Philip Gorrivan DESIGN FOCUS
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AREATHE OFFICIAL PUBLICATION OF THE ORIENTAL RUG IMPORTERS ASSOCIATION, INC. FALL 2017 FALL DESIGN FOCUS Philip Gorrivan amici ad winter 2016.qxp_Layout 1 11/27/16 11:37 AM Page 1 INTRODUCING THE CLUSONE COLLECTION AN EXCLUSIVE FINE WOOL CARPET PRODUCTION N e w J e r s e y D e l h i S h a n g h a i D u b a i M e l b o u r n e Invite your customers to experience island-inspired living at its fi nest through the refi ned yet casual Tommy Bahama area rug collection. HIGH POINT | IHFC G276 | OWRUGS.COM/ Tommy AreaMag_OW_FULL_TOMMY_Aug2017.indd 1 8/7/17 2:58 PM January 28 - February 1, 2018 Save the Date at LasVegasMarket.com The Heirloom Collection. Make home a haven. HIGH POINT SHOWROOM, IHFC D-320 fall 2017.qxp_001 FALL 2006.qxd 8/30/17 10:52 AM Page 6 From the President’s Desk Dear Colleagues, Is it only me? Or does time fly so fast that it cluded our annual summer markets in Atlanta and seems only yesterday that I was nominated to Las Vegas. Again, the ORIA works to promote become president of the ORIA. They say that and facilitate participation in these important when you enjoy what you do, time passes quick- events through this magazine and the ORIA web- ly, and I certainly can say that site. Although the industry and that’s what I’ve experienced as our businesses have changed president of this remarkable dramatically—especially over organization. the past decade—these markets The ORIA continues to continue to play an important work vigorously on issues role in keeping communication important to our industry and open and our product fresh and the list of their accomplishments relevant to new, younger buyers continues to grow. For example, and more diverse channels of over the past few months, I’ve distribution. We hope you all had the opportunity to meet plan to attend the upcoming fall with officials from the CEPC markets, including the always (Carpet Export Promotion Council of India), the important High Point Market in October. PCMEA (Pakistan Carpet Manufacturing and Lastly, I would like to convey my deepest Exporting Association) and the IHIB (Istanbul condolences to our Executive Director Lucille Carpet Exporters Association) to discuss ways in Laufer on the passing of her beloved mother. which we can work together to promote the rug May she rest in peace. trade to our mutual benefit. Wishing you a prosperous, successful and Closer to home, ORIA members just con- healthy fall selling season, Ramin Kalaty President - Oriental Rug Importers Association, Inc. 6 Fall 2017 fall 2017 for Chad.qxp_001 FALL 2006.qxd 8/25/17 8:32 AM Page 7 AREA Fall 2017 Published by the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org President Ramin Kalaty Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Hari Tummala Executive Director Lucille Laufer AREA Advisory Reza Momeni, Chrm. Committee Dennis Dilmaghani Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Carol Milano Contributing Author Ellyne Raeuber Contributing Author Alix Perrachon 22 Production Artistic Color Graphics 6 From the President’s Desk 42 Calendar 10 In the News 42 Index to Advertisers 11 New & Antique Product Gallery 44 Directory 16 From HQ: Protecting Your Brand Cover: A gallery rug featuring an Art-Deco-inspired pattern with floral and animal figures makes a dramatic statement in this Fifth 18 Market Review: Atlanta July 2017 Avenue, Manhattan hall, drawing the visitor into the adjoining living room. Courtesy of Philip Gorrivan Design. Photography by Read McKendree 22 Design Focus: Philip Gorrivan ”No Interior’s Complete Without A Rug” Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any 30 Merchandising form without the express written consent of the Oriental Rug Importers Association, Inc. Community Events: A Win-Win Subscription price (for the trade only) is $30 for one year and History & Heritage $40 for two years in the United States. In Canada and Mexico 34 the price is $35 for one year. The price for all other countries Millefleur Designs: Flowering Through The Centuries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue. AREA 7 Your resource for fine hand-woven rugs 3901 Liberty Avenue North Bergen, New Jersey 07047 tel (201) 863-8888 • fax (201) 863-8898 [email protected] • www.teppteamusa.com AWARD WINNING DESIGN, EXCEPTIONAL STYLE HIGH POINT MARKET G-382 OCTOBER 14-18 MOMENI.COM/JULIET fall 2017 for Chad.qxp_001 FALL 2006.qxd 8/25/17 8:32 AM Page 10 In The News PRODUCT CAPEL RUGS introduced three fashion-forward col- some of the company’s most popular high-end hand- lections at the recent summer markets, generating