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Rugs and Carpets from the Orient” Frank Eways, CRA LIFE MEMBER by the H.B

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Rugs and Carpets from the Orient” Frank Eways, CRA LIFE MEMBER by the H.B Spring 2010 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2 Inside this issue: President’s Pen…….................. 1 President’s Pen Ardebil Carpet……................. 1 Pandora’s Box – by Michael J. Joseph Promotion Tip…...................... 3 Industry Partners…............... 7 CRA Exam As in the myth of Pandora’s Box, which the priceless Registration form…............... 7 was actually a jar, mankind was punished i n g r e d i e n t AMU/ORRA by bringing despair, illness and other evils being the Educational Seminars............... 8 upon us, but the jar also contained Hope. integrity of Sometimes, especially with this economic the one who slowdown, business owners see the futility of sells it. So, be shoppers and their quest for more value for a sophisticated, ORRA lesser price as a nuisance, but we fail to see the patient and Board Members 2009 hope when the door is open again and there most of all diligent in order to secure your Michael Joseph, CRA is a challenge for us to take advantage of and client and their floor covering needs no matter PRESIDENT return to prosperity. how inexpensive it may be. Upgrading is Richard Amatulli, CRA accomplished in your ability to secure present VICE PRESIDENT I think our industry is turning the corner by needs of your client and future business will Mark Kambourian, CRA offering better values to the consumer and be well seeded in their mind that the rewards TREASURER having adjusted our cost of doing business in will be reaped in the future. Philip Menendian, CRA the new economy. We are seeing the fruits of SECRETARY / EDUCATION our labor starting to shine through. Customers, Enjoy the Spring season, stay focused and CHAIRMAN more than ever, are looking for more intimate close the lid on Pandora’s Box, for the future Robert Zakian relationships with those they are choosing to do holds Hope. PAST PRESIDENT business with. My father always told me about Allan Furman, CRA SENIOR ADVISOR Raymond Albed Sr., CRA MEMBERSHIP CHAIRMAN Ardebil Carpet Excerpt from Armen Babaian, CRA AMERICASMART LIASON “Rugs and Carpets from the Orient” Frank Eways, CRA LIFE MEMBER by The H.B. Claflin Co. New York 1923 Elizabeth Arnold EXECUTIVE DIRECTOR NEWSLETTER EDITOR An acquaintance dropped by the rug store with compliments to their customers. The old the other day and brought three treasures photographs are a wonderful depiction of the he decided to leave with us. They are three carpet weaving world in the early 20 century. monographs or small books, published I thoroughly enjoyed reading these booklets ORRA Inc. between 1905 and 1923. Two were titled “Rugs and thought I would share an excerpt from P.O. Box 71831 and Carpets from the Orient” and the other “Rugs and Carpets of the Orient.” Please Richmond, VA 23255 was titled “A Handbook of Oriental Rugs” I see more information on the website where Phone: (804) 270-3195 was able to locate one of the monographs on you can find a downloadable pdf of this Fax: (804) 270-3196 the website handweaving.net. It was published monograph. (Continued on page 2) [email protected] The H. B. Claflin Co., New York and given www.orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 (Continued on page 2) Page 2 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2 (Continued from cover) The “Ardebil Carpet” Special thanks Sometimes called “The Holy Carpet” to Lissa Wyman and rugnews.com “The world’s most famous Oriental carpet, still in existence, is the “Ardebil”. A Persian masterpiece made in the year 1539 by the for their continuing support! weaver Maksoud for the Ardebil Mosque, in which for many years it was the Mosque carpet. It was acquired a generation ago by the Printing and postage of the ORRA Victoria and Albert Museum in South Kensington, London, where Newsletter compliments of rugnews.com it is now on exhibition. Its purchase prices was $12,500, but in view of the prices paid by collectors of rare Oriental in recent years it is doubtful whether $100,000. would by it today. (Keep in mind this is from 1913) It represents the labor of the best part of the life of its creator, measures 341/2 ft by 17 ½ ft and contains 33,037,200 hand tied The VOICE of knots, (380 knots per square inch). the Area Rug The ground is a rich blue and is covered with the most intricate of old Persian floral designs. It has a central medallion in pale Industry. yellow with corners to match. There are three border stripes, on wide border with a narrow one on either