10 2018 • Issue 51
THE WORLD OF ALPHA BANK
New alpha.gr CONTENTS
IN FOCUS p. 3
“Digitalized” p. 6 Alpha Bank named “2017 IFC Best Issuing Bank Partner in Southern Europe” by the IFC p. 9 Alpha Bank participated in a series of international conferences, including the “13th Annual Greek Roadshow” held by the Athens Stock Exchange p. 11 National Customer Service Week I October 1 – 6, 2018 p. 12 Informative events for Customers of the Business Centres Division and the Private Banking Division in Larissa p. 14 Members of the Bank’s Board of Directors visited Alpha Bank Romania S.A. p. 15 Meetings of Executives from the Bank’s Branch Network p. 16 10 2018 • Issue 51 Human Resources Division: The Bank participated in the 26th ALBA Career Forum p. 17 Training Division: Key training programmes in September 2018 p. 18
CULTURE 11th Alpha Bank Historical Archives Academic Meeting titled “War and the formation of the Greek State, 19th – 21st century” p. 21 The Alpha Bank Numismatic Collection participated in the XXV ICOMON Meeting in Athens p. 23 The Alpha Bank Art Collection participates in the retrospective exhibition “Yiannis Moralis” at the Benaki Museum p. 24 Two Educational Programmes for students held at the Banknote Museum of the Ionian Bank in Corfu p. 26 The J. F. Costopoulos Foundation p. 28 Human Resources Division: Together … at the Archaeological Museum of Thessaloniki p. 29 Human Resources Division: Together … at the Museum of Cycladic Art p. 29 Human Resources Division: Together … at the Greek National Opera at the opera “Jenůfa” p. 30 Human Resources Division: Together … at the Free University of the Stoa tou Vivliou p. 30 Editor: CORPORATE COMMUNICATIONS DIVISION 40, Stadiou Str. The publications “Hellenic Coinage: The Alpha Bank Collection” and “The Europe of Greece: 102 52 ATHENS, GREECE Colonies and Coins from the Alpha Bank Collection” will be sold by Alpha Bank at a discount of el. , a 40% throughout November 2018 p. 31 E-mail: [email protected] p. 32 [email protected] The Alpha Bank Library: Konstantinos Theotokis
Design - Production: GOD A.E.
< Contents > CONTENTS
PRODUCTS AND SERVICES Five new distinctions for myAlpha Mobile and my Alpha wallet at the “Mobile Excellence Awards 2018” p. 34 “Taste of Athens” p. 35 Bleep card purchases can lead to a trip to Disneyland! p. 37 The Bonus Programme welcomes Diners Club cards p. 37 New “TSEK” Tiresias Risk Checking System p. 38
CORPORATE SOCIAL RESPONSIBILITY Alpha Bank remains a constituent of the Financial Times Stock Exchange4Good Emerging Index p. 39 “Together, for better education” p. 40 “Together with the children in the Museum and the Theatre” p. 41 p. 41 10 2018 • Issue 51 Alpha Bank supported the National Observatory of Athens The Bank supported the 5th plenary session of the ELLA-DIKA MAS initiative p. 42 Alpha Bank supports the Organisation “Reading for others” p. 42
CULTURE SPECIAL ART NETWORK Panayiotis Tetsis p. 43 A LL Prefecture of Lefkada Leukas p. 46 PORTRAITS FROM THE BANK’S HISTORY Panos J. Costopoulos p. 47
GROUP COMPANIES p. 49 Editor: CORPORATE COMMUNICATIONS DIVISION Alpha Bank Cyprus Ltd 40, Stadiou Str. Alpha Bank Albania SHA p. 50 102 52 ATHENS, GREECE el. , a E-mail: [email protected] [email protected]
Design - Production: GOD A.E.
< Contents > IN FOCUS
New alpha.gr
he thorough redesign of the Alpha Bank website, www.alpha.gr, was successfully completed, as part of the overall renewal of the Bank’s digital presence.
The new website was designed to provide direct and effective services to visitors, offering a new and modern digital experience. Making use of contemporary tools and cutting-edge technology, the new website connects content with the Bank’s electronic services and online Customer service.
The new website consists of the following five main sections:
• Retail
• Business
• Alpha Bank Gold
• Alpha Private Bank
• Alpha Bank Group
The Retail section is the new website’s homepage. Each section has its own navigation menu, featuring the main subsections/categories that contain useful information for visitors and have their own colour codes, according to the Bank’s corporate identity.
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New alpha.gr and existing sites
The new website, which replaced the previous one, successfully incorporated the content of the following microsites:
- www.alpha.gr/e-banking - www.alpha.gr/katanalotika - www.alpha.gr/e-banking/business/ - www.alpha.gr/vriskoumelyseis - www.alpha.gr/cards - www.alpha.gr/alphabankgold - www.alpha.gr/bonus - www.alpha.gr/alphaprivatebanking
A website that works across different devices and screens
The new alpha.gr provides the best possible experience on wide screens, with a 1333*900 px resolution, which is what most visitors use. Nonetheless, with a powerful adjustment, it also provides the best visual result on 1024*768 px screens.
Visitor experience and cutting-edge technology
The new website is defined by quality aesthetics and modern design, while at the same time it was tested in order to meet modern operating procedures and be user-friendly.
Depending on the device used (computers, tablets, mobile phones), it makes the necessary adjustments in order to offer a fully specialised navigation experience.
In addition, making use of content personalisation, it will soon provide visitors with information about Bank products and services that really interest them.
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Tools and new possibilities
The new website has many different tools that help visitors explore the Bank’s products and services, according to their needs.
Content and structure
The new alpha.gr is the result of collective effort and intensive work. In order to finalise its content, the Marketing and Public Relations Division worked together with more than 25 of the Bank’s Divisions. The final structure, decided upon following interviews, questionnaires, suggestions and the study of best practices, incorporates, in the best possible way, the internal needs and the regulatory framework, in a modern environment in terms of technology, while the content was collected and updated with search engine optimisation in mind.
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“Digitalized”
igital technology changes Customer needs and habits, leading to new trends in business service models and at the D same time creating challenges as well as new growth prospects.
Hence, on Wednesday, September 26, 2018, Alpha Bank organised, at the Hellenic Cosmos Cultural Centre, an event on digital transformation and the improvements in Customer experience that all companies should carry out, regardless of their field. Executives from Greek banks as well as Alpha Bank Executives, Partners and Customers participated in the “Digitalized” event.
