auritt Communications Group is a West Fairbanks Ave., Winter Park, FL, full-service broadcast and online PR Center City Film & Video, 1503 Walnut 32789. 407/740-0789. production company providing cre- St., Philadelphia, PA, 19102. 215/568- [email protected]; ative multi-platform solutions that 4134. [email protected]; www.ccfv.com. www.ivanhoe.com. Marjorie B. Thomas, meet our clients’ specific needs. Jordan Schwartz, CEO. Pres.

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2017 PR BUYER’S GUIDE VIDEO Lovett Stories + Strategies, 17 Vandam Studio 120, 2155 Niagara Lane North, St., Ground Floor, New York, NY, 10013. Plymouth, MN, 55447. 800/759-0992. 212/242-8999. www.studio120.com. [email protected]. Joseph F. Lovett, Pres. Take One Productions, 3002 Dow Ave., #406, Tustin, CA, 92780. 877/825-3146. Mercury Labs, 3141 Locust St., St. [email protected]; Louis, MO, 63103. 314/645-4244. PREMIERETV, 200 Spectrum Center www.takeonedigital.com. mercury-labs.com. Angie Lawing, CEO. Dr., Suite 300, Irvine, CA, 92618. Troy Witt, Pres. 310/899-9090. [email protected]; www.premieretv.com. Shayne Fraeke, CEO. TANE Digital Video, 256 West 36th St., OUTSTANDING PRODUCTION 6th flr., New York, NY, 10018. 212/295- FOR TV, FILM, BROADCAST, AND 1770. [email protected]; tanedv.com. Murray Hill Studios, 248 East 35th St., THE INTERNET. Brian Tane, Pres. New York, NY, 10016. 212/889-4200; fax: PREMIERETV’s talented produc- 212/889-9413. Ourteam@murrayhillstu- tion team offers full-service creative dios.com; www.murrayhillstudios.com. solutions for your video production Contact: Jahaneen Johnsen. TVA Media Group, 3950 Vantage Ave., needs. With over 50+ years of Studio City, CA, 91604. 888/322-4296. collective video production experi- [email protected]; See full listing under Webcasting. ence, from concept to delivery, www.tvamediagroup.com. PREMIERETV is capable of handling Jeffery Goddard, CEO/Exec. Producer. every aspect of your video. Our producers and production teams have vast experiences in television, Ventana Productions, 1819 L St., N.W., film, documentaries, commercials, #100, Washington, DC, 20036. 202/785- music videos, and digital advertising. 5112. [email protected]; Additional PREMIERETV specialties National Press Club, 529 14th St., N.W., www.ventanadc.com. include: Armando Almanza, Pres. Washington, DC, 20045. 202/662-7541. •Satellite Media Tours [email protected]; www.press.org/studios. •Press Junkets See full listing under Special Events. •Digital Media Tours •Radio Media Tours Video Image Productions, 51 Quail Close, •Audio News Releases Irvington, NY, 10533. 212/979-7433. [email protected]; www.vip-tv.com. Newscast US, 526 West 26th St., Suite •Creative Video Production / Wayne Ferguson, Pres. 515, New York, NY, 10001. 212/206- “Highlight Reels” 0055. [email protected]; •Broadcast & Digital Distribution www.newscastus.com. •B-Roll Packages Jim Sulley, Director. •ENG Crews VideoLink Inc., 1230 Washington St., •On-Air Radio Promotions Newton, MA, 02465. 800/452-5565. •International Services www.videolinktv.com. NewsWatch, 11166 Fairfax Blvd., •Webcasting Fairfax, VA, 22030. 703/359-5480. Contact us for references, quotes, [email protected]; or information on how we can create Vidicom Inc., 520 Eighth Ave., #2206, www.newswatchtv.com. your next video! New York, NY, 10018. 212/895-8300. Ed Tropeano, Pres. www.vidicom.com. Christy Ferer, Founder. Production Masters Inc., The Buhl Parallax Productions Inc., 119 Braintree Bldg., 204 Fifth Ave., Pittsburgh, PA, St., Boston, MA, 02134. 617/787-1415. 15222. 412/281-8500. [email protected]; VNR1 Communications, Inc., 16415 www.parallaxproductions.com. www.pmi.tv. David Case, Pres./CEO. Addison Rd., #500, Addison, TX, 75001. 800/937-8671. [email protected]; Sadler Productions, 1170 Barksdale vnr1.com. Jack Trammell, Pres. Blvd., Bossier City, LA, 71111. 318/221- Park Avenue Post Inc., 419 Park Ave. 8909. [email protected]; South, #600, New York, NY, 10016. www.sadlervideo.com. Bill Sadler, Pres. 212/689-7678. Washington Independent Productions, [email protected]; 5028 Wisconsin Ave., N.W., #100, www.parkavenuepost.com. Shining Starlet Entertainment, LLC, Washington, DC, 20016. 202/638-3400. Nigel Kettle, Pres. 3314 Yellow Flower Rd., Laurel, MD, [email protected]; 20724. 240/547-9774. www.washingtonindependentproductions.com. [email protected]; Susan Stolov, CEO. www.shiningstarlet.com. Alikia Reaves.

