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First Half Results 2018

First Half Results 2018

First Half Results 2018 Jeremy Darroch, Group CEO The Ryder Cup This document contains certain forward looking statements with respect to the Group’s financial condition, results of operations and business, and our strategy, plans and objectives for the Group. These statements include, without limitation, those that express forecasts, expectations and projections, such as forecasts, expectations and projections in relation to new products and services, the potential for growth of -to-air and pay , fixed line telephony, broadbandandbandwidth requirements, advertising growth, DTH and OTT customer growth, , TV, Go, Extra, Sky+ HD, , , Sky Online, Sky Mobile,SkyTicket, Multiscreen, AdSmart and other services, penetration, revenue, administration costs and other costs, churn, profit, cash flow, products and our network footprint, content, wholesale, marketing, synergies and integration, and expenditure.

These statements (and all other forward-looking statements contained in this document) are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the Group’s control, are difficult to predict and could cause actual results to differ materially from those expressed or implied or forecast in the forward-looking statements. These factors include, but are not limited to, the fact that the Group operates in a highly competitive environment and faces competition from a broad range of organisations, the effects of laws and government regulation upon the Group's activities, the fact that the Group’s business is based on a subscription model and its future success relies on building long-term relationships with its customers, its reliance on a complex technical infrastructure which is subject to risk of failure, change and development, failure of key suppliers, the Group’s exposure to financial market risks, the fact that the Group must protect its customer and corporate data and prevent breaches of security, risks inherent in the implementation of large-scale capital expenditure projects, the fact that the Group relies on intellectual property and proprietary rights which may not be adequately protected under current laws or which may be subject to unauthorised use and the fact that people at Sky are critical to the Group’s ability to meet the needs of its customers and achieve its goals as a business.

Information on the significant risks and uncertainties is provided in the “Principal risks and uncertainties” section of Sky’s Annual Report for the full year ended 30 June 2017 (as updated in Sky’s results for the six months ended 31 December 2017). Copies of the Annual Report are available from the Sky plc web page at www.sky.com/corporate and in hard copy from the Company Secretary, Sky plc, Grant Way, , Middlesex TW7 5QD. All forward looking statements in this document are based on information known to the Group on the date hereof. The Group undertakes no obligation publicly to update or revise any forward looking statements, whether as a result of new information, future events or otherwise.

2 3  Strong performance in subdued consumer markets

 Sector leading 5% revenue growth

 Sustained operating cost reduction

 Strong profit growth, EBITDA up 15% and EPS up 11%

Game of Thrones

EBITDA is from Established Business and excludes adjusting items. EPS excludes adjusting items.

4  Viewing to Sky channels up 6%

 Investment in Sky Originals delivering

 Strong on-demand viewing in movies

 Good sport performance – football and motorsport

 Significant rights acquired

5  More customers choosing Sky for more

 22.9 million customers

 61.7 million products, up 20 million in 5 years

 Deeper customer relationships

Beauty and the Beast

6  Stable over time ARPU

 Combination of £50

 Existing customer upsell £40  New customer additions at lower prices  Strong volume growth

 Driving efficient revenue growth

Italy and Germany ARPU is translated to GBP at a constant rate of 1.12. Average churn and ARPU is weighted by customers.

7  Product set and cycle different Churn by market

 Italy and UK most advanced  Low TV churn 10%  UK: broadband mix effect

 Germany more nascent  Working through discount strategy  Major set of initiatives

Italy and Germany ARPU is translated to GBP at a constant rate of 1.12. Average churn and ARPU is weighted by customers.

8  Significant volume of customer interactions

 High customer satisfaction scores

 Successful repackaging of entertainment and sports

 Accelerated loyalty programmes

9  Strong first half

 Excellent financial performance

 Continued good progress in content, innovation and service

 Strong customer demand for our products and services

The Lego Batman Movie

10 Financial results Andrew Griffith, Group COO Moto GP

11 











Boxing

12 Revenue EBITDA EPS

£1,119m £6,737m 31.3p £1,017m 28.3p £6,441m

2017 2018 2017 2018 2017 2018

For the six months to 31 December, on a constant currency basis. Revenue excludes the one-off sale of Rio Olympics rights in 2016/17. EBITDA and EPS exclude adjusting items.

