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AREA Summer 2018

ECLIPSE COLLECTION

A NEW GENERATION OF DESIGNS

ATLANTA LAS VEGAS JULY 11 - 15, 2018 JULY 29 - AUGUST 2, 2018 AMERICASMART 4-G-14 WORLD MARKET CENTER, B455 (CLOSED JULY 14) kalaty.com MOMENI A TRADITION OF QUALITY

same brand you love new look

atlanta market las vegas market July 10-16 July 29-August 2 B1, SHOWROOM 4-b2 showroom b-425

www.momeni.com Invite your customers to experience island-inspired living at its fi nest through the refi ned yet casual Tommy Bahama area rug collection.

FURNITURE AVAILABLE AT TBFURNITURE.COM

ATLANTA 3.A.2 | LAS VEGAS C395 | OWRUGS.COM/TOMMY

AreaMag_OW_FULL_TOMMY_May2018.indd 1 5/10/18 9:18 AM amici ad winter 2016.qxp_Layout 1 11/27/16 11:37 AM Page 1

INTRODUCING THE

CLUSONE COLLECTION

AN EXCLUSIVE FINE WOOL

CARPET PRODUCTION

N e w J e r s e y

D e l h i

S h a n g h a i

D u b a i

M e l b o u r n e The Vestige Collection.

It goes with anything. It elevates everything.

DALLAS WTC 506 | ATLANTA, BLDG #1, 4-D-2 | LAS VEGAS B-480 summer 2018 for chad.qxp_001 FALL 2006.qxd 6/1/18 9:40 AM Page 6

FROM THE PRESIDENT’S DESK

Dear Colleagues, the most impeccable and professional manner. In my Since assuming the position of president of ORIA opinion, this merger will benefit all exhibitors and about a year and a half ago, there has not been a sin- attendees alike. The officers of ORIA and I are look- gle news story with as profound an effect on our ing forward to a continued mutually beneficial rela- industry as the two most recently announced. tionship with the management of this new entity. By the time you read this, you will undoubtedly The other major news story impacting the rug have heard of the announced merger of International industry is the withdrawal by the US from the Iran Market Centers (IMC) and AmericasMart (AMC), agreement and re-establishment of an embargo on which will be completed in July or August of this Iranian products, including rugs and carpets. This year. This alone will have a major will go into effect as of August 6th, impact on our industry—I believe 2018. This is not the first time that for the good. such an embargo was imposed on Atlanta was the first market Iranian goods coming to the U.S. center to develop a trade show for We anticipate that while the Area Rugs. It reflects in its origins embargo will have an immediate the passion, vision and love of the negative affect on importers of late John Portman for our industry. Persian rugs, over time, we will see Over a 30 year period, in partner- more imports of rugs and carpets ship with the ORIA and leading from other manufacturing countries American importers, AMC grew to such as India, Pakistan, Turkey, be known as “the home of the Area Egypt and others that will compen- Rug Industry.” Under the leader- sate for any loss to our industry. ship of his son, Jeff Portman, and Ultimately, it should be business as his outstanding and professional staff at AMC, our usual. Meanwhile, we will, of course, continue to association has enjoyed a very special relationship hope that peace will be established and these sanc- that helped build our industry to what it is today. And tions lifted. all attendees have benefitted by the professionalism In other news, reports from the recent spring and hospitality extended during markets. We will High Point Market were positive with many always appreciate and be grateful to the Portman exhibitors enjoying strong market attendance and Family and AMC. sales. We are also approaching the important Summer This mutually beneficial relationship will now markets—starting with Atlanta’s AmericasMart in grow to include the Vegas and High Point Markets, mid-July, followed by the Las Vegas Market at the and we look forward to working closely with the end of July and The Rugshow@Javits in August—in newly combined IMC led by Bob Maricich. Indeed, which we urge you to participate. this could be described as ‘a match made in heaven.’ I would like to wish you all a happy summer and IMC’s credentials are well established, having man- success in the markets. aged both the Las Vegas and High Point markets in Regards, Ramin Kalaty President - Oriental Rug Importers Association, Inc.

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Summer  APublished byREA the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org

President Ramin Kalaty Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Hari Tummala Executive Director Lucille Laufer AREA Advisory Reza Momeni, Chrm. Committee Dennis Dilmaghani

Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Alix Perrachon Contributing Author Carol Milano 24 Contributing Author Ellyne Raeuber Production Artistic Color Graphics

6 From the President’s Desk 36 History & Heritage Treasures of the Victoria & Albert Museum 10 In the News 43 Calendar of Events 13 New & Antique Product Gallery 43 Index to Advertisers 24 Design Focus Matthew Patrick Smyth 44 Directory

32 Merchandising Cover: An Aubusson-woven carpet featuring a quatrefoil repeat in undulating shades of mocha and cream complements Burnishing Your Brand—On A Budget the hues in the walls and upholstered daybed and overhanding canopy. Photography by Peter Margonelli. Courtesy of Matthew Patrick Smyth Inc.

Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc.

Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue.

AREA7 HRI_intrigue_summermarket_AreaRIV4.qxp_Layout 15/18/1811:55AMPage

AtlantaVisit Showroom our new Las Vegas | World Market Center, Building B - Suite B433 | July 29 - August 2, 2018 Intrigue Collection Atlanta | AmericasMart, Building 1 - Suite 4-D-1 | July 11 - 15, 2018 Harounian Rugs International w.rrg.o [email protected] | 800-682-3330 | [email protected] www.hrirugs.com Atlanta High Point Las Vegas New York LAS VEGAS MARKET NEW SHOWROOM B360 SUMMER MARKET JUL 29-AUG 2, 2018

For 92 years, the Couristan brand has been revered as an icon of style and quality for its exquisite area rugs, residential carpeting and custom floor covering fashions. Come see our latest fashion trends in our NEW Showroom!

WALL-TO-WALL CARPETING | AREA RUGS ROLL RUNNERS | CUSTOM RUGS

couristan.com | 800.223.6186 summer 2018 for chad.qxp_001 FALL 2006.qxd 5/23/18 11:17 AM Page 10

IN THE NEWS

ORITOP HOSTS HANDMADE RUG SYMPOSIUM IN VIENNA By Alix G. Perrachon

Members of the European rug trade attended “The clothing and recycling as evidenced by businesses Handmade Rug Symposium” in Vienna on April 6-7 cropping up in these sectors. As Millennials eventual- on Austria Auction Company’s premises at the 18th ly become more established with families and homes century Palais Breuner. Organized by Oritop’s vener- of their own, they will begin to appreciate the critical able Fritz Langauer and his team, the conference’s importance of furnishing their homes with healthier objective was to focus on various aspects of the furnishings alternatives. changing dynamics of today’s handmade rug market. My fellow speakers—including European As one of the speakers, I focused on current importers and market experts, and U.S. dealer Rob global interior design trends and the evolving role of Leahy of Fine Rugs in Charleston—addressed various the interior design trade in the handmade rug market. facets of the handmade rug industry ranging from the While only a decade or so ago, European and U.S. drastic changes incurred by the significant rise of decorative rug tastes differed, they are essentially uni- online sales to production conditions in countries of versal today thanks to globalization. I urged the hand- origin such as Nepal and to the current decreased made rug industry to gear its marketing strategy interest in handmade rugs on the international stage. toward the Millennial generation given the demo- An all-day workshop on vegetable dyes took place on graphic shift away from aging baby boomer buyers. I April 7th conducted by Michael Bischof followed by emphasized the acute need for an industry-wide cam- an auction of antique rugs, weavings, and textiles. paign to generate awareness of handmade rugs’ sus- For me, this was the most engaging rug sym- tainable properties vs. machine-made carpets.’ posium I’ve ever attended. Thanks to a thoroughly While Millennial purchasing habits currently engaged audience, the discussion was active, if not lean toward the immediate, cheap, and disposable, passionate at times. The question remains: How do we interestingly there is also a growing trend among move forward to best communicate the merits of those passionate about all things organic from food to handmade decorative rugs in the digital age?

The speakers at the Oritop symposium from left to right: Fritz Langauer (Oritop), Tim Steinert (Carpet XL magazine) Alix Perrachon, Peter Fliegner (Care & Fair), and Rob Leahy (Fine Rugs of Charleston).

10 Summer  ta m ar ian

pictured: opus coast mu·sic /ˈmyoozik/noun

1. an art that expresses ideas and emotions in significant forms through the elements of rhythm, melody, harmony, and color.

www.tamarian.com summer 2018 for chad.qxp_001 FALL 2006.qxd 5/23/18 11:17 AM Page 12

IN THE NEWS

product EBISONS HAROUNIAN IMPORTS will be show- NEMAN INTERNATIONAL has many new offer- casing a wide array of new introductions in their ings in time for the upcoming Atlanta International Manhattan showroom during the summer selling sea- Rug Market. Some include these traditional Ersari son. These will include additions to their Elegance, and Hashlou designs originated from traditional car- Hamptons, Kabul and Treasures Collections. pets woven in North Eastern part of Afghanistan. “Additionally, our Harounian Modern Division has This Vintage and Nomadic reproduction is been quite busy creating new designs and textures in made of the finest Hand Spun Wool. The construction contemporary motifs in our Chelsea, Ferns, Ganga, is very consistent made in low pile and very tight and Tribeca and Turbo Collections,” stated Michael fine weave. Available in two different color schemes, Harounian of Ebisons. the first features antique subdued colors while the sec- All new introductions are available on a pro- ond is more vibrant with a lively sheen. Sizes vary gram basis with sizes ranging from 4’x6’ to 12’x 18’ from 2x3 up to 12x15, runners, square, and kalegies. in a variety of color palettes. Pre-qualified purchases Frequent new shipments of the company's complete will ship free during promotion periods. Please con- inventory are arriving for immediate availability. tact Ebisons Harounian Imports for additional details. In other company news, Neman has launched a new state-of-the-art website. Make sure to visit KAS will introduce a range of new collections at nemanintl.com. Visit Neman during the Atlanta upcoming summer markets. These include: Arte, fea- International Area Rug Market, July 11-15, show- turing boldly designed pieces crafted in a unique room 3-E-15. Visit www.nemanintl.com or call 201- palette with trendy paint-dripping effects and layered 590-0000 for more details. designs. Arte is machine-woven of silky polypropy- lene in Turkey and has a low pile height of 1/8". noteworthy Also new, Papillon is trendy, bold and ele- NOURISON donated product to vignettes for Francis gant all wrapped up in one package. A nod to histori- Interiors and Saudah Saleem Interiors at Housing cal elegance and drama, each of these rugs is beautiful Works’ 14th Annual Design on a Dime benefit in New in its own way with the combination of a vibrant color York City. The benefit presented 68 one-of-a-kind palette against trendy transitional styles. These rugs vignettes curated by over 70 top interior designers on are sure to be show-stoppers, conversation starters April 26-28th at the Metropolitan Pavilion. Guests and so much more. Papillon is machine woven in had the opportunity to shop the vignettes filled with Turkey of polypropylene with fringe and has a low furniture, homewares, art, and more at 50-80% off profile of 1/4". retail prices. Reflections, another new group offers vibrant For the fifth year in a row, Design on a Dime watercolor effects in a gorgeous textured pile across has raised over one million dollars towards the mis- floral and transitional looks. It’s machine-woven in sion to end AIDS and homelessness. Proceeds from Belgium of Polypropylene Frisée Yarn with a ½” Design on a Dime fund Housing Works’ groundbreak- plush pile height. ing programs and lifesaving services for New Yorkers These exciting new collections—and more— living with HIV/AIDS including housing, healthcare, will be on display in the company’s showrooms and a supportive community. throughout the important upcoming markets.