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WEBCASTING 2017 PR BUYER’S GUIDE Webcasting Satellite Media Tours (SMT/RMT/IMT) We connect your story, your star and your location to reach millions of people with earned engagement and guaranteed results.

Connex International Inc., 46 Federal PNVWebcasts, 185 E. 85th St., Suite 28- AKA MEDIA INC., 142 East Ontario, Rd., Ste. F, Danbury, CT, 06810. 800/426- H, New York, NY, 10028. 212/534-3052; Suite 1600, Chicago, IL, 60611. 800/996- 6639. [email protected]; fax: 646/607-7610. 9432. [email protected]; www.connexintl.com. [email protected]; www.akamediainc.com. Jim O’Reilly, pnventerprises.com/pnvwebcasts. Executive Producer. Patricia Ahaesy.

Every company in the world PNVWebcasts, a division of event communicates with video, and many production and management firm, of the world’s most amazing brands Murray Hill Studios, 248 East 35th St., P&V Enterprises, provides webcast- trust our team for award-winning New York, NY, 10016. 212/889-4200; fax: ing that is tailored to a client’s video content strategy, production, 212/889-9413. needs, from the most basic set up to live-streaming events and satellite [email protected]; a full broadcast quality production media tours. Find out why 96.5% of www.murrayhillstudios.com. package that expands the reach our clients say they would refer AKA Contact: Jahaneen Johnsen. of the event with a broadcast televi- to a friend. sion feel. Services also include Murray Hill Studios is a full-service digital recording of events that can be Follow us: production facility in New York made available later for on-demand LinkedIn https://www.linkedin.com/ City providing high-end webcasting viewing. company/aka-media-inc- services and traditional broadcast production services to the VideoLink Inc., 1230 Washington St., Twitter @AKAMEDIAINC or Entertainment, PR, Educational, Newton, MA, 02465. 800/452-5565; Facebook/AKAMEDIAINC Political, Corporate, Financial, Legal, 617/340-4100. Richard G. Silton, Pres. & •Video Content Strategy, and Medical industries. These servic- CEO. Production and Distribution es include interactive webcasting, •Live Video Streaming Events studio production, live shots with (Global CEO Town Halls) international and domestic broadcast Website Development •Integrated Satellite Media Tours transmission, satellite and internet (SMT/RMT/IMT) media tours, and many more. •Brand Journalism and Video We also have Kitchen sets with a full Storytelling prep-kitchen available for food/cook- •Internet Media Tours, Radio Media ing related productions. Please visit Tours and ANRs us at www.murrayhillstudios.com or •Guaranteed Impressions on social media at: •instagram.com/murrayhillstudios/ At Point Inc., P.O. Box 361, Roseland, •Highlights Reels, Sizzle Reels, NJ, 07068. 973/324-0866; fax: 973/324- Award-Entry Videos •twitter.com/murhillstudios •www.facebook.com/murrayhill 0778. [email protected]; •Video Editing, Audio, Graphics and www.atpoint.com. Mick Gyure. Effects (Sizzle Reels) studiosnyc •Content for Video, Radio, Web, TV At Point provides the services of and Social Media Campaigns developing websites and managing the Internet operations of businesses, Video Content Strategy, both small and large, that do not have Production and Distribution the experience or the resources in- Our clients use video to engage, house to perform these functions. entertain and educate. We add value National Press Club, 529 14th St., N.W., Clients receive personalized and high with common sense, humor, and Washington, DC, 20045. 202/662-7541. quality customer service, solutions major brand experience. [email protected]; www.press.org/studios. that fit their budgets, and the assur- ance of At Point’s reliability. Live Video Streaming Events See full listing under Special We excel in live streaming produc- Events. Concepts, Inc., 4800 Hampden Lane, tions from challenging locations. Suite 200, Bethesda, MD, 20814. 240/482-3709. [email protected]; CEOs love our strategic, cost-effective www.conceptscomm.com. approach to Global Town Halls. Karen Herson, President.

