Cover 24/9/10 4:25 pm Page 1
SERVING THE SPORTS TRADE IN THE UK AND ROI
Sports £3.50 OCTOBER 2010 Insight THE OFFICIAL PUBLICATION OF THE FEDERATION OF SPORTS AND PLAY ASSOCIATIONS
SPEEDO, THE WORLD’S LEADING SWIM BRAND UNVEILS INNOVATIVE COLLECTION FOR 2011
www.speedo.co.uk Turn to page 7 INSIDE THIS ISSUE
ONLINE AND COMPRESSION ROAD TO RECOVERY? IN SEASON IN-STORE SALES CLOTHING READ THE NPD GROUP'S FOCUS ON RUGBY, CRICKET, WHY INTEGRATION IS THE SPORT SECTOR ENJOYING POST-RECESSION REPORT FOOTBALL AND SWIMMING PIVOTAL TO SUCCESS RECORD BREAKING GROWTH Diamond:Layout 1 29/9/10 09:15 Page 1
THE PROFESSIONALS BRAND
CATALOGUE AVAILABLE Customers old and new e-mail us at [email protected] QUOTING SPORTS INSIGHT/CURBS TO RECEIVE A LIST OF SPECIAL OFFERS
www.diamondfootball.com
Harrows:Layout 1 25/8/10 11:08 Page 1 Jansport:Layout 1 29/9/10 09:25 Page 1 Contents 24/9/10 2:31 pm Page 2
IN THIS ISSUE Contents 10.10 E-CATALOGUES & BROCHURES To view the latest trade e-catalogues ABC Certification SportsInsight and brochures, working with visit www.sports- Sports Insight has a current ABC insight.co.uk. certified circulation of 5,503 (audit period July 1, 2009-June 30, 2010). The Audit Bureau of ONLINE COMPETITIONS Circulations (ABC) is an independent audit watchdog For more details on the latest Sports Insight that verifies magazines’ circulation figures, providing online competition visit www.sports- accurate and comparable data for advertisers. insight.co.uk and click on the competition tab ABC Certification demonstrates a media owner’s for your chance to win. integrity, in their willingness to be audited and to conform to industry standards. WEEKLY E-NEWSLETTER Are you missing out on the latest industry news? Then subscribe to the FREE 62 E-TAILING Sports Insight newsletter. Simply go to COVER STORIES www.sports- 8 ROAD TO RECOVERY? WordPress is one of the most advanced insight.co.uk and Read the NPD Group’s post-recession report blogging platforms available click on the newsletter tab. 28 ONLINE AND IN-STORE SALES 66 UNDER THE COUNTER Why integration is pivotal to success A sideways look at the world WWW.SPORTS-INSIGHT.CO.UK of independent retailing 36 COMPRESSION CLOTHING The sport’s sector enjoying IN SEASON record breaking growth 46 RUGBY 52 FOOTBALL REGULARS 54 CRICKET 10 NEWS 57 INDOOR SPORTS Latest headlines, key dates and events 58 SWIMMING 14 KIT STOP Essential stock for your shop FEATURES 19 ALL EYES ON 18 FOCUS ON… IRELAND The Reusch goalkeeping range STAG is planning to replicate the success of its UK buying 23 TALKING SHOP show in Tullamore Frankie Marshall of Frankie Sports in 32 MY SPORTING LIFE Wicklow, Republic of Ireland Tony James meets Ron Hill, a running legend in every sense 24 MOVERS & SHAKERS of the word Nathan Hill, JanSport’s UK and ROI country manager 40 WHAT PRICE SUCCESS? 26 FSPA FOCUS Lauren Fox looks at some of The latest news from the Federation the investment initiatives of Sports and Play Associations taking place in the sports industry
Editor: Jeff James. Tel: 01273 748675 Group Editor: Ted Rowe All contents © Maze Media (2000) Limited. The views expressed in this Email: [email protected] Publisher: Matthew Tudor magazine are not necessarily those of the publisher. Every effort is made to Assistant Editor: Catherine Eade Art Director: Jim Philp ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication and details given are believed to be Sub Editor: John Bensalhia Tel: 01206 508601 accurate at the time of going to press. However, no responsibility or liability Advertising Manager: Keith Marshall Email: [email protected] whatsoever can be accepted for any consequence or repercussion of Tel: 01206 505947 Designer: Chris Ashworth responding to any information or advice given or inferred. No part of this Email: [email protected] Advertisement Art Director: Lee Beecroft publication may be copied, broadcast, interpreted, or stored, in any form, for Fax: 01206 500243. Reproduction: Ace Pre-Press. Tel: 01206 797541 any purpose, without the written permission of the publisher. Advertising Sales Accounts: 01206 505907 ABC certified circulation: 5,503 21-23 Phoenix Court, Hawkins Rd, Colchester, Essex CO2 8JY Published by Maze Media (2000) Ltd, 21-23 Phoenix Court, (audit period July 1, 2009 to June 30, 2010) Group Advertising Manager: Sam Reubin Hawkins Rd, Colchester, Essex CO2 8JY UK/ROW SUBSCRIPTION: £25 for one year (10 issues)
06 SPORTS INSIGHT Speedo:Layout 1 29/9/10 09:23 Page 1
HAS SWIMMING COVERED The world’s leading swimwear brand unveils its widest ever product range for 2011. The new range is divided into separate Collections – with each relevant to a specific swimming market sector. Each Collection includes swimwear, accessories and equipment.
Speedo’s 2011 Collections are Competitive, Swimfitness, Health & Wellbeing, Play & Fun, Learn To Swim and Training Aids – together providing a truly comprehensive proposition for the swimming market. This proposition is founded on Speedo’s 82 year swimwear heritage, credibility and expertise; it’s renowned emphasis on R&D, and its ability to combine cutting edge technology and innovative design together with up to the minute style.
The Competitive Collection Learn To Swim Speedo is unparalleled Speedo’s new look Learn To Swim Collection features the when it comes to introduction of a new Speedo Sea Squad – bright and colourful providing top class characters that make learning to swim more fun than ever. performance swimwear, The Collection boasts a variety of swimwear and equipment, and this pedigree is divided into a 3 Stage swim reflected by the development programme that Competition range. encourages children to progress The Collection is and gain water confidence. highlighted by the In addition to swimwear there’s phenomenal, hi-tech, high a swim seat, Aqua nappy, float performance LZR Racer suits, swim vests, dive tools, suit, which is available at goggles and the innovative three levels to suit the Mini Kick. The Collection also standard at which the includes sun protection wearer competes – swimwear and a range of COMP, PRO and ELITE. colourful junior footwear.
The Swimfitness Collection The Play & Fun Collection Swimming as part of a fitness routine is With a rich history of producing stylish becoming increasingly popular, and this yet functional beachwear, Speedo’s Collection provides the perfect range of Beach Sports Collection has taken swimwear for the fitness swimmer. inspiration from the company’s Functional and sporty, the range is available heritage on the beach to deliver a in a variety of different colourways, and bright, retro inspired range of bikinis, features essential sport silhouettes. tankinis and one-pieces that are cool Key products in the range include the yet multi-functional whether being women’s Superiority Muscleback suit active or just relaxing on the beach. and the Aquashort for men. Both The Collection includes the swim products are constructed from Speedo’s dress, new for S12011 and a fun exclusive Endurance+ fabric. Resistant alternative to the swimsuit or bikini. to snagging and 100% Complete the look by accessorising chlorine resistant, Endurance+ keeps its with beach products including Bondi shape and colour for a longer life, yet still Beach flip-flops and the Speedo offers high level of performance. Aquashot underwater camera.
