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From the President’s Desk
Dear Friends, costs to importers, retailers and end-users. Until By the time you receive this latest issue of July, 2013 when it expired, this production was AREA magazine, the snow should have finally exempt from duty under GSP (Generalized melted, blossoms are bursting on the trees and System of Preferences), a trade program that temperatures have risen above the teens!! reduced taxes on imports of several thousand This record setting cold winter, which non-sensitive products from certain developing depressed retail floor traffic as well countries. The ORIA is working as our spirits, has thankfully with the Coalition for GSP to push passed. We fully expect store sales for its reinstatement. can now finally reflect the robust There are, of course, legitimate business we saw during Atlanta and reasons for tariffs and duty-i.e., to Las Vegas markets in January and support threatened domestic manu - the vitality we expect to see at the facturing. However, to the best of upcoming Spring High Point my knowledge, there is virtually no Market, where many our members domestic production of hand-tufted exhibit. or hand-woven rugs in the US. Over the past several months, Thus, a tariff only increases the cost despite rock bottom temperatures, of these rugs to consumers and ORIA board members have been makes our job of satisfying con - out garnering new members from among the sumer demand that much more difficult. Visit industry’s most reputable rug importers. These www.renewgsptoday.com for more information. new recruits will help make our organization If you agree, let your congressman know by stronger and better prepared to tackle problems- calling or writing. Let’s start a dialog and work both current and future. together to renew GSP today. And please keep in Among the issues we face is the tariffs touch with us so that you can share your ideas on imposed on all handmade rugs (other than knot - how together we can improve our industry. ted) from India and China. Given the importance Meanwhile, here’s to a warm and happy of this production, both in terms of innovation, Spring! volume and value, the tariffs result in significant Sincerely yours,
REZA MOMENI President - Oriental Rug Importers Association, Inc.
6 Spring 2015 AREA Spring 2015 Published by the Oriental Rug Importers Association, Inc. 400 Tenafly Rd., #699, Tenafly NJ 07670 • 201-866-5054 • www.oria.org
President Reza Momeni Vice-President Kami Navid Treasurer Behrooz Hakimian Secretary Ramin Kalaty Executive Director Lucille Laufer AREA Advisory Committee Reza Momeni, Chrm. Dennis Dilmaghani
Editor-Emeritus Archie Cherkezian Editor-in-Chief Lucille Laufer Editor Sally James Contributing Author Carol Milano Contributing Author Ellyne Raeuber Production Artistic Color Graphics 18
Contents
6 From the President’s Desk 46 Market Review: Las Vegas
12 In the News 52 Directory 13 New Product Gallery
16 Calendar Cover: The intricate gold silk pattern in the cream wool rug takes center stage in this living room while relating to the gilt and glass 16 Index to Advertisers chandelier hanging above. Photography by Emily Gilbert's Photography. Courtesy of Modern Declaration. Design Focus: Daun Curry 18 Material submitted for publication will not be returned unless ”Handmade Rugs Are A Unique Artform” specifically requested. No article shall be reproduced in any form without the express written consent of the Oriental Rug 26 Market Review: Atlanta Importers Association, Inc. Subscription price (for the trade only) is $30 for one year and 39 Around the Market: $40 for two years in the United States. In Canada and Mexico Atlanta 2015 the price is $35 for one year. The price for all other countries outside the U.S. is $60 for one year, payable by check drawn on a U.S. bank. Remittance must be attached to subscription order. 42 Merchandising Individual copies are available at $10 per issue. Color Forecast 2015
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Aminco launches AMINCO HOME
A NEW HOME, A NEW DIRECTION, TIME HONORED DEPENDABILITY
600 South Main Street 505 Winsor Drive High Point, NC 27260 Secaucus, NJ 07094 open all year round www.amincoinc.com Phone - 201-601-9200 • Fax - 201-601-4747 • [email protected] In The News
NOTEWORTHY ing facility and was due largely to the recent high demand for domestically-made products. AMINCO proudly announces the launch of Aminco The company first invested in a brand new, Home , an ‘on-trend’ line of programmed rug collec - high-speed loom to put the expansion wheels in tions. Aminco Home represents a new direction for the motion. The new loom was the first five-meter loom company in terms of style and design. Andolino to be installed in the United States and is the fastest Management group, led by Len Andolino, will spear - and most technologically advanced loom of its kind. head its marketing and promotion. Thirty-five percent faster than the industry standard, Since its permanent move to 600 South Main the new loom gives Oriental Weavers the exclusive St., High Point, NC, Aminco has devoted itself to ability to more efficiently produce American-made revamping its product line while continuing to build area rugs by significantly increasing production, on its decades-old tradition of quality and dependabil - reducing waste, and eliminating excessive inventory ity. The new office and showroom, which is open year all while maintaining the existing level of required round, can be contacted at 888-501-9200. energy. Additionally, Oriental Weavers is expanding its distribution center, located in Dalton, GA. The MOMENI commemorates 40 years of business in nearly 200,000 square foot expansion will accommo - 2015. The company was formed and founded by the date the added production and will provide new late Haji Momeni in 1975 on the simple ideal of opportunities for skilled workers in NW Georgia . bringing beautiful products to people’s homes with exceptional service and quality. 40 years later, they s ongoing support are still a family owned and operated business main - AMERICASMART®ATLANTA’ of the design community expands in its new role as taining a reputation for unwavering quality, trendset - Principal Chair sponsor of The Atlanta Symphony ting design and outstanding customer service. Associates’ (ASA) 45th Annual Decorators’ Show Founded as a designer-oriented company, House and Gardens benefitting the Atlanta Symphony importing high-end Persian and Oriental rugs Orchestra (ASO). AmericasMart is hosting the ASA’s Momeni entered a new era of programmed products inaugural Designer Appreciation Party and will serve available for wider distribution as new production as an official Show House ticket outlet. techniques became available. As Haji’s sons grew into “AmericasMart deeply values our communi - the roles of company executives, the company grew ty and looks forward to supporting and celebrating the into an industry leader. Recently, Momeni invested in local treasure that is the Atlanta Symphony the purchase and development of a 150,000 square Orchestra,” says Dave Savula, AmericasMart execu - foot modern warehouse in Atlanta, near the heart of tive vice president of Leasing. “This partnership the flooring industry and in 2007 Momeni relocated allows us to assist the ASA and its designers in our from their longtime home in New York City to a new, unique way—by connecting them with outstanding state of the art facility in Carlstadt, NJ. design-driven home furnishings product that will ensure this year’s Show House is a must-see event.” ORIENTAL WEAVERS has announced a signifi - The 2015 Show House is Château Soleil in Atlanta. It cant capital investment made in its US manufacturing is open for tours April 18 - May 10, 2015. Celebrity and warehousing facilities. The expansion, which designer Vern Yip serves as Honorary Chair. For more occurred in late 2014, allowed for a 12 percent capac - information visit http://DecoratorsShowHouse.org/. ity increase at the company’s Dalton, GA manufactur -
12 Spring 2015 New Product Gallery
“Marsala,” Pantone’s Color of the Year for 2015, is featured beautifully in the design shown right from KAS’ all-new Canvas Collection . Hand-tufted in India of 100% wool with dip-dye and cut/loop effects, it’s available in five sizes. See this and other stunning new designs at KAS: NYC Home Fashions Showroom, 295 Fifth Ave., Ste. 819 and High Point Showroom, IHFC G270 during the upcoming Spring 2015 markets. KAS www.kas.com
Vintage one-of-a-kind eclectic finds and rich color unite in Momeni’s new Artisan Collection . Made in India, this stunning collection features simple yet detailed ikat and suzani motifs in hand-knotted viscose. Lustrous sheen, soft hand and beautiful designs create this sophisticated collection. MOMENI www.momeni.com
AREA 13 In The News
PEOPLE es to this new role. Further, he has a proven track record in developing talent and creating growth FEIZY announced that Cameron Feizy, Senior Vice opportunities for high performance team members. President of Feizy Rugs, has assumed responsibility Prior to IMC, Eckman had several roles at for the direct oversight of the company’s sales team. GMAC Insurance Personal Lines including CMO as “It’s an honor and a privilege to be able to work so well as time managing each of the company’s two closely with such a fantastic group of professionals,” divisions. Eckman managed a commercial paper Cameron Feizy said. “While I’ve worked indirectly product line at Georgia Pacific for several years and with many of them over the past few years, I am excit - he spent four years at the Boston Consulting Group ed to become more involved in our team’s daily work - where his work generally focused on sales force ings.” Cameron has worked his way up through the effectiveness and B2B and B2C marketing. He company ranks, holding a variety of positions since he received his MBA from Harvard Business School and joined the company full time in 2000. In his newly his undergraduate degree from LSU. expanded role, he will be responsible for Feizy’s “Scott’s leadership and critical thinking capa - team of Regional Sales Managers and Territory bilities have been an incredible asset to our corporate Managers and their development of new accounts, as strategy and marketing functions over the past sever - well as maintaining the positive trajectory of existing al years,” said Maricich, “Through his new role, Scott accounts. Cameron will report directly to John Feizy, will play an even more pivotal role in developing a Feizy Rugs’ Owner and CEO. “Cameron’s drive and platform and structure to position IMC for continued focus will be an asset to our sales team, and his deep success.” knowledge of the product and Feizy’s customers will be a benefit to the entire company,” said John Feizy. PRODUCT TAMARIAN is introducing several exciting new IMC (International Market Center) has promoted designs for spring markets. These include Diswarika Scott Eckman into the newly created position of PW Sunset, a popular design that draws inspiration Executive Vice President of Marketing and Furniture from nature; layers of terra, a rolling landscape, hori - Leasing. Currently IMC’s Chief Marketing and zons, re colored in a fresh palette of desert sunset Strategy Officer, in his new role Scott will continue to tones, softened by the subtle variations of texture provide senior leadership to the marketing team but in inherent to the unique weave. Available in multiple addition will work with the furniture leasing teams in colors in all standard rug sizes up to 13x18 and limit - High Point and Las Vegas to set direction and drive less custom adaptations. leasing activity for both markets. Another is Fishnet PW Alice Blue, a transi - Julie Messner, vice president of home fur - tional design inspired by tribal Moroccan motifs as nishings leasing for High Point, and Craig Staack, well as the contemporary use of disintegrated design vice president of home furnishings leasing for Las elements achieved through sophisticated color blends Vegas, will maintain their current roles and report to and textural techniques. Available in multiple colors Eckman. Dorothy Belshaw continues with her respon - in all standard rug sizes up to 13x18 and limitless cus - sibilities as president of gift and home décor. Both tom adaptations. The company invites buyers to see Eckman and Belshaw report to Maricich. these and more at the company’s High Point show - Eckman brings many years of experience room during market, April 18-23. leading sales teams and full P&L’s for other business -
14 Spring 2015 New Product Gallery
Right: Anastasia AF-9 BBGO. Power loomed in Egypt of polypropylene and polyester, Anastasia gives the appearance of being a fine rug made by hand. Its ornate traditionals distressed and full of character are modernized by illuminating color-ways. As durable as it is easy to care for, the intricate detail, luster of colors and unbeatable price point establish the value of this collection.