knotted rugs. The new bespoke pillow collection is strong placement among retailers: Laramie, a contem- the second series of accent pillows the company has porary-casual collection of leather patchwork rugs; produced, the first being flatweave Soumak pillows Avanti, an innovative transitional offering with tribal first introduced in 2015. In recent years, not only has influences; and Peyton, a nature-inspired hand tufted Kalaty adopted a more modern approach to product design. In addition, the company featured an assort- design but the company has also implemented a new ment of well-received designs introduced at the April corporate brand image evident in its newly remodeled High Point Market that were new to many Atlanta and website and in the clean graphics direction of its 440- Las Vegas buyers. To encourage retailers to visit its page comprehensive Kalaty catalog. showrooms, Capel Rugs offered several special pro- motions, including a 20% discount on the purchase of NOURISON is exploring space trends by introducing three or more new rugs sized 5’ x 8’ or larger. In addi- One-of-a-Kind galaxy-inspired area rugs. Space tion, customers placing qualifying orders on both new trends are making their way from sci-fi movies to and existing models also had an opportunity to pop a home decor, in the form of area rugs, mirrors, lighting balloon for a cash reward of up to $100. and art prints. These One-of-a-Kind rugs have a galactic feel, featuring 3D-like designs, shimmering JAIPUR LIVING has expanded their best-selling silk-like fibers and bold shades of blue, pink and red. Nikki Chu Home Collection of rugs, pillows, poufs Nourison has previously introduced the space theme and throws. The collection features transitional pat- with the Twilight Moon area rug (TWI17) and One-of- terns on a neutral base with more of a unisex versus a-Kind Odyssey rug. The space theme allows overly masculine or feminine vibe. As well, Jaipur Nourison to feature unique designs with depth, detail Living has introduced three new collections centered and texture that are truly out of this world. on Indoor-Outdoor and New Naturals. Jaipur Living's new collections embody the best of the bleached nat- SAMAD has introduced their first machine-made rug urals, elevated natural-fiber designs, and modern collection. Wilton-loomed and hand-finished, their multi-functional elements. These include a diverse new Nirvana Collection marries modern day technol- collection of 11 pieces by Nikki Chu featuring flat ogy with traditional handcraft and artistry. As a coun- weaves that are made with washable, durable fibers terpart to Samad’s high-end selection, Nirvana offers making them perfect for busy families or ardent enter- a moderately priced alternative, made from high qual- tainers both inside and outside the home. The natural ity wool and bamboo silk then washed and sheared yet eye-catching rugs pair perfectly with casual furni- completely by hand. Through reviving the 500-year ture or bold pops of color from pillows or throws. tradition of Oushak carpet making, the company is excited to present a new line of rugs that are both KALATY RUG CORPORATION has debuted four beautiful and durable. The Nirvana Collection is new high-end hand-knotted area rug collections as Wilton Loomed~Hand Finished in Oushak, Turkey. well as adding new designs to existing collections. They are fully programmed in sizes 2’ x 3’ to 9’ x 12’ They have also launched a new collection of bespoke with certain designs also available in 10’ x 14’ and 12’ hand-knotted decorative pillows based on motifs from x 15’ sizes. For more, see page 11. 10 Fall 2017 fall 2017 for Chad.qxp_001 FALL 2006.qxd 8/25/17 8:32 AM Page 11 New Product Gallery Loloi will feature dramatic new designs for October High Point including: FAR RIGHT: Power loomed in Turkey of polypropylene and polyester, Millenium is not only durable and easy to care for, but boasts the appearance of being a more fine rug made by hand. The traditional details, luster of colors, and unbeatable price point establish the value of this collection. NEAR RIGHT: Hooked in India of 100% wool, the Remy Collection is designed to make a big impact in small spaces. Available in 3 foot rounds and accentuated by playful tassels, each piece offers an instant style upgrade for entryways, kitchens, laundry rooms, and bathrooms alike. LOWER RIGHT: Timeless and classic, the Loren Collection offers vintage hand-knotted looks at an affordable price. Created in Turkey using the most advanced rug-making technology, these printed designs provide a textured effect by portraying every single individual knot on a soft polyester base.