The Health & Wellbeing Collection Training Aids Speedo has created an extensive range Health and Wellbeing Speedo Training Aids offer a complete solution swimwear. Included is the Aqua Active range, for swimmers of all abilities who are looking to combining both classic and new silhouettes improve their health and fitness, technique or with the latest sports technology, making it performance in water. the perfect choice for water-based exercise. Developed using the latest technology and The range features swimsuits and tankinis. materials and introduces the Speedo Data The luxurious Speedo Sculpture range Centre, featuring an anatomical diagram includes for the first time, a cup-sized bikini detailing the key muscles exercised when offering the confidence of a one-piece using the product. In addition, a simple rating swimsuit in a two-piece. New swimwear system ranks the performance of each product styles now also feature multi-way straps in the key areas of Strength, that allow the suit to be worn in a variety of Endurance, Technique and Calorie Burning different styles. allows swimmers to select products that enable For guys, Xpress Dry Watershorts are de- them to achieve their own identified goals. signed to perform better in the pool, and feature a revolutionary new fabric, Speedo Speedo Training Aids are tested by our top Xpress Dry, which dries faster and feels athletes and are the perfect accessory for lighter than a regular short. any swimmer
For more information please contact [email protected] NPD 24/9/10 3:12 pm Page 1
INDUSTRY OVERVIEW
Post-recession report The NPD Group reveals how far different sectors of the sports market are from recovery Football fans won’t be surprised to learn ! " that the word vuvuzela has made its # way into the Oxford English Dictionary. $ % As well as the World Cup in South Africa, the financial crisis and the Complex internet have had a major influence on & the changes made to the latest edition of the dictionary, released last August. ' ( # R $ & & *+ , #- G . / 0 *+ 1 & & & " ! G 2 & 3 *+ 2 # & G 4 & $
08 SPORTS INSIGHT NPD 24/9/10 3:14 pm Page 2
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Retail > R & & & Internet sales represent 15 per cent of sports footwear and apparel sales in 2010
www.sports-insight.co.uk 09 News j 1/10/10 11:19 Page 3
ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Send your news stories to the Sports Insight news desk at WHAT’S NEWS [email protected] or call 01273 748675 SNOW+ROCK BUYS RUNNERS NEED Snow+Rock has bought the seven-store London retailer Runners Need for an undisclosed sum. “Runners Need is a fantastic specialist running business that has been providing the best products and advice to London’s runners for nearly three decades,” says Dion Taylor, managing director of Snow+Rock, who recently led a management buyout of the company backed by private equity firm LGV Capital. “The brand has a great reputation and is a perfect strategic fit to join forces with both the Snow+Rock and CycleSurgery brands. We look forward to introducing the Runners Need brand to a UK-wide audience through our existing Snow+Rock superstores and new locations of specific cycle and running stores. “Runners Need is completely aligned with Snow+Rock’s and CycleSurgery’s strategy of being the best specialist retailer in each of our niche areas.” Des Austin, owner of Runners Need since 1988, says: “Having decided to sell the business, I am delighted to have found the perfect buyer. I know that the new owner will maintain the high standards of service and expertise that our staff have given to runners over the last 28 years. “Runners Need is firmly established as the leading specialist running retailer in London and I am confident that Snow+Rock will take the company to a completely new level with a national presence. We have already built an excellent relationship through our five shared premises with CycleSurgery, and the prospect now of some sites offering high quality service for the outdoor, cycling and running market all under one roof is an exciting one for both customers and staff.” Snow+Rock has 20 stores in the UK and Ireland. It acquired specialist cycle retail chain CycleSurgery in 2007. ADIDAS MAKES SUSTAINABILITY INDEX adidas has been selected to join the Dow Jones Sustainability Indexes for the 11th year running. The index tracks the performance of the leading sustainability driven companies worldwide. In the category ‘Clothing, Accessories and Footwear’ adidas was rated as industry leader in sustainability issues and corporate responsibility for the eighth time in a row. The annual DJSI review is based on analysis of corporate economic, environmental and social performance, and assesses issues such as corporate governance, risk management, branding, climate change mitigation, supply chain standards and labour practices.
10 SPORTS INSIGHT News j 1/10/10 11:19 Page 4
“You’ve got to start somewhere.” John Hartson explains why he desperately wants the Wales job.
MEMBERS TO PROFIT FROM INTERSPORT ECOMMERCE SALES Intersport members will receive a cut of the profits from the company’s ecommerce venture, launched in September. Powered by ecommerce specialist The Hut Group, the online store sells products for football, cricket, running, rugby and racquet sports from the likes of Nike, adidas, Speedo, Wilson, Umbro and Asics. Barry Mellis: “The Hut will share net profits “It reflects with Intersport, which will then be our appetite distributed to members,” Barry for growth” Mellis, Intersport’s general manager, confirmed. “This means they will benefit from the increased exposure and awareness of the Intersport brand and receive a financial reward.” While no financial forecasts for the website were available, Intersport says it’s aiming to increase site visitors to 7.5million annually. “This arrangement will allows us to go further in breaking the vice-like grip the giant dot-com players have on the market and which, through greater competition, will be to the ultimate benefit of our own community and all consumers,” says Mellis. “It reflects our appetite for growth and underpins our strategy to develop a higher awareness of the Intersport brand and increase our market share.” Mellis went on to say that reaction from Intersport members to the new site has been mixed: “There has been some wariness to retailing online and how it will present Intersport, pricing and discounting, and which categories will be focused on. Others have seen it as a great opportunity in an area where we do not have the expertise to operate at the level an experienced e-tailer like The Hut can. “We are working very closely with The Hut to ensure the brand is presented correctly in every way. The products are not price or discount driven, but offer within each sports category a spectrum of products from entry level to premium brand ‘stars’.” One Intersport retailer said he was pleased Intersport has joined forces with The Hut Group. Adrian Pointer of Simply Sports told Sports Insight: “Their experience and resources, combined with the Intersport brand, are sure to lead to an extremely positive presence on the web.” Intersport UK has also launched a reward club card scheme as part of its wider customer relations strategy. Managed in partnership with Oxford Retail Data, a customer loyalty programme specialist, Intersport UK says the scheme is designed to help members develop a closer relationship with customers and stimulate sales through increased promotional activity. The club card can be tailored to members’ local marketing and promotional needs, and also has the facility to link to national campaigns and promotions. It will run in conjunction with Intersport’s new quarterly brochures, which will launch in spring 2011. “One of Intersport’s guiding principles is to offer a level of marketing support that a member could not reach alone,” says Susan Herbert, Intersport’s marketing and communications manager. “This principle stands at the heart of the company’s ethos and the scheme has been devised for our membership to give them a greater power of communication and benefit from the Intersport brand identity and awareness. “Although we are at an early stage with this ambitious branding initiative, the response so far has been extremely encouraging.”
