Areathe Offical Publication of the Oriental Rug Importers Association, Inc

Home , Carpet, Dilmaghani, Oriental rug

AREATHE OFFICAL PUBLICATION OF THE ORIENTAL RUG IMPORTERS ASSOCIATION, INC.

DESIGN FOCUS Brian Murphy SPRING 2016

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HERMITAGE COLLECTION

TRULY ORIGINAL RUGS, PILLOWS AND THROWS Visit us at High Point | April 16-20, IHFC D320

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Invite your customers to experience island-inspired living at its ﬁ nest through the reﬁ ned yet casual Tommy Bahama area rug collection.

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INTRODUCING THE

CHELSEA COLLECTION

AN EXCLUSIVE FINE WOOL AND

SILK CARPET PRODUCTION

N e w J e r s e y

D e l h i

S h a n g h a i

D u b a i

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From the President’s Desk

Dear Colleagues and Friends, will enhance the image of the oriental and oriental style rug and spark a new awareness and Judging from reports, the most recent January appreciation of a wide variety of rugs from all rug trade shows were well attended and sales were producing countries. So while congratulations are solid. Dealers in attendance reported they had a in order for members who had been and now will good 2015, finishing the year with be actively importing rugs from strong sales. Let’s hope the Iran, the industry as a whole will momentum continues in 2016 and benefit from this positive turn of you are off to an excellent start to events. the New Year. A reminder: next up on the event At every trade show there is a calendar is the venerable ‘buzz’ about something, and this International Home Furnishings year the big one was about the lift- Market in High Point, NC which ing of trade sanctions—imposed runs from April 16 to April 20. This about six years ago—on the impor- has become an important show for tation of Iranian/Persian rugs into our industry in that it highlights our the U.S. As I pointed out in a recent issue of product’s role in the home furnishings mix, posi- AREA, the reintroduction of new production tioning it as fashionable and on trend while Persian rugs into our industry has tremendous increasing its visibility and distribution among implications, not just for producers/importers of major home furnishings retailers. If you’ve never Persian goods, but for the industry as a whole. attended, it’s a show that I highly recommend. There is scarcely a ‘brand’ as well known or You’ll find it’s an eye-opener not only for rugs regarded as the Persian Rug. One need merely but for the full range of furniture, and accessories. look at Google hits to see that when a consumer is looking for a fine hand-knotted or oriental rug, Wishing you all a warm and happy Spring, their first search is “Persian rug.” This enthusi- asm for—and now, availability of—the ‘real deal’ Sincerely,

REZA MOMENI President - Oriental Rug Importers Association, Inc.

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AREA Spring 2016 Published by the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org

President Reza Momeni Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Ramin Kalaty Executive Director Lucille Laufer AREA Advisory Reza Momeni, Chrm. Committee Dennis Dilmaghani

Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Carol Milano Contributing Author Ellyne Raeuber 28 Production Artistic Color Graphics

6 From the President’s Desk 36 Atlanta Market Review 14 In the News 44 From HQ General Membership Meeting January 2016 15 New & Antique Product Gallery 45 Around the Market: 20 Merchandising America’s Magnificent Carpet Awards Gala Online Catalogs On The Retail Floor 48 Directory 24 Las Vegas Market Review 52 Calendar 28 Design Focus: Brian Murphy “Handmade Rugs Bring Soul To Any Room” 52 Index to Advertisers

Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc.

Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue.

Cover: An extraordinary Tibetan rug featuring swirling dragons sets an exotic tone in this townhouse TV room. Courtesy of Brian Murphy, Inc. Photography by Sergio Villatoro.

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NOVA COLLECTION HIGH POINT MARKET APRIL 16-20. 2016 SHOWROOM: IHFC G-369

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We Clean Valuable Rugs “Never clean this rug” was good advice when traditional rug washing was your only option. Revita is not traditional rug washing. Revita revitalizes rugs, purging them of dirt, bacteria, dust mites, allergens, stains and odors. No harsh chemicals. In fact, Revita removes the toxic residue le by previous rug cleaners and gently strips away the brittle calcium deposited in your rug by the well water they used. A revitalized rug is so er, richer and healthier than ever before. Utterly clean. You’ll smile when you see and feel the di erence. Revita is a new technology using ultra-puri ed water and purely organic additives to restore the life and vitality of area rugs, even the most delicate, antique silk Persians and Orientals. Miraculously, Revita costs about the same as traditional rug washing. But technology is always like that, isn’t it? Giving us safe, a ordable solutions that were impossible only yesterday. Learn more at revitaRUGS.com or call us at 855-573-8482 PS – Patching, weaving, re-dyeing and re-fringing are performed daily by our master conservators. Your rug is in expert hands with Revita. And our drivers and estimators are happy, friendly and college educated. What a company! Learn more about Hamid Zarei our process online. Azita Goldman Your resource for ﬁne hand-woven rugs

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In The News

NOTEWORTHY KALATY RUG CORPORATION is pleased to announce that in addition to its highly popular app for iPad and iPhone, the company’s app is now available for Android devices through Google Play. The Kalaty app is just one of the company’s many useful marketing tools available that help dealers and consumers “Discover The Kalaty Difference.” Among its many features, the Kalaty app allows viewers to browse the company’s array of collections in thumbnail format, view rugs individually with available sizes, as well as magnify details with pinch-and-zoom capability. “Our app continues to ATIYEH INTERNATIONAL’s Tom Atiyeh was give our dealers, their customers and consumers the greeted in the Portland OR airport on his way to the ability to quickly and easily access our complete line ORIA general membership meeting by a statue of his and to view our products in an elegant and intuitive father. Victor Atiyeh served as 32nd Governor of the way,” says Kamran Kalaty, a company spokesman. state of Oregon from 1979-1987. For more, go to www.kalaty.com.

ORIA CHARITABLE FUND 2015-2016 DONOR HONOR ROLL

GOODS & SERVICES Explore Airtrans Services PLATINUM $15000 + SILVER $1000-1999 Rugs and services for the Jaunty KAS Jaunty 2014 Silent Auction were Kas Nourison Samad graciously donated by Kalaty Yayla Chris Walter the following companies: Loloi GOLD $2000-4999 Lotfy & Sons ABC Carpet & Home BRONZE up to $999 AmericasMart Atlanta Momeni (Wooster House) Rafi Amirian Amici Nourison Momeni Association of Rug Care Bashian Oriental Weavers Safavieh Specialists Caravan Tamarian Atiyeh International Capel Tibet Rug Co. Alix Perrachon Chaman Antique Rugs Revita Rugs Woven Concepts (HJR)

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New Product Gallery

The Lucia outdoor rug collection from KAS brings a traditional touch of elegance to a living space, indoors or out. Neutral colors and elegant patterns offer the sophisticated yet trendy look that works with any lifestyle. These rugs are machine-woven in Turkey of UV-treated polypropylene, specifically made for the rugged outdoors. Shown here: Design #2750 KAS www.kasrugs.com

From Tamarian, exciting new transitional designs, hand-crafted in Nepal using the finest materials and centuries-old techniques: (From top left) Disailles TK Ice – TK “Twisted Knot” (80% Wool and 20% Silk) Bowery PW Masquerade – PW (All Wool) Jazzed PW Seaspray – PW (All Wool) TAMARIAN WWW.tamarian.com

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In The News

AWARDS LOLOI RUGS has been recognized with an ARTS enhancing the market position of the home furnish- Award, its fourth in the Best Area Rugs Manufacturer ings industry. category. The ARTS Awards, presented each January during the Dallas Total Home & Gift Market, recog- ZOLLANVARI INTERNATIONAL is proud to nizes excellence in retailing, manufacturing, sales and report that they received the coveted Best Innovation design. The ARTS Awards recognize distinction in 27 Award at Domotex’s 2016 Carpet Design Awards for categories including retailing, manufacturing, sales the third time with Glow from the Kundan Silk® and design. The ARTS Awards are produced by the Collection. No other company has won this many Dallas Market Center and developed by ART, the cre- times in this category. Glow is a prototype for a new ative home furnishings network representing manu- cold dyeing technique. This innovative technique of facturers, retailers, representatives and other individ- dyeing silk fibers is both eco-friendly and sustains the uals and companies interested in promoting and beautiful striations of translucent colors.

OBITUARY ABC CARPET & HOME is reports with deepest regret the passing of Jerome Weinrib, company CEO, on February 13 at his home in Palm Beach FL. Widely recognized as a leader in the retail hone furnishing industry, Weinrib led the company for over 50 years, overseeing its evolution from a single specialty floor covering store to trend-setting home furnishings icon. A superb retailer and true visionary, Weinrib was, in the process, instrumental in revitalizing the lower Broadway area of Manhattan. Today the company’s three locations in the New York Metro area and Florida attract over a million visitors. A true family business, ABC was founded in Jerome Weinrib 1897 by Weinrib’s grandfather, Samuel, an Austrian 1929-2016 immigrant who sold carpets from a pushcart. By the time Jerome inherited the business from his father, he was ready to move the store from East 28th Street ABC to spruce up its carpet offerings, which had fall- Manhattan, NY to Broadway, in the Flatiron District. en out favor with many customers. As part of the In the 1980’s, his daughter Paulette with her then hus- arrangement, ABC ran the Harrods rug department. band Evan Cole dramatically expanded ABC Carpet “We’re going to cover the world in carpets,” Mr. to become ABC Carpet and Home. As the business Weinrib said when the partnership was announced. continued to flourish, one of Weinrib’s proudest Weinrib is survived by his second wife moments came, his family said, when the London Bunny, daughters Paulette and Madeline, grand- department store Harrods teamed up with ABC Carpet daughter Lena.. His first wife Norma and son Steven to sell its rugs in 1998. At the time, Harrods turned to predeceased him.