The Alpha Bank Deputy CEO – COO Spyros N. Filaretos opened the event, stressing the importance of these changes as well as the necessity for all companies – not just the Bank – to adjust to the new conditions, by modernising the workplace and adopting new technologies.
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The Executive General Manager – Chief Digital Officer and Retail Banking Products Damianos I. Charalampidis analysed the main parts of Alpha Bank’s digital strategy and presented the actions that are already being implemented, such as the constant development of digital structures and channels, the replacement of teller transactions with digital transactions, the redesign of Customer Journeys and the overall reinforcement of innovation.
Closing his speech, Mr. Charalampidis stressed the important benefits of the digital transformation programme for the Bank and, above all, for its Customers.
Speakers also included Mr. Olivier Van Duuren, founder of the “The Dualarity” and Mr. Leorizio D' Aversa from McKinsey & Company, who presented examples from similar programmes abroad and analysed what is necessary for a digital transformation programme to be successful.
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The event ended with a panel discussion on “Customer Experience in the digital era”, where CEOs from established and more recent companies participated.
Specifically, the Managing Director of Aegean Airlines Mr. Dimitrios Gerogiannis, the General Manager at Microsoft Greece, Cyprus and Malta Ms. Peggy Antonakou, the President and CEO of Vodafone Greece Mr. Haris Broumidis, the Co-Founder and CEO of insurancemarket.gr Mr. Sotiris Papantonopoulos-Mantopoulos and the Founder and CEO of Spotawheel Mr. Charis Arvanitis participated in the panel discussion, where they analysed how their respective companies meet the needs and demands of the new digital era, focusing on the Customer.
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Alpha Bank named “2017 IFC Best Issuing Bank Partner in Southern Europe” by the IFC
lpha Bank was named “2017 IFC Best Issuing Bank Partner in Southern Europe”, as part of the Global Trade Finance A Programme (GTFP) of the International Finance Corporation (IFC), a member of the World Bank Group.
The “2017 IFC Best Issuing Bank Partner in Southern Europe” award acknowledges Alpha Bank’s ongoing support to extrovert Greek entrepreneurship, which resulted to the full and swift absorption of the Programme by its Customers since the Bank joined the GTFP, in January 2017.
Alpha Bank, consistent in its long-term goal to enrich its credit products, which provide the necessary support for the development of its Customers, has been actively participating in the IFC GTFP programme and has provided, through this Programme, support in transactions worth more than USD 105 million in international trade in 2017.
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Snapshot from the award ceremony.
The award ceremony took place in Athens, in the presence of the Alpha Bank Managing Director – CEO Demetrios P. Mantzounis and the Executive General Manager Wholesale Banking Constantinos R. Dorkofikis. The Manager of the Wholesale Banking Lending Division Georgia Farmaki received the award from the IFC Regional Director for Europe and Central Asia Wiebke Schloemer, on behalf of the Bank.
Mr. Dorkofikis said: “This important award demonstrates Alpha Bank’s commitment in promoting international trade finance for Greek businesses and further strengthens our partnership with the IFC. Through the GTFP, Alpha Bank will continue to support export orientation and growth opportunities for its Customers, within a challenging and competitive international environment”.
Ms. Schloemer said: “IFC recognises Alpha Bank’s strong commitment to the promotion of international trade. Unleashing Greece’s export potential and connecting local companies to international markets can help tremendously to support the Greek economy and drive development”.
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Alpha Bank participated in a series of international conferences, including the “13th Annual Greek Roadshow” held by the Athens Stock Exchange
n September 2018, the Management of Alpha Bank as well as Executives from the Investor and Analyst Relations Division I carried out a series of meetings with foreign institutional investors, as part of conferences that leading financial institutions Goldman Sachs, HSBC, Bank of America Merrill Lynch, Barclays and NatWest Markets held in London, New York and Milan. The Bank further participated in the “13th Annual Greek Roadshow”, organised by the Athens Stock Exchange (ATHEX) in London.
The Bank’s representatives carried out a total of 42 meetings, with more than 80 foreign funds and 100 investors. The main points of discussion in the meetings with foreign institutional investors were the developments in the Greek Economy, the progress in the plans to reduce non-performing exposures, also in view of submitting new plans to the Single Supervisory Mechanism (SSM), as well as the improvement of liquidity in the banking system.
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National Customer Service Week I October 1 – 6, 2018
or the second consecutive year, Alpha Bank participated with a series of activities in National Customer Service Week, F held from October 1 through 6, 2018, under the auspices of the Hellenic Institute for Customer Service.
Specifically, the activities that the Bank carried out, which were co-ordinated by the Operations Division, were the following:
We celebrate with our Customers!
From October 1 through 5, 2018, with “10+1 LUCKY CUSTOMERS EVERY DAY”, Alpha Bank offered every day thousands of Bonus points to 10+1 lucky Customers who opened either an “Alpha Bonus Term Deposit” or an “Alpha online Bonus Term Deposit”.
We celebrate TOGETHER with you!
• On October 1, 2018, an event highlighting the importance of human intervention in the constantly changing economic, technological and social reality, “The Alpha CX”, took place, with the participation of Dr. Yiannis Kalogerakis, CEO of the JMK company.
• On October 2, 2018, the “Welcome to OX_Roadshow in LA Operations” took place, where representatives from the Bank’s Operations Department presented their work to Executives from other Divisions.
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• On October 3, 2018, the Bank’s Digital Transformation programme was presented at “The Alpha Bank digital journey”. The Executive General Manager – Chief Digital Officer and Retail Banking Products Damianos I. Charalampidis and then the Manager of the Operations Division Georgios Spyropoulos opened the event, followed by representatives of the Customer Experience and Loyalty Division, the Digital Banking and Innovation Division, the Marketing and Public Relations Division and the Digital Innovation Division, who presented the work of their respective Departments, as part of the Bank’s digital transformation.
The activities for National Customer Service Week, which was dedicated to quality Customer service, were completed with the active participation of the Bank’s Personnel.
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Informative events for Customers of the Business Centres Division and the Private Banking Division in Larissa
n Tuesday, September 18, 2018, informative events for Customers of the Business Centres Division and the Private Banking O Division took place in Larissa.
The Executive General Manager Wholesale Banking Constantinos R. Dorkofikis, the Executive General Manager Private and Investment Banking Ioannis M. Emiris, the Manager of the Business Centres Division Tilemachos Georgakis, who also gave a short speech, the Manager of the Central and Northern Greece Branch Division Dimitrios Charizanis, the Managers of local Branches as well as Executives were present, on behalf of the Alpha Bank Group.