Right: Nomad NM-03 AQBE Featuring rich colors, ethnic patterns and an earthy 100% jute fiber, the Nomad Collection from India pays homage to tribal design while updating the look for today's interiors. The thick, hand-knotted pile and bold design make for an eye catching centerpiece in any room. LOLOI www.loloi.com
For more information regarding the fine products offered in our ANTIQUES & NEW PRODUCTS GALLERY please consult the Members Directory in this issue of Area Magazine .
AREA 15 Index of Advertisers & Calendar of Events
MARKETS ATLANTA GIFT & HOME MARKET ...... July 7-14 &CONVENTIONS Atlanta, GA INTERNATIONAL HOME (800) ATL-MART/www.americasmart.com FURNISHINGS MARKET ...... April 18-23 High Point, NC ATLANTA INTERNATIONAL (336) 888-3700/www.highpointmarket.org AREA RUG MARKET ...... July 8-11 Atlanta, GA HOSPITALITY & DESIGN SHOW ...... May 13-15 (800) ATL-MART/www.americasmart.com Las Vegas, NV (508) 743-8502/www.hdexpo.com LAS VEGAS MARKET ...... August 2-6 Las Vegas, NV INTERNATIONAL CONTEMPORARY www.imcenters.com FURNITURE FAIR (ICFF) ...... May 16-19 New York, NY (914) 421-3200/www.icff.com AUCTIONS CHRISTIE’S - Rockefeller Center, New York SURTEX ...... May 17-19 Interiors ...... June 23-24 New York, NY Interiors ...... July 28-29 (914) 421-3200/www.surtex.com www.christies.com
SHOWTIME ...... May 31 - June 3 CHRISTIE’S - S. Kensington, London High Point, NC Oriental Rugs & Carpets (King St.) ...... April 21 (336) 885-6842/www.itma-showtime.com Interiors ...... April 14-15, 21 Interiors ...... May 19-20 NEOCON ...... June 9-11 Interiors ...... June2-3, 16-17 Chicago, IL Interiors ...... July 21-22 (800) 677-6278/www.merchandisemart.com/neocon www.christies.com Contributions to this calendar are welcome. DALLAS HOME & GIFT MARKET ...... June 24-30 Please send information to AREA Magazine, c/o ORIA, Dallas, TX 400 Tenafly Rd., #699, Tenafly NJ 07670 or [email protected] (800) DAL-MKTS/www.dallasmarketcenter.com
MOMENI ...... 10 INDEX OF ADVERTISERS 800-536-6778/www.momeni.com
AMICI ...... 9 NOURISON ...... BC 908-272-8300/[email protected] 800-223-1110/www.Nourison.com
AMINCO...... 11 TAMARIAN ...... 8 888-501-9200/www.amincoinc.com 410-321-6222/www.tamarian.com
ANADOL ...... 2 TEPP TEAM USA ...... 4 404-350-8558/[email protected] 201-863-8888/[email protected]
BOKARA ...... 17 SERVICES 201-601-0040/www.bokara.com TO THE AREA RUG INDUSTRY
JAUNTY CO...... IFC AMERICASMART-ATLANTA ...... IBC 800-323-3342/www.jauntyinc.com 800-ATL-MART/www.americasmart.com
KALATY ...... 1 H.M. NABAVIAN & SONS ...... 45 800-255-7847/www.kalaty.com 212-213-2476/www.hmnabavian.com
LOLOI ...... 3 MATERIAL CONCEPTS ...... 45 972-503-5656/www.loloirugs.com 800-372-3366/[email protected]
MICHAELIAN & KOHLBERG ...... 5 REVITA RUGS ...... 56 908-522-1004 201-641-1100/www.revitarugs.com
16 Spring 2015
Design Focus
For Manhattan designer Daun Curry Handmade Rugs
Are A Unique Artform
For Manhattan-based interior designer Daun Curry, hand - made decorative rugs are endowed with a unique vitality otherwise absent in their machine-made counterparts. “I was never attracted to machine-made carpets,” states the designer who founded Modern Declaration in 2008 and is touted by Vogue as one of today’s hottest interior designers. “I see them as processed food.” In contrast, handmade rugs are without question superior. They are art. Indeed, their palpable human touch generates an energy absent in their machine-made alternative. Ms. Curry’s attraction to the craftsmanship aspect of handmade rugs is hardly surprising given her upbringing with four siblings on an organic farm in Florida. A fashion - ista at heart, she is an ardent advocate of decorative carpets as they incarnate her passion for esthetics, texture, and sus - tainable materials. Indeed, continues the designer who is the creative force behind her firm Modern Declaration: “I respond to their beauty, the work that goes into them, and the materials used to weave them. I’m sensitive to the lano -
LEFT The soothing hue of the luscious wheat-colored Tibetan rug sets the relaxing tone for this dining room overlooking the ocean. Photography by Emily Gilbert's Photography. Courtesy of Modern Declaration.
STORY BY ALIX G. PERRACHON
AREA 19 Design Focus
lin content in the wool.” Unlike many in her trade, pillows, and ottomans, for instance, because it is she understands the intricacies of rug production, more permanent,” notes the designer who has also namely the importance of production’s finishing developed her own furniture and home accessory process. She appreciates what is involved, why it can line. “The floors and the walls occupy more space in take one to two months after the actual weaving is a room than any other element.” When starting with complete, and how this impacts on the rug’s quality. the rug, she builds the room around it. If she is work - Thanks to all these ingredients, handmade rugs ing with a graphic rug, she plays down the fabrics’ endure the test of time. “Even worn out rugs that are patterns while these will be more prominent when 100 years old are still standing up!” she comments. coordinating with a textured rug. When introducing When searching for a rug, Ms. Curry is primari - the rug at the end of the process, she keeps the tones ly attracted to their content and the sheen gleaned cohesive with the room’s fabrics and other elements. from their natural fibers including wool, cotton, and For Ms. Curry, deciding to place one or more natural silk. True to her upbringing in a sustainable rugs in a space depends on the situation at hand. Rugs environment, she shuns any pieces featuring synthet - can anchor separate spaces such as living and dining ics. “It’s important for me to find that a rug can room areas in an open space plan. True to her love for ‘breathe’,” she notes. Meanwhile, colors and design texture, she loves angling several antique rugs hori - are secondary to their textural impact. “I love every zontally and vertically to create a layering effect par - color,” she adds. “It’s how the colors are executed ticularly in seating areas. She also enjoys placing an that matters.” A monochromatic rug can be just as antique or contemporary silk piece over sisal. When magnificent as a graphic piece simply because of its layering or juxtaposing several rugs in a room or in subtle textural beauty. When shopping in showrooms, connecting spaces, she shies away from “matching” she always checks the rug from both the light and them but makes sure that they relate to each other dark sides and tries the pieces in the space before from the color standpoint. making a final decision with her client. Most often, Ms. Curry uses rugs atop wood Ms. Curry’s taste in rugs leans toward vintage floors and the combination of the two creates a warm and contemporary pieces. “I’m not educated in spe - ambience in the space. A rug placed over tone serves cific rug types but I know that I particularly like old a practical purpose. “The rug brings warmth into the Turkish and Moroccan rugs,” she comments when room and also helps with the room’s acoustics,” she asked about any preferences for specific genres or remarks. When deciding on a floor’s stain color, she provenances. An avid collector of all things vintage, may heighten or lessen the contrast between floor and including clothes, jewelry, and art, she appreciates the rug. “It all depends on the project and on what the uniqueness of older rugs that have lived to tell a story. client is in the mood for,” she comments. However, she generally uses more contemporary For Ms. Curry, the “green” aspect of handmade rugs, including Tibetans, as she can easily integrate rugs is one their most compelling attributes. “As I them easily into her cutting edge interiors. grew up on a sustainable farm in Florida, it’s Most often, Ms. Curry selects rugs at the begin - ingrained in me,” she comments. In her view, hand - ning of the process as they inspire her choice of wall made rugs are sustainable because of the human ener - finishes followed by fabrics. “How a wall finish inter - gy involved in their production and their longevity as acts with a rug is critical, far more so than draperies, attested by the impressive availability of vintage
OPPOSITE The citrus yellow silk rug brings luxuriant warmth into this bedroom contrasting with the walls' and furnishings' dominant grays and taupes. Photography by Emily Gilbert's Photography. Courtesy of Modern Declaration.
