ALIF AILAAN UPDATE March 2014 March at Alif Ailaan
• It’s In Our Hands – 30 days, 30 stories of education heroes • Sindh’s Promise to its Children • Building ties with the Punjab Assembly Women’s Caucus • Supporting the launch of the Pakistan Education Atlas • Universal education: Supporting quality education for girls and minority groups in Pakistan • Bridging the gap between teachers and education administrators • Working with the parents • Reform on the ground IT’S IN OUR HANDS Telling the story of Pakistan’s education heroes
Our coordinated media campaign showcased 30 stories of education heroes from across Pakistan. The campaign concluded on March 18 with a call to action urging our audiences to write to their elected representatives, asking them to do more for education.
95 print ads across 47 major English and Urdu newspapers
1,870 radio spots across 11 radio stations
IT’S IN OUR HANDS Television We ran 5 prime-time advertisements on 8 national and regional channels, reaching nearly 80 million viewers. 80 % Reached 70
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20 The Citizens Foundation Namal College 10
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Sheikh Ejaz Viewership and reach: • A total of 79.9 million viewers • 72.3% of parents • 69% of male viewers • 59% of female viewers • 66% of rural viewers • 62% of urban viewers Master Ayub Minhaj Education Society IT’S IN OUR HANDS Social media and website Our Facebook fans responded to the campaign like never before, with user engagement and people talking about our page reaching an all-time high.
February 13 March 15 Increase
PTAT = People talking about this ER = Engagement rate IT’S IN OUR HANDS
Our Twitter following doubled over the life of the campaign, with our account generating increased follower interest and interaction. IT’S IN OUR HANDS
Our website saw more unique visitors and page views than in any other month in the past year. We asked our audiences to send a letter to their representatives using the Education Map and they responded in large numbers.
727 letters sent through the Alif Ailaan Education Map in a single 30- day period – the highest number since the map was 14 videos posted on launched in the website were May 2013 viewed 1,744 times
25,956 unique visitors to the website – nearly half of all recorded visitors (56,482) since February 2013 IT’S IN OUR HANDS Politicians respond Two provincial ministers responded to letters they received through the Alif Ailaan Education Map, reiterating their commitment to education reform.
24 March 2014: Chaudhry Sarfraz Afzal, Punjab 10 March 2014: Ali Parliamentary Amin Khan Secretary for Youth Gandapur, KP Affairs (MPA, PP-6, Minister for Revenue Rawalpindi-VI) and Estate (MPA, PK-64, Dera Ismail Khan-I) SINDH’S PROMISE TO ITS CHILDREN A better future for the children of Sindh
On March 1, an All-Parties Conference was held in Hyderabad to take the message of Sindh’s Promise to its Children forward. 7 politicians from 7 different political parties spoke about the need for urgent measures to ensure 100 per cent enrolment and dramatically improve the quality of education in the province. The conference drew 413 participants, and 117 attendees signed the Alif Ailaan Declaration in support of education reform.
Speakers: Ashraf Lakho, Awami Tehreek Asif Baladi, Jeay Sindh Qaumi Mahaz Dr. Dodo Maheri, Sindh Mahtab Akbar Rashdi (PML-F) United Party addresses the audience Fakir Dad Khoso, PPP Jami Chandio, Centre for Peace and Civil Society Mahtab Akbar Rashdi, PML-F Mukhtiar Ali Abbasi, Awami Jamhoori Party Mustafa Baloch, Regional Manager, Strengthening Participatory Organisation
Dr. Qadir Magsi, Sindh (R to L) Zulfiqar Halepoto, Jami Chandio, Mukhtiar Abbasi, Mahtab Akbar Rashdi, Fakir Dad Taraqi Pasand Party Khoso, Asif Baladi, Punhal Sario, Mushtaque Mirani, Hussain Bux Thebo PUNJAB ASSEMBLY WOMEN’S CAUCUS Building a caucus of education champions
In the week of Mar 17 we held one-on-one meetings with 22 members of the Punjab assembly women’s caucus. Our political advocacy team was invited to a meet and greet dinner hosted by the caucus to advise on Punjab’s state of education and discussed the assembly’s current and future initiatives for education.