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NEW PRODUCTS GALLERY

New from Nourison’s Silk Shadows Collection are two new designs, hand knotted from New Zealand wool and silk-like bamboo fibers. FAR RIGHT: SHA18 Grey Blue. A subtle yet surprisingly complex design plays out in the frosty blue and grey colors. The silky high-low pile and softly striated colors inspire images of the glittering beauty of a winter landscape. RIGHT SHA17 Sand. Deep grey abstracts roll like clouds across the beige and cream surface. This contemporary rug is hand carved and hued to create eye-catching contrasts that still fit into any décor. NOURISON nourison.com

From Neman International’s Tribal Collection two exquisite traditional designs. FAR LEFT Handmade in Afghanistan of 100% wool, this classic Mahal is offered in two palettes—rust/navy and navy/rust and available in a wide range of sizes from 5x7 to 9x12. LEFT Handknotted in Afghanistan, this beautifully balanced Sultanabad design in a light blue/rust palette is available in sizes from 6x9 to 10x14. NEMAN INTERNATIONAL nemanintl.com

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IN THE NEWS

trends COURISTAN has issued its first-ever Trend Report. in this year's catalog,” said Cameron Capel, president According to Marlys Giordano, company Creative - sales and marketing. “Our colors and styles are suit- Director, inspiration comes from every corner of the able for traditional and contemporary tastes alike, and world. For 2018, it’s all about incorporating color, the catalog really captures that.” global-inspired prints and recycled materials to pro- Capel’s new catalog is now being mailed to vide a sense of well-traveled, trend-aligned design for dealers nationwide. To request a copy, call 800-334- the home. 3711 or email [email protected]. A digital version of In the report, Giordano identifies five key the catalog also is available online at trends that have inspired many of Couristan’s new https://issuu.com/capelrugsinc./docs/capel_rugs_201 area rug collections, introduced at AmericasMart in 8_catalog. Atlanta in early January, and further showcased dur- ing the Las Vegas Market. Two area rugs inspired by LOLOI announces it has released its 2018 catalog, these trends recently received Magnificent Carpet with 674 pages featuring product photography and Awards for Best Design in the Hand Knotted/Flat descriptions, rug care information, and striking room Weave category (Karuna design from the newly intro- duced Om Collection), as well as the Outdoor catego- ry (Toluca in Iris from the Xanadu Collection). In addition, variations of these trends will be utilized across a newly developed offshoot—Couristan Rug Studio—set to launch later this year. To book a meeting to review Couristan’s 2018 trends email Larry Mahurter at [email protected]. catalogs CAPEL RUGS has published the latest edition of its annual catalog, an settings that illustrate Loloi products in situ. New to inspiring 172- the catalog, this year’s volume also includes inspiring page lookbook stories titled ‘Inside my Home,’ highlighting the that beautifully homes and interior design philosophies of young tal- highlights Color ents, Tara Mayer, Sarah Breer and Tariq Dixon. Through Capel. The 2018 catalog is available in print form “We’re thrilled for upon request, but can also be found online at people to see the https://issuu.com/loloi. In addition to full descriptions full gamut of and vivid photography, the annual catalog includes Capel rug options tips for cleaning, a feature on their one-of-a-kind col- and to especially lection, a dealer FAQ and information on Loloi’s sam- emphasize color ple rack display.

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NEW PRODUCTS GALLERY

New from Tamarian... TOP LEFT One of the more popular rugs shown at the Spring 2018 High Point Market, Turkat (80% Tibetan wool/20% silk) in the “Glacial Sky” palette has all the grey, cream, and blue tones designers are seeking in a widely appealing transitional pattern. CENTER The Irezumi design in 100% Tibetan wool continues its hit parade with an inky blue palette set against creams and greys in the textured “Phoenix Weave,” a patented knot exclusive to Tamarian. LOWER LEFT The unique tex- ture of Tamarian’s Phoenix Weave lends movement to Liner, a simple linear pattern in 100% Tibetan wool allowing both subtlety and personality. Plenty of negative field in a soft cream sets off the accent tones in grey, carmel, and several hues of burnt orange. All three are available in standard rug sizes up to 13x18 and near limitless custom options. TAMARIAN tamarian.com

TOP RIGHT Both timeless and modern, Loloi’s new Idris Collection is meticulously hand-knotted in India of viscose and wool. The tonal series features an elevated texture, accentuating the pattern in every piece. CENTER Power-loomed in Turkey of 100% polypropylene, the Silvia Collection transforms interiors with rich, jewel-toned hues, accentuated by a ribbed texture that feels remarkably soft underfoot. Even better, the pile doesn’t shed, and is exception- ally durable—perfect for the busiest rooms. Designed by Justina Blakeney for Loloi. LOWER RIGHT Inspired by tile patterns and geometric shapes, the Artesia Collection is hand-tufted by skilled artisans in India of wool and viscose. The neutral palette is offset by strong, angular designs and a subtle sheen that immediately bring depth and interest to each piece. Crafted by Loloi for ED Ellen DeGeneres. LOLOI loloi.com

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IN THE NEWS

major announcements from ORIA HQ ating the world’s largest permanent mart operator for SANCTIONS on Iranian Carpets are set to be reim- furniture, home decor, rug, gift and apparel. The indi- posed. President Trump announced on May 8th his vidual Markets and their respective venues will con- decision to cease the United States’ participation in tinue to operate under existing names and branding. the Joint Comprehensive Plan of Action (JCPOA), IMC and AmericasMart will bring together the best and to begin reimposing, following a wind-down peri- practices, technology, and personnel from both firms od, the U.S. nuclear-related sanctions that were lifted to create premier B2B Market experiences across to effectuate the JCPOA sanctions relief. In conjunc- more than 20 annual events. tion with this announcement, the President issued a Robert Maricich, the current Chief Executive National Security Presidential Memorandum (NSPM) Officer of IMC, will become Chief Executive Officer directing the Secretary of State and the Secretary of of the combined entity. The transaction is expected to the Treasury to prepare immediately for the re-impo- close in third quarter of 2018. sition of all of the U.S. sanctions lifted or waived in connection with the JCPOA, to be accomplished as branding expeditiously as possible. As such, sanctions are MOMENI announced a corporate rebranding to its being reimposed on Iranian origin carpets entering the logo, emphasizing its identity as a company that hon- United States. ors its roots while The importation into the United States of embracing its evolution Iranian-origin carpets and foodstuffs and certain relat- into a 21st century orga- ed financial transactions pursuant to general licenses nization. Reza Momeni, under the Iranian Transactions and Sanctions CEO, observed, “In an Regulations must be wound down and completed by effort to rebrand the logo August 6, 2018 when the embargo on carpets will be that Momeni has been so reinstated. Please refer to the U.S. Treasury well identified with for Department website or contact your Customs Broker many years, our main for additional information. goal is to reflect the journey of the company.” Explaining the elements of the design and INTERNATIONAL MARKET CENTERS and theory, design director Katy Repetto states, “Family AMERICASMART-ATLANTA, two best-in-class and quality is our core value. The new logo represents operators in the furniture, gift, home décor, rug and unity, and at the heart of it, an ‘M’ for the family apparel B2B industries, have entered into an agree- Momeni, not only biologically related, but the family ment to form the world’s largest owner and operator of employees and friendships. The style of the logo is of premier showroom space. Financial terms of the rooted in the romantic Persian manuscript style. The transaction were not disclosed. loops represent the knots of the rug. The symbolic fig- The combined corporate entity, which will ure eight that is intertwined throughout the design operate under the name “International Market represents our united mission to serve.” Centers,” will own and operate nearly 20 million The rebrand was unveiled in Momeni’s new square feet of permanent showroom space in Las showroom in High Point at a ribboncutting and launch Vegas (NV), High Point (NC), and Atlanta (GA) cre- party during the April market.