20 Spring 2015
Design Focus
ABOVE An ivory background carpet with its bold dramatic black swirl pattern pairs with the window treatment and is artfully reflected in the mirrored lighting fixture hanging above. Courtesy of Modern Declaration. Photography by Emily Gilbert's Photography. OPPOSITE An elegant silver gray round rug exhibiting an Art Deco-inspired floral spray sits under a sumptuous gray wrap draped over a chair illustrating Daun Curry's talent for textural layering. Photography by Emily Gilbert's Photography. Courtesy of Modern Declaration. rugs. Equally important, purchasing handcrafted rugs stock of rugs both old and new, my clients will con - from overseas is a critical means of supporting the tinue to buy them,” she concludes. “I will never opt world economy. for a machine-made rug—I don’t believe in them.” Sustainability definitely plays a role in her advo - cating handmade rugs to her clients as a wiser choice About The Designer than their machine-made alternatives. While the latter Daun Curry grew up as one of five children on her may be more attractive in terms of price point, she parents’ sustainable farm in Florida which featured a points out, they are not a long-term worthwhile greenhouse and a bottling factory where they investment. It’s basically the difference between an designed and produced terrarium lamps and home item produced with human energy and soul in con - accessories. Hence, at an early age, she became fasci - trast to one that is mass-produced and devoid of any nated with art and design and how they relate to color, real ‘character.’ light, pattern, and texture. Following her dream of Equally critical to Ms. Curry’s love affair with becoming an interior designer, Daun moved to New handmade rugs is their availability. As most of her York to attend Parsons The New School for Design in clients don’t have the patience to wait the several- 2002. She founded her Manhattan-based firm month-long process involved in producing custom Modern Declaration in 2008. rugs, she steers them toward vintage rugs and con - Ms. Curry’s impressive body of work includes temporary rugs in stock. “As long as there is a healthy renovating a residence at the historical Stanhope
AREA 23
Design Focus
ABOVE The creamy yellows in this vintage overdyed Anatolian rug enhanced by a collection of yellow glass in the window illuminate an office with a soft golden glow. Photography by Emily Gilbert's Photography. Courtesy of Modern Declaration. OPPOSITE The variegated shades of deep indigo and burgundy in this vintage overdyed Anatolian rug create a warm and inviting ambience in this library. Photography by Emily Gilbert's Photography. Courtesy of Modern Declaration.
Hotel in New York City as well as private residences Decor, Luxe Interiors and Design, Gotham, New York for clients in Manhattan, upstate New York, the Observer , and Trends China . She has been honored as Hamptons, Austin and Montreal. Among her com - a four-time nominee for the prestigious Andrew mercial clients are Finn Jewelry, beauty brand Martin “Designer of the Year” award and was named Moroccanoil, Sotheby’s, and Stella & Dot. In 2012, one of Vogue ’ s hottest new designers in the Sept. Daun was chosen as part of an exclusive group of 2009 issue. four designers from around the world to lead a new design initiative in China. The group is currently col - laborating on a Boutique Hotel project in Guangzhou. Passionate about personal fashion, Ms. Curry has the unique ability to translate personal fashion, style and viewpoints into an enduring design that tells the story of the client. In keeping with her fondness for history and nostalgia, one of her longtime hobbies is collecting vintage clothing, estate jewelry, and art. From these personal collections, she draws inspira - tion for her custom furniture and home accessory line, which she launched in 2008. Her work has been featured in Vogue Casa, Elle
AREA 25 Market Review
Positive Economy, Positive Selling JANUARY 2015 ATLANTA MARKET by Ellyne Raeuber
The double-digit growth that some companies experienced in 2014 attested to a strengthening economy. Although the year was not totally without its ups and downs, strong sales at the Atlanta Market offered further empirical data supporting the notion that the retail rug market is rebounding. Traditional rugs sales increased and high-end transitional and contemporaries sales surged as well. Anticipating a good 2015, retailers were buying more merchandise than last year, according to Cyrus Yaraghi of Safavieh, Port Washington, NY. “There was a lot of positive energy in the market,” he said. “I think everybody had a very good 2014, including the last quarter, and that’s why they had an appetite to buy.” Mr. Yaraghi noted that his appointments showed up, including retailers who had not been to Atlanta in a while, another good sign that things are going well. “The show actually turned out better than I expected,” said Brian Mehl, Tibet Rug Co, Salt Lake City, UT. “Last year was up and down with no rhyme or reason; no correlation to the stock market and buying was errat - ic. There is, however, something to be said about the economy improving: Our preferred accounts who finished the year pretty strongly and needed to restock, were intent on buying. Not many buyers, but those buyers that showed up, boy, they were buying! That gives us hope for this year.” Jaunty, Los Angeles, CA was one company that saw a double digit increase in 2014 and customers who came to its showroom were optimistic about the year to come. Kami Navid echoed others in saying that although traffic wasn’t high, buyers who were in Atlanta showed their excitement and serious intent by placing orders. Ariel Kalaty, Kalaty Rug Corp., Hicksville, NY saw more confident buyers, too. “We’re definitely well ahead of last year and previous years as far as the economy and jobs are concerned. Everyone seems a little more upbeat,” he said.
26 Spring 2015 Market Review
Geoff Duckworth of Tamarian, Baltimore, MD noted that the new bridge on the sixth floor between the Home & Rug collection in Building 1 and the Gift collection in Building 2, which created a new path through all three AmericasMart buildings, helped bring more through traffic. The number of people stopping at the showroom was also a good indicator of the changing economy. “Many of our stocking dealers came and some new people, as well as design - ers. We have that nice positioning in the corner where the escalator is and just watching the amount of peo - ple come down through there, it was really a good feeling, like it’s back; the market’s back,.”
STAYING POWER Founded in 1975 by the late Haji Momeni, Momeni, Inc., Carlstadt, NJ marked the beginning of its 40th anniversary year while at the 2015 Atlanta Market where Reza Momeni found the buyers hope - ful and more relaxed in their buying. “People said they had a great last quarter. Their budget for buying was more than last year and they came with a bigger appetite. Products from $199 to $1599 retail were selling to buyers from across all channels of distribu - tion, from Oriental rug shops to furniture stores, mail order houses, home centers, e-commerce to big box,” he said. Revita Rugs, S. Hackensack, NJ, as an area rug cleaning and repair services company, views all the exhibitors, retailers and designers at market as current
AREA 27 Market Review
or potential customers. Atlanta offers a venue for introducing new products and services as well as for learning about the latest challenges facing rug manu - facturers and retailers. “It is always a great opportu - nity to see new products,” said Azita Goldman. “Every year new fibers are introduced. Also, rugs that have been shipped to clients come back for cleaning or with an issue and we get to tell vendors what we can or cannot do for them. Atlanta has been very good for us every year. This year, almost every single per - son who stopped by whether old or new became a customer or had a legitimate reason to stop by.” Ali Chaudry, Michaelian & Kohlberg, Inc., Summit, NJ has been coming to Atlanta since 1984 and thinks that Atlanta, one of the oldest rug markets, continues to be an important market to attend. Customers from the Southeast and a number of designers came to Michealian’s showroom: “Traffic on the first day was great, but our buyers were done on Thursday and left on Friday. Many are still being very, very cautious,” he said.