Shahzadi Kabir (PML-N), Gulnaz Shehzadi (PML- N),
L to R: Saadia Sohail Rana (PTI), Tamkeen Akhtar Niazi (PML-N), Azma Zahid Bukhari (PML-N), Farzana Butt (PML-N), Hina Pervaiz Butt (PML-N), Joyce Rufin Julius (PML-N), Mary Gill (PML-N), Nabila Hakim Ali (PTI), Faiza Ahmed Malik (PPP), Raheela Anwar (PTI)
L to R: Farah Manzoor Baloch (PML-N), Haseena Begum (PML-N), Dr. Nadia Aziz (PML-N), Nasreen Nawaz (PML-N), Tahia Noon (PML-N), Sadia Nadeem Malik (PML-N), Nausheen Hamid (PTI), Shameela Aslam (PML-N), Iffat Miraj Awan (PML-N), Shah Jahan (PML-N)
10 PAKISTAN EDUCATION ATLAS 2013 Launching the Pakistan Education Atlas 2013
Alif Ailaan partnered with the Academy of Education Planning and Management and World Food Programme for the preparation and launch of the Pakistan Education Atlas for year 2013. We provided consultative and media support leading to the release of the Atlas. PAKISTAN EDUCATION ATLAS 2013 Media coverage for Pakistan Education Atlas 2013 Media mentions (highlights) • The Frontier Post, March 25: “32pc kids do not go to The launch event received more than 10 media mentions. Pakistan's govt primary schools: UN agencies” http://thefrontierpost.com/article/84657/32pc-kids-do-not-go- to-Pakistans-govt-primary-schools-UN-agencies/ • The News, March 25: “32pc kids do not go to Pakistan’s govt primary schools: UN agencies” http://www.thenews.com.pk/article-142367-32pc-kids-do-not- Television coverage: go-to-Pakistans-govt-primary-schools:-UN-agencies • Capital TV • The Express Tribune, March 26: “Pakistan Education Atlas • Dunya News 2013: Education survey reveals mixed bag of results” http://tribune.com.pk/story/687360/pakistan-education-atlas- • Samaa TV 2013-education-survey-reveals-mixed-bag-of-results/ • Such TV • Pakistan Observer, March 26: “32pc kids do not go to govt primary schools: UN” http://epaper.pakobserver.net/201403/26/ • Pakistan Today, March 26: “Baligh has dream - Education for all!” http://www.pakistantoday.com.pk/2014/03/26/epaper/26th- march-2014-2/ • Business Recorder, March 26: “Govt aspires to provide compulsory education to every child: Baligh” http://www.brecorder.com/top-news/109-world-top- news/164339-govt-aspires-to-provide-compulsory-education- to-every-child-baligh.html • Dunya News, March 26: “32pc children deprived of schools in Pakistan: Report” http://dunyanews.tv/index.php/en/Pakistan/216625-32pc- children-deprived-of-schools-in-Pakistan-Rep • The Nation, March 28: “32pc children out of school” http://webcache.googleusercontent.com/search?q=cache:http: //www.nation.com.pk/islamabad/26-Mar-2014/32pc-children- out-of-school PAKISTAN EDUCATION ATLAS 2013
Aaj Kamran Khan Kay Saath On March 26, as a follow-up to the release of the Pakistan Education Atlas, Alif Ailaan campaign director, Mosharraf Zaidi, was invited to the Geo TV show “Aaj Kamran Khan Kay Saath” to share his views on the striking revelations from the Atlas.
http://www.awaztoday.tv/News-Talk-Shows/54076/Aaj-Kamran-Khan-Kay-Saath-26th-March-2014.aspx UNIVERSAL EDUCATION
Importance of educating girls
A three day event was hosted by Alif Ailaan’s education activist in Matiari to highlight the importance education for girls.
Five hundred participants were joined by two civil society organizations at our conference where local resource mobilisers discussed solutions for low female enrolment.
Guests: Azra Shakeel Shah, Senior District Executive Manager Fayyaz Hussain Abbasi, Deputy Commissioner, Matiari Gul Zareena, District Officer Education Sanaullah Sadar, Assistant Commissioner, Hala Shaila Siddique, District Officer Social welfare Suleman G. Abro, Executive Director Sindh Agriculture and Forestry Workers Coordinating Organization Suhail Faisal Abro, Writer & Radio Pakistan Bhitshah Alif Ailaan education activist addressing the participants UNIVERSAL EDUCATION
Discussion with minority groups
Our education activist in Multan brought together representatives from various religious groups to voice education concerns faced as a minority.
Speakers: • Allama Muhammad Inayatullah Rehmani, Deputy General Secretary Jamiat Ahle Hadith, Multan • Allama Syed Khalid Mehmood Kazmi, President Jamate Ahle Sunnat • Aziz Ahmed, Advocate High Court • Farrukh Zubair, Joint Secretary PTI South Punjab • Naveed Amir Jeeva, Ex-MPA, All Pakistan Senior Secretary of Allama Muhammad Inayatullah Minorities Rehmani, Deputy General Secretary • Pandit Raj Kumar, Hindu community leader Jamiat Ahl e Hadith Punjab and member • Pastor Samuel Shamaun, Christian community leader of peace committee (South Punjab), signing the Alif Ailaan declaration • Satindar Pal Singh, Leader Youth Wing Multan banner for support of increased • Shakuntala Devi, President Samaj Saywa Organisation enrolment. UNIVERSAL EDUCATION
Focus on enrolment and quality
District officer, Anisa Begum with Athar Ali, Member of Graduate Forum
On March 3, a rally to demand Alif Ailaan education activist in Karachi the implementation of Article held a meeting with education 25-A was hosted with administrators ion March 13 to bring focus representatives from teachers towards enrolment and improved quality. unions at the Haripur press Participants: club. Ninety eight participants • Anisa Begum, District Officer, Primary led a walk from the Haripur Girls Schools press club to the district • Qurban Ali, District Officer, Primary education office. Boys Schools • Athar Ali, Member of Graduate Forum
BRIDGING THE GAP Teachers and education administrators
Speakers: • Chaudhary Fareed Ullah, Daily Dawn • Farhat Yasmin, Minhaj Foundation Our education activists hosted • Farooq Arain, Punjab events in Layyah (left) and Teachers Union Jhang (below) to discuss • Pervaiz Durani, Radio FM 89 Layyah reforms in the teaching • Naveed Khan, profession that would ensure a Headmasters Association better quality of education for • Sardar Bahadur Khan school going children. (PML-Q) • Syed Iftikhar Gilani (PTI) A convention of 150 participants to support the Meesaq-e-Ilm, a charter for teaching in Pakistan.