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NEW PRODUCTS GALLERY

New from Momeni: FAR LEFT From their Andes Collection, AND-5BLU. Handmade in India of 100% wool, this versatile flatweave features modulated shades of on-trend teal and grey in an updated tribal pattern. LEFT From their Cortland Collection, CRT-2GRY. Hand tufted of 100% wool in India, this tailored herringbone design brings the perfect accent to any decor. See these and other exciting introductions at the upcoming summer markets. MOMENI momeni.com

With a new series of sophisticated cutting-edge rugs, the intricately designed Nirvana Couture Collection takes Samad’s popular Nirvana line to the next level. Each Nirvana Couture rug is Wilton-loomed and hand-finished, marrying modern day technology with traditional hand- craft and artistry. Unlike inexpensive machine- made carpets produced from acrylic and polypropylene, the Nirvana Couture is a true product of nature, made from high quality wool and bamboo silk. Through reviving the 500-year tradition of Oushak carpet making, Nirvana Couture offers a more affordable alternative to our higher-end lines, while still remaining uncompromising in style and authenticity. SAMAD samad.com

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IN THE NEWS

markets

u ATLANTA International Home Seminar: Retail’s Best & Brightest. Moderated by Furnishings MARKET/Seminars Susan Dickenson, Editor-in-Chief and Thomas Lester, Assistant Editor of Home Accents Today. July 10-16, 2018 12:00 PM-1:00 PM Building 1, Floor 14, 14-D-9 The 2018 market will include an exciting lineup of educational events and entertainment. For a full, up- to-date list and details, visit www.americasmart.com. THURSDAY JULY 12, 2018 uSeminar: Exploring Retailer and Consumer Gift & DAILY, JULY 10- 16, 2018 Home Trends in 2018. Moderated by Mark Kiczalis of uCreative Commons Progressive Business Media Strategic Insights 9:00 AM-6:00 PM 12:00 PM-1:00 PM Building 2, Floor 10, Creative Commons, Space 1090 Building 1, Floor 14, 14-D-9 Enjoy a relaxing space with skyline views, cocktails and hospitality throughout the week of Market. uSeminar: Get Your Hustle On! Business Mogul Bethenny Frankel on Building a Successful Empire uSimply Southern Lounge (One Skinnygirl Margarita at a Time) 9:00 AM-6:00 PM 1:00 PM-2:00 PM Building 2, Floor 6, Space 620 Building 3, Floor 2, Main Stage Rest and recharge all week during Market and enjoy enhanced concession options. uMade to Merlot | Floor 15 Party 4:00 PM TUESDAY, JULY 10, 2018 Building 1, Floor 15, Select Showrooms uSeminar: Top Tactics for Building a Loyal Social Visit Building 1, Floor 15 for an afternoon of sips and Media Following.Presented by Crystal Vilkaitis, beats as showrooms host complimentary beverages, Retail Social Media Expert bites, giveaways and more. 12:00 PM-1:00 PM Building 1, Floor 14, 14-D-9

FRIDAY, JULY 13, 2018 WEDNESDAY JULY 11, 2018 uSeminar: Cultivating the Confidence, Courage and uMimosa Brunch on 11 at 11 Grit to Grow a Creative Business—An Intimate Q&A 11:00 AM with India Hicks and Nathan Turner. Building 2, Floor 11, Select Showrooms Moderated by Brittany Chevalier McIntyre of Luxe Interiors + Design Magazine. Featuring India Hicks uSeminar: 6 Steps to a Profitable Social Media and Nathan Turner. Strategy. Presented by Crystal Vilkaitis, Retail Social 11:00 AM-12:00 PM Media Expert Building 3, Floor 2, Main Stage 11:00 AM-12:00 PM Building 3, Floor 2, Main Stage

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IN THE NEWS

uSeminar: Navigate the World of DIY PR Like a SUNDAY, JULY 15, 2018 Superstar. Moderated by Jane Dagmi, Editor-in-Chief uThe Bloomie: Creative Commons Happy Hour of Designers Today. Featuring Amy Flurry, Author of Sponsored by Creative Co-Op Recipe for Press and Recipe for Press: Designer 4:00 PM Edition. Building 2, Floor 10, Creative Commons, Space 1090 12:00 PM-1:00 PM Enjoy your daily dose of craft cocktails in Creative Building 1, Floor 14, 14-D-9 Commons. Sunday brings the Creative Commons “Bloomie”—a pineapple coconut mojito. uShop the Show Soirée Sponsored by etúHOME by Europe 2 You, Rosy Rings, North American Country Home, Pendulux, ICON HONORS  Boho Luxe Home by SmithHonig, Hester & Cook, Thursday July  BIDK Home, Karen Alweill, Montes Doggett, : PM-: PM Accents De Ville, Mag Mile Lighting, Diana White & Building , Floor , Main Stage Associates, Business of Home by Editor at Large and REstyleSOURCE. Featuring Special Guest Keynote Arianna 4:00 PM Huffington, Founder of The Huffington Post, Building 1, Floor 10, Select Showrooms Founder and CEO of Thrive Global. Sponsored by Progressive Business Media and GHTA

SATURDAY JULY 14, 2018 Join us for the home and gift industry's most uSeminar: Shop the Show Panel with Today’s coveted recognition, celebrated on its most Tastemakers. Moderated by Dennis Scully, Business anticipated and important night. International of Home by Editor At Large Contributing Editor. tastemaker Arianna Huffington will take the 11:00 AM-12:00 PM stage in an exclusive keynote presentation to Building 3, Floor 2, Main Stage mark the professional achievements of the ICON HONORS winners. uSeminar: Top Trends 2018: Survival and Success in the Retail Renaissance. Presented by Tom Mirabile, KEYNOTE: Redefining Success: The Third SVP Global Trend & Design, Lifetime Brands Metric That Can Benefit Your Bottom Line 1:00 PM-2:00 PM Mounting evidence, both scientific and anecdo- Building 3, Floor 2, Main Stage tal, confirms that the practices that make us less stressed also make us more productive, and uTo The Nines | Floor 9 Party Huffington provides clear examples of how this 4:00 PM is not only good for families' and employees’ Building 1, Floor 9, Select Showrooms health, but good for a company’s bottom line.

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IN THE NEWS

markets their businesses, and at the same time, provides an important value-added benefit for Summer Market LAS VEGAS MARKET attendance,” said Karen Olson, senior vice president marketing, International Market Centers. July 29-August 2, 2018 The 2018 event kicks off on Sunday, July 29, at 10AM, with an inspiring address by keynote speak- Many exciting events are scheduled for the upcoming er Nolen Niu, an internationally recognized and market. These include AHEAD OF THE CURVE a award-winning American industrial designer from proprietary home furnishings forecast presented in California who has developed private furniture lines, partnership with Luxe Interiors + Design. Las Vegas custom one-of-a-kind pieces, mass production furni- Market recently selected three leading Western inte- ture and retail space for corporate, private and celebri- rior designers—Amber Lewis, Brian Paquette and ty clientele. A highlight of the summit will be a spe- Laura Umansky— as principal panelists. cial afternoon panel discussion “From Creation to “From vibrant color palettes and curved fur- Consumer: Everything You Should Know,” moderat- niture to textured wallcoverings and metallic touches, ed by Nick May, creator of The Chaise Lounge trends are always evolving, and Las Vegas Market Podcast, (http://chaiseloungepodcast.com) which was partners with the best and brightest designers for an the first podcast devoted exclusively to interior exclusive glimpse into what’s new and what’s hot in design, now downloaded in more than 100 countries. the home furnishings and design world in the western The panel discussion will be followed by a question states,” said Dorothy Belshaw, president of Gift and answer session. Leasing and Chief Marketing Officer, International Panelists include: Julia Buckingham, princi- Market Centers. pal of Buckingham Interiors + Designs Limited; Kelli “We’re delighted that Luxe Interiors + Ellis, interior designer, artist and founding partner of Design is returning for the second year as the program Design Campus, The Design MasterMind; Katherine sponsor and moderator of the panel discussion. As the Kalen, marketing director for furniture supplier leading furniture, home decor and gift destination in Sunpan; Nina Magon, interior designer, TV personal- the western United States, Las Vegas Market is dedi- ity, and creative director of Contour Interior Design; cated to presenting directional and forward-thinking Neil McKenzie, marketing director, Universal trend information from the industry’s leading design Furniture; and Angela Pickens, Branding Consultant luminaries.” out of Los Angeles. Another event is the second annual DesignEDGE is CEU approved (3.5 CEUs) DesignEDGE design industry summit produced by Registration will cost $59 for IFDA members; and the IFDA Education Foundation, to be held Sunday, $99 for non-members. DesignEDGE participants July 29, 2018, on opening day of market, must also register for Las Vegas Market, with registra- “Las Vegas Market is committed to fostering tion available online at www.lasvegasmarket.com. educational, informational and networking opportuni- The program also will include an introducto- ties throughout the industries that we serve, and our ry “sneak peak” at Las Vegas Market’s proprietary expanded collaboration with the IFDA Educational FIRST LOOK trend forecast—from 11:15AM— Foundation on this pioneering DesignEDGE Summit 12:15PM. Julie Smith Vincenti, FIRST LOOK curator allows us to present participating industry executives and 20-year magazine editor, will spotlight four cen- with a cornucopia of ideas that can help them expand continued on page 22

20 Summer  On the horizon awaits our spectacular collection of furnishings and alluring objects for every home and lifestyle.

July 29 - August 2, 2018 Register now at LasVegasMarket.com summer 2018 for chad.qxp_001 FALL 2006.qxd 5/23/18 11:18 AM Page 22

IN THE NEWS

tral themes featuring a curated product assortment today’s cross-category buyers and lifestyle stores. that reflects the diversity of furniture, home décor and The latest Las Vegas Market product intro- gifts—at all styles, prices points and categories – ductions—ranging from furniture and decor to gifts, available at Summer Market. Online registration for art, handmade, table top and so much more—will be the 2018 DesignEDGE conference is open now at presented cohesively in a fast-paced program. Geared www.ifdaef.org/designedge. to both retail and designer audiences, FIRST LOOK Las Vegas Market announced that its propri- showcases the best new-to-market products, and etary FIRST LOOK trend forecast for 2018 will high- includes a “Top 10” trends forecast for 2018. light four central themes—PURIFY, MICRO, Throughout the market, attendee experience WHOLEHEARTED and CELEBRATE!—at the will be enhanced by IMC’s newly launched digital Summer 2018 Las Vegas Market, July 29-August 2. platform. For buyers, the new exhibitor directory, For this year’s FIRST LOOK curator and 20- available across web and mobile APP, will feature a year magazine editor Julie Smith Vincenti will assem- robust, visual discovery process that allows buyers to ble a selection of highly-styled product vignettes in a search and save both exhibitors and products; and dramatic and eye-catching display located in the contact exhibitors directly with inquiries and locate Grand Plaza. amenities within the buildings. In addition, Smith Vincenti will host a free, The Summer 2018 Las Vegas Market runs CEU-accredited FIRST LOOK seminar, on Monday, July 29-August 2, 2018. For more information, visit July 30, 10AM —11AM, with a format tailored to www.lasvegasmarket.com.

markets

The Rug Show@Javits beautiful high-end area rugs in North America and August 25-28, 2018 the line-up for August 2018 is already set to impress. An up-to-date list of exhibitors is available on their The Rug Show is proud to return to New York for the website. 7th year in a row. This year’s event will be held on The August 2018 Show will include a series August 25- 28 at New York’s Javits Center. Hours are of accredited events for designers, retailers and rug 9AM-6PM Saturday, Sunday, Monday and 9AM-12 enthusiasts from all walks. NOON on Tuesday. Entrance is free and guests can “We truly believe The Rug Show to be more register online at therugshow.com. than trade show, this is also a cultural event and the ‘The success of The Rug Show is owed to the talks and seminars are way for us to show our guests quality and innovation of our exhibitors. The Rug not only what goes into the creation of these beautiful Show is the key destination for retailers and designers rugs but also the tradition and culture behind the prod- looking for fresh, unique new products and designs.’ uct. This is why we are so passionate about protecting Ramin Mobayen, Director The Rug Show. The con- & promoting the hand made textile industry,” said siderable collection of innovating styles and captivat- Katherine Hicks, Marketing Director. For more infor- ing designs has made The Rug Show the place to see mation, please email: [email protected].

