Advisory Roles Advisory Past and Present Work Family Education Current Hometown Brief in Life • • • • • • • • • • • • • • • PEOPLE

Four children Four Alka Wife, and Religious Vegetarians Member, Founding Society ofEthical Association AdvisoryBoard, Member, AnimalRightsHall Fame of Worker,Catholic 1990 CommunityMember, Dorothy Day 1996 PETA, Campaign, International VP of Grassroots For (Teach America), 2009 Teacher, BaltimoreCity PublicSchools Sanctuary, 2011 ofPolicyDirector & Advocacy, Farm Co 2019 Fellow, TED Food InstituteGood Co GeorgetownJD, University Center Law Johns MA, UniversityHopkins BA, Grinnell College H : - - istory founder, New Crop Capital, 2015 & founder ExecutiveDirector, The Residence

: West IN Lafayette, RESEARCH SERVICE :

u EXECUTIVE DIRECTOR, GOOD FOOD INSTITUTE BRUCE FRIEDRICH Chandna

:

Board Memberships Memberships Board : - Christian Vegetarian Washington, D.C. Washington, 15

,forworks

(GFI) - 96 - 2009

, 2015

- 11

PETA - present

and

and Beliefs Cites Approach meat” “clean promote entrepreneurs, investors, and scientists Currently convenes alternatives. meat developing career in vegan activism before pivoting to L QuickSummary

• • • • • • • • • • ongtime

responsible stewardshipresponsible ofcreationGod’s Strongly toadheres faith;from believes Deeply alternatives activismbrash Cites most the effectiveways to othersbenefit evidenceempirical and reasoning todetermine Adopts EA climate change climate meat and alternatives me as a andprocess recentsees with meatefforts clean exacerbated traditionalmeat by production climate changeViews a global as emergency through plant conventional ag companiesconventionalag help ”clean promote meat welfare, animal pioneeredhashe initiatives to work Rooting in environmental asactivism catalystchang for entrepreneurialstrateg Founded Good the Food Institute numerous arrests r staunchlyagainst ofuseanim reputation Earned as a prolifi Christian argumentsfor welfare animal impact ofthe industrial farming climate,on inefficienciesofcycling crops through animals Became

c esulting in esulting oncern Effective Altruism (EA)

r ed ooted in Christianooted in

EA EA anima

- fundstart held beliefs about animal welfare

animal rights animal activistreading after about and Motivations as driver as behind his a bout

philosophythat promotes using

highly publicizedprotests and andimpetus the for starting GFI l rights advocate - based eating

to to

c

- limate pragmaticdevelopment of ups thatups actas alternatives to

God’s idealGod’s isnon and what believeshe tobe , ”

plant y;cites lack inof progress f plant c aith on hange

- based c PETA activist

ing approach ing transitionfrom - al products, al ans toans curtail based based meat

stewardship and who began his

a

(GFI) nimal nimal

meat, meat, - violence

to to

inshiftto

w derive and

elfare,

and and

meat meat ,

1

BRUCE FRIEDRICH EXECUTIVE DIRECTOR, GOOD FOOD INSTITUTE

Policy Positions and Areas of Focus Ag-Gag Laws – Opposes restrictions against Focused on defending rights of animals and ag industry whistleblowers advancing policies promoting less meat • Argues that laws prohibiting undercover consumption investigations into ag industry were an

unconstitutional restriction of speech Industrial Meat Production – Longtime • Seeks more transparency in agriculture advocate of reducing meat consumption due industry practices to many factors, including ethics and climate • Lobbied heavily against proposed laws in • Concerned about industrial animal Arizona and secured veto from Governor agriculture creating antibiotic-resistant Doug Ducey in 2015 bacteria; advocates for halting industrial meat production using antibiotics • Advocates for replicating meat in a new way via “bio-mimic” meat produced by growing Core Communities meat from plants (clean meat) Ag Entrepreneurs and Investors – Contacts • Contends that clean meat removes need for from funding meat alternative start-ups antibiotics and reduces impact on climate • Founded New Crop Capital fund alongside while reducing cost investment manager Chris Kerr and managing trustee Nick Cooney Venture Capital Ag Startups – Started New • Ethan Brown, founder of Beyond Meat, Crop Capital to invest in disruptive ag ideas received funding from his capital fund • Shifted focus from animal welfare activism to • Invested in Memphis Meats and connected market-based incentives for reducing meat with co-founders Dr. Uma Valeti and Dr. consumption, citing lack of progress through Nicholas Geneovese prior activism • Former GM CEO Jack Welch was an initial • Believes factory farm market should be GFI funder disrupted, by investing in entrepreneurs • Josh Balk, co-founder of food tech company whose products/services replace foods Hampton Creek, serves on GFI’s advisory derived from conventional animal agriculture board • Fund invested in companies like Beyond Meat, which has gained national prominence Animal Rights & Vegan Advocacy Community creating plant-based meat – Contacts from career as public face of animal rights advocacy Animal Welfare & the USDA – Scholarly • Co-authored book on clean protein with writing criticizes USDA’s enforcement of wellness activist and vegan Kathy Freston animal welfare compliance • Close with PETA President Ingrid Newkirk • Argued that USDA does not do enough to from working as VP for the organization protect animals and pressed that it needs to • Wife, Dr. Alka Chandna, is currently PETA’s use its statutory authority to protect poultry Senior Laboratory Oversight Specialist from slaughter • Stefanie Wilson, attorney who worked with • Critical of the under-enforcement of the Animal Legal Defense Fund, co-authored law Humane Methods of Livestock Slaughter Act review articles on animal welfare