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New Product Gallery

Three of Momeni’s newest introductions from The Nova Collection, 100% wool, hand-knotted in India; and The Tudor Collection, also 100% wool, hand-tufted in India. Both collections feature traditional motifs reinterpreted in up-to-date color palettes. Above, left: Nova design NOV-1 IVY. Center: Tudor design TUD-1 BLU. Right: Nova design NOV-3 IVY. To see these and more, visit the Momeni showrooms or website. MOMENI www.momeni.com

For more information regarding the fine products offered in our ANTIQUES & NEW PRODUCTS GALLERY please consult the Members Directory in this issue of Area Magazine.

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In The News

MOVING EBISON HAROUNIAN has moved its offices to a NOURISON unveiled their completely revamped new location: 389 Fifth Avenue. Suite 508, NY NY Hagaman Carpet product line at The International 10016. Telephone and fax numbers remain the same. Surface Event in Las Vegas. In early 2015, Nourison acquired niche wool tufting manufacturer Hagaman Situated in the heart of the rug district, the new space Carpet and has operated it as an independent division will showcase the company’s extensive lines of fash- with a dedicated agent sales force. At Surfaces, the re- ion-forward, high quality area rugs. introduction of Hagaman will include completely new product lines produced in the acquired U.S. factory, NYICS announced that for 2016, the show has moved new lines from Nourison’s existing overseas manu- to a new venue called ‘The Tunnel’ NY, located at 224 facturing facilities, re-colored existing lines, and 12th Avenue in the West Chelsea Historic District of brand new merchandising and sampling options. Manhattan. The new space will accommodate the “After over 35 years of growing our business organ- expanding show while still providing an environment ically, Hagaman was our first outside acquisition and rich in charming character and history. This year’s is our first U.S. based manufacturing facility,” com- NYICS will run from September 11-13. Conveniently mented Alex Peykar, Nourison principal. “We are located near hotels, restaurants and galleries, the extremely excited about the capabilities of this factory Tunnel NY is just a half mile from the Javits Center. and the growth prospects for this new division.” The High Line, an out-of-use railroad trestle turned public greenspace attracting five million people a PEOPLE year, is only a block away. Opportunities for exhibit- LAS VEGAS MARKET announced that veteran gift ing and sponsorship are available now. To learn more, and home décor leasing executives, Joy Jansen and contact executive producer Murtaza Ahmadi at mur- Leanna John, have assumed expanded roles for select [email protected] or call 323-404-5822. gift, lifestyle, gourmet housewares and specialty tabletop floors in Building C. “Las Vegas Market has PRODUCT experienced significant growth—in quality of LOLOI announced the addition of its newest licensed resources and showroom occupancy— both of which partner, Joanna Gaines, designer, renovator and host can be attributed in large part to Joy and Leanna’s of HGTV’s ‘Fixer Upper’, now in its 3rd season. contributions,” said Dorothy Belshaw, president of Designer, renovator and modern-day pioneer, Joanna Gift & Home Décor, International Market Centers. and husband Chip Gaines first found success when “Based on their demonstrated abilities, they opened their own business, Magnolia Home, and strong industry relationships and knowledge, we have started flipping homes in Central Texas. They caught decided to reallocate account management responsi- the eye of HGTV execs and ‘Fixer Upper’ was born. bilities and place our continued expansion into their Now in its 3rd season, The Magnolia Home by Joanna capable hands,” Belshaw continued. “As the leading Gaines which features an exclusive line of rugs, pil- furniture, home decor and gift destination in the west- lows, and throws will be on display in April at the ern United States, Las Vegas Market is continuing to High Point Market. Visitors to Loloi’s showroom will building strong relationships with individual see a dedicated space of vignettes featuring all new exhibitors and multi-line sales agencies—areas where products along with giveaways inspired by the Leanna and Joy have excelled.” Joanna’s Magnolia Home collection.

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From ORIA HQ

Noury Peykar 1920-2016

It is with deepest regret that we report that passing of Noury Peykar, chairman of Nourison on February 20, 2016. Noury Peykar founded Nourison with his four sons in 1980. The name Nourison was a combination of “Noury” and “sons” and a tribute to their father and his legacy. They founded Nourison with little means, but were fortunate enough to build a successful company that has become a leader in our industry and has continued to grow over the past 35 years. Mr. Peykar continued to be involved with the business until his passing, and could be found in the Saddle Brook office on most days. Noury Peykar was born in Kashan, Iran on October 20, 1920, and is survived by his sons Paul, Edmond, Alex, and Steven Peykar, his daughter Maggi Hakimi and their spouses, 11 grandchildren and 27 great-grandchildren. His first wife Joanna died in 1959. His second wife, Esmat recently passed in August of last year. He was a kind person and greeted everyone with a warm smile and a friendly wave. Mr. Peykar will be truly missed.

ABOVE Noury Peykar (center) with sons (left to right), Alex, Steven, Edmond and Paul.

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Merchandising

How ONLINE CATALOGS Can Have A POWERFUL Role On The Retail Floor by Carol Milano

Rug importers and suppliers have created digital and When they’re looking for furniture or other big- online catalogs for years, to familiarize buyers with ticket items, 85% of today’s consumers do some of their lines. Now, manufacturers’ digital catalogs are their research online. One valuable way for retailers to moving onto retail sales floors as potent sales tools to capitalize on this trend is to have a digital catalog reach consumers. You can optimize the use of manu- available to shoppers, in the store. facturers’ on-line catalogs—or your own — to drive What makes an online catalog an advantage? your in-store sales.

Left: Kiosks provide access to online catalogs throughout the sales floor at Star World, Inc.. Photograph courtesy of Star World. .Right: Imaginative vignettes enliven Loloi’s online catalog. Photography courtesy of Loloi.

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Merchandising

24/7. If you don’t have one, you can’t provide the Benefits of Online Catalogs To Cyrus Loloi, principal at Loloi Rugs, Inc., “A entire range of customer services!” big benefit of the digital catalog is that it’s free! Some people do like the feel of a print catalog and enjoy What’s In a Digital Catalog looking through it. But print catalogs are expensive, How does a digital catalog differ from the tradi- and can get beat-up. A company like Loloi may send tional print catalog? It lets you search very quickly, the retailer a print catalog once a year. For a store with for example, for an oriental rug in, 5x8 size, featuring multiple locations, it’s hard to get that around,” he a certain color. The ability to do multi-attribute explains. “Or, a store’s designer who visits a client at searches can be used to up-sell and cross-sell, Mr. home may not want to lug around a catalog.” Nigam notes. “Suppose a customer says, ‘I like this An online catalog, however, is accessible any- rug, but I’m not ready to purchase right now.’ The where, and immediately available. “Many stores have salesperson can say, ‘Okay, let’s put everything we’ve a computer on the sales floor, so any salesperson can looked at into your Wish List folder. You can go go online and look through the digital catalog. To find home, show it to your husband or wife, and think current offerings, the dealer checks our website, about it.’ You couldn’t do that unless you were which has been optimized for digital use. Sales reps online.” enjoy sending the digital catalog link to potential cus- Digital catalogs allow a more personal glimpse at tomers,” Mr. Loloi finds. “That shows the store’s ver- what different rugs or furniture pieces could look like satility, and the customer can see it at home. There’s together. Loloi’s catalog features dozens of room no need to travel to drop off a print catalog, or give the shots. “They’re beautiful. They show as you flip customer one of the few catalogs they may have.” pages,” says Mr. Loloi. The digital catalog is a big advantage for explor- For similar reasons, a popular digital option that ing the Loloi line, he believes. It provides information MicroD offers is the “online Room Planner.” Whether about samples they have in stock, and allows retailers used by the consumer at home, or the salesperson in to offer a wider range of designs than what they have the store, according to Mr. Nigam, the Planner makes in-store. it easy to: Another digital catalog benefit is that it’s “omni- • Search for multiple attributes of an item channel,” says Manoj Nigam, CEO and president of • Up-sell and cross-sell MicroD, Inc. in Charlotte NC. The 21-year-old firm • Find all the details of a particular rug, promptly specializes in product presentations for the home fur- • Use the same catalog to work with room arrange- nishings industry. “A brick-and-mortar store may not ments have a strong online presence. But it no longer matters MicroD’s highly interactive catalog runs on which channel brings the customer. They can start on browsers, tablets and apps. “We enhance the quality the web and then find the product in the store, or vice- of each image, and add easily searchable attributes, by versa. Only an omni-channel approach gives you using terms that customers will understand. Products complete flexibility.” are easy to find,” confirms Mr. Nigam. For manufac- No matter a how a customer reaches you, Mr. turers who consider their website to be their catalog, Nigam continues, “you’re always available to give he advises, “A digital catalog will make it very conve- them value—an online catalog means you’re open nient for retailers to sell your product—it’s easier to

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Merchandising

have and use information when it’s all in one place.” this page we’ve created, and e-mail you a link to it. Then you can open your tablet tonight, and play with