22 Summer  Your resource for ne hand-woven rugs

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DESIGN FOCUS

For Renowned Designer Matthew Patrick Smyth The Future Of Handmade Decorative Rugs Is Solid

While antique decorative carpets have rarely claimed cen- ter stage in the last few years, custom handmade rugs com- mand a strong presence in the work of Manhattan-based interior designer Matthew Patrick Smyth whose projects are located across the country and Europe. Dating back to his early days working for his mentor, the legendary designer David Anthony Easton, his passion for the hand- crafted carpet has remained unabated. Now, it’s generally no longer a question of finding that special piece; it’s all about creating it. The designer’s first foray in creating handmade rugs goes back to the early years of his career—1982-1988— when personally supervising needlepoint production in Portugal for his then employer Mr. Easton. This hands-on experience whet his appetite for all handmade weavings. In the 1990s and early 2000s, he featured an impressive array of decorative carpets, including many antiques, in most of his interiors including Serapis, Herizes, Tabrizes, Sarouks, Aubussons, Savonneries, tribal rugs, and needle- points. He relished the thrill of the hunt for that special piece. For him, a piece’s quirky imperfections embody the very essence of its appeal. This early Portuguese needlepoint production experi- ence also fueled his interest in the custom handmade rug- making process and developed his understanding of the

LEFT The designer’s knack for seamlessly juxtaposing the old and the new comes alive in this living room where a soft ivory/blue Kirman exudes a contemporary flair as it sits below a graphic photographic triptych. Photography by John Gruen. Courtesy of Matthew Patrick Smyth.

STORY BY ALIX G. PERRACHON

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ABOVE The luminous silk in the floral repeats in a custom-designed floral handtufted wool-and-silk rug enhance the luxurious feel of this Park Avenue living room featured in Matthew Patrick Smyth’s book Living Traditions. Photography by John Gruen. Courtesy of Matthew Patrick Smyth Inc. OPPOSITE The interlocking square repeats exhibited in a custom silk carpet give a contemporary edge to this living room showcasing fur- niture both traditional and new. Photography by John Gruen. Courtesy of Matthew Patrick Smyth Inc.

complexities involved. Today, about 30% to 40% of veered away from using traditional carpets in favor of floor coverings Mr. Smyth uses are custom—hand- contemporary pieces, Mr. Smyth points to a conflu- made in Nepal, India, and South America—while ence of factors. “The last few years have witnessed a sisal carpeting represents much of the balance. definite decorative shift toward visually simple and Thanks to his expertise, he has developed the clean lines with less pattern and more neutrals,” com- Matthew Patrick Smyth carpet collections for design- ments the designer renowned for his comfortable er supply house Patterson, Flynn & Martin. “For me, timeless interiors executed with impeccable detail the attraction of producing handmade custom rugs is and an acute sensibility to the classic and modern. As the ability to control the pattern, color, and size,” Baby Boomer clients age, their tastes are leaning states the designer who has consistently been listed as toward overall simplicity in their décor and lifestyle. one of the top designers in House Beautiful, The virtual disappearance of the dining room as a Traditional Home, New York Magazine, New York separate entity in new residential construction illus- Spaces, Elements of Living, and Gotham Magazine. trates this overwhelming trend toward casual living. “You have the ability to control the fibers in a hand- As a result, he continues, “We no longer shop for din- made rug in a way that can’t be replicated in a ing room rugs which used to be a big part of our busi- machine-made carpet. Also, there is more personal ness.” Meanwhile, the Millennials are not yet among input in the design and the feel of the rug.” his clientele as they are basically a decade behind in When explaining how decorating has so notably terms of home ownership.

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ABOVE The mocha jute ground and ivory silk border are echoed in the walls and furnishings in this cozy alcove. Photography by John Gruen. Courtesy of Matthew Patrick Smyth Inc.OPPOSITE The concentric box-patterned carpet evokes a folk art appeal that works well in this dining room featuring Early American furniture. Photography by John Gruen. Courtesy of Matthew Patrick Smyth Inc.

Whereas Mr. Smyth typically always started the slowly slipping into the mix. The modern rugs are decorating process with the rug when using tradition- losing their luster a bit and the added dimension and al pieces, custom rugs dictate the reverse approach. character the antique carpet can offer is looking fresh “There’s no point in starting with the rug when you again. It’s a harder process to introduce them to are doing custom,” he remarks. “It’s much easier to younger clients, but we have sold more lately than in start with fabrics and then focus on producing the the past eight years.” rug.” Fabrics are an easy first step for clients as they Interestingly, a couple of clients recently asked help them visualize their future room. The custom rug Mr. Smyth to freshen up their current décor featuring colors and pattern draw their inspiration from a vari- exquisite antique rugs and furniture. Wanting to emu- ety of number of elements including the room’s fab- late their friends, who were all flaunting their new rics and architectural detail. minimalist neutral-based interiors, they were about to Despite the overwhelming modernist trend, Mr. discard most of their precious artifacts. Lo and Smyth is also beginning to see signs of a stylistic shift behold, however, they changed their minds when vis- potentially afoot. “I had hoped that ‘Downton Abbey’ itors to their home told them how amazingly beautiful was going to be the catalyst, but that didn’t happen,” and unique it was. “These clients were so happy that he remarks calling to mind the British hit TV series of they waited for neutrals to go out of style and didn’t 2010-2015. Lately though, he continues, “Colors make and changes!” exclaimed Mr. Smyth. have started to brighten up. I see oriental carpets Whenever the client is receptive, Mr. Smyth

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loves to mix things up a bit. “It’s nice to break up cus- “There’s absolutely no hesitation.” Moreover, budget tom rugs with some antique pieces,” notes the design- is not a factor as the handmade options are not signif- er reputed for his mastery in blending contemporary icantly more expensive than their machinemade with antique. He recently completed a project for a counterparts. client where he used a Karabagh gallery rug in an The interior designer’s role has evolved in entry hall adding a burst of pattern and color amid the today’s changing marketplace and with the dramatic custom stair runners and the adjoining rooms. He also rise of internet sales. “There is a lot on the market and placed an antique Kirman in a dining room whose retailing has gotten very good,” states Mr. Smyth. hues influenced those in the custom rugs nearby. “The designer’s role now is to offer clients custom Convincing clients to opt for handmade rugs is options.” In that respect, the future of handmade rugs not a problem thanks to Mr. Smyth’s profound under- is solid. “Designers would be foolish not to explore standing of their intrinsic value. “Clients are not them,” he adds. As for the resurgence of traditional afraid to use handmade rugs if they feel good to their decorative rugs, he concludes: “Fingers crossed.... as touch and they like the general look,” he comments. it made decorating more interesting for me!”

ABOUT THE DESIGNER After studying interior design at the Fashion Institute of Technology (FIT), Matthew Patrick Smyth worked for David Anthony Easton from 1982 to 1988 when he established Matthew Patrick Smyth Inc. Based in New York with a pied-a-terre in Paris, his residential projects are located throughout the United States and across Europe. The designer is also involved in product design including the Matthew Patrick Smyth carpet collec- tions at Patterson Flynn Martin and a Matthew Smyth Handmade Rugs in Contemporary Interiors. He has line of fabrics and wallcovering designs at F. appeared twice on CNN’s Style with Elsa Klensch and Schumacher. his book, Living Traditions: Interiors by Monacelli Mr. Smyth has been consistently listed as one of Press, is now in its second printing. the top designers in House Beautiful, Traditional His awards include the 2012 Alpha Workshop Home, New York Magazine, New York Spaces, Award, 2011 Stars of Design Award, and Elle Décor’s Elements of Living, and Gotham Magazine. His work Top 25 A List. He has participated in numerous show- has also been published in magazines including Elle houses including Kips Bay Boys & Girls Club Décor, Colonial Homes, The New York Times, Decorator Showhouse and was selected by Hearst Architectural Digest, and Interior Design and in Media Group to design Elle Decor’s first “Designer books such as The Decorative Carpet—Fine Visions” apartment in Tribeca.