An enrolment strategy session for 2014-2015 was held among education administrators, headmasters and teachers of Jhang on March 17.
Together that participants have set a target to enrol 110,000 children in their district this year. PARENTS CONVENTION Parents convention
On March 1 Alif Ailaan education activist in Mianwali gathered 228 parents on a forum to voice their demands in front of political representatives and education officials of the district. Left: Mian Aftab Ahmed, DCO, Mianwali, addressing participants.
Speakers: Qaisar Thethia, PTI Salah ud Din Khan, PTI Mehmood Hussain Malik, EDO Mian Aftab Ahmad, DCO, Mianwali Rana Muhammad Hussain, DMO, Mianwali Sher Afghan Khan, Assistant Director, Education REFORM ON THE GROUND Supporting reform in Dera Ghazi Khan Dera Ghazi Khan is setting new accountability standards with regular politicians visits to maintain checks on enrolment, attendance, and missing facilities.
Improvements are becoming increasingly evident in district Dera Ghazi Khan. A complaint filed by Alif Ailaan education activists has resulted in the prompt release of funds to construct a boundary wall and latrine facilities at Sardar Jamal government elementary school for girls, Kar Rakhi Goge. Leghari’s (PTI) recent visit to schools with DEO Literacy Hidayat Ullah Shah.
1. Balochistan: Alif Ailaan and Lead • Jafarabad • Killa Saif Ullah 12 awareness sessions and 34 village assemblies were organised by Lead • Nasirabad PakistanPakistan in 35 districts. The events were held to orient and sensitise 2. Khyber Pakhtunkhwa: • Battagram communities about Alif Ailaan’s campaign and brief them on Article 25-A; • Charsada the right to education, the need and importance of education, and role of • Dera Ismail Khan • Mansehra communities in pursuing their demands with respective line departments. • Nowshera 3. Punjab: • Attock • Bhakkar • Chiniot • Hafizabad • Kasur • Khanewal • Lodhran • Muzaffargarh • Pakpatttan Awareness sessions • Sahiwal • Attendance: 2,819 • Sheikhupra • Females: 369 • Vehari 4. Sindh: • Badin Village assemblies • Dadu • Attendance: 1,726 • Ghotki • Females: 398 • Kashmore • Khairpur • Nowshero feroze • Qamber Sanghar • Shaheed Benazirabad • Shahdadkot • Shikarpur • Sukkur • Tando Allah Yar • Tando Muhammad Khan • Tharparkar • Thatta Alif Ailaan and Lead Pakistan
67 meetings held with politicians and Lead Pakistan education activists led education administrators in 35 districts. meetings with education stakeholders and administrators. They discussed enrolment of out of school children, 20 meetings with politicians: quality of education, impact of teacher • Atif Khan (Minister Education-KP), absenteeism as well as empowering • Aqib Khan Jatoi (MPA-PML-N) communities to take up their issues • Chaudhary Irshad Ahmad Arain (MPA-PML- and problems. N), • Dr. Farrukh Javaid (Minister for Agriculture- Punjab-PML), • Mr. Jamshed Dasti (MNA-PMLN), • Col (R) Shujah Khanzada (MPA-PML-N), • Mian Naveed Ali (MPA-PML-N), • Ms. Nabeela Khan (MPA-PTI), • Nawab Ayaz Khan Jogezai (Minister Public Health-Balochistan,-PMLN) • Pir Ahmad Shah Khagha (MPA-PML-N), • Tayyab Zaman Dhillon (PMA-PTI)
15 meetings with District officials including DCOs, Secretary Education, EDOs and other officials
15 meetings with Teacher Union leaders Clockwise L to R: Mr. Jamshed Dasti (MNA-PML-N), Dr. Farukh Javaid (Minister for and teachers Agriculture-Punjab-PML), Atif Khan (Minister Education-KPK), Col (R) Shujah Khanzada (MPA-PML-N)
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Together we can end Pakistan’s education emergency
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