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winter 2019 cover.qxp_001 FALL 2006.qxd 11/23/18 2:39 PM Page 1 AREA Winter 2019 HARLOW COLLECTION THE ART OF COLOR ATLANTA LAS VEGAS NEW YORK HIGH POINT WWW.KALATY.COM ATLANTA JANUARY 9-13* LAS VEGAS JANUARY 27-31 AMERICASMART 4-G14 WORLD MARKET CENTER B455 *CLOSED SATURDAY 1/12 view the entire collection las vegas market SHOWROOM B-425 January 27-31, 2019 www.momeni.com Experience island-inspired living at it’s finest through the refined yet casual Tommy Bahama collection of rugs. ATLANTA 3-A-2 | LAS VEGAS C395 | OWRUGS.COM/TOMMY amici ad winter 2016.qxp_Layout 1 11/27/16 11:37 AM Page 1 INTRODUCING THE CLUSONE COLLECTION AN EXCLUSIVE FINE WOOL CARPET PRODUCTION N e w J e r s e y D e l h i S h a n g h a i D u b a i M e l b o u r n e The Amara Collection. Available in 8 designs. DALLAS, WTC 500 | ATLANTA, BLDG #1, 4-D-2 | LAS VEGAS, B-480 winter 20193.qxp_001 FALL 2006.qxd 11/27/18 10:45 AM Page 6 FROM THE PRESIDENT’S DESK Dear colleagues, “Hand knotted oriental rugs.” These four words— exclusively for rugs, carpets and other floor cover- dating back hundreds, if not thousands, of years—are ings. But today our industry is considered only part the base and foundation of our industry. But in the of a broader mix of home furnishings—as opposed to past decade or so, it appears that these words are a stand-alone product category—and we now exhibit increasingly meaningless—or at least irrelevant—as among furniture and other accessories. Rugs are now our industry shifts to other types of rugs such as a home décor product rather than an art form. machine-made, hand loomed and tufted. It used to be But while this may be sad for those of us who that a hand knotted rug was revered love the traditional handmade ori- as a work of art. Dealers, buyers ental rugs, the market for rugs and consumers alike would inspect remains strong as we adapt to the rugs closely, discuss the pattern, changing demand with increasing- the quality, number of the knots, ly innovative and beautiful new who made the rug, what era it was products. made, what type of dying was used, We just concluded High what quality of wool and so on. Point Market. Despite being hit by Unfortunately, my friends, those hurricane Michael a week before days are of the past and we live opening day, it was relatively suc- among a generation of “dot com” to cessful. There were challenges: whom all these old values are Michael left the city of High Point meaningless to. This new consumer without power for almost a day wants a floor covering that covers which made it difficult for the floor and looks good with their furniture. exhibitors to set up showrooms. But thanks to her- Delicate design, fine quality, artisan workmanship, culean efforts by the High Point authorities and local good color combination or a fine work of art for their utility company, power was restored quickly enough floor, holds little or no value. This new generation of for the market to start on time without further inter- consumers prefers to sit at home and order rugs on a ruption. We are now looking forward to Atlanta mar- smart phone or laptop, making their selection on the ket at Americas Mart in mid-January followed by Las basis of ‘look,’ not knots per square inch, where it Vegas Market at World Market Center, Surfaces at was mad e or how it was created. Mandalay Bay and overseas markets later in the This shift is reflected in how trade shows are month. organized today. It used to be that trade shows were I wish you all successful markets and a good focused on our industry—floors were designated winter season. Ramin Kalaty President - Oriental Rug Importers Association, Inc. 6 Winter 2019 winter 20193.qxp_001 FALL 2006.qxd 11/27/18 10:45 AM Page 7 Winter APublished byREA the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org President Ramin Kalaty Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Hari Tummala Executive Director Lucille Laufer AREA Advisory Reza Momeni, Chrm. Committee Dennis Dilmaghani Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Alix Perrachon Contributing Author Carol Milano Contributing Author Ellyne Raeuber 24 Production Artistic Color Graphics 6 From the President’s Desk 20 Merchandising Color 2019 12 In the News 24 Design Focus: J. Cohler Mason ”Decorative Rugs Are Art On The Floor” 13 New Products Gallery 32 Directory 18 Calendar 35 NORS Preview Cover: Jennifer Cohler Mason designed a handknotted wool- 18 Index to Advertisers and-silk