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2017 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES 0-9 Associations, Education Photos Associated Press, The: Content Marketing, Cantor Integrated Marketing Search: 24-7 Press Release Newswire: Press Newswires/Press Services, Photo Executive Search Release Distribution Distribution, Photographers/Stock Photos, Capitol City Speakers Bureau: Speakers 4c4 Media, LLC: Video Press Release Distribution, Television Service (Talent) 4media Group: Radio, Radio, Radio, Radio, (TV) Production, Video Caplan Communications LLC: Radio Radio, Satellite Media Tours, Satellite Association for Conflict Resolution: Cardwell Enterprises: Executive Search Media Tours, Satellite Media Tours, Associations Career Opportunities: Executive Search Satellite Media Tours, Satellite Media Association for Education in Journalism Career Press: Directory Publishers Tours and Mass Communications: Associations Carma: Measurement & Evaluation 5K Productions: Television (TV) Association for Women in Cavanaugh & Assocs. Inc.: Celebrities Production Communications: Associations CB Radio Tours: Media Tours/Roadshows, 70kft: Copywriters Association of Strategic Alliance Radio, Satellite Media Tours Professionals: Associations CCI - Corporate Communication A Association TRENDS Annual All-Media International at Baruch College/CUNY: Contest: Awards Education A-1 Broadcast: Satellite Media Tours Astrid Awards: Awards Celebrities, Plus Inc.: Media Addison Design Company: Graphic At Point Inc.: Website Development Tours/Roadshows Services Audio Productions Inc.: Video Celebrity Access, Inc.: Celebrities AdMedia Partners Inc.: Management Auritt Communications Group: Media Celebrity Service Int’l Inc.: Celebrities Consultants Training, Public Service Announcements, Celebrity Source, The: Celebrities Adrian Awards: Awards Radio, Satellite Media Tours, Video Center City Film & Video: Video Advertising Club of New York: Automotive PR Council, Original Charet & Associates: Executive Search Associations Equipment Suppliers Assn.: Associations Chief Marketing Officer Council: Advertising Specialty Institute: AVA Digital Awards: Awards Associations Associations Chraft PR: Social Media Advertising Woman of the Year Award: B Cision: Clipping Services, Content Awards Marketing, Directories, Measurement & Advertising Women of New York: Bader TV News: Video Evaluation, Media Lists, Media Associations BAP EXECUTIVE SEARCH LLC: Monitoring, Newswires/Press Services Adweek Directories: Directory Publishers Executive Search Clarion Awards: Awards Agility PR Solutions: Measurement & Bell Ringer Awards: Awards ClickTime: Software Evaluation, Media Monitoring, Social Bernhardt Fudyma Design Group: Annual CLIO Awards: Awards Media Reports/Design/Branding CMG Productions: Media Training AKA MEDIA INC.: Celebrities, Corporate Big Apple Awards: Awards CODiE Awards: Awards Image Consultants, Electronic Black PR Wire Inc.: Newswires/Press Cogent Reports, Market Strategies Int’l: Newsfeeds/Satellite Services, Services Research Interactive/Multimedia Services, Bloom Gross & Associates: Executive Columbia Books & Information Services: Management Consultants, Media Search Directory Publishers Tours/Roadshows, Public Service Bonnie Ott Promotions & AIA New CommCore, Inc.: Media Training Announcements, Radio, Satellite Media Dimensions in