1

PEOPLE RESEARCH SERVICE 2

BRUCE FRIEDRICH EXECUTIVE DIRECTOR, GOOD FOOD INSTITUTE

u

Core Communities Cont. Media Appearances Christian Vegetarians – Motivation for eating Favors mix of traditional and new media to talk less meat rooted partially in his Christian about clean meat and sustainable agriculture faith • Andrew Linzey’s book about Christianity and Print/Online – Talks often about the global the rights of animals inspired him to dedicate threat of associated with animal-based meat life to veganism • I24 – Take30: Interviewed about UN report on • Founding member of Society of Ethical and biodiversity and the growing global food threat, Religious Vegetarians alongside founder February 2019 Nathan Braun and other advisors including • AgFunderNews: Interviewed about alternative Roberta Kalechofsky and Keith protein startups and the founding of GFI. December 2016 Selected Publications Editorial – Often uses platforms to advocate Podcast/Radio – Discusses the process and and educate about meat alternatives benefits of plant-based meat • “Is in vitro meat the new in vitro fertilization?” • TED: Discussed plant and cell-based products Los Angeles Times, July 2018 that present an alternative to meat, April 2019 • “Free speech and soy milk,” The • Eat for the Planet Podcast: Interview with Nil Washington Post, February 2017 Zacharias about consumer perception of clean • “Nerds Over Cattle: How Food Technology meat, and a more sustainable food system, Will Save the World,” Wired, October 2016 July 2018

Academic Articles– Typically writes articles Speaking Engagements critical of ag industry Often speaks about advocacy in animal rights • ”Coming Home to Roost: How the Chicken and debates the ethics of eating meat Industry Hurts Chickens, Humans, and the Environment,” Animal Law Review, 2016 Conferences • “When the Regulators Refuse to Regulate: • Spoke at Effective Altruism Global conference Pervasive USDA Underenforcement of the about optimism of plant-based meat and clean Humane Slaughter Act,” Georgetown Law meat revolution and his personal career Journal, October 2015 journey, October 2018

Financial Donations Academic Institutions th Donates occasionally to Democratic • Spoke at 9 Annual Animals and the Kingdom candidates of God lecture at Calvin University about diet as an invocation of Christ, March 2016 Federal – Donates largely to nationally • Debate participant at Stanford University with prominent Democrats Whole Foods CEO John Mackey on the ethics • $100 – Cory Booker, 2019 of eating meat, February 2016 • $100 – Warren for President, 2019 • Speak at Princeton University about how • $100 – Dibble for Congress, 2017 eating meat is unethical, 2010 • $100 – Hillary for America, 2016 • Speaker at Harvard College Vegetarian • $100 – Friends of Jared Polis, 2013 Society about the negative impacts of eating • $250 – Nader for President, 2008 meat, 2009 • $750 – Dennis Kucinich, 2003-08

PEOPLE RESEARCH SERVICE

PEOPLE RESEARCH SERVICE 3

K

BRUCE FRIEDRICH EXECUTIVE DIRECTOR, GOOD FOOD INSTITUTE

Criticisms and Controversies Info From Formative Years Numerous arrests while working as an Active in advocacy since high school, but activist at PETA deeply held beliefs didn’t fully form until after college Throwing red paint at fashion show • Self-described policy wonk since high school, • Arrested and charged with criminal mischief who got his start in politics while volunteering and trespass in 2000 after he threw red paint for Sen. Paul Simon’s presidential campaign in at models during fashion show to protest fur 1987 • Initially focused on poverty, based on Profiles Others Have Written experience managing branch of global poverty Profiles have focused on his transition from network while in college activist to strategic investor • Became vegan for environmental and human rights reasons in 1987 after reading the book Nathaniel Popper: “This Animal Activist Used to “Diet for a Small Planet” and learning about the Get in Your Face. Now He’s Going After Your inefficiency of cycling crops through animals to Palate,” The New York Times, March 2019 feed humans • Focused on what prompted a change in • Became an animal rights activist after reading approach to his overall goal of reducing ”Christianity and the Rights of Animals” animal meat consumption teaching him that people should make kind choices rather than cruel ones

Family Background Raised in Norman, OK and ate meat until 1987 • • Grew up Lutheran and converted to Catholicism while working and living in a homeless shelter • Father, Gustav William Friedrich, Ph.D., is a distinguished professor and former Dean at Rutgers University • Mother, Erena Rae Bakeberg Friedrich, was an art director and graphic designer • Married fellow PETA activist Dr. Alka Chandna • Contestant on 2004 political reality TV show “American Candidate”

PEOPLE RESEARCH SERVICE 4