13 13.4bn 12.9bn

9.1bn

2.1bn 2.2bn

1.3bn

2010 2011 2012 2013 2014 2015 2016 2017 2018 Revenue EBITDA Like for like for the 12 months to 30 June, in £bn on a reported basis (.e. not constant currency), adjusted for disposal of Sky Bet and adjusting items. Results for Germany and Austria and Italy are included on a pro-forma basis. 2018 Revenue and EBITDA is H1 annualised (i.e. multiplied by two) 14 Mid to high single digit revenue growth

Investing on screen

Structured approach to costs

Operating profit growth ahead of revenue growth

EPS and FCF growth Strong & growing dividend Strike Back

15 UK & Ireland Italy Germany & Austria

 Customer growth  Pricing benefit  Larger customer base

 Product upsell  Improved premiums mix  Reduced discounting  Benefit of SkyQ  Higher advertising  Improved product penetration

 Subdued advertising market  Strong advertising

+5% total revenue growth

Excluding the one-off sale of Rio Olympics rights in 2016/17 16 £m 2016 2017

 Customer and product growth Direct to consumer 5,685 5,881  New products and improved mix  Transactional revenues up

 Each territory outperforming the market Advertising 402 444  Better viewing, pricing, more inventory

 Good growth in both channel and 354 412 Content programme sales

Total 6,441 6,737

Six months ended 31 December, on a constant currency basis and excluding the one-off sale of Rio Olympics rights in 2016/17 17 Key growth drivers:  Higher prices for sports inventory  Strong ratings growth  Adsmart and digital advertising

Flat 0.5%

-2%

UK IT DE

TV ad market growth Sky Growth

Chart shows H1 year on year revenue growth Italy growth excludes Euro 2016 Source: UK market: TV spot market, IT/DE market: Nielson, with September ‘17: Sky generated forecast 18 412 Key growth drivers:

354 94  International sales of Sky Originals 314 57 265 266  Great British Bake Off in the UK  More premium subscribers  Improved rates

H1 14 H1 15 H1 16 H1 17 H1 18 Channel Sales Programme Sales

Six months to 31 December, on constant currency basis. Excluding one time syndication of the Rio Olympics from Italian Content revenues in H1 17. 19 40% 38% 37% 35%  Clear approach 34%  Driving efficiency throughout the business

2,226 2,196 2,278 2,255 2,257  Held SG&A flat despite increase in volume and activity

2014 2015 2016 2017 2018 SG&A costs SG&A % sales

Six months to 31 December, on a constant currency basis Includes Mobile and Spain and depreciation and excludes adjusting items. 20  Operating as one business Production and commissioning Back office, IT and procurement  Common channel brands and creative  Broadcast infrastructure  Cross-border use of original  Transmission  Faster & more efficient innovation programming  IT systems  Shared production of live events  Original £200m delivered early

Product & set top box development New revenue opportunities  Tracking well to £400m by 2020  Aligning roadmap  AdSmart  Sharing &D capability  Sky Store  Consolidation of TV platform operations  Sky Go Extra

Source: July 2014 Results Presentation

21 2014

DRX890WL, Sky UK EPG and services Sky Q UK version of Cisco Fusion Jan 2016

 Common hardware  Common UI  Common Middleware TDS866NSDX, Pace  Leveraging Sky UK’s capabilities to HD3000X, Humax own and develop more of our own IP DE EPG and services DE version of Cisco Fusion

Sky+ Pro (UHD) (Sky Q Capable) April 2016 DRX8902i, Sky £40m DPS5002NS, Pace Saving Italy EPG and services Italian version of Cisco Fusion each year

22 Addressable cost base Opportunity

 Increased control of end to end network DirectMarketing Network Costs £1.1 billion  Improved terms on ‘last mile’ networks

Marketing  Costs to acquire, upgrade & retain customers £1.0 billion  In-housing and simplifying creative production (excludes brand)

 Box and router sourcing Costs to serve £1.5 billion  Contact centre operating model  Engineers and supply chain

 Content supply chain transformation General & Admin £1.7 billion  Corporate and commercial costs  Property and depreciation

6 months to 31 December 2017 annualised, including non-established businesses and depreciation 23 £m 2017 2018

EBITDA 1,017 1,119 % margin 15.8% 16.6% Depreciation & amortisation (335) (363)  Higher SkyQ volumes Operating Profit 682 756 % margin 10.6% 11.2% JVs and Associates 15 13  Positive contribution from associates  Average cost of debt 2.7%. Lower interest receivable, Interest costs & other (119) (121) cost of mobile handset financing. Tax (95) (112)  Effective rate of 17.3% Profit after tax 483 536

Results for 6 months to 31 December, on a constant currency basis down to operating profit and excluding adjusting items. Interest Costs and Other includes a FX adjustment of (3 million) when using actual exchange rates. Margins calculated on revenue excluding the one-off sale of Rio Olympics rights in 2016/17 24 EPS DPS

31.3 33.5

16.8

9.7

12.0 12.6 13.1 7.1 7.9 9.2

H1 08 H1 10 H1 12 H1 14 H1 16 H1 18 H1 08 H1 10 H1 12 H1 14 H1 16 H1 18 Interim Final

