Spring 2010 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2 Inside this issue: President’s Pen……...... 1 President’s Pen Ardebil Carpet……...... 1 Pandora’s Box – by Michael J. Joseph Promotion Tip…...... 3 Industry Partners…...... 7 CRA Exam As in the myth of Pandora’s Box, which the priceless Registration form…...... 7 was actually a jar, mankind was punished i n g r e d i e n t AMU/ORRA by bringing despair, illness and other evils being the Educational Seminars...... 8 upon us, but the jar also contained Hope. integrity of Sometimes, especially with this economic the one who slowdown, business owners see the futility of sells it. So, be shoppers and their quest for more value for a sophisticated, ORRA lesser price as a nuisance, but we fail to see the patient and Board Members 2009 hope when the door is open again and there most of all diligent in order to secure your Michael Joseph, CRA is a challenge for us to take advantage of and client and their floor covering needs no matter PRESIDENT return to prosperity. how inexpensive it may be. Upgrading is Richard Amatulli, CRA accomplished in your ability to secure present VICE PRESIDENT I think our industry is turning the corner by needs of your client and future business will Mark Kambourian, CRA offering better values to the consumer and be well seeded in their mind that the rewards TREASURER having adjusted our cost of doing business in will be reaped in the future. Philip Menendian, CRA the new economy. We are seeing the fruits of SECRETARY / EDUCATION our labor starting to shine through. Customers, Enjoy the Spring season, stay focused and CHAIRMAN more than ever, are looking for more intimate close the lid on Pandora’s Box, for the future Robert Zakian relationships with those they are choosing to do holds Hope. PAST PRESIDENT business with. My father always told me about Allan Furman, CRA SENIOR ADVISOR Raymond Albed Sr., CRA MEMBERSHIP CHAIRMAN Ardebil Carpet Excerpt from Armen Babaian, CRA AMERICASMART LIASON “Rugs and Carpets from the Orient” Frank Eways, CRA LIFE MEMBER by The H.B. Claflin Co. New York 1923 Elizabeth Arnold EXECUTIVE DIRECTOR NEWSLETTER EDITOR An acquaintance dropped by the rug store with compliments to their customers. The old the other day and brought three treasures photographs are a wonderful depiction of the he decided to leave with us. They are three carpet weaving world in the early 20 century. monographs or small books, published I thoroughly enjoyed reading these booklets ORRA Inc. between 1905 and 1923. Two were titled “Rugs and thought I would share an excerpt from P.O. Box 71831 and Carpets from the Orient” and the other “Rugs and Carpets of the Orient.” Please Richmond, VA 23255 was titled “A Handbook of Oriental Rugs” I see more information on the website where Phone: (804) 270-3195 was able to locate one of the monographs on you can find a downloadable pdf of this Fax: (804) 270-3196 the website handweaving.net. It was published monograph. (Continued on page 2) [email protected] The H. B. Claflin Co., New York and given www.orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 (Continued on page 2)
Page 2 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2
(Continued from cover) The “Ardebil Carpet” Special thanks Sometimes called “The Holy Carpet” to Lissa Wyman and rugnews.com “The world’s most famous Oriental carpet, still in existence, is the “Ardebil”. A Persian masterpiece made in the year 1539 by the for their continuing support! weaver Maksoud for the Ardebil Mosque, in which for many years it was the Mosque carpet. It was acquired a generation ago by the Printing and postage of the ORRA Victoria and Albert Museum in South Kensington, London, where Newsletter compliments of rugnews.com it is now on exhibition. Its purchase prices was $12,500, but in view of the prices paid by collectors of rare Oriental in recent years it is doubtful whether $100,000. would by it today. (Keep in mind this is from 1913)
It represents the labor of the best part of the life of its creator, measures 341/2 ft by 17 ½ ft and contains 33,037,200 hand tied The VOICE of knots, (380 knots per square inch). the Area Rug The ground is a rich blue and is covered with the most intricate of old Persian floral designs. It has a central medallion in pale Industry. yellow with corners to match. There are three border stripes, on wide border with a narrow one on either side of it. The ground of the outer stripe is cream colored and that of the main stripe Subscribe to is a rich brown with round and elongated panels alternation and award-winning surrounded by a profusion of floral lines. Within these panels is RUG INSIDER found in Arabic the following inscription: magazine— “I have no refuge in the world other than my threshold; covering every My head has no protection other than this porchway; style, rug The work of the slave of the Holy Place, Maksoud construction of Kashan, in the year 942.” and country of origin This date corresponds to A.D. 1539. through its It must not be inferred from this unassuming inscription that entertaining Maksoud was as insignificant a person as his self-designation would mix of news suggest. His work on the “Ardebil Carpet” must have covered not and features. less than thirty consecutive years, and probably much more. No person of even ordinary station, much less a slave, would have been allowed to weave a carpet of such importance. Grandiloquence and Visit RugInsider.com 24/7 for up-to- humility are, from the view point of language alone, alike very the-minute industry reports, links, misleading in the East, and Maksoud’s modest rating of his station in life is not true according to our idea of slave hood. timely email updates and more.
