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Fall 2019 Cover.Qxp 001 FALL 2006.Qxd 8/27/19 11:38 AM Page 1 fall 2019 cover.qxp_001 FALL 2006.qxd 8/27/19 11:38 AM Page 1 AREA Fall 2019 ARTISANAL HANDCRAFTED RUGS NEW YORK 295 Fifth Ave – Suite 508 September 16 - 19 ATLANTA LAS VEGAS NEW YORK HIGH POINT HIGH POINT IHFC – G369 SHOWROOM OPENING EARLY: 10/17 & 10/18 ALSO OPEN: 10/20 & 10/23 – SHOWROOM CLOSED: 10/19, 10/21 & 10/22 KALATY.COM amici ad winter 2016.qxp_Layout 1 11/27/16 11:37 AM Page 1 INTRODUCING THE CLUSONE COLLECTION AN EXCLUSIVE FINE WOOL CARPET PRODUCTION N e w J e r s e y D e l h i S h a n g h a i D u b a i M e l b o u r n e E A R S O Y OF 4 D G E N D I I T C A A R T B I O E N L E • C E Q C I U V A R L E I ears S T Y • • S T Y L E Experience island-inspired living at it’s finest through the refined yet casual Tommy Bahama collection of rugs. HIGH POINT | LAS VEGAS | NEW YORK | OWRUGS.COM/TOMMY introducing Exclusive launch high point market SHOWROOM H-345 Sunday, October 20th 3-5PM www.momeni.com The Laiza Collection. Available in 4 designs. SHOWROOM IHFC D-320 fall 2019 for Robert.qxp_001 FALL 2006.qxd 8/27/19 3:29 PM Page 6 FROM THE PRESIDENT’S DESK Dear Colleagues, Who is here to stay...? this issue reaches you we will have finished the New I remember how in the 1980s, 90s and early York show in the Javits Center. Soon we will be 2000s new rug and carpet wholesalers and manufac- preparing for the High Point Market in October. turers as well as retail stores were popping up left Although these markets may not seem to be as and right. Most of them, along with some older ones, lively or vital they once were, they simply reflect did not survive. The lesson: you cannot just go on how the industry has changed. Customers are not the with your daily routine and expect everything be as it same, stores that sell rugs and carpets are not the was ten years ago – or even five. same and most importantly end In this day and age, in order users are not the same. It’s to survive you need to be flexible important to remember that there and ever ready to adapt to the is now a greater variety of end new market conditions. This users: not simply a typical new means coming up with new ideas, homeowner with traditional designs and qualities. It means preferences, but designers and paying attention to trends and Millennials with more cutting tracking the lifestyle choices of edge, contemporary tastes. the next generations. Yes my Today, this younger generation friends, businesses change, man- has different lifestyle choices, ufacturers come and go, real different décor and different estate bubbles burst and when all price ranges. We all just need to the dust is settled we will see who recognize the changes and adapt. is here to stay. As an example of how things have— But we can be nostalgic, too. In this issue of and will—change, this issue of AREA includes a very AREA our editors have included a very interesting thought provoking article on how Amazon can con- article that I urge you to read: “Woven at Bezalel, tribute to a rug retailer’s success. First Jewish Art School in Jerusalem” which high- Which brings us to the annual and bi-annual lights a little-known rug making tradition in early markets. They play a key role in market dynamics 20th century Israel. and provide many of the opportunities and resources Here’s hoping you all have had good summer we need to keep our businesses healthy. We’ve just markets, even better ones in New York and High returned from Atlanta and Las Vegas and by the time Point and a great fall season. Sincerely, Ramin Kalaty President - Oriental Rug Importers Association, Inc. 6 Fall 2019 fall 2019 for Robert.qxp_001 FALL 2006.qxd 8/27/19 3:29 PM Page 7 Fall APublished by REAthe Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 •www.oria.org President Ramin Kalaty Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Hari Tummala Executive Director Lucille Laufer AREA Advisory Reza Momeni, Chrm. Committee Dennis Dilmaghani Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Alix Perrachon Contributing Author Carol Milano Contributing Author Ellyne Raeuber 22 Production Artistic Color Graphics 6 From the President’s Desk 22 Design Focus: Suzanne Kasler ”Rugs Help Drive The Design Process” 12 In the News 30 History & Heritage 13 New Products Gallery Bezalel, Jerusalem’s First Jewish Art School 17 Calendar 38 Directory 18 Merchandising Cover: A wool rug with alternating bands of ivory and Making Amazon Work For You variegated sand tones anchors a casual airy beachfront dining area. Photography by Erica George Dines. Courtesy of 21 Index to Advertisers Suzanne Kasler: Sophisticated Simplicity. Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue. AREA 7 Makrana Exquisite Hand Knotted Rugs by Capel www.capelrugs.com 800.334.3711 Your resource for ne hand-woven rugs (201) 863-8888 www.teppteamusa.com ta m ar ian www.tamarian.com fall 2019 for Robert.qxp_001 FALL 2006.qxd 8/27/19 3:29 PM Page 10 IN THE NEWS catalogs vignettes located in the walkway between IHFC and Showplace near the transportation terminal, in the KAS has released its 2019 Look Book. Designed to IHFC Green Lobby and in the Suites at Market raise the bar for product presentation and set the tone Square lobby. The TrendWatch seminar will be held for the coming from 1:30 to 2:30 p.m. on Saturday, Oct. 19 in the year, this book is Suites at Market Square Seminar Room (SAMS-T- stunning from 1014); and printed copies of the publication will be front to back with available at the opening day seminar and digitally via over 300 pages a QR code scannable at each of the displays. filled with color, design, inspira- showhouses tion, special fea- This year, decorative carpets staged a comeback at tures, helpful tips New York’s annual KIPS BAY SHOWHOUSE and much more. 202019 - 22002020 extravaganza featuring rooms by 23 top interior The 2019 Look designers. While contemporary is still part of the dec- Book showcases KAS’ vast assortment making it fun orative vernacular, antique furniture together with and easy for customers to browse each collection. antique rugs are competing for attention after years of Also included are dedicated pages from their three neglect. One excellent example (below) is a show- licenses: Bob Mackie Home, Libby Langdon, and stopper Bakshaish with its graphic triple medallion Hang Ten, making the book as beautiful as it is func- that shines in Pappas Miron’s sitting room and tional. Look Books are available now and have been demonstrates how an antique rug can be beautifully shipped to KAS customers. Customers who have not relevant in an eclectic interior. received a copy and would like one should contact a KAS sales representative or email [email protected]. The book is also available digitally at kasrugs.com. markets INTERNATIONAL MARKET CENTERS (IMC) announced that its exclusive TrendWatch program will feature three directional themes—ANIMALIER, DRENCHING and FOCUS—for Fall 2019 High Point Market, running Oct. 19-Oct. 23, 2019. The sig- nature program illustrates leading home furnishings trends through an opening day seminar, three on-site trend vignettes and an at-Market publication. TrendWatch is curated by 23-year magazine editor and home furnishings forecaster Julie Smith Vincenti of Nine Muses Media. The trends are influ- enced by consumer insights and creative intelligence from the interiors, fashion and consumer product are- nas. On-trend products will be featured in three Photograph courtesy of Alix G. Perrachon. 10 Fall 2019 RUGRUG WRAP WRAP HM Nabavian & Sons Inc. Oriental Rug Accessories & Supplies mademade from from your your choice choice of of water-resistantwater-resistant and and breathable breathable DuPontDuPont™™ TyvekTyvek®® oror waterproof waterproof ValéronValéron®® StrengthStrength Films Films • Packaging & Shipping • Moth Proofing Supplies • Rug Padding • Tags & Tagging Supplies • Stair Rods • Rug Display Clips • Inks, Dyes and Markers • Fringe and Binding Tape • Rug Shampoos and • Wool Yarns and Threads Cleaning Supplies Suppliers to the Carpet and Rug Industries: • Needles and Scissors • Spot, Stain and Color KRAFT PAPER AND POLY TUBING • Shearing Machines Removers TAGGING SUPPLIES TWINE AND TAPE www.hmnabavian.com (215) 338-6515 36 East 31st St Basement | New York | (800) 372-3366 800-352-7510 MaterialConcepts.com Tyvek® is a registered trademark of DuPont™ for its brand of protective material. fall 2019 for Robert.qxp_001 FALL 2006.qxd 8/27/19 3:29 PM Page 12 IN THE NEWS people KALEEN RUGS, manufacturer of high-quality rugs market value for IMC customers 365 days a year.
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