rug to reflect the ethereal colors of the sand, sea, and sky for this seaside Hamptons living room. Photography by Br ett Beyer. Courtesy of J. Cohler Mason Design. Material submitted for publication will not be returned unless specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and $40 for two years in the United States. In Canada and Mexico the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. Individual copies are available at $10 per issue. AREA 7 HRI Ritz RI Winter 2019.qxp_Layout 1 11/13/18 12:53 PM Page 1 Harounian Rugs International Atlanta | AmericasMart Building 1, Suite 4-D-1 | January 9 - 13, 2019 Las Vegas | World Market Center Building B, Suite B433 | January 27 - 31, 2019 Ritz Collection www.hrirugs.com | [email protected] | 800-682-3330 Atlanta High Point Las Vegas New York 琀愀 洀 愀爀 椀愀渀 眀眀眀⸀琀愀洀愀爀椀愀渀⸀挀漀洀 RUGRUG WRAP WRAP mademade from from your your choice choice of of water-resistantwater-resistant and and breathable breathable DuPontDuPont™™ TyvekTyvek®® oror waterproof waterproof ValéronValéron®® StrengthStrength Films Films Suppliers to the Carpet and Rug Industries: KRAFT PAPER AND POLY TUBING TAGGING SUPPLIES TWINE AND TAPE (215) 338-6515 (800) 372-3366 MaterialConcepts.com Tyvek® is a registered trademark of DuPont™ for its brand of protective material. SEE COLOR THROUGH CAPEL. There are a million ways to celebrate color. And one place to shop for it. At Capel, not a single shade is missing. PINNACLE COLLECTION HAND KNOTTED ATLANTA JANUARY 8-15, 2019 AMERICASMART, SPACE 3-D-1 LAS VEGAS JANUARY 27-31, 2019 WORLD MARKET CENTER, SPACE A133 Email [email protected] or call 800-425-7847x149 to schedule an appointment, CAPELRUGS.COM 800-334-3711 and mention code AREAJ19 to receive four 18” x 18” sample rugs. Your resource for ne hand-woven rugs (201) 863-8888 www.teppteamusa.com winter 20193.qxp_001 FALL 2006.qxd 11/27/18 10:45 AM Page 12 IN THE NEWS awards NOURISON has been honored for Graphic Design’s (GDUSA) 2018 American Inhouse Design Awards™ for the Christopher Guy Brand Catalog. The Christopher Guy catalog helped launch Nourison’s partnership with Christopher Guy. This brand catalog showcases the CG lifestyle collection and shares the inspiration of timeless elegant designs and how the area rugs fit perfectly into that vision. acquisitions INTERNATIONAL MARKET CENTERS (IMC) In the Christopher Guy collection, his reputa- announced that the acquisition of the Atlanta tion for clean designs with an artistic flair shines Decorative Arts Center (ADAC), a leading design through in each of these contemporary rugs, ranging center housing the Southeast’s largest collection of from abstracts to floral and geometric patterns to sim- luxury furnishing s for residential, hospitality and ple, classic pieces that focus attention on beautiful commercial applications, is completed. The ADAC textured natural materials. The Christopher Guy Area acquisition follows the previous merger between IMC Rug Collection by Nourison includes 36 handmade and AmericasMart Atlanta earlier this year. Financial terms of the transaction were not disclosed. Opened in 1961 in Atlanta’s Buckhead dis- trict, the 550,000-square foot ADAC property houses more than 60 showrooms and 27 design studios open to interior designers, archite cts, builders and design enthusiasts. Katie Miner, who has served as ADAC general manager since 2012, will continue in her cur- rent role under IMC ownership. Robert Maricich, IMC Chief Executive Officer, will lead the combined entity. “Since the announcement of the acquisition, we have received a tremendous amount of positive area rugs, woven from the finest fibers such as New reaction from the design community,” Miner said. Zealand Woo l, silk and mohair. The embossed soft- “Our new path under IMC owners hip represents an covered catalog features Christopher Guy’s most exciting new phase for ADAC and we’re looking for- notable wool & silk starburst rug, Cosmpolite Noir. ward to our next stage of growth and service to the GDUSA’s American Inhouse Design design community.” Awards™ is the original and premier showcase for ADAC will continue to operate under its outstanding work done by inhouse designers and long-standing branded identity. Together with departments. This is the 3rd consecutive year that AmericasMart, it constitutes an IMC Atlanta presence Nourison has won an award for a large format collec- of more than 7.7 million s.f. of wholesale and design tive catalog. Nourison was previousl y honored in product resources.