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The contemporary feel of an ivory ground custom lattice-like tan patterned rug is in counterpoint to the antique furniture in this country nook. Photography by John Gruen. Courtesy of Matthew Patrick Smyth. summer 2018 for chad.qxp_001 FALL 2006.qxd 5/23/18 11:18 AM Page 32

MERCHANDISING

Burnishing Your Brand — On A Budget

BY CAROL MILANO

You can present a strong, positive image for your your store’s marketing budget. brand by creating some local opportunities to draw Connect to Kids new attention to your store. The more often con- Programs involving children and teen-agers are sumers hear about things your business is doing excellent. When you benefit young people, your store also conveys your positive value to their parents and beyond of selling merchandise, the more likely they teachers. The options abound. are to think of you when they’re shopping. • Offer an internship. Can you train and involve a It can be surprisingly inexpensive to start orga- high school or college student in some store operation nizing an activity that will help area consumers keep for several hours a week? For instance, is there a spot your store in mind. Various retailers around the coun- in your Accounting, Advertising, Buying, or try are presenting excellent examples of effective pro- Customer Service department where a student can jects you can adapt to your own community, and to learn, and also help? It’s excellent experience for their

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resumes or applications. At a nearby high school, con- and motivation to succeed in a professional setting,” tact the Counseling office, or the Business, the store encouraged. Light refreshments and enter- Communications or other subject department related tainment were provided. Check with any nearby orga- to the opportunity. For a college, start with the nization that encourages business skills and education Student Employment office, or ask for the Internship for teenagers, about presenting a program at your coordinator. Sometimes subject credit is available store after school, on a weekend afternoon, or in early through the school, in lieu of wages. Otherwise, pay evening. the student a modest hourly rate. • Announce a scholarship. One of Ashley Home Reach Out To Sports Fans Stores’ 800 locations offers a scholarship, donated by In every market area, a significant segment of the Ashley and the Wanek family, the company’s princi- population is interested in sports. This existing, wide- pal owners. The Wanek Engineering and Design spread enthusiasm is an excellent theme for a brand- scholarship of $3,333 is offered to graduating high ing activity. Approaches are diverse. school students planning to pursue a college degree in • Sponsor a team. For Bob’s Discount Furniture, engineering or design. Your store can offer a scholar- one very successful approach is involvement with ship of any amount to a local student, based on any local teams. In April 2017, they announced a partner- qualification your store values. For example, it could ship with the New York City Football Club, a profes- be community service, an intended major in interior sional team competing in Major League Soccer. design or merchandising, or whatever feels appropri- Bob’s has a popular social media series, “The NYCFC ate for your business. A scholarship is a positive, gen- Play of the Month Presented by Bob’s Discount erous contribution that a company makes to its local Furniture,” as well as a presence on the Club’s web- area. site and in its digital newsletter. “We are excited to • Hold a contest. Bob’s Discount Furniture, a partner with the New York City Football Club for the national leader in branding-related activities, con- upcoming season. This partnership will allow us to ducts an annual Celebrate the Arts contest. connect with more fans in the New York area, with in- Throughout October, schools can enter to win a cul- game activations and through the Club’s social chan- tural grant to support their arts programs. “The contest nels,” said Steve Nesle, CMO. Elsewhere, Bob’s aims to generate awareness and support of fine arts team relationships involve special events and ticket and cultural programs, to help maintain visual, cre- give-aways. ative and performing arts in schools,” says a company • Run a sports-team contest. In Cleveland, Wayside spokesperson. While Bob’s offers $25,000, your store Furniture holds a Cavaliers Sweepstakes. No pur- can choose any amount suitable for your own promo- chase is necessary. From October to April, fans can tional budget. enter either at the store or on the Cleveland Cavaliers • Present a career program for kids. In Jersey City, website. Each entrant is eligible to win four tickets to a Raymour & Flanigan store invited people to become a suite at a Cavaliers game (worth $1,500), “along “Future Business Leaders of Tomorrow.” “Help pro- with your choice of two Flexsteel recliners or a mote the businessmen and women of the future. Flexsteel Sofa (up to a $2,000 value),” Wayside We’re partnering with Angela Cares, a nonprofit Furniture explains. group seeking to build better communications. Stop • Organize a golf, tennis, or softball game. by our showroom as we help give children the tools Collaborate with a local golf course or tennis club to

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donate the prizes for a one-day event. Winners can Flanigan is noteworthy for its diverse, resourceful receive gift certificates to your store, or specific items branding activities. One of its New York City stores related to physical activity (such as patio furniture for presented a reception for the Greater New York recuperating from all their activity at the event). Make Chamber of Commerce, on a weeknight from 5:30 to sure registration is at your location and on your web- 7pm. The promotional poster encouraged profession- site, as well as at the site where the event will be held. als to “stop by to mingle, meet new people, build rela- The contact information for each participant can be tionships, and have some wine and cheese.” Raffles of added to your mailing list. two $50 store gift cards were included. • Inspire creativity. At the same location’s “Paint Appeal to Varied Consumer Interests and Sip” evening, a local artist guided participants Whether it’s art, business networking, reading, “step-by-step in creating a beautiful piece of art to opera, or almost any other pastime, you can probably take home,” proclaimed the store, inviting people to design an event that will attract a group of people. forward the invitation to friends. All proceeds from Most are simple to organize, with minimal cost, and the $25 tickets were donated to the American Cancer valuable publicity effects. Society. The event was a collaboration with Thirsty • Do you have an attractive area where a small Brushes, a nearby arts and entertainment company. group could meet during store hours? Invite a local Another approach: instead of donating to charity, your book club, knitting society, historical association, or store can simply underwrite a free event and give each any other organization that doesn’t have its own participant a gift card or a parting gift bag of small space. If their activities are neat, fairly quiet, and items, a brochure, and flyers about an upcoming sale require no special equipment, it’s convenient and gen- or any other promotion. erous of your store to offer to host meetings, at no • Celebrate the anniversary of a popular local enti- charge. Ask your staff if anyone knows a member of ty. Another Raymour & Flanigan store in Manhattan a small group, or check local paper listings about held a one-hour Sunday afternoon event honoring the community groups. Providing tea, coffee, or even bot- 49th anniversary of Regina Opera Company. “Stop by tled water, is gracious but not essential. (Note: do not the showroom to enjoy special performances by the invite any political or controversial groups!) company’s singers,” a poster invited. Traditional and • Present a speaker, on any topic somehow related contemporary operatic offerings were performed, to the home. How do you recruit an evening or week- accompanied by light refreshments. end speaker? One easy way: find someone who’s written a book on a relevant subject; most authors are eager to face an audience. (A tiny corner for selling Summary copies of his or her books is simple to set up, as pay- Exploring fresh ways to remind people that your ment for the appearance.) As a sample topic, in late store is part of the community is a creative opportuni- winter, invite a writer, landscape designer, or horticul- ty. Reach out to put the store name in front of area res- turist to explain how plants improve emotional and idents in new, unexpected ways. The more often con- physical health, and recommend ways to choose and sumers have reason to think about your business and maintain new outdoor and indoor plants for spring in visit your showroom, the more likely they are to your region. remember your brand and think of your store whenev- • Host a business networking group. Raymour and er they’re ready for the kinds of products you provide.

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HISTORY & HERITAGE

The Victoria & Albert’s Star Safavid The Ardabil Carpet by Ellyne Raeuber

Before it was renamed the Victoria and Albert however, the V&A had quite a collection of Persian Museum (V&A) in 1899, it was the South Kensington carpets, and among them was its most famous, the Museum, which had created a contemporary carpet Ardabil Carpet. collection comprised of a variety of 19th century styles. That is, until William Morris and like designers THE ARDABIL CARPET and artists became Safavid carpet lobbyists and the Once again, William Morris can be seen stepping museum began to amass a collection that, today, is up and favoring the purchase of the Ardabil Carpet. world famous for the artistry, quality and range of its Morris owned and much admired a small Safavid car- carpets. pet, a Kerman vase carpet, purchased in Paris in 1877 During a twenty-year period, 1873-1893, and displayed in his Gloucestershire home. Already a European buyers who early realized the value of 16th fan of Safavid carpets, he thought that the design of century Safavid carpets were in strong competition the Ardabil Carpet, was “of singular perfection…log- for a limited number of carpets. Some were collecting ically and consistently beautiful…and therefore most for institutions, but many were looking to plump up especially valuable for a museum, the special aim of their private collections, hoping to obtain treasures at which is the education of the public in Art.” minimal cost, because the true value of a Safavid car- The carpet was purchased in 1893 for £2000 from pet was yet to be realized. Vincent Robinson, a London dealer. At that time, it Major General Robert Murdoc Smith, who lived was an enormous amount of money to pay for a carpet in Tehran and who in 1873 became an agent for the and the Museum had but £1500 put aside for pur- South Kensington Museum, purchased from private chase; it was William Morris who urged that addition- collections as well as from mosques. He was a dedi- al funds be made available and who made a personal cated ‘hunter’ and not soon after he began buying for contribution. Abuzz with interest, citizens were the museum—in 1876—there was an exhibition of delighted to donate as well and contributed, together Persian art. Praise was high for a museum that was with Morris, toward the purchase price. ahead of the curve in recognizing the value of Persian carpets, and for buying them at value prices. EARTHQUAKE AT THE SHRINE Eventually, as fewer and fewer Safavid carpets The Ardabil Carpet, made in north-west Iran in were found in the marketplace, interest turned to the town of Ardabil, is one of a matching pair of car- weavings from elsewhere in the East. By that time, pets commissioned in the 1530s for the newly

OPPOSITE The Ardabil Carpet, Iran, 946 AH (1539 CE); 34’6x17’6; wool pile, asymmetrical knot open to the left. Image courtesy of the Victoria and Albert Museum, London.

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ABOVE This Shurjar, wearable art, was probably made for an Armenian church in Isfahan for a priest to use while celebrating Mass. The entire surface is covered with Iranian scrollwork motifs of blooming flowers and leaves. The Crucifixion would have been at the priest’s back, and the figures of Mary and the Archangel Gabriel formed an Annunciation scene on his chest. Woven as a carpet with a very fine silk pile, it is now fragmentary as a previous owner began to cut it up, probably to provide carpet samples. Cope, Isfahan, Iran, early 17th century; silk, knotted. Image courtesy of the Victoria and Albert Museum.

enlarged shrine of Shaykh Safi al-Din Ardabil. He field). In 1892, the carpet was sold to the London was a Sufi saint and leader whose Islamic mystic dealer, Robinson, who subsequently sold it to the practices grew in popularity after his death in 1334. V&A. Such is the journey of one carpet. His followers become more and more powerful, cul- The other, smaller carpet, meanwhile, was secret- minating in a 1501 ‘coup’ where one of his descen- ly sold to American businessman Clarence Mackay dants, Shah Isma’il, united Iran, became its leader, and went on to float from owner to owner until it was and made Shi’a Islam the official religion. This was exhibited in 1931 in London where J. Paul Getty saw the beginning of the Safavid dynasty and of an age it. Some years later, he purchased it for about where Islamic art, particularly textiles and manu- $70,000; later still, he donated it to the Los Angeles scripts, flourished. County Museum. It is known that in 1843 British visitors to the shrine saw at least one of the carpets. Some 30 years INSCRIBED AND DATED later, after an earthquake damaged the shrine, the car- A poetic inscription, with signature and date, pets were sold to Ziegler & Co., a carpet maker in found on one side of the V& A Ardabil, attests to it Manchester. The carpets had been damaged and being the oldest dated carpet. The inscription reads: Ziegler, in what was common practice at the time, I have no refuge in the world other than thy threshold. ‘restored’ one by taking border pieces from one carpet There is no protection for my head other than this to repair the other. The result was one full carpet and door. The work of the servant of the threshold Maqsud one borderless carpet (also missing some parts of the of Kashan in the year 946.