The rug is beautiful in color and design, though of course, much faded with age and use.” SUBSCRIBE TODAY! www.ruginsider.com/subscribe Call (800) 411-6674
www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 Page 3 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2
Promotion Tip: The Remarkable Power of Thank You! by Wendy Maynard, Marketing Maven
An easy thing to forget in the midst of our frenzied lives is the simple act of saying “thank you.” Who has the time to slow down for such old-fashioned pleasantries? And yet, by incorporating a thank-you strategy into your marketing, I promise you’ll reap immense rewards.
You’ll stand out because it’s not something that other business owners are in the habit of doing. Extending age-old courtesies And, it will bolster word-of-mouth referrals. When someone now actually gives you an edge in the marketplace. It goes a has been appreciated and they hear of someone who needs long way toward cementing relationships with prospects and your services/products, guess whose company they will reinforcing customer loyalty. recommend? The power of saying “thank you” is a powerful, but simple One of the best ways to thank someone is a hand-written card. marketing tactic. Make it a habit and you will reap the rewards. Get into the habit of writing notes. Keep a stack by your desk and scribble notes to customers, vendors, leads, associates, and ACTION STEP: Are you in the habit of saying thank you? mentors. Once you get started thanking people, you will find No? Then go to the store today and pick up some cards. Make limitless opportunities. And guess what? People are tickled it a goal to send at least 1 card a day (yes, that’s 5 a week!). Not pink to receive a good, old-fashioned card. only is it part of effective marketing, but it’s a winning strategy that won’t let you down! Write a note that is sincere. Make sure you are expressing (c) 2006 Wendy Gray Maynard simple gratitude in your message, not a thinly disguised sales pitch. Don’t be afraid to be warm and personal. And in case you’re a chicken scratcher like me, don’t worry about the way ABOUT THE AUTHOR: Wendy Maynard, the your writing looks - scribble your note and send it anyway! Marketing Maven, publishes Maven Marketing Strategies, a weeklyarketing strategy ezine for business owners, freelancers, Timing counts! For the most part, express your appreciation and entrepreneurs. If you’re ready to skyrocket your sales, within a couple of days. easily attract customers, and have more fun, get your FREE TIPS now at www.gomarketingmaven.com/ezine_3.html Here are some different opportunities to thank people:
• A new client/customer PACIFIC • Existing client/customer who gives you a new project • Someone who makes a referral to your company COLLECTION • A peer who gives you helpful advice • As a follow-up after a meeting or phone call EXCEPTIONAL QUALITY * DISTINCTIVE DESIGNS • For a job well done by an employee, vendor or associate 7021 Mc Ewan Rd. • When someone shows you a kindness Lake Oswego, OR 97035 Ph: 503-598-0101 People like to feel appreciated and recognized. You’ll find that by thanking people, you will strengthen relationships. Your Fax: 503-598-0103 simple act of recognizing people will set you apart from your Fred Hazin competitors. It will reinforce your bond with your clients, Atlanta Showroom 4-A-2 associates, vendors, etc. By the way, don’t forget to thank www.pacificrugcollection.com employees - they like to be appreciated, as well! Page 4 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2
ORRA’s CRA Prep Course was well attended at the January 2010 Atlanta Area Rug Market