During the informative event held for Customers of the Private Banking Division, the Executive General Manager Private and Investment Banking Ioanis M. Emiris gave a short speech, while the Manager of the Private Banking Division Emmanouil Arzinos and the Manager of the Investment Portfolios Management Division Panagiotis Remoundos gave a presentation titled “International Markets: Trends and prospects”.
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Members of the Bank’s Board of Directors visited Alpha Bank Romania S.A.
n Friday, September 28, 2018, the Alpha Bank Board of Directors and Bank Executives visited Alpha Bank Romania S.A., O as part of the Board Members’ briefing process and according to the best Corporate Governance practices.
During the visit, the Members of the Bank’s Board of Directors met the Members of the Alpha Bank Romania S.A. Board of Directors and were informed about the latter’s operation and its place in the local market. In addition, they received information about Romania’s economy and the local banking system and they attended a detailed presentation about the Bank’s business plan. Meanwhile, the Bank’s Board Committees held meetings with Alpha Bank Romania S.A.’s respective committees.
The constructive visit was the second of a series of visits organised to further reinforce the relationship and the collaboration between the Bank and the Group Companies.
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Meetings of Executives from the Bank’s Branch Network
rom October 6 through October 12, 2018, five meetings with Executives from the Bank’s Branch Network and the F Non-Performing Loans-Retail Management Regional Centres took place across Greece.
The Executive General Manager of the Greek Branch Network Isidoros S. Passas talked about the challenges and recent developments in International and Greek Economy, especially the banking sector and analysed the results of the Bank and the other systemic banks, as those appear for the first semester of 2018.
The Managers of the Attica and Eastern Continental Greece Division, the Central and Northern Greece Division, the Peloponnese, Western Greece and Ionian Islands Branch Division as well as the Aegean Islands and Crete Branch Division attended the Meetings.
The Manager of the Non-Performing Loans Management through Branch Network Centre Spyridon Papadakis analysed the details of the new, joint NPL management platform as well as the demands of the new goals set by the Branch Network.
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Human Resources Division The Bank participated in the 26th ALBA Career Forum
he Bank’s Human Resources Division participated, for the fourth consecutive year, in the 26th Career Forum T organised by the ALBA Graduate Business School, and conducted interviews with postgraduate students.
The Bank participated in order to maintain contact with young people entering the workforce, to trace possible “talents” so as to cover existing or future needs and, as a result, to enhance Alpha Bank’s recognition as an employer of choice.
It should be noted that candidates showed particular interest in the Bank and its career opportunities, especially the fields of Strategic Planning, Marketing and Credit Risk.
The Bank’s presence in this annual event, as well as other similar events, is particularly important in building long-term relationships of trust that benefit both interested parties.
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Training Division Key training programmes in September 2018
n September, the second semester 2018 Training Programmes, designed to cover the needs of Employees preparing I for the Internal and External Certification exams, in November and December respectively, got under way at the Bank’s Training Centre.
The graduation of yet another class from the In-House Master Programme, which has been running on a regular basis since 2010-2011, also featured prominently in September’s educational activities.
Specifically, the following Training Programmes took place in September:
Technical Banking and Finance Programmes
TRAINING PROGRAMMES Technical Banking • Know your Customer • CRO + Housing Loans • Tellers Transactions Euro • Tellers Transactions FC • Tellers Advanced • AML-Siron Operations Advanced • Investment Operations Legal Framework Finance • Investment Operations Receiving and Transmitting Orders
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“Monetary Economics – Finance – Banking” In-House Master Programme 8th series Graduation Ceremony
The 8th series of the In-House Master Programme, which is held in collaboration with the National and Kapodistrian University of Athens (NKUA) and was conducted at the Bank’s Training Centre by NKUA Professors, was completed in September 2018.
The 18 participants attended the courses and were successful in their exams, achieving an average score of 7.51 out of 10. It should be noted that the highest score was more than 8.5.
To obtain their Master’s Certificate, participants were required to submit graduate theses, according to the Courses Regulation, which were received by supervising Professors Panagiotis Alexakis and Nikolaos Mylonas.
On Friday, September 21, 2018, the graduation ceremony, where participating student Employees presented their dissertations and the Professors made their comments, was held at the Training Centre Auditorium.
The Managers and Assistant Managers of the Divisions representing the 18 graduate Bank Employees, the Managers whose fields of interest were linked to the thesis topics as well as relatives of the graduates attended the ceremony.
In his opening address, the Manager of the Training Division Emmanuel Charalambidis highlighted the importance of the completion of the 8th Programme series and added that the 9th series is already under way.
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After the theses were presented and comments were made, the two supervising Professors gave a brief review of the 8th In-House Master Programme series.
Following the commentary, the supervising Professors gave each of the graduates an NKUA folder containing their Certificate and Score Breakdown.
Maria Papagrigoriou, who achieved the highest score.
The Board of Directors Secretariat Library Section also presented each Graduate student with the honourary commemorative edition “Meteora. Drawings and Watercolours”, by George Varlamos.
For further information regarding the In-House Master Programme as well as the submitted theses you may visit the Training Division section of the Alpha Bank Intranet.
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11th Alpha Bank Historical Archives Academic Meeting titled “War and the formation of the Greek State, 19th – 21st century”
he Alpha Bank Historical Archives successfully held the 11th Academic History Meeting, titled “War and the formation T of the Greek State, 19th – 21st century”.
The Meeting took place on September 28 and 29, 2018, in Corfu, at the Old Fortress in the General State Archives building.
The Meeting focused on the impact of war and war preparations on the formation of the Greek state, a matter of particular interest since Greece’s defaults have often been attributed to war expenses.
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Greek and foreign distinguished academics and researchers, representing a broad spectrum of social sciences and humanities, participated in the Meeting, namely: Nikolaos Anastasopoulos from the University of Ioannina, Thanasis Barlagiannis from the École des hautes études en sciences sociales, Konstantina Botsiou from the University of the Peloponnese, Zisis Fotakis from the Hellenic Naval Academy, Basil Gounaris from the Aristotle University of Thessaloniki, Andreas Kakridis from the Bank of Greece Historical Archives, Stathis Kalyvas from the University of Oxford, Nikos Karapidakis from the Ionian University and the General State Archives of Greece, Georgios Kazamias from the University of Cyprus, Christos Kollias from the University of Thessaly, Lena Korma from the École française d'Athènes, Siniša Malešević from University College Dublin, Demetrios Malesis from the Hellenic Army Academy, Nikolaos Papanastasiou from the University of Athens, Tasos Sakellaropoulos from the Benaki Museum Historical Archives, Yannis Voulgaris from Panteion University and Stelios Zachariou from the Ministry of Foreign Affairs. The Advisor to the Alpha Bank Management Konstantinos Kostis and Andromachi Theodoropoulou from the Alpha Bank Historical Archives participated on behalf of the Bank.
