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Areathe Offical Publication of the Oriental Rug Importers Association, Inc AREATHE OFFICAL PUBLICATION OF THE ORIENTAL RUG IMPORTERS ASSOCIATION, INC. DESIGN FOCUS Brian Murphy SPRING 2016 spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 HERMITAGE COLLECTION TRULY ORIGINAL RUGS, PILLOWS AND THROWS Visit us at High Point | April 16-20, IHFC D320 LOLOIRUGS.CO M/HERMITAGE spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 jamison 53304 jamison 53308 maddox 56503 Invite your customers to experience island-inspired living at its fi nest through the refi ned yet casual Tommy Bahama area rug collection. OWRUGS.COM/ Tommy spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 INTRODUCING THE CHELSEA COLLECTION AN EXCLUSIVE FINE WOOL AND SILK CARPET PRODUCTION N e w J e r s e y D e l h i S h a n g h a i D u b a i M e l b o u r n e spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 spring 2016 final.qxp_001 FALL 2006.qxd 3/16/16 11:57 AM Page 6 From the President’s Desk Dear Colleagues and Friends, will enhance the image of the oriental and orien- tal style rug and spark a new awareness and Judging from reports, the most recent January appreciation of a wide variety of rugs from all rug trade shows were well attended and sales were producing countries. So while congratulations are solid. Dealers in attendance reported they had a in order for members who had been and now will good 2015, finishing the year with be actively importing rugs from strong sales. Let’s hope the Iran, the industry as a whole will momentum continues in 2016 and benefit from this positive turn of you are off to an excellent start to events. the New Year. A reminder: next up on the event At every trade show there is a calendar is the venerable ‘buzz’ about something, and this International Home Furnishings year the big one was about the lift- Market in High Point, NC which ing of trade sanctions—imposed runs from April 16 to April 20. This about six years ago—on the impor- has become an important show for tation of Iranian/Persian rugs into our industry in that it highlights our the U.S. As I pointed out in a recent issue of product’s role in the home furnishings mix, posi- AREA, the reintroduction of new production tioning it as fashionable and on trend while Persian rugs into our industry has tremendous increasing its visibility and distribution among implications, not just for producers/importers of major home furnishings retailers. If you’ve never Persian goods, but for the industry as a whole. attended, it’s a show that I highly recommend. There is scarcely a ‘brand’ as well known or You’ll find it’s an eye-opener not only for rugs regarded as the Persian Rug. One need merely but for the full range of furniture, and accessories. look at Google hits to see that when a consumer is looking for a fine hand-knotted or oriental rug, Wishing you all a warm and happy Spring, their first search is “Persian rug.” This enthusi- asm for—and now, availability of—the ‘real deal’ Sincerely, REZA MOMENI President - Oriental Rug Importers Association, Inc. 6 Spring 2016 spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 7 AREA Spring 2016 Published by the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org President Reza Momeni Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Ramin Kalaty Executive Director Lucille Laufer AREA Advisory Reza Momeni, Chrm. Committee Dennis Dilmaghani Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Carol Milano Contributing Author Ellyne Raeuber 28 Production Artistic Color Graphics 6 From the President’s Desk 36 Atlanta Market Review 14 In the News 44 From HQ General Membership Meeting January 2016 15 New & Antique Product Gallery 45 Around the Market: 20 Merchandising America’s Magnificent Carpet Awards Gala Online Catalogs On The Retail Floor 48 Directory 24 Las Vegas Market Review 52 Calendar 28 Design Focus: Brian Murphy “Handmade Rugs Bring Soul To Any Room” 52 Index to Advertisers Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue. Cover: An extraordinary Tibetan rug featuring swirling dragons sets an exotic tone in this town- house TV room. Courtesy of Brian Murphy, Inc. Photography by Sergio Villatoro. AREA 7 spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 L_ NOVA COLLECTION HIGH POINT MARKET APRIL 16-20. 