The In-Store Online Catalog this. On the Room Planner, you can think of what you For the Loloi digital catalog, no equipment is forgot —like the chair your cat likes to sit on that you required. “You need only log in online to use it,” says don’t want to move. When you’re ready, or need Mr. Loloi. Sales reps who study the digital catalog more information, just let me know. I’m glad to help.” before the store opens “can get familiar with our prod- Saving a customer’s preferences in Favorites helps uct line, including things they may not carry in the the retailer maintain the relationship. store. So if a customer says, ‘That’s not quite what I’m looking for,’ the salesperson will know other One Retailer’s Experience options, and can instantly show them to the customer “We only use digital catalogs in our store,” says on the in-store computer. That helps make a sale. Rick Hutton, CEO of Star World, Inc., based in Salespeople tell us they like the catalog.” Loloi Encino CA. During planning, Star World tried to cre- designs their own catalog and updates it annually. ate a very efficient design allowing more products in “You build on the experience they’ve had at less space—“We wanted to make 30,000 square feet home, where they like what they see,” Mr. Nigam feel like 300,000 square feet.” explains. “Then they can come into your store with a How did they achieve this? One helpful approach phone and say, ‘I like this item. Can I see it here?’ The is scattering 15 digital catalog kiosks throughout their salesperson can say, ‘Here’s the rug,’ and then add, Technology, Home and Fashion departments. “If you ‘Let me show you a matching chair.’” can’t find it in our store or kiosk, it probably doesn’t Consumers believe what others recommend. exist,” Mr. Hutton believes. That’s why product reviews get so much attention, he If someone comes in and says, “I love that rug— stresses. “In the store, if a customer says, ‘I’m not does it come in other colors?” the salesperson can sure about this rug,’ the salesperson can respond, bring that shopper to a kiosk, and introduce them to ‘Let’s look at what people are saying about it,’ and the online catalog. “If you don’t take them through the quickly show the shopper some reviews online.” experience, it just looks like a big beautiful 55-inch The digital catalog expands a store’s range of TV touch screen,” he notes. “If that product is in the rugs and styles, he affirms. A salesperson can ask, store, we’ll see it on the digital catalog.” Then the “What are you generally interested in?” If the cus- salesperson can recommend setting up a Wish List, tomer’s replies, “A brown leather sofa,” the salesper- with the shopper’s e-mail address and phone number.” son could say, “We’ll search from all our brands. How That’s important, says Mr. Hutton, “because that Wish about looking at burgundy leather as well as brown?” List is now available in my POS system.” (No trans- Then, “Start searching online for related prod- actions are performed in kiosks.) ucts,” continues Nigram. “If the customer doesn’t Some people go to the kiosks themselves, Mr. appreciate a certain color, you can switch the rug to Hutton’s learned. “They love to play and look on their another color immediately. Then say, ‘Let’s see how own. It’s also very enjoyable for a salesperson to walk all this lays out in your room.’” Creating a digital pre- them through the catalog, and then leave them to use sentation of a possible room plan is an attractive sales it.” Occasionally a shopper is a little apprehensive, tool. The salesperson can explain, “I’ll create an “but their kids try the machine and say, ‘Mom, this is online account for you in Customer Favorites, save how you do it.’ It’s important that the kiosk is simple,

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Merchandising

and comfortable for the customer. They shouldn’t feel nity to show higher-end products you might not usu- afraid that they’ll break something.” ally have in-store.” Have descriptions of each product and its features, Mr. Hutton emphasizes. “This can’t just be a Summary picture. They have to be able to touch and feel the If you don’t yet have a digital catalog, consider product. If it’s not easy or intuitive to use, they’ll walk taking advantage of its benefits, for both customer away. Everything is about the customer experience! involvement and greater sales potential. If you have a That’s why I try our digital catalog every day, pre- staff member with strong skills in digital design and tending I’m a customer.” copy writing, try setting up your own online catalog. Star World updates its digital catalog nightly, as Otherwise, the services of a professional digital their automated system surveys each vendor’s inven- design firm with home furnishings experience may be tory, for what’s available for immediate delivery. a very worthwhile investment. And be sure to contact “Our vendor-partners love it,” reports Mr. Hutton. your supplier to discuss ways of integrating their dig- “They can show their whole line online, by having ital catalog into your sales tools. just a few [products] here. It’s a tremendous opportu-

Being able to see a design in a room setting is a important benefit of online catalogs for the consumer in Loloi’s online catalog. Photograph courtesy of Loloi.

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Market Review

All The Best At The LAS VEGAS WORLD MARKET by Ellyne Raeuber

With East Coast airports snowed in, some buyers since the market’s inception, the best attitude and arrived late or chose to cancel last minute. Even vibe,” said Cameron Feizy, Feizy Import & Export, Cameron Capel, Capel, Inc., Troy, NC had to wait a Dallas, TX. “It’s a combination of the economy and few days before she could get a flight out of town. In positive outlooks; and the market center has done a spite of the bad weather, Las Vegas participants were great job at filling those buildings up.” successful in every way: they sold, met with cus- “We had a great Atlanta market as far as atten- tomers old and new, and went into 2016 with renewed dance and attitude. We got good comments on our confidence. product, and that carried forward into Vegas, another positive market,” Ms. Capel said. “With that said, we

WEST COAST FLAVOR were affected by the weather and a few of our majors “This is probably the best year that the Vegas out of the East Coast cancelled or were delayed. That market has had: the best Sunday, the best turnout was a bummer, but it didn’t dampen the attitude.”

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Market Review

Kalaty Rug Corp., Hicksville, NY also saw some SAFETY IN COLORS growth at Las Vegas. “We had more traffic, more peo- The rugs brought to Las Vegas and other shows ple coming in. There was a variety of buyers: some do indeed often sell themselves. New collections were chains, some mom and pops, some regionals, but I everywhere. No one could really say that about new think that there was probably more of a West Coast color: although some new colors popped up, grays flavor. We had more East Coast buyers in Atlanta. We and other neutrals continued to dominate. were happy,” said Ariel Kalaty. About a year and a half ago Feizy came out with Ms Capel agreed with Mr. Kalaty regarding the two machine-made collections that were heavy with West Coast flavor: “Our normal Vegas market is more grays and blues, but one has to have brights to catch of the western and international and then some of the people’s attention and reel them in. “We see the big buyers from the East Coast: Macys, Bed Bath and demand for more subdued, safer colors in the higher Beyond and others who show up at both markets. We end and we are out in front of that,” Cameron Feizy usually get a few people in from different parts of the said. The rugs in the Archean, Cambrian, and Samos Asian continent, although there were not quite as collections feature oranges and blues, while the many this year.” designs in the Melina Collection reflect solely on the Vendors don’t always know the outcome of a love of blue. show until months later. Shows are not necessarily The company also introduced a new knotted tran- about the moment. “It’s always hard to tell at a show sitional design collection made of bamboo viscose. about sales because that’s not what it’s about. It is “The Leif Collection has an ivory background with more about making the connection and having people chartreuse, lilac, mango, sky blue or zinc almost float- see your things. Once that happens, the sale takes care ing on top, forming a nomadic-like pattern. They are of itself,” Mr. Kalaty noted. somewhat organic in design: call it a refined Moroccan,” Mr. Feizy said.

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Market Review

Originally debuted in High Point in October, “At the same time, there’s that millennial, Capel’s Genevieve Gorder Collection was new to younger customer who is going to buy something that both Atlanta and Vegas. Those who weren’t at High retails for $199-399 for a 5x8 or 6x9; then they are Point saw and liked the casual, machine-made transi- going to throw it out and buy a new one,” Ms. Capel tional Poppy line, as well as the rugs in the tufted continued. “We’ve been answering that need and had Sticks Collection, also with a transitional flavor. a great response to a few new collections that we “There is a lot of texture and good, more transitional debuted in Atlanta, and then in Vegas. They were design,” Ms. Capel said. “There are also two flat- called Cosmic, a flat-woven contemporary polyester, woven Dhurri rugs, Kahlo and Valla, but with added and Quarry, a more modern transitional design.” embellishments: braided fringe and pops of color.

Genevieve Gorder is known for bright colors like a A NEW EQUANIMITY beautiful sapphire blue, a yellow that she calls Leo Expectations have shifted and consumers have Sun, and an orangey color she calls Ember.” found a new equanimity that allows a little bit of Tastes range, and having something for everyone relief, a little less worry over financial woes, and with is essential. Millennials—those with that, some freedom to buy new disposable income as well as those things in 2016. Dealers are respond- without—seem to like modern, ing to the good feedback they get edgier design, while that more set- from their buyers, producing very tled buyer is looking for subtlety. desirable rugs. It all bodes well for “We see modern getting a bigger the new year. piece of the pie,” Mr. Kalaty said. “Barring December, which is a “In the younger demographic, the cyclical phenomenon, we had a consumer side looks toward the great 2015,” said Ms. Capel. “Going more modern and while we remain into 2016, January has been really strong in transitional and traditional, good, fueled by the positivism of we have modern across the spectrum the Atlanta and Vegas markets. from middle to high. We introduce across all cate- We’ve streamlined a lot of our product and answered gories, but right now we’re going into a little bit more a lot of the requests from our buyers: we’ve got the higher end. That’s in its infancy: some of these lines right price points and more modern designs. don’t even have names. Things can shift a little bit “We are also proactive,” she continues, “often here and there in terms of design and color based on with the help of our design partners like Genvieve buyer feedback.” Gorder, giving buyers what they need before they “Capel is a medium-priced house,” explained Ms. know they need it. We’re still cautious because of the Capel. “We’re finding that our wholesale approximate economy, but I do feel like a lot of consumers are price point for a 5x8 or 6x9—$700, $800, $900—has ready to find something new and luckily the buyers been really well received. I think the retailer, and felt like they found that with Capel.” therefore the consumer, is realizing that they are get- “I fully expect 2016 to be a fantastic year,” Mr. ting great quality, and great design and look, at a rea- Feizy said. “We went to market as true partners, heav- sonable, fair cost. On the higher-end, we offered the ily invested in our customers’ success: The engage- Siam Collection in serene grays and blues. It featured ment we’re getting from our dealers and the growth designs and colors that are easy to live with. we’re experiencing are both incredible.”

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Design Focus

For Manhattan designer Brian Murphy Handmade Rugs Bring Soul To Any Room

“Always use a handmade or antique rug to bring quality, personality, and soul to any room,” recommends Manhattan designer Brian Murphy who has worked with decorative carpets since the inception of his career at Parish-Hadley, the legendary firm run by Mrs. Henry Parish II (“Sister Parish”) and Albert Hadley whose clients includ- ed the Kennedys, Astors, Gettys, and Whitneys. During his tenure there—from 1987 to 2000—he learned about all the myriad types of handmade carpets and discovered their paramount importance in creating signature timeless interiors. “Whether they be antique or modern, handmade rugs are unique works of art,” he adds. Since the founding of Brian Murphy Inc. in 2000, they have continued to play a critical role in his projects located all across the country and renowned for their classical appeal with a contemporary twist. Given his penchant for orchestrating dynamic inter- plays of clear colors, textures, and patterns, it’s no wonder that decorative rugs are a natural in his work. Beginning with his very first project at Parish-Hadley, Mr. Murphy learned that selecting a carpet is the first step in designing a room, even when working with a custom- designed piece. “I always start with the rug,” he remarks.