LINGERING CAUTION, LESS TRAFFIC Although buying was strong, lighter traffic is always a concern. Mr. Chaudry and Sheila Rahmanan, Lotfy & Sons, Secaucus, NJ, both cited the near-to-the-New-Year date as causative. Some retailers were just back to work, were busy doing inventory, and never made it to the show. “The timing was a little bit, off: too early, too soon after the New Year. Later would have been better,” said Dan Neman, Neman International, Secaucus, NJ. He felt people were less confident in their buying; perhaps because business had not progressed for them as anticipated. Giovanni Marra, Nourison, Saddle Brook, NJ, conversely, thought that the market had a more posi - tive feel. “I think everybody did okay last year,” he said, “but there was still a cautious optimism. Even if
28 Spring 2015 Market Review someone had a couple of good quarters, they were still very cautious. Last year was a good year for us, but there was an up-and-down element. I think people want to see a sustained increase before the ‘cautious’ goes out of the ‘cautious optimism.’” Ms. Rahmanan said that retailers who had done well with Lotfy’s merchandise in the past were there to buy more and they were serious buyers. “We go to the market for them,” she said. “Atlanta is the only contact we have with them. I’m glad that we did go to the market—which was fair to good. We had limited space on the second floor, but we sold more than half of what we took. We had appointments and for the most part people showed up.”
WINNING DESIGNS SELL When it comes to awards Mr. Chaudry had no need to toot Michaelian’s horn with Mr. Mehl so gra - ciously happy to do it for him: “Michaelian & Kohlberg had two winning rugs and they were the best two rugs,” Mr. Mehl said. “They were beautiful. Two awards in one show is amazing.” Both award winning rugs—one from the Alhamba Collection and the other from a flatweave collection—were program rugs made in Afghanistan where Michaelian is part - nering with the U. S. Department of Defense to help rebuild the rug industry. Making programmed rugs in a country where, traditionally, one-of-a-kind rugs were made at home and then sold by the weaver in the marketplace has
AREA 29 Market Review
presented a challenge. After much work Michaelian different with value. That formula has never changed. has successfully brought the concept of programmed You’ll hear all of us say that and it sounds like a rugs to Afghani artisans and they are delivering rugs cliché, but that’s what they’re looking for so if the that match samples and pass quality control. “The customer carries hand-knotteds in their store and they quality is beautiful; this is the first time we’ve won see that kind of exceptional differentiation and the two awards in the same market,” said Mr. Chaudry. value there, often they’re willing to place that order “We can do custom sizes and colors, which is what and carry that kind of product.” people are looking for these days.” The firm also Mr. Neman sold Peshawars, Kazaks and some makes rugs in China and India. Indian program lines. “We sold a little bit of every - Meanwhile, Mr. Mehl had an 8x10 rug hanging thing,” he said. In the Jaunty showroom, 30 to 35 new on his wall and that Wrought Iron Blue rug stole the items were added,in mostly transitional patterns, but show in that showroom. “Also,” he said, “we have the they came out with a hand-stitched cowhide and wool new Suzani 12 Black with a black field and lots of rug that was unique in construction and very well vibrant colors—reds, golds and greens—with an received. Viscose flatweaves in fashionable tone-on- abrash . Anything with those beautiful gradients does tone and the Vista Collection, a loop with raised well. It’s a beautiful design and people want new, motifs that held a touch of viscose, also sold well. beautiful rugs.” “Overall,” said Mr. Navid, “people were excited Speaking of new, beautiful rugs, the Anastasia about all the new items.” Collection from Loloi, Dallas, TX, power-loomed in “We took new transitional introductions and that Egypt, features a worn, distressed look; but more than is what sold,” said Ms. Rahmanan, who shares Mr. that, it has stunning color combinations, with more Loloi’s belief in the importance of new design. “Our than 14 colors in one rug. The collection pays Oushaks and Kazaks did well, but I was happier with homage to hand-dyed silk rugs and, according to the Oushaks. I think that has to do with other vendors Cyrus Loloi, it patterns well on the floor. “Everyone flooding the market with a quality that they saw loved it and so many dealers bought it in multiple someone else do well with. Unique rugs, whatever we designs and sizes,” he said. “The Anastasia had that was not like anything else in the market, we Collection was a home run. Amir [Loloi] told me that sold. People actually were fighting over samples of it is the best collection he has ever designed. When new introductions. They wanted them.” we feel that confident behind a product, then we Eliko Oriental Rugs, New York, NY introduced know it’s going to be a home run. I can’t wait to start product from its new custom rug division that spe - shipping it to the dealers and to see how it performs cializes in hand-knotted contemporary and reproduc - for them.” tion antique rugs. “The response from our existing customers and from that 10% of new customers was NEW PRODUCT SELLS good,” said Dena Richardson. “The new custom “For Loloi,” Mr. Loloi continued, “the reaction hand-made products are really strong. These different to the hand-knotted collections—from viscose or designs and weaves, with different colors wefted, are bamboo, to a sumac weave, to a 100% distressed really exciting. People had never seen anything like it wool collection called Pingly—was good. They all and they responded strongly to that. We definitely performed. Dealers want to see something fresh and moved pieces.”
30 Spring 2015 Market Review
TRADITIONAL & HIGH END One trend that stood out was renewed demand for traditional rugs, which went along with a rise in high- end sales. Many of his dealers told Mr. Mehl that tra - ditional and antique rugs are coming back. Neman, known for its traditional rugs, saw them sell. “This is our niche and people are coming back to traditional,” he said. “There is a notion of people wanting some tradi - tional which is a good thing because we’ve always had a strong offering of traditional rugs,” Mr. Kalaty said. “It’s not a sea wave of change, but it could be balancing out a little bit. A traditional rug is not nec - essarily more expensive, so that is not one of the fac - tors. It could just be trends and tastes. We carried new introductions in all three categories and all three cate - gories did well for us.” From Mr. Momeni’s perspective, the market is growing in all categories. No one look is going to dominate. “When the economy is good, all cylinders are working and all looks are selling. When the econ - omy picks up, we have more traditional buyers com - ing back in the market and the traditional picks up again. With a traditional rug you can get more detailed product and the prices are higher,” he said. What surprised Mr. Yaraghi was the number of people asking for high-end rugs. “Those who just two years ago wanted cheaper and cheaper product, were asking for better merchandise. That was surprising,” he said. “We have a mix of buyers, big boxes as well as high-end retailers: they both bought. A lot of spe - cialty shops are gone, but those that are still in busi - ness were there and they were purchasing, but mostly transitional rugs.” “High-end catalogs like Sundance, where two of our designs are shown, and Restoration Hardware are doing really well, as are websites like One Kings Lane,” said Mr. Mehl. “More and more people are buying high end goods online. They can avoid tax and one way shipping because if you don’t like it, the
AREA 31 Market Review
company will pay for return shipping. That’s huge when you’re talking about an 8x10 rug. My advice to retail dealers is to have a web site with a shopping cart, and to hire someone to optimize the site. Start selling from your website and figure out how to drive people there.” Ahmad Ahmadi, Ariana Rugs, Los Angeles, CA saw his very high-end qualities do well as well as his kilim collection and Barchi Collection, a shag with a vintage Moroccan look.
MORE SHADES OF GRAY “They are still buying grays and light blues. Every year I tell myself that this is the end of it, but they come back for more,” said Ms. Rahmanan. “There is still a lot of gray. We have more gray rugs than I care to count,” Mr. Marra said with a laugh. While brighter colors are still trying to burst through, gray, along with other soft tones, continues to rule.” “You can get it wrong very easily, even with the grays,” noted Mr. Loloi. “Buyers are sensitive to the shade of gray or blue and it has to look right in the construction. If it’s a chunky jute texture maybe it’s more of a sapphire blue, but if it’s hand-knotted bam - boo/viscose, it will be more of an aqua blue. At the lower price points, the consumer is willing to pay for a boldly colored machine-made rug. A hand-knotted, more expensive product is not going to be too wildly colored. It’s a considerable purchase and the con - sumer knows that it will be around for a while. What if the color is no longer in trend?” Ms. Richardson talked about rugs as a neutral backdrop, as a furnishing that will be in a home for many years. “People love the hand-made quality and the intricacies, but on a calmed down level. Often it is more about texture and the cut pile than it is about bright, bold colors.” Radici USA, Spartanburg, NC introduced the new modern/transitional Pisa Collection in really nice grays. “Grays are still hot,” Angie Emory said. Everyone that saw it loved it, so we are expecting to
32 Spring 2015 Market Review do well with it. This collection was all grays, beiges and taupes and a really nice light green color, too.” “We have gone back and forth over the years, try - ing to stay ahead of the curve and pick the newer col - ors, but as much as we do that there is still gravitation toward those tone-on-tone values,” Mr. Duckworth said. “The popular colorway that I saw is that combi - nation of very soft colors, beiges and blues with some little soft earthy tones. It’s confusing in a way because we do a few designs that have bright contrasting col - ors that do really well. But this past market there was gravitation toward those light colors.” Mr. Ahmadi said that Ariana is “well established with those soft color palettes and our clients are peo - ple who really want those colors. We did well with them. I do see rugs with hints of color—some orange or navy or midnight blue—doing well, too.”