2016 SHOWROOM: IHFC G-369 WWW.MOMENI.COM H. M. Nabavian & Sons, Inc. RUGRUG WRAP WRAP ORIENTAL RUG ACCESSORIES & SUPPLIES mademade from from your your choice choice of of water-resistantwater-resistant and and breathable breathable ™ ®® Packing & Shipping Supplies DuPontDuPont™ TyvekTyvek Tags & Tagging Supplies Rug Display Clips oror waterproof waterproof ® Fringes, Edging & Binding Tape ValéronValéron® StrengthStrength Films Films Wool Yarns, Cotton & Linen Threads Needles, Scissors & Rug Repair Tools Rug Shearing Machines Moths Sprays, Moth Balls & Flakes Staple Guns & Staples Rug Padding Brass Stair Rods Inks, Paints, Dyes & Markers Pens, Pen Holders & Brushes Suppliers to the Carpet and Rug Industries: Rug Cleaning Supplies Spot, Stain & Color Removers KRAFT PAPER AND POLY TUBING TAGGING SUPPLIES TWINE AND TAPE We have Relocated st 36 East 31st Street . Basement (215) 338-6515 New York . NY 10016 (800) 372-3366 212-213-2476 . Fax: 212-213-4276 MaterialConcepts.com Orders: 800-352-7510 . www.hmnabavian.com ® For more detail, please visit our website or call for our catalogue. Tyvek is a registered trademark of DuPont™ for its brand of protective material. spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 We Clean Valuable Rugs “Never clean this rug” was good advice when traditional rug washing was your only option. Revita is not traditional rug washing. Revita revitalizes rugs, purging them of dirt, bacteria, dust mites, allergens, stains and odors. No harsh chemicals. In fact, Revita removes the toxic residue le by previous rug cleaners and gently strips away the brittle calcium deposited in your rug by the well water they used. A revitalized rug is so er, richer and healthier than ever before. Utterly clean. You’ll smile when you see and feel the di erence. Revita is a new technology using ultra-puri ed water and purely organic additives to restore the life and vitality of area rugs, even the most delicate, antique silk Persians and Orientals. Miraculously, Revita costs about the same as traditional rug washing. But technology is always like that, isn’t it? Giving us safe, a ordable solutions that were impossible only yesterday. Learn more at revitaRUGS.com or call us at 855-573-8482 PS – Patching, weaving, re-dyeing and re-fringing are performed daily by our master conservators. Your rug is in expert hands with Revita. And our drivers and estimators are happy, friendly and college educated. What a company! Learn more about Hamid Zarei our process online. Azita Goldman Your resource for fine hand-woven rugs 3901 Liberty Avenue North Bergen, New Jersey 07047 tel (201) 863-8888 • fax (201) 863-8898 [email protected] • www.teppteamusa.com DESIGN THREADS WEAVING NEW STYLE STORIES AT CAPEL RUGS. NEW DESIGNS BY GENEVIEVE GORDER: Stop by our showroom to see the latest collections by the award-winning designer. % RECEIVE A 20% DISCOUNT: When you purchase three or more new items.* *New items must be 5’x8’ or larger. May not be combined with other o ers. GIVEAWAYS, DISCOUNTS & COFFEE Visit Capel all market long for giveaways, exclusive discounts and fresh Starbucks® co ee. CAPELRUGS.COM | 800-334-3711 spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 2 spring 2016 final.qxp_001 FALL 2006.qxd 3/9/16 11:24 AM Page 14 In The News NOTEWORTHY KALATY RUG CORPORATION is pleased to announce that in addition to its highly popular app for iPad and iPhone, the company’s app is now available for Android devices through Google Play. The Kalaty app is just one of the company’s many useful market- ing tools available that help dealers and consumers “Discover The Kalaty Difference.” Among its many features, the Kalaty app allows viewers to browse the company’s array of col- lections in thumbnail format, view rugs individually with available sizes, as well as magnify details with pinch-and-zoom capability. “Our app continues to ATIYEH INTERNATIONAL’s Tom Atiyeh was give our dealers, their customers and consumers the greeted in the Portland OR airport on his way to the ability to quickly and easily access our complete line ORIA general membership meeting by a statue of his and to view our products in an elegant and intuitive father.
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