Style, Media and Language Ideologies Book series: Language Ideology in Contemporary Europe Editors: Nikolas Coupland and Tore Kristiansen 1. Tore Kristiansen and Nikolas Coupland (Eds.): Standard Languages and Lan- guage Standards in a Changing Europe. 2011. 2. Tore Kristiansen and Stefan Grondelaers (Eds.): (De)standardisation in Late Modern Europe: Experimental Studies. 2013. 3. Jacob Thøgersen, Nikolas Coupland and Janus Mortensen (Eds.): Style, Media and Language Ideologies. 2016. Jacob Thøgersen, Nikolas Coupland and Janus Mortensen (Eds.) Style, Media and Language Ideologies [Novus logo] © Novus AS 2016. Cover: ?? Page lay-out: Jacob Thøgersen ISBN: ?? Print: ?? All rights reserved. No part of this publication may be reproduced, stored in a re- trieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Novus Press. Contents Nikolas Coupland, Jacob Thøgersen and Janus Mortensen Introduction: Style, media and language ideologies ............................... 11 Jane Stuart-Smith Bridging the gap(s): The role of style in language change linked to the broadcast media .............. 51 Jan-Ola Östman Styling street credibility on the public byways: When the standard becomes ‘the dialect’ ....................................................... 85 Jacob Thøgersen The style and stylization of old news reading in Danish ................................ 105 Agnete Nesse Kallemann and Amandus: The use of dialect in children’s programmes on early Norwegian radio ........ 135 Sarah Van Hoof and Jürgen Jaspers Negotiating linguistic standardization in Flemish TV fiction around 1980: Laying the grounds for a new linguistic normality ........................................ 161 Leonie Cornips, Vincent de Rooij, Irene Stengs and Lotte Thissen Dialect and local media: Reproducing the multi-dialectal hierarchical space in Limburg (the Netherlands) .............. 189 Pia Quist Representations of 16ulti-ethnic youth styles in Danish broadcast media .............................................................................. 217 Allan Bell ‘An evil version of our accent’: Language ideologies and the neighbouring other ........................................... 235 Nikolas Coupland Dialect dissonance: The mediation of indexical incoherence ......................................................... 259 Preface and Acknowledgements The present book is one of two edited collections to appear from a Round Table held at the University of Copenhagen in June 2014 on Sociolinguistics and the Talk- ing Media: Style, Mediation and Change .1 At the Round Table and in the two col- lections, a total of 30 researchers were invited to debate theoretical issues at the interface between language, change and the ‘talking media’, and to report new re- search with a shared focus on the notions of style, mediation and sociolinguistic change. As organisers of the Copenhagen Round Table we would like to express our gratitude to the participants for devoting their time and energy to the event, also to the Department of Nordic Research at the University of Copenhagen for hosting it, and to the Department of Nordic Research and the LANCHART Research Centre for providing financial support. As editors of the book, we would like to thank all authors for their remarkable patience and never-ending willingness to engage in discussions about their contributions. The project would not have been possible without the general framework, inspi- ration and funding provided by the research endeavour known as SLICE, headed by Tore Kristiansen at the University of Copenhagen. SLICE, an acronym for Standard Language Ideology in Contemporary Europe, is a collective research network and an evolving project which promotes pioneering approaches to the investigation of sociolinguistic change, and we hope the book will contribute to that general aim. This is the third volume in a book series devoted to consolidating and disseminating the achievements of the SLICE programme. For more information about SLICE, see the network’s website, http://lanchart.hum.ku.dk/research/slice/. We want to thank Tore Kristiansen for his encouragement, support and labour without which this book would not have come to fruition. We also want to thank LANCHART’s director, Frans Gregersen, for inspiring this area of research, and certainly for in- spiring us to develop the Round Table and this book. 1 The partner volume from the Round Table is published under the title Style, Mediation and Change: Sociolinguistic Perspectives on Talking Media , edited by Mortensen, Coupland and Thøgersen, in press from Oxford University Press. That collection of chapters focuses on mediated style and styles from an interactional sociolinguistic perspective, without