IN FAVOR OF COLOR “Colors are all over the place,” Mr. Mehl said. He saw much that was gray or neutral, but he also saw experimentation with color: oranges, purples and reds splashed here and there. Mr. Navid mentioned touch - es of pink, turquoise and orange; while Mr. Marra spoke of softer reds and oranges. Mr. Yaraghi also saw more vibrant colors in demand: red, pink and purple. “We showed dip dyed in the last market, and it was still strong. Now we have some other collections that were more colorful than dip dyed and those were well received, including our transitional Evoke Collection which combined a lot of blues and yellows.” At Kalaty the new, licensed Natori by Kalaty line was extremely well received. Two series in that col - lection—Natori Shangri La and Natori Dynasty—are both contemporary, with Shangra La featuring more of a tone-on-tone look in grays, light blues and beige. “The Dynasty, a more colorful look, runs the gamut of colors throughout the series,” Mr. Kalaty said. “Both are definitely contemporary and are very well priced.”
AREA 33 Market Review
SOMETHING TO THINK ABOUT Baby boomers are retiring and 30-year-olds are furnishing homes. Are consumers buying rugs from mom and pop stores or big box stores? Where do designers fit in? The topic is broad, but it certainly has given the industry something to think about. Mr. Yaraghi sees big box stores growing. “Specialty stores are fewer and fewer,” he said. “If the father retires, there is no one to take over because his children have become doctors or lawyers. Big boxes take over their business and people either buy from the big boxes, or if they are very high-end, they go to designers. Designers buy from specialty stores in design centers.” Mr. Kalaty, however, is pleasantly surprised to see owners of mom and pop shops coming in with daughters and sons who are joining the business. “They are more open to newer, edgier designs than their parents would be and they are influencing deci - sions,” he said. He also believes that there are plenty of consumers in a 30 to 40 age range who can buy expensive rugs. “It is basically an income affordable issue. As long as they can afford it, they will buy rugs, albeit probably in the contemporary category.” “I think the industry as a whole needs to be refreshed, to be a little trendier,” said Mr. Marra. “Our younger buyers are looking for things that are a little bit more fashion forward, and they are definitely looking for a bit more color. I think the people who have been in the industry a long time are comfortable buying designs similar to what they’ve been buying for a long time; and traditional still does well, even though people say they want transitional and contem - porary. We still sell quite a few traditional rugs, but the newer buyer is looking for something more transi - tional to contemporary. We have a collection based on 16th and 17th century Ching Dynasty designs. They’ve been modernized, and are doing really well.” Ms. Richardson attests to the category change. “I noticed the real age gap between the older, more
34 Spring 2015 Market Review mature baby boomer generation store owners who have the knowledge and appreciation of the antique and the younger buyers who are looking for the new and don’t mind about the age or nuances of the rug,”
CLEAN & GREEN For the last several years Dean Jerrehian, Jade Industries, Conshohocken, Pa has been asking retail - ers if they were interested in an eco-friendly rug pads. Most said no. Then he started asking retailers if their customers might be interested in eco-friendly rug pads and, after a little thought, most said yes. “This year,” he said “when we introduced our new Rubber Anchor Green product, which is very much a ‘green’ product as it is made with natural rubber, a rapidly renewable resource, and recycled rubber (and we plant a tree with every one of these pads sold), people were really interested in it. In fact, almost everyone who walked by our booth stopped and checked it out and asked for samples. This made it one of our most successful Atlanta markets ever.” Clearly, going green is good, and so it going nat - ural which is why Revita has developed a new treat - ment that protects light colored rugs. Whether it’s a wool Oriental or a modern design in wool or viscose, people are concerned about their rugs getting dirty too quickly. Products already on the market were either ineffective, would break down over time, or were chemical in nature. “For the past year,” Ms. Goldman said, “we’ve been busy in our labs developing our own solution to the problem and we came up with what we call Revita Protection. It’s a natural resin that we apply to the rug during the wash process. It bonds to the fiber at a molecular level. We can treat brand new rugs, too. We had demos happening right there in Atlanta: pieces of wool, viscose, silk. We’d drop cof - fee and show how it just stays on the surface. Then we’d pick it up with a paper towel. It was sort of a magic show!”
AREA 35 Market Review
STEADY ON up IN 2015 Whether selling antique or new, for young or for old, Atlanta 2015 was an encouraging market, one that reassured attendees. They left feeling hopeful and optimistic; as well they should considering the strengthening economy and the growth in high-end home sales. Vendors at Atlanta have weathered the worst and look forward to a year of new product and stronger sales. “Our numbers are up 10-15%, which is another sign of the economy turning around,” Mr. Duckworth said. “People aren’t afraid to spend money and invest. I deal mostly with the custom work and over the past two years I’ve seen larger rugs for larger houses. People can’t be doing too badly. It’s not uncommon to do a dozen 20’-plus rugs in custom work within a two to three month span. It’s been very nice.” Always optimistic, Mr. Kalaty expects a great year: “As far as I can see, there is no reason that this year shouldn’t be better than last year.” Based on Jaunty’s new offerings and the new customers gained in 2014, Mr. Navid expects a steady increase in 2015. “We are in an upward economic trend,” he said. Loloi’s best year yet was 2014, and 2013 was the best year before that. “I think that we will continue to grow our business with both existing accounts and new ones,” he said. “We feel confident and have high expectations for 2015.”
36 Spring 2015 From ORIA HQ
NORS’15 ORIA General Membership Meeting January 7, 2015
As is its custom, the ORIA held a general membership meeting in Atlanta
during the National Oriental Rug Show (NORS). ORIA President Reza
Momeni discussed Association plans for 2015. He was followed by
Kevin Malkiewicz, Dave Savula and Mike Turnbull who spoke on behalf
of Americasmart. In attendance was special guest, Ugur Uysal, Chairman
of the Turkish Carpet Association.
ORIA CHARITABLE FUND 2014-2015 DONOR HONOR ROLL
GOODS & SERVICES Chaman Antique Rugs Tibet Rug Co. SILVER $1000-1999 Explore Airtrans Services Revita Rugs Yayla - Chris Walter Rugs and services for the Jaunty 2014 Silent Auction were Kas PLATINUM $15000 + BRONZE up to $999 graciously donated by Kalaty Nourison Association of Rug Care the following companies: Loloi Specialists AmericasMart Atlanta Lotfy & Sons GOLD $2000-4999 Atiyeh International Amici Momeni ABC Carpet & Home Bashian Nourison (Wooster House) Caravan Oriental Weavers Momeni Capel Tamarian Safavieh From ORIA HQ
NORS’15 America’s Magnificent Carpet Awards January 9, 2015
AmericasMart® Atlanta recognized the creativity, artistry and passion of the Area Rug industry at its annual America’s Magnificent Carpets® Awards in the Peachtree Ballroom. Event guests were greeted by the Atlanta Swing Orchestra playing jazz tunes and a cocktail reception before the ceremony. Kevin Malkiewicz, vp-Leasing for AmericasMart’s Home & Rug Collection, served as the night’s emcee. Jeffrey L. Portman, Sr., vice chairman and president of AmericasMart parent AMC, Inc offered congratulations to this year’s winners:
Hand Knotted/Flat Weave $0-30 psf Winner: Michaelian & Kohlberg Design: KK4-Horizon
Hand Knotted/ Flat Weave $30.01-50 psf Winner: Kashee and Sons
Hand Knotted/Flat Weave $50.01-100 psf Winner: Michaelian & Kohlberg Design: YF102E- Alhambra
Hand Knotted/Flat Weave $100.01+ psf Machine-Made $400.01+ Winner: Anadol Rug Company Winner: Smyrna Trading Design: Gunes Design: Horizon
Machine-Made $0-100 Hand Hooked/Hand Tufted $0-16 psf Winner: Momeni Rugs Winner: Kaleen Rugs Design: GZ-05 Navy Design: Brushstroke 01-38 Painted Waves
Machine-Made $100.01-200 Outdoor Winner: Marcella Fine Rugs Winner: Kaleen Rugs Design: Transitional Design: Matira
Machine-Made $200.01-400 Licensee Winner: Oriental Weavers Winner: Nourison Design: Nomad Design: Imperial (Dynasty)
38 Spring 2015 Around The Market
ATLANTA - January 2015 AREA 39 Around The Market
ATLANTA • January 2015
40 Spring 2015 Around The Market
ATLANTA - January 2015 AREA 41 Merchandising
COLORS (Version: 2015) by Carol Milano
You’ve heard about the 2015 Color of The Year: Marsala may translate better into fashion and prod - Pantone selected Marsala, a beautiful, fashionable ucts.” In general, Ms. Holt, a certified color expert, hue. Does it match the trends that color specialists sees a trend toward warm neutrals paired with bright, have been seeing recently? happy colors and accessories. “No prediction is more accurate than another,” observes Leslie Harrington, PhD, executive director Consumer Preferences of the Color Association of the United States The current CAUS color forecast includes “every (CAUS). “It’s always a mystery that everyone pre - color family. There’s something for every palette out dicts a different color, based on experts’ individual there,” says Dr. Harrington. “That makes it easy for interpretations of indicators in the marketplace. consumers to zero in on whichever colors they like. Different choices mean that people interpret things in They’ll all go with today’s neutrals, and definitely a different way.” with blue.” When CAUS was preparing its 2015-2016 fore - Ms. Holt’s clients, in New England, are usually cast, “I wanted to know what the community would upper-middle-class, between their late 30s and mid - say, versus what the color professionals would say,” dle 50s. The majority have school-age children. Dr. Harrington recounts. “We asked members of the “They look for a family-friendly home—things that American Society of Interior Designers [what they hold up to kids and dogs—but they also want to live would choose as Color of The Year]. They selected in a beautiful home.” She finds that most clients favor Coastal Surf, a nice, dark blue.” some hue of gray or greige walls. “Gray is a great Massachusetts Interior Designer Linda Holt, a supporting neutral for all the bright color in a room, member of the Benjamin Moore Color Advisory including pillows, carpet and accessories.” Board, confides, “Everyone in the color world Lately, she finds, “Everyone is looking for fresh thought the color of the year would be a colors. My clients are using happy colors, but keep - Mediterranean or Cobalt Blue. In interiors, Marsala is ing walls lighter. On walls, they mostly want neutral not a color I’m seeing very much. I’m not sure I will; colors. There’s even a trend toward white. Nine out of
42 Spring 2015 Merchandising
ten tell me, ‘I want a soft gray.’ It’s that whole Rugs and Home Furnishings Restoration Hardware trend of the Belgian look, In the home furnishings industry, such as at High which people love, with washed linen and light neu - Point, Ms. Holt sees “lots of bright popping colors in tral walls.” furnishings, but not so much on the walls. I notice Could the color of the year work for her typical green, blue, turquoise and orange sofas for next sea - client? “No, I would never paint a wall Marsala. I son: happy colors. For carpets, the trending colors already see enough dated interiors that still have a 90s now are richer blues, including navy, cobalt, and burgundy and Hunter Green palette,” says Ms. Holt, Mediterranean blue.” who writes a design blog and articles about design Blues remain very popular, continuing a trend of and decorating trends for Merrimack Valley several years. Another color trending now, Ms. Holt Magazine . reports, is red. “Alexa Hampton’s red room at High Point was so striking, everyone was talking about it!