… JJB Sports has appointed Kate Hayes Transfer as trading director. Hayes joins JJB from Ben Sherman, where she was international Market retail director…
www.sports-insight.co.uk 11 News j 1/10/10 11:19 Page 5
ALL THE VERY LATEST IN THE SPORTS INDUSTRY... Send your news stories to the Sports Insight news desk at WHAT’S NEWS [email protected] or call 01273 748675 NEW POINT OF SALE SYSTEM Insight Ireland FOR ONE-STORE RETAILERS Cybertill has launched a point of sale system specifically for retailers with one store. News from ISRA, Ireland’s Retail Store One enables retailers to access and manage their store from any location via the internet, and has been launched in response sports retail buying group to the fact that many small retailers can only get access to costly or Following another successful sports buying show, ISRA is unsuitable software that has been developed for multiple retailers. continuing with its ambitious development programme on “As a business we have listened to what many independents have behalf of members - underlining its reputation for uniting told us about their experience of EPoS systems,” says Ian Tomlinson, Ireland’s retailers through fully integrated communication Cybertill’s chairman. “Two of the most common factors have been and a wealth of exclusive opportunities. excessive costs and unsuitable software, which is too often designed “A recent group survey has confirmed that ISRA plays a for multiple retailers. Hence Cybertill has developed an EPoS system further vital role for our independent retailers due to the that focuses solely on what a single store retailer requires, and there importance members place on the close dialogue we are no superfluous features. facilitate and encourage between members,” says Tom Foley, “What’s more, it is positioned at an affordable price. The whole group coordinator. “Better networking is critical for business system, including software, hardware, installation and training, is and we work hard to provide our members with this available at £3,499.” opportunity. In addition, we are able to ensure they are Retail Store One provides all the tools retailers need to manage aware of market trends and any business opportunities that every aspect of their business, whether it is reducing stock holding, may enhance their retail success.” building a client database at point of sale or raising purchase orders for This month ISRA’s unique commercial membership stock replenishment. It also has a flexible back office system, allowing opportunities are highlighted through Q2 brand buying shows with Nike and Puma, which are exclusive to the group. retailers to analyse up-to-the-minute information on their business. From October ISRA members will start working with Unlike traditional EPoS systems that run on PCs locally in store, Visual Sense, run by visual merchandising expert Rowena Retail Store One is a cloud-based computing EPoS solution, allowing Doyle. This new service is focused on working with ISRA retailers to access the software over a broadband connection via their suppliers and retailers to improve and maximise brand point of sale hardware. displays and in-store space to drive improved sales. “This means independent store owners do not have to become IT Doyle, who has worked internationally in visual experts overnight and do not face the headache of having to manage merchandising, started her creative career with a Dublin an EPoS system, as well as run their business,” says Tomlinson. “And department store before joining leading menswear retailer nor do independent stores need to invest in additional back office Jack & Jones as regional visual manager for Ireland. She hardware, such as servers, just so they are able to access the back worked closely with each of its stores to build the brand and office system and reports.” image, and saw the company expand from 8 to 28 stores around the country. Doyle was also responsible for opening new Jack and Jones stores across Europe in countries such as Denmark, Sweden and Germany, as well as being part of the ISPO UNVEILS ‘YOUR KEY TO creative team responsible for the redevelopment of iconic store David Jones in Sydney, Australia. TRADE FAIR SUCCESS’ INITIATIVE ISRA’s new visual merchandising service will commence A new service has been launched by ispo to help exhibitors this month with five members, and Doyle will also be liaising maximise returns from the trade show. with the group suppliers on an ongoing basis. Says Foley: The Your Key To Trade Fair Success initiative comprises expert “The quality of our suppliers demonstrates the confidence in advice as well as internet-based solutions such as a business our membership, but brands have long commented that the meeting planning tool and reminder service during the build-up quality of merchandising in independent sports stores to the event, which in 2011 takes place on February 6-9. An everywhere needs improvement. By appointing Rowena to invitation service and lead management system is also available. our team we see this as a very positive response on behalf of “As the organiser of this exposition, our goal is to be a ISRA to the needs of the modern sports retail market.” service provider who offers customers not only presentation and On October 13 ISRA members will attend their mid-term communications platforms, but also tools of benefit to meeting, where they will review recent initiatives and plan exhibitors,” says Tobias Grober, head of business unit consumer forward projects, such as the group’s attendance at goods expositions at Messe Munchen. international trade show ispo. The meeting is also a platform for guest speakers on current retail topics and trends. On this occasion members will be given guidance on the latest ecommerce practices and advised by a leading sports nutritionist on the benefits behind the many alternative product options currently available.
www.isra.ie
12 SPORTS INSIGHT News j 1/10/10 11:19 Page 6
“When Abramovich bought the club he went mad. I said to them: ‘Man United must be laughing their socks off. Veron and Kenyon - they’ve sold you two lemons in three weeks’.” Leeds Utd and ex-Chelsea chairman Ken Bates in a recent interview with The Independent
Sponsorship …Intersport will be the Official Sports Shop of Licensed Products for the UEFA News Euro 2012 and 2016 championships…Usain Bolt has renewed his contract with sponsor Puma until 2013, extending a relationship that began when the Jamaican sprint star was 16. The terms of the contract are undisclosed, but it’s thought this new deal makes Bolt one of the best paid sportsmen in the world…The FA and Umbro have agreed an extension to their partnership until 2018. The partnership will fund a cross-section of areas key to the development of football in this country, including support of all Club England’s 23 football teams, including the men’s national teams, women’s, Futsal, disability and amateur; free Umbro kit and equipment for 4,000 amateur teams every year to support The FA Chartered Standard Clubs programme; and investment in 3,000 County FA courses every year, which train 60,000 players, referees and coaches annually. Umbro will also continue to be a supporting partner of The FA Cup and Wembley Stadium…ACA Sports, the Kirkcaldy-based sports retailer, has been named as the official online retail partner for Falkirk FC… JD SPORT’S TRADING RESULTS PROVIDE ‘GOOD FOUNDATION’ JD Sports’ total group revenue increased by 18.5 per cent during the 26 weeks to July 31, with profit after tax increasing by 70.3 per cent to £11.7million. However, the company’s operating loss in its distribution business increased to £1million due to losses incurred in Kooga’s quietest trading period of the year, much of which was prior to its acquisition in 2009, and ongoing investment to build Getthelabel.com, JD’s discount designer label ecommerce venture. JD said Getthelabel.com was two years away from profitability, THE MAGIC while Canterbury delivered a small profit during the period. “The trading results for the six months ended July 31 have again given us a good foundation for improved results for the full year,” says TOUCH Peter Cowgill, JD Sports’ executive chairman. “The improvement has largely been driven by the sports fascias, but margin improvements in the fashion fascias and their recent trading performance lead us to believe that they too will be steadily growing contributors to our results. “We are up against tough comparatives over the balance of the year and the economic outlook remains uncertain, but the good foundation of these first half results and our strong cash position mean that we have proposed another significant dividend increase, and we are well positioned for further internal and external investment in our growth. “The board believes that the group is well positioned and trading is in line with its expectations.”
…National charity Deafness Research UK wants Sports The FA and Premier League to ban the vuvuzela “so that we can consign these instruments of Shorts audible torture to history, once and for all”…Ellis Brigham Mountain Sports will open two new stores in central London this autumn. The stores will be located within London’s ‘Square Mile’ district and include a 1,894sq ft The North Face outlet and a 2,926sq ft Ellis Brigham store stocking ski hardware, clothing and outdoor accessories. The two new outlets take the number of Ellis Brigham operated stores to 24…Despite England’s poor World Cup performance and reports of piles of England shirts left unsold in its stores, Sports Direct has managed to increase sales for the 13 weeks to July 25 by 8.8 per cent to £408million. Gross profit for the period jumped 17.8 per cent to £185million…Exeter Chiefs has signed a three-year sponsorship deal with Samurai Sportswear…The FA has launched a new campaign to inspire people to becoming grass roots coaches or referees. The ambitious target for the Football Needs You campaign is to recruit 50,000 new level one coaches by 2011 and 8,000 new referees by 2012…
www.sports-insight.co.uk 13 Kit Stop j 1/10/10 11:01 Page 1
PRODUCT ROUND-UP KIT stop Essential stock for your shop Cybertill Cybertill is an easy to use EPoS system for sports and outdoor retailers, which manages stock, clients and much more. It is a proven solution that helps sports retailers reduce stock while increasing sales. Cybertill can also design and develop successful ecommerce sites or seamlessly link the EPoS system to your current website. There are many sports and outdoor retailers that use and benefit from Cybertill’s unique EPoS system. Says Stephen Thompson of O’Neills Sportswear: “Cybertill reduced our stock holding by £350,000 and helped increase sales.” To find out more and have a free demonstration call Cybertill on 0800 030 4432, email [email protected] or visit www.cybertill.co.uk.
14 SPORTS INSIGHT Kit Stop j 1/10/10 11:02 Page 2
www.sportindustry.biz
Jakabel: “Safety and fun in the sun” ■ Delivery two-three days.
■ No minimums.
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Stock 12 months of the year.