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ABOVE LEFT There is a lot going on in this carpet. Not only do the broad, blue interlacing stems of the central medallion contain small flowerheads, but they also enclose animals, flowers and a pair of birds in the center. The quarter medallions in the corners of the field have a dark blue ground and contain three angels, two of which hold animals or birds. The red field is decorated with animals in combat: chilins, tigers, wolves, cheetahs and gazelles; and there are also human faces within the larger blossoms. Hunting Carpet, Iran, 1500-160; 16.7x7’7; hand-knotted woolen pile on cotton warp and cotton and silk weft; asymmetrical knot; 225 knots per sq.in. Image courtesy of the Victoria and Albert Museum, London. RIGHT This ‘vase carpet’ - so called for the featured vase design - was owned by William Morris who used it as a source of inspiration for his own work. It features a motif that is organized in a lattice pattern on several levels, typical of the Safavid style - symmetrical scrollwork designs set with fantastic blossoms. Vase Carpet, Kirman/Iran, circa 1600-1700; cotton warp, silk and cotton wefts, and wool pile. Image courtesy of the Victoria and Albert Museum, London.

The year that Muhammad fled from Mecca to ELEGANT DESIGN Medina, 620 CE, is when the Muslim calendar begins. The Ardabil is also the world’s largest carpet, The year of the Hijra (flight) is anno hegirae in Latin, measuring 34’6x17’6 (10.5m x5.3 m), with 340 knots which makes the date on the carpet, 946 AH, the year per square inch, for a total of over 26 million knots. 1539/40 CE on the Roman calendar. And, was The knot count varies throughout the structure, so the Maqsud a slave? Probably not; he was most likely the number 340 is an average value. The Los Angeles court official in charge of the carpet’s manufacture, Ardabil has an average of 350 knots per square inch, although he might have been a slave to his task,which about the same knot count as the V&A Ardabil, which he humbly carried out. would support the idea that the two carpets were

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woven by the same team at the same time. that orbit it externally. The ovals on one side of the It probably took as many as ten weavers working medallion are mirrored in design on the opposite side as a team to knot those millions of knots, and they of the medallion and are repeated in the corners which were probably employed by a royal workshop. They each hold a quarter-medallion, as well. worked with wool pile which holds color well and, in There are two hanging lamps just outside of the all, ten colors were used. Many batches of wool were circle of ovals, one placed in each direction of the dyed—using natural sources like pomegranate rind ends of the rectangle. The lamps are not the same size and indigo—and the variation of individual dye which has led to questions about the size difference batches is apparent in each of the colors. and about their very presence. The imperfection may This is an elegant carpet. The higher knot count have been purposeful, reflecting the belief that perfec- allowed for a more detailed design: the scrolling vines tion is God’s alone to create; or their presence simply and flowers that fill the field are so graceful that they may serve as a reminder of mosques and prayer. almost float; it is only the dark blue background that Holding it all together is the border of four parallel holds them down. The design is typical of Safavid bands in which there are decoratively filled cartouch- carpets, but its exuberance and intricacy make it es, most easily seen in the widest border strip. unique. The V&A describes the Ardabil Carpet as The carpet can be found displayed on the floor in being “covered by a single integrated design—an the center in Room 42, The Jameel Gallery of Islamic impressive feat considering the carpet's great size.” Art. The gallery is lit on the hour and half-hour for 10 The yellow, central medallion is made unique, minutes, insuring that the carpet’s colors will be pre- too, as much by its internal design as by the 16 ovals served.

TRULY GLORIOUS When Persian rugs became scarce and difficult to purchase, eyes were cast toward other rug-producing areas and the collection grew to contain prize exam- ples of Turkish, Caucasian, Indian and Central Asian carpets, among others. But it is the Ardabil Carpet and well-recognized Persian carpets like the Salting and the Chelsea (so named for purchase location), as well as other Safavid carpets, like one that once belonged to William Morris, that give museum goers a true sense of the glory of the Persian carpet.

LEFT Muted colors mix with metal thread, making the silk pile stand out against a glittering background. This type of carpet (often mistakenly called Polonaise) was made to be given to European royalty and ambassadors. Isfahan, Iran, 1600-1625; hand-knotted silk pile on cotton warp and wool and silk weft, with areas brocaded with metal thread; asymmetrical knot, open to the left; 280 knots per square inch. Bequest of George Salting. Image cour- tesy of the Victoria and Albert Museum, London.

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HISTORY & HERITAGE

The Burrell Collection’s Wagner Garden Carpet at The Met

by Ellyne Raeuber

Persian ‘chahar-bagh.’ It is a paradise on earth, as described in the Qur’an. The design features water channels in an H formation, with a pond that is central to gardens containing Cypress, flowering trees and shrubs, and a cast of birds, animals and fish. Ducks float in the channels and butterflies flutter while lions, leopards, gazelles and peacocks roam. A lattice pat- tern uses color and thicknesses of line to create waters In a rare showing, The Burrell Collection’s Wagner that shimmer. Garden Carpet will be on view at The Metropolitan Museum of Art in New York from July 10, 2018 to CHECK METMUSEUM.ORG FOR DETAILS October 7, 2018. In addition to viewing one of the Sir William Burrell purchased the Wagner three earliest surviving garden carpets in the world, Carpet in 1939, displayed it in his drawing room at visitors to Eternal Springtime: A Persian Garden Hutton Castle near the town of Berwick-upon-Tweed, Carpet from the Burrell Collection, will also, through Northumberland, then donated it to the city of a supporting display, be able to learn about the impor- Glasgow in 1944. Because of the carpet’s large size tance of gardens in Islamic culture. and previous restrictions on travel outside of Great This Safavid Persian pile carpet probably Britain, the Wagner Garden Carpet has been in stor- was made in Kirman in the 17th century and is con- age and rarely seen on display. This is one exhibit not sidered the second most important Iranian carpet in to be missed. If you can make it, there will be a sym- the UK after the V&A’s Ardabil Carpet. It measures posium and guest lecture by Noorah al Gailani, 17.4x14.2 in size and is made unique by a base-pat- Curator of Islamic Civilizations at Glasgow Museums tern that has not been identified in any other carpet. and the Burrell Collection.

PARADISE ON EARTH ABOVE Wagner Garden Carpet, Iran, probably Kirman; 17.4x14.2. The Wagner, like other garden carpets, has a Cotton warps; wool, cotton and silk wefts; and wool pile. Image cour- four quartered garden inspired by the pre-Islamic tesy The Metropolitan Museum of Art, New York.

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IN THE NEWS

markets AMERICASMART® advances its position as the LAS VEGAS MARKET announced another round epicenter of trend evolution and thought leadership of home décor growth with the addition of new and when retailers, designers, specifiers and manufactur- expanding better home décor showrooms as well an ers from across the U.S. and around the world gather influx of new and notable temporary home décor at The Atlanta International Gift and Home exhibitors in Pavilion 2—in time for the Summer Furnishings Market® and The Atlanta International 2018 Las Vegas Market, July 28 to August 2. Area Rug Market® July 10–16, 2018. The Market’s “Las Vegas Market is a magnet for design- 61st-annual summer staging promises new introduc- driven home décor suppliers, with an ever- increasing tions, new product collections and presentations and depth and breadth of resources in this category,” said industry-leading programming featuring celebrated Julie Messner, Senior Vice of Furniture & Home tastemakers, business visionaries and innovators Décor Leasing for International Market Centers. “As across its newly timed seven-day run. the leading furniture, home décor and gift destination Leading the July Market lineup is expanded in the western United States, Las Vegas Market offers AmericasMart® LIVE programming delivering new a one- stop-shop setting for dynamic decorative mer- experiences and an all-new coterie of globally cele- chandise designed to serve the needs of an increasing- brated talent including Trisha Yearwood sponsored by ly-diverse retail customer base, including buyers for IMAX; Bethenny Frankel; India Hicks and Nathan independent shops, major national retailers and lead- Turner sponsored by Luxe Interiors + Design and ing high-end designers.” Caracole, and many more. The July 2018 Market Since 2013, better home décor growth has momentum continues with a new curated shopping accelerated and design-driven resources have been experience “Shop the Show.” Retailers, designers and better concentrated to create efficiencies for buyers. home décor lovers will experience a fresh twist on Currently, Las Vegas Market presents more than 1.1 Market, through the eyes of leading lifestyle influ- million square feet of home décor resources across 11 encers. Pop-ups of favorite products, original content, showrooms floors in Buildings A, B and C, along with fun videos and loads of special events will be shared temporary exhibitors in The Pavilions at Las Vegas on social media with the hashtag #ShoptheShowATL. Market. Key home décor categories presented at Las The Atlanta International Gift and Home Vegas Market are: Accent Furniture, Lighting, Furnishings Market® runs Tuesday, July 10 – Rugs/Floor Coverings, Home Textiles, Decorative Monday, July 16, 2018 (Temporaries Wednesday, July Accessories and Seasonal. 11 – Sunday, July 15). The Atlanta International Area The Summer 2018 Las Vegas Market is July Rug Market® is July 11 to July 15, 2018. For more 28 to August 2. For more information, please visit information, visit www.AmericasMart.com/July. www.lasvegasmarket.com

correction JP Promotional Products was the company featured in the article, “Promoting Sales With Promotional Products” in our Spring issue but their website was printed incorrectly. Please visit JP Promotional Products at www.jppromoproducts.com For readers of AREA, JP Promotional Products will offer 15% off the full retail price for your first order. Simply mention AREA Magazine when you contact them.