Nineteenth-century Bessarabian rugs atop parquet de Versailles floors anchor 18th-century French and English furniture groupings in this elegant Nob Hill living room in San Francisco. Courtesy of Brian Murphy, Inc.

STORY BY ALIX G. PERRACHON PHOTOGRAPHY BY SERGIO VILLATORO

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Design Focus

ABOVE A luxurious Tibetan silk carpet displaying a Greek key motif and gold and camel hues establishes a soothing ambiance in this master bedroom while working as the perfect backdrop for French Art Deco furniture. Courtesy of Brian Murphy, Inc.

Adeptly mentored by Mrs. Parish and Mr. Hadley, he in a jaw-dropping Oushak, a whimsical English soon acquired an impressive knowledge of antique needlepoint, or a rustic polychromatic Moroccan. “I oriental and European rugs. While this attention to disagree with people who have shied away from education in handmade decorative rugs was excep- antiques in the last few years claiming that they are a tional even three decades ago in the design world, it bad investment,” he asserts. “Antique rugs have a is even more so today. Thanks to his early training, he tremendous range of great colors and a timeless qual- developed a lifetime appreciation of the handmade ity that never go out of style.” Contrary to what many rug versus its machine-made counterpart which he might think today, they are not old-fashioned “up uses as a neutral backdrop in bedrooms. tight, and formal.” Instead, their innate beauty tran- For Mr. Murphy, shopping for a handmade deco- scends trends and exudes tremendous contemporary rative rug has always held that special thrill of dis- appeal when placed in the right context. He recently covery that makes the experience unique. “There isn't replaced a neutral sisal with a magnificent Sultanabad a rug that I don't like,” comments the designer whose which made the space come alive. “It warmed up the clients include Barbara Walters, Diane Sawyer, and whole room!” he exclaimed. former Vice-President and Mrs. Al Gore. Through the When searching for a rug, the designer goes into years, he has remained constant to his first love, that showrooms without any pre-conceived ideas. Instead, of antique pieces. He is especially drawn to those he just asks to see whatever happens to be in the with unusual, quirky hues whether they happen to be needed size and never fails to be surprised by what he

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Design Focus

ABOVE A contemporary cream-colored textural custom wool-and-silk rug (shown from a different angle on page 12) beautifully showcases Louis XV chairs around a 1940s French dining room table with a Jean Michel Basquiat painting hanging above. Courtesy of Brian Murphy, Inc.

ultimately selects. In the classical oriental rug sphere, about featuring the latest trendy floor coverings or his taste leans toward more informal pieces—as furnishings. What makes his interiors fresh is his opposed to city weaves—including Oushaks, eclectic mix of high-end antique and contemporary Sultanabads, and Herizes. Meanwhile, he has rugs together with antique and contemporary furni- unabashedly continued to use European rugs includ- ture, art, and artifacts from all around the world. ing Bessarabians, Aubussons, Savonneries, and Once the carpet has been selected, Mr. Murphy needlepoints. No matter that the latter are currently uses its colors as the springboard for his fabric selec- not the hot ticket—he loves them for their surprising tion. Most interesting, he finds, is using fabrics to color combinations. “I don't think they ever went play up the rug’s quirky secondary accents that would away,” he comments. “In any case, if a rug speaks to otherwise go unnoticed. While the large pieces of fur- me, I love it!” niture, including sofas, tend to be solid-colored, pat- When working with new rugs, quality continues tern often finds itself in smaller pieces, such as pil- to be the critical ingredient in his selection process. lows, or in window treatments. “At Parish-Hadley, I While he uses high-end wool-and-silk Tibetans— learned how to lay pattern over pattern in a strangely which he appreciates for their luxuriant feel—in both subtle way,” he notes. “This creates a warm, exotic classic and contemporary interiors, he places hooked ambience that makes the room feel special.” rugs with a whimsical twist in less formal settings. A room-sized rug generally fits the bill, but For Mr. Murphy, creating timeless interiors is not sometimes the space calls for more pieces to define

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Design Focus

ABOVE The pristine white walls enhance the luxuriant richness of a wine-colored Tibetan silk-and-wool rug which grounds this townhouse living room featuring an artful mix of Art Deco furniture and contemporary art. Courtesy of Brian Murphy, Inc.

separate seating areas. When working in a palatial is bright and will always be critical to creating time- living room in San Francisco’s swank neighborhood less interiors that look fresh even two or three of Nob Hill, Mr. Murphy used three Bessarabian kil- decades later. “Oriental rugs never went out of style,” ims to anchor individual seating groups rather than he asserts. search for or order an impossibly large rug. When Thanks to his training at Parish-Hadley, he connecting pieces in a space or from one space to the learned the vital importance of education and of shar- next, he doesn't feel that they need be of the same ing it with his clients who often first view oriental genre. Indeed, they can be completely different as rugs as being too “up tight and formal.” Once he long as color is their connecting thread. shows them the wide range of available designs and With the designer, wood floors are optimal for hues, they discover that they are truly works of art showcasing beautiful decorative carpets. Sometimes, compatible with contemporary interiors. They also he will ebonize them to enhance their dramatic effect. realize that they can be a viable alternative to custom- On other occasions, he has used them over tile, or ordering pieces which involve a several-month wait. wall-to-wall carpeting or sisal in a bedroom. An “Educating the client is key,” he insists. Moreover, accent rug “breaks up the monotony of the plain car- whatever the choices—antique, new, traditional or pet,” he remarks. contemporary—they must be of top quality. Equally For Mr. Murphy, the handmade decorative carpet important, he adds, “It's important to mix it up.”

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Design Focus

House & Garden, Vogue, The New York Times, and About Brian Murphy New York Magazine and in the book Parish-Hadley A native of New York’s Hudson Valley, Brian Tree of Life—An Intimate History of the Legendary Murphy nurtured a love for historic houses and histo- Design Firm (2015). ry and design at a young age which led him in 1987 to Parish-Hadley, the venerable firm that set the standard for American style from the 1960s through the 1990s. Under the mentorship of the firm’s founders, Mrs. Henry Parish, II (known as “Sister Parish”) and Albert Hadley, he was exposed to the finest in the design world while developing his own style and clientele. After the firm closed in 2000, he established Brian Murphy Inc. in New York. From Manhattan penthouses to San Francisco's Curran Theatre, Mr. Murphy’s artistic contributions can be seen across the country. Characterized as timeless and classical “with antiques,” his style exudes a contemporary flair with an emphasis on creating liv- able imaginative spaces. Mr. Murphy’s work has appeared in Architectural Digest, Elle Decor, House Beautiful,

ABOVE The deep burned orange tones of a silk-and-wool Tibetan rug bring warmth to this dining room while anchoring a 1970s French resin top table and 1950s French chairs. Courtesy of Brian Murphy, Inc.

AREA 33 spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 THE JAVITS

RUG @

See us this fall at our 5th annual NY showcase — starring the most innovative and cutting edge designs from some of the industry’s most renowned producers and wholesalers!

SEPT. 11-14, 2016 JAVITS CENTER NYC

Held in conjunction with Metro Market Week.

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From ORIA HQ

Through the years two looms would turn to WELCOME twenty, then two hundred and beyond due to the atten- The ORIA is please to welcome JAIPUR RUGS as its newest member. The company, which has been tion gained from the artistry and quality for which recently rebranded as JAIPUR LIVING, is a global Jaipur is known. Resting on sustainability and a verti- lifestyle leader in the home furnishings industry with cally-integrated business model, Jaipur has grown to a transformative business model centered on a passion become one of the world's leading rug manufacturers. for people, product and design. A specialist in rugs One very important extension of the Jaipur and textiles, Jaipur Living is one of the fastest-grow- Living brand is The Jaipur Rugs Foundation (JRF), a ing home furnishings companies in the U.S. field-based organization positively impacting over Headquartered in Norcross, GA, the company also 40,000 artisans at the grass roots level. JRF was estab- has a permanent showroom at AmericasMart in lished to implement socio-economic interventions Atlanta, as well as showrooms in Las Vegas (World that enable artisans to live the lives to which they Market Center) and High Point (Showplace), which aspire. This includes paying wages that far surpass the are open during key industry markets. industry average, as well as implementing a number of social interventions such as health checkups, con- nections to government schemes, leadership development and adult literacy programs. Jaipur sees joining the ORIA as a logical extension of its mission. “Nourishing the needs of our artisan network is an important company initiative on which we continually place great emphasis as a brand; as such, it is essential that we align with and support organizations that promote ethical and sustainable business practices,” says Asha Chaudhary, president, Jaipur Living. “For this reason, we are proud to be From Jaipur’s Asha Collection part of the ORIA and join the mission to foster ethical business practices and promote the best interests of Jaipur Rugs was established in 1978 by Nand the Oriental Rug Trade here in the United States.” Kishore (N.K.) Chaudhary who had a passion for the art of rug weaving and the people who produced them. His vision was to see underprivileged people— especially the physically challenged and women below the poverty line, empowered. Maintaining that all people deserve respect, N.K. developed a network Note: As of February 22, Jaipur Rugs has of artisans across India. To raise their standard of liv- been officially rebranded as Jaipur Living. This ing, he established the Jaipur Rugs Foundation which change comes as they embrace a decade of steady is today a thriving grass roots organization, providing growth and expansion, going beyond the beautiful rug people with a means to improve not only their collections for which the Jaipur name is known to income, but their health, education and, particularly in include a dynamic and award-winning range of the case of women, decision-making power within lifestyle products. their families.