This past January at the Atlanta Area Rug Market, the Oriental Rug Retailers of America, Inc. sponsored a new Preparatory Course 101 for the Certified Oriental Rug Appraisal Exam. This new course was developed due to ORRA members’ requests and demands for more opportunities to become better educated concerning Oriental rugs and to help ORRA members fulfill their strong desire to become ORRA Certified Rug Appraisers. The course lasted most of the day on the last day of market and was very well attended. ORRA was delighted to have veteran and respected Oriental rug appraisers; Val Arbab, CRA, ISA, ASA and Frank S. Eways CRA, and Phil Menendian, CRA collaborated in teaching this course. The ORRA Board was also on hand to assist class participants with rug samples and questions. Appraisal technique was covered in the morning and Iranian rugs were a main focus during the afternoon of this course where pertinent rugs and rug samples were examined by the class. At one point participants in this class were given a mock exam in order to help them prepare for the upcoming CRA Exam in on July 17, 2010. Participants were also given a course evaluation survey at the end of the class in order to help ORRA prepare for future classes. ORRA also sponsored the “Walk the Market Your ad could be here. with Phil” where selected importers’ showrooms were visited for the latest innovations at the Rug Market. There was time for questions and answers at each of the selected showrooms. Be sure to come to Atlanta in July 15-18, 2010 for the Contact ORRA at 804-270-3195 International Area Rug Market and check out the latest innovations in rug production! Also, see AMU/ORRA Seminar and ORRA CRA Exam schedule on page 8-9. Make plans to attend today! or email at [email protected]
www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 Page 5 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2
Cool WebSiteS!
http://www.handweaving.net/ DAITEMDETAIL.aspx?ItemID=2811
For a downloadable pdf of Lawrence Winter’s http://www.teleduction.com/order/rugs.htm 1890 monograph titled “Rugs and Carpets from the Orient” presented with compliments of H. B. Remember the PBS series “Art Underfoot”? Order Claflin Co. This 111 page booklet complete with your favorite episode on line from the archives of this many photographs is a treasure of 19th century PBS show that ran from 1990-1994 on the wonders musings on the Oriental carpet. of the Oriental rug. Shows are currently available on VHS only.
This 42-episode series, showcasing the incredible history, form and function of Oriental rugs and textile arts, ran initially on PBS. John Kurtz, a nationally renowned Oriental rug dealer and historian, is a natural host for the series as it takes viewers across the United States and Europe. Viewers learn about the classical Oriental rug traditions including the Caucasian, Persian, Chinese, and Navajo, just to mention a few. John’s interesting observations and interviews with collectors and weavers from around the world combine with beautiful original examples leaving viewers anxiously awaiting the next episode.
http://www.handweaving.net/ To download pdfs of weaving, textiles and related topics. See excerpt on page 1.
Your ad could be here. Contact ORRA at 804-270-3195 or email at [email protected]
www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 Page 6 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2 INDUSTRY PARTNERS We salute you for the support you give ORRA Inc. The following is a list of ORRA Industry Partners. We encourage you to consider their products and services.
ALBA WHEELS UP EBISONS HAROUNIAN MEHDI DILMAGHANI & Co. RUG INSIDER MAGAZINE INTERNATIONAL, INC. IMPORTS 540 Central Park Ave. 4 Fortsalong Rd. Corporate Headquarters 44 East 32nd St., Ground Floor Scarsdale, NY 10583 Meredith, NH 03253 150-30 132nd Ave. New York, NY 10016 Ph: 914-472-1700 Ph: 603-279-4938 Jamaica, NY 11434 Ph: 212-686-4262 Fax: 914-472-5154 Fax: 603-279-4838 Ph: 718-276-3000 Fax: 212-779-4262 www.dimaghani.com Toll free: 1-800-411-6674 Fax: 718-712-1222 www.Ebisons.com www.ruginsider.com www.albawheesupinternational.com MCG - MERA CONSULTING [email protected] Echo Global Logistics GROUP AMADI CARPETS 600 West Chicago Ave. Suite 725 3 Duck Pond