The Bank offered participants a full hospitality package, which included a guided tour of the permanent Exhibition at the Banknote Museum of the Ionian Bank in Corfu and a tour of the General State Archives – Corfu Prefecture Archives.
This year’s Conference is the second in a series of international conferences which are carried out by the Historical Archives and delve into the performance of the Greek state in different sectors, from its foundation to this day.
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The Alpha Bank Numismatic Collection participated in the XXV ICOMON Meeting in Athens
he International Committee for Money and Banking Museums (ICOMON) celebrates its T 25-year anniversary. To commemorate the occasion, as well as honour the memory of Mando Oeconomides, who was the Director of the Numismatic Museum of Athens for 30 years and the Committee’s first President, the Committee held the XXV Annual Meeting of its Members in Athens.
An International Symposium took place as part of the Meeting on October 3-6, 2018, held in collaboration with the Numismatic Museum and the Greek section of ICOM at the Numismatic Museum, the Acropolis Museum and the Archaeological Society.
The Meeting focused on the conservation, preservation, management and care of numismatic collections as well as the promotional activities and educational potential that they provide.
The Bank’s Numismatic Collection, a member of ICOM and ICOMON, participated in the Meeting, where Dr Dimitra Tsangari presented the activities and programmes related to the Collection’s promotion and academic potential. She also talked about the new way of digitally presenting ancient coins, with the interactive systems Stater 3602 and Coin-o-rama.
Overall, 105 representatives of Numismatic Museums and Collections, Universities and Numismatic Foundations from 25 countries from four different continents took part in the Conference.
Left to right: the Director of the Numismatic Museum of Athens Dr. Georgios Kakavas, the Curator of the Alpha Bank Numismatic Collection Dr. Dimitra Tsangari, the Executive Director of the American Numismatic Society Dr. Ute Wartenberg Kagan, the ICOMON Secretary Dr. Effrosyni Nomikou, the Professor of History and Archaeology at the University of Crete and Director of the Museum of Cycladic Art Nicholas Stampolidis and the Chair of ICOMON Ms. Eleni Zapiti.
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The Alpha Bank Art Collection participates in the retrospective exhibition “Yiannis Moralis” at the Benaki Museum O n Wednesday, September 19, 2018, the Yiannis Moralis exhibition opened at the Benaki Museum – Pireos Str. Building. The retrospective exhibition of the renowned Greek artist, initially planned for 2016 on the occasion of the 100-year celebration of his birth (1916-2009), went on display now, featuring unknown material from his studio.
This is the first joint collaboration between the Benaki Museum, the National Gallery-Alexandros Soutzos Museum, the National Bank of Greece Cultural Foundation and the Zoumboulakis Gallery, with the support of the artist’s family.
Yiannis Moralis was one of the most popular 20th century Greek artists. The scope of his work was very large; he stood out as a leading painter, a talented printmaker, a set designer and a Professor at the Athens School of Fine Arts. The Benaki Museum Exhibition covers a wide range of his work, showcasing 400 exhibits. Paintings, drawings, prints, sculptures and architectural applications, theatre costumes and sets, tapisserie, album covers and book illustrations, present a decade-by- decade timeline of Moralis’ career, highlighting unknown aspects of his life and work.
The Alpha Bank Art Collection includes 41 works by Moralis, four of which – two paintings and two architectural applications from the Hilton hotel – are on display at the Exhibition.
The 1963-65 portrait of Stratis Andreadis, on display for the first time, is part of the many commissioned portraits that Moralis produced.
Stratis Andreadis, 1963-65 (first painting on the left).
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The 1982 painting Time was produced during a very important period in terms of creativity, which preceded the artist’s two decades of abstract compositions.
Time, 1983 (second painting on the left).
Moreover, the 1960 plaster Model for the Hilton façade, a highly interesting work which is linked to the iconic façade and is permanently on display at the hotel lobby, is also showcased at the Exhibition. The nine decorative bronze reliefs, produced in 1962, which used to adorn the glass curtains of the welcome area, are also part of the same series.
Reliefs and the plaster model for the Hilton façade, 1960.
The Exhibition runs through January 5, 2019. OPENING TIMES: Benaki Museum, 138 Pireos and Andronikou Str. Thursdays & Sundays: 10:00 -18:00 118 54 ATHENS Fridays & Saturdays: 10:00 - 22:00
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Two Educational Programmes for students held at the Banknote Museum of the Ionian Bank in Corfu
rimary School and Gymnasium students can attend two different Educational Programmes at the Banknote Museum P of the Ionian Bank in Corfu, during the 2018-2019 school year.
The educational programme “Banknotes – the Greek Banknote” takes place for the third consecutive year. Its main aim is to get students acquainted with the history of coinage, highlighting Greek banknotes that were produced from the foundation of the Greek State (1830) until the arrival of the Euro (2002). Through conversation and the use of supervisory material, students become familiar with the illustrations of Greek banknotes and learn about landmark moments in Greek history. They further develop their creative skills by designing banknotes, while at the same time group activities help them improve their social skills and team spirit.
The educational programme “When coins met banknotes” was initially presented as an independent educational activity, on the occasion of International Museum Day, May 16 through May 20, 2018. Nonetheless, due to increasing demand from local schools, it became part of the Museum’s permanent educational programmes. The Programme was designed to help children sharpen their observation skills by seeking out important banknotes among the Museum exhibits and discovering the ancient coins hidden in these banknotes as well as become acquainted with gods, legends and leaders of the ancient world.
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Specially designed booklets have been produced for both Programmes, which are handed out to students as support material for the activities taking place in the Museum Exhibition area.
The Programmes take place Wednesdays through Fridays upon arrangement and admission is free of charge.
Head of Educational Programmes: Konstantinos Christopoulos Banknote Museum of the Ionian Bank in Corfu Tel.: +30 266 104 1552 E-mail: [email protected] www.alphanumismatics.gr / www.alphapolitismos.gr
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The J. F. Costopoulos Foundation
Forêt I, 2015 India ink on paper leporello: 25 x 11 cm, open: 273 cm Courtesy: Galerie Lelong & Co, Photo: Galerie Lelong & Co. ©Etel Adnan he Municipality of Nafpaktos and the Western Greece Region welcomed the cultural project “heylepanto! vol.2”, curated by T Magda Cirillo – Theodossopoulou, for the second consecutive year. It was presented at Botzaris Foundation and other spaces in Nafpaktos.