Marketing: Promotions Communication Leadership Exchange, The: Tours, Social Media, Television (TV) Boom Broadcast & Media Relations: Video Associations Production, Video, Webcasting Booz Allen Hamilton: Management Competitive Edge Newsletter: Newsletters Alan Morgan Group: Search Engine Consultants Concepts, Inc.: Newsletters, Promotions, Optimization Bowling Green University, School of Public Service Announcements, Social Alexander Hamilton Medal - Institute for Media and Communication: Education Media, Speechwriting, Website PR: Awards Brand Union, The: Annual Development All-In-One Media Directory: Directories Reports/Design/Branding Conference Board, The: Conventions/ Allerton, Heneghan & O’Neill: Executive British American Business Inc.: Conference Planners, Special Events Search Associations Congressional Yellow Book: Directories Alliance for Women in Media: Associations Broad Street Productions: Video Connex International Inc.: Webcasting AME - Advertising & Marketing Broadcast Direct Communications Inc.: Consultants and Consulting Organizations Effectiveness Awards, New York Satellite Media Tours Directory: Directories Festivals: Awards Broadcast Monitors: Broadcast Monitoring Conus Archive, The: Video American Association of Advertising Services Corporate Events: Special Events Agencies (4As): Associations Broadcast Productions: Video Corporate Public Issues: Newsletters American Association of Political Bronze Anvil Awards of PR Society of Council of American Survey Research Consultants: Associations America: Awards Organizations: Research American Hotel & Lodging Association’s Bruce Wodder Photography: Cover Edge Television News Service: Stars of the Industry Awards: Awards Photographers/Stock Photos Television (TV) Production American Marketing Association, The: Buchbinder Tunick & Company LLP: CPR, The International Institute For Associations CPA/Consulting Services Conflict Prevention and Resolution: American Program Bureau, Inc.: Speakers Burke Marketing Research Inc.: Research Associations Service (Talent) Creative Civilizations: Research American University, School of C Creative Media Design: Communication: Education Interactive/Multimedia Services, Media APEX Awards: Awards Cable & TV Station Coverage Atlas: Tours/Roadshows ARC Awards: Awards Directories Creators News Service/Creators Syndicate: Arthur W. Page Society: Associations Camera One: Photographers/Stock Photos Newswires/Press Services Artisan Production House: Satellite Media Cameron Communications Inc.: Media Cresta Creative: Video Tours, Video Training Crews Control: Video ASAE & The Center for Assn. Leadership: Can Stock Photos: Photographers/Stock Critical Mention Inc.: Broadcast

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INDEX TO LISTED COMPANIES 2017 PR BUYER’S GUIDE Monitoring Services Forum Group, The: Executive Search I Cushman & Associates, Judith: Executive Fotosearch Stock Photography: Search Photographers/Stock Photos IEG LLC: Special Events CW& Co.: Special Events Fry Group, The: Executive Search INC Design: Annual Reports/Design/Branding D G iNova Awards: Awards Institute for Crisis Management: Crisis D S Simon Media: Content Marketing, Galaxy Awards: Awards Management Interactive/Multimedia Services, Radio, Gale Directory of Publications and Institute for PR: Associations Satellite Media Tours Broadcast Media: Directories Int’l Women’s Media Foundation: Deltek: Software Gallup Inc.: Research Associations DHR Int’l.: Executive Search Galperin Design Inc.: Annual Int’l. PR Network: Public Relations Dietrich Nelson & Associates, Inc.: Reports/Design/Branding Networks Electronic Newsfeeds/Satellite Services, George Washington University, The: Interface Media Group: Video Public Service Announcements, Satellite Education International Association of Business Media Tours, Video Georgetown University, School of Communicators: Associations DigiClips, Inc.: Broadcast Monitoring Continuing Studies: Education