EPS excludes adjusting items. 25 3.1x 3.1x  Strong financial position 240 196 823 439  Good liquidity  Long dated debt portfolio 7,312 7,198  No pension deficit  Target leverage of 2.0x

LFL Debt Operating Interest, tax, Share Sky Bet One off LFL Net Debt Dec-16 cash flow JV, other purchases & distribution items inc OE, Dec-17 Investments Integration

Excludes the £236 million non-cash movement from weaker GBP FX rate on Euro debt. Net debt to EBITDA on a reported basis using spot exchange rates. 26 







Ray Donovan

27 Strategy and plans Jeremy Darroch

28 29  Winning customer proposition  Best and broadest range of content for every household  Best innovation in products and services  Best front-line service delivery from no. 1 brand  Consistently improving our operational capability and efficiency

 Open up new opportunities  Developing additional services  Entering new geographic markets

Gomorrah

30 2018 X Factor Italia

31 Global Local Live

On demand + On the Box sets

Series-stacking Despicable Me 3Game Of Thrones Babylon Berlin 24-hour news Pop-up channels

32 Big year on-screen

Star Wars: The Last Jedi

3333  Increase the number of series on-screen

 More big dramas and comedy

 Increase the volume of returning series

 “Hero” major shows in our marketing

 Increase investment every year

34  “Always on” experience

Patrick Melrose Save Me Britannia  Over 50 Originals

 24 returning franchises Jamestown 2 Bulletproof In the Long Run

 Step change in quality and scale

Gomorrah 3 Acht Tage Masterchef  World class talent

Das Boot A Discovery of Witches X Factor Italia

35  Security of supply Britannia: financing our commission

 Better rights deals

 Growing global demand for quality £37m £6m  Participate in back-end £18m £13m  Defray investment in quality

and scale Production cost Tax Vision Cost to Sky £4.1m per ep Credits Sales £1.4m per ep

36 Originals

37 1. Broad product set

2. Creating exceptional experiences

3. Leading edge of tech development

4. Best in class product reliability

38  Greater advocacy

 Higher engagement and loyalty

 Incremental ARPU

 Platform for continuous innovation

39  Greater advocacy Product growth from launch  Customers highly recommend it

 A top reason to join Sky Sky Mobile  Higher engagement and loyalty Sky+ HD Sky Multiscreen  On demand up 45%  Churn rate lower

 Incremental ARPU

 Platform for continuous innovation  Voice Search / Control Launch Year 1 Year 2  Ultra HD, Sky Soundbox

40 TV Gadget of the Year

TV Service of the Year 2017

Product of the Year 2017

41  Launched in November

 Strong reaction from customers

 Scale growth

 Launching in Q4

 Step-change in UI

42 43 Sky+

44 Content

More Sky Originals Exclusive X Factor New movie rights New sports rights

Innovation

Launch Sky Q Upgrade Sky+ Upgrade Sky Go Upgrade Sky Ticket

Service

Simpler pricing Launch loyalty programme New contact centre experience Accelerate app development

45  Improve cost to serve

 Open up headroom in existing markets  6 million homes find it difficult to get Sky

 Deploy full Sky in new markets

 Launch first in Italy and Austria

46 Streaming Third Party App Stick Launch

New Products Downloads HD Packages Launches

2018

Common OTT Platform Migration

UK & Ireland Italy Germany & Spain Austria

47  Key priorities  Root cause analysis and fix  Transitioning to digital channels

 9 million service app downloads

 Maintaining brand leadership

Artificial Engineer Broadband Auto intelligence for TV Tracking Diagnosis & Fix using Error Diagnostics augmented reality

48  Provides fuel to invest in growth, and drive profits

 Renews organisational capabilities

 Three big ideas  Accelerate Digital First and enhance capability  Consolidating back office and common platforms  New Group-wide content supply chain

49 Investing in future growth

Life

50  Excellent response from customers  335,000 customers  Strong demand for new handsets  Bundling phone and TV in marketing  Mobile Choice Best Value Network award 2017

 Plans to drive growth in 2018  Roll-out voice over wifi calls  Launch tablet and accessory propositions  Simplifying our sales process

51  Launched in Spain and Switzerland

 22 million TV households with low Pay-TV take-up

 Switzerland  Launch entertainment and kids app,  Extend sports app to more devices and telco partners

 Spain  Launch Sky Originals and more partner channels  More devices

52  Strong first half performance

 Excellent results and sustained operational growth

 Relentless focus on better content, better innovation and better service for customers delivers results

 Strong set of plans for 2018

The Affair

53 Q & A

Britannia

54