Lane, RUG NEWS.com 40 Park Ave. Suit 5 J 408 N Robertson Blvd. Chicago, Il 60654 Merrimack, NH 03054 Ph: 866-848-0334 Ph: 617-721-9232 New York, NY 10016 West Hollywood, CA 90084 Ph: 917-770-4303 Murtaza Ahmadi www.echo.com Fax: 603-882-4625 www.MCGroupUSA.com Fax: 212-300-2010 Ph: 310-659-5353 [email protected] [email protected] Fax: 310-652-0171 MATERIAL CONCEPTS www.amadicarpets.com ELIKO ANTIQUE & DECORATIVE RUGS 11621 Caroline Road SAMAD th Philadelphia, PA 19154-2116 AMICI IMPORTS 102 Madison Ave 4 Floor 419 Murray Hill Pkwy New York, NY 10016 800-372-3366 East Rutherford, NJ 07073 Corporate Office www.materialconcepts.com 24 Cokesbury Rd., Suite 13 Ph: 212-725-1885 Ph: 201-372-0909 Lebanon, NJ 08833 www.ElikoRugs.com NATURE’S LOOM Fax: 210-842-0077 Ph: 908-236-9050 [email protected] 29 E. 32nd Street www.samad.com Fax: 908-236-9080 EXPLORER AIR TRANS New York, NY 10016 [email protected] www.amiciimports.com 123 Pennsylvania Ave. Gate 5 Ph: 212-686-2002 South Kearny, NJ 07032 Fax: 212-213-8414 Shaper Productions Art Resources 1-877-888-3500 www.naturesloom.com 2228 Selby Ave. 1061 S. La Cienega Blvd. 973-589-6602 Los Angeles, CA 90064 Los Angeles, CA 90034 973-589-6627 New York International 800-345-5420 Ph: 323-658-9000 www.ExploreAir.com Carpet Show, LLC Fax: 310-475-4984 100 Park Plaza Dr. Suite 202 S 9022 Germantown Avenue www.orientalcarpets.com Secaucus, NJ 07094 JADE INDUSTIRES, INC. Philadelphia, PA 19118 Ph: 201-864-1111 101 W. Washington St. Ph: 215-248-0494 SOBCO International Ltd. Toll free: 800-818-9900 Conshohocken, PA 19428 Fax: 215-248-0496 1655 S. La Cienega Blvd. [email protected] Toll free: 1-888-784-7237 www.NYICS.com Los Angeles, CA 90035 www.artresources.us Fax: 610-828-1028 Ph: 310-770-9085 www.rugpads.com Fax: 310-860-0462 NOURISON RUG CORP ATIYEH INTERNATIONAL, LTD [email protected] www.RugIdea.com 5 Sampson Street P.O. Box 3040 Saddlebrook, NJ 07663 TIBET RUG COMPANY Newberg, OR 97132-5040 JAUNTY CO, INC. Ph: 201-368-6900 Toll free ph: 800-669-1905 13535 Figueroa St. Fax: 210-368-0739 1460 Foothill Drive Toll free fax: 800-729-7847 Los Angeles, CA 90057 Toll Free: 800-223-1110 Salt Lake City, UT 84108 www.atiyeh.com Ph: 213-413-3333 www.Nourison.com Ph: 801-582-3334 [email protected] Fax: 213-413-0828 Fax: 801-582-3501 www.tibetrugcompany.com [email protected] NO-MUV, Inc. CHAMAN ORIENTAL RUGS Marcella Fine Rugs 5801 Phillips Hwy WOVEN LEGENDS, Inc. 36 East 31st Street, 6th Floor # 600 Jacksonville, FLA 32216 New York, NY 10016 2910 Amwiler Court 4700 Wissahickon Ave. Suite 101 Atlanta, GA 30360 Ph: 904-730-3636 Philadelphia, PA 19144 Ph: 212-481-8191 Fax: 904-739-3093 Fax 212-725-5520 Ph:. 770-582-1800 ext. 234 Ph: 215-849-8344 Fax: 770-582-1807 Toll Free: 1-200-227-7237 Fax: 215-849-8354 www.nomuv.com DUE PROCESS STABLE www.marcellafinerugs.com www.wovenlegends.com TRADING CO. MEGERIAN BROTHERS ZOROUFY 264 RT. 537 East 262 Fifth Ave. PACIFIC COLLECTION 7021 McEwan Rd. 2140 W. Greenview Dr., Suite 5 Colts Neck, NJ 07722 New York, NW 10001 Middleton, WI 53562 Ph: 877-377-8288 ext.164 Ph: 212-684-7188 Lake Oswego, Oregon, 97035 Ph: 503-598-0101 Ph: 608-833-9026 Alt. ph: 516-446-6563 Fax: 212-684-8018 Fax: 608-833-8797 www.dpstc.com Toll Free: 1-877-634-3742 Fax: 503-598-0103 www.pacificrugcollection.com Toll free: 1-800-762-1525 www.megerianrugs.com Website: www.zoroufy.com
We would especially like to recognize our Platinum Level Sponsor for their unfailing and generous support of ORRA and its members. AMERICASMART ATLANTA 240 Peachtree Street N.W. Atlanta, GA 30303-1327 PLATINUM SPONSOR Ph: 404-220-2330 800-ATL-MART www.americasmart.com Page 7 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2
Would You Like To Take The ORRA 2010 Certified Rug Appraiser’s Exam?*
*The ORRA CRA Exam is open to current ORRA members only. CRA Exam Saturday July 17, 2010 on the 4th Floor, Rm 4-B-1 at the Atlanta International Area Rug Market Co-sponsored by ORRA in Atlanta, Georgia