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Market Review

NORS 2016 at AmericasMart-Atlanta REFLECTIONS OF An Improving Economy

by Ellyne Raeuber

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Market Review

Although there is economic uncertainty afloat as the U.S. watches China and Europe flounder, buyers at the Atlanta market were confident, many having experienced a good fall season. For some vendors that translated into double digit growth.

BETTER AND BETTER “Everyone we spoke with in Atlanta was talking about improving business. They were coming off of a good fall season for themselves. That was pretty much a general statement no matter where the customer’s market was,” said Greg Jordt of Harounian Rugs International, New York, NY. “Every one of our six markets in 2015 had a double digit increase. We were afraid to set the bar too high this January, coming off of that kind of a year, but we really continued the trend. The market was very good for us.” “The Atlanta market was a good market for us this year. Sales were good and we had a good appoint- ment roster,” said Wendy Reiss, KAS Oriental Rugs, Somerset, NJ. “We also found good traffic this year at the Las Vegas show, so it seemed like, overall, buyers were out for winter markets and we had some of the best winter markets we’ve had in some time.” Angie Emory of Radici, Spartanberg, NC felt that the firm’s move to a third floor Atlanta showroom might have had a positive effect on sales: “We actually did see more traffic. I don’t know if that is because we were on the third floor or it was just in general, but we had a good show, picked up a couple of brand new clients and some of our loyal customers came in.” “It was definitely a good start to 2016. The market seemed to have some good energy,” said Giovanni Marra, Nourison, Saddle Brook, NJ. “There is still some uncertainty, but I think that most of the people that we met with at Atlanta felt comfortable with the purchases they were making. We definitely felt the traffic was slightly higher than the previous January market.”

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Market Review

For Ariana and Jaunty, both in Los Angeles, CA, sales were up from last year. “Those who came to visit did purchase,” said Ariana’s Ahmad Ahmadi. Kami Navid of Jaunty felt that “traffic-wise it was off from last year, but business-wise it was better. Customers in our showroom wrote more orders. January started well with a 10% increase above last year’s and, overall, 2015 was up 23% over 2014. Each year we’ve had double-digit increases.” “It was a good market in that we hit the mark that we expected to hit, and saw the people we expected to see,” said Ned Baker of Tamarian, Baltimore, MD. Mr. Baker had conjectured that the market might be down a bit over previous years: A strong New York market in September coupled with the firm’s regular production cycles could have seen many clients already ordered up. Mr. Baker did notice that energy- sensitive markets like Texas and Oklahoma, states with plummeting oil prices, saw some downturn in business.

OPTIMISM Most buyers, however, were optimistic, and were buying. “One thing I’m sensing,” Mr. Baker continued, “is that having gone through big recessionary times and then a lot of peaks and valleys, people have adapted; there isn’t as much panic and seizing up.” Mr. Navid found people to be more optimistic evidenced by across-the-board selling. “Our company does not bring a lot of rugs to market, but we had between 30 and 40 new introductions,” he said. “Our customers want to see new products: some want traditional colors or patterns, others strictly transitional or contemporary. If I want to look at everybody that came in, across the board, we were selling.”

WHY ATLANTA Tamarian, believes in giving its customers a reason to visit Atlanta. “We try to make it very much worth the customers’ while. This year we were even

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Market Review

more focused and organized,” Mr. Baker said. “It feels very productive to put real orders together, go over numbers, and try to be strategic about our goals for the market and what we can do to make it worthwhile even in times when we know orders may be down. Whenever you have an opportunity to have your product and just your product shown in that quantity with a client, that’s an opportunity not to be missed.” “The people who come to the show are there to see what is new in the market,” said Soloman Bassalely, Eliko Oriental Rugs, New York, NY. “ It is a good opportunity for them to get away from their ongoing operation and see what everybody else is doing.” For Eliko, as for Tamarian, it is as much about seeing clients as it is about selling. “If I had to go around the country and see all of my customers once a year it would take me two weeks,” said Mr. Bassalely. “Here, I spend a couple of thousand dollars, man the booth for a few days and I get to see at least half of the customers I normally don’t get to see in the course of the year. It is a way for me to stay in touch with my existing customers.”

WHY DOMOTEX Among the constellation of January markets is Germany’s Domotex where Sanjay Purohit of Zollanvari, Secaucus, NJ showed this year. Although traffic was down a bit, buyers at Domotex, like those at Atlanta, were serious. “People want to go to Europe and see what the rest of the world is doing,” Mr. Purohit said, “and if you have enough American exhibitors and enough customers, then that market suddenly starts to make sense.” The firm showed “Glow” from its Kundan Silk® Collection, for which it won The Best Innovation Award. Originally conceived with the American market in mind, it was bought by Europeans customers who voted to give it a second award, The Visitor’s

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Market Review

Choice Award. Everybody, across the board, liked it. “Every dealer, with every carpet made, is speaking to the global audience. I find that many things that we make for the American market appeal to European customers,” Mr. Purohit said. Mr. Baker noted that some buyers came to Atlanta early and then went to Germany to attend Domotex. “The two shows are close together calendar-wise,” he said. “In the past importers went over to try and hit a different clientele. Now, I have domestic clients who go to Germany as part of their regular trade show repertoire.”

NEW PRODUCT Everyone, everywhere wants to see what’s new, what will freshen inventory and make for exciting selling. Ultimately, it’s the reason buyers, and sometimes sellers, come to market. Mr. Baker said that he was introduced to a few rugs at the same time as his clients. He then saw what appealed and what didn’t: design work in action. “There are always things arriv- ing for the show,” he said. “I think it’s important to keep product flowing, especially with Tibetan because it’s fashion forward.” In an effort to forecast the market, Ariana visits many shows and talks with many designers. The company does its homework so that it can stay ahead of the color curve. “You have to be right on target: rugs are fashion now,” said Mr. Ahmadi. “You study and gain information that helps you to produce what the market needs. You have to go and see. Maison & Objet in Paris is a very interesting show where we see new colors and new directions that furniture makers are taking.” Ms. Reiss saw medallions making a comeback and noticed that texture, and multi-textured patterns in particular, were popular. Distressed looks and updated transitional designs, she noted, were on view. Loloi’s Heirloom Collection did well in both Atlanta and Vegas. “It’s a vintage-like rug, 100%

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Market Review

wool, with a worn look unlike anything I’ve seen. There is a washed out effect, but the pile itself is miss- ing and appears to be worn,” Cyrus Loloi, Loloi Rugs, Dallas, TX said. Speaking of new product, Radici is reinventing itself with the introduction of a new line of imported rugs from Turkey. These machine-made polypropylene rugs with a modern look, one that easily comple- ments transitional style, were featured in Atlanta. “I think the key is that the designer and the person pick- ing out the colors for these lines are just spot on,” said Ms. Emory. “There is a very neutral color palette; soft grays, and even bone, are doing well for us. It’s just so beautiful. We had a great response.”

COLOR Although some buyers were looking for rugs with more than a pop of color, the predominant seller was gray (a.k.a. the new beige). Yes, gray, along with the blues, continue to be major colors; and that’s not a bad thing. Harounian follows a survey done by Robert Allen Fabrics. Some 20,000 designer across the country are quizzed about what they’re selling and what colors are at the top of the list. The 2016 color pick for designers, for the second year in a row, was blue. “We see that, too,” said Mr. Jordt. “All of our blues across the board are strong. We had a turquoise rug that cer- tainly struck a chord in both markets. It’s a splash of turquoise—but the predominant color is actually gray.” Mr. Baker feels that designers find it easier to “plug” neutrals into a setting and that they come to rugs later in the project. Tamarian showed grays, soft blues, and creams, but then had some rugs that are “a cacophony of primary colors,” according to Mr. Baker. “We’re hoping that more colorful pieces will inspire people earlier in a project to build around the rug,” he said.

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Market Review

Kingston and Century, two lower priced machine- mades from Loloi have the right color combinations for a fashion conscious marketplace. Kingston explores refreshing palettes like sand, charcoal and olive green, as well as an interesting robbin’s egg blue. “It’s a bit more high design at a lower price and it did very well,” said Mr. Loloi. A new hand-knotted collection, Castle, with a very heavy, dense pile was another Harounian introduction. One rug in the line is a very dark, almost black, charcoal gray. “It is basically a two color rug with an Ushak design that is partially erased,” Mr. Jordt said. “The rug’s other color is rose quartz. We thought it would be a fun statement kind of rug to show, but it turned out that it did very well.” Ariana was also in the pink. “We’re known for our blues, but we introduced pink in the last two shows and in Atlanta we went a little bit further. If it’s accents, we do mostly stronger pinks and if it’s a main color then we do a very soft pink. We did well with these new color palettes,” said Mr. Ahmadi.