sharing this book’s focus on (standard) language ideologies and media-led dialect variation and change in different contexts. Nevertheless, both books share a critical sociolinguistic perspec- tive on language, media and change, and can usefully be read in parallel. As we mention in the Introduction chapter, it will also be useful to refer back to the first two books in the SLICE book-series for background information and earlier research within the remit of the SLICE project. Nikolas Coupland’s contribution to the book was supported through his affilia- tions to both the University of Copenhagen and University of Technology Sydney throughout the period when this book was conceived, planned and developed. Simi- larly, Janus Mortensen’s work on the book would not have been possible without his successive appointments at Roskilde University and the University of Copenha- gen. JT, NC and JM October 2016 Contributors Allan Bell , Professor of Language & Communication, Institute of Culture, Dis- course & Communication, Auckland University of Technology, New Zealand and Visiting Research Professor, School of English, University of Hong Kong Leonie Cornips , Professor, Meertens Institute (The Royal Academy of Art and Sciences) and Department Literature & Art, Maastricht University, The Netherlands Nikolas Coupland , Emeritus Professor, Centre for Language and Communication Research, Cardiff University, Wales; Honorary Professor, Department of Nordic Research, University of Copenhagen University, Denmark. Jürgen Jaspers , Associate professor of Dutch linguistics, Département de langues et lettres, Université Libre de Bruxelles (ULB), Belgium Janus Mortensen , Associate Professor, Centre for Internationalisation and Parallel Language Use, University of Copenhagen, Denmark Vincent de Rooij , Assistant Professor, Department of Anthropology, University of Amsterdam, The Netherlands Agnete Nesse , Professor of Nordic Linguistics, Department of Education, Universi- ty College of Bergen, Norway Jan-Ola Östman , Professor (em.) of Scandinavian languages, Department of Finn- ish, Finno-Ugrian and Scandinavian Studies, University of Helsinki, Finland Pia Quist , Associate Professor, Department of Nordic Research, University of Copenhagen, Denmark. Irene Stengs , Senior Researcher, Meertens Institute (The Royal Netherlands Acad- emy of Art and Sciences), Amsterdam, The Netherlands Jane Stuart-Smith , Professor, English Language and Linguistics/Glasgow Univer- sity Laboratory of Phonetics (GULP), University of Glasgow, Scotland. Lotte Thissen , PhD candidate, Department Literature & Art, Maastricht University, The Netherlands Jacob Thøgersen , Associate Professor, Department of Nordic Studies and Linguis- tics, University of Copenhagen, Denmark Sarah Van Hoof , Assistant Professor, Department of Translation, Interpreting and Communication, Ghent University, Belgium Introduction: Style, media and language ideologies Nikolas Coupland i, ii , Jacob Thøgersen i and Janus Mortensen i i University of Copenhagen, Denmark ii University of Cardiff, Wales SLICE AND CHANGING CONCEPTIONS OF STANDARD LANGUAGE This book is the third instalment in the Novus book-series known as SLICE, an abbreviation for Standard Language Ideology in Contemporary Europe. The acro- nym has sometimes been interpreted as referring to ‘Standard Language Ideology in a Changing Europe’, which is equally appropriate, in fact more so in the case of this book, because change is central to all contributors’ concerns. The book’s broadest aim is to explore changing relationships between language and media – principally the mediation of spoken dialect – in diverse national settings over time. The ‘Euro- pean-ness’ of the SLICE acronym should be interpreted liberally. SLICE may have its core activities in Europe, but has always had a view beyond the borders of Eu- rope. In the present volume, this is evidenced by a case study by Allan Bell on Aus- tralian and New Zealand English (varieties which clearly bear systematic historical relations to British English and hence to Europe), but it is also discernable in sever- al other chapters which take their data from media platforms such as YouTube – platforms that do not respect conventional national or continental borders. The common scope of the three books in the SLICE series, as well as that of the research network which shares its name, is an interest in the status and role of (what have been considered to be) standard languages and standard language ideology in late-modern times, in Europe and to some extent beyond (for more information, see http://lanchart.hum.ku.dk/research/slice/). At the same time, the SLICE programme was founded on a critical conception of the term ‘standard