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CALENDAR & INDEX

DALLAS TOTAL HOME Markets & GIFT MARKET...... September 6-8 Dallas, TX ATLANTA GIFT & HOME MARKET...... July 10-16 www.tdallasmarketcenter.com Atlanta, GA (800) ATL-MART/www.americasmart.com INTERNATIONAL HOME FURNISHINGS MARKET ...... October 13-17 ATLANTA INTERNATIONAL High Point, NC AREA RUG MARKET...... July 11-15 (336) 888-3700/highpointmarket.org Atlanta, GA (800) ATL-MART/www.americasmart.com

LAS VEGAS MARKET...... July 29-August 2 Auctions Las Vegas, NV CHRISTIE’S www.imcenters.com www.christies.com New York THE RUG SHOW@ JAVITS ...... August 25-28 Interiors ...... August 22-23 New York, NY www.therugshow.com

Contributions to this calendar are welcome. Please send information to AREA Magazine, c/o ORIA, 400 Tenafly Rd., #699, Tenafly NJ 07670 or [email protected]

NOURISON ...... IBC AREA Advertisers 800-223-1110/nourison.com

AMICI ...... 4 ORIENTAL WEAVERS ...... 3 908-272-8300/[email protected] 800-832-8020/owrugs.com

CAPEL ...... 23 TAMARIAN ...... 11 910-572-7000/www.capelrugs.com 410-377-7726/tamarian.com

COURISTAN ...... 9 TEPP TEAM ...... 23 201-585-8500/couristan.com 201-863-8888/[email protected]

D & K WHOLESALE ...... 35 SERVICES 914-472-1700/dkwh.com TO THE AREA RUG INDUSTRY

HAROUNIAN RUGS INTERNATIONAL...... 8 AMERICASMART-ATLANTA ...... BC 800-682-3330/www.hrirugs.com 800-ATL-MART/americasmart.com

JAUNTY CO...... IFC H.M. NABAVIAN & SONS ...... 35 800-323-3342/jauntyinc.com 212-213-2476/hmnabavian.com

KALATY ...... 1 INTERNATIONAL MARKET CENTERS ...... 21 800-255-7847/kalaty.com 888-416-8600/www.imcenters.com

LOLOI ...... 5 MATERIAL CONCEPTS ...... 35 972-503-5656/loloirugs.com 800-372-3366/[email protected]

MOMENI ...... 2 RUG SHOW@JAVITS ...... 48 800-536-6778/momeni.com www.therugshow.com

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ORIA MEMBERS DIRECTORY

CAPEL, INC. ELIKO ORIENTAL RUGS, INC. Members 831 North Main St. 102 Madison Ave., 4th Floor Troy, NC 27371 New York, NY 10016 AMICI IMPORTS, INC. (910) 572-7000 (212) 725-1600 335 Centennial Ave., Suite 7 FAX (910) 572-7040 (800) 733-5456 FAX (212) 725-1885 Cranford, NJ 07016 E-mail: [email protected] E-mail: [email protected] (908) 272-8300 URL:www.capelrugs.com URL: www.ElikoRugs.com FAX (908) 272-8310 Cameron Capel, Pres. Sales & Mktg. Babadjian Bassalali, Pres E-mail: [email protected] Richard Capel, Pres. Manufacturing David Basalely, Partner URL: www.amiciimports.com Ron Capel, Pres. Finance/Retail Soloman Bassalely, Partner Jeffrey DeSantis, Pres. Richard Garrad, Sales CARAVAN RUG CORP. Mahtab Etessami, Sales AMINCO, INC. 8725 Wilshire Blvd. 505 Winsor Drive Beverly Hills, CA 90254 FEIZY IMPORT & EXPORT CO. Secaucus, NJ 07094 (310) 358-1222 Feizy Center (201) 601-9200 FAX (310) 358-1220 13800 Diplomat Drive (888) 501-9200 Mois Refoua, Pres. Dallas, TX 75234 FAX (201) 601-4747 (214) 747-6000 Nabi Rahmati, Sales E-mail: [email protected] (800) 779-0877 Jay Nehouray, Sales Mikel Banilevi, Partner. FAX (214) 760-0521 David Nehouray, Sales David Banilevi, Partner E-mail: [email protected] Mario Cordero, Warehouse Mngr. URL: www.feizy.com ARIANA RUGS, INC. John Feizy, Founder/Owner 666 N. Robertson Blvd. WILLIAM CHERKEZIAN & SON, INC. Mike Riley, Pres. Los Angeles , CA 90069 /TAPIS INT’L* Cameron Feizy, V.P. Sales (310) 289-8800 Nasser Garroussi, V.P.-Finance (888) 696-4960 COURISTAN, INC. Leah Feizy FAX (310) 289-8808 2 Executive Drive E-mail: [email protected] Fort Lee, NJ 07024 FRENCH ACCENT RUGS & TAPESTRIES URL: www.arianarugs.com (201) 585-8500 36 East 31st St., Ground Floor New York, NY 10016 Ahmad Ahmadi , Pres. FAX (201) 585-0564 (212) 686-6097 Alex Ahmadi, V.P. E-mail: [email protected] (888) 700-7847 Nadra Ahmadi, Sec’y URL: couristan.com FAX (212) 937-3928 George Couri ASIA MINOR CARPETS, INC. URL: www.farugs.com Ron Couri Kevin Rahmanan, Principal 515 Depot Street Khosrow Banilivi, CEO Manchester Center, VT 05255 THE CREATIVE TOUCH Bijan Nabavian, Treas. (212) 447-9066 401 Penhorne Ave., Suite 4 Danny Shafian, Operations Mngr. FAX (212) 447-1879 Secaucus, NJ 07094 E-mail: [email protected] (201) 866-1933 G.A. GERTMENIAN & SONS Alp Basdogan, Pres. FAX (201) 866-1935 300 West Avenue 33 Los Angeles, CA 90031 ATIYEH INTERNATIONAL, LTD. E-mail: [email protected] URL: creativetouchrugs.com (213) 250-7777 P.O. Box 3040 (800) 874-1236 Baki Ildiz, Pres. Newberg, OR 97132 FAX (213) 250-7776 (503) 538-7560 E-mail: [email protected] FAX (503) 538-8239 D & K WHOLESALE URL: www.gertmenian.com URL: www.atiyeh.com div. Dilmaghani (Medhi Dilmaghani & Co., Inc.) Tom Gertmenian, Partner E-mail: [email protected] 540 Central Park Ave. Don Gertmenian, Partner Leslie Atiyeh, Pres. Scarsdale, NY 10583 Peter Gertmenian, Partner Thomas J. Atiyeh, Exec. V.P. (914) 472-1700 FAX (914) 472-5154 HAROUNIAN RUGS BASHIAN (800) 545-5422 & (877) DIL-RUGS INTERNATIONAL CO. 65 Railroad Ave. E-mail: [email protected] 104 West 29th St. Ridgefield, NJ 07657 URL: www.dkwh.com New York, NY 10001 (201) 330-1001 Dennis A. Dilmaghani (212) 213-3330 (800) 682-3330 (800) 628-2167 Essy Kashanian FAX (201) 330-0878 FAX (212) 545-0657 E-mail: [email protected] E-mail: [email protected] George G. Bashian, Jr., Pres. URL: www.HRIRUGS.com EBISONS HAROUNIAN IMPORTS Garo Bashian, V.P. David Harounian, Partner 389 Fifth Avenue, Ste. 508 Ralph Bashian, V.P. Lee Harounian, Partner New York, NY 10016 David Grasse (212) 686-4262 BOKARA RUG CO., INC. (800) 966-6666 JAIPUR RUGS, INC. 50 Enterprise Ave. North 1800 Cherokee Parkway Secaucus, NJ 07094 FAX (212) 779-4262 Acworth, GA 30102 (201) 601-0040 E-mail: [email protected] (404) 351-2360 FAX (201) 601-0055 URL: www.ebisons.com (800) 678-7330 E-mail: [email protected] Ebi Harounian, Partner FAX (678) 551-6677 URL: www.bokara.com Michael Harounian, Partner E-mail: [email protected] Maurice Harounian, Partner Jan Soleimani, Pres. URL: www.jaipurrugs.com Melissa McMee, Designer Gabriel Vaknin, V.P. Asha Chaudhary, Pres.