■ High quality. ■ Ages zero-adult. Irish distributors required. Delivery available from UK or direct from Asia. Agents welcome. Contact Josu on 020 8715 2385 or visit www.jakabel.com.
www.sports-insight.co.uk 15 016:Layout 1 29/9/10 12:03 Page 2 MINI TENNIS QUARRY HILL, BOX, WILTS SN13 8LH The only LTA designed and developed ball
Tel: 01225 742141 E: [email protected] Patented Double Life balls - why settle for less www.jpricebath.co.uk
16 SPORTS INSIGHT Kit Stop j 1/10/10 11:26 Page 4
www.sportindustry.biz
Team Colours For those teams who like to ensure their players always turn out looking their best, bespoke manufacturer Team Colours is ready with the complete service - whatever your sport. With a quick turnaround time - using quality fabrics and with full printing and embroidery - Team Colours offers a wide selection of quality multisport teamwear, training kit and sports accessories. Team Colours’ new online designer tools make it even easier to match your exact specifications. Select your design and colours, upload your team badge and place your sponsor’s logo for a truly unique stitched or sublimated team kit. Team Colours: +44 (0)1920 871453 / +44 (0)1920 877270. Email: [email protected].
www.sports-insight.co.uk 17 Focus 24/9/10 2:39 pm Page 1
PRODUCT PROFILE Focus ON... The Reusch goalkeeping range
Key features and benefits Who is , it aimed @ at? Can you give us some @ background on the brand? & + @ A B & @ ? /;7 - Q R @ = < 4 & = ?& ! ? . 4 % @ R " % & /9; & ? @ ! A & $ /6 6 How is it marketed? ( # > & 2 % @ " ! & ? A @ 2 & 2 # & ' @ & & & @ ' 2 #& & ! (/ @ = & & & & 2 & ' & ( ' @ ? @ ' ! ; & @ ' @ 1 R ' 1 ' = @ & & @ 1 @ ? & C ! & & .B ! 1 *+ @ 1 Why has it sold so well? & & ? & ( 1 ! 2? & R & & ( What is the most effective way = a retailer can market the range? & & & "R & & & & 1 & & @ = # ( & > & si @ For more information about the range of & + & Reusch goalkeeping or ski products call 0161 4394383 or visit www.reusch.com.
18 SPORTS INSIGHT STAG 24/9/10 3:55 pm Page 2
SHOW PREVIEW
Show venue: The Tullamore Court Hotel offers four-star comfort
All eyes on Ireland STAG is planning to replicate the success of its UK buying show in Tullamore, the venue for its first trade event in the Republic of Ireland
The STAG Ireland Buying Show & P has received a positive reaction from # 2 ! 2? " & #& ! 2? the industry. 1 . ! @ % > & ;( ! 2? B 1 ! 2? 5& #& 4 & & # ; A& & 66 O1 & & & & 4 R ! 2? P O2 1 & 1 A ! + 4 & P ' & 1 O @& # ! 2? #& ! 2? 1 . ! 2? O1 ! 1 & & 4 & 1 2 & & *+ P & ' Exhibitors > & #& ' ! 2? 2 % & <( A O> & " O AB 5 . ! = " ' P ! ! * G si @& O" # & *+ 1 , ! 2? & & 1 . ! &
+ @ & " < @ & ! 2? 9/; 9:7/ ! ! 1 & & ! 2? & & & P
Networking ! 2? & ! ' ( & & & STAG’s buying shows live up to their name
www.sports-insight.co.uk 19
PERFORMANCE WEAR FOR PERSONALISATION
www.gamegear.co.uk
UK Table Tennis:Layout 1 29/9/10 09:26 Page 1 shop 24/9/10 3:42 pm Page 2
RETAIL INTERVIEW Do you have an internet arm? How’s it going? What percentage of sales shop are internet based? TALKING 1 ; , & Frankie Marshall is the owner of Frankie & Sports in Wicklow, Republic of Ireland Why did you decide to get & " & into sports What do you believe retailing? is the biggest barrier > What’s your area like to doing business? 4$ for sports retail? Are & there many competitors? & - How do you compete? & , B && " & 2 / 1 & & , 2 # ? & & & & & >R5 & & & ( 1 % & & & >R5 *& & > 1 # " 1 What have been your biggest ' challenges in the business? & & & & = Tell us about the shop ( and surrounding area H How do you find out about & & R 1 new products? Are you a 1 6 2 ( ( member of any buying groups? . % & ' ! 2? & & & # * (= & @ & & R " & 1 R & 1 1 ' & & 1 @& @ % R 3 R si ! 2? " & * & 1 & % ! 1 9; 97 69: # R I
www.sports-insight.co.uk 23 Movers 24/9/10 3:02 pm Page 1
PEOPLE Movers & Shakers Nathan Hill, JanSport’s UK and ROI country manager When did you get into the sports trade and why? & A ! & & # && 1 ' < # ;(;: & C " & & //6 ' & # & $ & What’s been your best seller? & : 1 ( ! & ' && C, % ' . ! A C & 2 , C 1 & > ! 1 ( ( 1R ' " & 4 Who has been the biggest & influence on your career? A & & How has your latest outdoor 1 range been received? < ( R $ & >& 1 1 *! R & & R What other brands do you admire and why? ( & 1 & $ & & & # < % 5 . 1 & & & What’s your order book & looking like for the & remainder of 2010? & & & & & & How has business been ( in the past 12 months? & . & & 1 & A (/ "& ; & 2 & ! & si
24 SPORTS INSIGHT XPRES CUT ® THE WORLD’S BEST SELLING CUTTER
FSPA 24/9/10 2:43 pm Page 1
FSPA MEMBER NEWS FSPA focus The latest news from the Federation of Sports and Play Associations
,!42 & & R # & & & J ! P 2 ,!42 J ! & . ,!42 & & J ! R J ! ,!42 . < % & & ,!42 = A - O The Youth Sport Trust and the J ! Federation of Sports and Play ( & Associations (FSPA) have recently & ! ! formed a strategic alliance to enable ! & J 4 knowledge sharing, best practice ! R # ! expertise and the provision of ? A.$ - O & opportunities, allowing for a closer & & working relationship between industry ,!42 1 and the school sport network. & & P si FSPA SEMINAR SUCCESS SAFEA TO HOLD ,!42R & & # ANNUAL MEMBERS & & @ . !2,$2 & ,# *+ - DINNER AND GOLF DAY O1 ,!42 ! A ! " ,!42R ! , $= 2 & L!2,$2M *+ ( & = & P & ? < % ,!42R ! A ! " > & 6 & & ! 2 ? A" 4 ? % & &R & & ,!42 ( !2,$2 ,!42R 3 & * 1 1 4 @ ! J ! 4$ ! $ # ( % ! 4 5 L%!45M 54" & 1 !2,$2 & & # @K" & & ( & 2 " A & & & , - O # ! 4 2 L,!42M & !2,$2 & = , !2,$2 + % 796 77 ///L7M & @K" # # P . < ,!42 ! 1 5& < @& A4 ,!42 # ,!42 # & www.sportsandplay.com.
26 SPORTS INSIGHT Blazer Pro ad:Layout 1 29/9/10 09:28 Page 1 Joined 24/9/10 2:49 pm Page 1
JOINED-UP RETAIL
@ R = ! & ( & & BRICKS & & & 1 && 1 & & : *+ CLICKS It’s important for retailers to provide a seamless & buying process both online and off, says Dave Howell O2 No one can doubt the commercial power /: of the internet. Ecommerce has asserted & & P % itself as a dominant force in the retail 7: / & sector. IMRG Capgemini, a membership $ ( % community for the e-retail industry, ( O1 predicts a buoyant future for online (9 retail sales, stating that internet savvy 44 > & consumers will spend £56billion in 2010. & P 3 & > " ! > 1A@? - O *+ !:& & # !;& *+ ' # C Influence & O # & & > & ! & P P & 1A@? # @ & Benefited 44R > @ @ & . & & # & & & 1 6 & 1 & & & 1 Online vs in-store & # G In a 2010 Mintel survey of 2,000 internet users aged 16-plus, 20 per cent said they often browse online, but prefer to buy in-store. Eighteen per cent said they were reluctant to buy sports equipment online because you can’t try it out. & & G More people browse online but buy in-store than browse in-store and buy online - a reversal > & of the anticipated trend. Two key influencers are likely to be at play here: & 1. Feel and fit remain the key drivers of the final sports goods purchase decision - whether motivated by participation or fashion use - and these can only be determined physically in-store. 2 1 ! 1 ! A R 2. Consumers may not see the main high street sports chains as offering the same standard of & advice as the independent and therefore seek out the expert opinion available online to inform # their buying choices. & O1 G Mintel analysis says that independents still pride themselves on product knowledge, but the / 7 > ? P traditional outlook of many is locking this expertise out of the online channels in which potential A O2 customers seek advice. & 1
28 SPORTS INSIGHT Joined 24/9/10 2:49 pm Page 2
/ 9 & P & 1 & & < R ; & & & R & 1 2 1 & A - O1 2 ' & & & ( & R P & R O$ 5 A & & # - O ( 2 & & & 1 R & P & 1 R A - O1 & # & # ( P = & 3 & # > & 3 2 & & 2 *.! 2 & & ( 1 & P & & & ! & A ( O1 % & & & - O & & & ' & , & & R & & ' O si
www.sports-insight.co.uk 29 Pro Rugby Advert:Layout 1 29/9/10 09:30 Page 1
No More Pain from rubbing, chafing or blisters. #1 Performing Chafing Prevention Roll-on. SportShield works to eliminate the unwanted, uncomfortable redness, soreness and burning caused from chafing during your run! SportShield is super concentrated and longer lasting than any other brands! No need to reapply! Use SportShield on any part of your body! In any sport.