A sample of the colors and shades forecast for home furnishings in 2015. Courtesy of The Color Association of the United States. Copyright 2015: The Color Association of the United States. AREA 43 Merchandising
Red hasn’t gotten much love in the past few years but few years, she predicts, “Blue will be what chartreuse that’s about to change. Red (although not the Marsala (yellow-green) was for a long time: it gradually type) is up-and-coming for furniture, accessories and became very desirable in the home furnishings mar - carpets.” ket. I think Blue will start to replace that, for exam - For floor coverings, Ms. Holt sees “the whole ple, with Cobalt, which has more pizzazz than Navy.” gamut in carpeting: graphic, fun, with colors being Wood tones, she anticipates, may have a cool brought onto the floor. Rugs have become almost like undertone. “I see a lot more pecan, walnut, or white accessories now—my clients like to change their car - oak with very fine grain. Those types of wood tones pets every three or four years.” (However, she notes, feel old and traditional, but now they can be seen in a oriental rug owners tend to keep those.) The large new way, either by patterning or in more contempo - population of millennials, in particular, “can get less rary furniture design and styling.” expensive rugs, keep them for a few years, and then Nicki Rayburn, Director of Marketing at Oriental change them.” Weavers, reports that, “Retailers at both the Atlanta The experts at CAUS feel that, coming out of an and Las Vegas markets responded well to our new economic recession, “Most people have a line of neu - Pantone Universe rugs, featuring the 2015 Color of tral items in their home. They’re not ready to throw the Year. Specifically, we heard that Marsala is a lit - them away, but they probably are ready to add more tle more furniture- and home interiors-friendly than life to the room,” says Dr. Harrington. “When people some other Color of the Year hues in past years. It can are investing in their floor, they tend to be more cau - more easily be incorporated into a home,” she’s hear - tious in the color choices. In rugs, we see a lot of geo - ing. “Marsala, coupled with new designs in our pop - graphic prints in greys and camel—almost a shadow - ular Pantone Universe Colorscape and Optic collec - ing feeling. People are using more color on their tions, were hits at the market. Both collections are floors, especially from an area rug standpoint. All handcrafted from wool, and fit a higher price point blue tones lend themselves so well for floors, with that retailers specifically requested—and have their nice stable feeling. They add color to a room.” embraced.” CAUS cites a trend toward fuchsias and reds. In home interiors and area rugs, Ms. Rayburn Some of that may also happen in flooring, “although observes, one popular trend is the indigo and gray that’s too risky for many people, especially as a long- combination. “We explored this pairing in our new term investment. Some people do have that bravado, Richmond Collection . It was a huge hit in both thought, and will live with fuchsia for twenty years. Atlanta and Las Vegas. Richmond uses indigo and To do that would take a huge neutral statement gray tones with a bit of luster, to add another level of around it: beige, camel, etc.” If your color scheme is visual interest. It also has a soft hand. Oriental blue, green and yellow, adding fuchsia is a much Weavers is excited to offer Richmond to our retail greater risk, she observes. partners because we’re arming them with what con - Both neutrals and golden tones are trending high sumers are wanting—indigo and gray.” in the marketplace, CAUS finds. Blues remain promi - nent in their forecast. “These blues are not very bright Cultural Influences or Caribbean. They have a more mature, somber feel, To prepare its color forecasts, CAUS always con - with colors that range from Sky to Rain, Clouds to siders social, political and economic influences. Deep Water Blues to Aquas. The only teal is if it’s in Right now, says Dr. Harrington, social factors are the a green direction,” says Dr. Harrington. In the next most significant. For example, “Movies have a big
44 Spring 2015 Merchandising
impact. The lines between fashion and home are more influence. “The biggest trend we see now is blurred now. If a color is big in fashion, it will even - towards powerful women, such as Hillary Clinton and tually come to home furnishings,” she explains. “So Angela Merkel. The culture is portraying women many films are new, sophisticated, adult interpreta - much more prominently. In our Fashion and Beauty tions of fairy tales, like Snow White, or Bible stories. forecast, we’re starting to see feminine colors that are We’re really enjoying strong stories again, with their pretty and strong—not bland pastels. Today, feminin - colors that are bright, but not in a childish way.” ity means competence.” Today, “bright” refers to “a more sophisticated use of color combinations. We think all those film ambi - Summary ences are starting to infiltrate into industry. Then, According to the CAUS FORECAST for they’ll more easily show up in textiles and other Interiors, neutrals will remain a very strong trend. uses.” Blues will continue to dominate the market. In high - Ms. Holt concurs. “Because people are looking at lights, orange and greens remain popular. Expect blogs and Pinterest, I think they’re becoming more color choices to often be on a blue background, espe - comfortable with color, more used to seeing bold col - cially a darker blue. ors. Magazines now feature very colorful covers, and colorful interiors inside. Color is in!” Resources For Readers As America moves toward an election year, Dr. • www.lindaholtinteriors.com/blog/ Harrington anticipates, politics will begin to exert • www.colorassociation.com
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EVERYTHING GOES VEGAS 2015 World Market by Ellyne Raeuber
The weather was great and sales were stronger with buyers from the West Coast, the Northwest and South America coming in increasing numbers. More showrooms were occupied as the World Market continues to add categories, including jewelry. As the has economy has strengthened, so have rug sales.
MORE ENERGY “The year started with a bang and it’s been good,” said John Feizy, Feizy, Import & Export, Dallas, TX. “Las Vegas was excellent. There were more buyers, more traffic, and more energy. There is always more inter - est at the winter markets because most of the retailers have empty shelves, their pockets are full, and they buy more. On top of that, of course, there were a lot of new products and retailers had had a good sell through on existing product so there was ordering and reordering.”