International Association of Business Services Getty Images: Photo Distribution Communicators, Wash., D.C. Chapter: Direct Marketing Association: Associations GfK: Research Associations Directory of Business Information Gilbert Tweed International: Executive International Association of Speakers Resources: Directories Search Bureaus: Associations Double R Productions: Video Glean.info: Media Monitoring International Digital Enterprise Alliance: DRG (Development Resource Group): Gold Anvil Award of PR Society of Associations Executive Search America: Awards International PR Assn., IPRA: Associations, Gold Circle Awards: Awards Public Relations Networks E Gold Ink Awards: Awards Internet Advertising Competition (IAC) Gold Quill Awards: Awards Awards: Awards E.J. Krause & Associates Inc.: Golden Trumpet Awards: Awards Intersource Recruiting: Executive Search Conventions/Conference Planners Golden World Awards: Awards IPR Software: Software Eagles Talent Connection: Speakers Service Gonzaga University, Communication IPREX, Global network of communication (Talent) Studies: Education agencies: Public Relations Networks Edelman Intelligence: Research Google: Research isentia: Measurement & Evaluation Edgewise: Copywriters Google+: Social Media Issue Management Council: Associations Editor & Publisher Newspaper Data Book Gorkana Inc.: Measurement & Evaluation, Ivanhoe Broadcast News Inc.: Video and Interactive Database: Directories Media Lists, Special Events Iverson Language Assocs. Inc., Div. of Editor Showcase: Special Events Gould+Partners LLC: CPA/Consulting TransPerfect: Translation Services EHM Group LLC: CPA/Consulting Services, Management Consultants, Services Mergers & Acquisitions J EIN Presswire: Press Release Distribution Gourvitz Communications Inc.: Satellite Eisenberg & Associates: Annual Media Tours J.D. Power & Associates: Research Reports/Design/Branding Greater Talent Network: Celebrities, Jack Felton Golden Ruler Award: Awards Electronic Retailing Association: Speakers Service (Talent) Jane Gerard Executive Search, Inc.: Associations GreenBook Online Guide for Buyers of Executive Search EMSI: Radio Marketing Research: Directories Jenkins Group: Editorial Distribution & Encyclopedia of Associations: National Greenleaf Book Group: Editorial Services Organizations of the U.S.: Directories Distribution & Services JL Insight Communications: Media Engage121: Social Media Grey House Publishing: Directory Training Engel Entertainment Inc.: Television (TV) Publishers John Kneapler Design: Graphic Services Production GRS Systems Inc.: Video Johnson Strategic Communications, Inc.: Entertainment Publicists Professional H Annual Reports/Design/Branding Society: Associations JSH&A Ltd.: Media Training, Social Media EurekAlert!: Press Release Distribution Harry Walker Agency: Speakers Service Event Planners Plus!: Special Events (Talent) K Eventage: Special Events Headquarters USA Directory: Directories evolve24: Research Healthcare Businesswomen’s Association: Kantar Futures: Research Associations Karen Friedman Enterprises Inc.: Media F Hechkoff Executive Search Inc.: Executive Training Search Keep in Touch: Broadcast Monitoring Facebook: Social Media Hedquist Productions: Radio Services Facts on File Publications Inc.: Directory Heidrick & Struggles: Executive Search KEF Media: Satellite Media Tours Publishers Henninger Media Services: Video Kennedy Information: Directory Publishers Feats Inc.: Special Events Herbert Mines Associates: Executive Keppler Speakers: Speakers Service Feature Photo Service Inc.: Search (Talent) Photographers/Stock Photos Hermes Creative Awards: Awards Koller Search Partners: Executive Search Federal Yellow Book, The: Directories Heyman Associates Inc.: Executive Search Korn-Ferry Int’l.: Executive Search Feintuch Communications: Crisis Hispanic Market Works: Directories Kundell Communications: Media Training Management, Media Training, Social Media History Associates: Research Fineman PR: Crisis Management Hospitality Sales & Marketing Association L First Draft: Newsletters Int’l.: Associations Flesher & Associates: Executive Search Hudson’s Washington News Media LACP - League of American Florida PR Association: Associations Contacts Directory: Directories Communications Professionals: Flow Production and Post: Video Hunter Public Relations: Social Media Associations