Cost: New Members $50.00 (Check or charge accepted) Existing Members $85.00
Please send payment to: ORRA Headquarters P.O. Box 71831 SIGN UP NOW! Richmond , VA 23255
Saturday, July 17, 2010 12:30 - 1:00 pm: CRA Exam -Phil Menendian - “Tips for a Proper ORRA Appraisal” 1:00 - 4:00 pm: CRA Exam 4:00 –-5:00 p.m. Re-Certification Program - For current CRAs (No charge)
Once again, on Saturday July 17, 2010 at Atlanta’s AmericasMart, ORRA will present its Certified Oriental Rug Appraiser’s Exam. The test will consist of two parts; the first half is written and the second half is rug identification. No amount of last minute cramming can prepare a candidate for this exam. The knowledge and expertise must come from years of learning and hands on experience. In an effort to help our members, ORRA offers educational seminars on Friday July 16 beginning at 9 a.m.; a “Walk the Market” with Phil Menendian (scheduled for Friday July 16 at 3 pm); and a list of recommended reading. All current CRA’s have learned the hard way. There are no shortcuts!
The only way to know if you can pass is to take the exam! Pass or fail, you will benefit from taking it. This opportunity should not be missed! There will be a re-certification for current CRA’s at 4 p.m. ORRA recommends that current CRA’s re-certify every 5 years.
The exam is difficult but fair. You are tested on your technical and historical knowledge on hand knotted rugs. You are then asked to properly identify forty rugs that one might encounter in a typical appraisal. We include antique, semi-antique and new rugs, plus a ringer or two just to keep you on your toes. We hope to see you in July!
To Pre-Register: Fill out the form below and mail or fax it back to ORRA Headquarters. FAX: 804-270-3196 for more info Phone: 804-270-3195
NAME: ______
COMPANY:______
ADDRESS: ______
CITY: ______STATE _____ ZIP______PHONE: ______
TYPE OF CREDIT CARD: [VISA] [MC] [AM EX] [DISC] circle one
CARD NUMBER: ______
EXP. DATE: ______SIGNATURE:______
www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 Page 8 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2
AMU/ ORRA Educational Events and CRA Exam Schedule for July 2010 The Atlanta International Area Rug Market Thursday, July 15 - Sunday, July 18, 2010, Atlanta, GA AmericasMart University
Contact ORRA at 804-270-3195 or [email protected] to register for events or for more information. Also see www.orrainc.com
Thursday July 15, 2010 The Atlanta International Area Rug Market opens
Friday July 16, 2010 Certified Rug Specialist, is President of 9:00 a.m. Emmanuel’s Rug and Upholstery Cleaners, and a fourth-generation expert in cleaning, Conservation, Repair or Restoration? repair, and restoration. Emmanuel’s, which was founded by Thea’s great-grandfather in Presenter: Thea Sand. 1907, has been continuously family-owned Building (1) Floor 4, Rm 4-B-1. Peter Stone, and operated in Seattle, WA for over 100 in his classic Oriental Rug Repair (1981) years. writes: “Conservation is preserving an object Thea is an IICRC Senior Floor Covering with as little change to the object as possible. Inspector, expert witness, appraiser and The goal is to prevent further damage or floor covering consultant since 1995. deterioration. Restoration is an attempt She is currently President of the Carpet to return an object to its original or first Cleaners Institute of the Northwest condition.” A lively and timely discussion and a board member of the National about what’s realistic and best practice versus Institute of Rug Cleaners (NIRC) and client expectations and cost. Before and after a member of the Seattle Textile and Rug photos and samples to see. Attendees are Society. She has facilitated technical writing encouraged to bring pictures and pieces to in inspector certification classes at the share. Academy of Textiles and Flooring in Whittier Thea Sand, a Restoration Industry Association CA and teaches Oriental rug repair.