Stink Free Odour Eliminating Shoe Spray Stink Free has been scientifically formulated to kill the bacteria in your shoes! That’s right..The smell of those thousands of sweat glands in your feet is getting trapped in your shoes! If you kill off the bacteria that grows in your shoes when you wear them, you’re feet will be less likely to smell. Kill the smelly shoes! And unlike other products, Stink Free leaves behind no smell!
Distributors and Agents wanted all over Europe
Contact us on: Tel: 0035 386 3420218 www.highperformancesport.ie [email protected] Team colours:Layout 1 29/9/10 09:31 Page 1 Life 24/9/10 2:56 pm Page 1
MY SPORTING LIFE
O ( ' 1 # & ( , & 1 P 1 // < < % ' R &( <R & ( R O1 & 2 @ P # O2 & R ( % 3 & ># %& O1 1 2 ( % ? $ & 1P < <R $ *+ > ? % ? 7 . Thumbs up: Ron Hill after winning the . A marathon at the 1970 Commonwealth Games <R : L/ M ( ! + ! 2& 4 @ 4 5 Marathon man @ < Tony James meets Ron Hill, a running 1 /9 R legend in every sense of the word L R Every day, regardless of the weather, a ( 3 M . R < slim wiry man of indeterminate age 2 sets out on a daily run of up to five 4" # miles, running alone, but against the 2 , & unforgiving stopwatch. ( & 2 < @ < ! /9- ( < " @ < A.$ .! 4" O. 1 R 6 6 & 2 & & ! "& /67 9 1 # & 1 76 76 2 : ( ; = # : R ( 1 ' Pioneer ( 1 . . < *+ & ( & %
32 SPORTS INSIGHT Life 24/9/10 2:58 pm Page 2
Serious training <R ' ! ' 3 A ( & N O1R : 2 & > < @ < P < O1 ! & 1 // & P 5 //; & & & = - O1 R 7 J & & < % & & 1 & && . 1 & ? < 1 3 1 < 5# 1 O1 # ' P O2 1 & O1 # ( 1 && O1 R && 1R & & & & O> & & P J R N 1 & ( < 1 & 1 R P O1 1 & # & < A 1 & & < % BB 1 & P # P . 2 ? ! < & < . - O1 R O NP O1R 2 & 1 1O A * - O1 J J R ' & 2 R 1R & & & 1 & P 1 & . 2 && R = P # 4 @ R & si
Ron Hill on his way to winning the Boston Marathon in a course record time
www.sports-insight.co.uk 33 Force XV:Layout 1 29/9/10 09:32 Page 1 TCN advert:Layout 1 30/9/10 09:50 Page 1 Underwear 24/9/10 4:22 pm Page 1
COMPRESSION CLOTHING
7 & & & Underwear O, 2 ; ;: R @ P % J $ ! 1 R REVOLUTION = & ' The past decade has seen a growth industry created by the demand for performance O$ ! undergarments. Adrian Hill looks at the high- & P # 4 O1 & tech kit that lies beneath the kits & No self-respecting top level sports person would be seen performing % J P without the ubiquitous figure hugging ! & tops, shorts or even tights peeping out & & from underneath the traditional A uniforms of their game these days. A *+ P* Compression clothing is here to stay. & - O ; & (( / & & ( & & 1 ( # # & ( & P R & *+ > 2 P* & 1 & $ & & & & & & & Recession busting " & & = B & & & # & O & & OR Q P ! < # $ P % , ! 4 O3 % ' J O1 R & 1R Q R &
36 SPORTS INSIGHT Underwear 24/9/10 4:23 pm Page 2
Q R & & & & & R R 1 R & & 3 & R Q R O4 & ( 1R & & & O 4 & 1 & & & & & & P & ' & = & & & P % 4 ' < OR ( & : & A A < = 1 & & & ! & ! 2 1 ! & , & P O1 ; ; 1 R = 3 & ! ' & P A O1 2&& ' & : ( & & & & & P & & & & Psychological & R & O. & & & & ' & < # . P A A 2 ! $# ' ! & % J & O% 1 & & & & . % P O! 4 #- O1 R & & R R & & P & < A & R & & > '& & # & & P si
www.sports-insight.co.uk 37 [ THE ULTIMATE SELF-FIT MOUTHGUARD RANGE ]
OPROshield offers a mouthguard to cater for all levels of sport, from the keen school pupil to the professional athlete. The range provides the ultimate in protection and comfort at every price point. Choose from the entry level OPROshield Bronze to the recently launched OPROshield Platinum
with its unique shock absorbers and impact zones – the ultimate self-fit mouthguard. MADE IN UK
The flagship of the Multiple protection zones OPROshield range made from a unique blend of four different materials plus Levels of protection and comfort a patented fitting handle to C not previously available in a guarantee inter-jaw thickness.
M self-fit mouthguard.
Y Available in: £24.99 Blue/Red or CM RRP (incl VAT) BlBlack/Orangeack/Orange MY
CY
CMY GOLD PREMIUM GOLD SILVER
K £19.99 £17.99 £9.99 RRP (incl VAT) RRP (incl VAT) RRP (incl VAT)
The ultimate OPROshield! Superior protection, comfort and retention Improved protection and retention in The gold fins mark the culmination of OPRO’s available in a self-fit mouthguard. your mouth. Two materials. Tough outer shell, material development with a unique blend of Two materials. Tough outer shell, extra soft lining soft lining with 11 self-forming fins. outer and inner materials that gigiveve the ultimate fit. with 21 high flowflow,, self-forming white finsfins.. Available in: Pink,Pink, Black, SkySky Blue, Dark Blue, AvailableAvailable in: BlackBlack or WWhitehite AvailableAvailable in: SkySky Blue, Dark Blue, Red & PinPinkk Red & WhiteWhite
JUNIOR BRONZE ORTHO GOLD £9.99 £4.49 £14.99££14.99 RRP (incl VAT) RRP (incl VAT) RRP (incl VAT))
The ultimate orthodontic mouthguard! Improved protection and retention in High protection entry-level design. Superior protection, comfort and retention available your mouth. Two materials. Tough outer shell, One material mouthguard with specifically for wearers of fixed braces. Two materials, soft lining with 8 self-forming fins. 11 self-forming fins. tough outer shell, specially designed fins, and unique Specially designed for children up to 9 years of age. Available in: Dark Blue, Black, Sky Blue, Red, inner channel to house the orthodontic appliance. Available in: Yellow or Blue Pink & White Available in: Black, Dark Blue, Red and Pink
For more information and to find out how to become a stockist go to: web: www.oproshield.com email: [email protected] tel: +44(0)1707 261261 Hilly:Layout 1 25/8/10 11:05 Page 1 Money 24/9/10 3:00 pm Page 1
MONEY IN SPORT
Money, depending on your perspective in life, is something that either makes the world go round or is the root of all evil. One thing is for sure: when it comes to the crazy and sometimes hazy world of sport it often appears that it ‘matters not whether you win or lose…so long as you make a mint’. But at what price? & # $ R % L M & 2 WHAT PRICE 4 3 & 2 2 @ , & , & " & 69 SUCCESS? L!;&M Q/ Lauren Fox looks at some of the investment ' 1 ?R initiatives taking place in the sports industry . R & R & N
40 SPORTS INSIGHT Money 24/9/10 3:01 pm Page 2
Glitz 4 R !.5 J B # ! & & 1 2 & & ( & Undersold & & > Q+ R ( & > & Q R & & @ A ! A < & & ; # &# A ( & . & . ! !& @ A+ & , & 1 $ > O! & C ? & H & J P & ! $ A+ OA # & Q R 7 *+ ! & & ! $ & 5 & R & R P < " . R & 1 & 1 Q R $ & > & & & 1 & N & R = @ A $ R % & ! 2 Q R 4 & # & & & & N & && , & A+ & & & & ! . 5 !9: && L & M & , 2 & = + & , = & & si ( $ 2 4 R # 1 5 3 ! $ & JR > & 3 & & ( & ' & Q4 & R L & M & & L The Ping! table tennis campaign is a recent example of sport thinking creatively M > ; 3
www.sports-insight.co.uk 41 Retail 24/9/10 3:33 pm Page 1
TRAINING
More than mere ENTERTAINMENT *+ The Mary Portas guide to successful retailing . Q programme imparts the knowledge, skills and tools & necessary to compete in today’s tough retail landscape & ( & Anyone who watched an episode of 1 the BBC’s Mary Queen of Shops knows how passionate Mary Portas is & about small and independent retailers surviving and thriving on the British & AR /9 ' high street. Now, for the first time, her & & ( expertise has inspired a series of retail # 6 : masterclasses, called the Mary Portas *+ # guide to successful retailing, which is & & set to provide a vital boost to those & = businesses that need it most. & # 2 ( & ( & 4 &= Q& = R . ( ( & & ..% &