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2017 PR BUYER’S GUIDE INDEX TO LISTED COMPANIES Language Bank: Translation Services Distribution & Services Professional Studies: Education Laskin Media Inc.: Media Training Metro Monitor, Inc.: Broadcast Monitoring nVision: Special Events Laurie Mitchell & Company, Inc. Services, Clipping Services, Media NYU School of Professional Studies, M.S. Marketing & Comms. Executive Search: Monitoring in Public Relations and Corporate Executive Search MMGY Global: Research Communication: Education Law Firms Yellow Book: Directories Moldow Communications LLC: Satellite O LBF Recruitment Strategies: Executive Media Tours Search Monument Optimization: Search Engine O’Dwyer’s: Directory Publishers Leader Room, The: Media Training Optimization O’Dwyer’s Directory of Public Relations Leadership Directories: Directory Moyer, Sherwood Assocs. Inc.: Executive Firms: Directories Publishers Search O’Dwyer’s Newsletter: Newsletters Leading Authorities Inc.: Speakers Service Multicultural Marketing News: Press O’Sullivan Comms.: Translation Services (Talent) Release Distribution Omnigraphics: Directory Publishers LexisNexis: Media Monitoring, Research Murray Hill Studios: Satellite Media Tours, Online News Association, c/o NPR: Licensing Source Book: Directories Television (TV) Production, Video, Associations LinkedIn: Executive Search, Social Media Webcasting ORC International: Research Lippincott: Annual MVP Collaborative: Special Events Outstanding Educator Award of PR Society Reports/Design/Branding M|A|R|C Research: Research of America: Awards Liv Davick Communications and Strategic Oxbridge Directory of Newsletters: Marketing, Inc.: Radio, Satellite Media N Directories Tours Live Star Entertainment: Satellite Media NAGC Communicator of the Year Award: P Tours Awards Lloyd Kolmer Enterprises: Celebrities National Association of Broadcasters: Paladin Staffing Services: Employment Lloyd Staffing: Executive Search Associations Services LoginRadius: Software National Association of Business Political Parallax Productions Inc.: Television (TV) Lovett Stories + Strategies: Video Action Committees: Associations Production, Video Lukaszewski Group, Division of Risdall National Association of Government Park Avenue Post Inc.: Video Marketing: Crisis Management Communicators: Associations Paul M. Lund Public Service Award of PR Lynn Hazan & Associates, Inc.: Executive National Association of Personnel Services: Society of America: Awards Search Associations Paulette Wolf Events & Entertainment: Lyons PR: Satellite Media Tours National Black PR Society: Associations Special Events National Directory of Corporate Public Penn, Shoen and Berland Associates: M Affairs: Directories Research National Directory of Magazines: Pennsylvania Association for Government Magellan Awards: Awards Directories Relations: Associations Magnify Digital: Social Media National Foundation for Women Philadelphia PR Association: Associations Major Mailers Online Database: Directories Legislators: Associations Pile & Co.: Executive Search, Management Management Recruiters Int’l of Boston: National Hispanic Media Coalition: Consultants Executive Search Associations Pinpoint Market Research: Research MarCom Awards: Awards National Investor Relations Institute: Pinterest: Social Media MaritzCX: Research Associations PLUS Media Inc.: Radio Market it Write: Copywriters National Press Club: Interactive/Multimedia PNVWebcasts: Webcasting Marketing Maven: Integrated Marketing & Services, Satellite Media Tours, Special