46 Spring 2015 Market Review
“We had about 20% more traffic than last year,” “It was a better market than last year, a lot more Cameron Capel, Capel, Inc., Troy, NC said. “We people in the hallways and a lot more serious people,” thought the vibe in Las Vegas was good, lots of ener - agreed Lee Harounian, Harounian Rugs International, gy. It’s obviously good to get more people in there New York, NY. “The floors that I visited were full in with more eyes on the product although it doesn’t comparison to last year or two years ago. It was a necessarily translate to immediate sales. The orders good market in regard not only to our tufted lines, but will come within the next few weeks as retailers are also for the hand knotted; in everything at the market, setting their spring floors and their spring sets.” really.” KAS Oriental Rugs, Somerset, NJ also saw more traffic. “It seemed to be a little better attended than INCLUDING ALL CATEGORIES last year,” Wendy Reiss said. “Markets have become Sales seemed to have been good across the board so appointment driven these days that you can just for everyone, with value being the buzz word and the see the appointments, but we had some nice, new need for new product, the drive. Even so, a high/low walk-in traffic. Some were interested in just seeing paradigm can still be seen, with an uptick in high-end who we were, while others bought. There’s no doubt product sales and continued growth at the lower end. that the World Market in Las Vegas is growing, “We did well in all design categories,” Mr. although it continues to develop mainly as a regional Harounian said. “We introduced about 10 new collec - market. More showrooms are occupied, selling furni - tions in hand knotted and tufted which did very well; ture, rugs, and gift items like jewelry. A better econo - and then we expanded on some of our older lines. my, however, is the best sales and traffic booster and People always go for new items.” rug sales, happily, were strong.” “Our buyers were confident especially people
AREA 47 Market Review
who have been with Capel for a long time and like Feizy noted that the John F. Collection, previously what we are doing. The bottom line was that con - known as the Home Collection, sold: “It represents sumers want to see something new, something differ - that fashion forward, affordable line in machine- ent, so the buyers have to go out and find it,” Ms. made, hand tufted, and some hand woven.” Capel said. “Price points are still an issue: consumers expect lower, value-price items, so we have more WHAT’S NEW WITH YOU value-priced items coming in, keeping with what the New product is what makes a market buzz and consumer needs and wants. A lot of people are look - there was something new for everyone in Las Vegas, ing for that or the high, high end, meaning transition - in every category. “We introduced so many new col - al or traditional; perhaps an old Persian design that lections,” Mr. Feizy said. “With the housing market has been washed out or vintaged.” good, the home furnishing business just picks up Feizy carries everything from power loomed to automatically. They buy homes and need furniture very fine rugs and everything, “across the board, sold. and rugs to put the furniture on.” Unit-wise,” Mr. Feizy explained, “you always sell Harounian showed its hand-knotted, white- more of the cheaper product but when you add up the washed Premier Collection. “It is made to look very dollars you see that you’ve sold more dollar-wise in much like the Peshawar-Afghan productions, in a the fine rugs than you have in the tufted or machine- 40/40 or 50/50 quality,” Mr. Harounian said. made.” Kim Vance, Vice President of Marketing at “Usually, the Afghan and Peshawar collections are
48 Spring 2015 Market Review just one-of-a-kind, but we introduced this line as a Ms. Vance noted that people gravitated toward program that runs up to 12x15, and with custom the kaleidoscopic designs that appeared in many of sizes, as well.” Feizy’s new collections. “Oury is a traditional rug but If grandma is the word that comes to mind when even there, in our new addition to the collection, you you hear braided, then you haven’t seen Capel’s new see the kind of kaleidoscopic look to the design,” she braided collection, Dramatic Static. Made with che - said. “Also, our indoor/outdoor collection, Liana, nilled nylon and a little bit of wool, it doesn’t even went over like gangbusters. It’s a beautiful plush pile look like a braided rug. This untraditional traditional rug that can literally sit outside and be hosed. We’ve got a great response as did the solid color rugs in the been working diligently with our designers and facto - Stoneridge 2.0, Stoneridge 2.2 and Glacier collec - ries to, as we say, really bring the indoors out, to real - tions. “We had the Stoneridge collections in our line ly get to the point that the non-discerning eye doesn’t a long time ago,” Ms. Capel explained. “Our vendor know that this is an easy care indoor/outdoor rug. went out of business, but we have finally found some - And I think that we’re there.” body else to produce it. The first time anyone saw it KAS held a launch party for its new Donny was in Atlanta. It has a wonderful corduroy-like tex - Osmond Escape Collection of indoor/outdoor rugs ture with a drop stitch and comes in basic colors that that comes in very vibrant, jewel tone colors. With are easy to decorate with.” people gearing up for spring, the timing was just
AREA 49 Market Review
right. Also new at KAS according to Ms Reiss, are “blues are still strong and the orangey-reds are com - natural fibers like jute and seagrass that show up in ing up in contemporary rugs.” innovative ways, in chunky jute or fun colored rugs. “At some of the other markets I’ve seen people going for safe zones and neutrals,” said Ms. Vance COLOR ME VEGAS “but this time people were really going for those bold Whether it’s Atlanta, Vegas, Dallas or Domotex, colors. In the fine rug category people continue to light, neutral colors are the way to go; unless you play it safe. Otherwise, teals were very popular. It crave a little color. In that case try some teal or a lit - was teal, teal, teal. Also pops of gold. There was a tle orange. Perhaps some blue will do. In Las Vegas, pull toward bold blues like royal blue with a subtle everything goes. undertone of gray. Bolder colors definitely appeal to Mr. Harounian mentioned silver tones, light blue that West Coast market, but frankly it has cross coun - and very light green, along with ivory and beige. try appeal.” “These are the colors that continue to sell,” he said Capel’s new, lower-end Berkeley Collection, “with gray still very strong.” Mr. Feizy agreed, say - well received in both Atlanta and Vegas, is a blend of ing that traditional rugs are almost all pale colors, but wool and sari silk. It sold in color, but also in beige.
50 Spring 2015 Market Review
“We have some bright ones like teals that people It was the 13 states for Capel. “All of our reps respond to, but the ones that sell the most are very from that area of the country are hopping from basic like beige. Buyers are drawn to colors: love it, appointment to appointment. Our Virginia or Georgia love it, but when it comes down to it they’ll buy the reps have the same thing in High Point or Atlanta,” neutral. You have to have color for excitement and to said Ms. Capel. “You can’t compare the two because bring people in even though it won’t turn as much,” we see two totally different groups of people.” Ms. Capel said. YEAR OF HOPE 13 STATES PLUS As it becomes clearer that the economy is in bet - Call Vegas a regional market when it comes to ter shape than it has been for years, hopes for a good mom and pops, with a soupçon of international buy - 2015 are not unfounded. The industry is ready with ers—everyone mentioned Central America, South enticing new product that will give an uplift to con - America and Mexico—and a dollop of big box stores. sumers’ homes and their spirits. As evidenced by Big boxes go everywhere, including Surfaces which strong sales at all the recent rug shows, consumers are overlapped and helped draw people in. buying and dealers are selling. At the Harounian showroom there were some For KAS, both Atlanta and Vegas were very good East Coast people, but the majority were from the shows, with buyers serious about freshening their West Coast. People from “Utah, Arizona, California assortments. In 2014, a year of growth and building, and the upper northwest,” Mr. Harounian said. the company worked hard to present a new face: new “When we talk about mom and pop stores, it is branding, new social media, everything from new regional, but the national buyers do attend Las catalogs to new licenses and a launch into pillows and Vegas.” poufs. “In 2015 we will be solidifying what we start - “Vegas has always been a regional market in that ed and building on that success. We hope to have that we’re seeing our West Coast buyers; whereas in same tremendous growth in 2015 that we had in Atlanta we’re seeing our East Coast buyers,” Ms 2014,” Ms. Reiss said. Reiss said. “We have some tried and true accounts Ms. Capel noted that although consumer confi - that come to both. It’s nice when Vegas is timed with dence in general during the holiday season was poor, Surfaces. That’s part of why the winter show is better at market retail buyers—and therefore the con - attended; that and better weather.” sumers—were interested in seeing new merchandise. Feizy saw mom and pops, architects who were “That’s what we’re going to give them,” Ms. Capel working on design projects, department stores, buy - said. “That’s what we’re focused on for 2015, being ers from Central and South America and some East innovative and giving the retailer and consumer what Coast buyers including Macy’s. Mr. Feizy, like Ms. they’re looking for.” Reiss, saw them as Surfaces crossovers. “They try to “Economically the stores are doing much better do two things at one time: get out of New York in the than before,” Mr. Harounian said. “There is a lot winter and have a good time, and go to the markets. more positive talk in the media so people are shop - Unfortunately,” Mr. Feizy said, “Las Vegas and ping. I think 2015 is going to be a good year. I hope Domotex overlapped this year and it prevented Asian for everybody that 2015 will be a good year.” We, at buyers from coming.” AREA, do, too.