Friday July 16, 2010 Rich Amatulli is the Managing/Member 10:00 a.m. of Amatulli & Sons, LLC a collection and evolution of three companies Turamco, Inc., Modern Renaissance in Turkish Rug Classics of Ridgefield, Inc, and Amatulli Weaving and Appraising: Modern vs. Old Imports, Inc, originally founded in 1968. vs. Antique Rugs from Different Countries. He is a retired Colonel from the US Army, Middle East Specialist for 28 years, former Presenter: Richard Amatulli, CRA. professor of ME Area studies and Earth Building (1) Floor 4, Rm 4-B-1. Rich will Sciences at USMA and U. of I. He has discuss the modern renaissance in Turkish lectured and written extensively on rug rug weaving from the 2nd half of the 20th weaving as an industry while establishing Century to the present and how similar manufacturing, importing and retailing of productions in other countries evolved Oriental rugs both abroad and in the US. during the same period. He will also address He is currently Vice President of ORRA, the appraising difficulties inherent in a Certified Rug Appraiser and member of modern versus old versus antique rugs from ORRA’s Education Committee. the different countries.
www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 Page 9 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2
Friday July 16, 2010 11:00 a.m. Pacific Collection - Re-creating Antique Rug Designs Produced in Afghanistan. Presenter: Fred Hazin owner of Pacific Collection. Building (1) Floor 4, Rm 4-B-1. Learn about this rug weaving production from sheep to carpet in the rugged regions of Hazara and Turkmen, Afghanistan. Fred Hazin, an antique rug dealer and collector for over 15 years, started an antique rug business in 1991 and starting manufacturing new vegetable dye rugs in 1997 in Peshawar, Pakistan, moving the production to Afghanistan in 2002. Pacific Collection was created in 1998. He had a vision of producing beautiful high-end rugs by re-creating antique rug designs that he loved. Fred has been able to produce these carpets with perfect color combinations using the highest quality wool. He won the Magnificent Carpet Award at the Atlanta International Area Rug Show in 2002. This award is recognized as the area rug industry’s most coveted award. Pacific Collection is based in Portland, OR and in Secaucus, NJ in the ORICA building. Pacific Collection has a showroom here at AmericasMart Atlanta in Building 1, 4th Floor, Rm 4-A-2.
Friday July 16 3:00 p.m. Walk the Market with Phil Presenter: Phil Menendian, CRA Building (1) Floor 4, meet in front of Rm 4-B-1 for the tour A guided tour through select Market showrooms led by ORRA’s Education Chairman Phil Menendian. This is a fun and informative tour that’s a great opportunity to learn about new innovations in today’s market.
Saturday, July 17 12:30 p.m. ORRA Certified Rug Appraiser’s Exam*-ORRA Tips on Proper Rug Appraisal Techniques Presenter: Phil Menendian, CRA * Open to ORRA members only Building (1) Floor 4, Rm 4-B-1.
Saturday, July 17 1:00 p.m. ORRA Certified Rug Appraiser’s Exam* Phil Menendian Education Chairman of ORRA will administer this exam. Building (1) Floor 4, Rm 4-B-1.* Open to ORRA members only. This certification is generally accepted by the U.S. banking and court systems as well as the U.S. Customs Dept., the I.R.S. and major insurance companies. Members will be tested on historical and technical knowledge of hand-knotted rugs as well as proper identification of 40 Oriental rugs onsite. For more information see www.orrainc.com or call ORRA at 804-270-3195.