Point Five Design: Annual PR, Social Media Events, Video, Webcasting Reports/Design/Branding Marketing Resource Directory Online National School PR Association: Power of A Awards: Awards Database: Directories Associations PR Council: Associations Marketing Werks - Mobile & Event National Speakers Bureau: Speakers PR Daily and Ragan Awards: Awards Marketing: Promotions Service (Talent) PR News: Newsletters MarketWired: Newswires/Press Services, National Writers Association: Associations PR Professional of the Year Award of PR Press Release Distribution Neil Frank & Co.: Executive Search Society of America: Awards Marquis Digital Media: Satellite Media New Jersey Awards: Awards PR World Alliance: Public Relations Tours New York Festivals, Int’l Television & Film Networks Marshall Consultants, LLC: Executive Awards: Awards PREMIERETV: Electronic Search New York Market Radio Association: Newsfeeds/Satellite Services, Radio, Maryanne Russell Photography Inc.: Associations Satellite Media Tours, Television (TV) Photographers/Stock Photos New York Women in Communications: Production, Video Matrix Awards: Awards Associations PRIME Research: Research Media Connect: Satellite Media Tours Newman Group Inc., The: Media Training Production Masters Inc.: Video MediaFinder Online Database: Directories News Data Service: Broadcast Monitoring Professional Marketing Forum: MediaMax Online: Broadcast Monitoring Services, Clipping Services, Media Associations Services, Clipping Services, Media Monitoring Promotional Products Association Int’l.: Monitoring News Exposure: Broadcast Monitoring Associations Mediametric: Clipping Services, Services, Clipping Services, Media Proof Advertising: Research Measurement & Evaluation, Media Monitoring, Radio, Research ProPRcopy: Copywriters Monitoring Newscast US: Photographers/Stock Photos, Prowley: Software MediaNet: Media Training Video PRSA/Georgia: Associations MediaPrep: Media Training NewsWatch: Video PRSA/National Capital Chapter: MediaTracks Communications, Inc.: Radio Newz Group: Clipping Services Associations Mercury Awards: Awards Nielsen Company, The: Research PRSA/New York Chapter: Associations Mercury Labs: Video Nikki Richardson: Media Training Public Affairs Council: Associations Metro Creative Graphics, Inc.: Editorial Northeastern University College of Public Relations Boutiques Int’l: Public

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INDEX TO LISTED COMPANIES 2017 PR BUYER’S GUIDE Relations Networks SIIA: Associations Tufts University, Gerald J. & Dorothy R. Public Relations Global Network (PRGN): Silver Anvil Awards of PR Society of Friedman School of Nutrition Science Public Relations Networks America: Awards and Policy: Education Public Relations Society of America Silver Apple Awards: Awards TV Access: Public Service Announcements (PRSA): Associations Simmons College, BA, Communications: TV Eyes: Media Monitoring Publicity Club of Chicago: Associations Education TVA Media Group: Video Publicity Club of New England: SkiftEDU: Education Twitter: Social Media Associations SMM Advertising: Graphic Services Universal Information Services: Broadcast Publicity Club of New York: Associations Society for Healthcare Strategy & Market Monitoring Services, Clipping Services, PublicRelay: Measurement & Evaluation, Development: Associations Measurement & Evaluation, Media Media Monitoring Society for Technical Communication: Monitoring Purdue University, Online Master of Associations University of Denver, University College: Science in Communication: Education Society for Technical Communication, STC Education Awards: Awards University of Florida: Education Q Society of American Business Editors and University of Maryland, College Park: Writers, Inc.: Associations Education Queens University of Charlotte, Online Society of American Travel Writers: Associations University of Memphis, The: Education Master of Arts in Communication: USC Annenberg School for