The main initiative of the project, realised with the kind support of The J. F. Costopoulos Foundation, was the exhibition entitled “Papers” with works by Etel Adnan, from July 28 until October 7, 2018. Its main goal was to open the dialogue between contemporary art and Greece beyond the capital city. The Exhibition ended with a series of events with which “heylepanto! vol.2” participated in the festivities for the naval Battle of Nafpaktos (Lepanto, 1571).
For more information, please click here.
Botzaris Foundation. The artist. Snapshot from the opening of the Exhibition.
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Human Resources Division Together … at the Archaeological Museum of Thessaloniki
n Saturday, September 22, 2018, a special guided tour of the exhibition “Figurines. A microcosmos of clay”, on display O at the Archaeological Museum of Thessaloniki, was conducted for the Bank’s Employees, along with educational activities for their children. Children were initially taken on a tour of the Exhibition and then made their own figurines out of clay.
...... Together … at the Museum of Cycladic Art
n Thursday, October 4, 2018, Mrs. Varvara Karpodini from the Museum of Cycladic Art conducted a guided tour of the O exhibition “George Condo at Cycladic”, for members of the Bank’s Personnel. This is George Condo’s first large-scale solo museum exhibition in Greece and includes paintings, sculptures and drawings spanning his 40-year career.
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Human Resources Division Together … at the Greek National Opera at the opera “Jenůfa”
he Bank, as part of its sponsorship, offered Employees tickets to the premiere of the opera “Jenůfa”, which took place T on Sunday, October 14, 2018, at the Greek National Opera at the Stavros Niarchos Foundation Cultural Center.
......
Together … at the Free University of the Stoa tou Vivliou
he Bank, a sponsor of the Society for the Promotion of Education and Learning (Filekpedeftiki Eteria), gave, once more, T the opportunity to Employees to attend different courses at the Free University of the Stoa tou Vivliou (Books’ Archway).
Specifically, 20 Employees will attend the 35th lecture cycle, which covers antiquity, political theory, philosophy, psychology, theatre and international relations.
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The publications “Hellenic Coinage: The Alpha Bank Collection” and “The Europe of Greece: Colonies and Coins from the Alpha Bank Collection” will be sold by Alpha Bank at a discount of 40% throughout November 2018
lpha Bank offers the publications “Hellenic Coinage: The Alpha Bank Collection” (Greek and English edition) and A “The Europe of Greece: Colonies and Coins from the Alpha Bank Collection” (Greek and English edition) at a discount of 40% throughout November 2018.
Dimitra Tsangari Edited by Dimitra Tsangari Athens 2007 Athens 2014 Alpha Bank Alpha Bank Dimensions 32 x 24 cm Dimensions 30 x 23 cm 311 pages 335 pages Greek, English Greek, English ISBN 978-960-88823-7-9 (Greek) ISBN 978-618-5072-06-3 (Greek) ISBN 978-960-88823-8-6 (English) ISBN 978-618-5072-05-6 (English)
Price: Euro 18.00 (hardcover) Price: Euro 12.00 Euro 12.00 (paperback – Greek edition only) This Catalogue was published on the occasion of the first This Publication approaches the Second Greek Colonisation large-scale Exhibition of the Alpha Bank Numismatic Collection through the history of 39 Greek colonies founded in the at the Benaki Museum in the summer of 2007. It includes modern countries of Spain, France, Italy, Albania, Ukraine, photographs of 206 coins from throughout the ancient world Romania and Bulgaria, focusing mainly on the presentation of ranging from present-day Great Britain to India and from the ancient coinage in these regions. Furthermore, it includes Ukraine to Africa. All the coins are reproduced in their natural original photographs of the colonies, 53 ancient artifacts size and in magnification. There is also a short overview of the from five museums in Greece and five museums located history of the coin issues in each region. abroad, as well as 93 ancient coins from the Alpha Bank Collection.
The Publications may be obtained either by visiting the “ALPHA BANK – CULTURE store” (40, Stadiou Street, ATHENS) and the e-shop www.alphapolitismos.gr/eshop or by placing an order via telephone or e-mail (tel.: +30 210 326 2465, e-mail: [email protected]).
For any further clarification or information, please contact the Alpha Bank Library at +30 210 326 2440 and 210 326 2446.
< 31 / 50 > THE BANK • CULTURE
The Alpha Bank Library Konstantinos Theotokis
onstantinos Theotokis, a writer, translator and key representative of the so-called Ionian School, was born in Corfu on K March 13, 1872. He was born into an aristocratic family, whose roots can be traced back to Byzantine times, the son of count Markos Theotokis and Angeliki Polyla. An excellent student, he studied at the “Kapodistrias School” (Ekpaideftirio Kapodistria) and then at the “Corfu Gymnasium” (Kerkyraiko Gymnasio). In 1889, he went to Paris to study physics and mathematics at Sorbonne University. A polyglot from a very young age, he could speak five languages and had sound knowledge of another five dead languages, hence was able to translate works by ancient Greek as well as foreign classic authors. In 1891 he moved, for financial reasons, to Venice, where he met and went on to marry Baroness Ernestine von Malowitz, with whom he had one daughter. In 1895 he returned to Corfu together with his family; he became good friends with poet Lorentzos Mavilis and joined the demotic language movement. He fought as a volunteer in the 1896 Cretan Revolt and the 1897 Greco-Turkish War, while during World War I he joined the Movement of National Defence. After the war, he was appointed secretary at the National Library where he was later promoted to Head of Department. At the same time, he worked at the Eleftheroudakis publishing house. He passed away in Corfu, on July 1, 1923, aged 51.