Saturday, July 17 4:00 p.m. Oriental Rug Review - CRA Re-Certification* Immediately following the CRA Exam Building (1) Floor 4, Rm 4-B-1 Discussion and examination of Oriental rugs for re-certification of the CRA. *Current ORRA CRA’s should re-certify every 5 years. www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 Page 10 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2 Icon Honors Call for Entries Sponsored by Gift and Home Trade Now Live on New Website Association, HFN, AmericasMart
WHAT: WHEN: The winners will be notified in The ICON Honors national call for advance and officially announced and honored at entries is now open with submission the ICON Honors celebration on Saturday, July invited in three categories: 17, 2010, in conjunction with the July Atlanta Innovation (for technology applications International Gift & Home Furnishings and Atlanta to achieve market share, product design, International Area Rug Markets. packaging design and sustainability and branding) CONTACTS: Contribution (for independent retail Tara King Mike Turnbull community trailblazer impact/influence, cause- Senior Manager Senior Vice President related product impact/influence and industry- Media Relations Marketing building impact/influence and community 404.220.2384 404.220.2101 betterment/improvement achievements) [email protected] [email protected] Achievement (for top newcomer recognition, individual professional accomplishment, collective business accomplishment and life accomplishment) Competition for the Honors will be by individual submission in the Innovation and Contribution categories, and by independent nomination in the Achievement category— premiering Saturday, July 17, 2010 with the potential for up to 27 awards ® conferred. During The Atlanta International Gift & Home Furnishings Market To purchase ICON Honors ticket(s), please complete and sign the form below. WHO: $75 per ticket/$50 for Gift & Home Trade Association Members Members of the home and gift Cardholder Name: ______industry are eligible as: Card Billing Address: ______
• Retailers City: ______State: ______Zip Code: ______• Manufacturers • Sales Agencies • Service Providers /Affiliates Card Type: Visa MasterCard Check here if this is also a corporate card
HOW: Card Number ______- ______- ______- ______For complete details on the awards and instructions on how to submit, visit the Expiration Date: ______/______Security Code: ______(3-4 digit code) new ICON Honors website: Quantity of Tickets: ______Amount to be charged: $ ______.___ www.americasmarticonhonors.com.
______All entries must be sent in via mail. Cardholder’s Signature Date
______Name (Printed) Title DEADLINE: I, the cardholder, authorize the amount specified above to be charged to my credit card. I understand this amount is non-refundable and non-transferable even in the event of my cancellation. No exceptions. Furthermore, I, the Submissions will be accepted now cardholder, agree this payment is made pursuant to and I agree to be bound by the agreement on file. through Friday, May 14, 2010.
Please print, sign, and fax to 678-686-5306, Attn: ICON Honors
For event details, please visit http://www.americasmarticonhonors.com/.For event details, please visit http://www.americasmarticonhonors.com/ For additional. For additional information, information, please contact please contact Briana Collins at 404-220-2382,Briana Collins [email protected] at 404-220-2382, [email protected]. Page 11 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2
Make Your Reservations Now! Hotel Reservation Forms for ORRA Members.