*Denotes Honorary Membership

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ORIA MEMBERS DIRECTORY

JAUNTY CO. INC. MARCELLA FINE RUGS NEJAD ORIENTAL RUGS 13535 S. Figueroa St. 6899 Peachtree Industrial Blvd, Suite K Main & State Sts. Los Angeles, CA 90061 Norcorss, GA 30092 Doylestown, PA 18901 (213) 413-3333 (770) 582-1800 (800) 245-RUGS (800) 323-3342 (800) 786-7847 FAX (215) 348-9056 FAX (770) 582-1807 FAX (213) 413-0828 E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] URL: www.nejad.com URL: marcellafinerugs.com URL: www.jauntyinc.com Ali R. Nejad, Pres. Firooz Nahai, Pres. Theresa M. Nejad, V.P. Mike Navid, Pres. Fereydoun Nahai, Principal Kami Navid, V.P. NEMAN INTERNATIONAL INC. MARJAN INTERNATIONAL CORP. 501 Penhorn Avenue - Unit 8 KALATY RUG CORP. 41 East 31st St. Secaucus, NJ 07094 156 Duffy Avenue New York, NY 10016 (212) 686-6262 Hicksville, NY 11801 (212) 686-8488 (201) 590-0000 (212) 683-7222 (800) 862-7526 FAX (201) 590-0099 (800) ALL-RUGS (800-255-7847) FAX (212) 576-1511 E-mail: [email protected] FAX (212) 689-2705 Morad Ghadamian Moradi, Pres. URL: www.nemanintl.com E-mail: [email protected] Khalil Ghadamian Moradi, V.P. Said Neman URL: www.kalaty.com MASTERLOOMS, INC.* Dan Neman Mirza Kalaty, Pres. Ramin Kalaty, V.P. MER CORP.* NOURISON Soheil (Mike) Kalaty, V.P.-Sales 5 Sampson St. Farshad Kalaty, V.P. Client Relations MERRIFIELD ORIENTAL RUGS Saddle Brook, NJ 07662 Ariel & Kamran Kalaty, Mktg. & Promotions 8501 Tyco Rd. (201) 368-6900 Vienna, Virginia 22182 (800) 223-1110 KALEEN RUGS (703) 876-4000 FAX (201) 368-0739 1013 Bonny Oaks Drive FAX (703) 876-9819 E-mail: [email protected] Dalton, GA 30722 E-mail: [email protected] URL: www.Nourison.com (888) 452-5336 Sayeed Hasanzadah, Pres. Alexander Peykar, Pres. Lili McDonald, Store Mgr. & Marketing Dir. FAX (877) 452-5336 Paul Peykar, V.P. E-mail: [email protected] Steven Peykar, V.P. MICHAELIAN & KOHLBERG, INC. URL: www.kaleen.com 315B Springfield Ave. Monty Rathi, COO OBEETEE, INC. Summit, NJ 07901 137 West 25th St. - 12th Floor (908) 522-1004 New York, NY 10001 KAS ORIENTAL RUGS, INC. URL: www.michaelian.com 62 Veronica Ave. FAX (908) 522-1006 (212) 633-9744 Somerset, NJ 08873 Teddy Sumner, Principal FAX (212) 633-9745 (732) 545-1900 Vimal Kumar, V.P. (800) 967-4254 MOHAWK HOME FAX (732) 545-5836 3032 Sugar Valley Rd, NW ORIENTAL WEAVERS USA E-mail: [email protected] Sugar Valley, GA 30746 3252 Dug Gap Rd. SW URL: www.kasrugs.com (706) 624-4624 Dalton, GA 30720 Toll-Free: (800) 843-4473 (800) 832-8020 Rao Yarlagadda, Pres. FAX: (706) 625-9329 FAX (706) 277-9665 Hari Tummala, Exec. V.P. E-mail: [email protected] E-mail: [email protected] Kranthi Yarlagadda, V.P. Operations URL: www.mohawkind.com URL: www.owrugs.com Santhi Yarlagadda, V.P. Business Dev. Rocky Casteel, Pres. Ahmed Salama, CEO Jonathan Witt, Pres. LOLOI RUGS MODREN RUGS Pat Muschamp, V.P.-Sales 4501 Spring Valley Rd. 505 Windsor Dr. Dallas, TX 75244 Secaucus, NJ 07094 RADICI USA, INC. (201) 866-0909 (972) 503-5656 400 Herald Journal Blvd. E-mail: [email protected] FAX (972) 387-0436 Spartanburg, NC 29303 URL: ModRenRugs.com E-mail: [email protected] (864) 583-5504 Jeffrey Soleimani URL: www.loloirugs.com FAX (864) 583-5765 Amir Loloi, Pres. E-mail: [email protected] ABRAHAM MOHEBAN Greg O’Connell, G.M. URL: www.radiciusa.com & SON, INC.* Paolo Pegorari, Gen’l Manager LOTFY & SONS INC. MOMENI, INC. 3901 Liberty Ave. 60 Broad St. ROMANI, INC. North Bergen, NJ 07047 Carlstadt NJ 07072 455 Barell Ave. (201) 867-7733 (201) 549-7220 Carlstadt, NJ 07072 FAX (201) 867-0766 (800) 536-6778 (800) 448-4244 E-mail: [email protected] FAX (201) 549-7221 (201) 392-0400 URL: www.Lotfyandsons.com E-mail: [email protected] FAX (201) 392-9782 Marty Banilevi, Pres. URL: www.momeni.com Cyrus Kashi, Pres. Lotfollah Banilevi, V.P. Reza Momeni, Pres. Saiyd Nagim, NP Sheila Rahmanan, V.P. Aria Momeni, V.P. Ali Samadi, Sls Mngr. Ali R. Momeni, V.P. Taghi Hojreh, Buyer

*Denotes Honorary Membership

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ORIA MEMBERS DIRECTORY

SAFAVIEH TUFAN 40 Harbor Park Drive North 10877 Sanden Dr. Port Washington, NY 11050 Dallas, TX 75238 (516) 945-1900 (713) 988-7779 (212) 683-8399 FAX (214) 377-9376 (888) SAFAVIEH URL: tufanrugs.com FAX (516) 945-1938 Fariborz Alavi, CEO E-mail: [email protected] Sina Sadri, COO URL: safavieh.com Ahmad Yaraghi, Pres. TUFENKIAN Cyrus Yaraghi, V.P. 919 Third Ave., Ground Floor Arash Yaraghi, V.P. New York, NY 10022 Dairus Yaraghi, Treas. (212) 475-2475 FAX (212) 475-2629 SAMAD E-mail: [email protected] 419 Murray Hill Parkway www.Tufenkiancarpets.com East Rutherford, NJ 07073 James Tufenkian, Pres. Eric Jacobson, C.F.O. (201)372-0909 FAX (201) 842-0077 WOVEN CONCEPTS E-mail: [email protected] PO Box 234261 URL: www.samad.com Great Neck, NY 11023 David Samad, Pres. (201) 617-7600 Malcolm Samad, C.O.O. FAX (201) 617-7755 Rao Siriki, Exec. V.P. Behrooz Hakimian, Product Development Halleh Hakimian, Int’l Operations SHALOM BROTHERS, INC. Jasmine Hakimian, Customer Relations 284 Fifth Ave., Ground Floor URL: www.wovenconcepts.com New York, NY 10001 (212) 695-3000 ZOLLANVARI, LTD (800) 3-SHALOM 600 Meadowlands Parkway, Suite 130 FAX (212) 695-0022 Secaucus, NJ 07094 E-mail: [email protected] (201) 330-3344 URL: www.shalombrothers.com FAX (201) 330-7728 Nader Shalom, Pres. E-mail: [email protected] Fred Shalom, Exec. V.P. URL: www.Zollanvariusa.com Rafi Amirian, V.P. Reza Zollanvari, Pres. Sanjay Purohit , CEO SURYA 1 Surya Drive White, GA 30184 (706) 625-4823 E-mail: [email protected] URL: www.surya.com Satya Tiwari

TAMARIAN CARPETS 1407 Shoemaker Rd. Baltimore, MD 21209 (410) 321-6222 FAX (410) 321-6122 E-mail: [email protected] URL: www.tamarian.com Steve Cibor, Pres. Ryan Higgins, V.P. Geoff Duckworth, Sr. Designer Ayo Akintilo, Multimedia Director Fred Lomax, Operations Mngr.

TEPP TEAM USA 3901 Liberty Ave. North Bergen, NJ 07047 (201) 863-8888 FAX (201) 863-8898 E-mail: [email protected] URL: teppteamusa.com Djalal Mohammadi Parviz Roubeni

TIBET RUG COMPANY 1460 Foothill Dr. Salt Lake City, UT 84108 (801) 582-3334 FAX (801) 582-3501 URL: www.tibetrugcompany.com Jim Webber, President Brian Mehl, Director of Sales Tsultrim Lama, Mng. Partner

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ORIA MEMBERS DIRECTORY

JADE INDUSTRIES, INC. ANDREW SCHLAFLY, ESQ. Associate 101 West Washington St. 521 Fifth Ave., 17th Floor Conshohocken, PA 19428 New York, NY 10175 Members (610) 828-4830 (local) (908) 719-8608 (888) RUG-PADS (888-784-7237) FAX (212) 214-0354 AMERICASMART ATLANTA Andrew Schlafly, Esq. FAX (610) 828-1028 240 Peachtree St., NW E-mail: [email protected] Suite 2200 URL: www.rugpads.com Atlanta, GA 30303 Aram K. Jerrehian, Jr., CEO (404) 220-2330 Dean Jerrehian, Pres. (800) ATL-MART Patricia Mullen, Administrator FAX (404) 220-3030 Amy K. Jerrehian, Marketing Director URL: www.americasmart.com Jeff Portman, Pres. Vice Chmn, COO MATERIAL CONCEPTS, INC. Mike Turnbull, Sr. V.P. Mktg 11620 Caroline Rd. Kevin Malkiewicz,V.P. Area Rug Center Leasing Philadelphia, PA 19154 (215) 338-6515 ARTISTIC COLOR GRAPHICS 3400 Dodds Ave. (800) 372-3366 Chattanooga, TN 37407 FAX (215) 338-0199 (423) 698-7360 E-mail: [email protected] FAX (423) 698-1862 Geoffrey Kohn, Pres. E-mail: [email protected] Douglas Kohn, G.M. URL: www.printacg.com Chris Burton, Principal NEW YORK INT’L CARPET SHOW 408 N. Robertson Blvd. C-Air West Hollywood, CA 90048 181 S. Franklin Ave. (323) 274-8636 Valley Stream, NY 11581 E-mail: [email protected] (516) 394-0400 URL: www.nyics.com FAX (516) 394-0471 Murtaza Ahmadi Pres. E-mail: [email protected] URL: www.c-air.com NOONOO RUG John Maser, Director of Imports CONSULTING GROUP, LTD. 16001 Collins Ave., Ste 2002 EXPLORE AIRTRANS SERVICES (EAS) Sunny Isles Beach, FL 33160 5 Logistics Drive (917) 648-7322 South Kearny, NJ 07032 E-mail: [email protected] (973) 474-5336 Gene Newman, Pres. FAX (973) 474-5348 Stephanie A. Diehl, Tres./Sec’y www.exploreair.com Brian Galik, V.P. REVITA RUGS 10 Horizon Blvd. GERTNER MANDEL, LLC S. Hackensack, NJ 07606 1215 East Veterans Highway (201) 641-1100 Jackson, NJ 08527 FAX (201) 641-1150 (732) 363-3333 E-mail: [email protected] FAX (732) 534-0328 URL: www.revitarugs.com E-mail: [email protected] Hamid Zarei, Pres. URL: www.iplaw-gmp.net Lawrence Mandel RUG INSIDER MAGAZINE 4 Fortsalong Rd. H.M. NABAVIAN & SONS, INC. Meredith, NH 03253 36 E. 31st St. (603) 279-4938 New York, NY 10016 FAX (603) 279-4838 (212) 213-2476 E-mail: [email protected] FAX (212) 213-4276 URL: www.ruginsider.com E-mail: [email protected] Peter Woodaman, Publisher URL: www.hmnabavian.com Massoud Nabavian Pres. RUGNEWS.COM P.O. Box 18207 INTERNATIONAL MARKET CENTERS Sarasota, FL 18207 495 South Grand Central Parkway (941) 929-9430 Las Vegas, NV 89106 E-mail: [email protected] (702) 380-0919 URL: www.rugnews.com (888) 416-8600 Carol Tisch, Editor & Publisher FAX (702) 380-4002 Howard Tisch, Executive Editor E-mail: [email protected] URL: www.imcenters.com

AREA 47 AUGUST 2018 SATURDAY 25 – TUESDAY 28 JAVITS CENTER NYC HALL 3B

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AmericasMart.com/July | @AmericasMartATL | #AtlMkt TO THE TRADE | ©2018 AMC Inc. | 800.ATL.MART