ANTIQUE TO ANTIQUE-LIKE Mr. Bassalely did not have strong expectations of selling antique and semi-antique rugs at Atlanta, but to his delight, things went well. “We thought that that market had disappeared, but there is a continued interest. It reflects the economy: when it’s good, the higher end goods sell,” he said. Mr. Jordt sees upper middle to high-end prices points recovering more quickly than low-end promo- tional price points. Happily, Harounian is well posi- tioned for that demand. New introductions like the Avalon Collection, a contemporary look in mostly wool with some silk highlights, did very well. Harounian’s semi-programmed rugs—high quality rugs that are not fabricated with the consistency of fully programmed rugs and are not available on demand—did very, very well. “In Atlanta especially,” Mr. Jordt said, “we had several stacks of high-end

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Market Review

semi-programmed rugs and we sold every piece. silk lines were the most successful.” There were stacks! Buyers were buying these as well as buying to sample up programs. I don’t think stock RANGE OF BUYERS buying is done when business is tough. Retailers will Whether big box or fine furniture stores, buyers buy a sample to hang, but just to buy stock for their came from across the country. Radici saw Texans and floor, just to buy actual inventory; that’s tells you New Englanders, and as the company is based in there is a strong trend out there.” South Carolina, local stores like World of Clothing Mr. Marra also saw a strong interest in one-of-a- also visited. Online companies like Wayfare and Rugs kind and handmade rugs. “People feel that if they are Direct were there as well. going to spend money, they want to spend it on some- A good deal of Jaunty’s customer base consists of thing that is a good investment. I don’t know if it’s medium to high-end stores, designers and design enough to say that people have more money; I think firms, and just about any home furnishing entity that they’re being a little more selective on their bigger can accommodate 5 1/2 feet of wall space for the purchases. Wool was very popular. People will stretch firm’s samples’ fixture. With a different customer a little for a natural product like wool,” he said. base than other manufacturers, Mr. Navid doesn’t sell Ms. Reiss noted an increase in both sales and an his product online. “The fact that we don’t sell online interest in higher-end rugs; while Loloi has been is a big plus for us,” he said. “I think that’s kept us growing its hand-knotted collections and seeing all 20 successful for the past several years: Our brick and of them performing well. “There is a segment of the mortar customers are loyal to us because we treat market that wants a nice, beautiful hand-knotted rug,” them as partners.” Mr. Loloi said. “If you go to our showroom, you see a lot of activity in those racks; people looking GOOD YEAR 2016 through.” The synthesis of a better economy, the business Ariana did well with new, high-end modern fortitude necessary to weather a storm, and visionary design rugs that used the company’s signature finish- design forecasts a great 2016 for the rug industry. ing and construction; and with its kilims. “My motto,” “For Radici,” said Ms. Emory, “I think it’s going Mr. Ahmadi said, “is that it doesn’t have to be very to be a good year because of the changes we’ve been expensive high-end, just do whatever you’re good at, making with our products: new designs, new colors. I and do it better and better.” can see already: last year we finished up over the year Tamarian is always working on new qualities, before that and we expect to do the same this year.” including a “new 70-knot quality that speaks to a “We are very growth minded. Showroom expan- lower price point in handmade. Our five-year-old sions, a new licensing agreement with Magnolia lowest priced hand-knotted quality, Phoenix weave, Home by Joanna Gaines, infrastructure improvements has helped our retailers; it just hit a certain sweet spot and a larger staff will help us position ourselves well for them in price,” Mr. Baker said. “Now, we’ve for a great for 2016,” Mr. Loloi said. developed a new 70-knot that is a few dollars less, but Mr. Marra said: “We’re hopeful that it’ll be a it’s still very handsome. It offers a 70 knot with a good year. Both Atlanta and Las Vegas markets seem more minimal look at a nice price point. It was well to be healthy and doing well, so we’re very hopeful received but I would say that the overall buying was that the year will turn out to be a strong one.” done more to the high-end. The 100 knot wool and

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From ORIA HQ

ORIA GENERAL MEMBERSHIP MEETING ATLANTA • January 14, 2016

ORIA OFFICERS AND nies,” stated Mr. Momeni. “During my first two terms, we were able to accomplish a great deal in EXECUTIVE BOARD TO SERVE these endeavors. Our Charitable Fund, for example, THIRD YEAR raised funds for victims of the 2016 earthquakes in The ORIA announced that Reza Momeni will serve a Nepal as well as to support organizations such as Care third term as association president for 2016. The other & Fair Nepal, Nepal Burn & Cleft Hospital, officers will also remain: Kami Navid of Jaunty, vice- AmeriCares and STEP Label for which I am very president; Behrooz Hakimian of Woven Concepts, proud. With the continued assistance of my able treasurer; and Ramin Kalaty of Kalaty, secretary. Board and members, I look forward to making addi- They reassumed their positions on January 1, 2016. tional progress on these and other initiatives in my A formal announcement was made to the third term.” general membership at the annual meeting on January “On behalf of the Association, I would like to 14th during the National Oriental Rug Show (NORS), express my thanks to Reza and his fellow officers for which the Association has co-sponsored with their leadership and continued generosity in time and AmericasMart Atlanta for the past 34 years. energy,” said ORIA Executive Director Lucille “The ORIA has been a powerful advocate not Laufer. “I look forward to working with them for what only for the rug industry in the U.S., but for the health promises to be another challenging—but very produc- and welfare of the weavers in rug producing compa- tive—year.”

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Around The Market

GALA AWARDS CEREMONY JANUARY 15 WESTIN PEACHTREE HOTEL, ATLANTA

Top, Winners of the 2016 America’s Magnificent Carpet Award with Kevin Malkiewicz, AmericasMart Exec. VP, Leasing,Home & Rugs (far left) and Dave Savula, AmericasMart Exec. VP, Leasing (far right). Center and above, Colleagues were entertained by “Wrecking Crew” while enjoying an excellent dinner and good company

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Around The Market

AREA RUG INDUSTRY CELEBRATES OUTSTANDING PRODUCT DESIGN AT AMERICA’S MAGNIFICENT CARPETS GALA AWARDS CEREMONY Dave Savula AmericasMart Exec. VP, Leasing

AmericasMart® Atlanta recognized the creativity, 4. Hand Knotted/ Flat Weave artistry and passion of the Area Rug industry at its $50-$100 per square foot annual America’s Magnificent Carpets® Awards Harounian Rugs Int’l: Bristol OX-7 Beige/Pink staged on Friday, January 15, 2016 at the Westin Peachtree Plaza hotel as part of The Atlanta 5. Hand Knotted/ Flat Weave International Area Rug Market® featuring the $100.01+ per square foot National Oriental Rug Show. Creative Touch: Sivas Silk Awards were given in the hand hooked/hand tufted, hand knotted/flat weave, machine made, out- 6. Machine-Made door, licensee and antique rug categories as selected $0-$200 per square foot by industry experts Rugnews.com writer Jessica Oriental Weavers: Pasha 521X Harlan, rug retailer Sharian Garner of Sharian Rugs, Inc., and Editor of Atlanta Magazine HOME Betsy 7. Machine-Made Riley. Rugs were submitted to the Market Museum of $200.01-$400 per square foot Introductions for award consideration. Karastan: Myanmar Aquamarine

The 2016 winners (shown opposite): 8. Machine-Made $400+ per square foot 1. Hand Hooked/ Hand Tufted Nourison: Luminance $0-$16 per square foot Momeni: Millenia 9. Outdoor Amer Rugs : Piazza 2. Hand Knotted/ Flat Weave $0-$30 per square foot 10. Licensee Anadol Rug Co.: Batika Surya: Spring Bloom (SBO-6000)–Design by Papilio

3. Hand Knotted/ Flat Weave 11. Antique $30.01-$50 per square foot Aara: Kermanshah Capa Imports: Nigde-Bor

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1 23

4 5 6

7 8 9

Kevin Malkiewicz 10 11 AmericasMart Exec. VP, Leasing Home & Rugs AREA 47 spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:25 AM Page 48

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BOKARA RUG CO., INC. EBISONS HAROUNIAN IMPORTS MEMBERS 50 Enterprise Ave. North 389 Fifth Avenue, Ste. 508 Secaucus, NJ 07094 New York, NY 10016 AMICI IMPORTS, INC. (201) 601-0040 (212) 686-4262 (800) 966-6666 335 Centennial Ave., Suite 7 FAX (201) 601-0055 FAX (212) 779-4262 Cranford, NJ 07016 E-mail: [email protected] (908) 272-8300 E-mail: [email protected] URL: www.bokara.com URL: www.ebisons.com FAX (908) 272-8310 Jan Soleimani, Pres. Ebi Harounian, Partner E-mail: [email protected] Gabriel Vaknin, V.P. Michael Harounian, Partner URL: www.amiciimports.com Maurice Harounian, Partner Jeffrey DeSantis, Pres. CAPEL, INC. Melissa McMee, Designer Charles F. Cashin, V.P.-Sales 831 North Main St. ELIKO ORIENTAL RUGS, INC. AMINCO, INC. Troy, NC 27371 102 Madison Ave., 4th Floor (910) 572-7000 505 Winsor Drive New York, NY 10016 FAX (910) 572-7040 Secaucus, NJ 07094 (212) 725-1600 (201) 601-9200 E-mail: [email protected] (800) 733-5456 (888) 501-9200 URL:www.capelrugs.com FAX (212) 725-1885 FAX (201) 601-4747 John Magee, Pres. & CEO E-mail: [email protected] E-mail: [email protected] Cameron Capel, VP-Nat’l Accts. URL: www.ElikoRugs.com Mikel Banilevi, Partner. Jake Sweeters, Nat’l Sales Manager Babadjian Bassalali, Pres David Banilevi, Partner David Basalely, Partner CARAVAN RUG CORP. Soloman Bassalely, Partner ANADOL RUG CO. Richard Garrad, Sales 8725 Wilshire Blvd. 1088 Huff Rd. Mahtab Etessami, Sales Beverly Hills, CA 90254 Atlanta, GA 30318 (310) 358-1222 (404) 350-8558 FEIZY IMPORT & EXPORT CO. FAX (310) 358-1220 FAX (404) 350-3418 Feizy Center E-mail: [email protected] Mois Refoua, Pres. 1949 Stemmons Freeway Suat Izmirli, Pres. Nabi Rahmati, Sales Dallas, TX 75207 Ummi G. Gunturk, Sales Jay Nehouray, Sales (214) 747-6000 Gafoor Khan, Sales David Nehouray, Sales (800) 779-0877 Mario Cordero, Warehouse Mngr. FAX (214) 760-0521 ARIANA RUGS, INC. E-mail: [email protected] URL: www.feizy.com 666 N. Robertson Blvd. WILLIAM CHERKEZIAN & SON, INC. John Feizy, Pres./Founder/Owner Los Angeles , CA 90069 /TAPIS INT’L Cameron Feizy, V.P. Sales (310) 289-8800 11835 Carmel Mountain Rd. Ste.1304 Nasser Garroussi, V.P.-Finance (888) 696-4960 San Diego CA 92128 FAX (310) 289-8808 (818) 266-8383 FRENCH ACCENT RUGS & TAPESTRIES E-mail: [email protected] William Cherkezian 36 East 31st St., Ground Floor URL: www.arianarugs.com New York, NY 10016 Ahmad Ahmadi , Pres. CONCEPTS INTERNATIONAL (212) 686-6097 Alex Ahmadi, V.P. /Prestige Mills (888) 700-7847 Nadra Ahmadi, Sec’y FAX (212) 937-3928 3401 38th Ave. URL: www.farugs.com Long Island City, NY 11101 ASIA MINOR CARPETS, INC. Kevin Rahmanan, Principal 515 Depot Street (718) 683-5051 Khosrow Banilivi, CEO Manchester Center, VT 05255 FAX (718) 683-5080 Bijan Nabavian, Treas. (212) 447-9066 E-mail: [email protected] Danny Shafian, Operations Mngr. FAX (212) 447-1879 Peter Feldman, Pres. E-mail: [email protected] Haynes Robinson, VP G.A. GERTMENIAN & SONS Alp Basdogan, Pres. 300 West Avenue 33 THE CREATIVE TOUCH Los Angeles, CA 90031 ATIYEH INTERNATIONAL, LTD. 401 Penhorne Ave., Suite 4 (213) 250-7777 P.O. Box 3040 Secaucus, NJ 07094 (800) 874-1236 Newberg, OR 97132 (201) 866-1933 FAX (213) 250-7776 (503) 538-7560 E-mail: [email protected] FAX (201) 866-1935 FAX (503) 538-8239 URL: www.gertmenian.com E-mail: [email protected] URL: www.atiyeh.com Tom Gertmenian, Partner URL: creativetouchrugs.com E-mail: [email protected] Don Gertmenian, Partner Baki Ildiz, Pres. Thomas J. Atiyeh, Pres. Peter Gertmenian, Partner Leslie Atiyeh, Exec V.P. D & K WHOLESALE HAROUNIAN RUGS div. Dilmaghani (Medhi Dilmaghani & Co., Inc.) BASHIAN INTERNATIONAL CO. 540 Central Park Ave. 65 Railroad Ave. 261 Fifth Ave., Ground Floor Scarsdale, NY 10583 Ridgefield, NJ 07657 New York, NY 10016 (914) 472-1700 (201) 330-1001 (212) 213-3330 (800) 628-2167 FAX (914) 472-5154 (800) 545-5422 & (877) DIL-RUGS (800) 682-3330 FAX (201) 330-0878 E-mail: [email protected] FAX (212) 545-0657 E-mail: [email protected] URL: www.dkwh.com E-mail: [email protected] George G. Bashian, Jr., Pres. Dennis A. Dilmaghani URL: www.HRIRUGS.com Garo Bashian, V.P. Essy Kashanian David Harounian, Partner Ralph Bashian, V.P. Lee Harounian, Partner Chintan Singh , Nat’l Sales Manager