42 SPORTS INSIGHT Retail 24/9/10 3:34 pm Page 2
& ( Buying for your customer $ & = ( 2 > ? & A 4 H & & R 2 4 R & - O H Marketing for more customers & & 2 ! & & OR & . & # & & & & & R P Selling and service skills & & & " # 2 & & & 5 ! 2 @ R # You and your team & & @ & & R & & & & & & ! @ ! ! ! ? % ' & & & (&( & 4 R & = & & # # ( J <R Creating desire A 4 @ & - ' & si # & My shop, my future $ & ! & & H & , & & & & & & & (
Retail finance and business planning . & & & = & (&( & & & Getting your team to play to their strengths delivers sustainable profit
www.sports-insight.co.uk 43
THE PHOENIX ELITE 8 STUD
ALUMINIUM STUDS: + Lightweight + Durable
FULL GRAIN LEATHER / PU UPPER: + Great fit and comfort + Highly durable + Maximum support
NYLON OUTSOLE WITH REINFORCEMENT ZONES: + Stability mid & rear foot + Flexibility in forefoot + Excellent durability For more information on the new boots range please contact Canterbury of New Zealand Ltd Tel: 0161 947 9944 Email: [email protected]
GFORCE. Not just another stock teamwear brand
High Performance Bespoke Sportswear
With a passion for sport, GFORCE prides itself in knowing how important it is to deliver high quality, affordable, multi-sport apparel with low order quantities and quick turn–around times.
Up to 12,000 Low Short Colour Minimum Lead Combinations Order Time A BRAND YOU CAN TRUST
T: 01507 523243 [email protected] www.gforcesportswear.co.uk
Canterbury 24/9/10 2:28 pm Page 1 IN SEASON RUGBY Future
Canterbury of New Zealand’s Matt Davey and Ryan Pace talk to Sports Insight about their journey over the past year and look ahead to the next 12 months, leading to the Rugby World Cup, to be held in the brand’s spiritual home
It’s now over a year since Canterbury understand a firm emphasis of New Zealand was rejuvenated by has been placed on the rugby its new owners. Sports Insight caught side of the business. How has up with Matt Davey and Ryan Pace, this impacted sales? the company’s UK and Ireland directors of sales, about being part of % & & a team responsible for the resurrection of this iconic rugby brand and their & renewed focus on maximising the & consumer experience. & & & Where are you with regards to the targets set for , yourselves and your team? % & & " & & # % & % & & & ( ( = % & R & & & & & & & # # &
What have been the There’s been a work ethic main obstacles you have and management style change had to overcome? throughout the company. 1 & Is this still the case and, if so, how have these changes & impacted the business? # % & % & & & & &' & & R
Since our interview with Have you enjoyed the Canterbury CEO Chris past 12 months? Stephenson last year, we &
46 SPORTS INSIGHT Canterbury 24/9/10 2:29 pm Page 2
& ' # % & & & &
What does the future hold for the company? % & # 7 & 2 4 A 3 @.! 6 5 @ & % > & & @ & % % & & % & & & & = & R % & = # si
www.sports-insight.co.uk 47 Stash:Layout 1 29/9/10 09:35 Page 1
Rugby profiles j 1/10/10 11:14 Page 3
IN SEASON RUGBY Rugby GFORCE: taking design to the max with G-SUB
GFORCE Sportswear offers high performance multisports apparel to the club, team and school sports market. Engineered to offer teams the ultimate in customisation experiences, GFORCE utilises a combination of flexible designs, large colour library, embroidery and badge details, and even the ability to create your own branded neck tapes and labels, to create kits that stand out. G-SUB, the sublimation service from GFORCE, is at the pinnacle of garment design. Working with its in-house design team, customers can bring their designs from concept to reality. What’s more, the G-SUB service is available across a number of different sports, including rugby and football. With minimums as low as 15 and lead times of six-eight weeks, G-SUB delivers on all levels. For further information visit www.gforcesportswear.co.uk or call the GFORCE sales team on 01507 523 243.
50 SPORTS INSIGHT Rugby profiles j 1/10/10 11:14 Page 4
www.sportindustry.biz BrandCo BrandCo is an official licensee for the following properties: ● England Rugby. ● England Cricket. ● Scottish Rugby. ● RBS 6 Nations. ● Rugby World Cup 2011. ● University of Oxford. ● Fulham FC. ● Thomond Park by Munster Rugby.
BrandCo provides a range of apparel and accessories for all of these iconic and instantly recognisable licensed properties. All ranges are 100 per cent official and carry prominent logos, labelling and ‘Official Product’ logos, along with distinctive ‘Official Licensed Product’ swing tickets, for immediate recognition by the consumer at retail. With 2011 being Rugby World Cup year, rugby will be the most high profile sport, meaning demand for all of BrandCo’s Official Licensed products. To see all the latest ranges visit www.brandcomanagement.co.uk.
Been let down by your kit supplier? Samurai Sportswear, the official kit supplier to the Exeter Chiefs, can deliver kit within two-three weeks*. All sports teamwear purchasers know only too well it’s virtually unheard of for manufacturers to deliver on time. Weekly delivery from the company’s factory in China. Once a week, every week, 52 weeks of the year - that’s why Samurai is different. In 2008 96.4 per cent of Samurai teamwear orders were delivered to customers within the agreed lead time. In 2009 Samurai improved on this, achieving a 97.2 per cent success rate. This is fact, not fiction or small talk, and in 2010 Samurai’s aim is to improve further still. To obtain a copy of Samurai’s latest teamwear brochure visit www.samurai- sports.com or contact your local Samurai area sales manager for more details. Alternatively, call 01508 531010. *Subject to surcharge. Featured items: Samurai ICONIX shirt (Exeter Chiefs) and Samurai EXCEL jacket.
www.sports-insight.co.uk 51 Football profiles 27/9/10 9:38 am Page 3
IN SEASON FOOTBALL Football
DIC Vyper The new elite shinguard from uhlsport - the DIC Vyper - has been designed with an anatomic and asymmetric shape, utilising new morphshield technology. Morphshield technology mirrors and adapts perfectly to the human leg while providing a level of protection and shock absorption an incredible three times greater than regular foams. Equipped with an elastic compression sock for additional calf muscle support, the DIC Vyper is lightweight and flexible - the perfect shinguard for any level of athlete RRP: 21.99. For additional information contact uhlsport on 08448 849861 or email [email protected].
Mitre launches Intelligent Compression
Mitre has announced the upcoming launch of Intelligent Compression, the latest evolution in shinguard technology. Featuring brand new Cavity Compression technology, Intelligent Compression guards are designed to offer the highest levels of impact protection to the wearer, and are available to order now for a March delivery. Intelligent Compression guards provide enhanced protection to the player by spreading the initial impact shock to the outer edges of the guard, before a three stage progressive compression gradually absorbs the rest of the impact:
Stage one: initial impact On initial impact, the smooth solid outer shell efficiently spreads the shock to the outer edges, and away from the wearer’s leg.
