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Summer 2018 Cover Final.Qxp 001 FALL 2006.Qxd 5/21/18 3:19 PM Page 1 summer 2018 cover final.qxp_001 FALL 2006.qxd 5/21/18 3:19 PM Page 1 AREA Summer 2018 ECLIPSE COLLECTION A NEW GENERATION OF DESIGNS ATLANTA LAS VEGAS JULY 11 - 15, 2018 JULY 29 - AUGUST 2, 2018 AMERICASMART 4-G-14 WORLD MARKET CENTER, B455 (CLOSED JULY 14) kalaty.com MOMENI A TRADITION OF QUALITY same brand you love new look atlanta market las vegas market July 10-16 July 29-August 2 B1, SHOWROOM 4-b2 showroom b-425 www.momeni.com Invite your customers to experience island-inspired living at its fi nest through the refi ned yet casual Tommy Bahama area rug collection. FURNITURE AVAILABLE AT TBFURNITURE.COM ATLANTA 3.A.2 | LAS VEGAS C395 | OWRUGS.COM/TOMMY AreaMag_OW_FULL_TOMMY_May2018.indd 1 5/10/18 9:18 AM amici ad winter 2016.qxp_Layout 1 11/27/16 11:37 AM Page 1 INTRODUCING THE CLUSONE COLLECTION AN EXCLUSIVE FINE WOOL CARPET PRODUCTION N e w J e r s e y D e l h i S h a n g h a i D u b a i M e l b o u r n e The Vestige Collection. It goes with anything. It elevates everything. DALLAS WTC 506 | ATLANTA, BLDG #1, 4-D-2 | LAS VEGAS B-480 summer 2018 for chad.qxp_001 FALL 2006.qxd 6/1/18 9:40 AM Page 6 FROM THE PRESIDENT’S DESK Dear Colleagues, the most impeccable and professional manner. In my Since assuming the position of president of ORIA opinion, this merger will benefit all exhibitors and about a year and a half ago, there has not been a sin- attendees alike. The officers of ORIA and I are look- gle news story with as profound an effect on our ing forward to a continued mutually beneficial rela- industry as the two most recently announced. tionship with the management of this new entity. By the time you read this, you will undoubtedly The other major news story impacting the rug have heard of the announced merger of International industry is the withdrawal by the US from the Iran Market Centers (IMC) and AmericasMart (AMC), agreement and re-establishment of an embargo on which will be completed in July or August of this Iranian products, including rugs and carpets. This year. This alone will have a major will go into effect as of August 6th, impact on our industry—I believe 2018. This is not the first time that for the good. such an embargo was imposed on Atlanta was the first market Iranian goods coming to the U.S. center to develop a trade show for We anticipate that while the Area Rugs. It reflects in its origins embargo will have an immediate the passion, vision and love of the negative affect on importers of late John Portman for our industry. Persian rugs, over time, we will see Over a 30 year period, in partner- more imports of rugs and carpets ship with the ORIA and leading from other manufacturing countries American importers, AMC grew to such as India, Pakistan, Turkey, be known as “the home of the Area Egypt and others that will compen- Rug Industry.” Under the leader- sate for any loss to our industry. ship of his son, Jeff Portman, and Ultimately, it should be business as his outstanding and professional staff at AMC, our usual. Meanwhile, we will, of course, continue to association has enjoyed a very special relationship hope that peace will be established and these sanc- that helped build our industry to what it is today. And tions lifted. all attendees have benefitted by the professionalism In other news, reports from the recent spring and hospitality extended during markets. We will High Point Market were positive with many always appreciate and be grateful to the Portman exhibitors enjoying strong market attendance and Family and AMC. sales. We are also approaching the important Summer This mutually beneficial relationship will now markets—starting with Atlanta’s AmericasMart in grow to include the Vegas and High Point Markets, mid-July, followed by the Las Vegas Market at the and we look forward to working closely with the end of July and The Rugshow@Javits in August—in newly combined IMC led by Bob Maricich. Indeed, which we urge you to participate. this could be described as ‘a match made in heaven.’ I would like to wish you all a happy summer and IMC’s credentials are well established, having man- success in the markets. aged both the Las Vegas and High Point markets in Regards, Ramin Kalaty President - Oriental Rug Importers Association, Inc. 6 Summer summer 2018 for chad.qxp_001 FALL 2006.qxd 6/1/18 10:01 AM Page 7 Summer APublished byREA the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org President Ramin Kalaty Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Hari Tummala Executive Director Lucille Laufer AREA Advisory Reza Momeni, Chrm. Committee Dennis Dilmaghani Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Alix Perrachon Contributing Author Carol Milano 24 Contributing Author Ellyne Raeuber Production Artistic Color Graphics 6 From the President’s Desk 36 History & Heritage Treasures of the Victoria & Albert Museum 10 In the News 43 Calendar of Events 13 New & Antique Product Gallery 43 Index to Advertisers 24 Design Focus Matthew Patrick Smyth 44 Directory 32 Merchandising Cover: An Aubusson-woven carpet featuring a quatrefoil repeat in undulating shades of mocha and cream complements Burnishing Your Brand—On A Budget the hues in the walls and upholstered daybed and overhanding canopy. Photography by Peter Margonelli. Courtesy of Matthew Patrick Smyth Inc. Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue. AREA7 HRI_intrigue_summermarket_AreaRIV4.qxp_Layout 1 5/18/18 11:55 AM Page 1 Harounian Rugs International Visit our new Atlanta ShowroomAtlanta | AmericasMart, Building 1 - Suite 4-D-1 | July 11 - 15, 2018 Las Vegas | World Market Center, Building B - Suite B433 | July 29 - August 2, 2018 Intrigue Collection www.hrirugs.com | [email protected] | 800-682-3330 Atlanta High Point Las Vegas New York LAS VEGAS MARKET NEW SHOWROOM B360 SUMMER MARKET JUL 29-AUG 2, 2018 For 92 years, the Couristan brand has been revered as an icon of style and quality for its exquisite area rugs, residential carpeting and custom floor covering fashions. Come see our latest fashion trends in our NEW Showroom! WALL-TO-WALL CARPETING | AREA RUGS ROLL RUNNERS | CUSTOM RUGS couristan.com | 800.223.6186 summer 2018 for chad.qxp_001 FALL 2006.qxd 5/23/18 11:17 AM Page 10 IN THE NEWS ORITOP HOSTS HANDMADE RUG SYMPOSIUM IN VIENNA By Alix G. Perrachon Members of the European rug trade attended “The clothing and recycling as evidenced by businesses Handmade Rug Symposium” in Vienna on April 6-7 cropping up in these sectors. As Millennials eventual- on Austria Auction Company’s premises at the 18th ly become more established with families and homes century Palais Breuner. Organized by Oritop’s vener- of their own, they will begin to appreciate the critical able Fritz Langauer and his team, the conference’s importance of furnishing their homes with healthier objective was to focus on various aspects of the furnishings alternatives. changing dynamics of today’s handmade rug market. My fellow speakers—including European As one of the speakers, I focused on current importers and market experts, and U.S. dealer Rob global interior design trends and the evolving role of Leahy of Fine Rugs in Charleston—addressed various the interior design trade in the handmade rug market. facets of the handmade rug industry ranging from the While only a decade or so ago, European and U.S. drastic changes incurred by the significant rise of decorative rug tastes differed, they are essentially uni- online sales to production conditions in countries of versal today thanks to globalization. I urged the hand- origin such as Nepal and to the current decreased made rug industry to gear its marketing strategy interest in handmade rugs on the international stage. toward the Millennial generation given the demo- An all-day workshop on vegetable dyes took place on graphic shift away from aging baby boomer buyers. I April 7th conducted by Michael Bischof followed by emphasized the acute need for an industry-wide cam- an auction of antique rugs, weavings, and textiles. paign to generate awareness of handmade rugs’ sus- For me, this was the most engaging rug sym- tainable properties vs. machine-made carpets.’ posium I’ve ever attended. Thanks to a thoroughly While Millennial purchasing habits currently engaged audience, the discussion was active, if not lean toward the immediate, cheap, and disposable, passionate at times. The question remains: How do we interestingly there is also a growing trend among move forward to best communicate the merits of those passionate about all things organic from food to handmade decorative rugs in the digital age? The speakers at the Oritop symposium from left to right: Fritz Langauer (Oritop), Tim Steinert (Carpet XL magazine) Alix Perrachon, Peter Fliegner (Care & Fair), and Rob Leahy (Fine Rugs of Charleston).
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