< 32 / 50 > THE BANK • CULTURE
In 1887, Konstantinos Theotokis published two studies, one about the electric telegraph and the other about manned hot air balloons. At the age of 19 he wrote, in French, his first work, titled “La vie des Montagnes”, which was published by the publishing house Mercure de France. In 1898, his short story “To vio tis kyras Kerkyras” was published in Hatzopoulos’ literary magazine “Techni” (Art), which went on to publish his short story “Pistoma” in 1899 and then, in instalments, his work “Pathos” (Passion). Over the next few years, between 1900 and 1909, various literary magazines published many short stories, novellas, novels as well as translations by Konstantinos Theotokis. His most productive period was from 1910 to the end of his life, with his most distinctive works being the short story “Oi dyo agapes” (The two loves), published in the magazine “Noumas” in 1910 and the well-known novella “I timi kai to chrima” (Honour and Money), which initially appeared in instalments in 1912 and was published two years later in Corfu, by the G. Aspiotis Brothers publishing house, featuring drawings by Markos Zavitzianos. Many more of his works were published, mostly by the Vassiliou and the Eleftheroudakis publishing houses, where he pre-sold his work in order to meet his financial needs. Theotokis’ early career and his first novels reflect a strong influence by Friedrich Nietzsche. His “Corfu stories” series of short stories portray life in Corfu at that time, in a realistic and straightforward way. His works stand out for their dramatic narrative and realistic approach, featuring the atmosphere found in novels of manners and reflecting a philosophical mood. Apart from short stories and novels, Theotokis also wrote a few sonnets, known for their lyricism and subtle feelings. Finally, his many translations include Shakespeare’s “The Tempest”, “Macbeth,” “King Lear” and “Othello”, as well as Virgil’s “Georgics” and works by Goethe and Plato.
The Collection of the Bank’s Library includes a large number of works by Konstantinos Theotokis, such as novels, short stories, novellas and more.
Please click here, in order to view the titles.
< 33 / 50 > PRODUCTS AND SERVICES
Five new distinctions for myAlpha Mobile and my Alpha wallet at the “Mobile Excellence Awards 2018”
lpha Bank received five new distinctions for its electronic services myAlpha Mobile and my Alpha wallet, at the A “Mobile Excellence Awards 2018”.
Specifically, it received the following awards:
• A Grand Award for all of the distinctions it received for myAlpha Mobile and my Alpha wallet at the “Mobile Excellence Awards 2018”
• Two Gold awards in the Mobile Banking Services and the Mobile Wallet categories, for myAlpha Mobile and my Alpha wallet and
• Two Silver awards in the Business Process Re-engineering through Mobile and the Use of Mobile for P2P Payment categories, for myAlpha Mobile.
< 34 / 50 > PRODUCTS AND SERVICES
“Taste of Athens”
lpha Bank was a sponsor of “Taste of Athens”, the top international culinary festival that takes place in more than 20 big cities around the world. Held in Athens for the very first time this year, it took place at the Stavros Niarchos Foundation Cultural Center from September 30 through October 2, 2018.
For three days, 10 of Athens’s most distinguished restaurants installed pop-up versions in specially modified venues at the Great Lawn of the Stavros Niarchos Foundation Cultural Center, providing visitors with menus at preferential rates.
Alpha Bank MasterCard cardholders, in particular, could purchase their entrance ticket with a 20% discount and take part in cooking classes, wine tasting, cocktail workshops and more.
< 35 / 50 > PRODUCTS AND SERVICES
In addition, Customers using the my Alpha wallet application had the exclusive opportunity to take part in a draw, where they were eligible to win one of the 100 double invitations to the event, after making just one successful Tap n’ Pay transaction to a contactless POS terminal, using any of their cards.
Finally, visitors who used the my Alpha wallet application during the festival, enjoyed the first dish from a restaurant of their choice, worth Euro 9, free of charge, while existing cardholders could acquire it with one successful Tap n’ Pay transaction.
Customers were informed about the aforementioned through newsletters, SMS messages and the cards Portal as well as the Bank’s stand at the venue.
< 36 / 50 > PRODUCTS AND SERVICES
Bleep card purchases can lead to a trip to Disneyland!
leep cardholders who use their card to make purchases until November 7, 2018, take automatically part in a draw to win a trip to Disneyland® Paris. Specifically, one big winner will win a journey for four persons to Disneyland® Paris, from Friday, November 30 through Sunday, December 2, 2018, where they will be able to take part in the great celebration that will take place for Mickey’s 90th birthday.
In addition, children will have the opportunity to participate in the celebration’s preparations and in many creative workshops.
Download the app and get your own bleep card today!
For further information, please click here...... The Bonus Programme welcomes Diners Club cards
lpha Bank, in order to provide upgraded services and benefits to its Customers, welcomes, as of December 1, 2018, the Diners Club cards to the Bonus Programme, the Biggest Loyalty Programme in the Greek market. Following the Diners Club cards’ inclusion in the Bonus Programme, Diners Club cardholders will be able to collect points easily and quickly, from their daily purchases, which they can then use to benefit from the Programme Partners’ offers.
For further information, please click here.
< 37 / 50 > PRODUCTS AND SERVICES
New “TSEK” Tiresias Risk Checking System
he Bank’s Business Customers (Individuals or Legal Entities) are now able to access online valid financial information about their counterparties (customers and suppliers).
The new “Tiresias TSEK” Service, available by TIRESIAS S.A. just by submitting a Registration Form, enables Bank Customers to check their counterparties, in order to enhance their credibility and consolidate their transactions.
Hence, Alpha Bank enriches the services available to its Business Customers, while at the same time enjoys widespread recognition by business customers of other banks, because of the important financial analysis that it provides.
In order to further reinforce the Service, the Bank:
• Enhances communication concerning the Service. • Traces opportunities for development and collaboration with its Customers.
The Service is supported by the Operations Division’s Customer Service, while the Financial Products Division – Working Capital Products is in charge of its establishment.
< 38 / 50 > CORPORATE SOCIAL RESPONSIBILITY
Alpha Bank remains a constituent of the Financial Times Stock Exchange4Good Emerging Index
lpha Bank, following an assessment by the FTSE International Organisation in June 2018, remains a constituent of the Financial Times Stock Exchange4Good (FTSE4Good) Emerging Index, which assesses listed companies in terms of their environmental and social performance.
According to this year’s assessment, the Bank recorded a significant improvement in its performance, confirming for yet another year that along with its business activity it is also highly aware of environmental and social issues.
Global index provider FTSE Russell confirms that Alpha Bank has been independently assessed according to the FTSE4Good criteria and has satisfied the requirements to become a constituent of the FTSE4Good Index Series.
Created by FTSE Russell (the trading name of FTSE International Limited and Frank Russell Company), the FTSE4Good Index Series assesses the performance of companies adopting strong Environmental, Social and Governance (ESG) practices. The FTSE4Good Indices are used by a wide variety of market participants to create and assess responsible investment funds and other products.
< 39 / 50 > CORPORATE SOCIAL RESPONSIBILITY
“Together, for better education”
n September 21, 2018, Alpha Bank launched the “Together, for better education” programme, which reinforces primary schools O around Greece with modern teaching systems, books and sports equipment.