Stage two: cavity compression Once the initial impact has been dispersed, the outer shell compresses, closing the air cavity between the shell and EVA, gradually absorbs the force of the impact.
Stage three: structural compression Under heavy impact, the geodesic structure on the reverse of the shell progressively interacts with the EVA foam backing, acting as a dampener and absorbing the remaining energy of the impact.
“Mitre is committed to innovation that delivers genuine performance benefits for football players at all levels, and we are very proud of the new Intelligent Compression range of guards,” says Mark Upshall, equipment product manager for Mitre Sports International. “They will offer the highest levels of protection for players, allowing them to stay on the pitch for longer and perform at their peak.” For more information contact your Mitre area sales representative or email [email protected].
52 SPORTS INSIGHT GM1010_AD.indd 2 < 7 B F 7 ; H N ; B ? K 9 D E D 7 lll#\b"Xg^X`Zi#Xdb D;I=:N:6G'%&% E86NDJC<EA6N:G 7:7CBOJ> D;I=:HJBB:G'%&% E86:C IN SEASON CRICKET Cricket PERILin Are fans turning their backs on the oldest form of the game? Catherine Eade investigates Everyone in the business knows that a > post-Ashes year is hard to sell, but ( perhaps even the most diehard cricket 4 fan could not have foreseen how & & strange and difficult a year 2010 turned out to be. Grim 1 & " & $ & & # & R R 1 , 2 - 4 R & / 6 > && ( # & & 2 Q R 1 % % 2 (% ! * L2%!*M A 1%% # < 3 - O 4 & P . 1%% $ % . L$%.M $ < @& A ! > ( & & 54 SPORTS INSIGHT Cricket Intro 24/9/10 2:35 pm Page 2 (2 % & P O1 & T ( ( & # U & ; 2 ( 2 & 1 P (7 ! 3R # % % % & & > " 1 & - O 2 & > & ( & % % > ! & . & 6 # % % & P R 1 ! & 5 # ( & 6 . 3 R - 3 & O & "& & Challenge R " & O@ P & ! %%% A%% $%. & P < ! . & 3 O % R & 2 & . ! , # " ? - V # G4 O & 2 $ & P &P & & Debts < @& - O1 P . O1 1 & !: & !:6 ' 1 ' $%. # ( # = = P !6 & & & ( . & - O> / & ' ( & & & P & & < A % , B A & & &R & & = ( - O & - & - H $%. ! !; 1 & 1 & J H & $%. A ( H ! & & ( # 1 R P # & " ; @& - O% ( & & ! P & < - O1 R ! ! & # / ( P & 2 & ! . - O & ? & > & & (& 1 R !; ( 1 J !; ( ' ! < $ & 4 & # 1 R & & & 2 $ & 1 C P O & ( N 5 !6 ( 1 (! & 1%% 1 & & = ( R P < @& 1%% # R 1 O% R ( si www.sports-insight.co.uk 55 STOCK, MTO & CUSTOM CRICKET APPAREL FOR 2011 Avaliable in a range of highly advanced technical fabrics providing outstanding value for money. Professional quality products at affordable price points with a service that is second to none. 20/20 Colours available. To view our new season ‘10-‘11 stock Teamwear Brochure or our Custom Performance Brochure go to THE FABRIC OF SPORT nnn%j\ejgfik%Zf%lb To present your customers with a full colour presentation Caldoni House I 3 Crondal Road of their total requirements go to kitselector.com Bayton Road Ind Estate I Coventry I CV7 9NH For details of our Custom Teamwear go to myteamkit.net Tel: 02476 644666 I Fax: 02476 367971 For further details call 02476 644 666 Email: [email protected] SEN Advert 210x297mm_SI0910.indd 1 23/09/2010 10:29 Indoor Sports Profiles 24/9/10 2:47 pm Page 4 IN SEASON INDOOR SPORTS www.sportindustry.biz Indoor sports Garlando football tables The Garlando brand of football tables is well established in the UK and is a recognised market leader. This is not a ‘cheap and cheerful’ range, but a quality collection manufactured in Italy. Garlando is one of only five brands worldwide to be an International Table Soccer Federation (ITSF) partner. The Garlando range is very comprehensive, with models to suit all tastes and budgets. The majority have telescopic safety rods and steel roller bearings, which greatly improve the speed of the game while reducing stress on players’ wrists. The newest models - the Evolution range - feature a classy black and silver cabinet, giving a hi-tech, stylish finish. For more information visit www.uktablesports.co.uk, email [email protected] or call 0845 2600 780. Unicorn According to Phil Taylor, the new Phase 5 Rosso is like a red rag to a bull. The darts in Unicorn’s Evolution of The Power Series are the very barrels Phil himself uses, or has used, to such stunning effect. The Power Phase 5 takes its shape from the Sigma Pro and the grip from his battle proven Purists. Phil used a specially developed Phase 5 Rosso with DXM flights to hit two perfect nine-dart 501s on live TV at the PDC Premier League Finals in May. Phase 5 Rosso darts are supplied with an additional set of Power DXM flights. The new Unicorn DB 180 is the latest competition quality bristle dartboard to be endorsed by the PDC. Unicorn dartboards are the boards of choice in all PDC darts tournaments shown on Sky Sports, producing in excess of 4,500 hours of Unicorn branding and exposure globally on TV - more than any other brand. As you would expect from Unicorn - The Dartboard Company, there is a full range of bristle, electronic and coiled paper dartboards, making the range the industry standard for performance, innovation and value. For further information contact Unicorn customer services on 0115 985 3500, email [email protected] or visit www.unicorn-darts.com. www.sports-insight.co.uk 57 Swimming Profiles j 1/10/10 11:08 Page 3 IN SEASON SWIMMING Jakabel: sun protection Swimming UV50+, pool toys and more ● Delivery two-three days. ● No minimums. Contact Jo on 020 8715 2385 ● Stock 12 months of the year. or visit www.jakabel.com. ● High quality. ● Ages zero-adult. 58 SPORTS INSIGHT Swimming Profiles j 1/10/10 11:08 Page 4 www.sportindustry.biz Speedo BioFUSE collection Speedo BioFUSE technology combines the interaction of structure and flexibility that results in enhanced performance, comfort and fit. The product range has been engineered in harmony with the body to provide superior results. The range includes: ● The Rift Pro mask for open water swimming. The mask fits close to the face for improved hydrodynamics, and features SpeedoFIT and Antifog-Ultra for superior vision. ● Katahama Footwear - sleek, fashionable, comfortable, distinctive and technical. Drainage holes and rubber grip pods provide extra confidence on wet or dry surfaces. ● Futura BioFUSE: comfortable, multi-purpose training goggle with Antifog-Ultra, a soft ergonomic seal, and a SpeedFIT sideclip for secure fit. ● BioFUSE Power Paddle: for superior stroke development. Ergonomic design improves grip and reduces hand fatigue. The stiff blade design maximises power transfer in the water, while the softer sections provide flexibility and comfort. ● BioFUSE Training Fins: featuring a stiff blade for maximum power in the water, while excellent comfort is achieved with a soft foot pocket. For more information email [email protected]. www.sports-insight.co.uk 59 Joma:Layout 1 29/9/10 09:39 Page 1 Joma Looking for sales people With the market value of teamwear in the UK showing launch of the 2010 football teamwear collection increased growth, 2010 will go down as a momentous being in very high demand. I year for Joma. On January 1st this year Joma set up as have been inundated with a subsidiary here in the UK. Previously, the brand was requests from people trying only available through a distributor like so many of its to open accounts with Joma. competitors and according to UK Sales Director Jon There is a set level of criteria Haile, it was an obvious move. “Joma has always been a that needs to be met in order to much sought after brand in the UK but having to rely achieve a successful application for on a distributor to market and develop the brand had an account.” its limitations. With so many other brands and distributors running into financial The rapid growth of Joma in the UK can be put difficulties, the timing seemed down to a number of factors according to Haile. perfect to launch here as a “The new structure works perfectly with our subsidiary. Our model is a very specialists being able to order directly from Joma Head successful one. Joma deals