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JAIPUR RUGS, INC. MARCELLA FINE RUGS ABRAHAM MOHEBAN 2775 Pacific Drive 2910 Amwiler Ct. & SON, INC. Norcross, GA 30071 Atlanta, GA 30360 2-8 Haven Ave., Ste. 216 (404) 351-2360 (770) 582-1800 Port Washington, NY 11050 (800) 678-7330 (800) 786-7847 (516) 883-1522 FAX (516) 883-1523 FAX (678) 551-6677 FAX (770) 582-1807 E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] URL: marcellafinerugs.com URL: www.moheban.com URL: www.jaipurrugs.com Firooz Nahai, Pres. Abraham Moheban, Pres. Asha Chaudhary, Pres. Fereydoun Nahai, Principal David J. Moheban, V.P.

JAUNTY CO. INC. MARJAN INTERNATIONAL CORP. MOMENI, INC. 13535 S. Figueroa St. 41 East 31st St. 60 Broad St. Los Angeles, CA 90061 New York, NY 10016 Carlstadt NJ 07072 (213) 413-3333 (212) 686-8488 (201) 549-7220 (800) 323-3342 (800) 862-7526 (800) 536-6778 FAX (213) 413-0828 FAX (212) 576-1511 FAX (201) 549-7221 E-mail: [email protected] Morad Ghadamian Moradi, Pres. E-mail: [email protected] URL: www.momeni.com URL: www.jauntyinc.com Khalil Ghadamian Moradi, V.P. Reza Momeni, Pres. Mike Navid, Pres. Aria Momeni, V.P. Kami Navid, V.P. MASTERLOOMS, INC. 295 Fifth Ave., Ste. 114 Ali R. Momeni, V.P. New York, New York 10016 KALATY RUG CORP. (201) 556-9444 NEJAD ORIENTAL RUGS 156 Duffy Avenue E-mail: [email protected] Main & State Sts. Hicksville, NY 11801 Nasser Rahmanan, CEO Doylestown, PA 18901 (212) 683-7222 (800) 245-RUGS (800) ALL-RUGS (800-255-7847) MER CORP. FAX (215) 348-9056 FAX (212) 689-2705 50 Spring St. E-mail: [email protected] E-mail: [email protected] Ramsey, NJ 07446 URL: www.nejad.com URL: www.kalaty.com (201) 783-8563 Ali R. Nejad, Pres. Mirza Kalaty, Pres. TOLL-FREE: (800) 341-4176 Theresa M. Nejad, V.P. Ramin Kalaty, V.P. FAX (201) 783-8561 NEMAN INTERNATIONAL INC. Soheil (Mike) Kalaty, V.P.-Sales E-mail: [email protected] 501 Penhorn Avenue - Unit 8 Farshad Kalaty, V.P. Client Relations URL: merrugs.com Secaucus, NJ 07094 Albert Moomjy, Pres. Ariel & Kamran Kalaty, Mktg. & Promotions (212) 686-6262 Robert Moomjy, V.P. (201) 590-0000 Kathy Buttigieg, Sales Support KAS ORIENTAL RUGS, INC. FAX (201) 590-0099 62 Veronica Ave. E-mail: [email protected] MERRIFIELD ORIENTAL RUGS Somerset, NJ 08873 URL: www.nemanintl.com 8501 Tyco Rd. Said Neman (732) 545-1900 Vienna, Virginia 22182 Dan Neman (800) 967-4254 (703) 876-4000 FAX (732) 545-5836 FAX (703) 876-9819 NOURISON E-mail: [email protected] E-mail: [email protected] 5 Sampson St. URL: www.kasrugs.com Sayeed Hasanzadah, Pres. Saddle Brook, NJ 07662 Rao Yarlagadda, Pres. Lili McDonald, Store Mgr. & Marketing Dir. (201) 368-6900 Hari Tummala, Exec. V.P. (800) 223-1110 MICHAELIAN & KOHLBERG, INC. Kranthi Yarlagadda, V.P. Operations FAX (201) 368-0739 315B Springfield Ave. Santhi Yarlagadda, V.P. Business Dev. E-mail: [email protected] Summit, NJ 07901 URL: www.Nourison.com (908) 522-1004 LOLOI RUGS Alexander Peykar, Pres. URL: www.michaelian.com 4501 Spring Valley Rd. Paul Peykar, V.P. FAX (908) 522-1006 Dallas, TX 75244 Steven Peykar, V.P. Teddy Sumner, Principal (972) 503-5656 FAX (972) 387-0436 OBEETEE, INC. MOHAWK HOME E-mail: [email protected] 295 Fifth Ave., Suite 908 3032 Sugar Valley Rd, NW New York, NY 10016 URL: www.loloirugs.com Sugar Valley, GA 30746 (212) 633-9744 Amir Loloi, Pres. (706) 624-4624 FAX (212) 633-9745 Greg O’Connell, G.M. Toll-Free: (800) 843-4473 Vimal Kumar, V.P. FAX: (706) 625-9329 LOTFY & SONS INC. E-mail: [email protected] ORIENTAL WEAVERS USA 3901 Liberty Ave. URL: www.mohawkind.com 3252 Dug Gap Rd. SW North Bergen, NJ 07047 Rocky Casteel, Pres. Dalton, GA 30720 (201) 867-7733 (800) 832-8020 FAX (201) 867-0766 MODREN RUGS FAX (706) 277-9665 E-mail: [email protected] 505 Windsor Dr. E-mail: [email protected] Secaucus, NJ 07094 URL: www.Lotfyandsons.com URL: www.owrugs.com (201) 866-0909 Marty Banilevi, Pres. Ahmed Salama, CEO E-mail: [email protected] Michael J. Riley, Pres. Lotfollah Banilevi, V.P. URL: ModRenRugs.com Jonathan Witt, Exec. V.P.-Mktg. Sheila Rahmanan, V.P. Jeffrey Soleimani Paul Pauluzzi, V.P.-Sales

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RADICI USA, INC. TEPP TEAM USA 400 Herald Journal Blvd. 3901 Liberty Ave. Spartanburg, NC 29303 North Bergen, NJ 07047 (864) 583-5504 (201) 863-8888 FAX (864) 583-5765 FAX (201) 863-8898 E-mail: [email protected] E-mail: [email protected] URL: teppteamusa.com URL: www.radiciusa.com Djalal Mohammadi Paolo Pegorari, Gen’l Manager Parviz Roubeni