Specifically, the Bank provides each school participating in the Programme with the following:
• a comprehensive interactive teaching system with specialised software, that includes a board, a computer and a projector • books to enrich school libraries • sports equipment for various school activities.
Deliveries have been scheduled to take place in 19 primary schools by mid-November and the Programme will continue in 2019, visiting more schools around the country.
< 40 / 50 > CORPORATE SOCIAL RESPONSIBILITY
“Together with the children in the Museum and the Theatre”
n Saturday, October 6, 2018, children from the SOS Children’s Villages in Vari visited the Goulandris Natural History Museum, O specifically the interactive – digital exhibition “Earthquake at the Museum”, as part of the “Together with the Children at the Museum and the Theatre” programme.
The digital exhibition “Earthquake at the Museum” is an original, educational initiative, that enables visitors to better understand this natural phenomenon through interactive applications and innovative technology, as well as learn how to protect themselves in case of an earthquake...... Alpha Bank supported the National Observatory of Athens
he Bank sponsored the 23rd National Observatory of Athens Summer School. Held under the auspices of the Ministry T of Education, Research and Religious Affairs, the institution of the summer schools is particularly successful, given the great participation recorded every year.
The aim of the Summer Schools is to raise the awareness of Gymnasium and Lyceum school students in matters related Astrophysics, Space and Environment, as well as highlight their connection to culture, science and technology.
< 41 / 50 > CORPORATE SOCIAL RESPONSIBILITY
The Bank supported the 5th plenary session of the ELLA-DIKA MAS initiative
lpha Bank supported the 5th Plenary Session of the ELLA-DIKA MAS initiative, which took place in Thessaloniki, from September A 21 to September 23, 2018.
The ELLA-DIKA MAS initiative, which consists of a group of Greek producers and manufacturers, works to promote the country’s contemporary business and production culture. The companies that are members of the initiative and which insist on remaining in Greece, provide high added value to the Greek Economy...... Alpha Bank supports the Organisation “Reading for others”
he Bank supports the work of the voluntary Organisation “Reading for others”, which records and produces audio books, both T fictional and academic, for the blind.
Since January 2015, when the Organisation was launched, more than 3,000 volunteers from all over Greece have recorded more than 120 books. It should also be noted that the Organisation’s volunteers are committed to providing their services from 1.5 to 2.5 years, when continuous voluntary contributions in Greece do not exceed, on average, three months. This significantly strengthens volunteering in our country while, at the same time, it creates actual relationships between the volunteers and the recipients.
< 42 / 50 > CULTURE SPECIAL • ART NETWORK
Panayiotis Tetsis Pomegranate on the table, 1970-75 Oil on canvas 110x150 cm.
Kavala Branch (800)
ne of the 14 paintings by Panayiotis Tetsis that belong to the Alpha Bank Art Collection is the Pomegranate on the table, a work the artist produced in the early 1970s, the period of his maturity.
The subjects that Tetsis chose to portray, landscapes or indoor spaces, were merely incentives. Objects, furniture, fruit, surfaces and exteriors, were chosen on the basis of volume and colour; light subsequently transformed them into art.
After completing in the 1960s different series of works focusing on Athens, mostly the neighbourhood around his studio and natures mortes, as well as studies on form, he settled on a particular balance between light and his passion for colour. In his mature period, he reached a point where gaze painting, namely the unexpected changes caused by the relentless Greek light, co-exists with colour painting, which defines the clarity and intensity of colour shades.
< 43 / 50 > CULTURE SPECIAL • ART NETWORK
Panayiotis Tetsis Pomegranate on the table, 1970-75 Oil on canvas 110x150 cm.
This balance can easily be traced in the painting Pomegranate on the table. Tetsis decided to portray a simple table, with a large pomegranate on top, which is surrounded by chairs that are painted in intense blue.
This is the work’s subject, namely the incentive, the reason prompting the artist to paint. The finished the painting is a colourful universe, where intense blue and its variations, as well as shades of dark green and yellowish ochre, prevail. The light, which is the motive, takes over the painting from the top right and disrupts the colour balance. Light turns into colour, so there are surfaces featuring a single colour (the table), elements whose colour is the result of unexpected compositions of colour shades (the chairs), volume that only exists for its own sake (the pomegranate) and the light that changes on every surface available (the wall, the window, the floor). Tetsis has taken many liberties with this particular painting, but it is mostly his violent, expressive brushstrokes, and the successive coats of paint they have added everywhere, which have, at the same time, created a calm and transparent atmosphere.
< 44 / 50 > CULTURE SPECIAL • ART NETWORK
PANAYIOTIS TETSIS CURRICULUM VITAE (Hydra 1925 – Athens 2016) P anayiotis Tetsis was born in 1925 in Hydra, where he spent his childhood and his early adolescence. In 1937, he moved to Piraeus together with his family. He took his first painting classes in 1940, with German artist Klaus Vrieslander and went on to study at the Athens School of Fine Arts under Konstantinos Parthenis, from 1944 through 1949. In 1951, replacing Errikos Frantziskakis, he taught Art at the Gymnasium of the Makris School, where Yannis S. Costopoulos was one of his students. He continued his teaching career as a supervisor at the National Technical University of Athens, in freehand drawing, under Nikos Hadjikyriakos-Ghika and then studied at the École des Beaux Arts in Paris (1953-56), with a scholarship from the State Scholarships Foundation (IKY). Upon returning to Greece, he settled in Athens and spent his free time between Sifnos and Hydra. He taught at the Designers Department of the Athens Technology Group (Athinaikos Technologikos Omilos) between 1959 and 1962 and was co-founder and teacher at the Vakalo School, along with Eleni Vakalo, Assadour Baharian and Frantzis Frantzeskakis. In 1976, he was appointed Professor at the Athens School of Fine Art, where he taught until 1991 and was elected Dean in 1989. In 1993, he became a regular member of the Academy of Athens and in 1999 he was awarded the Order of the Phoenix. In 2016 he donated approximately 210 of his works to the National Gallery, and gave them permission to sell 20% of these works in order to cover other needs, especially to enrich their collections by purchasing works of other artists.His painting features post-modern and abstract elements, while remaining figurative. He held more than 90 solo exhibitions and participated in many group exhibitions, in Greece and abroad. He wrote and published four books as well as articles in the Press. He passed away in Athens, in 2016.