with all Office in Toledo near Madrid. Deliveries arrive in 3 professional football clubs working days and a brand new ordering system allows directly from head office in our customers to view real time stock 24 hours a day 7 Toledo, near Madrid, days a week. The range of match day teamwear, travel whilst being managed wear and training wear is extensive and all products by myself here in the feature technical fabrics designed to keep the athletes UK. We also have a comfortable whilst participating in sport and travelling network of regional to matches. We are providing stylish, professional Joma Retail technical products, excellent customer service levels Specialists who and a very competitive pricing structure that ensures supply the semi our teamwear specialists can enjoy profitable and professional, realistic margins. On top of all this we have to grass roots, remember that Joma is a true heritage football brand schools and that has seen its boots and kits worn in a succession of university World Cup Finals, Champions League campaigns and markets. This top level leagues throughout the world.” As a result of model has proved to the overwhelming interest, Joma are now looking for be very successful industry experienced sales people to join the team and to date with with a new UK office opening in Bristol in the Autumn, it seems like exciting times are ahead for the Spanish sportswear brand. With over 40 years experience of designing and manufacturing the highest quality football team apparel and boots, Joma the Joma:Layout 1 29/9/10 09:41 Page 2 has established itself as one of Europe’s premium football brands. As official kit supplier to double UEFA Cup Champions, Sevilla FC and footwear sponsor of their 2007 African Footballer of the Year, Frederic Kanoute and Liverpool’s Pepe Reina, Joma continues to enhance it’s reputation for the finest footballing products throughout the world’s most demanding leagues. Based near Toledo, close to the Spanish capital and it’s historic architecture, cosmopolitan vibrancy, artistic culture and famous footballing rivalries, Joma represents a global infatuation with the game that encompasses intense emotions, provincial patriotism and a passion for the game that runs deep in the veins of every true supporter. Joma is also the official kit supplier to fellow La Liga club and recent European competition contenders, Getafe and World Cup 2010 qualifiers Honduras. The Joma family have also been perfecting the art of designing and manufacturing football boots for over four decades; accumulating experience and achieving quality few other brands can equal. Using the finest, premium grade hide from one of the world’s most renowned leather producing regions in nearby Toledo, Joma produces some of the most comfortable and sought after boots available. The craftsmanship and dedication to this process is an ingredient which is inherent in all professional Joma footwear. The sublime range of professional quality football boots from Joma exudes all the class-defining levels of distinction you’d expect from the home of the European and World Champions. As one of the most sought after brands in the UK, the rare feeling of ultimate comfort and performance is known only to a select few. Now, as If you would like to become a Joma Joma begins to enhance its international reputation for top quality football products in the UK, players and Specialist retailer you can call Jon supporters are embracing the flair, passion and Haile on 07540 049814 or email individual approach that the brand weaves into each him at [email protected] and every one of its inspirational collections. Etailing 24/9/10 2:36 pm Page 1 E-TAILING BLOG for FREE Dave Howell takes a look at WordPress, which despite being free is one of the most advanced blogging platforms available Blogging in a business context has networking agendas for companies rapidly evolved over the past two years. seeking to build a closer relationship ; What business has learnt are the with their customers. protocols that must be adhered to when & # , using blogging platforms as a ; = communications tool. Security issues . > & & have also now been addressed, placing & & & business blogging firmly on the social & 4 @ 62 SPORTS INSIGHT Etailing 24/9/10 2:37 pm Page 2 Installing 4 & 4 A , 1 & 2 4 & & 4 & 4 # & ' & & 4 & & ( 4 4 & ( & , & & 4 # ( 4 ( & R & & & & # si . 4 & 2 # ( R 2 & & 4 & 1 & & & & & & R 4 & & & 4 J & < ( A!03 2 > !$> 4 4<4 & & 4 & # 1 2 & # & & R @!! 4 A 4 & & ( # & < & R & , . 4 & R & & > ! 1 & > & ? & 2 & 4 # # & 2 2 ( ? 2 & & 4 & ! 4 & 4 & ( ( A 4 4 & & & & & > ( 4 & J & & & 4", & 4 & R & , 4", 2 R Design 1 ! 2 & & 4 ( = & Q R & & ! 4 0 % & J & & & & ' & , & & 4 . 4 , & R 4 & > & & ( !& & & www.sports-insight.co.uk 63 a U VF " " • Sports Insight NEW classies 1:Layout 1 29/9/10 09:52 Page 1 Performance Clothing Rugby Athletic/School Clothing • WATERPROOF JACKETS • • GILET TOP • VIGA • LONG-SLEEVE TOPS • Athletic Clothing Co. Ltd • LEGGINGS & PANTS • Tel: 01257 269611 • CLUB TRACKSUITS • Fax: 01257 241677 • VESTS • www.viga.co.uk • SHORTS • Wholesaler Sublimated Jerseys, Protection, Teamwear & Training Equipment Team up with FORCE XV today and become part of our UK network of retailers EPOS and teamwear specialists! [email protected] www.forcexv.com Wholesaler Archery • Huge range of Licensed Premiership Football souvenirs available from stock. Fitness • Best Wholesale Prices – Immediate Delivery • Latest Products and Designs Trade Accounts Available Now Online - www.bbsports.co.uk To place an order or request a catalogue: Call 01392 354790 Fax 01392 354793 Email [email protected] Warehouse: BB SPORTS DISTRIBUTORS, 29A Apple Lane, Trade City, Exeter, EX2 7HA Wholesaler Boxing / Martial Arts Boxing & Martial Arts The Wholesaler UK the leading online trade Tel: 0121 711 3612 directory of wholesalers and suppliers to retailers. email: [email protected] www.cimac.net www.thewholesaler.co.uk Official Boxing and Martial Arts Distributor UK Table Tennis Fitness Equipment UK Table Tennis Ltd The Table Tennis Specialists Phone: 0845 2600 780 Fax: 0845 2600 790 E: [email protected] W: www.uktabletennis.co.uk Merchandising OFFICIAL PREMIERSHIP FOOTBALL SOUVENIRS Global Football Company offers by far the most comprehensive range of licensed football products available, which this year includes a number of lines that are totally exclusive to us. From branded footballs & playing accessories such as sweatbands, water bottles and captain’s armbands to fan products like hats, scarves, flags, gloves, mugs, keyrings, badges, and executive gifts such as leather wallets, pewter tankards, hip flasks and zippo lighters. See the web site at www.globalfootballcompany.com and contact us for full details: T: 0161 282 0770 F: 0161 282 0733 E: [email protected] To advertise here call 01206 505 947 or Email [email protected] Visit us online at www.sports-insight.co.uk Counter 24/9/10 2:33 pm Page 1 TAIL-ENDER Under the counter A sideways look at the world of independent retailing Some blokes in the pub were getting quite emotional about the decision to phase out cheques and scrap them altogether by 2018. > & = 7 & # ( & R # 2 & & 415 & % & & = & Bounce 4 1 = 1 & = 1 , & & 1R & 2 R A PR = & % > % ! & = & 1 5 , > , @ > 3 & " * 5 & " ! . % % $ < & = & 1 # 1 . 2 1 < 3 5R & # ( 1 . @ & + A P O! & 3 0 R 1R P A P O , & & & A P & & R 1R ! & 1R & ! A P R A * = P & ! & @ & = 1 & & 2 A P O P 1 ! 1 !; & 5 & & !;96: 1 & A * 5R & < R & 1R & . R O1 R > 1 P 1 1 = & A P " $ & 5 R 1 - O R ( & &B A P R 2 & & = NP A P O1 4 @ 1 Ignored 1 P 1 . 1 O> P 5 O R N 1 = < 1 = A P # & & # & 1 & & (# 5 5 R 0 1 R &P 1 si 66 SPORTS INSIGHT Arena:Layout 1 29/9/10 09:43 Page 1 Primal:Layout 1 29/9/10 12:41 Page 1 A message to anyone thinking about infringing on any of our 200+ patents and trademarks. Contact Primal Life Style. Tel: 01306 883 240, email: [email protected], Web: [email protected]