ROMANI, INC. TIBET RUG COMPANY 455 Barell Ave. 1460 Foothill Dr. Carlstadt, NJ 07072 Salt Lake City, UT 84108 (800) 448-4244 (801) 582-3334 (201) 392-0400 FAX (801) 582-3501 FAX (201) 392-9782 URL: www.tibetrugcompany.com Cyrus Kashi, Pres. Jim Webber, President Saiyd Nagim, NP Brian Mehl, Director of Sales Ali Samadi, Sls Mngr. Tsultrim Lama, Mng. Partner Taghi Hojreh, Buyer TUFAN SAFAVIEH 10551 Miller Rd., Ste 200 40 Harbor Park Drive North Dallas, TX 75238 Port Washington, NY 11050 (713) 988-7779 (516) 945-1900 FAX (214) 377-9376 (212) 683-8399 URL: tufanrugs.com (888) SAFAVIEH Fariborz Alavi, CEO FAX (516) 945-1938 Sina Sadri, COO E-mail: [email protected] URL: safavieh.com TUFENKIAN Ahmad Yaraghi, Pres. 919 Third Ave., Ground Floor Cyrus Yaraghi, V.P. New York, NY 10022 Arash Yaraghi, V.P. (212) 475-2475 Dairus Yaraghi, Treas. FAX (212) 475-2629 E-mail: [email protected] SAMAD www.Tufenkiancarpets.com 419 Murray Hill Parkway James Tufenkian, Pres. East Rutherford, NJ 07073 Eric Jacobson, C.F.O. (201)372-0909 WOVEN CONCEPTS FAX (201) 842-0077 PO Box 234261 E-mail: [email protected] Great Neck, NY 11023 URL: www.samad.com (201) 617-7600 David Samad, Pres. FAX (201) 617-7755 Malcolm Samad, C.O.O. Behrooz Hakimian, Product Development Rao Siriki, Exec. V.P. Halleh Hakimian, Int’l Operations Jasmine Hakimian, Customer Relations SHALOM BROTHERS, INC. URL: www.wovenconcepts.com 284 Fifth Ave., Ground Floor New York, NY 10001 ZOLLANVARI, LTD (212) 695-3000 600 Meadowlands Parkway, Suite 130 (800) 3-SHALOM Secaucus, NJ 07094 FAX (212) 695-0022 (201) 330-3344 E-mail: [email protected] FAX (201) 330-7728 URL: www.shalombrothers.com E-mail: [email protected] Nader Shalom, Pres. URL: www.Zollanvariusa.com Fred Shalom, Exec. V.P. Reza Zollanvari, Pres. Rafi Amirian, V.P. Sanjay Purohit , CEO

SURYA 140 Executive Drive Calhoun, GA 30701 (706) 625-4823 E-mail: [email protected] URL: www.surya.com Satya Tiwari

TAMARIAN CARPETS 1407 Shoemaker Rd. Baltimore, MD 21209 (410) 321-6222 FAX (410) 321-6122 E-mail: [email protected] URL: www.tamarian.com Steve Cibor, Pres. Ryan Higgins, V.P. Geoff Duckworth, Sr. Designer Ayo Akintilo, Multimedia Director Fred Lomax, Operations Mngr.

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INTERNATIONAL MARKET CENTERS RUG INSIDER MAGAZINE ASSOCIATE 495 South Grand Central Parkway 4 Fortsalong Rd. Las Vegas, NV 89106 Meredith, NH 03253 MEMBERS (702) 380-0919 (603) 279-4938 (888) 416-8600 FAX (603) 279-4838 AmericasMart Atlanta FAX (702) 380-4002 E-mail: [email protected] 240 Peachtree St., NW E-mail: [email protected] URL: www.ruginsider.com Suite 2200 URL: www.imcenters.com Peter Woodaman, Publisher Atlanta, GA 30303 Diane Cotton Caplan, Editor (404) 220-2330 JADE INDUSTRIES, INC. (800) ATL-MART 101 West Washington St. RUG NEWS AND DESIGN FAX (404) 220-3030 Conshohocken, PA 19428 P.O. Box 441 URL: www.americasmart.com Morris, NY 13808 (610) 828-4830 (local) Jeff Portman, Vice Chairman (607) 263-5411 (888) RUG-PADS (888-784-7237) Mike Turnbull, Sr. V.P. Mktg FAX (212) 202-2740 FAX (610) 828-1028 Malkiewicz,V.P. Area Rug Center Leasing E-mail: [email protected] E-mail: [email protected] URL: www.rugnewsanddesign.com ARTISTIC COLOR GRAPHICS URL: www.rugpads.com Leslie Stroh, Publisher 3400 Dodds Ave. Aram K. Jerrehian, Jr., CEO Sarah Stroh, Editor Chattanooga, TN 37407 Dean Jerrehian, Pres. Dasha Morgan, Editor (423) 698-7360 Patricia Mullen, Administrator FAX (423) 698-1862 Amy K. Jerrehian, Marketing Director ANDREW SCHLAFLY, ESQ. 521 Fifth Ave., 17th Floor E-mail: [email protected] New York, NY 10175 URL: www.printacg.com MAGNUM OPUS SYSTEM CORP. (908) 719-8608 Chris Burton, Principal 11 Penn Plaza, Floor 5 FAX (212) 214-0354 New York, NY 10001 Andrew Schlafly, Esq. C-Air (212) 685-2127 181 S. Franklin Ave. FAX (212) 685-2481 Valley Stream, NY 11581 E-mail: [email protected] (516) 394-0400 Talha Z. Khan, V.P. FAX (516) 394-0471 Ali Farooqui, V.P. E-mail: [email protected] URL: www.c-air.com MATERIAL CONCEPTS, INC. John Maser, Director of Imports 11620 Caroline Rd. Philadelphia, PA 19154 CHATALBASH BY COSTIKYAN (215) 338-6515 28-13 14 St. (800) 372-3366 Long Island City, NY 11102 FAX (215) 338-0199 (718) 663-3482 E-mail: [email protected] FAX (718) 726-1887 Geoffrey Kohn, Pres. E-mail: [email protected] Douglas Kohn, G.M. Phillip H. Cronin, Pres. June Costikyan, Sec’y NEW YORK INT’L CARPET SHOW 408 N. Robertson Blvd. EXPLORE AIRTRANS SERVICES (EAS) West Hollywood, CA 90048 5 Logistics Drive (323) 274-8636 South Kearny, NJ 07032 E-mail: [email protected] (973) 474-5336 URL: www.nyics.com FAX (973) 474-5348 Murtaza Ahmadi Pres. www.exploreair.com Brian Galik, V.P. NOONOO RUG CONSULTING GROUP, LTD. GERTNER MANDEL & PESLAK 16001 Collins Ave., Ste 2002 PO Box 499 Sunny Isles Beach, FL 33160 Lakewood, NJ 08704 (917) 648-7322 (732) 363-3333 E-mail: [email protected] FAX (732) 363-3345 Gene Newman, Pres. E-mail: [email protected] Stephanie A. Diehl, Tres./Sec’y Lawrence Mandel

REVITA RUGS H.M. NABAVIAN & SONS, INC. 10 Horizon Blvd. 36 E. 31st St. S. Hackensack, NJ 07606 New York, NY 10016 (201) 641-1100 (212) 213-2476 FAX (212) 213-4276 FAX (201) 641-1150 E-mail: [email protected] E-mail: [email protected] URL: www.hmnabavian.com URL: www.revitarugs.com Massoud Nabavian Pres. Hamid Zarei, Pres.

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Index of Advertisers & Calendar of Events

ATLANTA INTERNATIONAL MARKETS & CONVENTIONS AREA RUG MARKET...... July 13-16 INTERNATIONAL HOME Atlanta, GA FURNISHINGS MARKET ...... April 16-20 (800) ATL-MART/www.americasmart.com High Point, NC LAS VEGAS MARKET...... July 31-August 4 (336) 888-3700/www.highpointmarket.com Las Vegas, NV HOSPITALITY & DESIGN SHOW...... May 4-6 www.imcenters.com Las Vegas, NV THE RUG SHOW@ JAVITS...... September 11-14 (508) 743-8502/www.hdexpo.com New York, NY INTERNATIONAL CONTEMPORARY www.therugshow.com FURNITURE FAIR (ICFF)...... May 14-17 NEW YORK INTERNATIONAL New York, NY CARPET SHOW (NYICS) ...... September 11-13 (914) 421-3200/www.icff.com New York, NY SURTEX...... May 15-17 www.nyics.com New York, NY (770) 984-8016/www.domotex.d AUCTIONS NEOCON...... June 13-15 CHRISTIE’S Chicago, IL www.christies.com (800) 677-6278/www.merchandisemart.com/neocon London, King St. DALLAS HOME & GIFT MARKET...... June 22-28 Oriental Rugs & Carpets ...... April 19 Dallas, TX (800) DAL-MKTS/www.dallasmarketcenter.com London, S. Kensington ...... April 6 ATLANTA GIFT & HOME MARKET...... July 12-19 Interiors Interiors ...... May 18 Atlanta, GA Interiors...... June 22,29 (800) ATL-MART/www.americasmart.com Interiors...... July 20 INDEX OF ADVERTISERS

AMICI ...... 4 ORIENTAL WEAVERS ...... 3 908-272-8300/[email protected] 800-832-8020/www.owrugs.com

BOKARA ...... 8 TAMARIAN ...... 13 201-601-0040/www.bokara.com 410-377-7726/www.tamarian.com CAPEL ...... 12 TEPP TEAM USA ...... 12 910-572-7000/www.capelrugs.com 201-863-8888/[email protected] D & K WHOLESALE ...... 10 SERVICES 914-472-1700/www.dkwh.com TO THE AREA RUG INDUSTRY

JAUNTY ...... IFC AMERICASMART-ATLANTA ...... IBC 800-323-3342/www.jauntyinc.com 800-ATL-MART/www.americasmart.com KALATY ...... 1 H.M. NABAVIAN & SONS ...... 10 800-255-7847/www.kalaty.com 212-213-2476/www.hmnabavian.com LOLOI ...... 2 INTERNATIONAL MARKET CENTER ...... 27 972-503-5656/www.loloirugs.com 888-416-8600/www.imcenters.com MICHAELIAN & KOHLBERG ...... 5 MATERIAL CONCEPTS ...... 10 908-522-1004/www.michaelian.com 800-372-3366/[email protected] MOMENI ...... 9 RUG SHOW @ JAVITS ...... 34 800-536-6778/www.momeni.com www.therugshow.com NOURISON ...... BC REVITA RUGS ...... 11 800-223-1110/www.nourison.com (201) 641-1100/www.revitarugs.com

52 Spring 2016 PHOTO: LOUIS DE POORTERE

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