Education Society of American Travel Writers’ Directory: Directories Communication and Journalism: Questar Awards: Awards Education Queue Associates: Software Society of Professional Journalists: Quinn & Co. Public Relations: Social Associations Media Sorkins Directory of Business & V Quinnipiac University, Master of Science in Government: Directories Public Relations: Education Speakers On Healthcare: Celebrities, Ventana Productions: Video Speakers Service (Talent) Very Special Events: Special Events R Spencer Stuart & Associates: Executive Search Video Image Productions: Video VideoLink Inc.: Satellite Media Tours, Radio Television Digital News Association: SSRS: Research Standard & Poor’s Research Reports: Television (TV) Production, Video, Associations Webcasting RCM Broadcast Communications Inc.: Research Standard Periodical Directory: Directories Vidicom Inc.: Video Public Service Announcements, Satellite VISTA Worldlink: Electronic Media Tours Stevens Group, The: Mergers & Acquisitions Newsfeeds/Satellite Services, Special ReBrand 100 Global Awards: Awards Events Regatta Inc.: Special Events Stevie Awards: Awards VNR1 Communications, Inc.: Video Rene Plessner Associates: Executive Search Stowe Co., The: Executive Search REPASS Research • Strategic Consulting: Strauss Media Strategies, Inc.: Electronic Measurement & Evaluation, Research Newsfeeds/Satellite Services, Media RepEquity DC: Interactive/Multimedia Tours/Roadshows, Public Service W Services Announcements, Radio, Satellite Media RFP Associates, Agency Search Tours, Television (TV) Production W. Howard Chase Award: Awards Consultants: Management Consultants Studio 120: Video Ward Group, The: Executive Search Rich Green Photography: Synaptic Digital, a Definition 6 company: Washington Independent Productions: Photographers/Stock Photos Radio, Satellite Media Tours Video Royce Carlton Inc.: Speakers Service Synergy Events: Special Events Washington Speakers Bureau: Speakers (Talent) Syntaxis Inc.: Education Service (Talent) RPM Media Inc.: Television (TV) Syracuse University, S.I. Newhouse School Washington Women in PR: Associations Production of Public Communications: Education Westport Entertainment Associates: Russell Reynolds Associates: Executive Celebrities Search Who’s Who in America: Directories Rutgers School of Communication and T Wieck Media: Interactive/Multimedia Information: Education Services T. J. Sacks & Associates: Copywriters, Wills Consulting Associates Inc.: Executive Integrated Marketing & PR, Newsletters S Search Take One Productions: Video Women in Government Relations: TANE Digital Video: Video Associations Sachs Media Group: Crisis Management Teen Kids News, LLC: Television (TV) Sadler Productions: Video Word of Mouth Marketing Association: Production Associations Sard Verbinnen & Co.: Crisis Management TEKgroup Int’l Inc.: Software Schneider Associates: Integrated Marketing Television & Cable Factbook: Directories World Class Speakers & Entertainers: & PR, Search Engine Optimization Telly Awards, The: Awards Speakers Service (Talent) Select Resources Int’l: Management Tesar-Reynes Inc.: Executive Search World Radio TV Handbook: Directories Consultants The Brandon Agency: Integrated Marketing Worldcom Public Relations Group: Public Send2Press® Newswire, a service of & PR Relations Networks Neotrope®: Press Release Distribution The Good Search, LLC: Executive Search Seton Hall University, Master of Arts in Thomson Reuters: Newswires/Press Strategic Communication: Education Services X, Y, Z ShadowTV: Broadcast Monitoring Services THUNK! Media. Inc.: Satellite Media Shining Starlet Entertainment, LLC: Video Tours Yearbook of Experts: Directories SHOOT Publicity Wire: Newswires/Press Tobin Communications Inc.: Radio Zing How Design: Fulfillment, Graphic Services Travaille Executive Search: Executive Services, Printing, Promotions Sigma Delta Chi Awards: Awards Search

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