ORIENTAL RUG RETAILERS OF AMERICA P.O. BOX 71831 RICHMOND, VA 23255 PH: 804-270-3195 FAX: 804-270-3196
ATLANTA INTERNATIONAL AREA RUG MARKET JULY 15-18, 2010
AMERICASMART ATLANTA, GEORGIA
MARKET DATES:
THURSDAY JULY 15 THRU SUNDAY JULY 18, 2010
ORRA HAS SECURED A BLOCK OF ROOMS FOR THIS MARKET
THE FOLLOWING HOTELS:
*WESTIN PEACHTREE AND *RITZ CARLTON HOTEL, DOWNTOWN ATLANTA *OTHERS MAY BE AVAILABLE BY REQUEST
************************************************
THE CUT- OFF DATE FOR RESERVING A ROOM IS May 5th, 2010*
*THE ATLANTA INTERNATIONAL AREA RUG MARKET OVERLAPS WITH THE ATLANTA HOME FURNISHINGS MARKET AND GIFT MARKET. ROOMS ARE LIMITED AND FILL QUICKLY PLEASE RESERVE YOURS NOW! **ORRA BLOCK OF ROOMS RELEASED MAY 5 TH. PLEASE MAKE YOUR RESERVATION BEFORE THIS DATE. PLEASE FAX ROOM RESERVATIONS TO: ORRA FAX # 1-804-270-3196
FOR MORE INFORMATION CONTACT: ELIZABETH ARNOLD ORRA’S EXECUTIVE DIRECTOR 804-270-3195 OFFICE 804-814-9632 CELL www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 Th e Offi cial Publication of the Oriental Rug Retailers of America, Inc. Volume 40 Issue 2
Inside this issue:
Market Update...... 1 Summer Market Special Edition Stonestreet...... 2 EXTRA! ORIA Silent Auction...... 3 Industry Partners...... 6 READ ALL ABOUT IT! ORRA Seminars...... 6-7 Welcome New Members...... Center Pullout EXTRA! Atlanta July Market Update ORRA’s Board Members 2008
Th e Atlanta nternationalI Area Rug Market R , VA 23255 VA , Robert Zakian
ICHMOND PRESIDENT
P.O. B P.O. 71831 Presented by AmericasMart® & co-sponsored by ORRA OX
ORRA, I ORRA, . NC Michael Joseph, CRA VICE PRESIDENT What do you get when you attend the International Area Rug Show in Atlanta ?
Mark Kambourian, CRA You Get… TREASURER • …a chance to preview a mind boggling array of • …a mini-vacation, rejuvenation, education carpets refl ecting the latest trends, traditional, and and inspiration! Mark Keshishian, CRA • ...to take a personal tour of some of the most PAST PRESIDENT- WEBMASTER some of the most beautiful antique r ugs available in the market today! interesting and innovative showrooms at the market Philip Menendian, CRA • …a chance to celebrate achievement, and during the “Walk the Market with Phil”. Led by SECRETARY / EDUCATION Phil Menendian, ORRA’s Education Chairman! CHAIRMAN honor your fellow outstanding retailers at the Retailer Of the Year Awards held a the fabulous Stop by at 3 p.m. sharp on Sunday July 13. Meet THE THRILL OF IT ALL! THE ATLANTA INTERNATIONAL Allan Furman, CRA Oceans Ballroom in the Georgian in Building 1, on 4 th Fl., in front of room 4-B-1. SENIOR ADVISOR Aquarium. Enjoy a casino themed Sign in at the ORRA table. © • …to have more shopping gala night with great giveaways! AREA RUG MARKET Raymond Albed Sr., CRA convenience than ever in the coolest MEMBERSHIP CHAIRMAN • …to learn more about Oriental r ugs at the ORRA Educational of interiors! • …to experience service above and Co-Sponsored by ORRA Armen Babaian, CRA Seminars! AMERICASMART LIASON • …to have a chance that only beyond what you expect ! • ..to shop ‘til you drop! comes only once a year. As an Frank Eways, CRA • ….to bid on 20 to 30 beautiful LIFE MEMBER ORRA member, you get to take JULY 13-16, 2008 the Cer tifi ed Rug Appraiser’s Oriental r ugs to benefi t the ORIA Elizabeth Arnold Exam and test your knowledge and Charitable Fund For Children. EXECUTIVE DIRECTOR exper tise of Oriental r ugs! Sponsored by AmericasMar t and • …to see how healthy ORIA. Rugs donated by members See you there! competition combined with of the Oriental Rug Impor ters AmericasMar t’s commitment Association. Building 1, 4th Fl., Rm 4-B-1. See page 3 for more details! ORRA Inc. to provide you with an outstanding market has Confi r m your attendance today! catapulted the r ug industry forward in last decade, Place a bid, help a kid! P.O. Box 71831 with creative innovations in style, material content, • …to have an oppor tunity to visit with old Visit AmericasMar t.com or Call 800-ATL-MART Richmond, VA 23255 and design! friends and make ne w ones. Form bonds with those Phone: (804) 270-3195 • …to visit the nation’s largest single collection who can tr uly relate to you and your profession. of home furnishings product which includes over Network, brainstorm and get a head star t on Fax: (804) 270-3196 88 r ug vendors, all under one roof ! 2009! MAKE IT HAPPEN! (Continued on page 3) www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196