< 45 / 50 > CULTURE SPECIAL • NUMISMATIC COLLECTION
Frame at the Lefkada Branch (684)
Prefecture of Lefkada Leukas
he first settlers of the island of Leukas date to the Neolithic times. In 640 BC, a thousand Corinthians under Gorgus, son of Cypselus, T built the city of Leukas at the northeastern part of the island, the Isthmus, which they dug up before building a bridge. Excavations have uncovered part of the walls of the acropolis and the city, the harbor dock and the theatre. The temple of Apollo, where poet Sappho reportedly committed suicide by jumping into the sea, was further south. During the Corcyra events, Leukas sided with its mother-city Corinth and in 373 BC assisted the Spartan fleet against Corcyra. During the Hellenistic period, it came under the control of Cassander, Agathocles and then Pyrrhus, until it became a member of the Acarnanian League. After the battle of Actium, Augustus forced the residents of Leukas to settle in the newly-founded Nicopolis. The first silver coins issued by Leukas feature the types of Corinth, namely Pegasus and the head of goddess Athena, with the initial of the island’s name, the letter “Λ”, engraved on the obverse. Later on, the island produced coins with new iconographic types, inspired by its religious tradition and history. The statue of Aphrodite Aeneias, who was worshiped on the island, with her attributes, the deer and the dove, were depicted on the obverse, while a ship’s prow, a reference to the naval prowess of Leukas, was depicted on the reverse.
< 46 / 50 > CULTURE SPECIAL • PORTRAITS FROM THE BANK’S HISTORY
Panos J. Costopoulos (1891-1965)
Photograph of Panos J. Costopoulos Alpha Bank Historical Archives, Photographic Archive
Executive Director of the Banque de Crédit Commercial Hellénique and Member of its Board of Directors, from 1928 through 1934.
He was born in Kalamata in 1891 and was the second son of John F. Costopoulos. He completed his schooling in his hometown and then went straight to Marseille, to study commerce and accounting at the École Supérieure de Commerce. After the end of his studies, he went to Manchester to gain practical experience at one of the correspondents of the J.F. Costopoulos commercial firm.
Upon his return to Greece, he settled in Kalamata and became involved with his father’s business. However, after the outbreak of the Balkan Wars, he participated in the Greek army’s expeditions against the Bulgarian troops. He also received an honorary mention for his contribution in the battlefield. The general euphoria that resulted from the victories in the Balkan Wars was followed by the outbreak of the First World War, where Panos Costopoulos was enlisted in the army twice.
In early 1918, following the death of his father, he had no choice but to become exclusively involved with the family’s commercial business. Shortly afterwards, he married Ioanna Stassinopoulou, the daughter of prominent Kalamata businessman Konstantinos
< 47 / 50 > CULTURE SPECIAL • PORTRAITS FROM THE BANK’S HISTORY
Stassinopoulos, with whom he had two children, Fotis and Eustathia. The Stassinopoulos family had a rich business background: they were involved in the silk industry as well as the olive oil and olive industry, they were hotel owners and founders of the Kalamata tramway company, while they also owned the “Evangelistria” Mills.
From 1920 through 1924, Panos Costopoulos had a leading role in the activities of the Bank of Kalamata, as a Member of the Board of Directors as well as Associate Board Member. Upon the foundation of the Banque de Crédit Commercial Hellénique, he became Executive Director of the Board of Directors, with the Peloponnese Branches under his supervision, while for a short period of time he was also Manager of the Branch of Kalamata. In 1928, he was elected Member of the Board of Directors of the Banque de Crédit Commercial Hellénique, a position he maintained until 1934. In addition, in 1928 he was appointed Vice Chairman of Costopoulos and Co, Spinning and Weaving Factory S.A.
Rare photograph of a Bank Branch exterior – probably from the Peloponnese Network – during the Interwar Period. Panos Costopoulos can be seen in the middle. Alpha Bank Historical Archives, Photographic Archive
In 1938, Panos Costopoulos was appointed unpaid – honorary Vice Consul at the Vice Consulate of Britain in Kalamata. Upon the outbreak of the Second World War and shortly before the German invasion, because of his position, he was forced to leave Greece, after destroying all the Vice Consulate documents in Kalamata. After spending a short period of time in South Africa, he finally settled in Egypt. In early October 1944, following the departure of the German troops from Greece, he returned to his homeland, initially to Athens and in March of the following year in Kalamata.
During his life, Panos Costopoulos was highly active in Kalamata’s local community and was also President of the Port Committee, the Kalamata Chamber of Commerce and Industry as well as the Popular Library of Kalamata. He passed away on January 16,
< 48 / 50 > GROUP COMPANIES
Alpha Bank Cyprus Ltd “Alpha Spend & Win” Promotional Activity
lpha Bank Cyprus Ltd launched an advertising campaign in September to promote “Alpha Spend & Win”, which enables A Alpha Bank Enter Mastercard, Alpha Bank Gold Enter Mastercard, Alpha Bank Business Mastercard, Alpha Bank Gold Mastercard and Alpha Bank CASHBACK Mastercard cardholders to take part in weekly draws and win many gifts, through purchases they make until December 31, 2018.
The campaign includes television, radio, online as well as outdoor advertisements, while the TV spot stars actor Vassilis Charalampopoulos.
In order to watch the TV spot, please click here.
< 49 / 50 > GROUP COMPANIES
Alpha Bank Albania SHA The Bank participated in Customer Service Week lpha Bank Albania SHA participated in the Alpha Bank Group activities for Customer Service Week, which took place from A October 1 through October 6, 2018.
Specifically, during Customer Service Week, the Bank offered all Alpha Bank Albania SHA cardholders 10% cash back, when they used their card to pay at restaurants equipped with the Bank’s POS terminals, across the country...... Alpha Bank Albania SHA supported the Tirana Marathon
lpha Bank Albania SHA was one of the main supporters of the Tirana Marathon, which took place for the third consecutive year, A on October 7, 2018. The Marathon is the most important sports event in the country and thousands of runners from Albania and other countries participate every year.
The Bank launched an awareness campaign on social media two weeks before the event, inviting runners to participate, while the Manager of the Alpha Bank Albania SHA Retail Banking Business Division Erjona Cela presented one of the awards. Overall, 30 of the Bank’s Employees participated in the 10km race of the Tirana Marathon......
Alpha Personal Loan Secured with Mortgage
lpha Bank Albania SHA launched a digital and an outdoor campaign, to promote its new A Alpha Personal Loan Secured with Mortgage.
The campaign highlighted the product’s benefits, such as the high amount of lending, which can go up to Euro 40,000 and further stressed that Customers can now satisfy all their needs and desires.
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