AREA THE OFFICIAL PUBLICATION OF THE ORIENTAL RUG IMPORTERS ASSOCIATION, INC. DESIGN FOCUS Daun Curry S P R I N G 2 0 1 5 $QJRUD8VKDN&ROOHFWLRQ70 4GRTQFWEVKQPUQHNCVGVJGCTN[VJEGPVWT[7UJCMU2TGOKWO#PIQTC YQQNKUDNGPFGFYKVJJKIJRNCVGCW#PCVQNKCPYQQNTGUWNVKPIKPJKIJEQNQT NWOKPQUKV[ +XII5RDG1:$WODQWD*$łłVDOHV#DQDGROUXJVFRPłZZZDQDGROUXJVFRP THEHE KKINGNGLLSEYY COLL LECTL ION VISIT US THIS SPRING HIGH POINT IHFC D-320 LOLOI R UGS.COM Your resource for fine hand-woven rugs 3901 Liberty Avenue North Bergen, New Jersey 07047 tel (201) 863-8888 • fax (201) 863-8898 [email protected] • www.teppteamusa.com From the President’s Desk Dear Friends, costs to importers, retailers and end-users. Until By the time you receive this latest issue of July, 2013 when it expired, this production was AREA magazine, the snow should have finally exempt from duty under GSP (Generalized melted, blossoms are bursting on the trees and System of Preferences), a trade program that temperatures have risen above the teens!! reduced taxes on imports of several thousand This record setting cold winter, which non-sensitive products from certain developing depressed retail floor traffic as well countries. The ORIA is working as our spirits, has thankfully with the Coalition for GSP to push passed. We fully expect store sales for its reinstatement. can now finally reflect the robust There are, of course, legitimate business we saw during Atlanta and reasons for tariffs and duty-i.e., to Las Vegas markets in January and support threatened domestic manu - the vitality we expect to see at the facturing. However, to the best of upcoming Spring High Point my knowledge, there is virtually no Market, where many our members domestic production of hand-tufted exhibit. or hand-woven rugs in the US. Over the past several months, Thus, a tariff only increases the cost despite rock bottom temperatures, of these rugs to consumers and ORIA board members have been makes our job of satisfying con - out garnering new members from among the sumer demand that much more difficult. Visit industry’s most reputable rug importers. These www.renewgsptoday.com for more information. new recruits will help make our organization If you agree, let your congressman know by stronger and better prepared to tackle problems- calling or writing. Let’s start a dialog and work both current and future. together to renew GSP today. And please keep in Among the issues we face is the tariffs touch with us so that you can share your ideas on imposed on all handmade rugs (other than knot - how together we can improve our industry. ted) from India and China. Given the importance Meanwhile, here’s to a warm and happy of this production, both in terms of innovation, Spring! volume and value, the tariffs result in significant Sincerely yours, REZA MOMENI President - Oriental Rug Importers Association, Inc. 6 Spring 2015 AREA Spring 2015 Published by the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org President Reza Momeni Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Ramin Kalaty Executive Director Lucille Laufer AREA Advisory Committee Reza Momeni, Chrm. Dennis Dilmaghani Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Carol Milano Contributing Author Ellyne Raeuber Production Artistic Color Graphics 18 Contents 6 From the President’s Desk 46 Market Review: Las Vegas 12 In the News 52 Directory 13 New Product Gallery 16 Calendar Cover: The intricate gold silk pattern in the cream wool rug takes center stage in this living room while relating to the gilt and glass 16 Index to Advertisers chandelier hanging above. Photography by Emily Gilbert's Photography. Courtesy of Modern Declaration. Design Focus: Daun Curry 18 Material submitted for publication will not be returned unless ”Handmade Rugs Are A Unique Artform” specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug 26 Market Review: Atlanta Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and 39 Around the Market: $40 for two years in the United States. In Canada and Mexico Atlanta 2015 the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. 