AREA 51 ORIA Members Directory
BENJAMIN RUG IMPORTS D & K WHOLESALE MEMBERS 20 Meadowlands Parkway div. Dilmaghani (Medhi Dilmaghani & Co., Inc.) Secaucus, NJ 07094 540 Central Park Ave. AMICI IMPORTS, INC. (201) 617-9000 Scarsdale, NY 10583 (914) 472-1700 335 Centennial Ave., Suite 7 (800) 334-1345 Cranford, NJ 07016 FAX (914) 472-5154 FAX (201) 617-9354 (908) 272-8300 (800) 545-5422 & (877) DIL-RUGS E-mail: [email protected] FAX (908) 272-8310 E-mail: [email protected] URL: www.benjaminrugs.com E-mail: [email protected] URL: www.dkwh.com URL: www.amiciimports.com Benjamin Aziz Dennis A. Dilmaghani Jeffrey DeSantis, Pres. Stephanie Cohen Essy Kashanian Charles F. Cashin, V.P.-Sales Charles Bowering, Nat’l Sls Mngr. EASTERN ORIENTAL AMINCO, INC. BOKARA RUG CO., INC. RUG CENTER INC. 50 Schmitt Blvd. 505 Winsor Drive 50 Enterprise Ave. North Farmingdale, NY 11735 Secaucus, NJ 07094 Secaucus, NJ 07094 (516) 962-2175 (201) 601-9200 (201) 601-0040 (800) 538-5625 (888) 501-9200 FAX (201) 601-0055 E-mail: [email protected] FAX (201) 601-4747 E-mail: [email protected] Khalil Nabavian E-mail: [email protected] URL: www.bokara.com Hushang Nabavian Mikel Banilevi, Partner. Jan Soleimani, Pres. Bahram Nabavian David Banilevi, Partner Gabriel Vaknin, V.P. Benny Nabavian Pooya Nabavian ANADOL RUG CO. CAPEL, INC. 1088 Huff Rd. EBISONS HAROUNIAN IMPORTS 831 North Main St. Atlanta, GA 30318 44 E. 32nd St., 7th Fl. Troy, NC 27371 (404) 350-8558 New York, NY 10016 FAX (404) 350-3418 (910) 572-7000 (212) 686-4262 E-mail: [email protected] FAX (910) 572-7040 (800) 966-6666 Suat Izmirli, Pres. E-mail: [email protected] FAX (212) 779-4262 Eloisa Izmirli, Sec’y URL:www.capelrugs.com E-mail: [email protected] Gafoor Khan, Sales John Magee, Pres. & CEO URL: www.ebisons.com Allen Robertson, VP-Sales Ebi Harounian, Partner ARIANA RUGS, INC. Cameron Capel, VP-Nat’l Accts. Michael Harounian, Partner 666 N. Robertson Blvd. Maurice Harounian, Partner Los Angeles , CA 90069 Melissa McMee, Designer CARAVAN RUG CORP. (310) 289-8800 8725 Wilshire Blvd. (888) 696-4960 ELIKO ORIENTAL RUGS, INC. Beverly Hills, CA 90254 FAX (310) 289-8808 102 Madison Ave., 4th Floor (310) 358-1222 E-mail: [email protected] New York, NY 10016 URL: www.arianarugs.com FAX (310) 358-1220 (212) 725-1600 Ahmad Ahmadi , Pres. Mois Refoua, Pres. (800) 733-5456 FAX (212) 725-1885 Alex Ahmadi, V.P. Nabi Rahmati, Sales E-mail: [email protected] Nadra Ahmadi, Sec’y Jay Nehouray, Sales URL: www.ElikoRugs.com David Nehouray, Sales Babadjian Bassalali, Pres ASIA MINOR CARPETS, INC. Mario Cordero, Warehouse Mngr. David Basalely, Partner 236 Fifth Ave. Soloman Bassalely, Partner New York, NY 10001 WILLIAM CHERKEZIAN & SON, INC. Richard Garrad, Sales (212) 447-9066 /TAPIS INT’L Mahtab Etessami, Sales FAX (212) 447-1879 11835 Carmel Mountain Rd. Ste.1304 E-mail: [email protected] San Diego CA 92128 FEIZY IMPORT & EXPORT CO. Alp Basdogan, Pres. (818) 266-8383 Feizy Center William Cherkezian 1949 Stemmons Freeway ATIYEH INTERNATIONAL, LTD. Dallas, TX 75207 P.O. Box 3040 (214) 747-6000 CONCEPTS INTERNATIONAL Newberg, OR 97132 (800) 779-0877 (503) 538-7560 /Prestige Mills FAX (214) 760-0521 FAX (503) 538-8239 3401 38th Ave. E-mail: [email protected] URL: www.atiyeh.com Long Island City, NY 11101 URL: www.feizy.com E-mail: [email protected] (718) 683-5051 John Feizy, Pres./Founder/Owner Leslie Atiyeh, Pres. FAX (718) 683-5080 Cameron Feizy, V.P. Sales Thomas J. Atiyeh, Exec. V.P. E-mail: [email protected] Nasser Garroussi, V.P.-Finance Peter Feldman, Pres. FRENCH ACCENT RUGS & TAPESTRIES BASHIAN Charles Kalison, VP 65 Railroad Ave. 36 East 31st St., Ground Floor New York, NY 10016 Ridgefield, NJ 07657 THE CREATIVE TOUCH (201) 330-1001 (212) 686-6097 401 Penhorne Ave., Suite 4 (800) 628-2167 (888) 700-7847 Secaucus, NJ 07094 FAX (201) 330-0878 FAX (212) 937-3928 (201) 866-1933 URL: www.farugs.com E-mail: [email protected] Kevin Rahmanan, Principal George G. Bashian, Jr., Pres. FAX (201) 866-1935 Khosrow Banilivi, CEO Garo Bashian, V.P. E-mail: [email protected] Bijan Nabavian, Treas. Ralph Bashian, V.P. URL: creativetouchrugs.com Danny Shafian, Operations Mngr. Chintan Singh , Nat’l Sales Manager Baki Ildiz, Pres.
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ORIENTAL WEAVERS USA TAMARIAN CARPETS 3252 Dug Gap Rd. SW 1407 Shoemaker Rd. Dalton, GA 30720 Baltimore, MD 21209 (800) 832-8020 (410) 321-6222 FAX (706) 277-9665 FAX (410) 321-6122 E-mail: [email protected] E-mail: [email protected] URL: www.owrugs.com URL: www.tamarian.com Ahmed Salama, CEO Michael J. Riley, Pres. Steve Cibor, Pres. Jonathan Witt, Exec. V.P.-Mktg. Ryan Higgins, V.P. Paul Pauluzzi, V.P.-Sales Geoff Duckworth, Sr. Designer Ayo Akintilo, Multimedia Director RADICI USA, INC. Fred Lomax, Operations Mngr. 400 Herald Journal Blvd. Spartanburg, NC 29303 TEPP TEAM USA (864) 583-5504 3901 Liberty Ave. FAX (864) 583-5765 North Bergen, NJ 07047 E-mail: [email protected] (201) 863-8888 URL: www.radiciusa.com FAX (201) 863-8898 Paolo Pegorari, Gen’l Manager E-mail: [email protected] RENAISSANCE CARPET URL: teppteamusa.com & TAPESTRIES, INC. Djalal Mohammadi NYDC 200 Lexington Ave., Ste. 1006 Parviz Roubeni New York, NY 10016 (212) 696-0080 TIBET RUG COMPANY (800) 325-RUGS (800-325-7847) 1460 Foothill Dr. FAX (212) 696-4248 Salt Lake City, UT 84108 E-mail: [email protected] (801) 582-3334 URL: www.renaissancecarpet.com FAX (801) 582-3501 Jan Soleimani, Pres. URL: www.tibetrugcompany.com Bergi Andonian, Sec’y Jeffrey D. Soleimani, V.P. Jim Webber, President Brian Mehl, Director of Sales ROMANI, INC. Tsultrim Lama, Mng. Partner 455 Barell Ave. Carlstadt, NJ 07072 TUFAN (800) 448-4244 10551 Miller Rd., Ste 200 (201) 392-0400 Dallas, TX 75238 FAX (201) 392-9782 (713) 988-7779 Cyrus Kashi, Pres. FAX (214) 377-9376 Saiyd Nagim, NP URL: t ufanrugs.com Ali Samadi, Sls Mngr. Fariborz Alavi, CEO Taghi Hojreh, Buyer Sina Sadri, COO SAFAVIEH 40 Harbor Park Drive North TUFENKIAN Port Washington, NY 11050 919 Third Ave., Ground Floor (516) 945-1900 New York, NY 10022 (212) 683-8399 (212) 475-2475 (888) SAFAVIEH FAX (212) 475-2629 FAX (516) 945-1938 E-mail: [email protected] E-mail: [email protected] www.Tufenkiancarpets.com URL: safavieh.com James Tufenkian, Pres. Ahmad Yaraghi, Pres. Eric Jacobson, C.F.O. Cyrus Yaraghi, V.P. Arash Yaraghi, V.P. Dairus Yaraghi, Treas. WOVEN CONCEPTS PO Box 234261 SAMAD Great Neck, NY 11023 419 Murray Hill Parkway (201) 617-7600 East Rutherford, NJ 07073 FAX (201) 617-7755 (201)372-0909 Behrooz Hakimian, Product Development FAX (201) 842-0077 Halleh Hakimian, Int’l Operations E-mail: [email protected] Jasmine Hakimian, Customer Relations URL: www.samad.com David Samad, Pres. URL: www.wovenconcepts.com Malcolm Samad, C.O.O. Rao Siriki, Exec. V.P. ZOLLANVARI, LTD 600 Meadowlands Parkway, Suite 130 SHALOM BROTHERS, INC. Secaucus, NJ 07094 284 Fifth Ave., Ground Floor (201) 330-3344 New York, NY 10001 FAX (201) 330-7728 (212) 695-3000 E-mail: [email protected] (800) 3-SHALOM FAX (212) 695-0022 URL: www.Zollanvariusa.com E-mail: [email protected] Reza Zollanvari, Pres. URL: www.shalombrothers.com Sanjay Purohit , CEO Nader Shalom, Pres. Fred Shalom, Exec. V.P. Rafi Amirian, V.P.
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