side of it. The ground of the outer stripe is cream colored and that of the main stripe Subscribe to is a rich brown with round and elongated panels alternation and award-winning surrounded by a profusion of floral lines. Within these panels is RUG INSIDER found in Arabic the following inscription: magazine— “I have no refuge in the world other than my threshold; covering every My head has no protection other than this porchway; style, rug The work of the slave of the Holy Place, Maksoud construction of Kashan, in the year 942.” and country of origin This date corresponds to A.D. 1539. through its It must not be inferred from this unassuming inscription that entertaining Maksoud was as insignificant a person as his self-designation would mix of news suggest. His work on the “Ardebil Carpet” must have covered not and features. less than thirty consecutive years, and probably much more. No person of even ordinary station, much less a slave, would have been allowed to weave a carpet of such importance. Grandiloquence and Visit RugInsider.com 24/7 for up-to- humility are, from the view point of language alone, alike very the-minute industry reports, links, misleading in the East, and Maksoud’s modest rating of his station in life is not true according to our idea of slave hood. timely email updates and more. The rug is beautiful in color and design, though of course, much faded with age and use.” SUBSCRIBE TODAY! www.ruginsider.com/subscribe Call (800) 411-6674 www. orrainc.com • ORRA Inc. P.O. Box 71831 Richmond, VA 23255 • 804-270-3195 • Fax - 804-270-3196 Page 3 The Official Publication of the Oriental Rug Retailers of America, Inc. Volume 41 Issue 2 Promotion Tip: The Remarkable Power of Thank You! by Wendy Maynard, Marketing Maven An easy thing to forget in the midst of our frenzied lives is the simple act of saying “thank you.” Who has the time to slow down for such old-fashioned pleasantries? And yet, by incorporating a thank-you strategy into your marketing, I promise you’ll reap immense rewards. You’ll stand out because it’s not something that other business owners are in the habit of doing. Extending age-old courtesies And, it will bolster word-of-mouth referrals. When someone now actually gives you an edge in the marketplace. It goes a has been appreciated and they hear of someone who needs long way toward cementing relationships with prospects and your services/products, guess whose company they will reinforcing customer loyalty. recommend? The power of saying “thank you” is a powerful, but simple One of the best ways to thank someone is a hand-written card. marketing tactic. Make it a habit and you will reap the rewards. Get into the habit of writing notes. Keep a stack by your desk and scribble notes to customers, vendors, leads, associates, and ACTION STEP: Are you in the habit of saying thank you? mentors. Once you get started thanking people, you will find No? Then go to the store today and pick up some cards. Make limitless opportunities. And guess what? People are tickled it a goal to send at least 1 card a day (yes, that’s 5 a week!). Not pink to receive a good, old-fashioned card. only is it part of effective marketing, but it’s a winning strategy that won’t let you down! Write a note that is sincere. Make sure you are expressing (c) 2006 Wendy Gray Maynard simple gratitude in your message, not a thinly disguised sales pitch. Don’t be afraid to be warm and personal. And in case you’re a chicken scratcher like me, don’t worry about the way ABOUT THE AUTHOR: Wendy Maynard, the your writing looks - scribble your note and send it anyway! Marketing Maven, publishes Maven Marketing Strategies, a weeklyarketing strategy ezine for business owners, freelancers, Timing counts! For the most part, express your appreciation and entrepreneurs. If you’re ready to skyrocket your sales, within a couple of days. easily attract customers, and have more fun, get your FREE TIPS now at www.gomarketingmaven.com/ezine_3.html Here are some different opportunities to thank people: • A new client/customer PACIFIC • Existing client/customer who gives you a new project • Someone who makes a referral to your company COLLECTION • A peer who gives you helpful advice • As a follow-up after a meeting or phone call EXCEPTIONAL QUALITY * DISTINCTIVE DESIGNS • For a job well done by an employee, vendor or associate 7021 MC EWAN RD. • When someone shows you a kindness LAKE OSWEGO, OR 97035 PH: 503-598-0101 People like to feel appreciated and recognized. You’ll find that by thanking people, you will strengthen relationships. Your FAX: 503-598-0103 simple act of recognizing people will set you apart from your FRED HAZIN competitors.
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