42 Merchandising Individual copies are available at $10 per issue. Color Forecast 2015 AREA 7 UBNBSJBO IBOEDSBGUFEUJCFUBOSVHT XXXUBNBSJBODPN INTRODUCING THE PATAN COLLECTION AN EXCLUSIVE FINE WOOL AND SILK CARPET PRODUCTION N e w J e r s e y D e l h i S h a n g h a i D u b a i M e l b o u r n e Excellence in Quality & Service Aminco launches AMINCO HOME A NEW HOME, A NEW DIRECTION, TIME HONORED DEPENDABILITY 600 South Main Street 505 Winsor Drive High Point, NC 27260 Secaucus, NJ 07094 open all year round www.amincoinc.com Phone - 201-601-9200 • Fax - 201-601-4747 • [email protected] In The News NOTEWORTHY ing facility and was due largely to the recent high demand for domestically-made products. AMINCO proudly announces the launch of Aminco The company first invested in a brand new, Home , an ‘on-trend’ line of programmed rug collec - high-speed loom to put the expansion wheels in tions. Aminco Home represents a new direction for the motion. The new loom was the first five-meter loom company in terms of style and design. Andolino to be installed in the United States and is the fastest Management group, led by Len Andolino, will spear - and most technologically advanced loom of its kind. head its marketing and promotion. Thirty-five percent faster than the industry standard, Since its permanent move to 600 South Main the new loom gives Oriental Weavers the exclusive St., High Point, NC, Aminco has devoted itself to ability to more efficiently produce American-made revamping its product line while continuing to build area rugs by significantly increasing production, on its decades-old tradition of quality and dependabil - reducing waste, and eliminating excessive inventory ity. The new office and showroom, which is open year all while maintaining the existing level of required round, can be contacted at 888-501-9200. energy. Additionally, Oriental Weavers is expanding its distribution center, located in Dalton, GA. The MOMENI commemorates 40 years of business in nearly 200,000 square foot expansion will accommo - 2015. The company was formed and founded by the date the added production and will provide new late Haji Momeni in 1975 on the simple ideal of opportunities for skilled workers in NW Georgia . bringing beautiful products to people’s homes with exceptional service and quality. 40 years later, they s ongoing support are still a family owned and operated business main - AMERICASMART®ATLANTA’ of the design community expands in its new role as taining a reputation for unwavering quality, trendset - Principal Chair sponsor of The Atlanta Symphony ting design and outstanding customer service. Associates’ (ASA) 45th Annual Decorators’ Show Founded as a designer-oriented company, House and Gardens benefitting the Atlanta Symphony importing high-end Persian and Oriental rugs Orchestra (ASO). AmericasMart is hosting the ASA’s Momeni entered a new era of programmed products inaugural Designer Appreciation Party and will serve available for wider distribution as new production as an official Show House ticket outlet. techniques became available. As Haji’s sons grew into “AmericasMart deeply values our communi - the roles of company executives, the company grew ty and looks forward to supporting and celebrating the into an industry leader. Recently, Momeni invested in local treasure that is the Atlanta Symphony the purchase and development of a 150,000 square Orchestra,” says Dave Savula, AmericasMart execu - foot modern warehouse in Atlanta, near the heart of tive vice president of Leasing. “This partnership the flooring industry and in 2007 Momeni relocated allows us to assist the ASA and its designers in our from their longtime home in New York City to a new, unique way—by connecting them with outstanding state of the art facility in Carlstadt, NJ. design-driven home furnishings product that will ensure this year’s Show House is a must-see event.” ORIENTAL WEAVERS has announced a signifi - The 2015 Show House is Château Soleil in Atlanta. It cant capital investment made in its US manufacturing is open for tours April 18 - May 10, 2015. Celebrity and warehousing facilities. The expansion, which designer Vern Yip serves as Honorary Chair. For more occurred in late 2014, allowed for a 12 percent capac - information visit http://DecoratorsShowHouse.org/. ity increase at the company’s Dalton, GA manufactur - 12 Spring 2015 New Product Gallery “Marsala,” Pantone’s Color of the Year for 2015, is featured beautifully in the design shown right from KAS’ all-new Canvas Collection . Hand-tufted in India of 100% wool with dip-dye and cut/loop effects, it’s available in five sizes. See this and other stunning new designs at KAS: NYC Home Fashions Showroom, 295 Fifth Ave., Ste. 819 and High Point Showroom, IHFC G270 during the upcoming Spring 2015 markets. KAS www.kas.com Vintage one-of-a-kind eclectic finds and rich color unite in Momeni’s new Artisan Collection . Made in India, this stunning collection features simple yet detailed ikat and suzani motifs in hand-knotted viscose. Lustrous sheen, soft hand and beautiful designs create this sophisticated collection. MOMENI www.momeni.com AREA 13 In The News PEOPLE es to this new role. Further, he has a proven track record in developing talent and creating growth FEIZY announced that Cameron Feizy, Senior Vice opportunities for high performance team members.