Advances in Economics, Business and Management Research, volume 143 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019) Factors Affecting Bogor Botanical Garden Visitors’ Intention Before and After the One Way System Application Sulistiono Sulistiono*, Adil Fadillah Della Eka Putrie Marketing Department Marketing Department Institut Bisnis dan Informatika Kesatuan Sekolah Tinggi Ilmu Ekonomi Kesatuan Bogor, Indonesia Bogor, Indonesia *
[email protected] Abstract—The Aims of this research is to determine the improve the safety and capacity of roads and intersections so as factors affecting Visitors’ Intention to visit The Bogor Botanical to increase the smooth flow of traffic that is usually applied in Garden before and after the implementation of a one-way system. urban areas. The Bogor City Government conducted an initial The population of this study is Bogor Botanical Gardens’ Visitors one-way system trial session around the Bogor Botanical with a sample of one hundred respondents. Nonprobability Gardens and the Presidential Palace on April 1-4, 2016. sampling used as the sampling method of this research. Data Continued with a trial session two on April 5-18, 2016. On were collected using a questionnaire and analyzed using multiple April 19, 2016, the City Government (Pemkot) Bogor decided regression analysis. The result of this research concluded that (1) the one-way system around the Botanical Gardens and the there are three factors with positive and significant effect on Bogor Presidential Palace to be applied permanently. The Visiting Intention before the implementation of a one-way termination was based on the results of the field study and the system.